{"id":2303,"date":"2025-05-15T11:06:06","date_gmt":"2025-05-15T11:06:06","guid":{"rendered":"https:\/\/discountray.com\/?p=2303"},"modified":"2025-09-05T11:03:20","modified_gmt":"2025-09-05T11:03:20","slug":"wholesale-trade-discount","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/wholesale-trade-discount\/","title":{"rendered":"B2B\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\uff1a\u5378\u58f2\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>\u5229\u76ca\u3092\u6e1b\u3089\u3055\u305a\u306b\u5378\u58f2\u308a\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u65b9\u6cd5\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1f \u696d\u8005\u5272\u5f15\u304c\u305d\u306e\u7b54\u3048\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>Shopify\u3067\u5378\u58f2\u30b9\u30c8\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u304a\u305d\u3089\u304f\u3001\u624b\u7d9a\u304d\u3092\u8907\u96d1\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u307e\u3068\u3081\u8cb7\u3044\u306e\u304a\u5ba2\u69d8\u3092\u3069\u3046\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5316\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3068\u60a9\u3093\u3060\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3053\u3067\u3001\u5927\u53e3\u6ce8\u6587\u306b\u5bfe\u3059\u308b\u5272\u5f15\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u5927\u53e3\u8cfc\u5165\u3078\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u306a\u308a\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u4fa1\u683c\u6226\u7565\u3092\u7c21\u7d20\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u5272\u5f15\u3068\u306f\u4f55\u304b\u3001\u5378\u58f2\u5e97\u306b\u3068\u3063\u3066\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\u3001\u63d0\u4f9b\u3067\u304d\u308b\u5272\u5f15\u306e\u7a2e\u985e\u3001\u305d\u3057\u3066Shopify\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3001\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u3068AI\u3092\u6d3b\u7528\u3057\u3066\u5272\u5f15\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#what-is-trade-discount\">\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#why-b-2-b-trade-discounts-matter-for-shopify-wholesale-stores\">Shopify\u5378\u58f2\u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066B2B\u53d6\u5f15\u5272\u5f15\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li><li><a href=\"#types-of-wholesale-trade-discounts-you-can-offer\">\u63d0\u4f9b\u3067\u304d\u308b\u5378\u58f2\u53d6\u5f15\u5272\u5f15\u306e\u7a2e\u985e<\/a><\/li><li><a href=\"#how-to-set-up-trade-discounts-on-shopify\">Shopify\u3067\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/li><li><a href=\"#trade-discounts-vs-coupon-codes\">\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3068\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9<\/a><\/li><li><a href=\"#best-practices-for-managing-trade-discounts\">\u53d6\u5f15\u5272\u5f15\u7ba1\u7406\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/li><li><a href=\"#common-mistakes-to-avoid\">\u907f\u3051\u308b\u3079\u304d\u3088\u304f\u3042\u308b\u9593\u9055\u3044<\/a><\/li><li><a href=\"#measuring-the-impact-of-trade-discounts\">\u8cbf\u6613\u5272\u5f15\u306e\u5f71\u97ff\u306e\u6e2c\u5b9a<\/a><\/li><li><a href=\"#leveraging-data-analytics-ai-for-smart-discounts\">\u30c7\u30fc\u30bf\u5206\u6790\u3068AI\u3092\u6d3b\u7528\u3057\u305f\u30b9\u30de\u30fc\u30c8\u306a\u5272\u5f15<\/a><\/li><li><a href=\"#should-you-offer-trade-discounts\">\u53d6\u5f15\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?