{"id":65,"date":"2024-02-27T07:47:07","date_gmt":"2024-02-27T07:47:07","guid":{"rendered":"https:\/\/discountray.com\/?p=65"},"modified":"2025-06-27T09:38:45","modified_gmt":"2025-06-27T09:38:45","slug":"maximizing-value-through-negotiations-in-b2b-sales","status":"publish","type":"post","link":"https:\/\/discountray.com\/ja\/blog\/maximizing-value-through-negotiations-in-b2b-sales\/","title":{"rendered":"B2B \u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308b\u52b9\u679c\u7684\u306a\u4ea4\u6e09: \u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u65b9\u6cd5"},"content":{"rendered":"

B2B \u8ca9\u58f2\u30b0\u30e9\u30d5\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b? \u4ea4\u6e09\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u89e3\u6c7a\u7b56\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u306e\u5927\u304d\u3044\u74b0\u5883\u3067\u306f\u3001\u4ea4\u6e09\u80fd\u529b\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u6210\u529f\u3001\u53ce\u76ca\u3001\u305d\u3057\u3066\u512a\u308c\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u719f\u7df4\u3057\u305f\u4ea4\u6e09\u8005\u306e\u624b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4ea4\u6e09\u30b9\u30ad\u30eb\u306f\u3001\u8907\u96d1\u306a\u5951\u7d04\u66f8\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u4f55\u767e\u4e07\u30c9\u30eb\u3082\u306e\u4fa1\u5024\u304c\u3042\u308b\u8cfc\u5165\u6ce8\u6587\u3092\u4ea4\u6e09\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u512a\u308c\u305f\u55b6\u696d\u62c5\u5f53\u8005\u3068\u51e1\u5eb8\u306a\u55b6\u696d\u62c5\u5f53\u8005\u3092\u533a\u5225\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30d7\u30ed\u306e\u3088\u3046\u306a\u4ea4\u6e09\u8005\u306b\u306a\u308b\u306b\u306f\u3001\u4ea4\u6e09\u30b9\u30ad\u30eb\u3092\u78e8\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u57fa\u672c\u7684\u306a\u6226\u7565\u3068\u6226\u8853 <\/span>B2B\u8ca9\u58f2\u306b\u304a\u3051\u308b\u4ea4\u6e09 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u65b9\u6cd5\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6226\u7565\u7684\u306b\u5272\u5f15\u3059\u308b\u65b9\u6cd5\u3001\u76f8\u4e92\u306b\u5229\u76ca\u306e\u3042\u308b\u53d6\u5f15\u3092\u4ea4\u6e09\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u4ea4\u6e09\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b<\/h2>\n\n\n\n

B2B \u8ca9\u58f2\u3067\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e8b\u524d\u306b\u76ee\u6a19\u3068\u671b\u307e\u3057\u3044\u7d50\u679c\u3092\u5b9a\u7fa9\u3057\u3066\u3001\u8a71\u3057\u5408\u3044\u4e2d\u306f\u96c6\u4e2d\u529b\u3092\u7dad\u6301\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4ea4\u6e09\u306b\u3088\u308b\u5408\u610f\u3084 BATNA \u306b\u4ee3\u308f\u308b\u6700\u5584\u306e\u9078\u629e\u80a2\u3092\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u3088\u308a\u9069\u5207\u306a\u6c7a\u5b9a\u3092\u4e0b\u3057\u3001\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u306e\u8ca9\u58f2\u4ea4\u6e09\u3067\u306f\u3001\u8b72\u6b69\u304c\u91cd\u8981\u3067\u3059\u3002\u76f8\u624b\u5074\u304c\u3042\u306a\u305f\u306e\u8b72\u6b69\u3092\u7406\u89e3\u3057\u3001\u614e\u91cd\u306b\u8a08\u753b\u3057\u3066\u3042\u306a\u305f\u306e\u5229\u76ca\u3092\u5b88\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5354\u529b\u3057\u3066\u59a5\u5354\u3057\u3001\u53cc\u65b9\u306b\u5229\u76ca\u306e\u3042\u308b\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u8ca9\u58f2\u4fa1\u683c\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u4ea4\u6e09\u8853\u3092\u5b66\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002B2B\u55b6\u696d\u306b\u304a\u3051\u308b\u4ea4\u6e09\u3067\u306f\u3001\u6226\u7565\u7684\u306a\u4f1a\u8a71\u3068\u8b72\u6b69\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u4ed6\u306e\u4ea4\u6e09\u3068\u306f\u4e00\u7dda\u3092\u753b\u3057\u307e\u3059\u3002\u4ea4\u6e09\u306b\u306f\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u3001\u4ee3\u66ff\u6848\u306e\u691c\u8a0e\u3001\u305d\u3057\u3066\u5b9f\u308a\u3042\u308b\u53d6\u5f15\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5275\u51fa\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4ea4\u6e09\u30c6\u30af\u30cb\u30c3\u30af\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001B2B \u55b6\u696d\u62c5\u5f53\u8005\u304c\u76ee\u6307\u3059\u3079\u304d\u624d\u80fd\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u308c\u304c\u4f1a\u793e\u306e\u767a\u5c55\u306b\u5f79\u7acb\u3064\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u751f\u7523\u7684\u306a\u8a71\u3057\u5408\u3044\u306e\u5f8c\u306f\u3001\u4f1a\u793e\u540c\u58eb\u304c\u4fe1\u983c\u3057\u5408\u3044\u5354\u529b\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u6301\u7d9a\u6027\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4eca\u65e5\u306e\u71be\u70c8\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u53cc\u65b9\u306b\u5229\u76ca\u306e\u3042\u308b\u53d6\u5f15\u306f\u3001\u4f01\u696d\u304c\u9577\u671f\u7684\u306b\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002\u53cc\u65b9\u306b\u5229\u76ca\u306e\u3042\u308b\u89e3\u6c7a\u7b56\u306b\u5411\u3051\u3066\u59a5\u5354\u3057\u3001\u52aa\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

