{"id":4134,"date":"2026-05-27T05:00:00","date_gmt":"2026-05-27T05:00:00","guid":{"rendered":"https:\/\/discountray.com\/?p=4134"},"modified":"2026-05-22T07:56:59","modified_gmt":"2026-05-22T07:56:59","slug":"shopify-discount-mistakes","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/shopify-discount-mistakes\/","title":{"rendered":"Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u9593\u9055\u304410\u9078\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u00a0"},"content":{"rendered":"<p><a href=\"https:\/\/simplycodes.com\/blog\/who-uses-promo-codes-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">SimplyCodes\u306e\u30ec\u30dd\u30fc\u30c8<\/a> \u30a2\u30e1\u30ea\u30ab\u4eba\u306e5\u4eba\u306b3\u4eba\u4ee5\u4e0a\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u969b\u306b\u7a4d\u6975\u7684\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u5024\u4e0b\u3052\u3001\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001Shopify\u306e\u5272\u5f15\u8a2d\u5b9a\u30df\u30b9\u306f\u3001\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u4e21\u65b9\u306b\u9759\u304b\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5272\u5f15\u306f\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u3092\u8aa4\u308b\u3068\u5229\u76ca\u7387\u304c\u6025\u901f\u306b\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u8ca9\u58f2\u696d\u8005\u306f\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u30aa\u30d5\u30a1\u30fc\u3092\u9069\u7528\u3057\u305f\u308a\u3001\u5272\u5f15\u306e\u91cd\u8907\u3092\u8a8d\u3081\u305f\u308a\u3001\u5546\u54c1\u306e\u30de\u30fc\u30b8\u30f3\u3092\u7121\u8996\u3057\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30df\u30b9\u306b\u3088\u3063\u3066\u3001\u5272\u5f15\u306f\u6210\u529f\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u5229\u76ca\u306f\u5f90\u3005\u306b\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u3088\u304f\u3042\u308b10\u306e\u5272\u5f15\u30df\u30b9\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<br><\/p>\n\n\n\n<p>Shopify\u30b9\u30c8\u30a2\u5411\u3051\u306e\u3088\u308a\u52b9\u679c\u7684\u306a\u5272\u5f15\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u5f15\u304d\u7d9a\u304d\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<section aria-label=\"\u307e\u3068\u3081\" role=\"note\" id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u307e\u3068\u3081<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u30df\u30b9\u306f\u3001\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u306a\u3057\u306b\u5272\u5f15\u3092\u9069\u7528\u3059\u308b\u3068\u3001\u5229\u76ca\u3092\u6e1b\u5c11\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n    <li>\u3088\u304f\u3042\u308b\u554f\u984c\u70b9\u3068\u3057\u3066\u306f\u3001\u5272\u5f15\u306e\u91cd\u8907\u9069\u7528\u3001\u30de\u30fc\u30b8\u30f3\u7ba1\u7406\u306e\u4e0d\u5099\u3001\u753b\u4e00\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/li>\n    <li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8ca9\u58f2\u8005\u304c\u9069\u5207\u306a\u9867\u5ba2\u306b\u9069\u5207\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n    <li>\u6570\u91cf\u5272\u5f15\u3001B2B\u5272\u5f15\u3001\u6bb5\u968e\u5272\u5f15\u3001BOGO\u5272\u5f15\u306b\u306f\u3001\u5229\u76ca\u7387\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u9069\u5207\u306a\u5236\u9650\u3092\u8a2d\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n    <li>\u6761\u4ef6\u4ed8\u304d\u5272\u5f15\u30ed\u30b8\u30c3\u30af\u306f\u3001Shopify\u30b9\u30c8\u30a2\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u5272\u5f15\u3092\u5b9f\u65bd\u3057\u3001\u624b\u4f5c\u696d\u3092\u6e1b\u3089\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u6b21<\/h2><nav><ul><li><a href=\"#understanding-why-discount-mistakes-happen\">\u5272\u5f15\u30df\u30b9\u304c\u767a\u751f\u3059\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li><a href=\"#10-most-common-shopify-discount-mistakes\">Shopify\u306e\u5272\u5f15\u3067\u3088\u304f\u3042\u308b10\u306e\u9593\u9055\u3044<\/a><ul><li><a href=\"#mistake-1-giving-everyone-the-same-discount\">\u9593\u9055\u3044\u305d\u306e1\uff1a\u5168\u54e1\u306b\u540c\u3058\u5272\u5f15\u3092\u9069\u7528\u3059\u308b\u3053\u3068<\/a><\/li><li><a href=\"#mistake-2-allowing-discount-stacking-without-clear-limits\">\u9593\u9055\u3044\u305d\u306e2\uff1a\u660e\u78ba\u306a\u5236\u9650\u3092\u8a2d\u3051\u305a\u306b\u5272\u5f15\u306e\u4f75\u7528\u3092\u8a31\u53ef\u3057\u3066\u3057\u307e\u3046\u3053\u3068<\/a><\/li><li><a href=\"#mistake-3-not-protecting-profit-margins-on-shopify-discounts\">\u9593\u9055\u30443\uff1aShopify\u5272\u5f15\u306b\u304a\u3051\u308b\u5229\u76ca\u7387\u3092\u4fdd\u8b77\u3057\u3066\u3044\u306a\u3044<\/a><\/li><li><a href=\"#mistake-4-running-one-b-2-b-discount-for-everyone\">\u9593\u9055\u30444\uff1a\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058B2B\u5272\u5f15\u3092\u9069\u7528\u3059\u308b<\/a><\/li><li><a href=\"#mistake-5-discount-cannibalization\">\u9593\u9055\u30445\uff1a\u4fa1\u683c\u7af6\u4e89\u306e\u5171\u98df\u3044<\/a><\/li><li><a href=\"#mistake-6-volume-discount-strategy-that-actually-protects-margins\">\u9593\u9055\u30446\uff1a\u5b9f\u969b\u306b\u306f\u5229\u76ca\u7387\u3092\u5b88\u308b\u305f\u3081\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u6226\u7565<\/a><\/li><li><a href=\"#mistake-7-tiered-discount-automation-without-confusing-codes\">\u9593\u9055\u30447\uff1a\u6bb5\u968e\u7684\u5272\u5f15\u306e\u81ea\u52d5\u5316\uff08\u7d1b\u3089\u308f\u3057\u3044\u30b3\u30fc\u30c9\u306a\u3057\u3067\uff09<\/a><\/li><li><a href=\"#mistake-8-personalized-discounts-without-losing-profit\">\u9593\u9055\u30448\uff1a\u5229\u76ca\u3092\u640d\u306a\u308f\u305a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li><a href=\"#mistake-9-bogo-strategy-that-actually-protects-margins\">\u9593\u9055\u30449\uff1a\u5b9f\u969b\u306b\u306f\u5229\u76ca\u7387\u3092\u5b88\u308bBOGO\u6226\u7565<\/a><\/li><li><a href=\"#mistake-10-discount-hierarchy-when-multiple-discounts-collide\">\u9593\u9055\u304410\uff1a\u5272\u5f15\u306e\u968e\u5c64\u69cb\u9020\uff08\u8907\u6570\u306e\u5272\u5f15\u304c\u91cd\u8907\u3059\u308b\u5834\u5408\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#real-example-how-blank-print-media-improved-shopify-discounting-with-discount-ray\">\u5b9f\u4f8b\uff1aDiscountRay\u3092\u4f7f\u7528\u3057\u3066Shopify\u306e\u5272\u5f15\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u7121\u5730\u306e\u5370\u5237\u30e1\u30c7\u30a3\u30a2\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u305f\u304b<\/a><\/li><li><a href=\"#the-real-fix-conditional-discount-logic\">\u771f\u306e\u89e3\u6c7a\u7b56\uff1a\u6761\u4ef6\u4ed8\u304d\u5272\u5f15\u30ed\u30b8\u30c3\u30af<\/a><\/li><li><a href=\"#conclusion\">\u7d50\u8ad6<\/a><\/li><li><a href=\"#faq\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul><li><a href=\"#faq-question-1779434216793\">Shopify\u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u5272\u5f15\u7387\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/a><\/li><li><a