<\/a><\/li><li><a href=\"#b-2-b-trade-discount-faq\">B2B \u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-trade-discount\">\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u696d\u8005\u5272\u5f15\u3068\u306f\u3001\u6cd5\u4eba\u306e\u304a\u5ba2\u69d8\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b9a\u4fa1\u304b\u3089\u5272\u5f15\u3059\u308b\u5236\u5ea6\u3067\u3001\u901a\u5e38\u306f\u5927\u91cf\u6ce8\u6587\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306b\u57fa\u3065\u3044\u3066\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002\u30af\u30fc\u30dd\u30f3\u3084\u8ca9\u4fc3\u30bb\u30fc\u30eb\u3068\u306f\u7570\u306a\u308a\u3001\u696d\u8005\u5272\u5f15\u306f\u4fa1\u683c\u5951\u7d04\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u304a\u308a\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u306b\u81ea\u52d5\u7684\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u5272\u5f15\u30b3\u30fc\u30c9\u306f\u4e0d\u8981\u3067\u3059\u3002\u5272\u5f15\u984d\u306f\u3001\u8cfc\u5165\u521d\u65e5\u304b\u3089\u8acb\u6c42\u66f8\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u5b9a\u4fa1\u304b\u3089\u5dee\u3057\u5f15\u304b\u308c\u3001\u7d14\u58f2\u4e0a\u9ad8\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u308b\u305f\u3081\u3001\u5e33\u7c3f\u306b\u5225\u9014\u8a18\u8f09\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u3088\u308a\u4f1a\u8a08\u51e6\u7406\u304c\u7c21\u7d20\u5316\u3055\u308c\u3001\u304a\u5ba2\u69d8\u3068\u8cfc\u5165\u8005\u53cc\u65b9\u306b\u3068\u3063\u3066\u900f\u660e\u6027\u304c\u78ba\u4fdd\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u3092\u3054\u7406\u89e3\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u5229\u76ca\u7387\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u53cc\u65b9\u306b\u3068\u3063\u3066\u660e\u78ba\u306a\u4f1a\u8a08\u8a18\u9332\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-b-2-b-trade-discounts-matter-for-shopify-wholesale-stores\">Shopify\u5378\u58f2\u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066B2B\u53d6\u5f15\u5272\u5f15\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p>Shopify \u8ca9\u58f2\u696d\u8005\u3068\u3057\u3066\u3001\u306a\u305c\u53d6\u5f15\u5272\u5f15\u3092\u8ffd\u52a0\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b? <\/p>\n\n\n\n<p>\u307e\u305a\u3001\u3053\u308c\u3089\u306e\u5272\u5f15\u306f\u307e\u3068\u3081\u8cb7\u3044\u3092\u4fc3\u3057\u307e\u3059\u3002\u8cfc\u5165\u8005\u306f\u3001\u5927\u91cf\u6ce8\u6587\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u591a\u304f\u306e\u7bc0\u7d04\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u304a\u308a\u3001\u5e73\u5747\u6ce8\u6587\u984d\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>2\u3064\u76ee\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3080\u3053\u3068\u3067\u3059\u3002\u660e\u78ba\u306a\u4fa1\u683c\u8a2d\u5b9a\u306b\u5272\u5f15\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u9867\u5ba2\u304c\u78ba\u8a8d\u3059\u308b\u3068\u3001\u5f7c\u3089\u306f\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u3092\u4fe1\u983c\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u6ce8\u6587\u3092\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>3\u3064\u76ee\u306b\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u7af6\u4e89\u306e\u6fc0\u3057\u3044e\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u4f53\u7cfb\u7684\u306a\u5378\u58f2\u4fa1\u683c\u8a2d\u5b9a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u7387\u3092\u4e0b\u3052\u305a\u306b\u30b9\u30c8\u30a2\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5272\u5f15\u306f\u3001\u6ce8\u6587\u3068\u751f\u7523\u30b5\u30a4\u30af\u30eb\u3092\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3068\u5728\u5eab\u8a08\u753b\u3092\u6539\u5584\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u660e\u78ba\u306a\u5272\u5f15\u30ec\u30d9\u30eb\u306b\u3088\u308a\u4ea4\u6e09\u304c\u7c21\u7d20\u5316\u3055\u308c\u307e\u3059\u3002\u304a\u5ba2\u69d8\u3068\u8cfc\u5165\