You put a lot of effort into creating candles that buyers connect with: calming scents, eco-friendly wax, seasonal collections, gift-ready packaging. But when it comes to selling online, many of you might face the same frustrating problem: generic discounts stop working.
Flat “10% Off Weekend” promotions don’t motivate today’s customers. People buy candles based on mood, scent profiles, self-care rituals, gifting moments, and emotional connection, not a basic coupon. And when every sale looks the same, engagement drops, AOV declines, and customers start waiting for predictable deals instead of purchasing now.
Glow & Gather, a fast-growing candle brand, saw this play out firsthand. Their storewide promotions brought traffic but not conversions. Repeat buyers ignored email offers, margins tightened, and discount fatigue began hurting their growth.
这就是 蜡烛店个性化折扣 change everything and why Glow & Gather needed a smarter, more targeted strategy.
Glow & Gather entered the candle market with strong branding and high-quality products. However, their discount strategy held them back. Storewide promotions reached everyone, including customers who were ready to pay full price. VIP and repeat buyers didn’t feel recognized. Eco-conscious customers and aromatherapy shoppers wanted different types of offers, but every campaign looked identical. Their “10% Off Weekend” routine became predictable, and engagement dropped across email and social channels.
The brand also saw margins slip because discounts lacked control and direction. These patterns made Glow & Gather realize they needed a smarter way to target the right customers with the right offer. That’s what led them toward personalized discounting designed specifically for Shopify stores.
Before shifting their strategy, Glow & Gather relied heavily on broad discount codes. Every shopper received the same incentive, regardless of purchase behavior or product interest. Over time, customer questions highlighted the gap: “Do you have offers for eco-friendly candles?”, “I buy from you regularly. Anything special for me?” “Is there a discount on aromatherapy sets?”
These questions revealed a clear disconnect. Customers didn’t want a bigger discount. They wanted a relevant discount. Aromatherapy buyers wanted self-care bundles. Eco-friendly buyers wanted sustainability-themed incentives. VIP customers wanted recognition, not a coupon code everyone else had.
This kind of feedback is common among Shopify candle merchants. Because they serve different shopper mindsets, gifting, self-care, mood setting, sustainability, and décor. Glow & Gather finally understood that vibe marketing is what they need. They needed tailored offers that matched customer intention, not storewide markdowns that trained shoppers to wait for the next sale.
Glow & Gather shifted from generic sitewide sales to strategic, targeted campaigns. They used a Shopify 折扣应用, DiscountRay. Then, they create relevant offers for specific customer segments, apply rules based on purchase behavior, and build themed discount events that match buyer intent.
Glow & Gather used DiscountRay to divide their customers into meaningful groups and craft discounts for each segment. Returning customers unlocked an evening-only “Glow Hour Sale,” which felt exclusive and rewarding. Aromatherapy buyers received a Self-Care Candle Bundle offer that matched their shopping habits. Eco-friendly shoppers were given a “Green Glow” sustainability reward tied to the brand’s natural wax collection. These segment-specific offers improved relevance and helped each shopper feel understood. Instead of pushing one discount for everyone, Glow & Gather delivered personalized incentives aligned with customer values.
Glow & Gather can now build rules around real buying behavior. They tagged Returning, VIP, and Eco Buyer groups to deliver highly specific offers. They applied discounts only to preset collections, such as Relaxation or Eco-Friendly lines. Cart value thresholds ensured discounts encouraged higher AOV, while Buy-X-Get-Y logic worked for variety sets and mix-and-match bundles. These conditions ensured that each discount had purpose, increasing order value, rewarding loyalty, or encouraging product exploration. The goal isn’t just to reduce margin through broad sitewide markdowns.
They replaced uninspired “10% Off Weekend” sales with meaningful, emotion-led campaigns. They created “Mindful Glow Hour,” a self-care-focused evening event; the “Green Glow Initiative,” centered on eco-friendly purchases; and “Aromatherapy Evening Sale,” aimed at customers seeking relaxation rituals. DiscountRay supported them by assigning each event a unique identity, product mapping, and customer targeting rules. These themed discounts felt intentional and immersive, not random percentage drops. This shift helped Glow & Gather stand out in a saturated candle market where emotional connection matters.
个性化折扣 for candle stores outperform standard Shopify promos because they match offers to customer motivations. Storewide discounts fail because they treat every shopper the same, regardless of buying intent or product interest. Relevance boosts conversions because customers feel the offer aligns with what they already want. Segmentation encourages repeat buying by rewarding behavior instead of lowering prices for everyone. Time-based and themed promotions create urgency without feeling forced.
And when discounts match buyer psychology, whether mood-based, sustainability-focused, or experience-driven, customers convert more willingly. Glow & Gather succeeded because each discount reflected the shopper’s purpose, not a universal coupon code. This approach helps candle merchants increase AOV, protect margins, and build stronger customer relationships.
安装 折扣雷 and follow this easy guide to create the discount!
Go to DiscountRay’s dashboard and select create new ➡ Personalized Discount. Add title.
After naming the discount, you’ll see two major sections: Conditions and Discounts.
You can target shoppers based on country, currency, customer list, domain, company, product, total cart value, total cart items, and order history. Each condition must be added individually, and you can use as many as you need.
For this example, we’ll add two conditions: Products and Total Cart Value.
You can include or exclude specific products or entire collections, and you can select multiple items.
If you add more than one condition, DiscountRay lets you decide how they apply:
Choose the logic that fits your campaign.
Next, set the type of discount. You can offer:
These can’t all run together because some options contradict each other. For example, percentage and fixed discounts can’t be combined, and free shipping cannot run alongside a shipping discount.
In our example, we selected a percentage off plus a free gift. This combination can also work alongside your existing discount offers.
Once everything looks good, save your discount. You can also schedule it to run later or activate it immediately.
If you’re curious how this will appear on your product page, here’s what your customers will see.
Eligible shoppers will notice a progress bar right below the quantity selector. This bar shows exactly how much more they need to add to unlock the discount.
As they continue adding items, the bar fills up, giving them a clear visual cue. Once they meet the threshold, the bar completes, signaling that the offer is now active.
After they add the products to the cart, the discount remains fixed based on the rules you set. It won’t change or fluctuate.
Glow & Gather didn’t grow by offering deeper discounts. They grew by offering more relevant ones. Instead of relying on predictable, storewide markdowns, their personalized discounts for candle stores targeted the right customers with the right incentives. This helped them sell smarter, protect margins, and create memorable promotions that matched how candle buyers actually shop. DiscountRay gives every Shopify merchant the same advantage: the ability to create targeted, themed discounts that feel intentional and drive real results.
Ready to move beyond generic coupons? Start creating discounts your customers will actually respond to.
Candle shoppers buy based on mood, scent, and self-care moments. Generic coupons don’t feel relevant. DiscountRay solves this by letting you target customers based on product interest, buying history, location, and behavior. So, the right shoppers get meaningful offers that actually convert.
Absolutely. By setting cart value thresholds, product conditions, or bundle rules, DiscountRay encourages customers to add more items to unlock the deal. Candle merchants often see higher AOV when discounts are tied to mix-and-match sets, multi-candle purchases, or self-care bundles.
Use customer tags like Returning Customer, VIP, or Self-Care Buyer. With DiscountRay, you can trigger exclusive offers, such as evening-only sales, free gifts, or threshold-based deals, only for your loyal audience.
开始使用我们的免费计划或通过 14 天免费试用解锁高级功能。
30 天退款保证！
简体中文 
English 
日本語 
Français 
Deutsch 
Español 
Italiano