{"id":1495,"date":"2025-01-13T06:45:25","date_gmt":"2025-01-13T06:45:25","guid":{"rendered":"https:\/\/discountray.com\/?p=1495"},"modified":"2025-07-17T09:27:15","modified_gmt":"2025-07-17T09:27:15","slug":"create-targeted-abandoned-carts-discounts","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/create-targeted-abandoned-carts-discounts\/","title":{"rendered":"Shopify \u4e0a\u5229\u7528\u5b9a\u5411\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\u91cd\u65b0\u5438\u5f15\u8d2d\u7269\u8005\u7684 7 \u4e2a\u6b65\u9aa4"},"content":{"rendered":"<p>Baymard \u7814\u7a76\u6240\u62a5\u544a\u79f0 <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e03\u6210\u987e\u5ba2\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\uff0c\u4f46\u540e\u6765\u51b3\u5b9a\u4e0d\u8d2d\u4e70<\/a>\u3002\u4f7f\u7528 Shopify \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\u6765\u6062\u590d\u4e22\u5931\u7684\u8d2d\u7269\u8f66\u662f\u91cd\u65b0\u8d62\u5f97\u5ba2\u6237\u7684\u660e\u667a\u7b56\u7565\u3002\u5b83\u4f1a\u9f13\u52b1\u60a8\u7684\u53d7\u4f17\u8fd4\u56de\u5e76\u5b8c\u6210\u8d2d\u4e70\u8fc7\u7a0b\u3002\u672c\u5206\u6b65\u6307\u5357\u5c06\u5e2e\u52a9\u60a8\u5b8c\u6210\u8bbe\u7f6e\u76ee\u6807\u6298\u6263\u7684\u8fc7\u7a0b\u3002\u73b0\u5728\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\uff01<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#why-do-customers-abandon-their-carts\">\u4e3a\u4ec0\u4e48\u987e\u5ba2\u653e\u5f03\u8d2d\u7269\u8f66\uff1f<\/a><\/li><li><a href=\"#turn-abandoned-carts-into-sales-in-just-7-steps\">\u53ea\u9700 7 \u6b65\u5373\u53ef\u5c06\u5e9f\u5f03\u8d2d\u7269\u8f66\u8f6c\u5316\u4e3a\u9500\u552e<\/a><\/li><li><a href=\"#optimize-your-store-to-reduce-shopping-cart-abandonment\">\u4f18\u5316\u60a8\u7684\u5546\u5e97\u4ee5\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/a><\/li><li><a href=\"#why-abandoned-carts-discounts-are-effective\">\u4e3a\u4ec0\u4e48\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\u6709\u6548<\/a><\/li><li><a href=\"#final-words\">\u6700\u540e\u7684\u8bdd<\/a><\/li><li><a href=\"#abandoned-carts-discount-faq\">\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-customers-abandon-their-carts\">\u4e3a\u4ec0\u4e48\u987e\u5ba2\u653e\u5f03\u8d2d\u7269\u8f66\uff1f<\/h2>\n\n\n\n<p>\u5ba2\u6237\u653e\u5f03\u8d2d\u7269\u8f66\u662f\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u7684\u5e38\u89c1\u95ee\u9898\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u9500\u552e\u548c\u6536\u5165\u635f\u5931\u3002\u5f53\u5ba2\u6237\u5230\u8fbe\u7ed3\u5e10\u9875\u9762\u65f6\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u88ab\u4ee5\u4e0b\u60c5\u51b5\u5413\u5230\uff1a <strong>\u6602\u8d35\u7684\u8fd0\u8d39<\/strong>\u3002 \u6709\u65f6\uff0c <strong>\u53d1\u8d27\u65f6\u95f4\u8868\u4e0d\u660e\u786e<\/strong> \u4f1a\u8ba9\u4ed6\u4eec\u72b9\u8c6b\u4e0d\u51b3\u3002\u5982\u679c\u4ed6\u4eec\u4e0d\u4fe1\u4efb\u8be5\u7f51\u7ad9\uff0c\u4ed6\u4eec\u53ef\u80fd\u4e0d\u4f1a\u5b8c\u6210\u8fd9\u4e2a\u8fc7\u7a0b\u3002\u5f53 <strong>\u4ed6\u4eec\u627e\u4e0d\u5230\u81ea\u5df1\u559c\u6b22\u7684\u4ed8\u6b3e\u65b9\u5f0f<\/strong>\uff0c\u4ed6\u4eec\u522b\u65e0\u9009\u62e9\uff0c\u53ea\u80fd\u629b\u5f03\u8d2d\u7269\u8f66\u3002 <strong>\u9000\u8d27\u653f\u7b56\u4e0d\u660e\u786e\u6216\u9650\u5236\u6027<\/strong> \u53ef\u80fd\u4f1a\u4f7f\u4ed6\u4eec\u4e0d\u613f\u610f\u3002 <strong>\u6ce8\u518c\u8d26\u6237 <\/strong>\u8fd9\u53ef\u80fd\u4f1a\u8ba9\u4e00\u4e9b\u5ba2\u6237\u611f\u5230\u6cae\u4e27\u3002\u5982\u679c <strong>\u7ed3\u8d26\u6d41\u7a0b\u8fc7\u4e8e\u5197\u957f\u6216\u56f0\u96be\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turn-abandoned-carts-into-sales-in-just-7-steps\">\u53ea\u9700 7 \u6b65\u5373\u53ef\u5c06\u5e9f\u5f03\u8d2d\u7269\u8f66\u8f6c\u5316\u4e3a\u9500\u552e<\/h2>\n\n\n\n<p>\u5982\u4f55\u5c06\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\u7eb3\u5165\u60a8\u7684\u8425\u9500\u7b56\u7565\uff1f\u53ea\u9700\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u64cd\u4f5c\u5373\u53ef\uff01<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Identify-High-Intent-Abandoners-And-Segment-Them\" data-type=\"internal\" data-id=\"#Identify-High-Intent-Abandoners-And-Segment-Them\">\u8bc6\u522b\u9ad8\u610f\u5411\u653e\u5f03\u8005\u5e76\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206<\/a><\/li>\n\n\n\n<li><a href=\"#Offer-a-Time-Sensitive-Discount\" data-type=\"internal\" data-id=\"#Offer-a-Time-Sensitive-Discount\">\u63d0\u4f9b\u9650\u65f6\u6298\u6263<\/a><\/li>\n\n\n\n<li><a href=\"#step-3-add-a-safety-net\" data-type=\"internal\" data-id=\"#step-3-add-a-safety-net\">\u6dfb\u52a0\u5b89\u5168\u7f51<\/a><\/li>\n\n\n\n<li><a href=\"#Automate-Discount-Trigger\" data-type=\"internal\" data-id=\"#Automate-Discount-Trigger\">\u81ea\u52a8\u89e6\u53d1\u6298\u6263<\/a><\/li>\n\n\n\n<li><a href=\"#Step-5-Personalize-the-Email-Content\" data-type=\"internal\" data-id=\"#Step-5-Personalize-the-Email-Content\">\u81ea\u5b9a\u4e49\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9<\/a><\/li>\n\n\n\n<li><a href=\"#step-6-enable-abandoned-cart-recovery-emails\" data-type=\"internal\" data-id=\"#step-6-enable-abandoned-cart-recovery-emails\">\u542f\u7528\u5e9f\u5f03\u8d2d\u7269\u8f66\u6062\u590d\u7535\u5b50\u90ae\u4ef6<\/a><\/li>\n\n\n\n<li><a href=\"#Monitor-and-Optimize-Campaigns\" data-type=\"internal\" data-id=\"#Monitor-and-Optimize-Campaigns\">\u76d1\u63a7\u548c\u4f18\u5316\u6d3b\u52a8<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Identify-High-Intent-Abandoners-And-Segment-Them\">\u6b65\u9aa4#1 \u8bc6\u522b\u9ad8\u610f\u5411\u653e\u5f03\u8005\u5e76\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206<\/h3>\n\n\n\n<p>\u5e76\u975e\u6240\u6709\u653e\u5f03\u8d2d\u7269\u8f66\u7684\u7528\u6237\u90fd\u503c\u5f97\u6211\u4eec\u5173\u6ce8\u3002\u8bf7\u5173\u6ce8\u90a3\u4e9b\u6dfb\u52a0\u4e86\u9ad8\u4ef7\u503c\u5546\u54c1\u3001\u5b8c\u6210\u7ed3\u8d26\u6216\u91cd\u590d\u8d2d\u4e70\u7684\u8d2d\u7269\u8005\u3002\u8fd9\u4e9b\u4eba\u6700\u6709\u53ef\u80fd\u901a\u8fc7\u6298\u6263\u5b9e\u73b0\u8f6c\u5316\u3002\u4f7f\u7528 Shopify \u7684\u201c\u653e\u5f03\u7ed3\u8d26\u201d\u62a5\u544a\u81ea\u52a8\u6807\u8bb0\u8fd9\u4e9b\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u786e\u5b9a\u76ee\u6807\u5ba2\u6237\u540e\uff0c\u5c06\u5176\u7ec6\u5206\u4e3a\u6e05\u6670\u7684\u7ec6\u5206\u7fa4\u4f53\uff1a\u9996\u6b21\u8d2d\u4e70\u8005\u3001\u5fe0\u5b9e\u5ba2\u6237\u548c\u9ad8\u6d88\u8d39\u5ba2\u6237\u3002\u6839\u636e\u6bcf\u4e2a\u7fa4\u4f53\u5b9a\u5236\u6298\u6263\u91d1\u989d\u548c\u4fe1\u606f\uff0c\u786e\u4fdd\u5728\u5408\u9002\u7684\u65f6\u673a\u63d0\u4f9b\u5408\u9002\u7684\u6fc0\u52b1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Offer-a-Time-Sensitive-Discount\">Step#2 \u63d0\u4f9b\u9650\u65f6\u6298\u6263<\/h3>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4ece Shopify \u7ba1\u7406\u9762\u677f\u8f7b\u677e\u5b8c\u6210\u6b64\u64cd\u4f5c\u3002\u6839\u636e\u60a8\u7684\u9700\u8981\u8fdb\u884c\u4e2a\u6027\u5316\u8bbe\u7f6e\u3002\u60a8\u53ef\u4ee5\u5173\u6ce8 <a href=\"https:\/\/discountray.com\/zh\/blog\/seasonal-discount-strategies\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/seasonal-discount-strategies\/\" rel=\"noreferrer noopener\">\u5b63\u8282\u6027\u6298\u6263\u7b56\u7565<\/a>\u5728\u7279\u5b9a\u4e8b\u4ef6\u6216\u5b63\u8282\u7784\u51c6\u76ee\u6807\u5ba2\u6237\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"shopify-guide-to-create-discount\">Shopify \u521b\u5efa\u6298\u6263\u6307\u5357<\/h4>\n\n\n\n<p>\u4ece\u7ba1\u7406\u9762\u677f\u8f6c\u5230\u6298\u6263\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Discount-1024x404.png\" alt=\"\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - Shopify \u521b\u5efa\u6298\u6263\u6307\u5357\" class=\"wp-image-1500\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Discount-1024x404.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Discount-300x118.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Discount-768x303.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Discount-18x7.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Discount.png 1172w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u70b9\u51fb\u201c+\u6dfb\u52a0\u6298\u6263\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount-1024x262.png\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u5728\u60a8\u7684 Shopify \u5546\u5e97\u6dfb\u52a0\u6298\u6263\" class=\"wp-image-1501\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount-1024x262.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount-300x77.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount-768x196.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount-1536x393.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount-18x5.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/Add-discount.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u7136\u540e\u5c06\u4f1a\u6709\u4e00\u4e2a\u90e8\u5206\u4f9b\u60a8\u9009\u62e9\u6298\u6263\u7c7b\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"497\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/select-discount-type.png\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u521b\u5efa\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\" class=\"wp-image-1502\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/select-discount-type.png 919w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/select-discount-type-300x162.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/select-discount-type-768x415.