B2B\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308b\u4ea4\u6e09\u306e\u57fa\u790e<\/h2>\n\n\n\n

\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3068\u3001\u305d\u308c\u304c\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3069\u306e\u3088\u3046\u306b\u6e80\u305f\u3059\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u9593\u8ca9\u58f2\u4ea4\u6e09\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5305\u62ec\u7684\u306a\u8a08\u753b\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u985e\u4f3c\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u8aac\u5f97\u529b\u306e\u3042\u308b\u5f62\u3067\u6b63\u5f53\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3067\u3001\u63d0\u4f9b\u3059\u308b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u76f8\u624b\u65b9\u306e\u95a2\u5fc3\u3001\u8ab2\u984c\u3001\u8981\u671b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u3068\u76f8\u624b\u304c\u76f8\u4e92\u306b\u6709\u76ca\u306a\u4ea4\u6e09\u7d50\u679c\u3092\u9054\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u305f\u3068\u3048\u3070\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u696d\u754c\u3067\u5951\u7d04\u3092\u4ea4\u6e09\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u73fe\u5728\u306e\u554f\u984c\u3068\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u305d\u306e\u554f\u984c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3067\u304d\u308b\u304b\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u6a5f\u80fd\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3001\u30aa\u30d5\u30a1\u30fc\u306e\u6bd4\u8f03\u306b\u95a2\u3059\u308b\u8b70\u8ad6\u5168\u4f53\u3092\u901a\u3058\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u3068\u8b72\u6b69\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u53d6\u5f15\u898f\u6a21\u306e\u5e73\u5747\u5272\u5f15\u7387\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u8b72\u6b69\u3092\u3088\u308a\u9069\u5207\u306b\u8a08\u753b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5206\u6790\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u306e\u8abf\u67fb\u3001\u4fa1\u5024\u91cd\u8996\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u4fa1\u683c\u3088\u308a\u3082\u4fa1\u5024\u3092\u91cd\u8996\u3059\u308b\u8b70\u8ad6\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4ed6\u306e\u4f01\u696d\u3068\u4ea4\u6e09\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9 \u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u88fd\u54c1\u3092\u5341\u5206\u306b\u6e96\u5099\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u6307\u5411\u306e\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u5074\u9762\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u7af6\u5408\u4ed6\u793e\u3088\u308a\u969b\u7acb\u3064\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u512a\u308c\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u5951\u7d04\u3092\u4ea4\u6e09\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u4ea4\u6e09\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b<\/h2>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u4ea4\u6e09\u306b\u5165\u308b\u524d\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9\u3001\u696d\u754c\u306e\u6700\u65b0\u52d5\u5411\u3001\u76f4\u9762\u3057\u3066\u3044\u308b\u554f\u984c\u306a\u3069\u3092\u8abf\u3079\u3066\u3001\u3042\u306a\u305f\u304c\u5f7c\u3089\u306e\u8981\u6c42\u3092\u7406\u89e3\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u307e\u3057\u3087\u3046\u3002\u89e3\u6c7a\u7b56\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

\u898b\u8fbc\u307f\u5ba2\u306e\u8abf\u67fb\u306f\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u5f7c\u3089\u306e\u7406\u5ff5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3059\u308b\u524d\u306b\u3001\u601d\u616e\u6df1\u3044\u8cea\u554f\u3092\u3057\u3001\u6ce8\u610f\u6df1\u304f\u8033\u3092\u50be\u3051\u307e\u3057\u3087\u3046\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u63d0\u6848\u304c\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u6700\u3082\u5408\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001B2B\u8ca9\u58f2\u306b\u304a\u3044\u3066\u3001\u5b9f\u308a\u3042\u308b\u4ea4\u6e09\u3092\u6210\u529f\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u65b9\u6cd51 \u2013 \u53ef\u80fd\u6027\u3092\u8abf\u67fb\u3059\u308b<\/h3>\n\n\n\n

\u898b\u8fbc\u307f\u5ba2\u3068\u306e B2B \u8ca9\u58f2\u4ea4\u6e09\u306b\u5165\u308b\u524d\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u696d\u754c\u3084\u3001\u5f7c\u3089\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u50be\u5411\u3084\u554f\u984c\u306b\u3064\u3044\u3066\u5b66\u3076\u3053\u3068\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u5e02\u5834\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u5165\u624b\u3057\u3066\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u3001\u305d\u306e\u56f0\u96e3\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u7d44\u7e54\u3068\u3057\u3066\u81ea\u793e\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