u8005\u304c\u4e8b\u524d\u306b\u5024\u5f15\u304d\u306b\u3064\u3044\u3066\u5408\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u3084\u308a\u53d6\u308a\u306e\u624b\u9593\u304c\u6e1b\u308a\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u304c\u8fc5\u901f\u5316\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u6ce8\u6587\u3092\u3088\u308a\u65e9\u304f\u7372\u5f97\u3067\u304d\u308b\u306e\u3067\u3059\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-wholesale-trade-discounts-you-can-offer\">\u63d0\u4f9b\u3067\u304d\u308b\u5378\u58f2\u53d6\u5f15\u5272\u5f15\u306e\u7a2e\u985e<\/h2>\n\n\n\n<p>Shopify\u3067\u5272\u5f15\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u3068\u5546\u54c1\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u304a\u9078\u3073\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/discountray.com\/ja\/blog\/volume-based-discounts-in-e-commerce\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/volume-based-discounts-in-e-commerce\/\" rel=\"noreferrer noopener\">\u6570\u91cf\u30d9\u30fc\u30b9\u306e\u5272\u5f15<\/a>. <\/strong>\u6570\u91cf\u306b\u5fdc\u3058\u3066\u5272\u5f15\u7387\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u300150\u70b9\u8cfc\u5165\u306710%\u3001100\u70b9\u8cfc\u5165\u306715%\u306e\u5272\u5f15\u306a\u3069\u3067\u3059\u3002\u7c21\u5358\u3067\u52b9\u679c\u7684\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u9867\u5ba2\u968e\u5c64\u4fa1\u683c\u8a2d\u5b9a\u3002<\/strong> \u6ce8\u6587\u5c65\u6b74\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30b9\u30c6\u30fc\u30bf\u30b9\u3067\u8cfc\u5165\u8005\u3092\u30bf\u30b0\u4ed8\u3051\u3057\u3001\u7279\u5b9a\u306e\u5272\u5f15\u30ec\u30d9\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u65b0\u898f\u5378\u58f2\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u306f5%\u3001VIP\u8cfc\u5165\u8005\u306b\u306f20%\u304c\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u88fd\u54c1\u56fa\u6709\u306e\u5272\u5f15\u3002 <\/strong>\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3084\u5728\u5eab\u306e\u52d5\u304d\u304c\u9045\u3044\u5834\u5408\u306a\u3069\u3001\u9078\u629e\u3057\u305f SKU \u306b\u306e\u307f\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3092\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30d0\u30f3\u30c9\u30eb\u5272\u5f15\u3002 <\/strong>\u88dc\u5b8c\u7684\u306a\u5546\u54c1\u3092\u307e\u3068\u3081\u3066\u5272\u5f15\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30de\u30b0\u30ab\u30c3\u30d7\u3068\u30b3\u30fc\u30b9\u30bf\u30fc\u306e\u30bb\u30c3\u30c8\u30921\u30b1\u30fc\u30b9\u8cfc\u5165\u3059\u308b\u3068\u300112%\u306e\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5b63\u7bc0\u5272\u5f15\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5272\u5f15\u3002 <\/strong>\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u306e\u5728\u5eab\u306e\u65e9\u671f\u6ce8\u6587\u306b\u5831\u5968\u91d1\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u671f\u9593\u9650\u5b9a\u306e\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3067\u5e74\u672b\u306e\u5728\u5eab\u3092\u51e6\u5206\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u5272\u5f15\u30bf\u30a4\u30d7\u3092\u30c6\u30b9\u30c8\u3057\u3001Shopify \u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u6700\u9069\u306a ROI \u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-trade-discounts-on-shopify\">Shopify\u3067\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n\n\n\n<p>Shopify\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u306f\u3001\u6570\u91cf\u5272\u5f15\u3084\u9867\u5ba2\u5225\u6bb5\u968e\u4fa1\u683c\u8a2d\u5b9a\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u30a2\u30d7\u30ea\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=wholesale-trade-discount\" target=\"_blank\" rel=\"noreferrer