href=\"#faq-question-1779434225017\">1\u3064\u306e\u5546\u54c1\u306b\u8907\u6570\u306e\u5272\u5f15\u3092\u5b89\u5168\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><li><a href=\"#faq-question-1779434240029\">\u65b0\u898f\u9867\u5ba2\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u3088\u308a\u3082\u5927\u304d\u306a\u5272\u5f15\u3092\u53d7\u3051\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f<\/a><\/li><li><a href=\"#faq-question-1779434253993\">\u5024\u5f15\u304d\u306f\u9577\u671f\u7684\u306b\u898b\u3066\u5229\u76ca\u306b\u3068\u3063\u3066\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-why-discount-mistakes-happen\"><strong>\u5272\u5f15\u30df\u30b9\u304c\u767a\u751f\u3059\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b<\/strong><\/h2>\n\n\n\n<p>Shopify\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u5272\u5f15\u6a5f\u80fd\u306f\u3001\u5358\u7d14\u306a\u30b1\u30fc\u30b9\u3067\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5272\u5f15\u30b3\u30fc\u30c9\u306f1\u3064\u306e\u307f\u4f7f\u7528\u53ef\u80fd\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u81ea\u52d5\u6607\u683c\u306f\u6700\u59271\u56de\u307e\u3067\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u88fd\u54c1\u3054\u3068\u306b1\u518a\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u30d6\u30ec\u30a4\u30af\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5b9f\u969b\u306e\u5e97\u8217\u3067\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u9664\u5916\u30eb\u30fc\u30eb\u3001\u30de\u30fc\u30b8\u30f3\u4fdd\u8b77\u3068\u3044\u3063\u305f\u591a\u5c64\u7684\u306a\u30ed\u30b8\u30c3\u30af\u304c\u5fc5\u8981\u3067\u3059\u3002Shopify\u306e\u7d44\u307f\u8fbc\u307f\u6a5f\u80fd\u306f\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u5e97\u8217\u304c\u5b9f\u969b\u306b\u5fc5\u8981\u3068\u3059\u308b\u6a5f\u80fd\u306e20%\u7a0b\u5ea6\u3057\u304b\u51e6\u7406\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u65b9\u306e80%\u306f\u3001\u624b\u4f5c\u696d\u3001\u30ab\u30b9\u30bf\u30e0\u30b3\u30fc\u30c9\u3001\u307e\u305f\u306f\u5272\u5f15\u6226\u7565\u5c02\u7528\u306e\u30a2\u30d7\u30ea\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u305f\u3068\u3048\u6226\u7565\u304c\u9069\u5207\u3067\u3042\u3063\u3066\u3082\u3001\u8ca9\u58f2\u8005\u304c\u5272\u5f15\u3067\u640d\u5931\u3092\u51fa\u3057\u3066\u3057\u307e\u3046\u7406\u7531\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u771f\u306e\u53ce\u76ca\u6027\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8907\u96d1\u306a\u51e6\u7406\u3092\u5b9f\u884c\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-most-common-shopify-discount-mistakes\"><strong>Shopify\u306e\u5272\u5f15\u3067\u3088\u304f\u3042\u308b10\u306e\u9593\u9055\u3044<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-1-giving-everyone-the-same-discount\"><strong>\u9593\u9055\u3044\u305d\u306e1\uff1a\u5168\u54e1\u306b\u540c\u3058\u5272\u5f15\u3092\u9069\u7528\u3059\u308b\u3053\u3068<\/strong><\/h3>\n\n\n\n<p>\u3053\u308c\u306f\u3001Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c20%\u30aa\u30d5\u300d\u3068\u3044\u3046\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u3001\u521d\u56de\u8a2a\u554f\u8005\u3001\u5e38\u9023\u5ba2\u3001\u4fa1\u683c\u306b\u654f\u611f\u306a\u95b2\u89a7\u8005\u3001\u5378\u58f2\u696d\u8005\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u9069\u7528\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5168\u54e1\u304c\u5168\u304f\u540c\u3058\u6761\u4ef6\u3092\u53d7\u3051\u53d6\u308b\u3002\u554f\u984c\u306f\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u3069\u3061\u3089\u306b\u3057\u3066\u3082\u8cfc\u5165\u3057\u3066\u3044\u305f\u3067\u3057\u3087\u3046\u3002\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u3042\u306a\u305f\u306f\u3001\u672c\u6765\u306a\u3089\u5b9a\u4fa1\u3067\u8cfc\u5165\u3057\u3066\u3044\u305f\u3067\u3042\u308d\u3046\u5546\u54c1\u306e\u8cfc\u5165\u8cbb\u7528\u3092\u3001\u5b9f\u8cea\u7684\u306b\u88dc\u52a9\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/li>\n\n\n\n<li>\u5e74\u9593$200\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u8cfc\u5165\u3054\u3068\u306b20%\u5272\u5f15\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3064\u307e\u308a\u3001\u4f55\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a$40\u306e\u640d\u5931\u3060\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u521d\u3081\u3066\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u4fa1\u683c\u306b\u654f\u611f\u3067\u300120%\u306e\u3088\u3046\u306a\u5272\u5f15\u304c\u306a\u3044\u3068\u8cfc\u5165\u306b\u81f3\u308a\u307e\u305b\u3093\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u58f2\u308c\u306a\u304b\u3063\u305f\u306f\u305a\u306e\u58f2\u4e0a\u3092\u3001\u5272\u5f15\u306b\u3088\u3063\u3066\u7372\u5f97\u3067\u304d\u305f\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u305d\u306e\u5272\u5f15\u306f\u7d14\u7c8b\u306a\u5229\u76ca\u640d\u5931\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/strong> \u521d\u56de\u306e\u304a\u5ba2\u69d8\u306b\u306f20%\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u7372\u5f97\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u304a\u5ba2\u69d8\u306b\u306f10%\u5272\u5f15\u307e\u305f\u306f\u9001\u6599\u7121\u6599\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002VIP\u5378\u58f2\u9867\u5ba2\u306b\u306f\u3001\u8cfc\u5165\u91cf\u306b\u5fdc\u3058\u306625%\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u3001\u5b9f\u969b\u306e\u4fa1\u683c\u611f\u5ea6\u3068\u8cfc\u8cb7\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u8abf\u6574\u3055\u308c\u305f\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u3001Shopify\u306e\u6a19\u6e96\u6a5f\u80fd\u3067\u306f\u3046\u307e\u304f\u51e6\u7406\u3067\u304d\u306a\u3044\u6761\u4ef6\u4ed8\u304d\u5272\u5f15\u30ed\u30b8\u30c3\u30af\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u8ca9\u58f2\u696d\u8005\u306f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u5272\u5f15\u984d\u304c\u904e\u5270\u306b\u306a\u3063\u305f\u308a\u4e0d\u8db3\u3057\u305f\u308a\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-2-allowing-discount-stacking-without-clear-limits\"><strong>\u9593\u9055\u3044\u305d\u306e2\uff1a\u660e\u78ba\u306a\u5236\u9650\u3092\u8a2d\u3051\u305a\u306b\u5272\u5f15\u306e\u4f75\u7528\u3092\u8a31\u53ef\u3057\u3066\u3057\u307e\u3046\u3053\u3068<\/strong><\/h3>\n\n\n\n<p>\u5272\u5f15\u306e\u91cd\u306d\u639b\u3051\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u610f\u56f3\u305b\u305a\u3057\u3066\u6700\u3082\u5229\u76ca\u3092\u751f\u3080\u9593\u9055\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306725%\u306e\u30b3\u30fc\u30c9\u3092\u898b\u3064\u3051\u305f\u3068\u3057\u307e\u3059\u3002Shopify\u306b\u306f\u30013\u3064\u8cfc\u5165\u3059\u308b\u306815%\u5272\u5f15\u306b\u306a\u308b\u81ea\u52d5\u30dc\u30ea\u30e5\u30fc\u30e0\u30d6\u30ec\u30fc\u30af\u3082\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