{"id":107,"date":"2024-04-26T11:04:56","date_gmt":"2024-04-26T11:04:56","guid":{"rendered":"https:\/\/discountray.com\/?p=107"},"modified":"2025-06-27T09:49:25","modified_gmt":"2025-06-27T09:49:25","slug":"b2b-sales-incentives","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/b2b-sales-incentives\/","title":{"rendered":"\u901a\u8fc7 B2B \u9500\u552e\u6fc0\u52b1\u63a8\u52a8\u589e\u957f"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u5438\u5f15\u548c\u7559\u4f4f\u5546\u4e1a\u5ba2\u6237\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\u3002\u5728 B2B \u4e2d\uff0c\u60a8\u4e0d\u4ec5\u8981\u9500\u552e\u4ea7\u54c1\uff0c\u8fd8\u8981\u5efa\u7acb\u53ef\u80fd\u6301\u7eed\u6570\u5e74\u751a\u81f3\u6570\u5341\u5e74\u7684\u5408\u4f5c\u5173\u7cfb\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u7531\u4e8e\u98ce\u9669\u66f4\u5927\u3001\u51b3\u7b56\u8fc7\u7a0b\u66f4\u590d\u6742\uff0cB2B \u8425\u9500\u9700\u8981\u5236\u5b9a\u6218\u7565\u7b56\u7565\uff0c\u8ba9\u60a8\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u5982\u4f55\u521b\u5efa\u9500\u552e\u6d3b\u52a8\uff0c\u5438\u5f15\u516c\u53f8\u6f5c\u5728\u5ba2\u6237\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u5fe0\u8bda\u7684\u957f\u671f\u5408\u4f5c\u4f19\u4f34\u3002\u51c6\u5907\u5b66\u4e60\u6fc0\u52b1\u8425\u9500\u7684\u79d8\u8bc0\uff0c\u8fd9\u5c06\u4fc3\u8fdb\u60a8\u7684 B2B \u9500\u552e\u5de5\u4f5c\uff0c\u5e76\u5de9\u56fa\u60a8\u4f5c\u4e3a\u516c\u53f8\u91cd\u8981\u76df\u53cb\u7684\u5730\u4f4d\u3002<\/span><\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u5982\u4f55 <strong>B2B \u9500\u552e\u6fc0\u52b1<\/strong> \u81f4\u529b\u4e8e\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B \u9500\u552e\u6fc0\u52b1\u63aa\u65bd\uff1a\u5b83\u4eec\u662f\u4ec0\u4e48\uff1f<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u76f4\u63a5\u5411\u6d88\u8d39\u8005\u9500\u552e\u9700\u8981\u8bc9\u8bf8\u4ed6\u4eec\u7684\u60c5\u611f\u6765\u8fbe\u6210\u4ea4\u6613\u3002\u5982\u679c\u4f60\u7684\u8054\u7cfb\u65b9\u5f0f\u5f88\u65b9\u4fbf\uff0c\u4e70\u5bb6\u66f4\u6709\u53ef\u80fd\u5b8c\u6210\u4ea4\u6613\u3002\u56e0\u6b64\uff0c\u8fd9\u662f\u4f60\u7684\u6fc0\u52b1\u63aa\u65bd\u5f00\u59cb\u5b9e\u73b0\u7684\u6c34\u5e73\u3002\u76f8\u53cd\uff0c\u4f01\u4e1a\u5bf9\u4f01\u4e1a (B2B) \u8425\u9500\u65b9\u6cd5\u5219\u5b8c\u5168\u4e0d\u540c\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">B2B \u8425\u9500\u4e2d\u7684\u9500\u552e\u6d41\u7a0b\u53ef\u80fd\u6709\u4e9b\u5197\u957f\u3002\u57fa\u4e8e\u60c5\u611f\u7684\u5fe0\u8bda\u5ea6\u53ef\u4ee5\u9000\u5c45\u6b21\u8981\u5730\u4f4d\u3002\u8fd9\u662f B2B \u9500\u552e\u6fc0\u52b1\u8ba1\u5212\u3002\u4e0e\u5176\u4ed6\u4f01\u4e1a\u505a\u751f\u610f\u65f6\uff0c\u201c\u53ef\u9760\u6027\u201d\u6bd4\u611f\u89c9\u66f4\u91cd\u8981\u3002B2B \u8425\u9500\u7684\u6fc0\u52b1\u8ba1\u5212\u53ef\u80fd\u66f4\u590d\u6742\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u4f01\u4e1a\u662f\u7531\u4eba\u7ec4\u6210\u7684\uff0c\u8fd9\u4e00\u70b9\u5728\u8003\u8651 B2B \u9500\u552e\u6fc0\u52b1\u65f6\u663e\u800c\u6613\u89c1\u3002\u6700\u597d\u51c6\u5907\u597d\u5728\u5de5\u4f5c\u65f6\u95f4\u4e0e\u8bb8\u591a\u4eba\u4ea4\u8c08\u3002\u4f46\u662f\uff0c\u6709\u4e00\u4e9b\u5177\u4f53\u7684\u65b9\u6cd5\u53ef\u4ee5\u4ea7\u751f\u5bcc\u6709\u6210\u6548\u7684\u6fc0\u52b1\u3002\u8be2\u95ee\u5ba2\u6237\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\u662f\u7b2c\u4e00\u6b65\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u54ea\u4e9b\u65b9\u5f0f\u8fdb\u884c\u8c03\u6574\u4ee5\u9002\u5e94\u4ed6\u4eec\u7684\u5de5\u4f5c\u7cbe\u795e\uff1f\u56de\u7b54\u5b8c\u8fd9\u4e9b\u95ee\u9898\u540e\uff0c\u60a8\u5c31\u4f1a\u77e5\u9053\u4ece\u54ea\u91cc\u5f00\u59cb\u3002\u826f\u597d\u7684 B2B \u9500\u552e\u6fc0\u52b1\u7b56\u7565\u9700\u8981\u82b1\u8d39\u5927\u91cf\u7cbe\u529b\u6765\u8bc6\u522b\u548c\u5206\u6790\u56f0\u96be\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B\u4fc3\u9500\u4e0eB2C\u6709\u4f55\u4e0d\u540c\uff1f<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">B2B \u548c B2C \u8425\u9500\u7684\u91cd\u70b9\u4ece\u6839\u672c\u4e0a\u662f\u4e0d\u540c\u7684\u3002\u867d\u7136 B2C \u548c B2B \u8425\u9500\u7b56\u7565\u5728\u6267\u884c\u4e0a\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u5b83\u4eec\u6709\u5171\u540c\u70b9\u3002\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3001\u559c\u597d\u548c\u4ef7\u683c\u5e76\u4e0d\u662f\u5f71\u54cd\u5ba2\u6237\u8d2d\u4e70\u51b3\u5b9a\u7684\u552f\u4e00\u60c5\u611f\u56e0\u7d20\u3002 <\/span><\/p>\n\n\n\n<p><strong>\u6210\u672c\uff0c <a href=\"https:\/\/multivariants.com\/blog\/strategies-for-measuring-b2b-segmentation-roi-and-effectiveness\/\" data-type=\"link\" data-id=\"https:\/\/multivariants.com\/blog\/strategies-for-measuring-b2b-segmentation-roi-and-effectiveness\/\" target=\"_blank\" rel=\"noopener\">\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/a>\u3001\u4fe1\u606f\u548c\u5176\u4ed6\u53ef\u80fd\u7ed9\u516c\u53f8\u5e26\u6765\u7684\u597d\u5904\u662f\u4f01\u4e1a\u5bf9\u4f01\u4e1a (B2B) \u4e70\u5bb6\u8003\u8651\u7684\u4e3b\u8981\u56e0\u7d20\u3002\u534e\u800c\u4e0d\u5b9e\u4e14\u4ed3\u4fc3\u8fbe\u6210\u7684\u9500\u552e\u4ea4\u6613\u5728\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u73af\u5883\u4e2d\u6548\u679c\u4e0d\u4f73\u3002<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u6b64\u5916\uff0c\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u9700\u8981\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u56e0\u6b64 