{"id":1354,"date":"2024-12-09T11:29:00","date_gmt":"2024-12-09T11:29:00","guid":{"rendered":"https:\/\/discountray.com\/?p=1354"},"modified":"2025-12-01T06:22:32","modified_gmt":"2025-12-01T06:22:32","slug":"discount-pricing-in-ecommerce","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/discount-pricing-in-ecommerce\/","title":{"rendered":"\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e 5 \u3064\u306e\u52b9\u679c\u7684\u306a\u6226\u7565!"},"content":{"rendered":"<p>\u5272\u5f15\u4fa1\u683c\u3068e\u30b3\u30de\u30fc\u30b9\u306f\u95a2\u9023\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u305b\u3093\u304b\uff1f\u305d\u308c\u306f\u3001\u6700\u8fd1\u306fe\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3088\u3046\u306a <a href=\"http:\/\/shopify.pxf.io\/eKE2JX\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b7\u30e7\u30c3\u30d4\u30d5\u30a1\u30a4 <\/a>\u53b3\u3057\u3044\u7d4c\u6e08\u72b6\u6cc1\u4e0b\u3067\u53ce\u76ca\u3092\u4f38\u3070\u3057\u305f\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306b\u3001e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306f\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u306f\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306f\u3001\u5229\u76ca\u7387\u3068\u9867\u5ba2\u306e\u671f\u5f85\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5e38\u306b\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u3082\u9069\u5207\u306a\u5272\u5f15\u4fa1\u683c\u6226\u7565\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<br>\u6700\u8fd1\u306e <a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Business%20Functions\/Marketing%20and%20Sales\/Our%20Insights\/A%20global%20view%20of%20how%20consumer%20behavior%20is%20changing%20amid%20COVID%2019\/20200707\/covid-19-global-consumer-sentiment-20200707.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306e\u8abf\u67fb<\/a>\u6d88\u8cbb\u8005\u306e 40% \u306f\u3001\u3069\u3053\u306b\u304a\u91d1\u3092\u4f7f\u3046\u304b\u3092\u3088\u308a\u610f\u8b58\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u300132% \u306f\u304a\u91d1\u3092\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306b\u3001\u3088\u308a\u5b89\u4fa1\u306a\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u3092\u3059\u3079\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5272\u5f15\u4fa1\u683c\u304c\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u81ea\u5206\u3067\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u8003\u3048\u3089\u308c\u308b\u3059\u3079\u3066\u306e\u5272\u5f15\u4fa1\u683c\u6226\u7565\u3001\u305d\u308c\u304c\u9867\u5ba2\u306e\u5fc3\u7406\u306b\u53ca\u307c\u3059\u5f71\u97ff\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u3068\u306f\u4f55\u304b\u3092\u5b66\u3073\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u30d3\u30b8\u30cd\u30b9\u306b\u52b9\u679c\u7684\u306a\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u624b\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3001\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u9577\u6240\u3068\u77ed\u6240\u3001\u305d\u3057\u3066\u5b9f\u969b\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<section aria-label=\"\u307e\u3068\u3081\" role=\"note\"  id=\"post-summary\" \nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u307e\u3068\u3081<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u306f\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3068\u9867\u5ba2\u306e\u671f\u5f85\u3092\u7d50\u3073\u4ed8\u3051\u307e\u3059\u304c\u3001\u5229\u76ca\u7387\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n    <li>Shopify\u3001Amazon\u3001Alibaba\u3001IKEA \u306a\u3069\u306e\u5927\u624b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u6570\u91cf\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u5728\u5eab\u4e00\u6383\u306e\u305f\u3081\u306b\u6226\u7565\u7684\u306b\u5272\u5f15\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n    <li>\u4e3b\u306a\u6226\u7565\u3068\u3057\u3066\u306f\u3001\u6570\u91cf\u3001\u5b63\u7bc0\u3001\u30d0\u30f3\u30c9\u30eb\u3001\u65b0\u898f\u9867\u5ba2\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u9867\u5ba2\u3001\u8cfc\u5165\u8005\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u7d39\u4ecb\u5272\u5f15\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n    <li>\u5272\u5f15\u3092\u6b63\u3057\u304f\u8a08\u7b97\u3057\u3001\u9577\u6240\u3068\u77ed\u6240\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4f4e\u4e0b\u3084\u4fa1\u683c\u306b\u904e\u5ea6\u306b\u654f\u611f\u306a\u9867\u5ba2\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n    <li>\u30b9\u30de\u30fc\u30c8\u3067\u9078\u629e\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u306f\u5272\u5f15\u5fc3\u7406\u5b66\uff08FOMO\u3001\u77e5\u899a\u4fa1\u5024\uff09\u3092\u6d3b\u7528\u3057\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#What-Is-Discount-Pricing-in-eCommerce?\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#The-Role-Of-Discount-Pricing-In-eCommerce---Examples\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u5f79\u5272 \u2013 \u4f8b <\/a><ul><li><a href=\"#Shopify-E-Commerce-Platform\">Shopify E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><\/li><li><a href=\"#Amazon---Known-as-the-Internet-Giant\">\u30a2\u30de\u30be\u30f3 \u2013 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5de8\u4eba\u3068\u3057\u3066\u77e5\u3089\u308c\u308b<\/a><\/li><li><a href=\"#Alibaba---Chinese-B2B-wizard\">Alibaba \u2013 \u4e2d\u56fd\u306eB2B\u306e\u9b54\u8853\u5e2b<\/a><\/li><li><a href=\"#IKEA\">\u30a4\u30b1\u30a2<\/a><\/li><\/ul><\/li><li><a href=\"#5-Effective-Discount-Pricing-Strategies-Of-Discount-Pricing-In-eCommerce\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e 5 \u3064\u306e\u52b9\u679c\u7684\u306a\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565<\/a><ul><li><a href=\"#Volume-Discounts\">\u6226\u7565#01: \u30dc\u30ea\u30e5\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8<\/a><ul><li><a href=\"#non-incremental-quantity-discount\">\u975e\u5897\u5206\u6570\u91cf\u5272\u5f15:\u00a0<\/a><\/li><li><a href=\"#incremental-quantity-discount\">\u5897\u5206\u6570\u91cf\u5272\u5f15:\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#Seasonal-Discount\">\u6226\u7565#02: \u5b63\u7bc0\u5272\u5f15<\/a><\/li><li><a href=\"#Bundle-Discount-Pricing\">Strategy#03: \u30d0\u30f3\u30c9\u30eb\u5272\u5f15\u4fa1\u683c<\/a><\/li><li><a href=\"#New-And-Repeat-Customer-Discount-Pricing\">Strategy#04: \u65b0\u898f\u9867\u5ba2\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a<\/a><\/li><li><a href=\"#Referral-Discounts\">\u6226\u7565#05: \u7d39\u4ecb\u5272\u5f15<\/a><\/li><\/ul><\/li><li><a href=\"#How-Do-You-Calculate-Discount-Pricing?