{"id":2163,"date":"2025-04-07T10:12:22","date_gmt":"2025-04-07T10:12:22","guid":{"rendered":"https:\/\/discountray.com\/?p=2163"},"modified":"2025-09-05T11:07:07","modified_gmt":"2025-09-05T11:07:07","slug":"a-guide-to-contract-based-discount","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/a-guide-to-contract-based-discount\/","title":{"rendered":"\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b: Shopify B2B \u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u3088\u308b\u9577\u671f\u7684\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u6210\u529f\u30ac\u30a4\u30c9"},"content":{"rendered":"<p><a href=\"https:\/\/clifford-associates.com\/b2b-buyers-want-a-b2c-experience-personalisation-and-voc-are-becoming-must-haves\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/clifford-associates.com\/b2b-buyers-want-a-b2c-experience-personalisation-and-voc-are-becoming-must-haves\/\" rel=\"noreferrer noopener\">\u30ed\u30b9\u30fb\u30af\u30ea\u30d5\u30a9\u30fc\u30c9\uff06\u30a2\u30bd\u30b7\u30a8\u30a4\u30c4<\/a> B2B\u30d0\u30a4\u30e4\u30fc\u306e70%\u4ee5\u4e0a\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8cfc\u5165\u4f53\u9a13\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001Shopify\u306eB2B\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u3068\u3063\u3066\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u3092\u78ba\u4fdd\u3057\u3001\u6ce8\u6587\u6570\u3092\u5897\u3084\u3057\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u8ce2\u660e\u306a\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u5951\u7d04\u306f\u3001\u9867\u5ba2\u3068\u306e\u7d04\u675f\u3068\u5f15\u304d\u63db\u3048\u306b\u72ec\u5360\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u63d0\u4f9b\u3057\u3001\u3088\u308a\u5f37\u56fa\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9069\u5207\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6e96\u5099\u72b6\u6cc1\u3092\u8a55\u4fa1\u3057\u3001\u6700\u9069\u306a\u5272\u5f15\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3057\u3001Shopify \u306e B2B \u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3092\u52b9\u679c\u7684\u306b\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6cd5\u7684\u8003\u616e\u4e8b\u9805\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6226\u7565\u3001\u7d50\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#step-1-understand-contract-based-discounts\">\u30b9\u30c6\u30c3\u30d7#1 \u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li><a href=\"#step-2-identify-the-right-clients-for-contract-based-discounts\">\u30b9\u30c6\u30c3\u30d7#2 \u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u306b\u9069\u3057\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b<\/a><\/li><li><a href=\"#step-3-evaluate-your-business-readiness-for-this-b-2-b-pricing-strategy\">\u30b9\u30c6\u30c3\u30d7#3 \u3053\u306eB2B\u4fa1\u683c\u6226\u7565\u306b\u5bfe\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u6e96\u5099\u72b6\u6cc1\u3092\u8a55\u4fa1\u3059\u308b<\/a><\/li><li><a href=\"#step-4-building-your-b-2-b-pricing-strategy-implementation-and-management\">\u30b9\u30c6\u30c3\u30d7#4 B2B\u4fa1\u683c\u6226\u7565\u306e\u69cb\u7bc9 - \u5b9f\u88c5\u3068\u7ba1\u7406<\/a><\/li><li><a href=\"#step-5-contractual-and-legal-considerations-protecting-your-business\">\u30b9\u30c6\u30c3\u30d7#5 \u5951\u7d04\u304a\u3088\u3073\u6cd5\u7684\u8003\u616e\u4e8b\u9805: \u30d3\u30b8\u30cd\u30b9\u3092\u4fdd\u8b77\u3059\u308b<\/a><\/li><li><a href=\"#step-6-communicate-the-value-to-clients\">\u30b9\u30c6\u30c3\u30d7#6 B2B\u4fa1\u683c\u6226\u7565\u306e\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u308b<\/a><\/li><li><a href=\"#step-7-monitor-performance-optimize-discount-strategy\">\u30b9\u30c6\u30c3\u30d7#7 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u3001\u5272\u5f15\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/a><\/li><li><a href=\"#step-8-building-strong-client-relationships-beyond-the-discount\">\u30b9\u30c6\u30c3\u30d7#8 \u5f37\u529b\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9: \u5272\u5f15\u3092\u8d85\u3048\u3066<\/a><\/li><li><a href=\"#best-practices-for-success\">\u6210\u529f\u306e\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/li><li><a href=\"#conclusion\">\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>B2B \u4fa1\u683c\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b? \u65e9\u901f\u59cb\u3081\u307e\u3057\u3087\u3046!