{"id":107,"date":"2024-04-26T11:04:56","date_gmt":"2024-04-26T11:04:56","guid":{"rendered":"https:\/\/discountray.com\/?p=107"},"modified":"2025-06-27T09:49:25","modified_gmt":"2025-06-27T09:49:25","slug":"b2b-sales-incentives","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/b2b-sales-incentives\/","title":{"rendered":"B2B\u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306b\u3088\u308b\u6210\u9577\u306e\u4fc3\u9032"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u30d3\u30b8\u30cd\u30b9\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u306a\u4f5c\u696d\u3067\u3059\u3002B2B \u3067\u306f\u3001\u5358\u306b\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6570\u5e74\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u6570\u5341\u5e74\u7d9a\u304f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u30ea\u30b9\u30af\u304c\u5927\u304d\u304f\u306a\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u306b\u306a\u308b B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u5fe0\u5b9f\u3067\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5909\u3048\u308b\u8ca9\u58f2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002B2B \u8ca9\u58f2\u6d3b\u52d5\u3092\u4fc3\u9032\u3057\u3001\u4f01\u696d\u5185\u3067\u306e\u8cb4\u91cd\u306a\u5473\u65b9\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u56fa\u3081\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u79d8\u8a23\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001 <strong>B2B\u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/strong> \u96fb\u5b50\u5546\u53d6\u5f15\u306e\u6210\u9577\u306e\u305f\u3081\u306b\u50cd\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B \u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u306f\u4f55\u304b?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u6d88\u8cbb\u8005\u3078\u306e\u76f4\u63a5\u8ca9\u58f2\u3067\u306f\u3001\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u611f\u60c5\u306b\u8a34\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u5834\u6240\u3067\u3042\u308c\u3070\u3001\u8cfc\u5165\u8005\u304c\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u308c\u304c\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u5b9f\u73fe\u3057\u59cb\u3081\u308b\u30ec\u30d9\u30eb\u3067\u3059\u3002\u4e00\u65b9\u3001\u4f01\u696d\u9593 (B2B) \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u3084\u3084\u9577\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u611f\u60c5\u306b\u57fa\u3065\u304f\u5fe0\u8aa0\u5fc3\u306f\u4e8c\u306e\u6b21\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001B2B \u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u8a08\u753b\u3067\u3059\u3002\u4ed6\u306e\u4f01\u696d\u3068\u53d6\u5f15\u3059\u308b\u5834\u5408\u3001\u300c\u4fe1\u983c\u6027\u300d\u306f\u611f\u60c5\u3088\u308a\u3082\u91cd\u8981\u3067\u3059\u3002B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6 \u30d7\u30e9\u30f3\u306f\u3001\u3088\u308a\u8907\u96d1\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u30d3\u30b8\u30cd\u30b9\u306f\u4eba\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306f B2B \u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u691c\u8a0e\u3059\u308b\u3068\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u52e4\u52d9\u6642\u9593\u4e2d\u306b\u591a\u304f\u306e\u4eba\u3068\u8a71\u3059\u6e96\u5099\u3092\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u6700\u5584\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u751f\u307f\u51fa\u3059\u7279\u5b9a\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u4f55\u304c\u5fc5\u8981\u304b\u3092\u5c0b\u306d\u308b\u3053\u3068\u304c\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4ed5\u4e8b\u306e\u7cbe\u795e\u306b\u5408\u308f\u305b\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u8abf\u6574\u3092\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3068\u3001\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u3088\u3044\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u512a\u308c\u305f B2B \u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u6226\u7565\u306b\u306f\u3001\u56f0\u96e3\u3092\u7279\u5b9a\u3057\u3066\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u52b4\u529b\u3092\u8cbb\u3084\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B \u8ca9\u58f2\u4fc3\u9032\u306f B2C \u3068\u3069\u3046\u9055\u3046\u306e\u3067\u3057\u3087\u3046\u304b?