{"id":3899,"date":"2026-03-12T05:00:00","date_gmt":"2026-03-12T05:00:00","guid":{"rendered":"https:\/\/discountray.com\/?p=3899"},"modified":"2026-03-09T09:28:50","modified_gmt":"2026-03-09T09:28:50","slug":"smart-discount-strategies-for-shopify","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/smart-discount-strategies-for-shopify\/","title":{"rendered":"\u30de\u30fc\u30b8\u30f3\u3092\u5b88\u308a\u306a\u304c\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b7\u3064\u306e\u8ce2\u3044\u5272\u5f15\u6226\u7565"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>\u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u304c\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u7d4c\u9a13\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u6ce8\u6587\u304c\u5165\u308a\u59cb\u3081\u3001\u58f2\u4e0a\u306f\u597d\u8abf\u306b\u898b\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5f8c\u65e5\u6570\u5b57\u3092\u898b\u76f4\u3059\u3068\u3001\u30de\u30fc\u30b8\u30f3\u304c\u5168\u304f\u7570\u306a\u308b\u7d50\u679c\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u58f2\u4e0a\u306f\u5897\u52a0\u3057\u305f\u306e\u306b\u3001\u5229\u76ca\u306f\u671f\u5f85\u901a\u308a\u306b\u4f38\u3073\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u660e\u78ba\u306a\u6226\u7565\u3092\u4f34\u308f\u305a\u306b\u5272\u5f15\u3092\u5b9f\u65bd\u3057\u305f\u5834\u5408\u306b\u3088\u304f\u8d77\u3053\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u554f\u984c\u306f\u5272\u5f15\u305d\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u5272\u5f15\u304c\u3069\u306e\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3001\u63d0\u4f9b\u3055\u308c\u308b\u304b\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u304c\u8ce2\u660e\u306a\u5272\u5f15\u6226\u7565\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u7387\u3092\u7dad\u6301\u3057\u3001\u9577\u671f\u7684\u306a\u4fa1\u683c\u6c7a\u5b9a\u529b\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#quick-guide-which-discount-strategy-should-you-use\">\u30af\u30a4\u30c3\u30af\u30ac\u30a4\u30c9: \u3069\u306e\u5272\u5f15\u6226\u7565\u3092\u4f7f\u7528\u3059\u3079\u304d\u3067\u3059\u304b?<\/a><\/li><li><a href=\"#what-margin-safe-actually-means\">\u300c\u30de\u30fc\u30b8\u30f3\u30bb\u30fc\u30d5\u300d\u306e\u672c\u5f53\u306e\u610f\u5473<\/a><\/li><li><a href=\"#strategy-1-anchor-high-then-discount-logic-1\">\u6226\u7565#1: \u30a2\u30f3\u30ab\u30fc\u30cf\u30a4\u3001\u305d\u3057\u3066\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u30ed\u30b8\u30c3\u30af<\/a><\/li><li><a href=\"#strategy-2-bundle-instead-of-reducing-logic\">Strategy#2 \u30d0\u30f3\u30c9\u30eb \u30ed\u30b8\u30c3\u30af\u3092\u524a\u6e1b\u3059\u308b\u4ee3\u308f\u308a\u306b<\/a><\/li><li><a href=\"#strategy-3-earn-based-discounts-logic\">Strategy#3 \u7372\u5f97\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u30ed\u30b8\u30c3\u30af<\/a><\/li><li><a href=\"#strategy-4-time-boxed-urgency-with-real-deadlines-logic\">Strategy#4 \u6642\u9593\u5236\u9650\u4ed8\u304d\u7dca\u6025\u6027\uff08\u5b9f\u969b\u306e\u671f\u9650\u4ed8\u304d\uff09\u30ed\u30b8\u30c3\u30af<\/a><\/li><li><a href=\"#strategy-5-segment-discount-depth-by-customer-value-logic\">\u6226\u7565#5 \u9867\u5ba2\u4fa1\u5024\u30ed\u30b8\u30c3\u30af\u306b\u3088\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u5272\u5f15\u6df1\u5ea6<\/a><\/li><li><a href=\"#strategy-6-minimum-spend-thresholds-logic\">Strategy#6 \u6700\u4f4e\u652f\u51fa\u3057\u304d\u3044\u5024\u30ed\u30b8\u30c3\u30af<\/a><\/li><li><a href=\"#strategy-7-deferred-discounts-logic\">Strategy#7 \u7e70\u5ef6\u5272\u5f15\u30ed\u30b8\u30c3\u30af<\/a><\/li><li><a href=\"#conclusion\">\u7d50\u8ad6<\/a><\/li><li><a href=\"#smart-discount-strategies-faq\">\u30b9\u30de\u30fc\u30c8\u5272\u5f15\u6226\u7565\uff1aFAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5b9f\u8df5\u3059\u308b\u524d\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u5272\u5f15\u30b7\u30b9\u30c6\u30e0\u304c\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3068\u5f79\u7acb\u3061\u307e\u3059\u3002 <a