\u898b\u8fbc\u307f\u5ba2\u306e\u4f1a\u793e\u3068\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u76ee\u6a19\u9054\u6210\u3068\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u306e\u7372\u5f97\u306b\u5f79\u7acb\u3064\u3088\u3046\u3001\u3088\u308a\u9069\u5207\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002\u985e\u4f3c\u306e\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u904e\u53bb\u306e\u53d6\u5f15\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6f5c\u5728\u7684\u306a\u53cd\u5bfe\u610f\u898b\u306b\u5099\u3048\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u4ea4\u6e09\u6226\u7565\u3092\u5909\u66f4\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u65b9\u6cd52 \u2013 \u898b\u8fbc\u307f\u5ba2\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u77e5\u308b<\/h3>\n\n\n\n

\u898b\u8fbc\u307f\u5ba2\u306e\u554f\u984c\u3084\u8ab2\u984c\u3092\u5b8c\u5168\u306b\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u7dbf\u5bc6\u306a\u8abf\u67fb\u4f1a\u8a71\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6ce8\u610f\u6df1\u304f\u8033\u3092\u50be\u3051\u3001\u601d\u616e\u6df1\u3044\u8cea\u554f\u3092\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u56fa\u6709\u306e\u8981\u4ef6\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u73fe\u5728\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u6b20\u70b9\u3092\u7279\u5b9a\u3057\u3001\u3088\u308a\u512a\u308c\u305f\u4ee3\u66ff\u6848\u3068\u3057\u3066\u63d0\u793a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u6642\u9593\u3092\u304b\u3051\u3066\u898b\u8fbc\u307f\u5ba2\u306e\u76ee\u7684\u3092\u7406\u89e3\u3057\u308c\u3070\u3001\u4fa1\u5024\u3042\u308b\u30aa\u30d5\u30a1\u30fc\u306f\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3088\u308a\u9069\u3057\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u8cfc\u5165\u627f\u8a8d\u304c\u5177\u4f53\u7684\u306a\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u4fa1\u683c\u30e2\u30c7\u30eb\u3068\u6295\u8cc7\u53ce\u76ca\u7387\u306e\u8a08\u7b97\u3092\u8abf\u6574\u3057\u3066\u3001\u73fe\u5728\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u660e\u78ba\u304b\u3064\u6301\u7d9a\u7684\u306a\u7bc0\u7d04\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u3053\u308c\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001B2B\u8ca9\u58f2\u306b\u304a\u3051\u308b\u4ea4\u6e09\u304c\u597d\u7d50\u679c\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u6642\u9593\u3092\u304b\u3051\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u904b\u7528\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u3044\u3046\u9867\u5ba2\u306e\u76ee\u6a19\u306b\u76f4\u63a5\u95a2\u9023\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5e74\u9593\u30e9\u30a4\u30bb\u30f3\u30b9\u6599\u306e 20% \u524a\u6e1b\u306a\u3069\u3001\u5b9a\u91cf\u5316\u53ef\u80fd\u306a\u6307\u6a19\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e3b\u5f35\u3092\u88cf\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u76f8\u624b\u304c\u4f55\u3092\u671b\u3093\u3067\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u4ea4\u6e09\u306b\u81e8\u3081\u3070\u3001\u76f8\u624b\u306e\u512a\u5148\u4e8b\u9805\u306b\u95a2\u3057\u3066\u81ea\u793e\u88fd\u54c1\u306e\u54c1\u8cea\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u81ea\u793e\u306e\u80fd\u529b\u3092\u5927\u307e\u304b\u306b\u8aac\u660e\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u4e3b\u8981\u306a\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9 \u30b1\u30fc\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u4fa1\u5024\u306b\u95a2\u3059\u308b\u8b70\u8ad6\u306f\u3001\u660e\u793a\u3055\u308c\u305f\u76ee\u6a19\u3068\u4e00\u81f4\u3059\u308b\u3068\u3001\u6a5f\u80fd\u3084\u4fa1\u683c\u304b\u3089\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u3068\u79fb\u884c\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u65b9\u6cd53 \u2013 \u6301\u7d9a\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n

\u4f01\u696d\u3068\u306e\u3042\u3089\u3086\u308b\u4f1a\u8a71\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u5177\u4f53\u7684\u306a\u8ca9\u58f2\u76ee\u6a19\u3068\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u305f\u3068\u3048\u3070\u3001\u5927\u898f\u6a21\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u5c0e\u5165\u306e\u30b3\u30b9\u30c8\u3092\u4ea4\u6e09\u3059\u308b\u5834\u5408\u3001\u6700\u9069\u306a\u5951\u7d04\u671f\u9593\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u5fdc\u3058\u305f\u3055\u307e\u3056\u307e\u306a\u4fa1\u683c\u5e2f\u3001\u5b9a\u4fa1\u306e\u5272\u5408\u3001\u5e0c\u671b\u3059\u308b\u30b5\u30fc\u30d3\u30b9 \u30ec\u30d9\u30eb\u306a\u3069\u3092\u8a08\u753b\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