B2B \u9500\u552e\u6d41\u7a0b\u66f4\u957f\u3002\u539f\u56e0\u662f\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u4ea4\u6613\u53ef\u80fd\u6d89\u53ca\u8bb8\u591a\u4e2a\u4eba\u548c\u90e8\u95e8\u3002\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u957f\u671f\u5fe0\u8bda\u5ea6\u800c\u4e0d\u662f\u77ed\u671f\u6536\u76ca\uff0c\u60a8\u7684 B2B \u8425\u9500\u65b9\u6cd5\u5e94\u4ee5\u8fd9\u4e00\u76ee\u6807\u4e3a\u76ee\u6807\u8fdb\u884c\u8bbe\u8ba1\u3002\u60a8\u7684\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u56de\u6263\u8ba1\u5212\u5e94\u56f4\u7ed5\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u8ffd\u52a0\u9500\u552e\u5c55\u5f00\u3002\u4f9b\u5e94\u5546\u56de\u6263\u548c\u6fc0\u52b1\u63aa\u65bd\u6709\u5f88\u591a\uff0c\u4f8b\u5982\u4f18\u60e0\u7684\u4ed8\u6b3e\u6761\u4ef6\u548c\u6279\u91cf\u534f\u8bae\uff0c\u4f46\u8fd9\u53ea\u662f\u5f00\u59cb\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u5728 B2B \u8425\u9500\u4e2d\uff0c\u60a8\u786e\u5b9a\u81ea\u5df1\u83b7\u5f97\u4e86\u9884\u671f\u7684\u6295\u8d44\u56de\u62a5 (ROI) \u5417\uff1f\u60a8\u63d0\u4f9b\u7684\u6240\u6709\u6fc0\u52b1\u63aa\u65bd\u662f\u5426\u6613\u4e8e\u76d1\u63a7\u548c\u63a7\u5236\uff1f\u60a8\u80fd\u786e\u5b9a\u54ea\u4e9b\u6298\u6263\u6700\u6709\u5229\u5417\uff1f\u7ee7\u7eed\u9605\u8bfb\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u9488\u5bf9\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u4e0d\u540c\u6298\u6263\u548c\u9000\u6b3e<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u4ece\u4e8b B2B \u8425\u9500\u7684\u4eba\u5458\u53ef\u4ee5\u6709\u6548\u5730\u4f7f\u7528\u6298\u6263\u548c\u9000\u6b3e\uff0c\u4f46\u9700\u8981\u8c28\u614e\u4f7f\u7528\uff0c\u4ee5\u514d\u635f\u5bb3\u54c1\u724c\u7684\u4ef7\u503c\u6216\u5229\u6da6\u3002\u8c08\u5230 B2B \u6298\u6263\u7b56\u7565\u65f6\uff0c\u60a8\u5e94\u8be5\u8003\u8651\u4ee5\u4e0b\u4e09\u4e2a\u4e3b\u8981\u7fa4\u4f53\uff1a<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>\u56fa\u5b9a\u6298\u6263\uff1a<\/strong> \u901a\u8fc7\u8fd9\u79cd\u65b9\u6cd5\uff0c\u6240\u6709\u4e70\u5bb6\u90fd\u53ef\u4ee5\u83b7\u5f97\u76f8\u540c\u7c7b\u578b\u548c\u91d1\u989d\u7684\u6298\u6263\uff0c\u65e0\u8bba\u4ed6\u4eec\u6709\u4ec0\u4e48\u4e0d\u540c\uff0c\u4f8b\u5982\u4ed6\u4eec\u662f\u5ba2\u6237\u7c7b\u578b\u3001\u4ed6\u4eec\u82b1\u8d39\u7684\u91d1\u989d\u3001\u4ed6\u4eec\u7684\u5408\u540c\u671f\u9650\u6216\u5176\u4ed6\u4efb\u4f55\u56e0\u7d20\u3002\u4e00\u4e2a\u4f8b\u5b50\u662f\uff0c\u5982\u679c\u6240\u6709\u5ba2\u6237\u8d2d\u4e70\u7684\u5546\u54c1\u8d85\u8fc7\u4e00\u5b9a\u6570\u91cf\uff0c\u5c31\u4f1a\u7ed9\u4ed6\u4eec 