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-1-understand-contract-based-discounts\">\u30b9\u30c6\u30c3\u30d7#1 \u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u306f\u3001\u9577\u671f\u5951\u7d04\u307e\u305f\u306f\u4e00\u62ec\u8cfc\u5165\u5951\u7d04\u3068\u5f15\u304d\u63db\u3048\u306b B2B \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u4f9b\u3055\u308c\u308b\u3001\u4e8b\u524d\u306b\u4ea4\u6e09\u3055\u308c\u305f\u5024\u4e0b\u3052\u3067\u3059\u30021 \u56de\u9650\u308a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5272\u5f15\u3068\u306f\u7570\u306a\u308a\u3001\u3053\u308c\u3089\u306f\u5951\u7d04\u5185\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u5b89\u5b9a\u3057\u305f\u4fa1\u683c\u8a2d\u5b9a\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f B2B \u95a2\u4fc2\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u4f01\u696d\u304c\u4e00\u8cab\u3057\u305f\u6ce8\u6587\u3092\u78ba\u4fdd\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5831\u3044\u3001\u3088\u308a\u5f37\u529b\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u3001\u53ce\u76ca\u3092\u4e88\u6e2c\u3067\u304d\u3001\u30d0\u30a4\u30e4\u30fc\u306f\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u4e88\u6e2c\u53ef\u80fd\u306a\u8cbb\u7528\u306e\u6069\u6075\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u76f8\u4e92\u306b\u5229\u76ca\u306e\u3042\u308b\u53d6\u308a\u6c7a\u3081\u306f\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u80b2\u3080\u305f\u3081\u3001B2B \u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6226\u7565\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-for-shopify-b-2-b-merchants\">Shopify B2B\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5272\u5f15\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306f\u3001B2B \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3088\u308a\u826f\u3044\u53d6\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001Shopify \u30d3\u30b8\u30cd\u30b9\u306b\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u7684\u306a\u52d5\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/03\/benefits-for-Shopify-B2B-merchants.jpg\" alt=\"\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15 - Shopify B2B\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u3068\u3063\u3066\u306e\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u306e\u30e1\u30ea\u30c3\u30c8\" class=\"wp-image-2165\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/03\/benefits-for-Shopify-B2B-merchants.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/03\/benefits-for-Shopify-B2B-merchants-300x225.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/03\/benefits-for-Shopify-B2B-merchants-768x576.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/03\/benefits-for-Shopify-B2B-merchants-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u9867\u5ba2\u7dad\u6301\u7387\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a:<\/strong> \u9577\u671f\u7684\u306a\u4fa1\u683c\u5951\u7d04\u306f\u5b89\u5b9a\u6027\u3068\u4fe1\u983c\u3092\u751f\u307f\u51fa\u3057\u3001\u9867\u5ba2\u304c\u65b0\u3057\u3044\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u56fa\u57f7\u3059\u308b\u3088\u3046\u4fc3\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u4e88\u6e2c\u53ef\u80fd\u306a\u30b3\u30b9\u30c8\u3068\u72ec\u5360\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u5951\u7d04\u3092\u66f4\u65b0\u3057\u3066\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6df1\u3081\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u76ca\u3068\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306e\u5b89\u5b9a\u6027: <\/strong>\u3053\u308c\u3089\u306b\u306f\u5b9a\u7fa9\u6e08\u307f\u306e\u7528\u8a9e\u304c\u542b\u307e\u308c\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u53ce\u76ca\u3092\u3088\u308a\u6b63\u78ba\u306b\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e88\u7b97\u7de8\u6210\u3001\u5728\u5eab\u7ba1\u7406\u3001\u8ca1\u52d9\u8a08\u753b\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u58f2\u4e0a\u306e\u4e0d\u78ba\u5b9f\u6027\u304c\u8efd\u6e1b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5927\u91cf\u8cfc\u5165\u3068\u6ce8\u6587\u91cf\u306e\u5897\u52a0: <\/strong>\u9577\u671f\u5951\u7d04\u3068\u5f15\u304d\u63db\u3048\u306b\u3088\u308a\u826f\u3044\u30ec\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u5927\u898f\u6a21\u306a\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8ca9\u58f2\u91cf\u304c\u5897\u52a0\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5358\u4f4d\u5f53\u305f\u308a\u306e\u30b3\u30b9\u30c8\u304c\u4e0b\u304c\u308a\u3001\u5229\u76ca\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u512a\u4f4d\u6027:<\/strong> \u9577\u671f\u9867\u5ba2\u5411\u3051\u306b\u7279\u5225\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d0\u30a4\u30e4\u30fc\u306f\u3001\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3001\u8cfc\u5165\u6226\u7565\u306b\u5408\u81f4\u3057\u305f\u9577\u671f\u53d6\u5f15\u3092\u597d\u3080\u305f\u3081\u3001\u3042\u306a\u305f\u306e\u4f01\u696d\u306f\u512a\u5148\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3088\u308a\u5f37\u56fa\u306aB2B\u95a2\u4fc2\u3068\u4fe1\u983c<\/strong>: \u3053\u3046\u3057\u305f\u30bf\u30a4\u30d7\u306e\u5272\u5f15\u306f\u3001\u8cb7\u3044\u624b\u3068\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u9593\u306e\u3088\u308a\u6df1\u3044\u95a2\u4fc2\u3092\u80b2\u307f\u307e\u3059\u3002\u53d6\u5f15\u3088\u308a\u3082\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u512a\u5148\u3059\u308b\u4f01\u696d\u306f\u3001\u4fe1\u983c\u6027\u306e\u8a55\u5224\u3092\u7bc9\u304d\u3001\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3084\u7d39\u4ecb\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5728\u5eab\u3068\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u306e\u6539\u5584:<\/strong> \u9577\u671f\u7684\u306a\u6ce8\u6587\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5728\u5eab\u3092\u52b9\u7387\u7684\u306b\u8a08\u753b\u3057\u3001\u5728\u5eab\u5207\u308c\u3084\u904e\u5270\u5728\u5eab\u306e\u72b6\u6cc1\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u904b\u7528\u52b9\u7387\u3068\u30b3\u30b9\u30c8\u7ba1\u7406\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4ea4\u6e09\u6642\u9593\u3068\u7ba1\u7406\u4f5c\u696d\u306e\u524a\u6e1b:<\/strong> \u6ce8\u6587\u3054\u3068\u306b\u4fa1\u683c\u3092\u518d\u4ea4\u6e09\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u5951\u7d04\u306b\u3088\u3063\u3066\u30d7\u30ed\u30bb\u30b9\u304c\u5408\u7406\u5316\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u53cc\u65b9\u306e\u6642\u9593\u304c\u7bc0\u7d04\u3055\u308c\u3001\u4f01\u696d\u306f\u4fa1\u683c\u4ea4\u6e09\u3067\u306f\u306a\u304f\u6210\u9577\u3068\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-2-identify-the-right-clients-for-contract-based-discounts\">\u30b9\u30c6\u30c3\u30d7#2 \u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u306b\u9069\u3057\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b<\/h2>\n\n\n\n<p>\u3059\u3079\u3066\u306e B2B \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u306b\u9069\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u5272\u5f15\u3092\u6226\u7565\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u306a\u304c\u3089\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u8cfc\u5165\u884c\u52d5\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u53ef\u80fd\u6027\u306b\u57fa\u3065\u3044\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046 <strong>\u4e00\u8cab\u3057\u305f\u8cfc\u5165\u5c65\u6b74<\/strong>\u2014\u5b9a\u671f\u7684\u306b\u6ce8\u6587\u3057\u3001\u4e8b\u696d\u904b\u55b6\u306b\u8cb4\u793e\u306e\u88fd\u54c1\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u9867\u5ba2\u306f\u3059\u3067\u306b\u8cb4\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4f53\u7cfb\u7684\u306a\u5272\u5f15\u3068\u5f15\u304d\u63db\u3048\u306b\u9577\u671f\u5951\u7d04\u3092\u7d50\u3076\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u8981\u7d20\u306f <strong>\u9ad8\u3044\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09<\/strong>\u983b\u7e41\u306b\u9ad8\u984d\u306e\u6ce8\u6587\u3092\u3059\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u53ce\u76ca\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u305f\u3081\u3001\u6295\u8cc7\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001<strong> \u6210\u9577\u306e\u53ef\u80fd\u6027<\/strong>\u6ce8\u6587\u91cf\u304c\u5897\u3048\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u3001\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3002\u9069\u5207\u306b\u69cb\u6210\u3055\u308c\u305f\u5272\u5f15\u306f\u3001\u9867\u5ba2\u304c\u3055\u3089\u306b\u591a\u304f\u8cfc\u5165\u3059\u308b\u52d5\u6a5f\u3068\u306a\u308a\u3001\u9867\u5ba2\u306e\u5fe0\u8aa0\u5fc3\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u30b3\u30df\u30c3\u30c8\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306a\u3057\u3067\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u907f\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u304c\u305f\u3081\u3089\u3046\u3053\u3068\u306a\u304f\u4e00\u8cab\u3057\u3066\u6ce8\u6587\u3059\u308b\u5834\u5408\u3001\u5272\u5f15\u306f\u95a2\u4fc2\u306b\u4fa1\u5024\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5229\u76ca\u3092\u6e1b\u3089\u3059\u3060\u3051\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u6ce8\u6587\u91cf\u3068\u30b9\u30c8\u30a2\u3078\u306e\u95a2\u4e0e\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u5f8c\u62bc\u3057\u304c\u5fc5\u8981\u306a\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-3-evaluate-your-business-readiness-for-this-b-2-b-pricing-strategy\">\u30b9\u30c6\u30c3\u30d7#3 \u3053\u306eB2B\u4fa1\u683c\u6226\u7565\u306b\u5bfe\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u6e96\u5099\u72b6\u6cc1\u3092\u8a55\u4fa1\u3059\u308b<\/h2>\n\n\n\n<p>\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u524d\u306b\u3001\u53ce\u76ca\u6027\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u5272\u5f15\u3092\u7dad\u6301\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u5206\u6790\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046 <strong>\u5229\u76ca\u7387\u3068\u4fa1\u683c\u6226\u7565<\/strong>\u3059\u3067\u306b\u5229\u76ca\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u53ce\u76ca\u304c\u60aa\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u5065\u5168\u306a\u5229\u76ca\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3069\u306e\u7a0b\u5ea6\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002\u88fd\u54c1\u306e\u30d0\u30f3\u30c9\u30eb\u3084\u4fa1\u683c\u5e2f\u306e\u8abf\u6574\u306b\u3088\u308a\u3001\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305a\u306b\u5272\u5f15\u3092\u76f8\u6bba\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001 <strong>\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3068\u904b\u7528\u80fd\u529b<\/strong>\u3053\u3046\u3057\u305f\u5272\u5f15\u306f\u5927\u91cf\u6ce8\u6587\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5341\u5206\u306a\u5728\u5eab\u3001\u4fe1\u983c\u3067\u304d\u308b\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8 \u30d7\u30ed\u30bb\u30b9\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u696d\u52d9\u3092\u4e2d\u65ad\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u9700\u8981\u306e\u5897\u52a0\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001 <strong>\u9867\u5ba2\u95a2\u4fc2\u3068\u8cfc\u8cb7\u884c\u52d5<\/strong>\u983b\u7e41\u306b\u591a\u984d\u306e\u8cfc\u5165\u3092\u3059\u308b\u9577\u671f\u9867\u5ba2\u304c\u3044\u308b\u5834\u5408\u3001\u4f53\u7cfb\u7684\u306a\u5272\u5f15\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u3001\u6ce8\u6587\u91cf\u306e\u5897\u52a0\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u307b\u3068\u3093\u3069\u306e\u9867\u5ba2\u304c\u305f\u307e\u306b\u3057\u304b\u8cfc\u5165\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u306f\u307e\u3060\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-4-building-your-b-2-b-pricing-strategy-implementation-and-management\">\u30b9\u30c6\u30c3\u30d7#4 B2B\u4fa1\u683c\u6226\u7565\u306e\u69cb\u7bc9 - \u5b9f\u88c5\u3068\u7ba1\u7406<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choosing-the-right-discount-type\">\u9069\u5207\u306a\u5272\u5f15\u30bf\u30a4\u30d7\u306e\u9078\u629e<\/h3>\n\n\n\n<p>\u9069\u5207\u306a\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u30d3\u30b8\u30cd\u30b9 \u30e2\u30c7\u30eb\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u6570\u91cf\u30d9\u30fc\u30b9\u306e\u5272\u5f15<\/strong> \u306f\u3001\u5546\u54c1\u3092\u5927\u91cf\u306b\u8ca9\u58f2\u3059\u308b Shopify \u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u6700\u9069\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u30011,000 \u30c9\u30eb\u4ee5\u4e0a\u306e\u6ce8\u6587\u306b\u5bfe\u3057\u3066 101,000 \u30c9\u30eb\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u9867\u5ba2\u306f\u4e00\u5ea6\u306b\u3055\u3089\u306b\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e73\u5747\u6ce8\u6587\u984d\u304c\u5897\u52a0\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u6642\u9593\u30d9\u30fc\u30b9\u306e\u5272\u5f15<\/strong> \u7279\u5b9a\u306e\u671f\u9593\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u96fb\u5b50\u6a5f\u5668\u3092\u5378\u58f2\u308a\u3057\u3066\u3044\u308b\u8ca9\u58f2\u696d\u8005\u306f\u300112 \u304b\u6708\u5951\u7d04\u3067 5% \u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30d0\u30f3\u30c9\u30eb\u5272\u5f15<\/strong> \u30c8\u30ca\u30fc\u4ed8\u304d\u306e\u30d7\u30ea\u30f3\u30bf\u30fc\u306e\u5272\u5f15\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3001\u88dc\u5b8c\u7684\u306a\u88fd\u54c1\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u52b9\u679c\u7684\u306a\u9078\u629e\u80a2\u306f <strong>\u6bb5\u968e\u7684\u5272\u5f15<\/strong>\u3001\u4e00\u5b9a\u306e\u6ce8\u6587\u984d\u306b\u9054\u3059\u308b\u3068\u9867\u5ba2\u306f\u3088\u308a\u5927\u304d\u306a\u5272\u5f15\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3088\u308a\u5927\u304d\u306a\u6ce8\u6587\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/ja\/blog\/shopify-loyalty-discounts\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-loyalty-discounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5272\u5f15<\/a> \u307e\u305f\u3001\u9577\u5e74\u306e\u9867\u5ba2\u306b\u7279\u5225\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u9867\u5ba2\u306e\u7dad\u6301\u3068\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u30d9\u30fc\u30b9\u306b\u5408\u308f\u305b\u3066\u5272\u5f15\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4fa1\u5024\u3068\u53ce\u76ca\u6027\u306e\u4e21\u65b9\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"leveraging-shopify-b-2-b-features\">Shopify B2B\u6a5f\u80fd\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>Shopify B2B \u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306b\u3068\u3063\u3066\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6a5f\u80fd\u3068\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3092\u52b9\u679c\u7684\u306b\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002 <strong>\u4f01\u696d\u56fa\u6709\u306e\u4fa1\u683c\u8a2d\u5b9a<\/strong> \u8ca9\u58f2\u8005\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u5411\u3051\u306b\u72ec\u81ea\u306e\u4fa1\u683c\u8868\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002Shopify \u5185\u3067\u76f4\u63a5\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3001\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5404 B2B \u9867\u5ba2\u306f\u5951\u7d04\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4fa1\u683c\u8a2d\u5b9a\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u304c\u5408\u7406\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify\u3067\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u3067\u6bb5\u968e\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=a-guide-to-contract-based-discount\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=a-guide-to-contract-based-discount\" target=\"_blank\" rel=\"noreferrer noopener\">\u5272\u5f15\u30a2\u30d7\u30ea<\/a> \u5229\u7528\u53ef\u80fd <a href=\"https:\/\/shopify.pxf.io\/215eYa\" data-type=\"link\" data-id=\"https:\/\/shopify.pxf.io\/215eYa\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b7\u30e7\u30c3\u30d4\u30d5\u30a1\u30a4<\/a> App Store\u3002\u6ce8\u6587\u6570\u91cf\u306b\u57fa\u3065\u3044\u3066\u5272\u5f15\u3092\u81ea\u52d5\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify Plus\u52a0\u76df\u5e97\u306f\u4ee5\u4e0b\u3092\u5229\u7528\u3067\u304d\u307e\u3059 <strong>Shopify \u30b9\u30af\u30ea\u30d7\u30c8<\/strong>\u3001\u6570\u91cf\u30d9\u30fc\u30b9\u307e\u305f\u306f\u30ab\u30b9\u30bf\u30e0\u5272\u5f15\u306e\u9069\u7528\u3092\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u306b\u76f4\u63a5\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001 <strong>\u5272\u5f15\u30b3\u30fc\u30c9<\/strong> \u7279\u5b9a\u306e\u5951\u7d04\u3054\u3068\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u540c\u610f\u306b\u57fa\u3065\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u53d6\u5f15\u3092\u7c21\u5358\u306b\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001Shopify Functions (Shopify Plus \u7528) \u3092\u7d71\u5408\u3059\u308b\u3068\u3001\u8a73\u7d30\u306a\u4fa1\u683c\u8a2d\u5b9a\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u8a2d\u5b9a\u3059\u308b\u30a2\u30d7\u30ea\u306f\u591a\u6570\u3042\u308a\u3001\u5b9a\u671f\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u5951\u7d04\u306e\u63d0\u4f9b\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u8a2d\u5b9a\u306b\u3088\u308a\u3001Shopify \u306f\u4e00\u822c\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u8d85\u3048\u3066\u3001\u5b9f\u969b\u306e\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data-driven-decisions\">\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a<\/h3>\n\n\n\n<p>\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u969b\u306b\u306f\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u884c\u52d5\u3084\u6ce8\u6587\u983b\u5ea6\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u9867\u5ba2\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5272\u5f15\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u3059\u3079\u304d\u3082\u3046 1 \u3064\u306e\u91cd\u8981\u306a\u6307\u6a19\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV) \u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u9577\u671f\u5272\u5f15\u306b\u6295\u8cc7\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u9867\u5ba2\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002Shopify \u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u30ec\u30dd\u30fc\u30c8 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001CLV \u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u304b\u3089\u6700\u3082\u6069\u6075\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9ad8\u4fa1\u5024\u9867\u5ba2\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5229\u76ca\u7387\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u4f9b\u3059\u308b\u5272\u5f15\u304c\u53ce\u76ca\u6027\u3092\u640d\u306a\u308f\u306a\u3044\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u5206\u6790\u30a2\u30d7\u30ea\u306f\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u5272\u5f15\u6226\u7565\u3092\u6539\u826f\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u3088\u308a\u9069\u5207\u306a\u4fa1\u683c\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\u7d71\u5408\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406<\/h3>\n\n\n\n<p>Shopify \u3068 CRM \u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u306f\u3001B2B \u9867\u5ba2\u95a2\u4fc2\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002CRM \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u597d\u307f\u3001\u5951\u7d04\u6761\u4ef6\u306e\u8ffd\u8de1\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092 Shopify \u3068\u540c\u671f\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u9867\u5ba2\u306e\u8cfc\u5165\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u5065\u5168\u306a\u5229\u76ca\u7387\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u5831\u3044\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001CRM \u30b7\u30b9\u30c6\u30e0\u306f\u3001\u5951\u7d04\u66f4\u65b0\u306e\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3092\u81ea\u52d5\u5316\u3057\u305f\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-5-contractual-and-legal-considerations-protecting-your-business\">\u30b9\u30c6\u30c3\u30d7#5 \u5951\u7d04\u304a\u3088\u3073\u6cd5\u7684\u8003\u616e\u4e8b\u9805: \u30d3\u30b8\u30cd\u30b9\u3092\u4fdd\u8b77\u3059\u308b<\/h2>\n\n\n\n<p>\u5272\u5f15\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001 <strong>\u660e\u78ba\u304b\u3064\u5f37\u5236\u529b\u306e\u3042\u308b\u5951\u7d04<\/strong>\u3053\u308c\u3089\u306e\u5951\u7d04\u306b\u306f\u3001\u4e21\u5f53\u4e8b\u8005\u304c\u540c\u610f\u3059\u308b\u3059\u3079\u3066\u306e\u6761\u4ef6\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u8981\u7d20\u306b\u306f\u3001\u671f\u9593 (1 \u5e74\u5951\u7d04\u307e\u305f\u306f 2 \u5e74\u5951\u7d04\u306a\u3069)\u3001\u6700\u4f4e\u8cfc\u5165\u8981\u4ef6\u3001\u304a\u3088\u3073\u7279\u5b9a\u306e\u5272\u5f15\u6761\u4ef6 (\u5927\u91cf\u6ce8\u6587\u306e\u5272\u5f15\u7387\u306a\u3069) \u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3044\u305a\u308c\u304b\u306e\u5f53\u4e8b\u8005\u304c\u5951\u7d04\u3092\u65e9\u671f\u306b\u7d42\u4e86\u3067\u304d\u308b\u72b6\u6cc1\u3068\u3001\u9055\u53cd\u3057\u305f\u5834\u5408\u306e\u7f70\u5247\u3092\u6982\u8aac\u3057\u305f\u7d42\u4e86\u6761\u9805\u3092\u5fc5\u305a\u542b\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u3042\u306a\u305f\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u3092\u4fdd\u8b77\u3057\u3001\u660e\u78ba\u6027\u3092\u78ba\u4fdd\u3057\u3066\u7d1b\u4e89\u3092\u6e1b\u3089\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u7d71\u5408 <strong>\u30cd\u30c3\u30c8\u6761\u4ef6\u3068\u652f\u6255\u3044<\/strong> \u5951\u7d04\u66f8\u306b\u5272\u5f15\u6761\u4ef6\u3092\u660e\u8a18\u3059\u308b\u3053\u3068\u306f\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u7ba1\u7406\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002\u9577\u671f\u5951\u7d04\u306b\u57fa\u3065\u3044\u3066\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u3001\u652f\u6255\u3044\u671f\u65e5\u3068\u5272\u5f15\u306e\u9069\u7528\u65b9\u6cd5\u3092\u5951\u7d04\u6761\u4ef6\u306b\u660e\u8a18\u3057\u3066\u304f\u3060\u3055\u3044\u3002Shopify \u3067\u306f\u652f\u6255\u3044\u6761\u4ef6\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u304c\u3001\u6df7\u4e71\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u5272\u5f15\u304c\u8acb\u6c42\u66f8\u306b\u6b63\u3057\u304f\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001 <strong>\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3<\/strong> \u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u7ba1\u7406\u3059\u308b\u969b\u306f\u3001\u5e38\u306b\u6700\u512a\u5148\u4e8b\u9805\u3068\u3057\u3066\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CRM \u307e\u305f\u306f Shopify \u30b7\u30b9\u30c6\u30e0\u306b\u9867\u5ba2\u60c5\u5831\u3092\u5b89\u5168\u306b\u4fdd\u5b58\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236 (GDPR \u3084 CCPA \u306a\u3069) \u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5fc5\u8981\u306a\u5834\u5408\u3092\u9664\u304d\u3001\u6a5f\u5bc6\u6027\u306e\u9ad8\u3044\u8ca1\u52d9\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u3001\u53ce\u96c6\u3057\u305f\u500b\u4eba\u60c5\u5831\u3084\u30d3\u30b8\u30cd\u30b9\u60c5\u5831\u304c\u6697\u53f7\u5316\u3068\u5b89\u5168\u306a\u30a2\u30af\u30bb\u30b9\u5236\u5fa1\u3067\u4fdd\u8b77\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5951\u7d04\u306e\u6cd5\u7684\u30ec\u30d3\u30e5\u30fc\u3068\u30c7\u30b8\u30bf\u30eb\u5951\u7d04\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u3055\u3089\u306b\u5f37\u5316\u3055\u308c\u3001B2B \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-6-communicate-the-value-to-clients\">\u30b9\u30c6\u30c3\u30d7#6 B2B\u4fa1\u683c\u6226\u7565\u306e\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u308b<\/h2>\n\n\n\n<p>B2B 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class=\"wp-block-heading\" id=\"step-7-monitor-performance-optimize-discount-strategy\">\u30b9\u30c6\u30c3\u30d7#7 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u3001\u5272\u5f15\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/h2>\n\n\n\n<p>\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u306f\u3001\u5229\u76ca\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u53ce\u76ca\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Shopify Analytics \u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8ffd\u8de1\u306b\u5f79\u7acb\u3064\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u7387\u3092\u76e3\u8996\u3057\u3066\u3001\u5951\u7d04\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u8cfc\u5165\u3092\u7d99\u7d9a\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5e73\u5747\u6ce8\u6587\u984d (AOV) 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B2B \u306e\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-success\">\u6210\u529f\u306e\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\n\n\n<p>\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u3001B2B \u30d3\u30b8\u30cd\u30b9\u306b\u5927\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6210\u529f\u306f\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5272\u5f15\u6761\u4ef6\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u4fdd\u3061\u307e\u3059\u3002<\/strong> 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\u2013<\/strong> \u8ca9\u58f2\u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u884c\u52d5\u3001\u66f4\u65b0\u7387\u3092\u5206\u6790\u3057\u3066\u5272\u5f15\u69cb\u9020\u3092\u8abf\u6574\u3057\u307e\u3059\u3002\u5272\u5f15\u306b\u3088\u3063\u3066\u6ce8\u6587\u91cf\u3084\u7dad\u6301\u7387\u304c\u5411\u4e0a\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u6761\u4ef6\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5272\u5f15\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u63d0\u4f9b \u2013<\/strong> \u5927\u5e45\u306a\u5272\u5f15\u3067\u306f\u306a\u304f\u3001\u512a\u5148\u30b5\u30dd\u30fc\u30c8\u3001\u652f\u6255\u3044\u6761\u4ef6\u306e\u5ef6\u9577\u3001\u72ec\u5360\u7684\u306a\u88fd\u54c1\u30a2\u30af\u30bb\u30b9\u306a\u3069\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3066\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5951\u7d04\u66f8\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u66f4\u65b0\u3059\u308b \u2013<\/strong> 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