{"id":1564,"date":"2025-02-06T03:43:12","date_gmt":"2025-02-06T03:43:12","guid":{"rendered":"https:\/\/discountray.com\/?p=1564"},"modified":"2025-12-01T09:44:59","modified_gmt":"2025-12-01T09:44:59","slug":"customer-segmentation-and-discounts","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/customer-segmentation-and-discounts\/","title":{"rendered":"Shopify \u306b\u304a\u3051\u308b 5 \u7a2e\u985e\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15: \u6226\u7565\u3092\u8aac\u660e\u3057\u307e\u3059\u3002"},"content":{"rendered":"<p>\u305d\u308c\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u306f\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046 <a href=\"http:\/\/shopify.pxf.io\/eKE2JX\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b7\u30e7\u30c3\u30d4\u30d5\u30a1\u30a4 <\/a>\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u65b0\u898f\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u78ba\u5b9f\u306b\u5c4a\u304f\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u3001Shopify \u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u597d\u307f\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u305d\u306e\u4ed6\u306e\u4e3b\u8981\u306a\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/ecommerce-personalization\" target=\"_blank\" rel=\"noopener\">\u30d6\u30eb\u30fc\u30e0\u30ea\u30fc\u30c1<\/a>e\u30b3\u30de\u30fc\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3092\u77e5\u308a\u3001\u5c0e\u304d\u3001\u5370\u8c61\u3065\u3051\u308b\u624b\u6cd5\u3067\u3042\u308a\u3001\u95a2\u9023\u6027\u3068\u72b6\u6cc1\u306b\u5373\u3057\u305f\u3001\u9b54\u6cd5\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Shopify \u306b\u304a\u3051\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3068\u3001\u305d\u308c\u304c\u58f2\u4e0a\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3001\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u96fb\u5b50\u5546\u53d6\u5f15\u30b9\u30c8\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001SaaS \u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u5f37\u529b\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u306b\u3088\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<section aria-label=\"\u307e\u3068\u3081\" role=\"note\" id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u307e\u3068\u3081<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5171\u901a\u306e\u7279\u6027\u3054\u3068\u306b\u8cfc\u5165\u8005\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u3088\u308a\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li>\n    <li>Shopify \u306f\u3001\u884c\u52d5\u3001\u5834\u6240\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n    <li>5 \u3064\u306e\u4e3b\u8981\u306a\u30bf\u30a4\u30d7\u306b\u306f\u3001\u4f01\u696d\u7279\u6027\u3001\u5730\u7406\u7279\u6027\u3001\u5fc3\u7406\u7279\u6027\u3001\u884c\u52d5\u3001\u304a\u3088\u3073\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li>\n    <li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n    <li>\u4fdd\u6301\u7387\u3001AOV\u3001CLV\u3001\u511f\u9084\u7387\u3092\u8ffd\u8de1\u3059\u308b\u3068\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#What-is-Customer-Segmentation-in-Shopify?\">Shopify \u306b\u304a\u3051\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#Why-is-Customer-Segmentation-Important-for-Discounts-and-Promotion-Strategies?\">\u5272\u5f15\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u3068\u3063\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#How-Do-You-Segment-Your-Customer-Base-Effectively-on-Shopify?\">Shopify \u3067\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/a><ul><li><a href=\"#Gather-and-analyze-data\">Way#01: \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790:\u00a0<\/a><\/li><li><a href=\"#Define-your-segmentation-criteria.\">Way#02: \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u57fa\u6e96\u3092\u5b9a\u7fa9\u3059\u308b:\u00a0<\/a><\/li><li><a href=\"#Use-Shopify\u2019s-Customer-Groups\">Way#03: Shopify\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3059\u308b:\u00a0<\/a><\/li><li><a href=\"#Create-Personalized-Campaigns\">Way#04: \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b:\u00a0<\/a><\/li><li><a href=\"#Test-and-Optimize\">Way#05: \u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316:\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#Types-of-Customer-Segmentation-and-Discounts-in-Shopify\">Shopify\u306b\u304a\u3051\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u306e5\u3064\u306e\u7a2e\u985e<\/a><ul><li><a href=\"#Firmographic-Segmentation\">\u30bf\u30a4\u30d7#01: \u4f01\u696d\u7d71\u8a08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#Geographic-Segmentation\">\u30bf\u30a4\u30d7#02: \u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#Psychographic-Segmentation\">\u30bf\u30a4\u30d7#03: \u5fc3\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#Behavioural-Segmentation\">\u30bf\u30a4\u30d7#04: \u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li><a href=\"#Need-based-Segmentation\">\u30bf\u30a4\u30d7#05: \u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li><\/ul><\/li><li><a href=\"#How-Can-Customer-Segmentation-Help-You-Improve-the-Customer-Experience?