\u76ee\u7684\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308c\u3070\u3001\u52aa\u529b\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u8907\u6570\u5e74\u5951\u7d04\u306e\u7de0\u7d50\u304c\u76ee\u6a19\u3067\u3042\u308c\u3070\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u88fd\u54c1\u306e\u6a5f\u80fd\u304b\u3089\u5951\u7d04\u671f\u9593\u306b\u4f1a\u8a71\u3092\u623b\u3059\u3053\u3068\u3082\u7c21\u5358\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u4ea4\u6e09\u306e\u4f59\u5730\u306e\u306a\u3044\u6761\u4ef6\u3092\u4e8b\u524d\u306b\u78ba\u7acb\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u7121\u610f\u5473\u306a\u4f1a\u8a71\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u6700\u3082\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002 \u30c6\u30fc\u30d6\u30eb\u306b\u7740\u304f\u524d\u306b\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30de\u30fc\u30b8\u30f3\u3084\u3001\u5b9a\u4fa1\u304b\u3089 15% \u672a\u6e80\u306b\u5024\u5f15\u304d\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306a\u3069\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u5168\u54e1\u304c\u6e80\u8db3\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u53cc\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u7acb\u5834\u3067\u4ea4\u6e09\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u516c\u6b63\u306a\u53d6\u5f15\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u73fe\u5b9f\u7684\u306a\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u4f1a\u8a71\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u5e73\u5747\u8ca9\u58f2\u4fa1\u683c\u3068\u30b5\u30fc\u30d3\u30b9 \u30ec\u30d9\u30eb\u306e\u7d71\u8a08\u3092\u7528\u610f\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002B2B (\u4f01\u696d\u9593\u53d6\u5f15) \u306e\u4ea4\u6e09\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3068\u5236\u9650\u3001\u305d\u3057\u3066\u5354\u529b\u7684\u306a\u59ff\u52e2\u3067\u4ea4\u6e09\u306b\u81e8\u3080\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u3092\u4ea4\u6e09\u3067\u6210\u529f\u306b\u5c0e\u304f<\/h2>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u306e\u8a71\u3057\u5408\u3044\u3067\u306f\u3001\u53cc\u65b9\u304b\u3089\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u8cfc\u5165\u3092\u6210\u7acb\u3055\u305b\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u8cb7\u3044\u624b\u3068\u58f2\u308a\u624b\u304c\u76f8\u4e92\u306b\u5229\u76ca\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u4ef6\u3068\u76ee\u7684\u3092\u6e80\u305f\u3059\u6761\u4ef6\u3067\u5408\u610f\u3067\u304d\u308b\u5834\u5408\u306b\u306e\u307f\u5b9f\u73fe\u3057\u307e\u3059\u3002\u5408\u610f\u306e\u5f62\u6210\u306f\u3001\u6ce8\u610f\u6df1\u304f\u50be\u8074\u3057\u3001\u9769\u65b0\u7684\u306a\u554f\u984c\u89e3\u6c7a\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u306e\u8a71\u3057\u5408\u3044\u4e2d\u306b\u53cd\u5bfe\u610f\u898b\u3084\u305d\u306e\u4ed6\u306e\u969c\u5bb3\u306b\u76f4\u9762\u3059\u308b\u306e\u306f\u666e\u901a\u306e\u3053\u3068\u3067\u3059\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u6f5c\u5728\u7684\u306a\u53cd\u5bfe\u610f\u898b\u3092\u4e88\u898b\u3057\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u306e\u61f8\u5ff5\u3092\u7406\u89e3\u3057\u3001\u5f7c\u3089\u72ec\u81ea\u306e\u8996\u70b9\u306b\u5bfe\u5fdc\u3059\u308b\u8aac\u5f97\u529b\u306e\u3042\u308b\u8b70\u8ad6\u3092\u7d44\u307f\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u969c\u5bb3\u3092\u514b\u670d\u3057\u3001\u4ea4\u6e09\u306b\u304a\u3051\u308b\u4fe1\u983c\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u81ea\u4fe1\u3001\u5171\u611f\u3001\u67d4\u8edf\u6027\u3092\u6301\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u4f01\u696d\u9593\u8ca9\u58f2\u306e\u4ea4\u6e09\u3067\u306f\u3001\u5951\u7d04\u7de0\u7d50\u5f8c\u306e\u9867\u5ba2\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5951\u7d04\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u540c\u3058\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3001\u4ea4\u6e09\u304b\u3089\u5b9f\u884c\u3078\u306e\u79fb\u884c\u304c\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u983b\u7e41\u306b\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u3059\u308b\u3053\u3068\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u4ea4\u63db\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u4fe1\u983c\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u53ce\u76ca\u306e\u5897\u52a0\u3084\u4ea4\u6e09\u5f8c\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u6e2c\u5b9a\u3055\u308c\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001B2B \u8ca9\u58f2\u624b\u6cd5\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u4f01\u696d\u306e\u6226\u7565\u306b\u9069\u7528\u3059\u308b\u3068\u3001\u5b9f\u308a\u3042\u308b B2B \u306e\u3084\u308a\u53d6\u308a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5f37\u307f\u3068\u6210\u9577\u306e\u6a5f\u4f1a\u306e\u4e21\u65b9\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \n
  1. \u732e\u8eab\u306e\u78ba\u7acb\u3068\u5951\u7d04\u306e\u7de0\u7d50<\/a><\/span><\/li>\n\n\n\n
  2. \u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3001\u8a73\u7d30\u3092\u78ba\u5b9a\u3059\u308b<\/a><\/span><\/li>\n\n\n\n
  3. \u9023\u7d61\u3092\u53d6\u308a\u5408\u3044\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b<\/a><\/span><\/li>\n\n\n\n
  4. \u304a\u793c\u72b6\u3092\u9001\u3063\u3066\u611f\u8b1d\u306e\u6c17\u6301\u3061\u3092\u4f1d\u3048\u307e\u3057\u3087\u3046<\/a><\/span><\/li>\n\n\n\n
  5. \u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u3001\u30b9\u30ad\u30eb\u69cb\u7bc9\u3092\u901a\u3058\u3066\u6210\u9577\u3092\u63a8\u9032<\/a><\/li>\n<\/ol>\n\n\n\n

