When deciding how much to charge for your service or product, value is king. The term “value-based pricing” refers to pricing goods and services that emphasize how much customers value
If you restrict your marketing to a local audience, you will fail to take advantage of the global reach that the subscription-based economy offers. Consumers prefer to shop locally and use their
Setting your business apart from competitors in today’s crowded business world can be challenging. However, giving strategic product discounts is an excellent way for people to notice your B2B
A company’s base product price can go up significantly when indirect procurement fees like administrative, overhead, and transportation are added to the direct costs of purchasing suppliers and
In the second quarter of 2023, internet sales in the US reached $277.6 billion, up 2.1% from the previous quarter, according to recent data from the US Census Bureau. This expansion is not
Imagine having a secret weapon to compete in the ever-changing market. A vital tool that lets you outperform your competitors. Competitive price analysis reveals your competitors’ secret
For subscription-based companies, keeping customers happy while still making money is a tricky balancing act. Pricing mistakes can cause problems like losing subscribers or turning a business into
The rise of social media, smartphones, and mobile broadband has transformed how consumers discover things. In contrast to the old method, which required them to interact with a salesperson, the new
Attracting and retaining business customers is a challenging task. In B2B, you’re not just selling a product but forming a partnership that might last years or even decades. With more
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