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068 B2C \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7126\u70b9\u306f\u6839\u672c\u7684\u306b\u7570\u306a\u308a\u307e\u3059\u3002B2C \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068 B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u306f\u5b9f\u884c\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5171\u901a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u5165\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u611f\u60c5\u7684\u8981\u56e0\u306f\u3001\u4eba\u6c17\u3001\u6c17\u307e\u3050\u308c\u3001\u4fa1\u683c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span><\/p>\n\n\n\n<p><strong>\u6599\u91d1\u3001 <a href=\"https:\/\/multivariants.com\/blog\/strategies-for-measuring-b2b-segmentation-roi-and-effectiveness\/\" data-type=\"link\" data-id=\"https:\/\/multivariants.com\/blog\/strategies-for-measuring-b2b-segmentation-roi-and-effectiveness\/\" target=\"_blank\" rel=\"noopener\">\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09<\/a>\u3001\u60c5\u5831\u3001\u304a\u3088\u3073\u4f1a\u793e\u306b\u3068\u3063\u3066\u306e\u305d\u306e\u4ed6\u306e\u6f5c\u5728\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4f01\u696d\u9593\u53d6\u5f15 (B2B) \u306e\u30d0\u30a4\u30e4\u30fc\u304c\u4e3b\u306b\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u6d3e\u624b\u3067\u624b\u65e9\u304f\u884c\u308f\u308c\u308b\u8ca9\u58f2\u53d6\u5f15\u306f\u3001\u4f01\u696d\u9593\u53d6\u5f15\u306e\u74b0\u5883\u3067\u306f\u3046\u307e\u304f\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u307e\u305f\u3001\u30ea\u30fc\u30c9\u3092\u6709\u6599\u9867\u5ba2\u306b\u5909\u63db\u3059\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001B2B \u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3082\u9577\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u3001B2B \u53d6\u5f15\u306b\u306f\u591a\u304f\u306e\u500b\u4eba\u3084\u90e8\u9580\u304c\u95a2\u4e0e\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u5229\u76ca\u3067\u306f\u306a\u304f\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u76ee\u6a19\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066 B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002B2B \u30ea\u30d9\u30fc\u30c8 \u30d7\u30e9\u30f3\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u4e2d\u5fc3\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6709\u5229\u306a\u652f\u6255\u3044\u6761\u4ef6\u3084\u30dc\u30ea\u30e5\u30fc\u30e0\u5951\u7d04\u306a\u3069\u3001\u30d9\u30f3\u30c0\u30fc \u30ea\u30d9\u30fc\u30c8\u3084\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u591a\u6570\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306f\u307b\u3093\u306e\u59cb\u307e\u308a\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u76ee\u6a19\u3068\u3059\u308b\u6295\u8cc7\u53ce\u76ca\u7387 (ROI) \u3092\u78ba\u5b9f\u306b\u9054\u6210\u3067\u304d\u3066\u3044\u307e\u3059\u304b? \u63d0\u4f9b\u3059\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3059\u3079\u3066\u7c21\u5358\u306b\u76e3\u8996\u304a\u3088\u3073\u5236\u5fa1\u3067\u304d\u307e\u3059\u304b? \u3069\u306e\u5272\u5f15\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u304b? \u8a73\u3057\u304f\u306f\u3001\u8aad\u307f\u9032\u3081\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u4f01\u696d\u9593\u53d6\u5f15\u306b\u304a\u3051\u308b\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u5272\u5f15\u3068\u8fd4\u91d1<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u4eba\u306f\u5272\u5f15\u3084\u8fd4\u91d1\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3084\u5229\u76ca\u3092\u640d\u306a\u308f\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002B2B \u5272\u5f15\u6226\u7565\u306b\u95a2\u3057\u3066\u306f\u3001\u6b21\u306e 3 \u3064\u306e\u4e3b\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>\u56fa\u5b9a\u5272\u5f15:<\/strong> \u3053\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u30bf\u30a4\u30d7\u3001\u652f\u51fa\u984d\u3001\u5951\u7d04\u671f\u9593\u306a\u3069\u306e\u9055\u3044\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3059\u3079\u3066\u306e\u8cfc\u5165\u8005\u304c\u540c\u3058\u7a2e\u985e\u3068\u91d1\u984d\u306e\u5272\u5f15\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 