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/select-discount-type-18x10.png 18w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u9009\u62e9\u5176\u4e2d\u4e00\u4e2a\u9009\u9879\u3002\u7136\u540e\u60a8\u5c06\u770b\u5230\u6b64\u9875\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"755\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/product-discount.png\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u521b\u5efa\u72ec\u7279\u7684\u6298\u6263\u6d3b\u52a8\" class=\"wp-image-1503\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/product-discount.png 993w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/product-discount-300x228.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/product-discount-768x584.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/product-discount-16x12.png 16w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/figure>\n\n\n\n<p>\u7136\u540e\u4e2a\u6027\u5316\u6240\u6709\u5185\u5bb9\u5e76\u4fdd\u5b58\u4ee3\u7801\u3002\u60a8\u8fd8\u53ef\u4ee5\u8bbe\u7f6e <a href=\"https:\/\/discountray.com\/zh\/blog\/discount-thresholds-on-shopify\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/discount-thresholds-on-shopify\/\" rel=\"noreferrer noopener\">\u6298\u6263\u95e8\u69db<\/a> \u5728 Shopify \u4e0a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"create-discount-with-third-party-app\">\u4f7f\u7528\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u521b\u5efa\u6298\u6263<\/h4>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u4efb\u4f55 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=create-targeted-abandoned-carts-discounts\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=create-targeted-abandoned-carts-discounts\" rel=\"noreferrer noopener\">\u6298\u6263\u5e94\u7528\u7a0b\u5e8f<\/a> \u4ece <a href=\"https:\/\/shopify.pxf.io\/215eYa\" data-type=\"link\" data-id=\"https:\/\/shopify.pxf.io\/215eYa\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> App Store \u8ba9\u4e00\u5207\u53d8\u5f97\u7b80\u5355\u3002\u4ece\u5e94\u7528\u7a0b\u5e8f\u7684\u4eea\u8868\u677f\u4e2d\u9009\u62e9\u60a8\u559c\u6b22\u7684\u6298\u6263\u7c7b\u578b\u3002\u5982\u679c\u60a8\u60f3\u6839\u636e\u8ba2\u5355\u6570\u91cf\u63d0\u4f9b\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\uff0c\u8bf7\u9009\u62e9\u6570\u91cf\u6298\u6263\u3002\u5f53\u60a8\u60f3\u4e3a\u4ea7\u54c1\u53d8\u4f53\u63d0\u4f9b\u6298\u6263\u65f6\uff0c\u8bf7\u9009\u62e9\u53d8\u4f53\u6298\u6263\u4ef7\u683c\u9009\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"354\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/discountray-1024x354.png\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u4f7f\u7528\u7b2c\u4e09\u65b9\u5e94\u7528\u521b\u5efa\u6298\u6263\" class=\"wp-image-1505\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/discountray-1024x354.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/discountray-300x104.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/discountray-768x266.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/discountray-18x6.