\">\u5272\u5f15\u4fa1\u683c\u306f\u3069\u306e\u3088\u3046\u306b\u8a08\u7b97\u3057\u307e\u3059\u304b?<\/a><ul><li><a href=\"#Find-out-the-value-of-the-discount-amount\">\u30b9\u30c6\u30c3\u30d7#1: \u5272\u5f15\u984d\u306e\u5024\u3092\u8abf\u3079\u308b<\/a><\/li><li><a href=\"#Calculate-the-discount\">\u30b9\u30c6\u30c3\u30d7#2: \u5272\u5f15\u3092\u8a08\u7b97\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#The-Role-of-Discount-Pricing-In-eCommerce---Pros-and-Cons-Explained\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u5f79\u5272 - \u9577\u6240\u3068\u77ed\u6240\u3092\u89e3\u8aac<\/a><ul><li><a href=\"#pros-discount-pricing-in-e-commerce\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u306e\u5229\u70b9:\u00a0<\/a><\/li><li><a href=\"#boosts-sales-completion\">\u8ca9\u58f2\u5b8c\u4e86\u7387\u306e\u5411\u4e0a:\u00a0<\/a><\/li><li><a href=\"#reduces-decision-time\">\u610f\u601d\u6c7a\u5b9a\u6642\u9593\u3092\u77ed\u7e2e:\u00a0<\/a><\/li><li><a href=\"#encourages-repeat-purchases\">\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3092\u4fc3\u9032:\u00a0<\/a><\/li><li><a href=\"#cons-discount-pricing-in-e-commerce\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u306e\u77ed\u6240:<\/a><\/li><li><a href=\"#lower-willingness-to-pay\">\u652f\u6255\u3044\u610f\u6b32\u306e\u4f4e\u4e0b:\u00a0<\/a><\/li><li><a href=\"#higher-customer-breakdown\">\u4e0a\u4f4d\u306e\u9867\u5ba2\u5185\u8a33:\u00a0<\/a><\/li><li><a href=\"#brand-devaluation\">\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4f4e\u4e0b:\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#The-Main-Methods-Of-Improving-Customer-Loyalty\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u4e3b\u306a\u65b9\u6cd5<\/a><\/li><li><a href=\"#E-commerce-Discount-Pricing---Is-It-a-Good-or-Bad-Idea?\">\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a \u2013 \u305d\u308c\u306f\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u304b\u3001\u305d\u308c\u3068\u3082\u60aa\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#Customer-Psychology-Of-Discount-Pricing-In-eCommerce\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u9867\u5ba2\u5fc3\u7406<\/a><\/li><li><a href=\"#Final-Thought\">\u6700\u7d42\u7684\u306a\u8003\u3048<\/a><\/li><li><a href=\"#fa-qs\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul><li><a href=\"#faq-question-1764569899320\">\u5272\u5f15\u4fa1\u683c\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764569907017\">\u5272\u5f15\u306e\u5f79\u5272\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764569917586\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4fa1\u683c\u306e\u5f79\u5272\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764569928665\">\u5272\u5f15\u306f\u306a\u305c\u9867\u5ba2\u306b\u3068\u3063\u3066\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b?<\/a><\/li><li><a href=\"#faq-question-1764569951958\">\u5272\u5f15\u306e\u5f71\u97ff\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764569962824\">\u5272\u5f15\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Is-Discount-Pricing-in-eCommerce?\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u7a76\u6975\u306e\u4fa1\u683c\u6226\u7565\u3067\u3059\u3002\u4e00\u90e8\u306e\u88fd\u54c1\u307e\u305f\u306f\u7279\u5b9a\u306e\u88fd\u54c1\u30d0\u30f3\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u3001\u4e00\u5b9a\u306e\u91d1\u984d\u307e\u305f\u306f\u5272\u5408\u3092\u5272\u5f15\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u96fb\u5b50\u5546\u53d6\u5f15\u3067\u306f\u3001\u6570\u91cf\u5272\u5f15\u3001\u30d0\u30ea\u30a2\u30f3\u30c8\u56fa\u5b9a\u4fa1\u683c\u3001BOGO (1 \u3064\u8cb7\u3046\u3068 1 \u3064\u7121\u6599) \u30aa\u30d5\u30a1\u30fc\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306f\u3001\u5e97\u8217\u306e\u53ce\u76ca\u306b\u3044\u304f\u3064\u304b\u306e\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u30d7\u30e9\u30b9\u3068\u30de\u30a4\u30ca\u30b9\u306e\u4e21\u65b9\u3067\u3059\u3002\u5e97\u8217\u306e\u30aa\u30fc\u30ca\u30fc\u304c\u3068\u304d\u3069\u304d\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u307e\u3059\u3002\u4e00\u65b9\u3001\u8ca9\u58f2\u8005\u304c\u983b\u7e41\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u5546\u54c1\u306e\u4fa1\u5024\u304c\u4e0b\u304c\u308a\u3001\u30de\u30a4\u30ca\u30b9\u306e\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/multivariants.com\/blog\/advantages-of-b2b-discount-pricing-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5272\u5f15\u4fa1\u683c<\/a> \u4f01\u696d\u3084\u5e97\u8217\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u666e\u901a\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e97\u8217\u304c\u5728\u5eab\u306e\u6b8b\u308a\u3092\u58f2\u308a\u3001\u65b0\u3057\u3044\u5546\u54c1\u3092\u5165\u8377\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3001\u65e2\u5b58\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u7dca\u6025\u6027\u3092\u751f\u307f\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001Shopify \u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u30db\u30ea\u30c7\u30fc \u30bb\u30fc\u30eb\u4e2d\u306b 20% \u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u8907\u6570\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u306b\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u9867\u5ba2 ID \u3092\u9078\u629e\u3057\u3066\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5831\u3044\u308b\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u5e73\u5747\u6ce8\u6587\u984d (AOV) \u306e\u5897\u52a0\u3001\u58f2\u308c\u6b8b\u308a\u5728\u5eab\u306e\u524a\u6e1b\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u6a19\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u5fc3\u7406\u306b\u52b9\u679c\u7684\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u3088\u308a\u591a\u304f\u306e\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Role-Of-Discount-Pricing-In-eCommerce---Examples\"><strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u5f79\u5272 \u2013 \u4f8b <\/strong><\/h2>\n\n\n\n<p>\u306e\u5f79\u5272\u306e\u4f8b\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059 <a href=\"https:\/\/multivariants.com\/blog\/importance-of-ecommerce-discount-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c<\/a>\u5272\u5f15\u4fa1\u683c\u306f\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u7279\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u304c\u5354\u529b\u3057\u3066\u3055\u3089\u306b\u591a\u304f\u306e\u7279\u5178\u3084\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306f\u65b0\u5165\u8377\u5546\u54c1\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6b21\u306e\u4f8b\u306f\u3001\u5272\u5f15\u4fa1\u683c\u304c\u96fb\u5b50\u5546\u53d6\u5f15\u3067\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002Shopify \u4ee5\u5916\u306b\u3082\u3001Amazon\u3001Ikea\u3001Alibaba \u306a\u3069\u3001\u591a\u304f\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Shopify-E-Commerce-Platform\"><strong>Shopify E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong><\/h3>\n\n\n\n<p>Shopify \u306f\u3001\u30bb\u30fc\u30eb\u3001\u30af\u30fc\u30dd\u30f3\u3001\u30b3\u30fc\u30c9\u3001\u30d0\u30f3\u30c9\u30eb\u306a\u3069\u306e\u6226\u7565\u3092\u4f7f\u7528\u3057\u3066\u88fd\u54c1\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u8cfc\u5165\u6642\u306e\u9867\u5ba2\u306e\u5fc3\u7406\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u8ca9\u58f2\u8005\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u72b6\u6cc1\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Amazon---Known-as-the-Internet-Giant\"><br><strong>\u30a2\u30de\u30be\u30f3 \u2013 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5de8\u4eba\u3068\u3057\u3066\u77e5\u3089\u308c\u308b<\/strong><\/h3>\n\n\n\n<p>\u5f7c\u3089\u306e\u4e3b\u306a\u5272\u5f15\u4fa1\u683c\u6226\u7565\u306f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u8cfc\u5165\u91cf\u306b\u5bfe\u3057\u3066\u5b9a\u671f\u8cfc\u5165\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3001\u9867\u5ba2\u304c\u3059\u3067\u306b\u5b9a\u671f\u8cfc\u5165\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u623b\u3063\u3066\u304d\u3066\u518d\u5ea6\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u4fc3\u3057\u307e\u3059\u3002\u8cfc\u5165\u91cf\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u3059\u3050\u306b\u5272\u5f15\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Alibaba---Chinese-B2B-wizard\"><strong>Alibaba \u2013 \u4e2d\u56fd\u306eB2B\u306e\u9b54\u8853\u5e2b<\/strong><\/h3>\n\n\n\n<p>Alibaba \u306f\u6570\u91cf\u5272\u5f15\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u8cfc\u5165\u91cf\u304c\u591a\u3044\u307b\u3069\u3001\u30d9\u30f3\u30c0\u30fc\u304c\u51fa\u8377\u3059\u308b\u5b89\u4fa1\u306a\u5546\u54c1\u306e\u5272\u5f15\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u5272\u5f15\u306f\u591a\u304f\u306e\u5834\u5408 20% \u304b\u3089 60% \u3067\u3001\u8ca9\u58f2\u8005\u306e\u53ce\u76ca\u6027\u3092\u7dad\u6301\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u540d\u58f0\u3001\u4eba\u6c17\u3001\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u7372\u5f97\u3057\u3001\u7d4c\u8cbb\u306f\u5927\u5e45\u306b\u524a\u6e1b\u3055\u308c\u307e\u3059\u3002&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"IKEA\"><strong>\u30a4\u30b1\u30a2<\/strong><\/h3>\n\n\n\n<p>IKEA \u306f\u3001\u5272\u5f15\u3092\u300c\u65b0\u4f4e\u4fa1\u683c\u300d\u3084\u300cIKEA \u30d5\u30a1\u30df\u30ea\u30fc \u30e1\u30f3\u30d0\u30fc\u5272\u5f15\u300d\u3068\u540d\u4ed8\u3051\u308b\u72ec\u81ea\u306e\u5272\u5f15\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u5272\u5f15\u3092\u300c\u65b0\u4f4e\u4fa1\u683c\u300d\u3068\u540d\u4ed8\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5927\u91cf\u306e\u88fd\u54c1\u3092\u5272\u5f15\u4fa1\u683c\u3067\u63d0\u4f9b\u3057\u3001\u7dca\u6025\u6027\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>IKEA \u30d5\u30a1\u30df\u30ea\u30fc \u30e1\u30f3\u30d0\u30fc\u5272\u5f15\u306f\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u5c64\u306b\u5831\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u306b\u6bce\u6708\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u30ab\u30c6\u30b4\u30ea\u3082\u8a2d\u3051\u3066\u3044\u307e\u3059\u3002\u5e74\u9593\u3092\u901a\u3058\u3066\u5272\u5f15\u4fa1\u683c\u3092\u4eab\u53d7\u3067\u304d\u308b\u3068\u3044\u3046\u5229\u70b9\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001IKEA \u306f\u8cb7\u3044\u7269\u5ba2\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-Effective-Discount-Pricing-Strategies-Of-Discount-Pricing-In-eCommerce\">5 <strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u52b9\u679c\u7684\u306a\u6226\u7565<\/strong><\/h2>\n\n\n\n<p>\u8cfc\u5165\u8005\u304c\u8cb7\u3044\u7269\u3092\u3059\u308b\u3068\u304d\u3001\u5546\u54c1\u306e\u4fa1\u683c\u304c\u9867\u5ba2\u306e\u8cfc\u5165\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u5f79\u5272\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u691c\u8a0e\u3057\u3066\u6c7a\u5b9a\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u6700\u3082\u91cd\u8981\u306a <a href=\"https:\/\/discountray.com\/ja\/blog\/discounts-to-boost-shopify-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u52b9\u679c\u7684\u306a\u5272\u5f15\u4fa1\u683c\u6226\u7565<\/a> Shopify\u30b9\u30c8\u30a2\u30aa\u30fc\u30ca\u30fc\u5411\u3051:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Volume-Discounts\">\u6570\u91cf\u5272\u5f15<\/a><\/li>\n\n\n\n<li><a href=\"#Seasonal-Discount\">\u5b63\u7bc0\u5272\u5f15<\/a><\/li>\n\n\n\n<li><a href=\"#Bundle-Discount-Pricing\">\u30d0\u30f3\u30c9\u30eb\u5272\u5f15\u4fa1\u683c<\/a><\/li>\n\n\n\n<li><a href=\"#New-And-Repeat-Customer-Discount-Pricing\">\u65b0\u898f\u304a\u3088\u3073\u30ea\u30d4\u30fc\u30bf\u30fc\u5272\u5f15\u4fa1\u683c<\/a><\/li>\n\n\n\n<li><a href=\"#Referral-Discounts\">\u7d39\u4ecb\u5272\u5f15<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Volume-Discounts\">\u6226\u7565#01: \u30dc\u30ea\u30e5\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8<\/h3>\n\n\n\n<p>\u6570\u91cf\u5272\u5f15\u306f\u6570\u91cf\u5272\u5f15\u3068\u3082\u547c\u3070\u308c\u3001\u3053\u306e\u30bf\u30a4\u30d7\u306e\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u306f\u3001\u5927\u91cf\u6ce8\u6587\u306e\u8cfc\u5165\u8005\u306b\u5024\u4e0b\u3052\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306b\u5b9f\u884c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6570\u91cf\u5272\u5f15\u306b\u306f 2 \u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"non-incremental-quantity-discount\"><strong>\u975e\u5897\u5206\u6570\u91cf\u5272\u5f15:&nbsp;<\/strong><\/h4>\n\n\n\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5272\u5f15\u306f\u3001\u8cfc\u5165\u8005\u306b\u5927\u91cf\u6ce8\u6587\u3092\u4fc3\u3057\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306e\u307f\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"incremental-quantity-discount\"><strong>\u5897\u5206\u6570\u91cf\u5272\u5f15:&nbsp;<\/strong><\/h4>\n\n\n\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5272\u5f15\u306f\u671f\u9593\u9650\u5b9a\u3067\u63d0\u4f9b\u3055\u308c\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6570\u91cf\u5272\u5f15\u6226\u7565\u306f\u901a\u5e38\u3001 <a href=\"https:\/\/discountray.com\/ja\/blog\/b2b-discount-structures-for-large-orders\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u53e3\u6ce8\u6587\u5411\u3051\u306eB2B\u5272\u5f15\u5236\u5ea6<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u6570\u91cf\u5272\u5f15\u306e\u4f8b\u3092\u6319\u3052\u307e\u3057\u305f\u3002 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;ut[%E2%80%A6]]e&amp;utm_medium=blog&amp;utm[%E2%80%A6]=role-of-discount-pricing-in-ecommerce-\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u81ea\u52d5\u5272\u5f15\u30a2\u30d7\u30ea<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/quantity-discounts-1-1024x498.jpg\" alt=\"\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a - Shopify\u5272\u5f15\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u6570\u91cf\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\" class=\"wp-image-1355\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/quantity-discounts-1-1024x498.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/quantity-discounts-1-300x146.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/quantity-discounts-1-768x374.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/quantity-discounts-1.jpg 1482w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Seasonal-Discount\"><strong>\u6226\u7565#02: \u5b63\u7bc0\u5272\u5f15<\/strong><\/h3>\n\n\n\n<p>\u5b63\u7bc0\u5272\u5f15\u306f\u3001\u671f\u9593\u9650\u5b9a\u306e\u5272\u5f15\u3067\u8cb7\u3044\u7269\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u52b9\u679c\u7684\u306a\u5272\u5f15\u6226\u7565\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u5272\u5f15\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001Shopify \u30b9\u30c8\u30a2\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b63\u7bc0\u5272\u5f15\u306f\u4e3b\u306b\u6bce\u5e74\u7e70\u308a\u8fd4\u3055\u308c\u308b\u7279\u5b9a\u306e\u5546\u54c1\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e97\u8217\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u65b0\u3057\u3044\u5728\u5eab\u306e\u305f\u3081\u306e\u30b9\u30da\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u9650\u3089\u308c\u305f\u671f\u9593\u5185\u306b\u305d\u308c\u3089\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4eba\u3005\u306f\u795d\u796d\u30b7\u30fc\u30ba\u30f3\u3084\u5927\u5207\u306a\u4eba\u3078\u306e\u8d08\u308a\u7269\u306e\u3068\u304d\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u3082\u306e\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5b63\u7bc0\u3084\u795d\u796d\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u5e97\u3068\u9867\u5ba2\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u304c\u751f\u307e\u308c\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Shopify\u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001 <a href=\"https:\/\/discountray.com\/ja\/blog\/best-shopify-automatic-discount-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u9ad8\u306eShopify\u81ea\u52d5\u5272\u5f15\u30a2\u30d7\u30ea<\/a>DiscountRay \u3092\u4f7f\u7528\u3057\u305f\u5b9a\u671f\u5272\u5f15\u306e\u4f8b\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/scheduled-discounts-1-1024x490.jpg\" alt=\"\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a - Shopify\u81ea\u52d5\u5272\u5f15\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u5272\u5f15\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3057\u307e\u3059\" class=\"wp-image-1356\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/scheduled-discounts-1-1024x490.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/scheduled-discounts-1-300x143.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/scheduled-discounts-1-768x367.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/scheduled-discounts-1.jpg 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Bundle-Discount-Pricing\"><strong>Strategy#03: \u30d0\u30f3\u30c9\u30eb\u5272\u5f15\u4fa1\u683c<\/strong><\/h3>\n\n\n\n<p>\u30d0\u30f3\u30c9\u30eb\u4fa1\u683c\u6226\u7565\u306f\u3001\u8907\u6570\u306e\u5546\u54c1\u3092\u540c\u6642\u306b\u8ca9\u58f2\u3057\u3001\u5168\u4f53\u7684\u306a\u5024\u4e0b\u3052\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002\u5546\u54c1\u306e\u4fa1\u683c\u304c\u5b9f\u969b\u306e\u4fa1\u683c\u3088\u308a\u3082\u4f4e\u304f\u306a\u308b\u305f\u3081\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u3053\u308c\u3092\u9b45\u529b\u7684\u3060\u3068\u611f\u3058\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u88fd\u54c1\u3092\u30d0\u30f3\u30c9\u30eb\u3059\u308b\u3068\u3001\u58f2\u308c\u6b8b\u308a\u5728\u5eab\u3084\u904e\u5270\u5728\u5eab\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u30d0\u30f3\u30c9\u30eb\u306b\u52a0\u3048\u3066\u3001\u500b\u5225\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u67d4\u8edf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30d8\u30a2\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u304c\u30b7\u30e3\u30f3\u30d7\u30fc\u3001\u30b3\u30f3\u30c7\u30a3\u30b7\u30e7\u30ca\u30fc\u3001\u30d8\u30a2\u30bb\u30e9\u30e0\u3092\u30bb\u30c3\u30c8\u306b\u3057\u305f\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u30d8\u30a2\u30bb\u30e9\u30e0\u304c\u5fc5\u8981\u306a\u304b\u3063\u305f\u308a\u3001\u6b32\u3057\u304f\u306a\u3044\u5834\u5408\u306f\u3001\u30bb\u30c3\u30c8\u3092\u8cfc\u5165\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u9867\u5ba2\u304c\u81ea\u7531\u306b\u500b\u5225\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d0\u30f3\u30c9\u30eb\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u9867\u5ba2\u3068\u5c0f\u58f2\u696d\u8005\u306e\u4e21\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u8cfc\u5165\u8005\u306e\u8cb7\u3044\u7269\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3068\u540c\u6642\u306b\u3001\u53ce\u76ca\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"New-And-Repeat-Customer-Discount-Pricing\"><strong>Strategy#04: \u65b0\u898f\u9867\u5ba2\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u4e00\u5370\u8c61\u306f\u91cd\u8981\u3067\u3059\u3002e\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u3067\u5272\u5f15\u4fa1\u683c\u3092\u63d0\u4f9b\u3059\u308b\u969b\u306f\u3001\u7b2c\u4e00\u5370\u8c61\u3092\u91cd\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u521d\u3081\u3066\u306e\u8cfc\u5165\u8005\u3068\u306e\u6301\u7d9a\u53ef\u80fd\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u8cfc\u5165\u8005\u306b\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3059\u3068\u3044\u3046\u524d\u5411\u304d\u306a\u611f\u899a\u3092\u4e0e\u3048\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u300c2012 \u5e74\u306e\u8abf\u67fb\u3067\u306f\u3001\u5272\u5f15\u306b\u3088\u3063\u3066 80% \u8fd1\u304f\u306e\u65b0\u898f\u9867\u5ba2\u304c\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u300d\u5225\u306e\u8abf\u67fb\u3067\u306f\u3001\u300c\u6d88\u8cbb\u8005\u306e 3 \u5206\u306e 2 \u304c\u5272\u5f15\u3092\u898b\u305f\u3060\u3051\u3067\u8cfc\u5165\u3057\u307e\u3057\u305f\u3002\u300d<\/p>\n\n\n\n<p>\u5272\u5f15\u306f\u7686\u3092\u5e78\u305b\u306b\u3057\u3001\u5e78\u305b\u30db\u30eb\u30e2\u30f3\u3092\u5206\u6ccc\u3055\u305b\u307e\u3059\u3002\u305d\u3057\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u7279\u5178\u3092\u597d\u307f\u307e\u3059\u3002\u7279\u5178\u306f\u518d\u3073\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u3053\u308c\u306f\u4e00\u822c\u7684\u306a\u9867\u5ba2\u5fc3\u7406\u3067\u3059\u3002\u3067\u306f\u3001\u5272\u5f15\u306e\u5fc3\u7406\u3092\u5229\u7528\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u5f97\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b?<\/p>\n\n\n\n<p>\u30ea\u30d4\u30fc\u30bf\u30fc\u5272\u5f15\u306f\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Referral-Discounts\"><strong>\u6226\u7565#05: \u7d39\u4ecb\u5272\u5f15<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306f\u3001Shopify \u30b9\u30c8\u30a2\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u7d39\u4ecb\u5272\u5f15\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u30b9\u30c8\u30a2\u6240\u6709\u8005\u306f\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066\u3053\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u53cc\u65b9\u5411\u306e\u5272\u5f15\u3067\u3059\u3002\u6700\u521d\u306e\u8cfc\u5165\u3067\u306f\u5272\u5f15\u304c\u53d7\u3051\u3089\u308c\u307e\u3059\u304c\u3001\u65b0\u3057\u3044\u8cb7\u3044\u7269\u5ba2\u3092\u7d39\u4ecb\u3059\u308b\u305f\u3073\u306b\u5272\u5f15\u304c\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u5272\u5f15\u984d\u306f\u3001\u7d39\u4ecb\u3067\u304d\u308b\u65b0\u898f\u9867\u5ba2\u306e\u6570\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Do-You-Calculate-Discount-Pricing?\"><strong>\u5272\u5f15\u4fa1\u683c\u306f\u3069\u306e\u3088\u3046\u306b\u8a08\u7b97\u3057\u307e\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u8a08\u7b97\u305b\u305a\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u30b9\u30c8\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u30c7\u30e1\u30ea\u30c3\u30c8\u306e 1 \u3064\u3067\u3059\u3002Shopify \u30b9\u30c8\u30a2\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u30b9\u30c8\u30a2\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u3053\u306e\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ca1\u52d9\u3092\u7ba1\u7406\u3057\u3001\u5272\u5f15\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u306f\u6700\u3082\u91cd\u8981\u306a\u80fd\u529b\u306e 1 \u3064\u3067\u3059\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u5272\u5f15\u306f\u3001\u5c0f\u6570\u70b9\u3067\u8868\u3055\u308c\u308b\u5272\u5f15\u7387\u3092\u57fa\u672c\u4fa1\u683c\u306b\u639b\u3051\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002\u6b63\u5473\u8ca9\u58f2\u4fa1\u683c\u3092\u6c42\u3081\u308b\u306b\u306f\u3001\u5546\u54c1\u306e\u521d\u671f\u4fa1\u683c\u3068\u5272\u5f15\u306e\u5dee\u984d\u3092\u8a08\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u5272\u5f15\u3092\u8a08\u7b97\u3059\u308b\u624b\u9806\u3092\u4ee5\u4e0b\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Find-out-the-value-of-the-discount-amount\">\u5272\u5f15\u984d\u306e\u4fa1\u5024\u3092\u8abf\u3079\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Calculate-the-discount\">\u5272\u5f15\u3092\u8a08\u7b97\u3059\u308b<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Find-out-the-value-of-the-discount-amount\"><strong>\u30b9\u30c6\u30c3\u30d7#1: \u5272\u5f15\u984d\u306e\u5024\u3092\u8abf\u3079\u308b<\/strong><\/h3>\n\n\n\n<p>\u5546\u54c1\u306e\u30ea\u30b9\u30c8\u4fa1\u683c\u3068\u6700\u7d42\u8ca9\u58f2\u4fa1\u683c\u306e\u5dee\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u4fa1\u304b\u3089\u8ca9\u58f2\u4fa1\u683c\u3092\u5f15\u304d\u4e0b\u3052\u3066\u5272\u5f15\u984d\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Calculate-the-discount\"><strong>\u30b9\u30c6\u30c3\u30d7#2: \u5272\u5f15\u3092\u8a08\u7b97\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u984d\u3068\u5b9a\u4fa1\u306e\u6bd4\u7387\u3092\u6c42\u3081\u3001\u305d\u308c\u306b 100 \u3092\u639b\u3051\u3066\u5272\u5f15\u7387\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30b8\u30e3\u30b1\u30c3\u30c8\u306e\u5b9a\u4fa1\u304c $45 \u3067\u8ca9\u58f2\u4fa1\u683c\u304c $30 \u306e\u5834\u5408\u3001\u5b9a\u4fa1\u304b\u3089\u8ca9\u58f2\u4fa1\u683c\u3092\u5dee\u3057\u5f15\u3044\u3066\u5272\u5f15\u984d\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001$45 \u2013 $30 = $15 \u3067\u3059\u3002\u6b21\u306b\u3001\u5272\u5f15\u984d\u3068\u5b9a\u4fa1\u306e\u6bd4\u7387\u3001\u3064\u307e\u308a $15\/$45 \u3092\u8a08\u7b97\u3057\u3066\u3001\u30b7\u30e3\u30c4\u306e\u5272\u5f15\u7387\u3092\u5408\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306b 100 \u3092\u639b\u3051\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u300115\/45 \u00d7 100% \u306f 33,3% \u306b\u7b49\u3057\u3044\u306e\u3067\u3001\u8863\u670d\u306e\u4fa1\u683c\u306f 33,3% \u5b89\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u9069\u5207\u306a\u8a08\u7b97\u3092\u884c\u308f\u305a\u306b\u5272\u5f15\u3092\u884c\u3046\u3068\u3001Shopify \u30b9\u30c8\u30a2\u306e\u4e2d\u6838\u306b\u30c0\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5e0c\u671b\u3059\u308b\u53ce\u76ca\u3092\u751f\u307f\u51fa\u305b\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Role-of-Discount-Pricing-In-eCommerce---Pros-and-Cons-Explained\"><strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u5f79\u5272 - \u9577\u6240\u3068\u77ed\u6240\u3092\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u5f79\u5272\u304c\u3069\u308c\u307b\u3069\u91cd\u8981\u3067\u3042\u3063\u3066\u3082\u3001\u5fc5\u305a\u9577\u6240\u3068\u77ed\u6240\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3044\u304f\u3064\u304b\u306e\u9577\u6240\u3068\u77ed\u6240\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u4ee5\u4e0b\u3067\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pros-discount-pricing-in-e-commerce\"><strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u306e\u5229\u70b9:&nbsp;<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boosts-sales-completion\"><strong>\u8ca9\u58f2\u5b8c\u4e86\u7387\u306e\u5411\u4e0a:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u306f\u3001\u7279\u306b\u30aa\u30d5\u30a1\u30fc\u306e\u671f\u9650\u304c\u8feb\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u4f01\u696d\u304c\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5272\u5f15\u306f\u671f\u9593\u9650\u5b9a\u306e\u8ca9\u58f2\u6226\u8853\u306b\u306e\u307f\u4f7f\u7528\u3055\u308c\u3001\u6bce\u65e5\u5b9f\u884c\u3059\u308b\u5168\u4f53\u7684\u306a\u8ca9\u58f2\u6226\u7565\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reduces-decision-time\"><strong>\u610f\u601d\u6c7a\u5b9a\u6642\u9593\u3092\u77ed\u7e2e:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u306f\u300c\u6d3b\u6027\u5316\u30a8\u30cd\u30eb\u30ae\u30fc\u300d\u3092\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8fc5\u901f\u306a\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u9867\u5ba2\u304c\u904e\u5ea6\u306b\u305f\u3081\u3089\u3046\u3053\u3068\u306a\u304f\u6c7a\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"encourages-repeat-purchases\"><strong>\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3092\u4fc3\u9032:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u6700\u521d\u306e\u5272\u5f15\u306f\u3001\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u898b\u3064\u3051\u3089\u308c\u306a\u304b\u3063\u305f\u304b\u3082\u3057\u308c\u306a\u3044\u65b0\u3057\u3044\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u6700\u521d\u306e\u7d4c\u9a13\u306f\u3001\u5272\u5f15\u304c\u306a\u304f\u306a\u3063\u305f\u5f8c\u3067\u3082\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cons-discount-pricing-in-e-commerce\"><strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u306e\u77ed\u6240:<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lower-willingness-to-pay\"><strong>\u652f\u6255\u3044\u610f\u6b32\u306e\u4f4e\u4e0b:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u305f\u9867\u5ba2\u306f\u3001\u6c38\u7d9a\u7684\u306b\u5024\u4e0b\u3052\u3055\u308c\u305f\u4fa1\u683c\u3092\u671f\u5f85\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u5f8c\u3067\u30d7\u30ec\u30df\u30a2\u30e0\u88fd\u54c1\u3084\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u88fd\u54c1\u3092\u30a2\u30c3\u30d7\u30bb\u30eb\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"higher-customer-breakdown\"><strong>\u4e0a\u4f4d\u306e\u9867\u5ba2\u5185\u8a33:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u91cd\u8996\u306e\u8cfc\u5165\u8005\u306f\u3001\u5272\u5f15\u304c\u306a\u304f\u306a\u308b\u3068\u623b\u3063\u3066\u3053\u306a\u3044\u305f\u3081\u3001\u9867\u5ba2\u5bff\u547d\u304c\u77ed\u304f\u306a\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-devaluation\"><strong>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4f4e\u4e0b:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u3092\u904e\u5ea6\u306b\u4f7f\u7528\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u640d\u306a\u308f\u308c\u3001\u300c\u304a\u8cb7\u3044\u5f97\u30d6\u30e9\u30f3\u30c9\u300d\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u304c\u54c1\u8cea\u3084\u72ec\u81ea\u6027\u304b\u3089\u4fa1\u683c\u3060\u3051\u306b\u79fb\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u9577\u671f\u7684\u306a\u8a55\u5224\u3068\u53ce\u76ca\u6027\u306b\u5f71\u97ff\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Main-Methods-Of-Improving-Customer-Loyalty\"><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u4e3b\u306a\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/ja\/blog\/create-ecommerce-discount-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5272\u5f15\u4fa1\u683c\u6226\u7565<\/a> \u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u518d\u3073\u5f15\u304d\u4ed8\u3051\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u5272\u5f15\u306b\u7279\u5225\u611f\u3092\u6301\u305f\u305b\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u7279\u5225\u306a\u53d6\u5f15\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001 <a href=\"https:\/\/discountray.com\/ja\/blog\/vip-customer-discounts-for-ecommerce-loyalty-in-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">e\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u305f\u3081\u306eVIP\u9867\u5ba2\u5272\u5f15<\/a> \u3082\u6539\u5584\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3055\u3089\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u306f 2 \u3064\u3042\u308a\u307e\u3059\u3002&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u5411\u3051\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u4f5c\u6210\u3059\u308b&nbsp;<\/li>\n\n\n\n<li>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7de8\u6210\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>Statista \u306b\u3088\u308b\u3068\u3001\u4f01\u696d\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u901a\u3058\u3066\u53ce\u76ca\u3092\u6700\u5927 60% \u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3092\u9069\u5207\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306b\u7559\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"E-commerce-Discount-Pricing---Is-It-a-Good-or-Bad-Idea?