u4f1a\u8a08\u3092\u6e08\u307e\u305b\u308b\u3068\u3001\u4e21\u65b9\u306e\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306f\u300c\u3053\u308c\u306f\u3042\u308a\u3048\u306a\u3044\u3002\u5e38\u8b58\u7684\u306a\u9867\u5ba2\u306a\u3089\u3053\u3093\u306a\u3053\u3068\u306f\u671f\u5f85\u3057\u306a\u3044\u3060\u308d\u3046\u300d\u3068\u601d\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8ce2\u3044\u8cb7\u3044\u7269\u5ba2\u306f\u3059\u3050\u306b\u30b7\u30b9\u30c6\u30e0\u3092\u653b\u7565\u3059\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306725%\u30b3\u30fc\u30c9\u3092\u898b\u3064\u3051\u307e\u3059\u3002\u3053\u308c\u306f\u81ea\u52d5\u7684\u306b\u9069\u7528\u3055\u308c\u308b20%\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u4f75\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9001\u6599\u7121\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u4e2d\u3002\u6700\u7d42\u4fa1\u683c\u306f\u5c0f\u58f2\u4fa1\u683c\u3088\u308a45%\u5272\u5f15\u3002<\/li>\n\n\n\n<li>\u305d\u306e\u53d6\u5f15\u306b\u304a\u3051\u308b\u3042\u306a\u305f\u306e\u7d14\u5229\u76ca\u306f\u5b8c\u5168\u306b\u6d88\u6ec5\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3053\u308c\u306f\u3001Shopify\u304c\u30b9\u30bf\u30c3\u30ad\u30f3\u30b0\u3092\u81ea\u52d5\u7684\u306b\u9632\u6b62\u3057\u306a\u3044\u305f\u3081\u306b\u767a\u751f\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306eShopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u30df\u30b9\u306f\u3001Shopify\u306e\u6a19\u6e96\u5272\u5f15\u30eb\u30fc\u30eb\u304c\u91cd\u8907\u8cfc\u5165\u3092\u52b9\u679c\u7684\u306b\u9632\u6b62\u3067\u304d\u306a\u3044\u305f\u3081\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u81ea\u52d5\u5272\u5f15\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u6570\u91cf\u5272\u5f15\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u3042\u3089\u3086\u308b\u7d44\u307f\u5408\u308f\u305b\u306b\u5bfe\u3057\u3066\u9664\u5916\u30eb\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u306a\u3044\u9650\u308a\u3001\u300c\u3053\u306e\u5272\u5f15\u3068\u3053\u306e\u5272\u5f15\u306f\u4f75\u7528\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u7c21\u5358\u306a\u6307\u793a\u3092\u51fa\u3059\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001\u5272\u5f15\u9664\u5916\u30eb\u30fc\u30eb\u3092\u660e\u78ba\u304b\u3064\u65e9\u671f\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30fc\u30c9A\u3068\u30b3\u30fc\u30c9B\u306f\u6c7a\u3057\u3066\u540c\u6642\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li>\u81ea\u52d5\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li>\u6ce8\u6587\u3054\u3068\u306e\u6700\u5927\u5272\u5f15\u984d\u306f\u3001\u4e8b\u524d\u306b\u3054\u81ea\u8eab\u3067\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u306b\u4f8b\u5916\u306a\u304f\u4e00\u8cab\u3057\u3066\u9069\u7528\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-3-not-protecting-profit-margins-on-shopify-discounts\"><strong>\u9593\u9055\u30443\uff1aShopify\u5272\u5f15\u306b\u304a\u3051\u308b\u5229\u76ca\u7387\u3092\u4fdd\u8b77\u3057\u3066\u3044\u306a\u3044<\/strong><\/h3>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u5e97\u8217\u306f\u3001\u5272\u5f15\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u5272\u5f15\u304c\u5229\u76ca\u7387\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u4e8b\u524d\u306b\u8a08\u7b97\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u300c\u4eca\u9031\u306f25%\u306e\u5272\u5f15\u3092\u5b9f\u65bd\u3057\u3088\u3046\u300d\u3068\u6c7a\u3081\u3066\u3082\u3001\u305d\u308c\u304c\u5b9f\u969b\u306b\u5229\u76ca\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u306f\u8a08\u7b97\u3057\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53ce\u76ca\u6027\u3092\u640d\u306a\u3046\u672c\u5f53\u306e\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u88fd\u54c1A\uff1a\u7c97\u5229\u76ca40%\u3002\u539f\u4fa1$60\u3002\u5c0f\u58f2\u4fa1\u683c$100\u3002<\/li>\n\n\n\n<li>25%\u5272\u5f15\u306e\u5834\u5408\u3001\u9867\u5ba2\u306f$75\u3092\u652f\u6255\u3044\u307e\u3059\u3002\u3042\u306a\u305f\u306f$15\u3092\u8a3c\u62e0\u91d1\u3068\u3057\u3066\u4fdd\u6301\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u914d\u9001\u6599 $8\u3002\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8 $3\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u624b\u6570\u6599 $2\u3002<\/li>\n\n\n\n<li>$75\u306e\u6ce8\u6587\u306b\u5bfe\u3057\u3066\u3001\u7d14\u5229\u76ca\u306f\u308f\u305a\u304b$2\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u7d14\u5229\u76ca\u7387\u306f2.6%\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u8ca9\u58f2\u696d\u8005\u306f\u5272\u5f15\u5e45\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3002\u8ce2\u3044\u8ca9\u58f2\u696d\u8005\u306f\u5229\u76ca\u7387\u306e\u4e0b\u9650\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3002\u300c\u3044\u304b\u306a\u308b\u5546\u54c1\u306b\u3064\u3044\u3066\u3082\u3001\u7c97\u5229\u76ca\u738720%\u3092\u4e0b\u56de\u308b\u5272\u5f15\u306f\u6c7a\u3057\u3066\u884c\u308f\u306a\u3044\u3002\u4ee5\u4e0a\u3002\u300d<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001\u88fd\u54c1\u306e\u5229\u76ca\u7387\u306b\u5fdc\u3058\u3066\u5272\u5f15\u7387\u3092\u6bb5\u968e\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u5229\u76ca\u7387\u5546\u54c1\uff0850%\u4ee5\u4e0a\uff09\u306f\u300130%\u306e\u30aa\u30d5\u3092\u5b89\u5168\u306b\u7dad\u6301\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li>\u4e2d\u7a0b\u5ea6\u306e\u5229\u76ca\u7387\u306e\u5546\u54c1\uff0835\uff5e40%\uff09\u306f\u3001\u6700\u5927\u5229\u76ca\u7387\u304b\u308915%\u3057\u304b\u5dee\u3057\u5f15\u304b\u308c\u306a\u3044\u306f\u305a\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u5229\u76ca\u7387\u306e\u4f4e\u3044\u5546\u54c1\u306f\u3001\u3088\u308a\u5c0f\u3055\u306a\u5272\u5f15\uff085-10%\uff09\u306e\u307f\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u88fd\u54c1\u3054\u3068\u306e\u30b3\u30b9\u30c8\u69cb\u9020\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-4-running-one-b-2-b-discount-for-everyone\"><strong>\u9593\u9055\u30444\uff1a\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058B2B\u5272\u5f15\u3092\u9069\u7528\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>B2B\u4e8b\u696d\u8005\u306f\u3001B2C\u4e8b\u696d\u8005\u304c\u76f4\u9762\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u7279\u6709\u306e\u5272\u5f15\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5378\u58f2\u9867\u5ba2\u306f\u6bb5\u968e\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u671f\u5f85\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u300110\u500b\u8cfc\u5165\u3067X\u4fa1\u683c\u300150\u500b\u8cfc\u5165\u3067Y\u4fa1\u683c\u3001100\u500b\u8cfc\u5165\u3067Z\u4fa1\u683c\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5f7c\u3089\u306f\u307e\u305f\u4ee5\u4e0b\u306e\u3053\u3068\u3082\u671b\u3093\u3067\u3044\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u307e\u3068\u3081\u8cb