noopener\">\u5378\u58f2\u5272\u5f15\u30a2\u30d7\u30ea<\/a>. \u30af\u30a4\u30c3\u30af\u30b9\u30bf\u30fc\u30c8\u306f\u3053\u3061\u3089\u3067\u3059:<\/p>\n\n\n\n<p><strong>\u5378\u58f2\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002 <\/strong>Shopify\u7ba1\u7406\u753b\u9762\u3067\u3001\u300c\u9867\u5ba2\u300d&gt;\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d&gt;\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u306b\u9032\u307f\u307e\u3059\u3002\u8cfc\u5165\u8005\u306b\u300cwholesale_tier1\u300d\u3084\u300cvip_wholesale\u300d\u306a\u3069\u306e\u30e9\u30d9\u30eb\u3092\u4ed8\u3051\u3066\u30bf\u30b0\u4ed8\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"233\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-1024x233.png\" alt=\"\u30c8\u30ec\u30fc\u30c9\u5272\u5f15 - Shopify\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\" class=\"wp-image-2330\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-1024x233.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-300x68.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-768x175.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-1536x349.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-18x4.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment.png 1910w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u30a2\u30d7\u30ea\u3067\u5272\u5f15\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/strong> \u6570\u91cf\u306e\u3057\u304d\u3044\u5024\u3068\u5272\u5f15\u7387\u3092\u8a2d\u5b9a\u3057\u3001\u9867\u5ba2\u30bf\u30b0\u306b\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u4f8b\uff1a50\u500b\u306710%\u5272\u5f15\u3001100\u500b\u306715%\u5272\u5f15\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"284\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag.png\" alt=\"\u30c8\u30ec\u30fc\u30c9\u5272\u5f15 - \u9867\u5ba2\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u3066\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\" class=\"wp-image-2331\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag.png 757w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag-300x113.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag-18x7.png 18w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002<\/strong> \u30bf\u30b0\u4ed8\u3051\u3055\u308c\u305f\u5378\u58f2\u30d0\u30a4\u30e4\u30fc\u3068\u3057\u3066\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002\u5272\u5f15\u4fa1\u683c\u304c\u81ea\u52d5\u7684\u306b\u9069\u7528\u3055\u308c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u30bf\u30b0\u4ed8\u3051\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002 <\/strong>Shopify Flow \u307e\u305f\u306f\u30bf\u30b0\u4ed8\u3051\u81ea\u52d5\u5316\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3001\u6ce8\u6587\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u306b\u30bf\u30b0\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u624b\u4f5c\u696d\u306f\u4e0d\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5272\u5f15\u4fa1\u683c\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/strong> \u30c6\u30fc\u30de\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u308a\u3001\u30a2\u30d7\u30ea\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u5546\u54c1\u30da\u30fc\u30b8\u3084\u30ab\u30fc\u30c8\u306b\u5272\u5f15\u60c5\u5831\u3092\u8868\u793a\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u660e\u78ba\u3067\u76ee\u7acb\u3064\u5272\u5f15\u30e9\u30d9\u30eb\u306f\u3001\u6df7\u4e71\u3092\u6e1b\u3089\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u624b\u9806\u306b\u5f93\u3063\u3066\u30011 \u6642\u9593\u4ee5\u5185\u306b\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u30b7\u30b9\u30c6\u30e0\u3092\u7acb\u3061\u4e0a\u3052\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u3088\u308a\u5927\u304d\u306a\u6ce8\u6587\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trade-discounts-vs-coupon-codes\">\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3068\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9<\/h2>\n\n\n\n<p>\u5378\u58f2\u306b\u306f\u53d6\u5f15\u5272\u5f15\u307e\u305f\u306f\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?