{"id":1548,"date":"2025-01-06T05:46:33","date_gmt":"2025-01-06T05:46:33","guid":{"rendered":"https:\/\/discountray.com\/?p=1548"},"modified":"2025-12-01T07:25:56","modified_gmt":"2025-12-01T07:25:56","slug":"vip-customer-discounts-for-ecommerce-loyalty-in-shopify","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/vip-customer-discounts-for-ecommerce-loyalty-in-shopify\/","title":{"rendered":"Shopify \u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6 VIP \u5ba2\u6237\u6298\u6263"},"content":{"rendered":"<p>\u4f5c\u4e3a <a href=\"http:\/\/shopify.pxf.io\/eKE2JX\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify <\/a>\u5e97\u4e3b\uff0c\u60a8\u5982\u4f55\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u5e76\u4fc3\u8fdb\u5546\u5e97\u53d1\u5c55\uff1f\u8fd9\u5c31\u662f Shopify \u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6 VIP \u5ba2\u6237\u6298\u6263\u53d1\u6325\u4f5c\u7528\u7684\u65f6\u5019\u3002\u4e3a\u56de\u5934\u5ba2\u63d0\u4f9b\u5fe0\u8bda\u5ea6\u8ba1\u5212\u786e\u5b9e\u662f\u4e00\u4e2a\u660e\u667a\u4e4b\u4e3e\u3002\u4f46\u662f\u662f\u4ec0\u4e48\u8ba9\u4ed6\u4eec\u5982\u6b64\u7279\u522b\u5462\uff1f<\/p>\n\n\n\n<p>\u5728 Shopify \u4e4b\u65c5\u7684\u5f00\u59cb\u9636\u6bb5\uff0c\u8bb8\u591a\u5e97\u4e3b\u53ef\u80fd\u4f1a\u5ffd\u89c6 VIP \u5ba2\u6237\u6298\u6263\u6216\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u5fc5\u8981\u6027\u3002\u7136\u800c\uff0c\u5b9e\u65bd\u8fd9\u4e9b\u6298\u6263\u4f18\u60e0\u6216\u8ba1\u5212\u53ef\u663e\u8457\u589e\u52a0\u6536\u5165\u5e76\u6709\u52a9\u4e8e\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u503a\u5238\u54c1\u724c\u5fe0\u8bda\u5ea6\u7814\u7a76\uff0c <a href=\"https:\/\/info.bondbrandloyalty.com\/theloyaltyreport2022\" target=\"_blank\" rel=\"noopener\">72% \u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u5fe0\u8bda\u5ea6\u8ba1\u5212\u662f<\/a> \u4ed6\u4eec\u4e0e\u54c1\u724c\u6216\u5546\u5e97\u5173\u7cfb\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u4e14 74% \u66f4\u6709\u53ef\u80fd\u63a8\u8350\u5177\u6709\u826f\u597d\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u7684 VIP \u5ba2\u6237\u6298\u6263\u3001\u4ec0\u4e48\u662f VIP \u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u5728 Shopify \u7b49\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e2d\u63d0\u4f9b\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6 VIP \u5ba2\u6237\u6298\u6263\u7684\u4e16\u754c\uff0c\u63ed\u5f00\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u72ec\u7279\u4f18\u52bf\u53ca\u5176\u6210\u529f\u5b9e\u65bd\u80cc\u540e\u7684\u79d8\u5bc6\u3002<\/p>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\"  id=\"post-summary\" \nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>VIP\u6298\u6263\u65e8\u5728\u5956\u52b1\u60a8\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u5e76\u589e\u5f3a\u5ba2\u6237\u7684\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/li>\n    <li>\u5206\u7ea7\u3001\u79ef\u5206\u3001\u4ed8\u8d39\u548c\u57fa\u4e8e\u4ef7\u503c\u7684\u7cfb\u7edf\u7b49\u65b9\u6848\u6709\u52a9\u4e8e\u63d0\u9ad8\u5ba2\u6237\u7559\u5b58\u7387\u3002<\/li>\n    <li>VIP\u7279\u6743\u53ef\u4ee5\u63d0\u9ad8\u9500\u552e\u989d\uff0c\u63d0\u4f9b\u6df1\u5165\u7684\u5ba2\u6237\u6d1e\u5bdf\uff0c\u5e76\u63d0\u5347\u54c1\u724c\u4ef7\u503c\u3002<\/li>\n    <li>\u4f7f\u7528 DiscountRay \u7b49\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u8f7b\u677e\u5b9e\u73b0 VIP \u5956\u52b1\u81ea\u52a8\u5316\u548c\u4e2a\u6027\u5316\u4f18\u60e0\u3002<\/li>\n    <li>\u5f3a\u5927\u7684VIP\u8ba1\u5212\u53ef\u4ee5\u5c06\u5fe0\u5b9e\u987e\u5ba2\u8f6c\u5316\u4e3a\u56de\u5934\u5ba2\u548c\u54c1\u724c\u5927\u4f7f\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-vip-customer-discounts-for-e-commerce-loyalty-in-shopify\">Shopify \u4e2d\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u7684 VIP \u5ba2\u6237\u6298\u6263\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li><a href=\"#what-are-the-e-commerce-vip-customer-loyalty-programs\">\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1 VIP \u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff1f<\/a><\/li><li><a href=\"#types-of-e-commerce-loyalty-programs\">\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u7c7b\u578b<\/a><ul><li><a href=\"#Tiered-programs\">\u7c7b\u578b #01\uff1a\u5206\u5c42\u8ba1\u5212<\/a><\/li><li><a href=\"#Point-based-programs\">\u7c7b\u578b #02\uff1a\u79ef\u5206\u5236\u9879\u76ee<\/a><\/li><li><a href=\"#Value-based-programs\">\u7c7b\u578b #03\uff1a\u57fa\u4e8e\u4ef7\u503c\u7684\u8ba1\u5212<\/a><\/li><li><a href=\"#Universal-programs\">Type#04\uff1a\u901a\u7528\u7a0b\u5e8f<\/a><\/li><li><a href=\"#Paid-programs\">Type#05\uff1a\u4ed8\u8d39\u8ba1\u5212<\/a><\/li><\/ul><\/li><li><a href=\"#why-is-it-important-to-offer-vip-customer-discounts-for-e-commerce-loyalty\">\u4e3a\u4ec0\u4e48\u4e3a\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u63d0\u4f9b VIP \u987e\u5ba2\u6298\u6263\u5f88\u91cd\u8981\uff1f<\/a><ul><li><a href=\"#Increased-Sales\">\u4e8b\u5b9e #01\uff1a\u9500\u552e\u989d\u589e\u52a0<\/a><\/li><li><a href=\"#Better-Customer-Maintenance\">Fact#02\uff1a\u66f4\u597d\u7684\u5ba2\u6237\u7ef4\u62a4<\/a><\/li><li><a href=\"#Valuable-Customer-Insights\">Fact#03\uff1a\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u89c1\u89e3<\/a><\/li><li><a href=\"#Increased-Brand-Value\">\u4e8b\u5b9e #04\uff1a\u63d0\u9ad8\u54c1\u724c\u4ef7\u503c<\/a><\/li><\/ul><\/li><li><a href=\"#wrapping-up\">\u603b\u7ed3<\/a><\/li><li><a href=\"#fa-qs\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><ul><li><a href=\"#faq-question-1764573758837\">VIP \u8ba1\u5212\u5982\u4f55\u8fd0\u4f5c\uff1f<\/a><\/li><li><a href=\"#faq-question-1764573765866\">\u60a8\u5982\u4f55\u5956\u52b1\u60a8\u7684 VIP \u5ba2\u6237\uff1f<\/a><\/li><li><a