10% \u4f18\u60e0\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>\u7075\u6d3b\u6298\u6263\uff1a<\/strong> \u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5356\u5bb6\u4f1a\u5c1d\u8bd5\u6839\u636e\u4e1a\u52a1\u7c7b\u578b\u3001\u516c\u53f8\u89c4\u6a21\u6216\u5ba2\u6237\u8fc7\u53bb\u7684\u8d2d\u4e70\u60c5\u51b5\uff0c\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u548c\u8ba2\u5355\u63d0\u4f9b\u4e0d\u540c\u7684\u6298\u6263\u3002\u8fd9\u4e9b\u4f18\u60e0\u4e0d\u7b26\u5408\u9884\u671f\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (CLV)\uff0c\u4e5f\u4e0d\u4f1a\u5956\u52b1\u521b\u9020\u4ef7\u503c\u7684\u884c\u4e3a\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>\u8d85\u503c\u6298\u6263\uff1a<\/strong> \u8fd9\u662f B2B \u4ea4\u6613\u4e2d\u5b9a\u4ef7\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u6211\u4eec\u4f1a\u5c0f\u5fc3\u8c28\u614e\u5730\u786e\u4fdd\u4ef7\u503c\u4ea4\u6613\u80fd\u591f\u9f13\u52b1\u548c\u5956\u52b1\u4e3a\u4f01\u4e1a\u5e26\u6765\u6700\u5927\u4ef7\u503c\u7684\u884c\u4e3a\u3002\u901a\u8fc7\u6839\u636e\u4e70\u5bb6\u7684\u9700\u6c42\u8fdb\u884c\u4ea4\u6613\uff0c\u5356\u5bb6\u53ef\u4ee5\u4e0e B2B \u5ba2\u6237\u5efa\u7acb\u5bf9\u53cc\u65b9\u90fd\u6709\u5229\u7684\u957f\u671f\u5173\u7cfb\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e94\u83b7\u5f97\u6298\u6263\u5956\u52b1\u7684\u589e\u503c\u884c\u4e3a\u7684\u793a\u4f8b\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">\u8f6c\u4e3a\u957f\u671f\u6216\u5e38\u5907\u8ba2\u5355\u5c06\u786e\u4fdd\u957f\u671f\u5173\u7cfb\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u63d0\u4f9b\u5efa\u8bae\u6216\u5176\u4ed6\u652f\u6301\u5f62\u5f0f\uff0c\u5e2e\u52a9\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u5e76\u83b7\u5f97\u65b0\u5ba2\u6237\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u8d2d\u4e70\u5229\u6da6\u66f4\u9ad8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u4ee5\u4f7f\u4f01\u4e1a\u66f4\u6709\u5229\u53ef\u56fe\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u4ece\u5ba2\u6237\u90a3\u91cc\u83b7\u53d6\u6709\u7528\u7684\u4fe1\u606f\u5e76\u4e0e\u4ed6\u4eba\u5206\u4eab\u6709\u52a9\u4e8e\u4f01\u4e1a\u6539\u8fdb\u548c\u6269\u5c55\u5176\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">\u6709\u65f6\uff0c\u56fa\u5b9a\u4e14\u7075\u6d3b\u7684\u6298\u6263\u5f88\u6709\u5e2e\u52a9\uff0c\u4f46\u4ef7\u503c\u6298\u6263\u65b9\u6cd5\u624d\u662f B2B \u6298\u6263\u7684\u4eae\u70b9\u3002 <\/span><\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8bb8\u591a\u73b0\u4ee3\u7535\u5546\u5356\u5bb6\u6b63\u5728\u91c7\u7528<a href=\"https:\/\/discountray.com\/zh\/blog\/tiered-discount-strategies\/\"> Shopify \u7684\u5206\u7ea7\u6298\u6263\u7b56\u7565<\/a> \u5728\u4fdd\u6301\u5229\u6da6\u7387\u7684\u540c\u65f6\uff0c\u5956\u52b1\u5927\u989d\u8ba2\u5355\u3002\u901a\u8fc7\u6839\u636e\u8ba2\u5355\u6570\u91cf\u95e8\u69db\u63d0\u4f9b\u660e\u786e\u7684\u7d2f\u8fdb\u6298\u6263\uff0cShopify \u5546\u5bb6\u53ef\u4ee5\u63a8\u52a8\u590d\u8d2d\uff0c\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff0c\u5e76\u66f4\u597d\u5730\u5c06\u6fc0\u52b1\u63aa\u65bd\u4e0e\u5ba2\u6237\u7684\u957f\u671f\u884c\u4e3a\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u901a\u8fc7\u5c06\u5956\u52b1\u4e0e\u671f\u671b\u884c\u4e3a\u76f8\u5339\u914d\uff0c\u5356\u5bb6\u53ef\u4ee5\u627e\u5230\u5e76\u7559\u4f4f\u5fe0\u8bda\u3001\u9ad8\u4ef7\u503c\u7684B2B\u5408\u4f5c\u4f19\u4f34\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u7ef4\u62a4\u5f3a\u5927\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u907f\u514d\u6240\u6709\u5546\u54c1\u90fd\u6253\u6298\u7684\u95ee\u9898\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B\u4fc3\u9500\u5982\u4f55\u589e\u52a0\u4ef7\u503c\uff1f<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u6709\u6548\u7684 B2B \u4fc3\u9500\u6d3b\u52a8\u901a\u8fc7\u6fc0\u52b1\u67d0\u4e9b\u6709\u5229\u4e8e\u516c\u53f8\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u6765\u63d0\u4f9b\u4ef7\u503c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u964d\u4f4e\u4ef7\u683c\u3002\u4e0d\u52a0\u533a\u522b\u7684\u964d\u4ef7\u4f1a\u964d\u4f4e\u5229\u6da6\u7387\uff0c\u5f15\u53d1\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u6218\uff0c\u5e76\u8bbe\u5b9a\u4e0d\u5207\u5b9e\u9645\u7684\u5ba2\u6237\u671f\u671b\u3002\u6218\u7565\u65b9\u6cd5\u662f\u4fdd\u6301\u7a33\u5b9a\u7684\u6807\u4ef7\uff0c\u540c\u65f6\u4e3a\u7279\u5b9a\u5ba2\u6237\u63d0\u4f9b\u6709\u9488\u5bf9\u6027\u7684\u4fc3\u9500\u548c\u6298\u6263\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u4f8b\u5982\uff0c\u8f6f\u4ef6\u516c\u53f8\u53ef\u4ee5\u5411\u7b7e\u8ba2\u4e09\u5e74\u5408\u540c\u7684\u6d88\u8d39\u8005\u63d0\u4f9b 20% \u6298\u6263\uff0c\u4ee5\u6fc0\u52b1\u957f\u671f\u4fdd\u7559\u548c\u53ef\u9884\u6d4b\u7684\u7ecf\u5e38\u6027\u6536\u5165\u3002\u6216\u8005\uff0c\u5236\u9020\u5546\u53ef\u4ee5\u5c06\u6298\u6263\u4e0e\u8865\u5145\u4ea7\u54c1\u8d2d\u4e70\u76f8\u7ed3\u5408\uff0c\u4ece\u800c\u63d0\u9ad8\u5176\u6574\u4e2a\u4ea7\u54c1\u7684\u63a5\u53d7\u5ea6\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u76ee\u6807\u662f\u521b\u5efa\u4fc3\u9500\u6d3b\u52a8\u4ee5\u4fc3\u8fdb\u7406\u60f3\u7684\u7ed3\u679c\uff0c\u4f8b\u5982\u589e\u52a0\u8ba2\u5355\u91cf\u3001\u6539\u5584\u4ea7\u54c1\u7ec4\u5408\u3001 <a href=\"https:\/\/www.productsdesigner.com\/blog\/upsell-cross-sell-boost-revenue-of-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">\u4ea4\u53c9\u9500\u552e\/\u8ffd\u52a0\u9500\u552e<\/a>\u6216\u5ba2\u6237\u5fe0\u8bda\u5ea6\u2014\u2014\u540c\u65f6\u786e\u4fdd\u4f18\u60e0\u7684\u590d\u6742\u6027\u4e0d\u4f1a\u8d85\u8fc7\u5176\u5546\u4e1a\u5229\u76ca\u3002\u5982\u679c\u505a\u5f97\u6b63\u786e\uff0cB2B \u4fc3\u9500\u53ef\u4ee5\u901a\u8fc7\u5c55\u793a\u521b\u9020\u4ef7\u503c\u7684\u884c\u4e3a\u6e05\u695a\u5730\u4f20\u8fbe\u5ba2\u6237\u5982\u4f55\u83b7\u5f97\u6700\u4f18\u60e0\u7684\u4ef7\u683c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B2B \u9500\u552e\u6fc0\u52b1\u7406\u5ff5\u548c\u793a\u4f8b<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u6211\u4eec\u63d0\u51fa\u4e86\u4e00\u4e9b\u57fa\u4e8e\u4ef7\u503c\u7684\u6298\u6263\u548c\u5956\u52b1\u5efa\u8bae\uff0c\u60a8\u53ef\u4ee5\u4e3a\u60a8\u7684\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u5ba2\u6237\u63d0\u4f9b\u8fd9\u4e9b\u5efa\u8bae\uff0c\u4ee5\u6fc0\u52b1\u4ed6\u4eec\u91c7\u53d6\u9002\u5f53\u7684\u884c\u52a8\u5e76\u63d0\u9ad8\u60a8\u7684\u5229\u6da6\u7387\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u65b0\u4ea7\u54c1\u65e9\u9e1f\u4fc3\u9500<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u5982\u679c\u4f9b\u5e94\u5546\u5e0c\u671b\u4f60\u82b1 X \u5143\u8d2d\u4e70\u4e00\u6b3e\u65b0\u4ea7\u54c1\u6216 Y \u4ef6\u6700\u65b0\u4ea7\u54c1\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u4e3a\u6574\u4e2a\u7cfb\u5217\u63d0\u4f9b 1% \u7684\u6298\u6263\u3002\u4f60\u53ef\u4ee5\u5c06\u6298\u6263\u76ee\u6807\u9501\u5b9a\u5728\u4ece\u672a\u6216\u7ecf\u5e38\u8d2d\u4e70\u8be5\u4ea7\u54c1\u7684\u4eba\u8eab\u4e0a\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u6e05\u4ed3\u7529\u5356<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u4f9b\u5e94\u5546\u53ef\u80fd\u4f1a\u8ba1\u5212\u5728\u65b0\u4ea7\u54c1\u63a8\u51fa\u4e4b\u524d\u5c06\u65e7\u4ea7\u54c1\u7684\u5269\u4f59\u5e93\u5b58\u552e\u7f44\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4ea7\u54c1\u4f1a\u9010\u6b65\u6dd8\u6c70\u3002\u6709\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5bf9\u505c\u4ea7\u4ea7\u54c1\u63d0\u4f9b\u66f4\u5927\u7684\u6279\u91cf\u6298\u6263\uff0c\u4ece\u800c\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">\u7136\u800c\uff0c\u6709\u4e00\u4ef6\u4e8b\u8981\u8bb0\u4f4f\uff0c\u6e05\u4ed3\u9500\u552e\u5e76\u4e0d\u90a3\u4e48\u5bb9\u6613\uff0c\u6240\u4ee5\u4e3a\u4e86\u9632\u6b62\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\uff0c\u4f60\u53ef\u4ee5\u5b89\u88c5\u4e00\u4e2a <a href=\"https:\/\/apps.shopify.com\/multivariants\" target=\"_blank\" rel=\"noopener\">\u6279\u91cf\u8ba2\u8d2d\u5e94\u7528\u7a0b\u5e8f<\/a> \u53ef\u4ee5\u8ba9\u4f60\u628a <a href=\"https:\/\/multivariants.com\/blog\/increase-b2b-sales-by-creating-order-minimums-with-multivariants\/\" target=\"_blank\" rel=\"noopener\">\u6700\u5c0f\u8d77\u8ba2\u91cf<\/a> \u5728\u60a8\u7684\u4ea7\u54c1\u4e2d\u3002\u901a\u8fc7\u4f7f\u7528 