\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3061\u307e\u3059\u304b?<\/a><\/li><li><a href=\"#How-Do-You-Measure-the-Success-of-Your-Customer-Segmentation-and-Discounts-Strategy?\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u6226\u7565\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u304b?<\/a><ul><li><a href=\"#Customer-Retention-Rate\">\u6226\u7565#01: \u9867\u5ba2\u7dad\u6301\u7387<\/a><\/li><li><a href=\"#Average-Order-Value-(AOV)\">\u6226\u7565#02: \u5e73\u5747\u6ce8\u6587\u984d (AOV)<\/a><\/li><li><a href=\"#Conversion-Rates\">\u6226\u7565#03: \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a><\/li><li><a href=\"#Customer-Lifetime-Value-(CLV)\">\u6226\u7565#04: \u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV)<\/a><\/li><li><a href=\"#Engagement-Metrics\">\u6226\u7565#05: \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/a><\/li><li><a href=\"#Discount-Redemption-Rates\">\u6226\u7565#06: \u5272\u5f15\u511f\u9084\u7387<\/a><\/li><li><a href=\"#Cart-Abandonment-Rate\">\u6226\u7565#07: \u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/a><\/li><li><a href=\"#Feedback-and-Reviews\">Strategy#08: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30ec\u30d3\u30e5\u30fc<\/a><\/li><li><a href=\"#Return-on-Investment-(ROI)\">\u6226\u7565#09: \u6295\u8cc7\u53ce\u76ca\u7387 (ROI)<\/a><\/li><li><a href=\"#Segment-Specific-Performance\">\u6226\u7565#10: \u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/a><\/li><\/ul><\/li><li><a href=\"#Wrapping-Up\">\u307e\u3068\u3081<\/a><\/li><li><a href=\"#FAQs\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul><li><a href=\"#faq-question-1764582051674\">\u4fa1\u683c\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764582058015\">\u5272\u5f15\u4fa1\u683c\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764582072231\">\u9867\u5ba2\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764582087159\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u683c\u8a2d\u5b9a\u306e\u4f8b\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#faq-question-1764582121050\">\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-Customer-Segmentation-in-Shopify?\">Shopify \u306b\u304a\u3051\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b?<br><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001Shopify \u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u304c\u5171\u901a\u306e\u7279\u6027\u3001\u884c\u52d5\u3001\u8cfc\u5165\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u8b58\u5225\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5f37\u529b\u306a\u6226\u7565\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u9069\u5207\u306b\u8a08\u753b\u3055\u308c\u305f\u5272\u5f15\u6226\u7565\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u304c\u4fc3\u9032\u3055\u308c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Shopify \u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u3088\u308a\u5c0f\u3055\u304f\u7ba1\u7406\u3057\u3084\u3059\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u5834\u6240\u3001\u95b2\u89a7\u884c\u52d5\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002&nbsp;<br>Shopify\u306f\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3001 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;ut[%E2%80%A6]]e&amp;utm_medium=blog&amp;utm[%E2%80%A6]80%A6]=discountray-Customer-segmentation-and-discounts-in-Shopify\" target=\"_blank\" rel=\"noopener\">\u5272\u5f15\u30a2\u30d7\u30ea<\/a>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306f\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u30aa\u30d5\u30a1\u30fc\u3092\u518d\u8003\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-1024x480.jpg\" alt=\"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15 - Shopify\u5272\u5f15\u30a2\u30d7\u30ea\u3067\u5272\u5f15\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\" class=\"wp-image-1571\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-1024x480.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-300x141.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-768x360.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-18x8.jpg 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app.jpg 1444w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-is-Customer-Segmentation-Important-for-Discounts-and-Promotion-Strategies?\"><strong>\u5272\u5f15\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u3068\u3063\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b?