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/discountray.png 1472w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u53d8\u4f53\u6298\u6263\u4ef7\uff0c\u60a8\u53ef\u4ee5\u6dfb\u52a0\u4e0d\u540c\u7684\u8303\u56f4\u3002\u60a8\u4e0d\u5fc5\u8ba1\u7b97\u6298\u6263\u4ef7\u3002\u53ea\u9700\u8f93\u5165\u6298\u6263\u4ef7\u5373\u53ef\u3002&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"705\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-1.png\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u4e0d\u540c\u6298\u6263\u4ef7\" class=\"wp-image-1506\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-1.png 957w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-1-300x221.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-1-768x566.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-1-16x12.png 16w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>\u5f53\u60a8\u70b9\u51fb\u201c\u521b\u5efa\u6570\u91cf\u6298\u6263\u201d\u6309\u94ae\u65f6\uff0c\u60a8\u5c06\u770b\u5230\u6b64\u90e8\u5206\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"590\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-7.png\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u6570\u91cf\u6298\u6263\" class=\"wp-image-1507\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-7.png 990w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-7-300x179.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-7-768x458.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/image-7-18x12.png 18w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-add-a-safety-net\">\u6b65\u9aa4#3 \u6dfb\u52a0\u5b89\u5168\u7f51<\/h3>\n\n\n\n<p>\u63d0\u4f9b\u6298\u6263\u56fa\u7136\u5f88\u597d\uff0c\u4f46\u60a8\u9700\u8981\u5236\u5b9a\u89c4\u5219\u6765\u4fdd\u62a4\u5229\u6da6\u3002\u9996\u5148\uff0c\u9650\u5236\u6bcf\u4e2a\u6298\u6263\u7801\u6bcf\u4f4d\u5ba2\u6237\u53ea\u80fd\u4f7f\u7528\u4e00\u6b21\uff0c\u5e76\u8bbe\u7f6e\u4e25\u683c\u7684\u6709\u6548\u671f\u300224 \u5230 48 \u5c0f\u65f6\u662f\u6700\u4f73\u65f6\u95f4\u3002\u6807\u8bb0\u6240\u6709\u5df2\u7ecf\u4f7f\u7528\u8fc7\u8d2d\u7269\u8f66\u6062\u590d\u4f18\u60e0\u7684\u7528\u6237\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u91cd\u590d\u83b7\u5f97\u76f8\u540c\u7684\u4f18\u60e0\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u5b89\u5168\u7f51\u53ef\u4ee5\u9632\u6b62\u6298\u6263\u730e\u624b\u94bb\u4f60\u7684\u7a7a\u5b50\uff0c\u5e76\u786e\u4fdd\u4f60\u7684\u4fc3\u9500\u6d3b\u52a8\u5177\u6709\u72ec\u5bb6\u6027\u3002\u5b83\u53ef\u4ee5\u589e\u5f3a\u7d27\u8feb\u611f\uff0c\u786e\u4fdd\u4f60\u7684\u5229\u6da6\u4fdd\u6301\u5065\u5eb7\uff0c\u5373\u4f7f\u4f60\u633d\u56de\u4e86\u635f\u5931\u7684\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Automate-Discount-Trigger\">Step#4 \u81ea\u52a8\u89e6\u53d1\u6298\u6263<\/h3>\n\n\n\n<p>\u5b89\u88c5\u5e9f\u5f03\u8d2d\u7269\u8f66\u6062\u590d\u5e94\u7528\u3002\u8bbe\u7f6e\u7535\u5b50\u90ae\u4ef6\u5de5\u4f5c\u6d41\u7a0b\uff1a\u89e6\u53d1\u6761\u4ef6\uff1a\u5f53\u5ba2\u6237\u653e\u5f03\u8d2d\u7269\u8f66\u65f6\u3002\u64cd\u4f5c\uff1a\u53d1\u9001\u5305\u542b\u6298\u6263\u7801\u548c\u8d2d\u7269\u8f66\u8be6\u60c5\u7684\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u3002\u4f7f\u7528\u7ec6\u5206\u7b56\u7565\uff0c\u4ee5\u66f4\u5927\u7684\u6298\u6263\u5438\u5f15\u9ad8\u4ef7\u503c\u7684\u8d2d\u7269\u8f66\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Step-5-Personalize-the-Email-Content\">\u6b65\u9aa4#5\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9<\/h3>\n\n\n\n<p>\u4f7f\u7528\u5f15\u4eba\u5165\u80dc\u7684\u4e3b\u9898\u884c\uff0c\u4f8b\u5982\u201c\u6211\u4eec\u4fdd\u5b58\u4e86\u60a8\u7684\u8d2d\u7269\u8f66 + \u7279\u522b\u4f18\u60e0\uff01\u201d\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\uff0c\u5305\u62ec\uff1a\u5ba2\u6237\u59d3\u540d\u3001\u88ab\u9057\u5f03\u4ea7\u54c1\u7684\u56fe\u7247\u3001\u6298\u6263\u4f18\u60e0\u4ee5\u53ca\u5982\u4f55\u5151\u6362\u7684\u660e\u786e\u8bf4\u660e\u3002\u6dfb\u52a0\u6e05\u6670\u7684\u53f7\u53ec\u6027\u7528\u8bed\u6309\u94ae\uff08\u4f8b\u5982\u201c\u7acb\u5373\u5b8c\u6210\u8d2d\u4e70\u201d\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-enable-abandoned-cart-recovery-emails\">Step#6 \u542f\u7528\u5e9f\u5f03\u8d2d\u7269\u8f66\u6062\u590d\u7535\u5b50\u90ae\u4ef6<\/h3>\n\n\n\n<p>\u8f6c\u5230 Shopify \u7ba1\u7406\u4e2d\u5fc3\u3002\u5bfc\u822a\u81f3\u201c\u8bbe\u7f6e\u201d&gt;\u201c\u7ed3\u5e10\u201d\u3002\u5411\u4e0b\u6eda\u52a8\u5230\u8ba2\u5355\u5904\u7406\u90e8\u5206\u5e76\u542f\u7528\u53d1\u9001\u5f03\u8d2d\u7ed3\u5e10\u7535\u5b50\u90ae\u4ef6\u3002\u81ea\u5b9a\u4e49\u7535\u5b50\u90ae\u4ef6\u6a21\u677f\u4ee5\u5305\u62ec\uff1a\u53cb\u597d\u63d0\u9192\u3001\u7d27\u8feb\u611f\uff08\u4f8b\u5982\uff0c\u201c\u60a8\u7684\u8d2d\u7269\u8f66\u5373\u5c06\u8fc7\u671f\uff01\u201d\uff09\u548c <a href=\"https:\/\/discountray.com\/zh\/blog\/shopify-flash-sale-and-limited-time-discount\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-flash-sale-and-limited-time-discount\/\" rel=\"noreferrer noopener\">Shopify \u95ea\u8d2d<\/a> \u6298\u6263\u4f18\u60e0\u3002\u5c06\u7535\u5b50\u90ae\u4ef6\u8bbe\u7f6e\u4e3a\u5728\u653e\u5f03\u540e 1-3 \u5c0f\u65f6\u5185\u53d1\u9001\uff0c\u4ee5\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/abandoned-checkout-emails.jpg\" alt=\" \u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263 - \u5e9f\u5f03\u7ed3\u8d26\u7535\u5b50\u90ae\u4ef6\" class=\"wp-image-1499\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/abandoned-checkout-emails.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/abandoned-checkout-emails-300x225.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/abandoned-checkout-emails-768x576.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/abandoned-checkout-emails-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Monitor-and-Optimize-Campaigns\">Step#7 \u76d1\u63a7\u548c\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8<\/h3>\n\n\n\n<p>\u4f7f\u7528 Shopify Analytics \u8ddf\u8e2a\u5e9f\u5f03\u8d2d\u7269\u8f66\u7535\u5b50\u90ae\u4ef6\u7684\u6548\u679c\u3002\u6307\u6807\uff1a\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u5bf9\u4e0d\u540c\u7684\u6298\u6263\u91d1\u989d\u3001\u4e3b\u9898\u884c\u6216\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u4ee5\u627e\u5230\u6700\u6709\u6548\u7684\u7ec4\u5408\u3002\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u548c\u53cd\u9988\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize-your-store-to-reduce-shopping-cart-abandonment\">\u4f18\u5316\u60a8\u7684\u5546\u5e97\u4ee5\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