href=\"https:\/\/discountray.com\/ja\/blog\/shopify-default-vs-smart-discounts\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-default-vs-smart-discounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u5272\u5f15\u3068\u30b9\u30de\u30fc\u30c8\u5272\u5f15<\/a> \u57fa\u672c\u7684\u306a\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5272\u5f15\u3068\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u884c\u52d5\u30d9\u30fc\u30b9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6bd4\u8f03\u3092\u8aad\u3080\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u8ca9\u58f2\u8005\u304c\u5358\u7d14\u306a\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30bb\u30fc\u30eb\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30de\u30fc\u30c8\u306a\u5272\u5f15\u6226\u7565\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u7406\u7531\u304c\u7406\u89e3\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quick-guide-which-discount-strategy-should-you-use\">\u30af\u30a4\u30c3\u30af\u30ac\u30a4\u30c9: \u3069\u306e\u5272\u5f15\u6226\u7565\u3092\u4f7f\u7528\u3059\u3079\u304d\u3067\u3059\u304b?<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u30b4\u30fc\u30eb<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u6700\u5584\u306e\u6226\u7565<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u306a\u305c\u305d\u308c\u304c\u6a5f\u80fd\u3059\u308b\u306e\u304b<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5546\u54c1\u4fa1\u683c\u3092\u4e0b\u3052\u305a\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30d0\u30f3\u30c9\u30eb\u30aa\u30d5\u30a1\u30fc<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5229\u76ca\u3092\u6e1b\u3089\u3055\u305a\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4ed8\u52a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">AOV\u3092\u5897\u3084\u3059<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u4f4e\u652f\u51fa\u984d<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u4f7f\u3063\u3066\u5831\u916c\u3092\u7372\u5f97\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30ec\u30d3\u30e5\u30fc\u3084\u7d39\u4ecb\u3092\u53d7\u3051\u308b<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u7372\u5f97\u984d\u306b\u5fdc\u3058\u305f\u5272\u5f15<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5272\u5f15\u3067\u8cb4\u91cd\u306a\u4e8b\u696d\u8cc7\u7523\u3092\u8cfc\u5165<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u767a\u58f2\u6642\u3084\u518d\u5165\u8377\u6642\u306b\u7dca\u6025\u6027\u3092\u9ad8\u3081\u308b<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u671f\u9593\u9650\u5b9a\u5272\u5f15<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u672c\u5f53\u306e\u7de0\u3081\u5207\u308a\u306f\u3088\u308a\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u5272\u5f15<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u3088\u308a\u56f0\u96e3\u306a\u8ee2\u63db\u306b\u5bfe\u3059\u308b\u3088\u308a\u5927\u304d\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u5897\u3084\u3059<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5ef6\u671f\u5272\u5f15<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u73fe\u5728\u306e\u6ce8\u6587\u3067\u306f\u306a\u304f\u6b21\u306e\u6ce8\u6587\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5272\u5f15\u3092\u30ea\u30a2\u30eb\u306b\u611f\u3058\u3055\u305b\u308b<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30a2\u30f3\u30ab\u30fc\u4fa1\u683c\u8a2d\u5b9a<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u306f\u5143\u306e\u4fa1\u683c\u3092\u4fe1\u983c\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-margin-safe-actually-means\">\u300c\u30de\u30fc\u30b8\u30f3\u30bb\u30fc\u30d5\u300d\u306e\u672c\u5f53\u306e\u610f\u5473<\/h2>\n\n\n\n<p>\u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5272\u5f15\u306f\u81ea\u52d5\u7684\u306b\u5229\u76ca\u3092\u6e1b\u3089\u3059\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u5272\u5f15\u304c\u554f\u984c\u3068\u306a\u308b\u306e\u306f\u3001\u53ce\u76ca\u3092\u5931\u3046\u3060\u3051\u3067\u3001\u305d\u308c\u3068\u5f15\u304d\u63db\u3048\u306b\u6709\u610f\u7fa9\u306a\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3055\u306a\u3044\u5834\u5408\u306b\u306e\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5272