<\/strong><br><\/h2>\n\n\n\n<p>Shopify \u3067\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30aa\u30d5\u30a1\u30fc\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u95a2\u9023\u6027\u306e\u3042\u308b\u3082\u306e\u306b\u306a\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u5272\u5f15\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u753b\u4e00\u7684\u306a\u6226\u7565\u3092\u4f7f\u7528\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u3088\u308a\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u5fc3\u306b\u97ff\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u9650\u5b9a VIP \u5272\u5f15\u306b\u3088\u304f\u53cd\u5fdc\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306f\u521d\u56de\u8cfc\u5165\u7279\u5178\u3067\u5f15\u304d\u4ed8\u3051\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u5b63\u7bc0\u7684\u306a\u8cfc\u5165\u8005\u306f\u6642\u9593\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3001\u9ad8\u984d\u8cfc\u5165\u306e\u9867\u5ba2\u306f\u7d99\u7d9a\u7684\u306a\u5fe0\u8aa0\u5fc3\u306b\u5bfe\u3059\u308b\u7279\u5178\u3092\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u304c\u30aa\u30d5\u30a1\u30fc\u306b\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 ROI \u3092\u6700\u5927\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u306a\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u4e0d\u5fc5\u8981\u306a\u652f\u51fa\u3092\u6e1b\u3089\u3057\u3001\u4ee3\u308f\u308a\u306b\u9867\u5ba2\u3068\u306e\u3088\u308a\u5f37\u3044\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3057\u3066\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3068\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001Shopify \u3067\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5272\u5f15\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9867\u5ba2\u304c\u672c\u5f53\u306b\u91cd\u8996\u3059\u308b\u3082\u306e\u3068\u4e00\u81f4\u3055\u305b\u3001\u58f2\u4e0a\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u4e21\u65b9\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Do-You-Segment-Your-Customer-Base-Effectively-on-Shopify?\"><strong>Shopify \u3067\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/strong><br><\/h2>\n\n\n\n<p>Shopify \u3067\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u610f\u5473\u306e\u3042\u308b\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3059\u308b\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u308c\u3092\u884c\u3046\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Gather-and-analyze-data\">\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/a><\/li>\n\n\n\n<li><a href=\"#Define-your-segmentation-criteria.\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u57fa\u6e96\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/a><\/li>\n\n\n\n<li><a href=\"#Use-Shopify\u2019s-Customer-Groups\">Shopify\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Create-Personalized-Campaigns\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#Test-and-Optimize\">\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Gather-and-analyze-data\"><strong>Way#01: \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u307e\u305a\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u95b2\u89a7\u884c\u52d5\u3001\u5834\u6240\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30ec\u30d9\u30eb\u306a\u3069\u306e\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002Shopify \u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u5206\u6790\u6a5f\u80fd\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 \u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3053\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u53ce\u96c6\u3057\u3066\u6574\u7406\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Define-your-segmentation-criteria.\"><strong>Way#02: \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u57fa\u6e96\u3092\u5b9a\u7fa9\u3059\u308b:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u4e00\u81f4\u3059\u308b\u4e3b\u8981\u306a\u8981\u7d20\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5b9a\u671f\u8cfc\u5165\u8005\u3068\u305f\u307e\u306b\u8cfc\u5165\u3059\u308b\u4eba\u3001\u5e73\u5747\u6ce8\u6587\u984d\u3001\u88fd\u54c1\u306e\u597d\u307f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30b9\u30c6\u30fc\u30bf\u30b9\u306a\u3069\u306e\u8cfc\u5165\u983b\u5ea6\u3067\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Use-Shopify\u2019s-Customer-Groups\"><strong>Way#03: Shopify\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3059\u308b:&nbsp;<\/strong><\/h3>\n\n\n\n<p>Shopify\u3067\u306f\u3001\u30bf\u30b0\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u6ce8\u6587\u91d1\u984d\u306a\u3069\u3001\u69d8\u3005\u306a\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7c21\u5358\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u5272\u5f15\u3092\u81ea\u52d5\u5316\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3044\u305a\u308c\u304b\u306e\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/discountray.com\/ja\/blog\/best-shopify-automatic-discount-apps\/\">\u6700\u9ad8\u306eShopify\u81ea\u52d5\u5272\u5f15\u30a2\u30d7\u30ea<\/a> \u52d5\u7684\u306a\u30eb\u30fc\u30eb\u8a2d\u5b9a\u3068\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Create-Personalized-Campaigns\"><strong>Way#04: \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u305f\u3089\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u7279\u5316\u3057\u305f\u5272\u5f15\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u306f\u9650\u5b9a\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u8cfc\u5165\u8005\u306b\u306f\u671f\u9593\u9650\u5b9a\u306e\u30bb\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u65b0\u898f\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u306f\u521d\u56de\u7279\u5178\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Test-and-Optimize\"><strong>Way#05: \u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316:&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3066\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u3082\u306e\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u3092\u4f7f\u7528\u3057\u3066\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6539\u826f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify \u3067\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6226\u7565\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Types-of-Customer-Segmentation-and-Discounts-in-Shopify\">5 <strong>Shopify\u306b\u304a\u3051\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u306e\u7a2e\u985e<\/strong><br><\/h2>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u30bf\u30a4\u30d7\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001Shopify \u30b9\u30c8\u30a2\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u305d\u308c\u3089\u306e\u30bf\u30a4\u30d7\u3092\u9069\u7528\u3057\u3066\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30bf\u30a4\u30d7\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7279\u5b9a\u306e\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5408\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>Shopify \u3067\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u4e00\u822c\u7684\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u306e\u7a2e\u985e\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#Firmographic-Segmentation\">\u4f01\u696d\u7d71\u8a08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Geographic-Segmentation\">\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Psychographic-Segmentation\">\u5fc3\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Behavioural-Segmentation\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Need-based-Segmentation\">\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Firmographic-Segmentation\"><strong>\u30bf\u30a4\u30d7#01: \u4f01\u696d\u7d71\u8a08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u500b\u4eba\u3067\u306f\u306a\u304f\u4f01\u696d\u5411\u3051\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f01\u696d\u7d71\u8a08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u540c\u69d8\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304c\u3001B2B \u4f01\u696d\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u5404\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u7d44\u7e54\u306b\u306f\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308a\u3001\u4f01\u696d\u306e\u63d0\u4f9b\u7269\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u65b9\u6cd5\u3067\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u898f\u6a21\u3001\u696d\u7a2e\u3001\u6240\u5728\u5730\u3001\u53ce\u76ca\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u7279\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001B2B \u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u56fa\u6709\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Geographic-Segmentation\"><strong>\u30bf\u30a4\u30d7#02: \u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u4f01\u696d\u304c\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3001\u56fd\u3001\u5730\u57df\u3001\u90fd\u5e02\u306a\u3069\u3001\u9867\u5ba2\u306e\u6240\u5728\u5730\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u3067\u591a\u69d8\u306a\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u4fa1\u683c\u3001\u88fd\u54c1\u306e\u63d0\u4f9b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5730\u57df\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u56fd\u969b\u7684\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u5730\u5143\u306e\u55dc\u597d\u3084\u597d\u307f\u3092\u53cd\u6620\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u5411\u3051\u306b\u30e1\u30cb\u30e5\u30fc\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u69d8\u306b\u3001B2B \u4f01\u696d\u306f\u3001\u7279\u5b9a\u306e\u5730\u57df\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u5272\u308a\u5f53\u3066\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u56fd\u969b\u7684\u306a\u9867\u5ba2\u306e\u6163\u7fd2\u3084\u6163\u884c\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Psychographic-Segmentation\"><strong>\u30bf\u30a4\u30d7#03: \u5fc3\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u8208\u5473\u3001\u614b\u5ea6\u306a\u3069\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u8981\u56e0\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u53e3\u7d71\u8a08\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u884c\u52d5\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u3082\u6df1\u304f\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5e83\u544a\u304b\u3089\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u307e\u3067\u3001\u4f01\u696d\u306f\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u500b\u4eba\u7684\u306a\u30ec\u30d9\u30eb\u3067\u5171\u9cf4\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8981\u7d20\u306f\u3001\u500b\u4eba\u306e\u8208\u5473\u3084\u4fa1\u5024\u89b3\u306b\u5408\u308f\u305b\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u3088\u308a\u5f37\u3044\u3064\u306a\u304c\u308a\u304c\u751f\u307e\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Behavioural-Segmentation\"><strong>\u30bf\u30a4\u30d7#04: \u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u53d6\u308a\u3059\u308b\u304b\u3001\u610f\u601d\u6c7a\u5b9a\u3001\u8cfc\u5165\u30d1\u30bf\u30fc\u30f3\u3092\u8abf\u3079\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5206\u6790\u3055\u308c\u305f\u4e3b\u306a\u884c\u52d5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u8cfc\u5165\u884c\u52d5:<\/strong> \u9867\u5ba2\u304c\u4f55\u3092\u8cfc\u5165\u3059\u308b\u304b\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cfc\u5165\u3059\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u306e\u6d88\u8cbb\u7fd2\u6163\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u65b9\u6cd5: <\/strong>\u9867\u5ba2\u304c\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u614b\u5ea6\u884c\u52d5:<\/strong> \u30d6\u30e9\u30f3\u30c9\u3001\u88fd\u54c1\u3001\u307e\u305f\u306f\u4f01\u696d\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u8a8d\u8b58\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u3084\u308a\u53d6\u308a\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u8cfc\u5165\u65b9\u6cd5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u7279\u5178\u3092\u4f5c\u6210\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Need-based-Segmentation\"><strong>\u30bf\u30a4\u30d7#05: \u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<p>\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u8981\u4ef6\u3092\u7279\u5b9a\u3057\u3066\u5bfe\u51e6\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5bfe\u8c61\u8005\u306e\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3068\u5bc6\u63a5\u306b\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u6226\u7565\u306f\u3001\u4e3b\u306b\u88fd\u54c1\u958b\u767a\u3068\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3067\u4f7f\u7528\u3055\u308c\u3001\u9867\u5ba2\u304c\u7af6\u5408\u4ed6\u793e\u3067\u306f\u306a\u304f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u629e\u3059\u308b\u65b9\u6cd5\u3068\u7406\u7531\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u6c7a\u5b9a\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u30b5\u30fc\u30d3\u30b9\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Can-Customer-Segmentation-Help-You-Improve-the-Customer-Experience?\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<strong> \u7d4c\u9a13\uff1f<\/strong><br><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001Shopify \u30b9\u30c8\u30a2\u304c\u63d0\u4f9b\u3059\u308b\u5168\u4f53\u7684\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u3082\u91cd\u8981\u306a\u5229\u70b9\u306e 1 \u3064\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u9ad8\u3044\u3068\u611f\u3058\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u53cd\u5fdc\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u304c\u4ee5\u524d\u306b\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3084\u8208\u5473\u3092\u793a\u3057\u305f\u5546\u54c1\u306b\u9650\u5b9a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fa1\u5024\u611f\u3068\u7406\u89e3\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3055\u3089\u306b\u6d17\u7df4\u3055\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u304c\u5411\u4e0a\u3057\u3001\u9867\u5ba2\u304c\u7406\u89e3\u3055\u308c\u3001\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u305f\u3081\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify \u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u5bfe\u8c61\u3092\u7d5e\u3063\u305f\u5272\u5f15\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u88fd\u54c1\u306e\u63a8\u5968\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6700\u3082\u591a\u304f\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5225\u306a\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Do-You-Measure-the-Success-of-Your-Customer-Segmentation-and-Discounts-Strategy?\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u6226\u7565\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u304b?