href=\"#faq-question-1764573779454\">\u6298\u6263\u6709\u52a9\u4e8e\u63d0\u9ad8\u987e\u5ba2\u5fe0\u8bda\u5ea6\u5417\uff1f<\/a><\/li><li><a href=\"#faq-question-1764573798868\">\u4e3a\u4ec0\u4e48\u63d0\u4f9b VIP \u8ba1\u5212\u5bf9\u60a8\u7684 Shopify \u5546\u5e97\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#faq-question-1764573811162\">\u5982\u4f55\u5229\u7528\u5ba2\u6237\u6d1e\u5bdf\u521b\u5efa\u548c\u5b9e\u65bd\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-vip-customer-discounts-for-e-commerce-loyalty-in-shopify\"><strong>Shopify \u4e2d\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u7684 VIP \u5ba2\u6237\u6298\u6263\u6709\u54ea\u4e9b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5728 Shopify \u4e2d\uff0cVIP \u5ba2\u6237\u5fe0\u8bda\u5ea6\u610f\u5473\u7740\u63d0\u4f9b\u5173\u952e\u798f\u5229\u5e76\u5956\u52b1\u60a8\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u5373\u90a3\u4e9b\u7ecf\u5e38\u8d2d\u7269\u3001\u6d88\u8d39\u6700\u591a\u5e76\u4e0e\u60a8\u7684\u5546\u5e97\u4fdd\u6301\u5bc6\u5207\u8054\u7cfb\u7684\u5ba2\u6237\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u4e00\u7b56\u7565\u6709\u52a9\u4e8e\u8868\u5f70\u548c\u5956\u52b1\u9876\u7ea7\u5ba2\u6237\uff0c\u6fc0\u53d1\u4ed6\u4eec\u7684\u4e13\u5c5e\u611f\u548c\u611f\u6fc0\u4e4b\u60c5\uff0c\u4ece\u800c\u52a0\u6df1\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u5e76\u6fc0\u52b1\u4ed6\u4eec\u91cd\u590d\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p>\u5728 Shopify \u4e2d\uff0cVIP \u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u901a\u5e38\u5305\u62ec\u57fa\u4e8e\u5c42\u7ea7\u7684\u7cfb\u7edf\uff0c\u5f53\u5ba2\u6237\u6d88\u8d39\u66f4\u591a\u6216\u8fbe\u5230\u7279\u5b9a\u91cc\u7a0b\u7891\u65f6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u89e3\u9501\u7279\u6b8a\u798f\u5229\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5546\u5e97\u53ef\u80fd\u4f1a\u5411 VIP \u4f1a\u5458\u63d0\u4f9b\u514d\u8d39\u9001\u8d27\u3001\u63d0\u524d\u8d2d\u4e70\u6298\u6263\u6216\u72ec\u5bb6\u4ea7\u54c1\u3002\u8fd9\u4e9b\u9488\u5bf9\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684 VIP \u5ba2\u6237\u6298\u6263\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;ut[%E2%80%A6]]e&amp;utm_medium=blog&amp;utm[%E2%80%A6]=VIPCustomerDiscountsforeCommerceLoyalty\" target=\"_blank\" rel=\"noopener\">Shopify \u6298\u6263\u5e94\u7528<\/a>\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5efa\u7acb\u81ea\u52a8\u5316\u5fe0\u8bda\u5ea6\u7cfb\u7edf\uff0c\u8ddf\u8e2a\u5ba2\u6237\u6d3b\u52a8\u5e76\u8f7b\u677e\u63d0\u4f9b\u5956\u52b1\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u901a\u8fc7\u8d2d\u4e70\u9891\u7387\u548c\u8ba2\u5355\u4ef7\u503c\u7b49\u6d1e\u5bdf\u4fe1\u606f\u8bc6\u522b VIP \u5ba2\u6237\uff0cShopify \u5546\u5bb6\u53ef\u4ee5\u521b\u5efa\u5b9a\u5236\u7684\u6298\u6263\u4f18\u60e0\uff0c\u8ba9\u8fd9\u4e9b\u8d2d\u7269\u8005\u611f\u5230\u81ea\u5df1\u53d7\u5230\u91cd\u89c6\u3002\u65e0\u8bba\u662f\u4e2a\u6027\u5316\u7684\u611f\u8c22\u4fe1\u3001\u751f\u65e5\u6298\u6263\u8fd8\u662f\u79c1\u4eba\u6d3b\u52a8\u9080\u8bf7\uff0cVIP \u5fe0\u8bda\u5ea6\u8ba1\u5212\u4e2d\u7684\u5c0f\u4e3e\u52a8\u90fd\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u4fdd\u7559\u7387\u3001\u589e\u52a0\u6d88\u8d39\u5e76\u589e\u5f3a\u54c1\u724c\u58f0\u8a89\u3002<\/p>\n\n\n\n<p>\u6295\u8d44 VIP \u5fe0\u8bda\u5ea6\u8ba1\u5212\u662f\u5c06\u60a8\u6700\u597d\u7684\u5ba2\u6237\u8f6c\u53d8\u4e3a Shopify \u5546\u5e97\u7ec8\u8eab\u62e5\u62a4\u8005\u7684\u6709\u6548\u65b9\u6cd5\u3002<br>\u8fd9\u91cc\u6211\u4eec\u7ed9\u51fa\u4e86\u4e00\u4e2a\u540d\u4e3a <a href=\"https:\/\/discountray.com\/zh\/\">\u6298\u6263\u96f7 <\/a>\u4e3a\u60a8\u7684 VIP \u5ba2\u6237\u63d0\u4f9b\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u6298\u6263\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"836\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/VIP-customer-discounts.jpg\" alt=\"Shopify \u4e2d\u9488\u5bf9\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u7684 VIP \u5ba2\u6237\u6298\u6263 - \u4f7f\u7528 Shopify \u6298\u6263\u5e94\u7528 DiscountRay \u4e3a\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u7684 VIP \u5ba2\u6237\u63d0\u4f9b\u6298\u6263\" class=\"wp-image-1550\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/VIP-customer-discounts.jpg 855w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/VIP-customer-discounts-300x293.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/VIP-customer-discounts-768x751.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2024\/12\/VIP-customer-discounts-12x12.jpg 12w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u5982\u4f55\u5728 Shopify \u4e2d\u4e3a B2B \u5ba2\u6237\u7533\u8bf7\u6298\u6263\uff1f| DiscountRay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BQlvxVo9M8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u6709\u5173 Shopify \u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6 VIP \u5ba2\u6237\u6298\u6263\u7684\u89c6\u9891\u6559\u7a0b<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-e-commerce-vip-customer-loyalty-programs\"><strong>\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1 VIP \u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff1f<\/strong><\/h2>\n\n\n\n<p>\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u7684 VIP \u5ba2\u6237\u6298\u6263\u662f\u5ba2\u6237\u65c5\u7a0b\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u53ef\u56f4\u7ed5\u60a8\u7684 Shopify \u5546\u5e97\u548c\u4ea7\u54c1\u521b\u5efa\u79ef\u6781\u4e3b\u52a8\u7684\u793e\u533a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-e-commerce-loyalty-programs\"><strong>\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u7c7b\u578b<\/strong><\/h2>\n\n\n\n<p>\u6210\u529f\u6709\u591a\u79cd\u7c7b\u578b <a