    \u30b9\u30c6\u30c3\u30d71 \u2013 \u732e\u8eab\u7684\u306a\u59ff\u52e2\u3092\u78ba\u7acb\u3057\u3001\u5951\u7d04\u3092\u7de0\u7d50\u3059\u308b<\/h3>\n\n\n\n

    \u8cfc\u5165\u8005\u306e\u8981\u671b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001B2B \u8ca9\u58f2\u4ea4\u6e09\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u8cfc\u5165\u8005\u306e\u8981\u671b\u3092\u7a4d\u6975\u7684\u306b\u805e\u304d\u3001\u72b6\u6cc1\u3084\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u8981\u4ef6\u306b\u5408\u308f\u305b\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u540c\u610f\u3057\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u5f7c\u3089\u306e\u61f8\u5ff5\u3092\u6e80\u8db3\u3055\u305b\u308b\u7b54\u3048\u3092\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002Win-Win \u306e\u72b6\u6cc1\u3068\u306f\u3001\u3042\u306a\u305f\u3068\u8cfc\u5165\u8005\u304c\u3068\u3082\u306b\u6709\u5229\u306b\u306a\u308b\u72b6\u6cc1\u3067\u3059\u3002\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u5354\u529b\u3057\u3001\u76f8\u4e92\u306b\u5229\u76ca\u306e\u3042\u308b\u89e3\u6c7a\u7b56\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4fe1\u983c\u306e\u74b0\u5883\u304c\u80b2\u307e\u308c\u3001\u76f8\u4e92\u306e\u6210\u679c\u306b\u57fa\u3065\u304f\u6c38\u7d9a\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u57fa\u76e4\u304c\u7bc9\u304b\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306f\u3001\u5b9f\u308a\u3042\u308b\u4ea4\u6e09\u3092\u884c\u3046\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u8cb7\u3044\u624b\u3068\u306e\u4ea4\u6e09\u306b\u304a\u3044\u3066\u7387\u76f4\u3067\u8aa0\u5b9f\u3001\u305d\u3057\u3066\u4fe1\u983c\u3067\u304d\u308b\u614b\u5ea6\u3092\u793a\u3059\u3053\u3068\u304c\u3001\u8cb7\u3044\u624b\u306e\u4fe1\u983c\u3092\u5f97\u308b\u6700\u3082\u78ba\u5b9f\u306a\u65b9\u6cd5\u3067\u3059\u3002\u8cb7\u3044\u624b\u306e\u6210\u529f\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u5f7c\u3089\u304c\u611f\u3058\u53d6\u308c\u3070\u3001\u8a08\u753b\u306e\u554f\u984c\u70b9\u3092\u89e3\u6c7a\u3059\u308b\u9593\u3001\u8cb7\u3044\u624b\u306f\u3042\u306a\u305f\u306b\u5bfe\u3057\u3066\u3088\u308a\u5f37\u3044\u4fe1\u983c\u3092\u5bc4\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

    \u30b9\u30c6\u30c3\u30d72 \u2013 \u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3001\u8a73\u7d30\u3092\u78ba\u5b9a\u3059\u308b<\/h3>\n\n\n\n

    \u4f01\u696d\u9593 (B2B) \u8ca9\u58f2\u306e\u4f1a\u8a71\u3067\u306f\u3001\u53cd\u5bfe\u610f\u898b\u306b\u6b63\u9762\u304b\u3089\u5bfe\u51e6\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5bfe\u8c61\u9867\u5ba2\u306e\u61f8\u5ff5\u4e8b\u9805\u3092\u628a\u63e1\u3057\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u5f97\u529b\u306e\u3042\u308b\u56de\u7b54\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u61f8\u5ff5\u4e8b\u9805\u3092\u4e88\u6e2c\u3057\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u4fe1\u983c\u3068\u4fe1\u7528\u3092\u7372\u5f97\u3059\u308b\u3068\u3001\u6210\u529f\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u4f01\u696d\u3078\u306e\u8ca9\u58f2\u3067\u53cd\u5bfe\u52e2\u529b\u306b\u6253\u3061\u52dd\u3064\u306b\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u7af6\u5408\u4ed6\u793e\u3068\u7570\u306a\u308b\u70b9\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u304c\u72ec\u81ea\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u72ec\u81ea\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u9b45\u529b\u7684\u3067\u4fa1\u5024\u306e\u3042\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u793e\u4f1a\u7684\u8a3c\u660e\u306f\u3001\u4f01\u696d\u9593\u8ca9\u58f2\u306e\u4f1a\u8a71\u306b\u304a\u3051\u308b\u969c\u5bb3\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u6226\u7565\u3067\u3059\u3002\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u305f\u5b8c\u4e86\u3057\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3084\u3001\u6e80\u8db3\u3057\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u8a3c\u8a00\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u8a3c\u660e\u306b\u3088\u3063\u3066\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u6709\u52b9\u6027\u3068\u4fe1\u983c\u6027\u304c\u5b9f\u8a3c\u3055\u308c\u307e\u3059\u3002\u4eba\u3005\u304c\u3042\u306a\u305f\u3092\u3088\u308a\u4fe1\u983c\u3059\u308b\u3068\u3001\u3042\u306a\u305f\u3068\u5354\u529b\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u30b9\u30c6\u30c3\u30d73 \u2013 \u9023\u7d61\u3092\u53d6\u308a\u5408\u3044\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b<\/h3>\n\n\n\n