7\u3044\u306b\u3088\u308b\u30dc\u30ea\u30e5\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u304c\u3055\u3089\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6700\u4f4e\u6ce8\u6587\u91d1\u984d\u306f\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u306b\u81ea\u52d5\u7684\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5373\u6642\u652f\u6255\u3044\u3067\u306f\u306a\u304f\u3001\u652f\u6255\u3044\u6761\u4ef6\u306e\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u30a2\u30ab\u30a6\u30f3\u30c8\u5c02\u7528\u306e\u30ab\u30b9\u30bf\u30e0\u4fa1\u683c\u8a2d\u5b9a\u3067\u3042\u308a\u3001\u4e00\u822c\u516c\u958b\u4fa1\u683c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u591a\u304f\u306eB2B\u4e8b\u696d\u8005\u306f\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3068\u624b\u52d5\u898b\u7a4d\u3082\u308a\u3067\u3053\u308c\u3092\u7ba1\u7406\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306b\u500b\u5225\u306e\u898b\u7a4d\u3082\u308a\u3092\u9001\u308a\u3001\u6ce8\u6587\u3054\u3068\u306b\u624b\u52d5\u3067\u5272\u5f15\u3092\u8a08\u7b97\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5e74\u9593\u58f2\u4e0a\u9ad8\u304c1,400,000\u30c9\u30eb\u3092\u8d85\u3048\u308b\u3068\u3001\u3053\u306e\u65b9\u6cd5\u306f\u6301\u7d9a\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306f\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058\u6bb5\u968e\u5272\u5f15\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u300c10\u500b\u8cfc\u5165\u30675%\u5272\u5f15\u300250\u500b\u8cfc\u5165\u306715%\u5272\u5f15\u3002\u300d\u3057\u304b\u3057\u3001\u5378\u58f2\u9867\u5ba2\u3068\u5c0f\u58f2\u9867\u5ba2\u3067\u306f\u5168\u304f\u7570\u306a\u308b\u6bb5\u968e\u5272\u5f15\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5378\u58f2\u308a\u306e\u5834\u5408\u306f10\u500b\u306725%\u7bc0\u7d04\u3067\u304d\u308b\u306f\u305a\u3067\u3059\uff08\u5927\u91cf\u8cfc\u5165\u306e\u65b9\u304c\u914d\u9001\u30b3\u30b9\u30c8\u304c\u5b89\u3044\u305f\u3081\uff09\u3002\u5c0f\u58f2\u308a\u306e\u5834\u5408\u306f10\u500b\u30675%\u7bc0\u7d04\u3067\u304d\u308b\u306f\u305a\u3067\u3059\uff08\u5c0f\u53e3\u8cfc\u5165\u8005\u3067\u3042\u308b\u305f\u3081\uff09\u3002\u5229\u76ca\u7387\u3092\u640d\u306a\u3063\u305f\u308a\u3001\u9867\u5ba2\u3092\u5931\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u4e21\u65b9\u306b\u540c\u3058\u5272\u5f15\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001\u9867\u5ba2\u30bf\u30a4\u30d7\u5225\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5378\u58f2\u9867\u5ba2\u306b\u306f\u3001\u3088\u308a\u5927\u304d\u306a\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u308b\u5358\u4e00\u306e\u4fa1\u683c\u5e2f\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e00\u822c\u9867\u5ba2\u306b\u306f\u3001\u5168\u304f\u7570\u306a\u308b\u6761\u4ef6\u306e\u5225\u306e\u968e\u5c64\u304c\u8a2d\u3051\u3089\u308c\u308b\u3002<\/li>\n\n\n\n<li>\u6700\u4f4e\u8cfc\u5165\u91d1\u984d\u306f\u81ea\u52d5\u7684\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u5272\u5f15\u7387\u306f\u5b9f\u969b\u306e\u914d\u9001\u30b3\u30b9\u30c8\u306b\u5fdc\u3058\u3066\u5909\u52d5\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e21\u30b0\u30eb\u30fc\u30d7\u3068\u3082\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u6ce8\u6587\u51e6\u7406\u306a\u3057\u306b\u9069\u5207\u306a\u81ea\u52d5\u5316\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-5-discount-cannibalization\"><strong>\u9593\u9055\u30445\uff1a\u4fa1\u683c\u7af6\u4e89\u306e\u5171\u98df\u3044<\/strong><\/h3>\n\n\n\n<p>\u4eca\u56de\u306f\u3001Shopify\u3067\u3088\u304f\u3042\u308b\u5272\u5f15\u306e\u5931\u6557\u4f8b5\u3064\u76ee\u3067\u3059\u3002\u5272\u5f15\u306b\u3088\u308b\u5171\u98df\u3044\u73fe\u8c61\u3068\u306f\u3001\u5546\u54c1A\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u969b\u306b\u3001\u9867\u5ba2\u304c\u672c\u6765\u8cfc\u5165\u4e88\u5b9a\u3060\u3063\u305f\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1B\u3067\u306f\u306a\u304f\u3001\u5546\u54c1A\u3092\u8cfc\u5165\u3057\u3066\u3057\u307e\u3046\u73fe\u8c61\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\uff1a<\/strong> \u3042\u306a\u305f\u306f\u30b9\u30ad\u30f3\u30b1\u30a2\u30bb\u30c3\u30c8\u3068\u5358\u54c1\u30dc\u30c8\u30eb\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30ad\u30f3\u30b1\u30a2\u30bb\u30c3\u30c8\u306e\u5229\u76ca\u7387\u306f60%\u3067\u3059\u3002\u500b\u3005\u306e\u30dc\u30c8\u30eb\u306e\u5229\u76ca\u7387\u306f40%\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u5728\u5eab\u51e6\u5206\u306e\u305f\u3081\u3001\u500b\u3005\u306e\u30dc\u30c8\u30eb\u306b25%\u306e\u5272\u5f15\u3092\u9069\u7528\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30bb\u30c3\u30c8\u8cfc\u5165\u3092\u4e88\u5b9a\u3057\u3066\u3044\u305f\u9867\u5ba2\u306f\u3001\u5272\u5f15\u4fa1\u683c\u306e\u30dc\u30c8\u30eb\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/li>\n\n\n\n<li>\u58f2\u4e0a\u9ad8\u306f\u6570\u5b57\u4e0a\u306f\u597d\u8abf\u306b\u898b\u3048\u308b\u304c\u3001\u5b9f\u969b\u306e\u5229\u76ca\u306f\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3042\u306a\u305f\u306f\u88fd\u54c1\u9593\u306e\u76f8\u4e92\u5f71\u97ff\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3044\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u8003\u616e\u305b\u305a\u306b\u3001\u4e00\u3064\u306e\u88fd\u54c1\u3060\u3051\u3092\u6700\u9069\u5316\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u5229\u76ca\u7387\u306e\u4f4e\u3044\u5546\u54c1\u306e\u307f\u3092\u5272\u5f15\u5bfe\u8c61\u3068\u3059\u308b\u304b\u3001\u5272\u5f15\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u5358\u54c1\u30dc\u30c8\u30eb\u309225%\u5272\u5f15\u3067\u8cfc\u5165\u3067\u304d\u308b\u306e\u306f\u3001\u30bb\u30c3\u30c8\u3067\u8cfc\u5165\u3057\u305f\u5834\u5408\u306e\u307f\u3067\u3059\u3002\u300d<\/li>\n\n\n\n<li>\u58f2\u308c\u884c\u304d\u306e\u920d\u3044\u8272\u306e\u30dc\u30c8\u30eb\u306f\u5272\u5f15\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u307e\u3059\u3002\u4eba\u6c17\u8272\u306f\u901a\u5e38\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u307e\u305a\u306f\u6700\u3082\u5229\u76ca\u7387\u306e\u9ad8\u3044\u90e8\u5206\u3092\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u5229\u76ca\u7387\u3092\u57fa\u6e96\u306b\u6226\u7565\u7684\u306b\u5024\u5f15\u304d\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-6-volume-discount-strategy-that-actually-protects-margins\"><strong>\u9593\u9055\u30446\uff1a\u5b9f\u969b\u306b\u306f\u5229\u76ca\u7387\u3092\u5b88\u308b\u305f\u3081\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u6226\u7565<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/ja\/blog\/volume-based-discounts-in-e-commerce\/\">\u6570\u91cf\u5272\u5f15 <\/a>\u5927\u91cf\u8cfc\u5165\u306f\u7f70\u305b\u3089\u308c\u308b\u3079\u304d\u3067\u306f\u306a\u304f\u3001\u5968\u52b1\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u5e97\u8217\u306f\u5b9f\u969b\u306e\u30b3\u30b9\u30c8\u3092\u7406\u89e3\u305b\u305a\u306b\u3001\u9006\u7b97\u7684\u306a\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u300c1\u500b\u8cfc\u5165\u3067\u5b9a\u4fa1\u30025\u500b\u8cfc\u5165\u30675%\u5272\u5f15\u300220\u500b\u8cfc\u5165\u306710%\u5272\u5f15\u3002\u300d\u3053\u308c\u306f\u4e00\u898b\u59a5\u5f53\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u969b\u306e1\u500b\u3042\u305f\u308a\u306e\u5229\u76ca\u7387\u3092\u8a08\u7b97\u3059\u308b\u3068\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u8ab0\u304b\u304c20\u500b\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u3042\u306a\u305f\u306f\u4ee5\u4e0b\u306e\u91d1\u984d\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5358\u4f4d\u5f53\u305f\u308a\u306e\u9001\u6599\u304c\u5b89\u304f\u306a\u308a\u307e\u3059\u3002\u5358\u4f4d\u5f53\u305f\u308a\u306e\u68b1\u5305\u8cbb\u7528\u304c\u5b89\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>1\u500b\u3042\u305f\u308a\u306e\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u4f5c\u696d\u30b3\u30b9\u30c8\u304c\u524a\u6e1b\u3055\u308c\u307e\u3059\u3002\u901a\u5e38\u3001\u793e\u5185\u30673\uff5e5%\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3057\u304b\u3057\u300110%\u3060\u3051\u3092\u5272\u5f15\u3059\u308c\u3070\u3001\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u591a\u304f\u306e\u5e97\u8217\u306f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u52b9\u679c\u3092\u7406\u89e3\u305b\u305a\u306b\u3001\u904e\u5270\u306a\u5024\u5f15\u304d\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u968e\u5c64\u3092\u8a2d\u5b9a\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u793e\u5185\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u91cf\u306e\u524a\u6e1b\u52b9\u679c\u3092\u8a08\u7b97\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li>\u300c\u9867\u5ba2\u304c20\u53f0\u8cfc\u5165\u3059\u308c\u3070\u3001\u5f53\u793e\u306e\u30b3\u30b9\u30c8\u306f4%\u6e1b\u5c11\u3057\u307e\u3059\u3002\u300d<\/li>\n\n\n\n<li>\u305d\u306e\u3046\u30612%\u3092\u5272\u5f15\u3068\u3057\u3066\u8fd4\u91d1\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6b8b\u308a\u306f\u5229\u76ca\u3068\u3057\u3066\u6b8b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li>\u3055\u307e\u3056\u307e\u306a\u95be\u5024\u3092\u30c6\u30b9\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u53ce\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u5229\u76ca\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u8981\u56e0\u3092\u8ffd\u8de1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-7-tiered-discount-automation-without-confusing-codes\"><strong>\u9593\u9055\u30447\uff1a\u6bb5\u968e\u7684\u5272\u5f15\u306e\u81ea\u52d5\u5316\uff08\u7d1b\u3089\u308f\u3057\u3044\u30b3\u30fc\u30c9\u306a\u3057\u3067\uff09<\/strong><\/h3>\n\n\n\n<p>\u591a\u304f\u306eShopify\u30b9\u30c8\u30a2\u3067\u306f\u3001\u500b\u5225\u306e\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066\u6bb5\u968e\u7684\u306a\u5272\u5f15\u3092\u624b\u52d5\u3067\u5b9f\u65bd\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u6570\u91cf\u5272\u5f15\u306f\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u8ad6\u7406\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u306a\u304f\u3001\u5272\u5f15\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u901a\u3058\u3066\u4f5c\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6570\u91cf\u306e\u3057\u304d\u3044\u5024\u3054\u3068\u306b10\u7a2e\u985e\u306e\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u304a\u5ba2\u69d8\u304c5\u500b\u8cfc\u5165\u3055\u308c\u305f\u5834\u5408\u3001\u5272\u5f15\u30b3\u30fc\u30c9A\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u304a\u5ba2\u69d8\u304c15\u500b\u8cfc\u5165\u3055\u308c\u305f\u5834\u5408\u3001\u5272\u5f15\u30b3\u30fc\u30c9B\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u304a\u5ba2\u69d8\u304c50\u500b\u8cfc\u5165\u3055\u308c\u305f\u5834\u5408\u3001\u5272\u5f15\u30b3\u30fc\u30c9C\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u306f\u3069\u306e\u30b3\u30fc\u30c9\u304c\u81ea\u5206\u306e\u72b6\u6cc1\u306b\u9069\u7528\u3055\u308c\u308b\u306e\u304b\u5206\u304b\u3089\u305a\u3001\u6df7\u4e71\u3057\u3066\u3057\u307e\u3046\u3002\u4e2d\u306b\u306f\u5168\u304f\u30b3\u30fc\u30c9\u3092\u4f7f\u308f\u306a\u3044\u4eba\u3082\u3044\u308b\u3002\u305d\u3046\u306a\u308b\u3068\u3001\u53ce\u76ca\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u3042\u308b\u3044\u306f\u3001\u8907\u6570\u306e\u30b3\u30fc\u30c9\u3092\u8a66\u305d\u3046\u3068\u3059\u308b\u9867\u5ba2\u3082\u3044\u3066\u3001\u307e\u305f\u3057\u3066\u3082\u91cd\u8907\u9069\u7528\u306e\u554f\u984c\u306b\u76f4\u9762\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001\u900f\u660e\u6027\u306e\u3042\u308b\u81ea\u52d5\u6bb5\u968e\u5272\u5f15\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002 <\/strong><a href=\"https:\/\/discountray.com\/ja\/blog\/best-shopify-tiered-discount-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u6bb5\u968e\u5272\u5f15\u30a2\u30d7\u30ea<\/strong><\/a><strong> \u30b3\u30fc\u30c9\u306a\u3057\u306e\u5834\u5408\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u304c\u6570\u91cf\u3092\u8abf\u6574\u3059\u308b\u3068\u3001\u4fa1\u683c\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u300c\u304a\u5ba2\u69d8\u306f23\u500b\u3054\u8cfc\u5165\u3055\u308c\u307e\u3059\u3002\u5272\u5f15\u984d\u306f12%\u3067\u3059\u3002\u300d<\/li>\n\n\n\n<li>\u304a\u5ba2\u69d8\u306b\u3088\u308b\u64cd\u4f5c\u306f\u4e00\u5207\u4e0d\u8981\u3067\u3001\u81ea\u52d5\u7684\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3053\u308c\u306b\u3088\u308a\u3001\u6c7a\u6e08\u6642\u306e\u7169\u96d1\u3055\u304c\u89e3\u6d88\u3055\u308c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5287\u7684\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-8-personalized-discounts-without-losing-profit\"><strong>\u9593\u9055\u30448\uff1a\u5229\u76ca\u3092\u640d\u306a\u308f\u305a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u306f\u3001\u5b9f\u969b\u306b\u52b9\u679c\u306e\u3042\u308b\u6210\u9577\u4fc3\u9032\u7b56\u3067\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u306f\u3001\u4fa1\u683c\u306b\u654f\u611f\u306a\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u304a\u5f97\u306a\u5272\u5f15\u3092\u53d7\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5927\u898f\u6a21\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u624b\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u305f\u81ea\u52d5\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u5e97\u8217\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u624b\u4f5c\u696d\u3067\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u5ba2\u3092\u898b\u3064\u3051\u3066\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u30e1\u30fc\u30eb\u3067\u9001\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u306f1\u65e5\u306b10\u4eba\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u6709\u52b9\u3067\u3059\u304c\u3001100\u4eba\u30841,000\u4eba\u3068\u3044\u3063\u305f\u5927\u898f\u6a21\u306a\