\u5f15\u306f\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u6210\u679c\u304c\u3001\u5931\u3046\u53ce\u76ca\u3092\u4e0a\u56de\u308b\u5834\u5408\u306b\u306e\u307f\u3001\u5229\u76ca\u7387\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u5272\u5f15\u306f\u3001\u3088\u308a\u5927\u304d\u306a\u6ce8\u6587\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3001\u6709\u76ca\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u4f55\u304b\u306b\u3064\u306a\u304c\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300110%\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u5e73\u5747\u6ce8\u6587\u984d\u3092$40\u304b\u3089$60\u306b\u5f15\u304d\u4e0a\u3052\u308c\u3070\u3001\u5272\u5f15\u5f8c\u3067\u3082\u3088\u308a\u6709\u5229\u306a\u7acb\u5834\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u5165\u984d\u304c\u5897\u3048\u3001\u6ce8\u6587\u3042\u305f\u308a\u306e\u53ce\u76ca\u3082\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5272\u5f15\u306b\u306f\u660e\u78ba\u306a\u76ee\u7684\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u5358\u306b\u5168\u54e1\u306e\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30c8\u30a2\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3092\u4fc3\u3059\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u591a\u304f\u306e\u6210\u529f\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u6052\u5e38\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u4f53\u7cfb\u7684\u304b\u3064\u7dbf\u5bc6\u306b\u8a08\u753b\u3055\u308c\u305f\u5272\u5f15\u6226\u7565\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-1-anchor-high-then-discount-logic-1\">\u6226\u7565#1: \u30a2\u30f3\u30ab\u30fc\u30cf\u30a4\u3001\u305d\u3057\u3066\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u30ed\u30b8\u30c3\u30af<\/h2>\n\n\n\n<p>\u6700\u3082\u52b9\u679c\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u624b\u6cd5\u306e\u4e00\u3064\u306f\u3001\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u524d\u306b\u3001\u4fe1\u983c\u3067\u304d\u308b\u53c2\u8003\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u672c\u6765\u306e\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u53d6\u5f15\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5143\u306e\u4fa1\u683c\u304c\u73fe\u5b9f\u7684\u3067\u4e00\u8cab\u6027\u304c\u3042\u308c\u3070\u3001\u5272\u5f15\u306f\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u524d\u5f8c\u95a2\u4fc2\u306a\u304f\u7a81\u7136\u4fa1\u683c\u304c\u4e0b\u304c\u308c\u3070\u3001\u9867\u5ba2\u306f\u305d\u306e\u53d6\u5f15\u304c\u672c\u7269\u304b\u3069\u3046\u304b\u7591\u5ff5\u3092\u62b1\u304f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u6210\u529f\u30d6\u30e9\u30f3\u30c9\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u4e00\u5b9a\u671f\u9593\u3001\u4fa1\u683c\u3092\u56fa\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u8cb7\u3044\u7269\u5ba2\u304c\u540c\u3058\u4fa1\u683c\u3092\u7e70\u308a\u8fd4\u3057\u76ee\u306b\u3059\u308b\u3068\u3001\u305d\u308c\u304c\u8a18\u61b6\u306e\u30a2\u30f3\u30ab\u30fc\u3068\u306a\u308a\u3001\u305d\u3053\u304b\u3089\u306e\u5024\u4e0b\u3052\u306f\u771f\u306e\u30c1\u30e3\u30f3\u30b9\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u304c\u7f8e\u5bb9\u6db2\u3092$68\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3053\u306e\u4fa1\u683c\u3092\u7d048\u9031\u9593\u636e\u3048\u7f6e\u304d\u3001\u9867\u5ba2\u306b\u3053\u306e\u4fa1\u683c\u306b\u6163\u308c\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u767b\u9332\u8005\u306b\u306f$15\u30aa\u30d5\u306e\u30aa\u30d5\u30a1\u30fc\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002$68\u3068\u3044\u3046\u4fa1\u683c\u304c\u65e2\u306b\u78ba\u7acb\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u306e\u5272\u5f15\u306f\u4fe1\u6191\u6027\u3068\u4fa1\u5024\u3092\u611f\u3058\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306e\u6574\u5408\u6027\u3092\u4fdd\u3061\u306a\u304c\u3089\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9b45\u529b\u7684\u304b\u3064\u6709\u76ca\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u3001\u6700\u3082\u5b9f\u7528\u7684\u306a\u30b9\u30de\u30fc\u30c8\u5272\u5f15\u6226\u7565\u306e 1 \u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-2-bundle-instead-of-reducing-logic\">Strategy#2 \u30d0\u30f3\u30c9\u30eb \u30ed\u30b8\u30c3\u30af\u3092\u524a\u6e1b\u3059\u308b\u4ee3\u308f\u308a\u306b<\/h2>\n\n\n\n<p>\u5229\u76ca\u7387\u3092\u5b88\u308b\u3082\u3046\u4e00\u3064\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306f\u3001\u5546\u54c1\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4ed8\u52a0\u4fa1\u5024\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u88dc\u5b8c\u7684\u306a\u5546\u54c1\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u30d0\u30f3\u30c9\u30eb\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u9b45\u529b\u7684\u306a\u5546\u54c1\u3068\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9375\u3068\u306a\u308b\u30a2\u30a4\u30c7\u30a2\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u5c0f\u3055\u306a\u88dc\u5b8c\u5546\u54c1\u3092\u8ffd\u52a0\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u5f93\u6765\u306e\u5272\u5f15\u3067\u5931\u308f\u308c\u308b\u53ce\u76ca\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u4f4e\u3044\u5834\u5408\u304c\u591a\u3044\u306e\u3067\u3059\u3002\u304a\u5ba2\u69d8\u306f\u30d0\u30f3\u30c9\u30eb\u5546\u54c1\u3092\u3088\u308a\u304a\u5f97\u306b\u611f\u3058\u3001\u4f01\u696d\u306f\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30bb\u30e9\u30df\u30c3\u30af\u88fd\u306e\u30c9\u30ea\u30c3\u30d7\u5f0f\u30b3\u30fc\u30d2\u30fc\u30e1\u30fc\u30ab\u30fc\u3092$45\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5e97\u8217\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5e97\u8217\u306f15%\u5272\u5f15\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u4ed5\u5165\u308c\u30b3\u30b9\u30c8\u304c\u308f\u305a\u304b$4\u306e\u5c0f\u3055\u306a\u30b3\u30fc\u30d2\u30fc\u30d0\u30c3\u30b0\u3092\u30bb\u30c3\u30c8\u3067\u8ca9\u58f2\u3057\u307e\u3059\u3002\u3053\u306e2\u3064\u306e\u5546\u54c1\u3092\u300c\u30e2\u30fc\u30cb\u30f3\u30b0\u30fb\u30ea\u30c1\u30e5\u30a2\u30eb\u30fb\u30bb\u30c3\u30c8\u300d\u3068\u3057\u3066\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3057\u3001$49\u3067\u8ca9\u58f2\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u3053\u306e\u30d0\u30f3\u30c9\u30eb\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u30aa\u30d5\u30a1\u30fc\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u3002\u8ca9\u58f2\u8005\u306e\u8996\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u3053\u306e\u30bb\u30fc\u30eb\u306f\u3088\u308a\u9ad8\u3044\u6ce8\u6587\u984d\u3092\u751f\u307f\u51fa\u3057\u3001\u3088\u308a\u5065\u5168\u306a\u5229\u76ca\u7387\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u88fd\u306e <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=discount-thresholds-on-shopify\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=discount-thresholds-on-shopify\" rel=\"noreferrer noopener\">\u30d0\u30f3\u30c9\u30eb\u5272\u5f15\u30a2\u30d7\u30ea<\/a> Shopify\u304b\u3089\u3002\u4f7f\u3044\u3084\u3059\u304f\u3001\u591a\u304f\u306e\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-3-earn-based-discounts-logic\">Strategy#3 \u7372\u5f97\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u30ed\u30b8\u30c3\u30af<\/h2>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u5272\u5f15\u3092\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5229\u76ca\u7387\u3092\u7dad\u6301\u3059\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u306f\u3001\u9867\u5ba2\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u771f\u306e\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u884c\u52d5\u3092\u901a\u3058\u3066\u7279\u5178\u3092\u7372\u5f97\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3059\u3002\u4e00\u5f8b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u8a8d\u8a3c\u6e08\u307f\u30ec\u30d3\u30e5\u30fc\u306e\u6295\u7a3f\u3001\u53cb\u4eba\u306e\u7d39\u4ecb\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5171\u6709\u3068\u3044\u3063\u305f\u884c\u52d5\u3068\u5272\u5f15\u3092\u7d50\u3073\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5272\u5f15\u304c\u4fa1\u5024\u3042\u308b\u884c\u52d5\u3068\u7d50\u3073\u3064\u304f\u3068\u3001\u5358\u306a\u308b\u5024\u4e0b\u3