1 \u3064\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4e00\u5b9a\u91cf\u4ee5\u4e0a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b 10% \u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>\u67d4\u8edf\u306a\u5272\u5f15:<\/strong> \u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u8ca9\u58f2\u8005\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u7a2e\u985e\u3001\u4f1a\u793e\u306e\u898f\u6a21\u3001\u9867\u5ba2\u306e\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u3084\u6ce8\u6587\u306b\u7570\u306a\u308b\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u5f15\u306f\u3001\u671f\u5f85\u3055\u308c\u308b\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV) \u306b\u4e00\u81f4\u305b\u305a\u3001\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u884c\u52d5\u306b\u5831\u3044\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>\u304a\u5f97\u306a\u5272\u5f15:<\/strong> \u3053\u308c\u306f\u3001\u4f01\u696d\u9593\u53d6\u5f15\u306b\u304a\u3051\u308b\u4fa1\u683c\u8a2d\u5b9a\u306e\u6700\u9069\u306a\u65b9\u6cd5\u3067\u3059\u3002\u4fa1\u5024\u3042\u308b\u53d6\u5f15\u304c\u3001\u4f01\u696d\u306b\u6700\u5927\u306e\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u884c\u52d5\u3092\u5968\u52b1\u3057\u3001\u5831\u5968\u3059\u308b\u3088\u3046\u306b\u914d\u616e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8cfc\u5165\u8005\u306e\u5e0c\u671b\u306b\u57fa\u3065\u3044\u3066\u53d6\u5f15\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8ca9\u58f2\u8005\u306f B2B \u9867\u5ba2\u3068\u53cc\u65b9\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u5272\u5f15\u3067\u5831\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u4fa1\u5024\u3092\u4ed8\u52a0\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u793a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">\u9577\u671f\u307e\u305f\u306f\u5b9a\u671f\u7684\u306a\u6ce8\u6587\u306b\u5909\u66f4\u3059\u308b\u3068\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u304c\u78ba\u4fdd\u3055\u308c\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u63a8\u5968\u4e8b\u9805\u3084\u305d\u306e\u4ed6\u306e\u30b5\u30dd\u30fc\u30c8 \u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u5229\u76ca\u7387\u306e\u9ad8\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u9867\u5ba2\u304b\u3089\u5f79\u7acb\u3064\u60c5\u5831\u3092\u5165\u624b\u3057\u3001\u305d\u308c\u3092\u4ed6\u306e\u4eba\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">\u8a2d\u5b9a\u5272\u5f15\u3084\u67d4\u8edf\u306a\u5272\u5f15\u304c\u5f79\u7acb\u3064\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001B2B \u5272\u5f15\u304c\u6700\u3082\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306e\u306f\u4fa1\u5024\u5272\u5f15\u65b9\u5f0f\u3067\u3059\u3002 <\/span><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u591a\u304f\u306e\u73fe\u4ee3\u306ee\u30b3\u30de\u30fc\u30b9\u8ca9\u58f2\u696d\u8005\u306f\u3001<a href=\"https:\/\/discountray.com\/ja\/blog\/tiered-discount-strategies\/\"> Shopify\u306e\u6bb5\u968e\u7684\u5272\u5f15\u6226\u7565<\/a> \u5229\u76ca\u7387\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u5927\u53e3\u6ce8\u6587\u306b\u5831\u5968\u91d1\u3092\u4ed8\u4e0e\u3057\u307e\u3059\u3002\u6570\u91cf\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u660e\u78ba\u304b\u3064\u6bb5\u968e\u7684\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001Shopify\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001\u5e73\u5747\u6ce8\u6587\u984d\u3092\u5411\u4e0a\u3055\u305b\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u884c\u52d5\u3068\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u3088\u308a\u9069\u5207\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u671b\u307e\u3057\u3044\u884c\u52d5\u3068\u5831\u916c\u3092\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u8ca9\u58f2\u8005\u306f\u5fe0\u5b9f\u3067\u4fa1\u5024\u306e\u9ad8\u3044B2B\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u3001\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3057\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u5024\u5f15\u304d\u3057\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u554f\u984c\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u52b9\u679c\u7684\u306a