    \u4ea4\u6e09\u304c\u6210\u529f\u3057\u305f\u5f8c\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u3055\u3089\u306b\u5f37\u56fa\u306b\u3059\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7 \u30ec\u30bf\u30fc\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u652f\u6301\u3092\u5927\u5207\u306b\u3057\u3001\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u5c3d\u529b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a71\u3057\u5408\u3044\u3067\u53d6\u308a\u4e0a\u3052\u305f\u7279\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308a\u4e0a\u3052\u305f\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u95a2\u9023\u3059\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u3055\u3089\u306b\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

    \u9867\u5ba2\u3068\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u305f\u3044\u306a\u3089\u3001\u8ca9\u58f2\u304c\u6210\u7acb\u3057\u305f\u5f8c\u3082\u9867\u5ba2\u3092\u652f\u63f4\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6210\u679c\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u4fe1\u983c\u3092\u80b2\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u554f\u984c\u306b\u7a4d\u6975\u7684\u306b\u5bfe\u5fdc\u3057\u3001\u9867\u5ba2\u304c\u7d44\u7e54\u3067\u5728\u7c4d\u3057\u3066\u3044\u308b\u9593\u3001\u4e00\u8cab\u3057\u305f\u6307\u793a\u3092\u4e0e\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

    \u30b9\u30c6\u30c3\u30d74 - \u304a\u793c\u72b6\u3092\u9001\u3063\u3066\u611f\u8b1d\u306e\u6c17\u6301\u3061\u3092\u4f1d\u3048\u308b<\/h3>\n\n\n\n

    \u4e8b\u524d\u306b\u6c7a\u3081\u3089\u308c\u305f\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u5177\u4f53\u7684\u306a\u63a8\u5968\u4e8b\u9805\u3084\u56de\u7b54\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30dd\u30fc\u30c8\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u306f\u901f\u3084\u304b\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8c4a\u5bcc\u306a\u696d\u754c\u306e\u5c02\u9580\u77e5\u8b58\u3068\u5f79\u7acb\u3064\u30ea\u30bd\u30fc\u30b9\u3092\u3044\u3064\u3067\u3082\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u6e96\u5099\u3057\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002 <\/span><\/p>\n\n\n\n

    1\u3064 <\/span>\u4f01\u696d\u9593\u8ca9\u58f2\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u4ea4\u6e09\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044<\/strong>\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u306f\u3001\u65b0\u3057\u3044\u4eba\u3005\u3068\u51fa\u4f1a\u3044\u3001\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3042\u308a\u3001\u3053\u308c\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

    \u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3092\u6210\u529f\u3055\u305b\u305f\u3044\u306a\u3089\u3001 <\/span>\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\u3053\u3068\u3082\u540c\u69d8\u306b\u91cd\u8981\u3067\u3059<\/strong>\u7d4c\u6e08\u7684\u306b\u6210\u529f\u3057\u305f\u3044\u306a\u3089\u3001\u4eba\u306e\u30dc\u30c7\u30a3\u30e9\u30f3\u30b2\u30fc\u30b8\u3092\u8aad\u3080\u3053\u3068\u3068\u3001\u4e0a\u624b\u306b\u4ea4\u6e09\u3059\u308b\u3053\u3068\u306e 2 \u3064\u306e\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u52b4\u50cd\u7d71\u8a08\u5c40\u306f\u3001\u5805\u5b9f\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u6301\u3064\u3053\u3068\u306f\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \u3053\u306e\u6226\u7565\u306b\u306f\u3001\u77ed\u671f\u7684\u304a\u3088\u3073\u9577\u671f\u7684\u306a\u76ee\u6a19\u3082\u7d44\u307f\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002B2B\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u5358\u306b\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u3053\u3068\u304c\u76ee\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u306f\u611f\u8b1d\u306e\u6c17\u6301\u3061\u3092\u4f1d\u3048\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u5065\u5168\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

    \u30b9\u30c6\u30c3\u30d75 - \u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u3001\u30b9\u30ad\u30eb\u69cb\u7bc9\u3092\u901a\u3058\u3066\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b<\/h3>\n\n\n\n