&nbsp;<\/p>\n\n\n\n<p>\u7c21\u5358\u306a\u7b54\u3048\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6ce8\u6587\u91d1\u984d\u307e\u305f\u306f\u9867\u5ba2\u30bf\u30b0\u306b\u57fa\u3065\u3044\u3066\u3001\u53d6\u5f15\u5272\u5f15\u3092\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u5378\u58f2\u696d\u8005\u306f\u30b3\u30fc\u30c9\u3092\u5165\u529b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5272\u5f15\u306f\u81ea\u52d5\u7684\u306b\u30b9\u30c8\u30a2\u306e\u4fa1\u683c\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001B2B\u5951\u7d04\u306b\u306f\u3001\u5b9a\u984d\u3067\u4e88\u6e2c\u53ef\u80fd\u306a\u4fa1\u683c\u8a2d\u5b9a\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u306b\u30b3\u30fc\u30c9\u3092\u5165\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/discountray.com\/ja\/blog\/shopify-flash-sale-and-limited-time-discount\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-flash-sale-and-limited-time-discount\/\" rel=\"noreferrer noopener\">Shopify \u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb<\/a> \u307e\u305f\u306f\u5378\u58f2\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u5378\u58f2\u9867\u5ba2\u304c\u518d\u5ea6\u6ce8\u6587\u3059\u308b\u969b\u306b\u6469\u64e6\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5927\u898f\u6a21\u306a\u6599\u91d1\u30d7\u30e9\u30f3\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u306f\u3001\u696d\u8005\u5272\u5f15\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u306f\u5e74\u672b\u30bb\u30fc\u30eb\u306a\u3069\u306e\u4e00\u6642\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306e\u307f\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<p>\u3069\u3061\u3089\u3082\u6d3b\u7528\u3067\u304d\u308b\u5834\u9762\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30eb\u30fc\u30eb\u306f\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u660e\u78ba\u306a\u5236\u9650\u3092\u8a2d\u3051\u305a\u306b\u3001\u30af\u30fc\u30dd\u30f3\u3068\u696d\u8005\u5272\u5f15\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u306f\u7d76\u5bfe\u306b\u907f\u3051\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-managing-trade-discounts\">\u53d6\u5f15\u5272\u5f15\u7ba1\u7406\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\n\n\n<p>\u5272\u5f15\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u3092\u72a0\u7272\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<ol class=\"wp-block-list\">\n<li><strong>\u4fa1\u683c\u3092\u900f\u660e\u306b\u4fdd\u3064<\/strong>\u5b9a\u4fa1\u3068\u5272\u5f15\u4fa1\u683c\u3092\u4e26\u3079\u3066\u8868\u793a\u3057\u307e\u3059\u3002\u8cfc\u5165\u8005\u306f\u5272\u5f15\u4fa1\u683c\u3092\u559c\u3093\u3067\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u660e\u78ba\u306aSKU\u3068\u5546\u54c1\u30bf\u30b0\u3092\u4f7f\u7528\u3059\u308b<\/strong>\u5272\u5f15\u3055\u308c\u305f SKU \u306b\u30e9\u30d9\u30eb\u3092\u4ed8\u3051\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7c21\u5358\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5272\u5f15\u6761\u4ef6\u3092\u4e8b\u524d\u306b\u4f1d\u3048\u308b<\/strong>\u88fd\u54c1\u30da\u30fc\u30b8\u3001\u5378\u58f2\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u6ce8\u6587\u78ba\u8a8d\u30e1\u30fc\u30eb\u306b\u5272\u5f15\u306e\u8a73\u7d30\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u3055\u307e\u3056\u307e\u306a\u5272\u5f15\u30ec\u30d9\u30eb\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/strong>A\/B \u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u6ce8\u6587\u91cf\u3068\u53ce\u76ca\u6027\u306e\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u3064\u3051\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5272\u5f15\u306e\u6709\u52b9\u671f\u9650\u3092\u8a2d\u5b9a\u3059\u308b<\/strong>\u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306f\u7dca\u6025\u6027\u3092\u751f\u307f\u51fa\u3057\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u306e\u4f4e\u4e0b\u3092\u56de\u907f\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b<\/strong>Shopify Flow \u307e\u305f\u306f\u5272\u5f15\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3001\u624b\u52d5\u4ecb\u5165\u306a\u3057\u3067\u5272\u5f15\u30eb\u30fc\u30eb\u3092\u9069\u7528\u3001\u66f4\u65b0\u3001\u304a\u3088\u3073\u671f\u9650\u5207\u308c\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b8\u30f3\u3092\u6ce8\u610f\u6df1\u304f\u76e3\u8996\u3059\u308b<\/strong>\u5272\u5f15\u5f8c\u306e\u6ce8\u6587\u3054\u3068\u306e\u7d14\u5229\u76ca\u3092\u8a08\u7b97\u3057\u3066\u3001\u9ed2\u5b57\u3092\u7dad\u6301\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u9069\u7528\u3057\u3066\u3001\u5378\u58f2\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u9069\u5fdc\u3059\u308b\u3001\u62e1\u5f35\u53ef\u80fd\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u6226\u7565\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes-to-avoid\">\u907f\u3051\u308b\u3079\u304d\u3088\u304f\u3042\u308b\u9593\u9055\u3044<\/h2>\n\n\n\n<p>\u5378\u58f2\u5272\u5f15\u306b\u95a2\u3059\u308b\u6b21\u306e\u9593\u9055\u3044\u3092\u907f\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4f59\u767d\u3092\u7121\u8996\u3057\u307e\u3059\u3002 <\/strong>\u30b3\u30b9\u30c8\u3092\u8a08\u7b97\u3059\u308b\u524d\u306b\u5927\u5e45\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u640d\u5931\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u3044\u3044\u3048 <a href=\"https:\/\/discountray.com\/ja\/blog\/customer-segmentation-and-discounts\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/customer-segmentation-and-discounts\/\" rel=\"noreferrer noopener\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>.<\/strong> \u3059\u3079\u3066\u306e\u8cfc\u5165\u8005\u3092\u540c\u3058\u3088\u3046\u306b\u6271\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u5c64\u3092\u9003\u3059\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u4e0d\u5341\u5206\u3002 <\/strong>\u5272\u5f15\u30eb\u30fc\u30eb\u3092\u982d\u306e\u4e2d\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u4fdd\u5b58\u3057\u3066\u3044\u308b\u3068\u3001\u9593\u9055\u3044\u304c\u8d77\u3053\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u307e\u305f\u306f\u4e00\u5143\u5316\u3055\u308c\u305f\u30ac\u30a4\u30c9\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8907\u5272\u5f15\u3002<\/strong> \u660e\u78ba\u306a\u30eb\u30fc\u30eb\u306a\u3057\u306b\u3001\u8907\u6570\u306e\u53d6\u5f15\u5272\u5f15\u3001\u30af\u30fc\u30dd\u30f3 \u30b3\u30fc\u30c9\u3001\u9001\u6599\u7121\u6599\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u91cd\u8907\u3057\u3066\u4f7f\u7528\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4e0d\u8db3\u3002<\/strong> \u8cfc\u5165\u8005\u304c\u6b63\u78ba\u306a\u6761\u4ef6\u3092\u77e5\u3089\u306a\u3044\u5834\u5408\u3001\u4fa1\u683c\u306b\u7591\u554f\u3092\u62b1\u304d\u3001\u6ce8\u6587\u3092\u9045\u3089\u305b\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>\u307e\u305f\u3001\u65b0\u3057\u3044\u554f\u984c\u3092\u65e9\u671f\u306b\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u3001\u5272\u5f15\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-the-impact-of-trade-discounts\">\u8cbf\u6613\u5272\u5f15\u306e\u5f71\u97ff\u306e\u6e2c\u5b9a<\/h2>\n\n\n\n<p>\u5378\u58f2\u53d6\u5f15\u306e\u5272\u5f15\u5b9f\u7e3e\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u52b9\u7387\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u6307\u6a19\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li><strong>\u5e73\u5747\u6ce8\u6587\u984d\uff08AOV\uff09\u3002 <\/strong>\u5272\u5f15\u306b\u3088\u3063\u3066\u30ab\u30fc\u30c8\u306e\u5408\u8a08\u91d1\u984d\u304c\u5897\u52a0\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024 (LTV)\u3002<\/strong> \u30ea\u30d4\u30fc\u30c8\u6ce8\u6587\u304c\u4f4e\u3044\u5229\u76ca\u3092\u88dc\u3046\u306e\u306b\u5f79\u7acb\u3064\u304b\u3069\u3046\u304b\u3092\u5b9a\u91cf\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3002<\/strong> \u6599\u91d1\u304c\u9ad8\u3051\u308c\u3070\u3001\u53d6\u5f15\u5272\u5f15\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u5fe0\u8aa0\u5fc3\u304c\u9ad8\u307e\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u7c97\u5229\u76ca\u3002<\/strong> \u5272\u5f15\u5c64\u5225\u306e\u30de\u30fc\u30b8\u30f3\u4f4e\u4e0b\u306e\u8ffd\u8de1\u3002<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Shopify\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u304b\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3084\u53c2\u8003\u8cc7\u6599\u3092\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u7d71\u8a08\u3068\u6bd4\u8f03\u691c\u8a0e\u3057\u3001\u6700\u7d42\u7684\u306b\u300c\u3053\u306e\u5272\u5f15\u30ec\u30d9\u30eb\u306b\u3088\u308b\u8ca9\u58f2\u6570\u306e\u5897\u52a0\u306f\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u306e\u306b\u5341\u5206\u304b\uff1f\u300d\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u4e0d\u5341\u5206\u306a\u5834\u5408\u306f\u3001\u5272\u5f15\u30ec\u30d9\u30eb\u3092\u8abf\u6574\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5272\u5f15\u30d7\u30e9\u30f3\u3092\u983b\u7e41\u306b\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u53ce\u76ca\u6027\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u53ce\u76ca\u5897\u52a0\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u6642\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5c0f\u3055\u306a\u8abf\u6574\u304c\u3059\u3079\u3066\u3092\u5de6\u53f3\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"leveraging-data-analytics-ai-for-smart-discounts\">\u30c7\u30fc\u30bf\u5206\u6790\u3068AI\u3092\u6d3b\u7528\u3057\u305f\u30b9\u30de\u30fc\u30c8\u306a\u5272\u5f15<\/h2>\n\n\n\n<p>\u30e6\u30cb\u30fc\u30af\u306a\u30a8\u30c3\u30b8\u3092\u304a\u6c42\u3081\u3067\u3059\u304b?<\/p>\n\n\n\n<p>\u5206\u6790\u3068AI\u3092\u6d3b\u7528\u3057\u3066\u3001B2B\u53d6\u5f15\u306e\u5272\u5f15\u30eb\u30fc\u30eb\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u6ce8\u6587\u5c65\u6b74\u3068\u5728\u5eab\u52d5\u5411\u3092\u8a55\u4fa1\u3057\u3001\u52d5\u7684\u306a\u5272\u5f15\u5c64\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u9700\u8981\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001Shopify\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u30c8\u30ea\u30ac\u30fc\uff08\u8cfc\u5165\u983b\u5ea6\u3001\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u3001\u5546\u54c1\u69cb\u6210\u306a\u3069\uff09\u306b\u57fa\u3065\u3044\u3066\u5378\u58f2\u30d0\u30a4\u30e4\u30fc\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u4e88\u6e2c\u5206\u6790\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d0\u30a4\u30e4\u30fc\u304c\u518d\u5ea6\u6ce8\u6587\u3059\u308b\u6642\u671f\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001AI\u306b\u3088\u308b\u81ea\u52d5\u4fa1\u683c\u8a2d\u5b9a\u30eb\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5728\u5eab\u304c\u591a\u3059\u304e\u308b\u5834\u5408\u306f\u3001\u5272\u5f15\u306e\u3057\u304d\u3044\