B2B \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5358\u306b\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u3067\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7121\u5dee\u5225\u306a\u5024\u4e0b\u3052\u306f\u5229\u76ca\u7387\u3092\u4e0b\u3052\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u4fa1\u683c\u7af6\u4e89\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u975e\u73fe\u5b9f\u7684\u306a\u9867\u5ba2\u306e\u671f\u5f85\u3092\u8a2d\u5b9a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4e00\u5b9a\u306e\u5b9a\u4fa1\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u305f\u3068\u3048\u3070\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\u306f\u30013 \u5e74\u9593\u306e\u5951\u7d04\u3092\u7d50\u3093\u3060\u6d88\u8cbb\u8005\u306b 20% \u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u7dad\u6301\u3068\u4e88\u6e2c\u53ef\u80fd\u306a\u7d99\u7d9a\u53ce\u76ca\u3092\u4fc3\u3057\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u306f\u5272\u5f15\u3068\u88dc\u5b8c\u7684\u306a\u88fd\u54c1\u306e\u8cfc\u5165\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u88fd\u54c1\u5168\u4f53\u306e\u53d7\u3051\u5165\u308c\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u76ee\u7684\u306f\u3001\u6ce8\u6587\u91cf\u306e\u5897\u52a0\u3001\u88fd\u54c1\u69cb\u6210\u306e\u6539\u5584\u306a\u3069\u3001\u671b\u307e\u3057\u3044\u7d50\u679c\u3092\u4fc3\u3059\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002 <a href=\"https:\/\/www.productsdesigner.com\/blog\/upsell-cross-sell-boost-revenue-of-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">\u30af\u30ed\u30b9\u30bb\u30eb\/\u30a2\u30c3\u30d7\u30bb\u30eb<\/a>\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u30aa\u30d5\u30a1\u30fc\u306e\u8907\u96d1\u3055\u304c\u5546\u696d\u7684\u30e1\u30ea\u30c3\u30c8\u3092\u4e0a\u56de\u3089\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002B2B \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308c\u3070\u3001\u4fa1\u5024\u5275\u9020\u884c\u52d5\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u6700\u826f\u306e\u4fa1\u683c\u3092\u5f97\u3089\u308c\u308b\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u4f1d\u3048\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B \u8ca9\u58f2\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u30a2\u30a4\u30c7\u30a2\u3068\u4f8b<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u9069\u5207\u306a\u884c\u52d5\u3092\u4fc3\u3057\u3001\u5229\u76ca\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001B2B \u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3068\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306b\u95a2\u3059\u308b\u63d0\u6848\u3092\u3044\u304f\u3064\u304b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u65b0\u88fd\u54c1\u306e\u65e9\u671f\u30bb\u30fc\u30eb<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u65b0\u88fd\u54c1\u306b X \u3092\u8cbb\u3084\u3057\u3066\u6b32\u3057\u3044\u3001\u307e\u305f\u306f\u6700\u65b0\u88fd\u54c1\u3092 Y \u500b\u8cfc\u5165\u3057\u3066\u6b32\u3057\u3044\u5834\u5408\u306f\u3001\u5168\u88fd\u54c1\u306b 1% \u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5272\u5f15\u306f\u3001\u305d\u306e\u88fd\u54c1\u3092\u4e00\u5ea6\u3082\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u3001\u307e\u305f\u306f\u983b\u7e41\u306b\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u9589\u5e97\u30bb\u30fc\u30eb<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u6bb5\u968e\u7684\u306b\u751f\u7523\u3092\u4e2d\u6b62\u3059\u308b\u4e2d\u3067\u3001\u65b0\u88fd\u54c1\u304c\u51fa\u308b\u524d\u306b\u53e4\u3044\u88fd\u54c1\u306e\u5728\u5eab\u3092\u3059\u3079\u3066\u58f2\u308a\u5207\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u751f\u7523\u4e2d\u6b62\u88fd\u54c1\u306b\u5927\u5e45\u306a\u6570\u91cf\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3092\u9054\u6210\u3067\u304d\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 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