    \u4f01\u696d\u306f\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 (KPI) \u3092\u8ffd\u8de1\u3057\u3066\u3001\u6210\u529f\u3092\u6e2c\u5b9a\u3057\u3001\u5f37\u307f\u3092\u5f37\u8abf\u3057\u3001\u6210\u9577\u5206\u91ce\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6b63\u78ba\u306b\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u58f2\u4e0a\u306a\u3069\u306e\u6307\u6a19\u3092\u76e3\u8996\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u306e\u696d\u7e3e\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u306b\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u610f\u898b\u3092\u805e\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u884c\u3063\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u8981\u671b\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u512a\u308c\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u53cd\u5fa9\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u306e\u7d50\u679c\u3001\u4f01\u696d\u306e\u88fd\u54c1\u306f\u7d76\u3048\u305a\u5909\u5316\u3059\u308b\u5e02\u5834\u306e\u9700\u8981\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u9032\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u983b\u7e41\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0 \u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u4f01\u696d\u9593 (B2B) \u4ea4\u6e09\u80fd\u529b\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d44\u7e54\u306f\u55b6\u696d\u62c5\u5f53\u8005\u304c\u3088\u308a\u826f\u3044\u5951\u7d04\u3092\u4ea4\u6e09\u3067\u304d\u308b\u3088\u3046\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u307e\u3059\u3002\u751f\u6daf\u5b66\u7fd2\u306e\u6587\u5316\u3092\u5968\u52b1\u3057\u3001\u30c1\u30fc\u30e0 \u30e1\u30f3\u30d0\u30fc\u304c\u81ea\u5206\u305f\u3061\u306b\u3068\u3063\u3066\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u305f\u304b\u3092\u8a71\u3057\u5408\u3046\u3088\u3046\u306b\u4fc3\u3059\u3053\u3068\u304c\u3001\u3053\u308c\u3089\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e 2 \u3064\u306e\u76ee\u6a19\u3067\u3059\u3002\u8d77\u696d\u5bb6\u3068\u3057\u3066\u6210\u529f\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u8d77\u696d\u3059\u308b\u4f1a\u793e\u306e\u7a2e\u985e\u3092\u6b63\u3057\u304f\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

    B2B\u8ca9\u58f2\u4ea4\u6e09\u3067\u5272\u5f15\u6226\u7565\u3092\u6d3b\u7528\u3059\u308b<\/h2>\n\n\n\n

    \u4f01\u696d\u3068\u306e\u53d6\u5f15\u4ea4\u6e09\u3067\u306f\u3001\u6226\u7565\u7684\u306a\u5272\u5f15\u304c\u91cd\u8981\u306a\u6226\u8853\u3067\u3059\u3002\u8907\u96d1\u306a\u4ea4\u6e09\u306b\u5099\u3048\u308b\u306b\u306f\u3001\u7279\u5b9a\u306e\u5951\u7d04\u30b7\u30ca\u30ea\u30aa\u3067\u8a31\u53ef\u3055\u308c\u308b\u5272\u5f15\u7387\u306b\u95a2\u3059\u308b\u5177\u4f53\u7684\u306a\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u5f97\u7b56\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4fa1\u5024\u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u4f59\u88d5\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4fa1\u683c\u5f15\u304d\u4e0b\u3052\u3060\u3051\u3067\u306a\u304f\u5168\u4f53\u7684\u306a ROI \u306b\u7126\u70b9\u3092\u7d5e\u3063\u3066\u8b70\u8ad6\u3092\u9032\u3081\u308b\u306b\u306f\u3001\u4ea4\u6e09\u306e\u65e9\u3044\u6bb5\u968e\u3067\u5272\u5f15\u3092\u59cb\u3081\u305f\u308a\u3001\u5272\u5f15\u3092\u5f37\u8abf\u3057\u305f\u308a\u3057\u306a\u3044\u306e\u304c\u6700\u5584\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

    \u719f\u7df4\u3057\u305f\u4f01\u696d\u9593\u4ea4\u6e09\u62c5\u5f53\u8005\u306f\u3001\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u81ea\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u5168\u4f53\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3068\u77e5\u3063\u3066\u3044\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

    \u7279\u306b\u3001 Shopify\u306e\u6bb5\u968e\u7684\u5272\u5f15\u6226\u7565 <\/a>\u307e\u305f\u306f\u985e\u4f3c\u306ee\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001B2B\u4ea4\u6e09\u306b\u304a\u3044\u3066\u3088\u308a\u67d4\u8edf\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u306b\u3088\u308a\u3001\u8ca9\u58f2\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u6ce8\u6587\u306b\u5831\u3044\u308b\u69cb\u9020\u5316\u3055\u308c\u305f\u4fa1\u683c\u8a2d\u5b9a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u898b\u8fbc\u307f\u5ba2\u304c\u30e1\u30ea\u30c3\u30c8\u3068ROI\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u3082\u4fa1\u683c\u306b\u61f8\u5ff5\u3092\u62b1\u3044\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u7dbf\u5bc6\u306b\u8a08\u753b\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5272\u5f15\u306e\u5c0e\u5165\u304c\u6210\u7d04\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u5951\u7d04\u671f\u9593\u3084\u30b5\u30fc\u30d3\u30b9\u5951\u7d04\u671f\u9593\u306b\u5fdc\u3058\u305f\u5272\u5f15\u3082\u3001\u9867\u5ba2\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u4fa1\u5024\u3092\u5f37\u8abf\u3059\u308b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