\"><strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a \u2013 \u305d\u308c\u306f\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u304b\u3001\u305d\u308c\u3068\u3082\u60aa\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u5272\u5f15\u306f\u5fc5\u305a\u3057\u3082\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306b\u5b9f\u884c\u3059\u308c\u3070\u60aa\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u6642\u306b\u306f\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u7518\u3084\u304b\u3059\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/multivariants.com\/blog\/the-ultimate-guide-to-product-categorization\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B\u8ca9\u58f2\u3092\u4f38\u3070\u3059<\/a>.<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u3092\u6025\u901f\u306b\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u6b63\u3057\u3044\u3053\u3068\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u91cd\u5927\u306a\u6b20\u70b9\u3082\u4f34\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307f\u3093\u306a\u304c\u5272\u5f15\u3057\u3066\u3044\u308b\u306e\u306b\u4f55\u304c\u554f\u984c\u306a\u306e\u304b\u3068\u7591\u554f\u306b\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u554f\u984c\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u5168\u4f53\u304c\u898b\u3048\u3066\u3044\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u6700\u521d\u306f\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306f\u554f\u984c\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3088\u308a\u9ad8\u3044\u53ce\u76ca\u3092\u76ee\u6a19\u3068\u3059\u308b\u5834\u5408\u306f\u3001\u8ca9\u58f2\u6570\u306e\u5897\u52a0\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u958b\u59cb\u306a\u3069\u3001\u3088\u308a\u5927\u304d\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5272\u5f15\u306f\u4e00\u6642\u7684\u306b\u306f\u5e78\u798f\u611f\u3092\u4e0e\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u9577\u671f\u7684\u306b\u306f\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u67af\u6e07\u3057\u305f\u30de\u30fc\u30b8\u30f3<\/li>\n\n\n\n<li>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u4f4e\u4e0b<\/li>\n\n\n\n<li>\u53ce\u76ca\u306e\u96e2\u8131\u7387\u306e\u4e0a\u6607<\/li>\n\n\n\n<li>\u7406\u60f3\u7684\u3068\u306f\u8a00\u3048\u306a\u3044\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u540c\u69d8\u306b\u3001\u5272\u5f15\u306f\u5fc5\u305a\u3057\u3082\u60aa\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5272\u5f15\u306f\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3092\u5fc5\u8981\u3068\u3059\u308b\u5546\u54c1\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Customer-Psychology-Of-Discount-Pricing-In-eCommerce\"><strong>\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306e\u9867\u5ba2\u5fc3\u7406<\/strong><\/h2>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5408\u81f4\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u5fc3\u7406\u3092\u6d3b\u7528\u3057\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044 e \u30b3\u30de\u30fc\u30b9\u306e\u4e16\u754c\u306b\u304a\u3051\u308b\u884c\u52d5\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u8cb7\u3044\u7269\u5ba2\u304c\u5272\u5f15\u3092\u3069\u3046\u611f\u3058\u3066\u53cd\u5fdc\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001Shopify \u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3053\u306e\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5272\u5f15\u5fc3\u7406\u5b66\u306e\u6839\u5e95\u306b\u3042\u308b\u306e\u306f\u3001\u7269\u306e\u4fa1\u5024\u3092\u6c7a\u3081\u308b\u3068\u3044\u3046\u6982\u5ff5\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u304a\u91d1\u3092\u7bc0\u7d04\u3057\u305f\u308a\u3001\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u5f97\u305f\u308a\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306a\u304a\u8cb7\u3044\u5f97\u54c1\u306b\u81ea\u7136\u306b\u60f9\u304b\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5272\u5f15\u306f\u3001\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u30d9\u30fc\u30b9\u3067\u3042\u308d\u3046\u3068\u56fa\u5b9a\u984d\u3067\u3042\u308d\u3046\u3068\u3001\u8cfc\u5165\u306e\u7cbe\u795e\u7684\u306a\u300c\u30b3\u30b9\u30c8\u300d\u3092\u6e1b\u3089\u3059\u3053\u3068\u3067\u5fc3\u7406\u7684\u306a\u52d5\u6a5f\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>FOMO (\u53d6\u308a\u6b8b\u3055\u308c\u308b\u6050\u6016) \u306f\u3001\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306b\u304a\u3051\u308b\u3082\u3046 1 \u3064\u306e\u5fc3\u7406\u5b66\u7528\u8a9e\u3067\u3059\u3002\u671f\u9593\u9650\u5b9a\u306e\u5272\u5f15\u3084\u30d5\u30e9\u30c3\u30b7\u30e5 \u30bb\u30fc\u30eb\u306f\u7dca\u6025\u6027\u3092\u751f\u307f\u51fa\u3057\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u8fc5\u901f\u306b\u884c\u52d5\u3059\u308b\u3088\u3046\u4fc3\u3057\u307e\u3059\u3002\u3053\u306e\u7dca\u6025\u6027\u306f\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u3088\u308a\u8fc5\u901f\u306a\u8cfc\u5165\u6c7a\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306f\u3001\u8868\u793a\u65b9\u6cd5\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u5143\u306e\u4fa1\u683c\u304c\u5272\u5f15\u4fa1\u683c\u3068\u4e26\u3093\u3067\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u9867\u5ba2\u306f\u305d\u308c\u304c\u3088\u308a\u304a\u5f97\u306a\u4fa1\u683c\u304b\u3069\u3046\u304b\u3092\u533a\u5225\u3067\u304d\u307e\u3059\u3002\u5b9f\u969b\u306e\u4fa1\u683c\u3092\u77e5\u3089\u306a\u304f\u3066\u3082\u3001\u304a\u5f97\u306a\u8cb7\u3044\u7269\u3092\u3057\u305f\u3068\u3044\u3046\u559c\u3073\u3092\u611f\u3058\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u5fc3\u7406\u7684\u8981\u56e0\u306f\u4ea4\u63db\u3067\u3059\u3002\u5272\u5f15\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3068\u3001\u9867\u5ba2\u306f\u5831\u308f\u308c\u305f\u3068\u611f\u3058\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u8a95\u751f\u65e5\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306a\u3069\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u306f\u3001\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u3067\u3053\u306e\u52b9\u679c\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify \u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u5272\u5f15\u3068\u6226\u7565\u7684\u306a\u30d0\u30f3\u30c9\u30eb\u3084\u6bb5\u968e\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c2 \u3064\u8cb7\u3046\u3068 1 \u3064\u7121\u6599\u300d\u3068\u3044\u3046\u30aa\u30d5\u30a1\u30fc\u306f\u3001\u5b9f\u969b\u306e\u7bc0\u7d04\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306b\u9054\u6210\u611f\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001 <a href=\"https:\/\/multivariants.com\/blog\/importance-of-ecommerce-discount-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5272\u5f15\u4fa1\u683c <\/a>\u5358\u306b\u4f4e\u4fa1\u683c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4fc3\u3059\u5fc3\u7406\u7684\u52d5\u6a5f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5272\u5f15\u3092\u9867\u5ba2\u306e\u611f\u60c5\u3084\u610f\u601d\u6c7a\u5b9a\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u3001\u58f2\u4e0a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Final-Thought\"><strong>\u6700\u7d42\u7684\u306a\u8003\u3048<\/strong><\/h2>\n\n\n\n<p>\u5272\u5f15\u4fa1\u683c\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u306b\u4e0d\u53ef\u6b20\u306a\u6226\u7565\u3067\u3042\u308a\u3001\u4f01\u696d\u306b\u8fc5\u901f\u304b\u3064\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5272\u5f15\u306f\u3001\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3066\u7dad\u6301\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u58f2\u4e0a\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u6226\u7565\u7684\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u652f\u51fa\u306e\u5897\u52a0\u3092\u4fc3\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5728\u5eab\u56de\u8ee2\u7387\u3092\u6539\u5584\u3057\u3001\u7af6\u4e89\u5727\u529b\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\"><strong>\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1764569899320\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u5272\u5f15\u4fa1\u683c\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u5546\u54c1\u306e\u4fa1\u683c\u3092\u56fa\u5b9a\u3067\u304d\u308b\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u306e\u4e00\u7a2e\u3067\u3059\u3002\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u3001Shopify \u30b9\u30c8\u30a2\u3067\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u5728\u5eab\u3092\u4e00\u6383\u3057\u305f\u308a\u3001\u65b0\u3057\u3044\u5546\u54c1\u3092\u4ed5\u5165\u308c\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5168\u4f53\u3068\u3057\u3066\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764569907017\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u5272\u5f15\u306e\u5f79\u5272\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5272\u5f15\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u4fa1\u5024\u3001\u7dca\u6025\u6027\u3001\u624b\u9803\u306a\u4fa1\u683c\u306e\u8a8d\u8b58\u3092\u5f62\u6210\u3059\u308b\u3053\u3068\u306f\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5272\u5f15\u306e\u7d50\u679c\u3001\u88fd\u54c1\u306f\u3088\u308a\u624b\u9803\u306a\u4fa1\u683c\u306b\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u5165\u624b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764569917586\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4fa1\u683c\u306e\u5f79\u5272\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4fa1\u683c\u8a2d\u5b9a\u3068\u306f\u3001\u5e97\u8217\u304c\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u4e00\u6642\u7684\u306b\u4e0b\u3052\u308b\u8ca9\u58f2\u6226\u7565\u3067\u3059\u3002\u77ed\u671f\u9593\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u3053\u3068\u3067\u3001\u5e97\u8217\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u7279\u5b9a\u306e\u5546\u54c1\u306e\u4e0d\u8db3\u611f\u3092\u6f14\u51fa\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764569928665\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u5272\u5f15\u306f\u306a\u305c\u9867\u5ba2\u306b\u3068\u3063\u3066\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5272\u5f15\u306f\u8ab0\u3082\u304c\u5e78\u305b\u306b\u306a\u308a\u307e\u3059\u3002\u79d1\u5b66\u306b\u3088\u308c\u3070\u3001\u5272\u5f15\u306f\u5e78\u305b\u30db\u30eb\u30e2\u30f3\u3092\u5206\u6ccc\u3055\u305b\u3066\u6c17\u5206\u3092\u826f\u304f\u3059\u308b\u305d\u3046\u3067\u3059\u3002\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u304c\u5272\u5f15\u30aa\u30d5\u30a1\u30fc\u3092\u53d7\u3051\u308b\u3068\u3001\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u3066\u5e78\u305b\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u5e97\u8217\u304c\u9867\u5ba2\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u690d\u3048\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3067\u304d\u308b\u307b\u3069\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764569951958\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u5272\u5f15\u306e\u5f71\u97ff\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u4f1a\u793e\u306e\u5229\u76ca\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3068\u30de\u30a4\u30ca\u30b9\u306e\u5f71\u97ff\u306e\u4e21\u65b9\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u306f\u3001\u5272\u5f15\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u8ca9\u58f2\u91cf\u3092\u5897\u3084\u3057\u3066\u53ce\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ed6\u65b9\u3067\u306f\u3001\u5272\u5f15\u306b\u3088\u3063\u3066\u5229\u76ca\u7387\u304c\u4e0b\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u8a08\u753b\u5916\u306e\u5272\u5f15\u306f\u30011 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class=\"wp-block-heading\" 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