/h2>\n\n\n\n<p>\u73b0\u5728\u60a8\u53ef\u4ee5\u521b\u5efa\u5e9f\u5f03\u8d2d\u7269\u8f66\u6298\u6263\uff0c\u5bf9\u5417\uff1f\u4f46\u60a8\u9996\u5148\u9700\u8981\u51cf\u5c11\u653e\u5f03\u3002\u8bf7\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u8fdb\u884c\u64cd\u4f5c\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Establish-and-Build-Trust-in-Your-Transaction-Forms\" data-type=\"internal\" data-id=\"#Establish-and-Build-Trust-in-Your-Transaction-Forms\">\u5efa\u7acb\u5e76\u5efa\u7acb\u5bf9\u4ea4\u6613\u8868\u683c\u7684\u4fe1\u4efb<\/a><\/li>\n\n\n\n<li><a href=\"#Include-a-Progress-Indicator-on-Checkout-Pages\" data-type=\"internal\" data-id=\"#Include-a-Progress-Indicator-on-Checkout-Pages\">\u5728\u7ed3\u5e10\u9875\u9762\u4e0a\u6dfb\u52a0\u8fdb\u5ea6\u6307\u793a\u5668<\/a><\/li>\n\n\n\n<li><a href=\"#-Make-Navigation-Between-Cart-and-Store-Effortless\" data-type=\"internal\" data-id=\"#-Make-Navigation-Between-Cart-and-Store-Effortless\">\u8ba9\u8d2d\u7269\u8f66\u548c\u5546\u5e97\u4e4b\u95f4\u7684\u5bfc\u822a\u53d8\u5f97\u8f7b\u677e<\/a><\/li>\n\n\n\n<li><a href=\"#Provide-Multiple-Payment-Options\" data-type=\"internal\" data-id=\"#Provide-Multiple-Payment-Options\">\u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/a><\/li>\n\n\n\n<li><a href=\"#Offer-Guest-Checkout-Options\" data-type=\"internal\" data-id=\"#Offer-Guest-Checkout-Options\">\u4e3a\u5ba2\u4eba\u63d0\u4f9b\u7ed3\u8d26\u9009\u9879<\/a><\/li>\n\n\n\n<li><a href=\"#Simplify-the-Checkout-Process\" data-type=\"internal\" data-id=\"#Simplify-the-Checkout-Process\">\u7b80\u5316\u7ed3\u5e10\u6d41\u7a0b<\/a><\/li>\n\n\n\n<li><a href=\"#Improve-Website-Performance-and-Speed\" data-type=\"internal\" data-id=\"#Improve-Website-Performance-and-Speed\">\u63d0\u9ad8\u7f51\u7ad9\u6027\u80fd\u548c\u901f\u5ea6<\/a><\/li>\n\n\n\n<li><a href=\"#Enhance-Mobile-Responsiveness\" data-type=\"internal\" data-id=\"#Enhance-Mobile-Responsiveness\">\u589e\u5f3a\u79fb\u52a8\u54cd\u5e94\u80fd\u529b<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Establish-and-Build-Trust-in-Your-Transaction-Forms\">\u65b9\u6cd5 #1 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class=\"wp-block-heading\" id=\"Include-a-Progress-Indicator-on-Checkout-Pages\">\u65b9\u6cd5#2 \u5728\u7ed3\u8d26\u9875\u9762\u4e0a\u6dfb\u52a0\u8fdb\u5ea6\u6307\u793a\u5668<\/h3>\n\n\n\n<p>\u60a8\u9700\u8981\u6e05\u695a\u5730\u5411\u5ba2\u6237\u5c55\u793a\u4ed6\u4eec\u76ee\u524d\u5728\u7ed3\u8d26\u6d41\u7a0b\u4e2d\u7684\u54ea\u4e2a\u9636\u6bb5\u3002\u8fd9\u6837\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u89c9\u5f97\u81ea\u5df1\u5728\u6d6a\u8d39\u66f4\u591a\u65f6\u95f4\u3002\u5b83\u5411\u8bbf\u5ba2\u4fdd\u8bc1\u4ed6\u4eec\u5feb\u5b8c\u6210\u4e86\u3002\u6b64\u5916\uff0c\u5b83\u6d88\u9664\u4e86\u4e0d\u786e\u5b9a\u6027\u5e76\u6f84\u6e05\u4e86\u6d41\u7a0b\uff0c\u4ee5\u4fbf\u5ba2\u6237\u66f4\u5bb9\u6613\u638c\u63e1\u3002\u8fdb\u5ea6\u6307\u793a\u5668\u4e2d\u7684\u6b65\u9aa4\u5e94\u5c3d\u53ef\u80fd\u5c11\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-Make-Navigation-Between-Cart-and-Store-Effortless\">\u65b9\u6cd5 #3 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