    \u9069\u5207\u306a\u5834\u5408\u306b\u5024\u4e0b\u3052\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4fa1\u683c\u8a2d\u5b9a\u6761\u4ef6\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u9577\u671f\u7684\u306b\u306f\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    B2B e\u30b3\u30de\u30fc\u30b9\u306e\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u5168\u4f53\u7684\u306a\u53d6\u5f15\u4fa1\u5024\u3092\u72a0\u7272\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u4fa1\u683c\u3078\u306e\u654f\u611f\u3055\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306b\u3001\u5272\u5f15\u6226\u7565\u3068\u4fa1\u5024\u91cd\u8996\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ea4\u6e09\u62c5\u5f53\u8005\u306f\u3001\u4ea4\u6e09\u958b\u59cb\u524d\u306b\u898b\u8fbc\u307f\u5ba2\u306b\u5024\u4e0b\u3052\u30dd\u30ea\u30b7\u30fc\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u6210\u7d04\u3078\u3068\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

    \u7d50\u8ad6 <\/h2>\n\n\n\n

    McKinsey \u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001B2B \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u8cfc\u5165\u8005\u306e 68% \u306f\u3001\u4fa1\u683c\u4ea4\u6e09\u306a\u3057\u3067\u4fa1\u683c\u3092\u516c\u958b\u3059\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \u307b\u3068\u3093\u3069\u306e B2B \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u9867\u5ba2\u306f\u3001\u5024\u5f15\u304d\u4ea4\u6e09\u306a\u3057\u3067\u5f97\u3089\u308c\u308b\u5b9a\u4fa1\u3092\u597d\u307f\u307e\u3059\u304c\u3001\u7279\u306b\u5927\u898f\u6a21\u3067\u8907\u96d1\u306a\u8cfc\u5165\u306b\u304a\u3044\u3066\u306f\u3001\u4ea4\u6e09\u306e\u6a5f\u4f1a\u304c\u307e\u3060\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u8a71\u3057\u5408\u3044\u3067\u300c\u52dd\u3064\u300d\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3088\u308a\u3082\u3001\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u304c\u6709\u76ca\u3067\u3059\u3002\u719f\u7df4\u3057\u305f\u4ea4\u6e09\u8005\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u8a71\u3092\u6ce8\u610f\u6df1\u304f\u805e\u3044\u3066\u554f\u984c\u3092\u7406\u89e3\u3057\u3001\u5354\u529b\u3057\u3066\u72ec\u81ea\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u8abf\u6574\u3057\u3066\u4fe1\u983c\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u65ac\u65b0\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8003\u3048\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

    \u6700\u9ad8\u306e B2B \u30bb\u30fc\u30eb\u30b9\u30de\u30f3\u306f\u3001\u4ea4\u6e09\u3092\u6226\u3044\u3067\u306f\u306a\u304f\u3001\u76f8\u4e92\u306b\u5229\u76ca\u306e\u3042\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u30c1\u30e3\u30f3\u30b9\u3068\u898b\u306a\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u63d0\u4f9b\u8005\u3068\u898b\u3089\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8b72\u6b69\u3088\u308a\u3082\u5171\u901a\u306e\u76ee\u6a19\u3092\u512a\u5148\u3059\u308b\u719f\u7df4\u3057\u305f\u4ea4\u6e09\u8005\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u969b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

    \u9867\u5ba2\u4e2d\u5fc3\u306e\u4ea4\u6e09\u3001\u5408\u610f\u70b9\u306e\u767a\u898b\u3001\u305d\u3057\u3066\u53cc\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u5275\u9020\u7684\u306a\u53d6\u308a\u6c7a\u3081\u306e\u4f5c\u6210\u306e\u30b9\u30ad\u30eb\u3092\u78e8\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u9593\u8ca9\u58f2\u3067\u524d\u4f8b\u306e\u306a\u3044\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c06\u6765\u6210\u529f\u3059\u308b\u4f01\u696d\u9593 (B2B) \u8ca9\u58f2\u54e1\u306f\u3001\u60f3\u50cf\u529b\u3068\u77e5\u6027\u3092\u6301\u3061\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u3066\u4ea4\u6e09\u3059\u308b\u4eba\u3067\u3059\u3002<\/span><\/p>\n\n\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    B2B\u306e\u58f2\u4e0a\u30b0\u30e9\u30d5\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u4ea4\u6e09\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u89e3\u6c7a\u7b56\u3068\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002B2B\u55b6\u696d\u3068\u3044\u3046\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u306e\u5927\u304d\u3044\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u4ea4\u6e09\u80fd\u529b\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u6210\u529f\u3001\u53ce\u76ca\u3001\u305d\u3057\u3066\u7d20\u6674\u3089\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u719f\u7df4\u3057\u305f\u4ea4\u6e09\u8005\u306e\u624b\u306b\u59d4\u306d\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4ea4\u6e09\u30b9\u30ad\u30eb\u306f\u3001\u8907\u96d1\u306a\u4ea4\u6e09\u3092\u9032\u3081\u308b\u5834\u5408\u3067\u3082\u3001\u512a\u79c0\u306a\u55b6\u696d\u30de\u30f3\u3068\u305d\u3046\u3067\u306a\u3044\u55b6\u696d\u30de\u30f3\u3092\u533a\u5225\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002[\u2026]<\/p>","protected":false},"author":3,"featured_media":159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-65","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-negotiation-in-b2b-sales"],"_links":{"self":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts\/65"}],"collection":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":4,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":2550,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/posts\/65\/revisions\/2550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/ja\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}