<\/strong><br><\/h2>\n\n\n\n<p>Shopify \u3067\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u771f\u306e\u4fa1\u5024\u306f\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u4e3b\u8981\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u7d50\u679c\u3092\u5206\u6790\u3057\u3066\u3001\u53d6\u308a\u7d44\u307f\u304c\u671b\u307e\u3057\u3044\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Customer-Retention-Rate\">\u9867\u5ba2\u7dad\u6301\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Average-Order-Value-(AOV)\">\u5e73\u5747\u6ce8\u6587\u984d\uff08AOV\uff09<\/a><\/li>\n\n\n\n<li><a href=\"#Conversion-Rates\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Customer-Lifetime-Value-(CLV)\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09<\/a><\/li>\n\n\n\n<li><a href=\"#Engagement-Metrics\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/a><\/li>\n\n\n\n<li><a href=\"#Discount-Redemption-Rates\">\u5272\u5f15\u4ea4\u63db\u30ec\u30fc\u30c8<\/a><\/li>\n\n\n\n<li><a href=\"#Cart-Abandonment-Rate\">\u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Feedback-and-Reviews\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30ec\u30d3\u30e5\u30fc<\/a><\/li>\n\n\n\n<li><a href=\"#Return-on-Investment-(ROI)\">\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09<\/a><\/li>\n\n\n\n<li><a href=\"#Segment-Specific-Performance\">\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Customer-Retention-Rate\"><strong>\u6226\u7565#01: \u9867\u5ba2\u7dad\u6301\u7387<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u76ee\u7684\u306e 1 \u3064\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u9867\u5ba2\u304c\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3001\u7dad\u6301\u7387\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u6226\u7565\u306e\u5b9f\u65bd\u524d\u3068\u5b9f\u65bd\u5f8c\u306e\u7dad\u6301\u7387\u3092\u6bd4\u8f03\u3057\u3066\u3001\u305d\u306e\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Average-Order-Value-(AOV)\"><strong>\u6226\u7565#02: \u5e73\u5747\u6ce8\u6587\u984d (AOV)<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9867\u5ba2\u306e\u652f\u51fa\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u5272\u5f15\u306f\u3001\u7406\u60f3\u7684\u306b\u306f AOV \u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u306f\u305a\u3067\u3059\u3002Shopify \u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u308f\u305f\u3063\u3066\u3053\u306e\u6307\u6a19\u3092\u76e3\u8996\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Conversion-Rates\"><strong>\u6226\u7565#03: \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u73fe\u3057\u3001\u901a\u5e38\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5f93\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u4e00\u822c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3088\u308a\u3082\u591a\u304f\u306e\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Customer-Lifetime-Value-(CLV)\"><strong>\u6226\u7565#04: \u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV)<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30b0\u30eb\u30fc\u30d7\u306e CLV \u3092\u6e2c\u5b9a\u3057\u3066\u3001\u9867\u5ba2\u304c\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u652f\u51fa\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u53ce\u76ca\u6027\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Engagement-Metrics\"><strong>\u6226\u7565#05: \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u304c Shopify \u30b9\u30c8\u30a2\u3001\u30e1\u30fc\u30eb\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u53d6\u308a\u3057\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387 (CTR)\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\u306a\u3069\u306e\u6307\u6a19\u304b\u3089\u3001\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6709\u52b9\u6027\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Discount-Redemption-Rates\"><strong>\u6226\u7565#06: \u5272\u5f15\u511f\u9084\u7387<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5272\u5f15\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5272\u5f15\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u306e\u6570\u3092\u76e3\u8996\u3057\u307e\u3059\u3002\u5229\u7528\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u30aa\u30d5\u30a1\u30fc\u304c\u5bfe\u8c61\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u97ff\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Cart-Abandonment-Rate\"><strong>\u6226\u7565#07: \u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u306e\u61f8\u5ff5\u3084\u597d\u307f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30fc\u30c8\u306e\u653e\u68c4\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5272\u5408\u304c\u6e1b\u5c11\u3059\u308b\u3053\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u6226\u7565\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Feedback-and-Reviews\"><strong>Strategy#08: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30ec\u30d3\u30e5\u30fc<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u6226\u7565\u306e\u6210\u529f\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u9867\u5ba2\u304b\u3089\u306e\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3068\u9ad8\u3044\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u306f\u3001\u3042\u306a\u305f\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u3063\u3066\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Return-on-Investment-(ROI)\"><strong>\u6226\u7565#09: \u6295\u8cc7\u53ce\u76ca\u7387 (ROI)<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u5168\u4f53\u7684\u306a\u8ca1\u52d9\u7684\u5f71\u97ff\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3068\u3001\u8a08\u753b\u306e\u5b9f\u88c5\u304a\u3088\u3073\u7dad\u6301\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Segment-Specific-Performance\"><strong>\u6226\u7565#10: \u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong><\/h3>\n\n\n\n<p>Shopify \u306e\u30ec\u30dd\u30fc\u30c8 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u500b\u3005\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u6700\u3082\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6700\u3082\u9ad8\u304f\u3001\u6700\u3082\u9ad8\u3044\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Wrapping-Up\">\u307e\u3068\u3081<br><\/h2>\n\n\n\n<p>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u306f\u3001\u4f01\u696d\u3068\u9867\u5ba2\u306e\u95a2\u308f\u308a\u65b9\u3092\u5909\u9769\u3067\u304d\u308b\u5f37\u529b\u306a\u6226\u7565\u3067\u3059\u3002\u9867\u5ba2\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u3092\u547c\u3076\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u58f2\u4e0a\u3001\u9867\u5ba2\u7dad\u6301\u3001\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068 <a href=\"https:\/\/discountray.com\/ja\/blog\/types-of-discounts-in-shopify\/\">\u52b9\u679c\u7684\u306a\u5272\u5f15<\/a>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3055\u3089\u306b\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/discountray.com\/ja\/blog\/site-wide-discounts-vs-category-specific-discounts\/\">\u30b5\u30a4\u30c8\u5168\u4f53\u304a\u3088\u3073\u30ab\u30c6\u30b4\u30ea\u5225\u306e\u5272\u5f15<\/a>\u3001\u968e\u5c64\u578b\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u304a\u3088\u3073<a href=\"https:\/\/discountray.com\/ja\/blog\/vip-customer-discounts-for-ecommerce-loyalty-in-shopify\/\"> VIP\u9867\u5ba2\u5272\u5f15<\/a> 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href=\"https:\/\/discountray.com\/ja\/blog\/discounts-to-boost-shopify-e-commerce-sales\/\">\u5272\u5f15\u3092\u5229\u7528\u3057\u3066Shopify\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u65b9\u6cd5<\/a>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u6210\u304b\u3089\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u7dad\u6301\u7387\u3001ROI\u306a\u3069\u306e\u6307\u6a19\u306e\u6e2c\u5b9a\u307e\u3067\u3001\u4f01\u696d\u304c\u30c6\u30b9\u30c8\u3001\u6539\u826f\u3001\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u529b\u3092\u4e0e\u3048\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQs\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1764582051674\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u4fa1\u683c\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u4fa1\u683c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 (\u4fa1\u683c\u5dee\u5225\u5316) \u3068\u306f\u3001\u7570\u306a\u308b\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u7570\u306a\u308b\u4fa1\u683c\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4ed6\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7 (\u30bb\u30b0\u30e1\u30f3\u30c8) \u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u57fa\u3065\u3044\u3066\u7570\u306a\u308b\u4fa1\u683c\u3092\u652f\u6255\u3044\u307e\u3059\u3002\u4fa1\u683c\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u9867\u5ba2\u306e\u652f\u6255\u3044\u610f\u601d\u306b\u57fa\u3065\u3044\u3066\u7570\u306a\u308b\u4fa1\u683c\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582058015\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u5272\u5f15\u4fa1\u683c\u3068\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u6226\u7565\u3067\u3059\u3002\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u6570\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u68da\u304b\u3089\u53e4\u3044\u5728\u5eab\u3084\u6642\u4ee3\u9045\u308c\u306e\u5728\u5eab\u3092\u51e6\u5206\u3057\u305f\u308a\u3001\u8ca9\u58f2\u91cf\u3092\u5897\u3084\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582072231\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u9867\u5ba2\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u4ed8\u52a0\u4fa1\u5024\u4fa1\u683c\u8a2d\u5b9a\u307e\u305f\u306f\u4fa1\u5024\u4fa1\u683c\u8a2d\u5b9a\u3068\u3082\u547c\u3070\u308c\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u8a8d\u8b58\u306b\u57fa\u3065\u3044\u3066\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u304c\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u3088\u308a\u9ad8\u3044\u4fa1\u683c\u3092\u8acb\u6c42\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582087159\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u683c\u8a2d\u5b9a\u306e\u4f8b\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h3>\n<div 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