052\u3067\u306f\u306a\u304f\u3001\u6210\u9577\u3078\u306e\u6295\u8cc7\u3068\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u308f\u305a\u304b\u306a\u5229\u76ca\u3092\u3001\u30d6\u30e9\u30f3\u30c9\u5f37\u5316\u3001\u4fe1\u983c\u306e\u5411\u4e0a\u3001\u3042\u308b\u3044\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u4f55\u304b\u3068\u4ea4\u63db\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u8a8d\u8a3c\u6e08\u307f\u306e\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u6b21\u56de\u306e\u3054\u6ce8\u6587\u309212%\u5272\u5f15\u3059\u308b\u3068\u3044\u3063\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u4e00\u3064\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3092\u7372\u5f97\u3057\u3001\u5c06\u6765\u306e\u8cfc\u5165\u8005\u306b\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u3001\u540c\u3058\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u5272\u5f15\u304c\u76ee\u306b\u898b\u3048\u308b\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5831\u916c\u304c\u660e\u78ba\u306a\u6210\u679c\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u30b9\u30de\u30fc\u30c8\u306a\u5272\u5f15\u6226\u7565\u306e\u4e2d\u3067\u3082\u3001\u3053\u306e\u65b9\u6cd5\u306f\u969b\u7acb\u3063\u3066\u304a\u308a\u3001\u3059\u3079\u3066\u306e\u5272\u5f15\u304c\u8ffd\u8de1\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-4-time-boxed-urgency-with-real-deadlines-logic\">Strategy#4 \u6642\u9593\u5236\u9650\u4ed8\u304d\u7dca\u6025\u6027\uff08\u5b9f\u969b\u306e\u671f\u9650\u4ed8\u304d\uff09\u30ed\u30b8\u30c3\u30af<\/h2>\n\n\n\n<p>\u7dca\u6025\u6027\u306fe\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u5f37\u529b\u306a\u52d5\u6a5f\u4ed8\u3051\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u304c\u671f\u9650\u304c\u73fe\u5b9f\u306e\u3082\u306e\u3067\u3042\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306e\u307f\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u5e97\u8217\u304c\u30bb\u30fc\u30eb\u671f\u9593\u3092\u5ef6\u3070\u3057\u305f\u308a\u3001\u540c\u3058\u300c\u671f\u9593\u9650\u5b9a\u300d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3057\u305f\u308a\u3059\u308b\u3068\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u3059\u3050\u306b\u5f85\u3064\u3053\u3068\u3092\u899a\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u6642\u9593\u304c\u7d4c\u3064\u306b\u3064\u308c\u3066\u3001\u7dca\u6025\u6027\u306f\u52b9\u679c\u3092\u5931\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u826f\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u671f\u9650\u304c\u6765\u305f\u3089\u672c\u5f53\u306b\u7d42\u4e86\u3059\u308b\u30bf\u30a4\u30e0\u30dc\u30c3\u30af\u30b9\u578b\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u3053\u306e\u6a5f\u4f1a\u304c\u3059\u3050\u306b\u306f\u623b\u3063\u3066\u3053\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u671f\u9593\u4e2d\u306b\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u53ef\u80fd\u6027\u304c\u306f\u308b\u304b\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30a2\u30d1\u30ec\u30eb\u30b9\u30c8\u30a2\u3067\u306f\u3001\u4eba\u6c17\u5546\u54c1\u304c\u518d\u5165\u8377\u3057\u305f\u969b\u306b72\u6642\u9593\u9650\u5b9a\u306e\u5728\u5eab\u51e6\u5206\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u660e\u78ba\u306b\u544a\u77e5\u3055\u308c\u3001\u30bf\u30a4\u30de\u30fc\u304c\u7d42\u4e86\u3059\u308b\u3068\u5272\u5f15\u306f\u7d42\u4e86\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5f8c\u3067\u30bb\u30fc\u30eb\u3092\u518d\u958b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8cfc\u5165\u5e0c\u671b\u8005\u3092\u30a6\u30a7\u30a4\u30c6\u30a3\u30f3\u30b0\u30ea\u30b9\u30c8\u306b\u767b\u9332\u3059\u308b\u3060\u3051\u3067\u6e08\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30aa\u30d5\u30a1\u30fc\u304c\u7d04\u675f\u901a\u308a\u306e\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3001\u6d88\u8cbb\u8005\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\u671f\u9650\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u6ce8\u76ee\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3053\u3068\u3092\u5b66\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-5-segment-discount-depth-by-customer-value-logic\">\u6226\u7565#5 \u9867\u5ba2\u4fa1\u5024\u30ed\u30b8\u30c3\u30af\u306b\u3088\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u5272\u5f15\u6df1\u5ea6<\/h2>\n\n\n\n<p>\u8ce2\u3044\u5272\u5f15\u6226\u7565\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u5fc5\u8981\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u9867\u5ba2\u306b\u3088\u3063\u3066\u8cfc\u5165\u52d5\u6a5f\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u9593\u9055\u3044\u3092\u72af\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65e2\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u3066\u3044\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306f\u3001\u901a\u5e38\u3001\u5927\u5e45\u306a\u5024\u5f15\u304d\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u5546\u54c1\u3001\u4f53\u9a13\u3001\u3042\u308b\u3044\u306f\u30d6\u30e9\u30f3\u30c9\u305d\u306e\u3082\u306e\u3092\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001\u518d\u3073\u6765\u5e97\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3059\u3002\u5f7c\u3089\u306b\u5927\u5e45\u306a\u5024\u5f15\u304d\u3092\u3059\u308b\u3068\u3001\u4e0d\u5fc5\u8981\u306b\u5229\u76ca\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3080\u3057\u308d\u3001\u3088\u308a\u5927\u5e45\u306a\u5272\u5f15\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u96e3\u3057\u3044\u9867\u5ba2\u306e\u305f\u3081\u306b\u7528\u610f\u3059\u3079\u304d\u3067\u3059\u3002\u65b0\u898f\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u306f\u3001\u6700\u521d\u306e\u6ce8\u6587\u3092\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u5c11\u3057\u5f37\u3044\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3057\u3001\u9577\u3044\u9593\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306b\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306b\u3055\u3089\u306b\u5f37\u3044\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u5c02\u9580\u98df\u54c1\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u65b0\u898f\u52a0\u5165\u8005\u306b\u306f15%\u5272\u5f15\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u8cfc\u5165\u8005\u306b\u306f8%\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3001\u305d\u3057\u3066\u4f11\u7720\u9867\u5ba2\u306b\u306f20%\u306e\u30ea\u30d4\u30fc\u30c8\u5272\u5f15\u3068\u3044\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u3001\u6b21\u306e\u3088\u3046\u306a\u69cb\u6210\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u96e3\u6613\u5ea6\u306b\u5fdc\u3058\u305f\u30aa\u30d5\u30a1\u30fc\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u6700\u3082\u4fdd\u8b77\u3057\u3084\u3059\u3044\u3068\u3053\u308d\u3067\u30de\u30fc\u30b8\u30f3\u3092\u4fdd\u8b77\u3057\u306a\u304c\u3089\u3001\u8e8a\u8e87\u3057\u3066\u3044\u308b\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3082\u5f15\u304d\u7d9a\u304d\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-6-minimum-spend-thresholds-logic\">Strategy#6 \u6700\u4f4e\u652f\u51fa\u3057\u304d\u3044\u5024\u30ed\u30b8\u30c3\u30af<\/h2>\n\n\n\n<p>\u6700\u4f4e\u8cfc\u5165\u91d1\u984d\u306e\u8a2d\u5b9a\u306f\u3001\u53ce\u76ca\u6027\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u5272\u5f15\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u3001\u6700\u3082\u30b7\u30f3\u30d7\u30eb\u3067\u30b9\u30de\u30fc\u30c8\u306a\u5272\u5f15\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3059\u3050\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306b\u30ab\u30fc\u30c8\u306e\u91d1\u984d\u3092\u5897\u3084\u3057\u3066\u7279\u5178\u3092\u7372\u5f97\u3059\u308b\u3088\u3046\u4fc3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5272\u5f15\u984d\u3092\u73fe\u5728\u306e\u5e73\u5747\u6ce8\u6587\u984d\u3088\u308a\u3082\u9ad8\u3044\u91d1\u984d\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5272\u5f15\u984d\u304c\u4f4e\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u306f\u305d\u308c\u4ee5\u4e0a\u306e\u91d1\u984d\u3092\u652f\u6255\u308f\u306a\u304f\u3066\u3082\u5272\u5f15\u3092\u53d7\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u5229\u76ca\u7387\u3092\u4e0b\u3052\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e73\u5747\u6