{"id":1405,"date":"2024-12-23T05:29:24","date_gmt":"2024-12-23T05:29:24","guid":{"rendered":"https:\/\/discountray.com\/?p=1405"},"modified":"2025-07-17T09:28:37","modified_gmt":"2025-07-17T09:28:37","slug":"creating-effective-seasonal-discounts","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/creating-effective-seasonal-discounts\/","title":{"rendered":"\u4f11\u65e5\u304b\u3089\u7279\u5225\u30a4\u30d9\u30f3\u30c8\u307e\u3067: \u52b9\u679c\u7684\u306a\u5b63\u7bc0\u5272\u5f15\u3092\u8003\u6848\u3059\u308b\u305f\u3081\u306e 10 \u306e\u7c21\u5358\u306a\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p>\u3042\u3089\u3086\u308b\u795d\u796d\u30b7\u30fc\u30ba\u30f3\u306f\u3001\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u3082\u306e\u3067\u3059\u3002 <a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2024\/12\/09\/holiday-shopping-statistics-for-2024-the-season-started-with-a-bang\/\" target=\"_blank\" rel=\"noreferrer noopener\">11\u67081\u65e5\u304b\u308912\u67082\u65e5\u307e\u3067\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u7dcf\u984d\u306f1\u51464\u5343\u51041,315\u5104<\/a>Adobe Analytics \u306b\u3088\u308b\u3068\u3001\u591a\u304f\u306e Shopify \u8ca9\u58f2\u696d\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u3001\u5b63\u7bc0\u9650\u5b9a\u306e\u7279\u5225\u5272\u5f15\u3092\u591a\u6570\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30bb\u30fc\u30eb\u306f\u5e38\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n\n\n\n<p>\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3067\u304d\u307e\u305b\u3093\u3002\u30bb\u30fc\u30eb\u306f\u6210\u529f\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u3001\u3069\u3046\u3057\u307e\u3059\u304b? \u5272\u5f15\u306f\u884c\u3044\u307e\u305b\u3093\u304b? \u305f\u3060\u3057\u3001\u305d\u3046\u3059\u308b\u3068\u3001\u304a\u5ba2\u69d8\u306e\u30b9\u30c8\u30a2\u3078\u306e\u95a2\u5fc3\u306f\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u6b63\u3057\u3044\u5bfe\u5fdc\u306f\u3001\u5272\u5f15\u3092\u6226\u7565\u7684\u306b\u8a08\u753b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u6226\u7565\u5316\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b? \u30d2\u30f3\u30c8\u3068\u30b3\u30c4\u3092\u3059\u3079\u3066\u77e5\u308b\u306b\u306f\u3001\u8aad\u307f\u7d9a\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify\u30b9\u30c8\u30a2\u3067\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u5b63\u7bc0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f11\u65e5\u3068\u304a\u795d\u3044<\/h3>\n\n\n\n<p>\u5b63\u7bc0\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u3069\u306e\u4f11\u65e5\u3067\u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u51ac\u7269\u306e\u670d\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u590f\u306e\u30bb\u30fc\u30eb\u306f\u3067\u304d\u306a\u3044\u3067\u3059\u3088\u306d\uff1f\u30a4\u30d9\u30f3\u30c8\u306f\u614e\u91cd\u306b\u9078\u3073\u307e\u3057\u3087\u3046\u3002 <strong>\u30af\u30ea\u30b9\u30de\u30b9\u3068\u65b0\u5e74<\/strong>\u4eba\u3005\u306f\u305f\u304f\u3055\u3093\u306e\u30ae\u30d5\u30c8\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u51ac\u7269\u306e\u8863\u985e\u3001\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u3001\u30db\u30ea\u30c7\u30fc\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30a2\u30a4\u30c6\u30e0\u3092\u5272\u5f15\u4fa1\u683c\u3067\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u3046\u3084\u3063\u3066\u5fd8\u308c\u3089\u308c\u308b\u306e\u304b <strong>\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc<\/strong>? \u82b1\u3001\u30b8\u30e5\u30a8\u30ea\u30fc\u3001\u30ed\u30de\u30f3\u30c1\u30c3\u30af\u306a\u30d7\u30ec\u30bc\u30f3\u30c8\u306e\u30bb\u30fc\u30eb\u3092\u958b\u50ac\u3057\u307e\u3057\u3087\u3046\u3002\u89aa\u304c\u6c17\u306b\u5165\u308b\u3068\u601d\u308f\u308c\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u5272\u5f15\u4fa1\u683c\u3067\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002 <strong>\u6bcd\u306e\u65e5\u3068\u7236\u306e\u65e5<\/strong>. <strong>\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u3068\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc<\/strong> \u7d20\u6674\u3089\u3057\u3044\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3067\u3059\u3002\u30b3\u30b9\u30c1\u30e5\u30fc\u30e0\u3068\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc\u306f <strong>\u30cf\u30ed\u30a6\u30a3\u30f3<\/strong>\u3067\u306f\u3001\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u304b\u304a\u5206\u304b\u308a\u3067\u3059\u3088\u306d\uff1f\u30d3\u30b8\u30cd\u30b9\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002 <strong>\u5468\u5e74<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b63\u7bc0\u306e\u30bb\u30fc\u30eb<\/h3>\n\n\n\n<p>\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u3001\u6c34\u6cf3\u7528\u54c1\u3001\u590f\u670d\u306e\u9700\u8981\u306f\u3001 <strong>\u590f<\/strong>\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002 <strong>\u30a6\u30a3\u30f3\u30bf\u30fc\u30bb\u30fc\u30eb<\/strong>\u306f\u3001\u51ac\u7269\u306e\u30a2\u30d1\u30ec\u30eb\u3001\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u30db\u30ea\u30c7\u30fc\u30c7\u30b3\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5272\u5f15\u4fa1\u683c\u3067\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u5b50\u69d8\u3068\u305d\u306e\u4fdd\u8b77\u8005\u306e\u65b9\u306b\u306f\u3001 <strong>\u5b66\u6821\u306e\u59cb\u307e\u308a<\/strong> \u4e00\u5e74\u306f\u91cd\u8981\u306a\u6642\u671f\u3067\u3059\u3002\u8863\u6599\u54c1\u3001\u96fb\u5316\u88fd\u54c1\u3001\u5b66\u7528\u54c1\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u7d20\u6674\u3089\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u4f9b\u3067\u304d\u308b\u5272\u5f15\u306e\u7a2e\u985e<\/h2>\n\n\n\n<p>\u63d0\u4f9b\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Percentage-Discounts\" data-type=\"internal\" data-id=\"#Percentage-Discounts\">\u5272\u5f15\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Fixed-Amount-Discount\" data-type=\"internal\" data-id=\"#Fixed-Amount-Discount\">\u5b9a\u984d\u5272\u5f15<\/a><\/li>\n\n\n\n<li><a href=\"#Free-Shipping\" data-type=\"internal\" data-id=\"#Free-Shipping\">\u9001\u6599\u7121\u6599<\/a><\/li>\n\n\n\n<li><a href=\"#BOGO-(Buy-One-Get-One)-Offers\" data-type=\"internal\" data-id=\"#BOGO-(Buy-One-Get-One)-Offers\">\u30dc\u30b4<\/a><\/li>\n\n\n\n<li><a href=\"#Bundling-Discounts\" data-type=\"internal\" data-id=\"#Bundling-Discounts\">\u30d0\u30f3\u30c9\u30eb\u5272\u5f15<\/a><\/li>\n\n\n\n<li><a href=\"#Flash-Sale\" data-type=\"internal\" data-id=\"#Flash-Sale\">\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb<\/a><\/li>\n\n\n\n<li><a href=\"#Holiday-Themed-Contest\" data-type=\"internal\" data-id=\"#Holiday-Themed-Contest\">\u30db\u30ea\u30c7\u30fc\u30c6\u30fc\u30de\u30b3\u30f3\u30c6\u30b9\u30c8<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Percentage-Discounts\">\u30bf\u30a4\u30d7#1 \u5272\u5f15\u7387<\/h3>\n\n\n\n<p>\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5272\u5f15\u306f\u3001\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6a19\u6e96\u30b3\u30b9\u30c8\u3092\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u5f15\u304d\u4e0b\u3052\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u590f\u7269\u30a2\u30d1\u30ec\u30eb\u3092\u3059\u3079\u3066 20% \u5f15\u304d\u306b\u3059\u308b\u590f\u306e\u30af\u30ea\u30a2\u30e9\u30f3\u30b9 \u30bb\u30fc\u30eb\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Fixed-Amount-Discount\">\u30bf\u30a4\u30d7#2 \u5b9a\u984d\u5272\u5f15<\/h3>\n\n\n\n<p>\u56fa\u5b9a\u984d\u5272\u5f15\u306f\u3001\u5546\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u6a19\u6e96\u4fa1\u683c\u304b\u3089\u4e00\u5b9a\u306e\u5272\u5408\u3092\u5272\u5f15\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30af\u30ea\u30b9\u30de\u30b9 \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u671f\u9593\u4e2d\u306f\u3001$50 \u3092\u8d85\u3048\u308b\u3059\u3079\u3066\u306e\u6ce8\u6587\u306b\u5bfe\u3057\u3066 $10 \u306e\u5272\u5f15\u3092\u9069\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Free-Shipping\">\u30bf\u30a4\u30d7#3 \u9001\u6599\u7121\u6599<\/h3>\n\n\n\n<p>\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u7279\u306b\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u3088\u3046\u306a\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u3001\u307e\u305f\u306f\u4e00\u5b9a\u306e\u91d1\u984d\u3092\u8d85\u3048\u308b\u3059\u3079\u3066\u306e\u6ce8\u6587\u306b\u5bfe\u3057\u3066\u3001\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"BOGO-(Buy-One-Get-One)-Offers\">\u30bf\u30a4\u30d7#4 BOGO\uff081\u3064\u8cb7\u3046\u30681\u3064\u7121\u6599\uff09\u30aa\u30d5\u30a1\u30fc<\/h3>\n\n\n\n<p>BOGO \u30aa\u30d5\u30a1\u30fc\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u7121\u6599\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u304c\u9774\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u9774\u4e0b\u3092 1 \u8db3\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Bundling-Discounts\">\u30bf\u30a4\u30d7#5 \u30d0\u30f3\u30c9\u30eb\u5272\u5f15<\/h3>\n\n\n\n<p>\u30d0\u30f3\u30c9\u30eb\u5272\u5f15\u306f\u3001\u4e00\u5ea6\u306b\u8907\u6570\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u590f\u7528\u306e\u30a2\u30d1\u30ec\u30eb\u5546\u54c1\u3092\u307e\u3068\u3081\u3066\u8cfc\u5165\u3057\u305f\u5834\u5408\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Flash-Sale\">\u30bf\u30a4\u30d7#6 \u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb<\/h3>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/ja\/blog\/shopify-flash-sale-and-limited-time-discount\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-flash-sale-and-limited-time-discount\/\" rel=\"noreferrer noopener\">Shopify \u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb<\/a> \u307e\u305f\u306f\u671f\u9593\u9650\u5b9a\u306e\u5272\u5f15\u306f\u7dca\u6025\u6027\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u30d5\u30e9\u30c3\u30b7\u30e5 \u30bb\u30fc\u30eb\u3068\u306f\u3001\u975e\u5e38\u306b\u77ed\u3044\u671f\u9593\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30af\u30ea\u30b9\u30de\u30b9\u306b 24 \u6642\u9593\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u50ac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Holiday-Themed-Contest\">Type#7 \u30db\u30ea\u30c7\u30fc\u30c6\u30fc\u30de\u30b3\u30f3\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p>\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u305f\u3081\u306b\u3001\u304a\u795d\u3044\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u958b\u50ac\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u8005\u306b\u3001\u304a\u795d\u3044\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u3084\u30db\u30ea\u30c7\u30fc \u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u7372\u5f97\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u4e0e\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u65c5\u884c\u4ee3\u7406\u5e97\u306e\u8cac\u4efb\u8005\u3060\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u30af\u30ea\u30b9\u30de\u30b9 \u30b3\u30f3\u30c6\u30b9\u30c8\u306e\u8cde\u54c1\u3068\u3057\u3066\u3001\u51ac\u306e\u30ef\u30f3\u30c0\u30fc\u30e9\u30f3\u30c9\u3078\u306e\u65c5\u884c\u3092\u7528\u610f\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001\u4f11\u6687\u65c5\u884c\u8a18\u3092\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u3078\u306e\u53c2\u52a0\u3092\u4fc3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u52b9\u679c\u7684\u306a\u5b63\u7bc0\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Segment-Your-Customer-Base\" data-type=\"internal\" data-id=\"#Segment-Your-Customer-Base\">\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Create-Seasonal-Collection\" data-type=\"internal\" data-id=\"#Create-Seasonal-Collection\">\u5b63\u7bc0\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Set-Budget-and-Pricing-Rules\" data-type=\"internal\" data-id=\"#Set-Budget-and-Pricing-Rules\">\u4e88\u7b97\u3068\u4fa1\u683c\u8a2d\u5b9a\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Make-a-Deal-They-Can\u2019t-Refuse\" data-type=\"internal\" data-id=\"#Make-a-Deal-They-Can\u2019t-Refuse\">\u65ad\u308c\u306a\u3044\u53d6\u5f15\u3092\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Create-a-Timeline\" data-type=\"internal\" data-id=\"#Create-a-Timeline\">\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Maintain-Inventory\" data-type=\"internal\" data-id=\"#Maintain-Inventory\">\u5728\u5eab\u7ba1\u7406<\/a><\/li>\n\n\n\n<li><a href=\"#Spread-The-Word\" data-type=\"internal\" data-id=\"#Spread-The-Word\">\u5e83\u3081\u3088\u3046<\/a><\/li>\n\n\n\n<li><a href=\"#Ready-For-The-Rush\" data-type=\"internal\" data-id=\"#Ready-For-The-Rush\">\u30e9\u30c3\u30b7\u30e5\u306e\u6e96\u5099\u306f\u4e07\u7aef<\/a><\/li>\n\n\n\n<li><a href=\"#Decorate-The-Store\" data-type=\"internal\" data-id=\"#Decorate-The-Store\">\u5e97\u8217\u3092\u98fe\u308b<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"#Use-Technology\" data-type=\"internal\" data-id=\"#Use-Technology\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Segment-Your-Customer-Base\">\u30b9\u30c6\u30c3\u30d7#1 \u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/h3>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u95a2\u9023\u6027\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001VIP\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u7279\u5225\u306a\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3084\u904e\u53bb\u306e\u8cfc\u5165\u306b\u57fa\u3065\u3044\u305f\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=creating-effective-seasonal-discounts\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=creating-effective-seasonal-discounts\" target=\"_blank\" rel=\"noreferrer noopener\">\u5272\u5f15\u30a2\u30d7\u30ea<\/a> \u304b\u3089 <a href=\"https:\/\/shopify.pxf.io\/215eYa\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shopify.pxf.io\/215eYa\" rel=\"noreferrer noopener\">\u30b7\u30e7\u30c3\u30d4\u30d5\u30a1\u30a4<\/a> \u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/create-seasonal-discounts-with-a-app.jpg\" alt=\"\u30a2\u30d7\u30ea\u3067\u5b63\u7bc0\u5272\u5f15\u3092\u4f5c\u6210\u3059\u308b\" class=\"wp-image-1408\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/create-seasonal-discounts-with-a-app.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/create-seasonal-discounts-with-a-app-300x225.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/create-seasonal-discounts-with-a-app-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Create-Seasonal-Collection\">\u30b9\u30c6\u30c3\u30d7# 2 \u5b63\u7bc0\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n\n\n\n<p>\u95a2\u9023\u3059\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u30b9\u30c8\u30a2\u306e\u5b63\u7bc0\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u5b63\u7bc0\u306b\u9069\u3057\u305f\u88fd\u54c1\u3092\u3088\u308a\u7c21\u5358\u306b\u691c\u7d22\u3057\u3066\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u88fd\u54c1\u306e\u8aac\u660e\u3067\u306f\u3001\u5404\u88fd\u54c1\u304c\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u5f37\u8abf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Set-Budget-and-Pricing-Rules\">\u30b9\u30c6\u30c3\u30d7#3 \u4e88\u7b97\u3068\u4fa1\u683c\u8a2d\u5b9a\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5229\u76ca\u3092\u4e0a\u3052\u7d9a\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u3002\u91d1\u92ad\u7684\u640d\u5931\u3092\u88ab\u308b\u3053\u3068\u306a\u304f\u63d0\u4f9b\u3067\u304d\u308b\u6700\u5927\u306e\u5272\u5f15\u984d\u3092\u6c7a\u5b9a\u3059\u308b\u3002\u5229\u76ca\u7387\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u5236\u9650\uff08\u6700\u4f4e\u6ce8\u6587\u984d\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3002Shopify\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u5272\u5f15\u8a2d\u5b9a\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001\u81ea\u52d5\u7684\u306b\u5236\u9650\u3092\u9069\u7528\u3059\u308b\u3002 <a href=\"https:\/\/apps.shopify.com\/multivariants?ref=efolillc&amp;utm_source=multivariants&amp;utm_medium=blog&amp;utm_campaign=creating-effective-seasonal-discounts\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/multivariants?ref=efolillc&amp;utm_source=multivariants&amp;utm_medium=blog&amp;utm_campaign=creating-effective-seasonal-discounts\" rel=\"noreferrer noopener\">\u6570\u91cf\u5236\u9650\u30a2\u30d7\u30ea<\/a> Shopify \u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u304b\u3089\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Make-a-Deal-They-Can\u2019t-Refuse\">\u30b9\u30c6\u30c3\u30d7#4 \u65ad\u308c\u306a\u3044\u53d6\u5f15\u3092\u3059\u308b<\/h3>\n\n\n\n<p>\u5272\u5f15\u984d\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u58f2\u4e0a\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u9b45\u529b\u7684\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u53ce\u76ca\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u91d1\u984d\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u5229\u76ca\u7387\u3068\u88fd\u54c1\u306e\u30b3\u30b9\u30c8\u306e\u4e21\u65b9\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3082\u3046 1 \u3064\u306e\u91cd\u8981\u306a\u8981\u7d20\u306f\u3001\u5272\u5f15\u306e\u8a8d\u8b58\u4fa1\u5024\u3067\u3059\u3002\u5b9f\u969b\u306e\u7bc0\u7d04\u984d\u306f\u540c\u3058\u3067\u3042\u3063\u3066\u3082\u300110% \u5272\u5f15\u306f 20% \u5272\u5f15\u307b\u3069\u9b45\u529b\u7684\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7af6\u4e89\u30ec\u30d9\u30eb\u3068\u3001\u696d\u754c\u5185\u306e\u4ed6\u306e\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u5272\u5f15\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u8981\u671b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/multivariants.com\/blog\/demand-based-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9700\u8981\u306b\u57fa\u3065\u304f\u4fa1\u683c\u8a2d\u5b9a<\/a>.<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u5272\u5f15\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u30c6\u30b9\u30c8\u3057\u3001\u6539\u826f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7d71\u8a08\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u6210\u529f\u3057\u305f\u53d6\u5f15\u3092\u7279\u5b9a\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Create-a-Timeline\">\u30b9\u30c6\u30c3\u30d7#5 \u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n\n\n\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7d99\u7d9a\u671f\u9593\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6570\u65e5\u9593\u3057\u304b\u6709\u52b9\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u77ed\u3044\u6642\u9593\u5236\u9650\u3092\u6307\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u7dca\u8feb\u611f\u304c\u5897\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6570\u9031\u9593\u307e\u305f\u306f\u6570\u304b\u6708\u7d9a\u304f\u5834\u5408\u306f\u3001\u5c11\u3057\u9577\u3044\u6642\u9593\u5236\u9650\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001\u6025\u304b\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u8cfc\u5165\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u6642\u9593\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u6700\u3082\u95a2\u5fc3\u3092\u6301\u3061\u3001\u6d3b\u52d5\u7684\u306b\u306a\u308b\u6642\u671f\u306b\u5408\u308f\u305b\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u8a08\u753b\u3059\u308b\u306e\u306f\u8ce2\u660e\u306a\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30db\u30ea\u30c7\u30fc \u30b7\u30fc\u30ba\u30f3\u306e\u6570\u9031\u9593\u524d\u306b\u30db\u30ea\u30c7\u30fc \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Maintain-Inventory\">\u30b9\u30c6\u30c3\u30d7#6 \u5728\u5eab\u7ba1\u7406<\/h3>\n\n\n\n<p>\u5b63\u7bc0\u4fa1\u683c\u3092\u4f7f\u7528\u3059\u308b\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u5728\u5eab\u7ba1\u7406\u304c\u5fc5\u8981\u3067\u3059\u3002\u30d4\u30fc\u30af\u6642\u306e\u9700\u8981\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3001\u5728\u5eab\u3092\u6ce8\u610f\u6df1\u304f\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001\u9591\u6563\u671f\u306b\u904e\u5270\u5728\u5eab\u306b\u306a\u308b\u306e\u3092\u9632\u3050\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u58f2\u4e0a\u306e\u640d\u5931\u3084\u3001\u3042\u307e\u308a\u58f2\u308c\u306a\u3044\u5546\u54c1\u306e\u5024\u4e0b\u3052\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Spread-The-Word\">\u30b9\u30c6\u30c3\u30d7#7 \u5e83\u3081\u3088\u3046<\/h3>\n\n\n\n<p>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e97\u8217\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u307e\u3059\u3002\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001SMS \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001Web \u30b5\u30a4\u30c8\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30bb\u30fc\u30eb\u306b\u3064\u3044\u3066\u30e1\u30fc\u30eb \u30ea\u30b9\u30c8\u306b\u901a\u77e5\u3067\u304d\u307e\u3059\u3002\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306f\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306f\u3001\u4eba\u3005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6295\u7a3f\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u3067\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u307e\u305f\u306f\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8 \u30da\u30fc\u30b8\u3067\u76f4\u63a5\u30bb\u30fc\u30eb\u3092\u5ba3\u4f1d\u3057\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u30d5\u30a1\u30f3\u5c64\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9b45\u529b\u7684\u306a\u8a00\u8449\u3084\u753b\u50cf\u3092\u4f7f\u3063\u3066\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002\u5b63\u7bc0\u306b\u3075\u3055\u308f\u3057\u3044\u304a\u795d\u3044\u306e\u30c6\u30fc\u30de\u306f\u898b\u6804\u3048\u304c\u3057\u307e\u3059\u3002\u300c\u5728\u5eab\u308f\u305a\u304b\u300d\u3084\u300c\u304a\u6025\u304e\u304f\u3060\u3055\u3044\u3001\u307e\u3082\u306a\u304f\u7d42\u4e86\u300d\u306a\u3069\u306e\u8868\u73fe\u3092\u4f7f\u3063\u3066\u7dca\u6025\u6027\u3092\u5f37\u8abf\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Ready-For-The-Rush\">\u30b9\u30c6\u30c3\u30d7#8 \u30e9\u30c3\u30b7\u30e5\u306e\u6e96\u5099<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30dd\u30fc\u30c8 \u30c1\u30fc\u30e0\u3068\u30bb\u30fc\u30eb\u30b9 \u30c1\u30fc\u30e0\u3092\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u9867\u5ba2\u3068\u9069\u5207\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001Web \u30b5\u30a4\u30c8\u304c\u8ffd\u52a0\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u306b\u8010\u3048\u3089\u308c\u308b\u3053\u3068\u3082\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Decorate-The-Store\">\u30b9\u30c6\u30c3\u30d7#9 \u5e97\u8217\u3092\u98fe\u308b<\/h3>\n\n\n\n<p>Shopify \u30b9\u30c8\u30a2\u306f\u30a4\u30d9\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u98fe\u308a\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d0\u30ca\u30fc\u3001\u88fd\u54c1\u753b\u50cf\u3001\u914d\u8272\u3092\u66f4\u65b0\u3057\u3066\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30d4\u30c3\u30af\u3092\u53cd\u6620\u3057\u307e\u3059\u3002\u30b9\u30c8\u30a2\u304c\u3082\u305f\u3089\u3059\u697d\u3057\u3044\u96f0\u56f2\u6c17\u3092\u9867\u5ba2\u306b\u697d\u3057\u3093\u3067\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Use-Technology\">\u30b9\u30c6\u30c3\u30d7#10 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>Shopify\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u306f\u3001 <a href=\"https:\/\/discountray.com\/ja\/blog\/best-shopify-automatic-discount-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u52d5\u5272\u5f15\u30a2\u30d7\u30ea<\/a>\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u4f5c\u696d\u304c\u5927\u5e45\u306b\u7c21\u7d20\u5316\u3055\u308c\u307e\u3059\u3002\u7279\u5225\u306a\u884c\u4e8b\u3084\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u306e\u5272\u5f15\u3092\u3001\u9078\u629e\u3057\u305f\u6642\u9593\u306b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3057\u3066\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u30b9\u30c8\u30a2\u3067\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u306e\u7a2e\u985e\u306b\u5fdc\u3058\u3066\u3001\u5272\u5f15\u3092\u4fa1\u683c\u307e\u305f\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30d9\u30fc\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b63\u7bc0\u5272\u5f15\u3067\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8ab2\u984c<\/h2>\n\n\n\n<p>\u5b63\u7bc0\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u969b\u306e\u4e00\u822c\u7684\u306a\u8ab2\u984c\u3068\u3001\u305d\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Increased-Competition\" data-type=\"internal\" data-id=\"#Increased-Competition\">\u7af6\u4e89\u306e\u6fc0\u5316<\/a><\/li>\n\n\n\n<li><a href=\"#Stock-Management-Issue\" data-type=\"internal\" data-id=\"#Stock-Management-Issue\">\u5728\u5eab\u7ba1\u7406\u306e\u554f\u984c<\/a><\/li>\n\n\n\n<li><a href=\"#Profit-Margin-Erosion\" data-type=\"internal\" data-id=\"#Profit-Margin-Erosion\">\u5229\u76ca\u7387\u306e\u4f4e\u4e0b<\/a><\/li>\n\n\n\n<li><a href=\"#Discount-Abuse\" data-type=\"internal\" data-id=\"#Discount-Abuse\">\u5272\u5f15\u306e\u4e71\u7528<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Increased-Competition\">\u8ab2\u984c#1 \u7af6\u4e89\u306e\u6fc0\u5316<\/h3>\n\n\n\n<p>\u591a\u304f\u306e\u5e97\u8217\u3067\u306f\u3001\u7279\u306b\u7279\u5b9a\u306e\u5b63\u7bc0\u306b\u30bb\u30fc\u30eb\u3092\u958b\u50ac\u3057\u307e\u3059\u3002\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308a\u3001\u6ce8\u76ee\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\uff1a <\/strong>\u9867\u5ba2\u306b\u4ed6\u306e\u5e97\u3067\u306f\u306a\u304f\u3042\u306a\u305f\u306e\u5e97\u3092\u9078\u3093\u3067\u3082\u3089\u3044\u305f\u3044\u306a\u3089\u3001\u8ca9\u58f2\u3092\u76ee\u7acb\u305f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u72ec\u81ea\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u958b\u767a\u3059\u308b\u304b\u3001\u4ed6\u306e\u5e97\u306b\u306f\u306a\u3044\u30e6\u30cb\u30fc\u30af\u306a\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5e97\u72ec\u81ea\u306e\u30bb\u30fc\u30eb\u30b9 \u30dd\u30a4\u30f3\u30c8\u3092\u691c\u8a0e\u3057\u3001\u8ca9\u58f2\u3067\u5f37\u8abf\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Stock-Management-Issue\">\u8ab2\u984c#2 