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u901a\u7528\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30bb\u30b9\u306f\u81ea\u52d5\u5316\u3055\u308c\u3001\u304b\u3064\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u4eca\u56de\u306e\u9593\u9055\u3044\u306f\u3001\u5fc5\u8981\u306a\u30a4\u30f3\u30d5\u30e9\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u8a66\u307f\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001\u6761\u4ef6\u4ed8\u304d\u30eb\u30fc\u30eb\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u3001\u5927\u5e45\u306a\u5272\u5f15\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306f\u5272\u5f15\u984d\u304c\u5c0f\u3055\u304f\u306a\u308b\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u65e2\u306b\u9ad8\u3044\u3002<\/li>\n\n\n\n<li>\u9ad8\u4fa1\u5024\u9867\u5ba2\u306b\u306f\u3001\u5272\u5f15\u3067\u306f\u306a\u304f\u7279\u5225\u306a\u7279\u5178\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9001\u6599\u7121\u6599\u3001\u5148\u884c\u30a2\u30af\u30bb\u30b9\u3001\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u306a\u3069\u306f\u3001\u5b9f\u969b\u306b\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u9ad8\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-9-bogo-strategy-that-actually-protects-margins\"><strong>\u9593\u9055\u30449\uff1a\u5b9f\u969b\u306b\u306f\u5229\u76ca\u7387\u3092\u5b88\u308bBOGO\u6226\u7565<\/strong><\/h3>\n\n\n\n<p>BOGO\uff081\u3064\u8cb7\u3046\u3068\u3082\u30461\u3064\u7121\u6599\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4e00\u898b\u3059\u308b\u3068\u7c21\u5358\u305d\u3046\u306b\u898b\u3048\u3066\u3082\u3001\u5b9f\u969b\u306b\u306f\u5229\u76ca\u3092\u51fa\u3059\u306e\u304c\u975e\u5e38\u306b\u96e3\u3057\u3044\u3002\u8868\u9762\u7684\u306b\u306f\u3001\u9867\u5ba2\u304c1\u3064\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u3082\u30461\u3064\u304c\u7121\u6599\u306b\u306a\u308b\u3002\u6700\u521d\u306e\u5546\u54c1\u3067\u5229\u76ca\u3092\u51fa\u3057\u30012\u3064\u76ee\u306e\u5546\u54c1\u306f\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u3001\u3068\u3044\u3046\u308f\u3051\u3060\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u307b\u3068\u3093\u3069\u306e\u5e97\u8217\u304c\u72af\u3059\u9593\u9055\u3044\u306f\u3053\u3053\u306b\u3042\u308b\u3002\u9867\u5ba2\u304c\u4f55\u3092\u9078\u3076\u304b\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u305b\u305a\u306b\u3001\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1\u30921\u3064\u8cb7\u3046\u3068\u3082\u30461\u3064\u7121\u6599\u306b\u3059\u308b\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n\n\n\n<p>\u300c\u30b7\u30e3\u30c4\u30921\u679a$50\u3067\u8cfc\u5165\u3059\u308b\u3068\u3001\u3082\u30461\u679a\u7121\u6599\u3002\u300d\u30b7\u30e3\u30c4\u306e\u88fd\u9020\u30b3\u30b9\u30c8\u306f$15\u3067\u3059\u3002\u5229\u76ca\u7387\u306f70%\u3067\u3059\u3002\u3053\u306e\u5546\u54c1\u3067BOGO\uff081\u679a\u8cb7\u3046\u3068\u3082\u30461\u679a\u7121\u6599\uff09\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u5229\u76ca\u304c\u51fa\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u304c\u7121\u6599\u30a2\u30a4\u30c6\u30e0\u3068\u3057\u3066\u5b9f\u969b\u306b\u3069\u306e\u5546\u54c1\u3092\u9078\u3093\u3060\u304b\u306f\u8ffd\u8de1\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u8ce2\u3044\u9867\u5ba2\u306f\u30b7\u30b9\u30c6\u30e0\u3092\u60aa\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u304a\u624b\u9803\u4fa1\u683c\u306e\u30b7\u30e3\u30c4\u3092\u3054\u8cfc\u5165\u3044\u305f\u3060\u304f\u3068\u3001\u5229\u76ca\u7387\u306e\u9ad8\u3044\u30b7\u30e3\u30c4\u304c\u7121\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3042\u306a\u305f\u306f\u30b7\u30e3\u30c41\u679a\u306750%\u306e\u5229\u76ca\u3092\u5931\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u5b9f\u969b\u306b\u306f\u3001\u3088\u308a\u9ad8\u4fa1\u306a\u30b7\u30e3\u30c4\u3067\u306f70%\u306e\u30de\u30fc\u30b8\u30f3\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u7dcf\u640d\u5931\u984d\u306f\u3001\u5f53\u521d\u306e\u8a08\u7b97\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u5927\u304d\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001BOGO\uff081\u3064\u8cb7\u3046\u3068\u3082\u30461\u3064\u7121\u6599\uff09\u306e\u5bfe\u8c61\u5546\u54c1\u3092\u9650\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u30b7\u30e3\u30c4\u3092\u3069\u308c\u3067\u30821\u679a\u3054\u8cfc\u5165\u3044\u305f\u3060\u304f\u3068\u3001\u6700\u5927$30\u76f8\u5f53\u306e\u30b7\u30e3\u30c4\u3092\u3082\u30461\u679a\u30d7\u30ec\u30bc\u30f3\u30c8\u3002\u300d<\/li>\n\n\n\n<li>\u9867\u5ba2\u304c\u3042\u306a\u305f\u3092\u6b3a\u304f\u3053\u3068\u3092\u9632\u304e\u3064\u3064\u3001\u77e5\u899a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5229\u76ca\u7387\u306e\u4f4e\u3044\u5546\u54c1\u306e\u307f\u30011\u3064\u8cb7\u3046\u3068\u3082\u30461\u3064\u7121\u6599\u306b\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3002\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1\u306f\u4fdd\u8b77\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-10-discount-hierarchy-when-multiple-discounts-collide\"><strong>\u9593\u9055\u304410\uff1a\u5272\u5f15\u306e\u968e\u5c64\u69cb\u9020\uff08\u8907\u6570\u306e\u5272\u5f15\u304c\u91cd\u8907\u3059\u308b\u5834\u5408\uff09<\/strong><\/h3>\n\n\n\n<p>\u3053\u308c\u3067\u3001Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306e\u6700\u5f8c\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u3067\u306f\u3001\u5b63\u7bc0\u5272\u5f15\uff0820%\u30aa\u30d5\uff09\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5272\u5f15\uff0810%\u30aa\u30d5\uff09\u3001\u6570\u91cf\u5272\u5f15\uff085\u500b\u8cfc\u5165\u3054\u3068\u306b\u3055\u3089\u306b5%\u30aa\u30d5\uff09\u306e3\u7a2e\u985e\u306e\u5272\u5f15\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u30bb\u30fc\u30eb\u671f\u9593\u4e2d\u306b\u6ce8\u6587\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u6301\u3061\u300115\u500b\u306e\u5546\u54c1\u3092\u6ce8\u6587\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u652f\u6255\u984d\u306f\u3044\u304f\u3089\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1fShopify\u306b\u306f\u660e\u78ba\u306a\u56de\u7b54\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u5272\u5f15\u304c\u9069\u7528\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u91cd\u8907\u3057\u3066\u9069\u7528\u3055\u308c\u308b\u5834\u5408\u3001\u3042\u308b\u3044\u306f\u7af6\u5408\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u30eb\u30fc\u30eb\u306e\u9806\u5e8f\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u9806\u5e8f\u306b\u3064\u3044\u3066\u306f\u8ab0\u3082\u6587\u66f8\u5316\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u3053\u306e\u30df\u30b9\u304c\u6df7\u4e71\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306f\u3001\u76ee\u306b\u898b\u3048\u306a\u3044\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u7570\u306a\u308b\u91d1\u984d\u3092\u652f\u6255\u3046\u3002<\/li>\n\n\n\n<li>\u4e00\u8cab\u6