u5024\u3092\u9ad8\u304f\u8a2d\u5b9a\u3057\u3066\u5728\u5eab\u3092\u65e9\u304f\u58f2\u308a\u5207\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9700\u8981\u304c\u6025\u5897\u3057\u305f\u5834\u5408\u306f\u3001\u30de\u30fc\u30b8\u30f3\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u5272\u5f15\u3092\u7e2e\u5c0f\u3057\u307e\u3059\u3002\u3053\u306e\u67d4\u8edf\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u56fa\u5b9a\u3055\u308c\u305f\u6bb5\u968e\u7684\u306a\u6599\u91d1\u4f53\u7cfb\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001AI\u306e\u63d0\u6848\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306bA\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u985e\u4f3c\u3057\u305f\u8cfc\u5165\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8907\u6570\u306e\u5272\u5f15\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5165\u529b\u3057\u3001\u51fa\u529b\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u30e2\u30c7\u30eb\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u5206\u6790\u3001AI\u3001\u305d\u3057\u3066\u5b9f\u884c\u306e\u9593\u306e\u30eb\u30fc\u30d7\u304c\u6700\u7d42\u7684\u306b\u5b8c\u4e86\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5df1\u6700\u9069\u5316\u3055\u308c\u305f\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u8cfc\u5165\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3057\u3001AI\u30e2\u30c7\u30eb\u3092\u3088\u308a\u9069\u5207\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"should-you-offer-trade-discounts\">\u53d6\u5f15\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?<\/h2>\n\n\n\n<p>Shopify\u3067\u5378\u58f2\u308a\u3092\u3059\u308b\u5834\u5408\u3001\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u6226\u7565\u306f\u300c\u3042\u3063\u305f\u3089\u3044\u3044\u300d\u3067\u306f\u306a\u304f\u3001\u5fc5\u9808\u3067\u3059\u3002\u5728\u5eab\u306e\u6d41\u52d5\u6027\u3092\u9ad8\u3081\u3001\u30d0\u30a4\u30e4\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5148\u3093\u3058\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u78ba\u5b9f\u306a\u30c7\u30fc\u30bf\u3001\u660e\u78ba\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u614e\u91cd\u306a\u30de\u30fc\u30b8\u30f3\u7ba1\u7406\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u5834\u5408\u306b\u306e\u307f\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002 <a href=\"https:\/\/discountray.com\/ja\/blog\/discounts-with-brand-values-in-ecommerce\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/discounts-with-brand-values-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5272\u5f15\u3068\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b<\/a>\u59a5\u5354\u306a\u3057\uff01<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u5c0f\u3055\u304f\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u5272\u5f15\u30e2\u30c7\u30eb\u3092\u4e00\u3064\u9078\u3073\u3001\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u3092\u5b9a\u3081\u3001\u7d50\u679c\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u3053\u304b\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u9069\u5207\u306a\u30a2\u30d7\u30ea\u3068\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u53ce\u76ca\u6027\u3092\u72a0\u7272\u306b\u3057\u305f\u308a\u3001\u9867\u5ba2\u3092\u6df7\u4e71\u3055\u305b\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4e88\u6e2c\u53ef\u80fd\u306a\u6210\u9577\u30a8\u30f3\u30b8\u30f3\u3078\u3068\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b-2-b-trade-discount-faq\">B2B \u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1746080358213\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u30c8\u30ec\u30fc\u30c9\u5272\u5f15\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n<div 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