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\u5272\u5f15\u306e\u4e71\u7528<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u4e2d\u306b\u306f\u3001\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u8907\u6570\u56de\u4f7f\u7528\u3057\u305f\u308a\u3001\u30aa\u30d5\u30a1\u30fc\u3092\u4e0d\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u306a\u3069\u3001\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u60aa\u7528\u3059\u308b\u4eba\u304c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\uff1a<\/strong> \u660e\u78ba\u306a\u5272\u5f15\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3059 (\u4f8b: \u9867\u5ba2\u3054\u3068\u306b 1 \u56de\u306e\u4f7f\u7528\u3001\u30ab\u30fc\u30c8\u56fa\u6709\u306e\u5236\u9650)\u3002Shopify \u306e Fraud Filter 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class=\"wp-block-heading\">\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5229\u7528\u3092\u691c\u8a0e\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<p>\u5b63\u7bc0\u5272\u5f15\u306f\u9593\u9055\u3044\u306a\u304f\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u7d20\u6674\u3089\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u3042\u306a\u305f\u306e Shopify \u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066\u826f\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u304b? \u305d\u308c\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u30b7\u30ca\u30ea\u30aa\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u5834\u5408\u306b\u306f\u5b63\u7bc0\u9650\u5b9a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul 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class=\"rank-math-answer\">\n\n<p>\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6642\u9593\u7684\u5236\u7d04\u304c\u3042\u308a\u3001\u4f11\u65e5\u3084\u305d\u306e\u4ed6\u306e\u91cd\u8981\u306a\u884c\u4e8b\u306b\u5408\u308f\u305b\u3066\u884c\u308f\u308c\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u3053\u3046\u3057\u305f\u6642\u671f\u306b\u5897\u52a0\u3059\u308b\u6d88\u8cbb\u8005\u652f\u51fa\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u3001\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6642\u671f\u3067\u3059\u3002Adobe Analytics\u306b\u3088\u308b\u3068\u300111\u67081\u65e5\u304b\u308912\u67082\u65e5\u307e\u3067\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u9ad8\u306f1\u51464\u5343\u51041,315\u5104\u30c9\u30eb\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306eShopify\u52a0\u76df\u5e97\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u3001\u5b63\u7bc0\u9650\u5b9a\u306e\u5272\u5f15\u3092\u6570\u591a\u304f\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30bb\u30fc\u30eb\u306f\u5fc5\u305a\u5229\u76ca\u3092\u751f\u3080\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u306e\u30bb\u30fc\u30eb\u304c\u6210\u529f\u3057\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002[\u2026]<\/p>","protected":false},"author":10,"featured_media":1406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[65,25,64,47],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-attract-new-customer","tag-increasing-revenue","tag-seasonal-discount","tag-shopify-discount-strategy"],"_links":{"self":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts\/1405"}],"collection":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/comments?post=1405"}],"version-history":[{"count":17,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts\/1405\/revisions"}],"predecessor-version":[{"id":2723,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts\/1405\/revisions\/2723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/media\/1406"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/media?parent=1405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/categories?post=1405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/tags?post=1405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}