027\u304c\u306a\u3044\u3068\u4e0d\u6e80\u3092\u8a00\u3046\u4eba\u3082\u3044\u308b\u3002\u6c17\u3065\u304b\u306a\u3044\u4eba\u3082\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u3042\u306a\u305f\u306f\u77e5\u3089\u305a\u77e5\u3089\u305a\u306e\u3046\u3061\u306b\u3001\u3042\u3089\u3086\u308b\u53d6\u5f15\u3067\u640d\u3092\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u8ad6\u7406\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u304b\u3089\u3001\u53ce\u76ca\u3092\u4e88\u6e2c\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\u306f\u3001\u660e\u78ba\u306a\u5272\u5f15\u968e\u5c64\u3092\u6587\u66f8\u5316\u3057\u3001\u305d\u308c\u3092\u5fb9\u5e95\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u3078\u306e\u5fe0\u8aa0\u5fc3\u306f\u3001\u3059\u3079\u3066\u306e\u6ce8\u6587\u306b\u304a\u3044\u3066\u5e38\u306b\u6700\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u5b63\u7bc0\u5272\u5f15\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5272\u5f15\u3088\u308a\u3082\u5927\u304d\u3044\u5834\u5408\u306b\u306e\u307f\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6570\u91cf\u5272\u5f15\u306f\u5b9a\u4fa1\u5546\u54c1\u306b\u306e\u307f\u9069\u7528\u3055\u308c\u3001\u5272\u5f15\u5546\u54c1\u306b\u306f\u9069\u7528\u3055\u308c\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li>\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u304c\u4e00\u3064\u3002\u660e\u78ba\u306a\u52dd\u8005\u3082\u4e00\u4eba\u3002\u4e00\u8cab\u6027\u304c\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-example-how-blank-print-media-improved-shopify-discounting-with-discount-ray\"><strong>\u5b9f\u4f8b\uff1aDiscountRay\u3092\u4f7f\u7528\u3057\u3066Shopify\u306e\u5272\u5f15\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u7121\u5730\u306e\u5370\u5237\u30e1\u30c7\u30a3\u30a2\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u305f\u304b<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/ja\/blog\/blank-print-media-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7a7a\u767d\u306e\u5370\u5237\u30e1\u30c7\u30a3\u30a2<\/a>\u5357\u30a2\u30d5\u30ea\u30ab\u306e\u5370\u5237\u7528\u54c1\u4f1a\u793e\u3067\u3042\u308b \u306f\u3001\u6607\u83ef\u30de\u30b0\u30ab\u30c3\u30d7\u3001\u30ad\u30fc\u30db\u30eb\u30c0\u30fc\u3001\u30d3\u30cb\u30fc\u30eb\u30ed\u30fc\u30eb\u3001\u30d0\u30ca\u30fc\u751f\u5730\u3001\u5305\u88c5\u8cc7\u6750\u3001\u5370\u5237\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306a\u3069\u306e\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002Shopify\u306e\u30ab\u30bf\u30ed\u30b0\u304c\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u591a\u304f\u306e\u88fd\u54c1\u306b\u7570\u306a\u308b\u30b5\u30a4\u30ba\u3001\u4ed5\u4e0a\u3052\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306e\u4fa1\u683c\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u305f\u3081\u3001\u5272\u5f15\u306e\u7ba1\u7406\u304c\u3088\u308a\u8907\u96d1\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f7c\u3089\u306e\u4e3b\u306a\u8ab2\u984c\u306f\u3001\u5272\u5f15\u304c\u4e0d\u8db3\u3057\u3066\u3044\u305f\u3053\u3068\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u554f\u984c\u306f\u3001\u5272\u5f15\u306e\u7ba1\u7406\u3084\u8868\u793a\u304c\u7c21\u5358\u3067\u306f\u306a\u304b\u3063\u305f\u3053\u3068\u3060\u3063\u305f\u3002Shopify\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u306a\u4fa1\u683c\u8a2d\u5b9a\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306e\u5272\u5f15\u4fa1\u683c\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3067\u76f4\u63a5\u307e\u3068\u3081\u8cb7\u3044\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5ba3\u4f1d\u3057\u305f\u308a\u3001\u6570\u767e\u3082\u306e\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u624b\u4f5c\u696d\u306a\u3057\u3067\u6700\u65b0\u306e\u72b6\u614b\u306b\u7dad\u6301\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3060\u3063\u305f\u306e\u3060\u3002<\/p>\n\n\n\n<p>\u5927\u91cf\u8cfc\u5165\u8005\u3084\u5370\u5237\u696d\u8005\u3092\u9867\u5ba2\u3068\u3059\u308b\u5e97\u8217\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f3\u3064\u306e\u5927\u304d\u306a\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306e\u4fa1\u683c\u3092\u6b63\u78ba\u306b\u7ba1\u7406\u3059\u308b\u306e\u306f\u3088\u308a\u56f0\u96e3\u3060\u3063\u305f\u3002<\/li>\n\n\n\n<li>\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\u304c\u3001\u6c7a\u6e08\u524d\u306b\u5341\u5206\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u3002<\/li>\n\n\n\n<li>\u624b\u52d5\u3067\u306e\u4fa1\u683c\u66f4\u65b0\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u30df\u30b9\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u305f\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3001Blank Print Media\u306fDiscountRay\u306eGrowth\u30d7\u30e9\u30f3\u306e\u5229\u7528\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002DiscountRay\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3092\u91cd\u8907\u767b\u9332\u3057\u305f\u308a\u3001\u30ab\u30b9\u30bf\u30e0\u30b3\u30fc\u30c9\u3092\u8a18\u8ff0\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u304f\u30011\u3064\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u5272\u5f15\u3084\u6570\u91cf\u30d9\u30fc\u30b9\u306e\u5272\u5f15\u3092\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-1024x534.jpg\" alt=\"Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u9593\u9055\u3044 - Shopify\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306eDiscountray\" class=\"wp-image-4137\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-1024x534.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-300x156.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-768x400.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-1536x801.jpg 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-18x9.jpg 18w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store.jpg 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5909\u66f4\u70b9\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u88fd\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306e\u5272\u5f15\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u308a\u30016mm\u300110mm\u300140mm\u306e\u30c6\u30fc\u30d7\u30ed\u30fc\u30eb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u6b63\u78ba\u306a\u4fa1\u683c\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6570\u91cf\u5272\u5f15\u306b\u3088\u308a\u3001\u300c5\u500b\u4ee5\u4e0a\u8cfc\u5165\u30671\u500b\u3042\u305f\u308a5.00\u30e9\u30f3\u30c9\u5272\u5f15\u300d\u3068\u3044\u3063\u305f\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\u304c\u3088\u308a\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u3063\u305f\u3002<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4fa1\u683c\u66f4\u65b0\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u5546\u54c1\u306e\u7a2e\u985e\u3092\u5909\u66f4\u3057\u305f\u308a\u3001\u6570\u91cf\u3092\u5897\u3084\u3057\u305f\u308a\u3057\u305f\u969b\u306b\u3001\u4fa1\u683c\u304c\u5373\u5ea7\u306b\u5909\u66f4\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u6c7a\u6e08\u524d\u306b\u9069\u5207\u306a\u5272\u5f15\u984d\u3092\u78ba\u8a8d\u3067\u304d\u3001\u30aa\u30d5\u30a1\u30fc\u3092\u3088\u308a\u660e\u78ba\u306b\u6bd4\u8f03\u3057\u3001\u3088\u308a\u5b89\u5fc3\u3057\u3066\u307e\u3068\u3081\u8cb7\u3044\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001Blank