MOQ \u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u6e05\u7406\u6ede\u9500\u4ea7\u54c1\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u4ea7\u54c1\u7ec4\u5408\u6fc0\u52b1\u63aa\u65bd<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u6839\u636e\u7279\u5b9a\u65f6\u671f\u5185\u6d88\u8d39\u603b\u989d\uff0c\u4f9b\u5e94\u5546\u53ef\u80fd\u4f1a\u5411\u8d2d\u4e70\u66f4\u591a\u4ea7\u54c1\u9009\u62e9\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u6298\u6263\u3002\u6b64\u7c7b\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u6fc0\u52b1\u63aa\u65bd\u53ef\u4ee5\u9632\u6b62\u6d88\u8d39\u8005\u8f6c\u800c\u9009\u62e9\u7ade\u4e89\u5bf9\u624b\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u9500\u552e\u4ef7\u683c\u9700\u9075\u5b88\u7279\u5b9a\u6761\u4ef6<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u6b64\u7c7b B2B \u4fc3\u9500\u6d3b\u52a8\u53ef\u80fd\u6709\u591a\u79cd\u5f62\u5f0f\u3002\u5982\u679c\u6d88\u8d39\u8005\u5728 Y \u4e2a\u6708\u5185\u6d88\u8d39\u4e86 X \u91d1\u989d\uff0c\u60a8\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u5168\u7cfb\u5217\u4ea7\u54c1\u7684\u6298\u6263\u3002\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u4e3a\u5176\u4ed6\u4ea7\u54c1\u7cfb\u5217\u63d0\u4f9b\u6298\u6263\uff0c\u4ee5\u6362\u53d6\u4ed6\u4eec\u8d2d\u4e70\u73b0\u6709\u4ea7\u54c1\uff1b\u4f8b\u5982\uff0c\u5982\u679c\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u54c1 X\uff0c\u4ed6\u4eec\u5c06\u6709\u8d44\u683c\u83b7\u5f97\u4ea7\u54c1 Y \u7684\u6298\u6263\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u63d0\u4f9b\u63a8\u8350\u7684\u8ba1\u5212<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u6beb\u65e0\u7591\u95ee\uff0cB2B \u4f01\u4e1a\u4e5f\u53ef\u4ee5\u63a8\u51fa\u63a8\u8350\u8ba1\u5212\u3002\u5f53\u76f4\u63a5\u5411\u5ba2\u6237\u800c\u975e\u901a\u8fc7\u5206\u9500\u5546\u9500\u552e\u4ea7\u54c1\u65f6\u5c24\u5176\u5982\u6b64\u3002\u5b83\u4f7f\u5b83\u66f4\u5177\u76f8\u5173\u6027\u3002\u5bf9\u4e8e\u5927\u591a\u6570 B2B \u516c\u53f8\u6765\u8bf4\uff0c\u5b9e\u65bd\u63a8\u8350\u8ba1\u5212\u662f\u4e00\u79cd\u589e\u52a0\u5ba2\u6237\u7fa4\u548c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u5ec9\u4ef7\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u734e\u52f5\u8a08\u5283<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u5728 B2C \u73af\u5883\u4e2d\uff0c\u901a\u8fc7\u6bcf\u7b14\u4ea4\u6613\u8d5a\u53d6\u79ef\u5206\u5e76\u4e0d\u65b0\u9c9c\u3002B2B \u9500\u552e\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u57f9\u517b\u5fe0\u8bda\u7684\u5ba2\u6237\u3002\u6f5c\u5728\u7684 B2B \u5ba2\u6237\u5e0c\u671b\u6709\u673a\u4f1a\u5efa\u7acb\u503c\u5f97\u4fe1\u8d56\u7684\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u4ed6\u4eec\u671f\u671b\u82b1\u6389\u7684\u5de8\u989d\u8d44\u91d1\u80fd\u5e26\u6765\u9002\u5f53\u7684\u6ee1\u8db3\u611f\u3002\u6709\u65f6\uff0c\u60a8\u53ef\u80fd\u6709\u8d44\u683c\u83b7\u5f97\u6298\u6263\u548c\u5176\u4ed6\u798f\u5229\u3002\u4efb\u4f55 B2B \u7684\u76ee\u6807\u90fd\u662f <a href=\"https:\/\/multivariants.com\/blog\/loyalty-hacks-for-b2b-with-loyalty-programs\/\" target=\"_blank\" rel=\"noopener\">\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/a> \u5e94\u8be5\u662f\u76f8\u540c\u7684\uff0c\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u8d35\u516c\u53f8\u5728\u5ba2\u6237\u4e2d\u7684\u5730\u4f4d\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u7ed3\u8bba&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">\u901a\u8fc7\u7cbe\u5fc3\u5236\u5b9a\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684 B2B \u9500\u552e\u5956\u52b1\uff0c\u60a8\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u7684\u589e\u957f\u3002\u6fc0\u52b1\u63aa\u65bd\u53ef\u4ee5\u4fc3\u4f7f\u5ba2\u6237\u91c7\u53d6\u884c\u52a8\uff0c\u63d0\u9ad8\u6bcf\u4e2a\u5ba2\u6237\u7684\u6301\u4e45\u4ef7\u503c\uff0c\u5e76\u589e\u5f3a\u60a8\u4f5c\u4e3a\u53ef\u9760\u5408\u4f5c\u4f19\u4f34\u7684\u58f0\u8a89\u3002\u786e\u4fdd\u60a8\u7684\u5956\u91d1\u7b26\u5408\u60a8\u60f3\u8981\u63a5\u89e6\u7684\u4eba\u7684\u9700\u6c42\u548c\u613f\u671b\u4ee5\u53ca\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c1d\u8bd5\u603b\u7ed3 B2B \u5546\u5bb6\u5728\u63d0\u4f9b\u6fc0\u52b1\u65f6\u9700\u8981\u8003\u8651\u7684\u65b9\u9762\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5438\u5f15\u5e76\u7559\u4f4f\u5546\u4e1a\u5ba2\u6237\u662f\u4e00\u9879\u6781\u5177\u6311\u6218\u6027\u7684\u4efb\u52a1\u3002\u5728B2B\u9886\u57df\uff0c\u4f60\u4e0d\u4ec5\u4ec5\u662f\u5728\u9500\u552e\u4ea7\u54c1\uff0c\u66f4\u8981\u5efa\u7acb\u53ef\u80fd\u6301\u7eed\u6570\u5e74\u751a\u81f3\u6570\u5341\u5e74\u7684\u5408\u4f5c\u5173\u7cfb\u3002\u7531\u4e8eB2B\u5e02\u573a\u7684\u98ce\u9669\u66f4\u5927\u3001\u51b3\u7b56\u8fc7\u7a0b\u66f4\u590d\u6742\uff0c\u56e0\u6b64B2B\u8425\u9500\u9700\u8981\u5236\u5b9a\u4e00\u4e2a\u80fd\u591f\u8ba9\u4f60\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u7b56\u7565\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8[\u2026]<\/p>","protected":false},"author":3,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-sales-incentives"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/107"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":3,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":2553,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/107\/revisions\/2553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}