ce8\u6587\u984d\u304c$42\u306e\u7f8e\u5bb9\u5e97\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u5e97\u3067\u306f\u3001$60\u4ee5\u4e0a\u306e\u6ce8\u6587\u3067\u9001\u6599\u7121\u6599\u3001$85\u4ee5\u4e0a\u306e\u6ce8\u6587\u306710%\u5272\u5f15\u3068\u3044\u30462\u3064\u306e\u7279\u5178\u3092\u8a2d\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7279\u5178\u306e\u3057\u304d\u3044\u5024\u306b\u8fd1\u3044\u9867\u5ba2\u306f\u3001\u7279\u5178\u3092\u53d7\u3051\u308b\u305f\u3081\u306b1\u3064\u304b2\u3064\u306e\u5546\u54c1\u3092\u8ffd\u52a0\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001\u5e73\u5747\u6ce8\u6587\u984d\u306f\u5f90\u3005\u306b\u5897\u52a0\u3057\u307e\u3059\u3002\u5e73\u5747\u6ce8\u6587\u984d\u304c$42\u304b\u3089$58\u306b\u4e0a\u6607\u3059\u308b\u3068\u3001\u30d0\u30b9\u30b1\u30c3\u30c8\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u306a\u308b\u3053\u3068\u3067\u5272\u5f15\u30b3\u30b9\u30c8\u3092\u5438\u53ce\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u304c\u5358\u306b\u652f\u6255\u984d\u3092\u6e1b\u3089\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u4fc3\u3059\u305f\u3081\u3001\u53ce\u76ca\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-7-deferred-discounts-logic\">Strategy#7 \u7e70\u5ef6\u5272\u5f15\u30ed\u30b8\u30c3\u30af<\/h2>\n\n\n\n<p>\u8ce2\u3044\u5272\u5f15\u6226\u7565\u306f\u3001\u5fc5\u305a\u3057\u3082\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u3059\u3050\u306b\u9069\u7528\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u73fe\u5728\u306e\u53d6\u5f15\u3092\u4fdd\u8b77\u3057\u3001\u4ee3\u308f\u308a\u306b\u6b21\u56de\u306e\u8cfc\u5165\u6642\u306b\u7279\u5178\u3092\u4e0e\u3048\u308b\u65b9\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7e70\u308a\u5ef6\u3079\u5272\u5f15\u306f\u3001\u521d\u56de\u306e\u8ca9\u58f2\u3092\u5b8c\u5168\u306a\u5229\u76ca\u7387\u3067\u5b8c\u4e86\u3055\u305b\u306a\u304c\u3089\u3001\u9867\u5ba2\u306b\u6b21\u56de\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u7406\u7531\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5f53\u65e5\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6b21\u56de\u306e\u6ce8\u6587\u3067\u306e\u307f\u5229\u7528\u3067\u304d\u308b\u7279\u5178\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u521d\u56de\u8cfc\u5165\u6642\u306e\u53ce\u76ca\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u7dad\u6301\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30ad\u30e3\u30f3\u30c9\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u304c60\u65e5\u4ee5\u5185\u306b\u518d\u6ce8\u6587\u3057\u305f\u5834\u5408\u306b\u30c8\u30e9\u30d9\u30eb\u30b5\u30a4\u30ba\u306e\u30ad\u30e3\u30f3\u30c9\u30eb\u3092\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u8cfc\u5165\u5f8c\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u521d\u306e\u6ce8\u6587\u306f\u5b9a\u4fa1\u3067\u5b8c\u4e86\u3059\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5229\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f2\u56de\u76ee\u306e\u6ce8\u6587\u306b\u306e\u307f\u9069\u7528\u3055\u308c\u3001\u5c0f\u578b\u30ad\u30e3\u30f3\u30c9\u30eb\u306e\u4ee3\u91d1\u304c\u7279\u5178\u3068\u3057\u3066\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6226\u7565\u306f\u3001\u4e00\u5ea6\u306e\u8cfc\u5165\u3092\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306e\u59cb\u307e\u308a\u3078\u3068\u5909\u3048\u307e\u3059\u3002\u9867\u5ba2\u306f\u611f\u8b1d\u306e\u6c17\u6301\u3061\u3092\u611f\u3058\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u521d\u56de\u53d6\u5f15\u306e\u53ce\u76ca\u6027\u3092\u72a0\u7272\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u7d50\u8ad6<\/h2>\n\n\n\n<p>\u660e\u78ba\u306a\u76ee\u7684\u3092\u6301\u3063\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u5272\u5f15\u306f\u5fc5\u305a\u3057\u3082\u5229\u76ca\u7387\u3092\u640d\u306a\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u529f\u3057\u3066\u3044\u308b\u8ca9\u58f2\u8005\u306f\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u4e00\u5f8b\u306b\u63d0\u4f9b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6761\u4ef6\u4ed8\u304d\u3001\u7372\u5f97\u6761\u4ef6\u4ed8\u304d\u3001\u3042\u308b\u3044\u306f\u6226\u7565\u7684\u306b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a08\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5272\u5f15\u306f\u3001\u6ce8\u6587\u984d\u306e\u5897\u52a0\u3001\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3001\u4fa1\u5024\u3042\u308b\u30ec\u30d3\u30e5\u30fc\u306e\u7372\u5f97\u306a\u3069\u3001\u7279\u5b9a\u306e\u884c\u52d5\u3092\u4fc3\u3059\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 <\/p>\n\n\n\n<p>\u8ce2\u3044\u5272\u5f15\u6226\u7565\u304c\u771f\u306e\u9055\u3044\u3092\u751f\u307f\u51fa\u3059\u306e\u306f\u307e\u3055\u306b\u3053\u306e\u70b9\u3067\u3059\u3002\u5272\u5f15\u3092\u5358\u306a\u308b\u5024\u4e0b\u3052\u304b\u3089\u3001\u4f53\u7cfb\u7684\u306a\u6210\u9577\u30c4\u30fc\u30eb\u3078\u3068\u5909\u5316\u3055\u305b\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5272\u5f15\u3092\u5b8c\u5168\u306b\u907f\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u306e\u4e21\u65b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3059\u308b\u5c0f\u58f2\u696d\u8005\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"smart-discount-strategies-faq\">\u30b9\u30de\u30fc\u30c8\u5272\u5f15\u6226\u7565\uff1aFAQ<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1773046772648\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u5229\u76ca\u3092\u5931\u308f\u305a\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30bb\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u4f53\u7cfb\u7684\u306a\u5272\u5f15\u306b\u6ce8\u529b\u3057\u307e\u3057\u3087\u3046\u3002\u30d0\u30f3\u30c9\u30eb\u8ca9\u58f2\u3001\u6700\u4f4e\u8cfc\u5165\u984d\u306e\u8a2d\u5b9a\u3001\u8cfc\u5165\u5f8c\u306e\u7279\u5178\u3068\u3044\u3063\u305f\u6226\u7565\u306f\u3001\u5065\u5168\u306a\u5229\u76ca\u7387\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1773046790749\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u306e\u5272\u5f15\u304c\u5e73\u5747\u6ce8\u6587\u984d\u3092\u6700\u3082\u5897\u52a0\u3055\u305b\u307e\u3059\u304b?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u6700\u4f4e\u8cfc\u5165\u91d1\u984d\u306e\u8a2d\u5b9a\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e00\u5b9a\u984d\u4ee5\u4e0a\u306e\u8cfc\u5165\u3067\u9001\u6599\u7121\u6599\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u9867\u5ba2\u306f\u7279\u5178\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u305f\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1773046816293\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u30d0\u30f3\u30c9\u30eb\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5272\u5f15\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u304b?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u305d\u306e\u901a\u308a\u3067\u3059\u3002\u30d0\u30f3\u30c9\u30eb\u8ca9\u58f2\u306f\u3001\u30b3\u30a2\u88fd\u54c1\u306e\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u3053\u3068\u306a\u304f\u3001\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3059\u3002\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u3082\u306e\u3092\u624b\u306b\u5165\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3001\u4f01\u696d\u306f\u5229\u76ca\u7387\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1773046830981\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u5272\u5f15\u3092\u4e0e\u3048\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5fc5\u305a\u3057\u3082\u305d\u3046\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u5272\u5f15\u3092\u7d30\u5206\u5316\u3059\u308b\u65b9\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306f\u5c11\u984d\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3001\u3042\u307e\u308a\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u3092\u53d6\u308a\u623b\u3059\u305f\u3081\u3060\u3051\u306b\u5927\u5e45\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Many merchants have experienced this situation. You run a promotion, orders start coming in, and sales numbers look great. But when you review the numbers later, the margins tell a different story. The revenue increased, yet the profit did not grow the way you expected. 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