Print Media\u306e\u30c1\u30fc\u30e0\u306f\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u4f5c\u696d\u3092\u524a\u6e1b\u3057\u3001\u5e97\u8217\u5168\u4f53\u3067\u5272\u5f15\u30eb\u30fc\u30eb\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001\u5272\u5f15\u4f53\u9a13\u304c\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u3001\u5927\u91cf\u8cfc\u5165\u8005\u306e\u6ce8\u6587\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u696d\u52d9\u304c\u7c21\u7d20\u5316\u3055\u308c\u3001\u4fa1\u683c\u8a2d\u5b9a\u30df\u30b9\u304c\u6e1b\u308a\u3001\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u304c\u5f37\u5316\u3055\u308c\u305f\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5f7c\u3089\u81ea\u8eab\u306e\u30ec\u30d3\u30e5\u30fc\u306b\u3082\u305d\u306e\u5f71\u97ff\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u305f\u3002<\/strong><strong><em> <\/em><\/strong><em>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u672c\u5f53\u306b\u5f79\u7acb\u3064\u7d20\u6674\u3089\u3057\u3044\u30a2\u30d7\u30ea\u3067\u3059\u3002\u8ab0\u306b\u3067\u3082\u304a\u52e7\u3081\u3057\u307e\u3059\uff01\u300d<\/em><\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001Shopify\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u304c\u76ee\u6307\u3059\u3079\u304d\u5272\u5f15\u306e\u5b9f\u65bd\u65b9\u6cd5\u3067\u3059\u3002\u76ee\u6a19\u306f\u3001\u3042\u3089\u3086\u308b\u5834\u6240\u3067\u3088\u308a\u5927\u304d\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u306f\u3001\u9069\u5207\u306a\u5546\u54c1\u306b\u5bfe\u3057\u3066\u3001\u9069\u5207\u306a\u8cfc\u5165\u8005\u306b\u5bfe\u3057\u3066\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u9069\u5207\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-real-fix-conditional-discount-logic\"><strong>\u771f\u306e\u89e3\u6c7a\u7b56\uff1a\u6761\u4ef6\u4ed8\u304d\u5272\u5f15\u30ed\u30b8\u30c3\u30af<\/strong><\/h2>\n\n\n\n<p>Shopify\u306e\u5272\u5f15\u306b\u95a2\u3059\u308b\u30df\u30b9\u306f\u3001\u6839\u672c\u539f\u56e0\u304c\u4e00\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u6761\u4ef6\u4ed8\u304d\u30ed\u30b8\u30c3\u30af\u306e\u6b20\u5982\u3067\u3059\u3002\u300c\u9867\u5ba2\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u3042\u308c\u307010%\u3092\u9069\u7528\u3057\u3001\u305d\u3046\u3067\u306a\u3051\u308c\u307020%\u3092\u9069\u7528\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002Shopify\u306b\u306f\u3001if-then\u30eb\u30fc\u30eb\u304c\u6a19\u6e96\u3067\u5099\u308f\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u3001\u5c0f\u58f2\u696d\u8005\u304c\u5272\u5f15\u3067\u640d\u3092\u3059\u308b\u7406\u7531\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5024\u5f15\u304d\u81ea\u4f53\u304c\u60aa\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5f7c\u3089\u304c\u8ce2\u660e\u306a\u6226\u7565\u3092\u5b9f\u884c\u3067\u304d\u306a\u3044\u304b\u3089\u3060\u3002<\/li>\n\n\n\n<li>\u6761\u4ef6\u4ed8\u304d\u30ed\u30b8\u30c3\u30af\u304c\u6b20\u3051\u3066\u3044\u308b\u3002\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u81ea\u52d5\u5316\u6a5f\u80fd\u3082\u6b20\u3051\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u305d\u308c\u3089\u306f\u8a3c\u62e0\u91d1\u4fdd\u8b77\u898f\u5b9a\u304c\u306a\u3044\u3002\u5272\u5f15\u9664\u5916\u898f\u5b9a\u3082\u306a\u3044\u3002<\/li>\n\n\n\n<li>\u5272\u5f15\u968e\u5c64\u304c\u6b20\u5982\u3057\u3066\u3044\u308b\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4fa1\u683c\u81ea\u52d5\u5316\u6a5f\u80fd\u3082\u6b20\u5982\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u9069\u5207\u306a<strong> <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=shopify-discount-mistakes\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u5272\u5f15\u30a2\u30d7\u30ea<\/a> <\/strong>\u5272\u5f15\u3068\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5272\u5f15\u306f\u7834\u58ca\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u3082\u306e\u3068\u306a\u308b\u3002\u6761\u4ef6\u4ed8\u304d\u5272\u5f15\u30ed\u30b8\u30c3\u30af\u306f\u3001\u5927\u898f\u6a21\u306a\u5272\u5f15\u4e8b\u696d\u306b\u304a\u3051\u308b\u3042\u3089\u3086\u308b\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u4e8b\u696d\u306e\u57fa\u76e4\u3068\u306a\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u7d50\u8ad6<\/strong><\/h2>\n\n\n\n<p>Shopify\u306e\u5272\u5f15\u3067\u3088\u304f\u3042\u308b10\u306e\u9593\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u3067\u3001Shopify\u30b9\u30c8\u30a2\u3067\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u969b\u306b\u907f\u3051\u308b\u3079\u304d\u3053\u3068\u3068\u3001\u305d\u306e\u56de\u907f\u65b9\u6cd5\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u540c\u3058\u9593\u9055\u3044\u3092\u7e70\u308a\u8fd4\u3057\u3066\u640d\u5931\u3092\u88ab\u3089\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5b66\u3073\u3001\u305d\u3057\u3066\u3082\u3061\u308d\u3093\u79c1\u305f\u3061\u306e\u30d6\u30ed\u30b0\u3082\u53c2\u8003\u306b\u3001Shopify\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u307e\u3057\u3087\u3046\u3002Shopify\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e\u30d2\u30f3\u30c8\u3084\u30b3\u30c4\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4ed6\u306e\u30d6\u30ed\u30b0\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1779434216793\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>Shopify\u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u5272\u5f15\u7387\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u305d\u308c\u306f\u5b8c\u5168\u306b\u88fd\u54c1\u3054\u3068\u306e\u5229\u76ca\u7387\u306b\u3088\u308a\u307e\u3059\u3002\u5229\u76ca\u7387\u304c60%\u306e\u5834\u5408\u300125%\u5272\u5f15\u3057\u3066\u308235%\u306e\u7c97\u5229\u76ca\u304c\u6b8b\u308a\u307e\u3059\u3002\u5229\u76ca\u7387\u304c40%\u306e\u5834\u5408\u300125%\u5272\u5f15\u3059\u308b\u306815%\u3057\u304b\u6b8b\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u5229\u76ca\u7387\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u5272\u5f15\u984d\u3092\u5236\u9650\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5e73\u5747\u7684\u306a\u5e97\u8217\u3067\u306f\u3001\u58f2\u4e0a\u306e10\uff5e15%\u3092\u5272\u5f15\u306b\u5145\u3066\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1779434225017\" class=\"rank-math-list-item\">\n<h3 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class=\"rank-math-question\"><strong>\u5024\u5f15\u304d\u306f\u9577\u671f\u7684\u306b\u898b\u3066\u5229\u76ca\u306b\u3068\u3063\u3066\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/strong><\/h3>\n<div 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