href=\"https:\/\/multivariants.com\/blog\/loyalty-hacks-for-b2b-with-loyalty-programs\/\" target=\"_blank\" rel=\"noopener\">\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/a> \u5df2\u4ecb\u7ecd\u3002\u6211\u4eec\u8ba8\u8bba\u4e86\u4e00\u4e9b\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u7684\u4e3b\u8981\u4f1a\u5458\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#Tiered-programs\">\u5206\u5c42\u8ba1\u5212<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Point-based-programs\">\u79ef\u5206\u5236\u9879\u76ee<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Value-based-programs\">\u57fa\u4e8e\u4ef7\u503c\u7684\u8ba1\u5212<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Universal-programs\">\u901a\u7528\u7a0b\u5e8f<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Paid-programs\">\u4ed8\u8d39\u9879\u76ee<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Tiered-programs\"><strong>\u7c7b\u578b #01\uff1a\u5206\u5c42\u8ba1\u5212<\/strong><\/h3>\n\n\n\n<p>\u5206\u7ea7\u5fe0\u8bda\u5ea6\u8ba1\u5212\u65e8\u5728\u6839\u636e\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u548c\u6d88\u8d39\u6c34\u5e73\u5956\u52b1\u5ba2\u6237\u3002\u60a8\u8d2d\u7269\u8d8a\u591a\uff0c\u60a8\u83b7\u5f97\u7684\u5956\u52b1\u5c31\u8d8a\u591a\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u9752\u94dc\u7ea7\u5ba2\u6237\u53ef\u80fd\u4f1a\u83b7\u5f97\u5c0f\u5e45\u6298\u6263\uff0c\u800c\u9ec4\u91d1\u7ea7\u4f1a\u5458\u5219\u53ef\u4eab\u53d7\u514d\u8d39\u9001\u8d27\u6216\u72ec\u5bb6\u4ea7\u54c1\u3002\u8fd9\u79cd\u65b9\u6cd5\u9f13\u52b1\u957f\u671f\u627f\u8bfa\uff0c\u56e0\u4e3a\u5ba2\u6237\u7684\u76ee\u6807\u662f\u8fbe\u5230\u66f4\u9ad8\u7684\u7ea7\u522b\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u5956\u52b1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Point-based-programs\"><strong>\u7c7b\u578b #02\uff1a\u79ef\u5206\u5236\u9879\u76ee<\/strong><\/h3>\n\n\n\n<p>\u57fa\u4e8e\u79ef\u5206\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u662f\u6700\u53d7\u6b22\u8fce\u7684\u7c7b\u578b\u4e4b\u4e00\u3002\u5ba2\u6237\u6bcf\u6b21\u8d2d\u7269\u90fd\u4f1a\u83b7\u5f97\u79ef\u5206\u3002\u4ed6\u4eec\u53ef\u4ee5\u5151\u6362\u8fd9\u4e9b\u79ef\u5206\uff0c\u5e76\u5229\u7528\u5b83\u4eec\u4eab\u53d7\u6298\u6263\u548c\u514d\u8d39\u9001\u8d27\u670d\u52a1\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5ba2\u6237\u6bcf\u6d88\u8d39 $1 \u5373\u53ef\u83b7\u5f97 10 \u70b9\u79ef\u5206\uff0c\u5e76\u53ef\u4ee5\u7528 500 \u70b9\u79ef\u5206\u5151\u6362 $5 \u6298\u6263\u3002\u8fd9\u4e9b\u8ba1\u5212\u6613\u4e8e\u5b9e\u65bd\uff0c\u5e76\u4e14\u80fd\u591f\u6709\u6548\u9f13\u52b1\u5b9a\u671f\u8d2d\u4e70\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Value-based-programs\"><strong>\u7c7b\u578b #03\uff1a\u57fa\u4e8e\u4ef7\u503c\u7684\u8ba1\u5212<\/strong><\/h3>\n\n\n\n<p>\u57fa\u4e8e\u4ef7\u503c\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6ce8\u91cd\u5c06\u5956\u52b1\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u4ef7\u503c\u89c2\u548c\u5174\u8da3\u76f8\u7ed3\u5408\u3002\u5ba2\u6237\u53ef\u80fd\u4f1a\u6536\u5230\u6709\u52a9\u4e8e\u6709\u610f\u4e49\u7684\u4e8b\u4e1a\u7684\u5956\u52b1\uff0c\u800c\u4e0d\u662f\u76f4\u63a5\u83b7\u5f97\u6298\u6263\u6216\u79ef\u5206\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5229\u7528\u8fd9\u4e9b\u8ba1\u5212\u5411\u4e00\u4e9b\u5d07\u9ad8\u7684\u4e8b\u4e1a\u6350\u6b3e\u3002\u8be5\u8ba1\u5212\u901a\u8fc7\u4e0e\u5ba2\u6237\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u4ea7\u751f\u5171\u9e23\uff0c\u5728\u54c1\u724c\u548c\u5ba2\u6237\u4e4b\u95f4\u5efa\u7acb\u8d77\u60c5\u611f\u8054\u7cfb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Universal-programs\"><strong>Type#04\uff1a\u901a\u7528\u7a0b\u5e8f<\/strong><\/h3>\n\n\n\n<p>\u901a\u7528\u5fe0\u8bda\u5ea6\u8ba1\u5212\u9002\u7528\u4e8e\u591a\u4e2a\u4f01\u4e1a\u6216\u54c1\u724c\uff0c\u8ba9\u5ba2\u6237\u5728\u66f4\u5168\u9762\u7684\u7f51\u7edc\u4e2d\u8d5a\u53d6\u548c\u5151\u6362\u5956\u52b1\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\u53ef\u80fd\u5141\u8bb8\u5ba2\u6237\u5728 Shopify \u5546\u5e97\u6536\u96c6\u79ef\u5206\uff0c\u5e76\u5728\u5176\u4ed6\u5546\u5e97\u4f7f\u7528\u79ef\u5206\u4eab\u53d7\u6298\u6263\u3002\u8fd9\u4e9b\u8ba1\u5212\u63d0\u9ad8\u4e86\u8212\u9002\u5ea6\u5e76\u63d0\u4f9b\u4e86\u7075\u6d3b\u6027\uff0c\u5bf9\u8d2d\u7269\u8005\u6765\u8bf4\u5f88\u6709\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Paid-programs\"><strong>Type#05\uff1a\u4ed8\u8d39\u8ba1\u5212<\/strong><\/h3>\n\n\n\n<p>\u4ed8\u8d39\u5fe0\u8bda\u5ea6\u8ba1\u5212\u8981\u6c42\u5ba2\u6237\u652f\u4ed8\u4f1a\u5458\u8d39\u624d\u80fd\u4eab\u53d7\u4e13\u5c5e\u798f\u5229\u3002\u8fd9\u4e9b\u8ba1\u5212\u901a\u5e38\u63d0\u4f9b\u989d\u5916\u798f\u5229\uff0c\u4f8b\u5982\u66f4\u5feb\u7684\u9001\u8d27\u901f\u5ea6\u3001\u63d0\u524d\u4eab\u53d7\u9500\u552e\u4f18\u60e0\u6216 VIP \u5ba2\u6237\u652f\u6301\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ed8\u8d39\u8ba1\u5212\u5438\u5f15\u4e86\u9ad8\u5ea6\u53c2\u4e0e\u7684\u5ba2\u6237\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u6240\u63d0\u4f9b\u7684\u798f\u5229\u5177\u6709\u5de8\u5927\u7684\u4ef7\u503c\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-it-important-to-offer-vip-customer-discounts-for-e-commerce-loyalty\"><strong>\u4e3a\u4ec0\u4e48\u4e3a\u7535\u5b50\u5546\u52a1\u5fe0\u8bda\u5ea6\u63d0\u4f9b VIP \u987e\u5ba2\u6298\u6263\u5f88\u91cd\u8981\uff1f<\/strong><br><\/h2>\n\n\n\n<p>VIP \u5fe0\u8bda\u5ea6\u8ba1\u5212\u901a\u8fc7\u4e3a\u5ba2\u6237\u7ed9\u4e88\u4e13\u5c5e\u5956\u52b1\u548c\u8ba4\u53ef\uff0c\u8ba9\u4ed6\u4eec\u611f\u5230\u81ea\u5df1\u5f88\u7279\u522b\u3001\u5f88\u91cd\u8981\u3002\u8fd9\u79cd\u4e13\u5c5e\u611f\u4f1a\u9f13\u52b1\u4ed6\u4eec\u7ee7\u7eed\u5fe0\u8bda\u4e8e\u60a8\u7684 Shopify \u5546\u5e97\uff0c\u5e76\u8ba9\u4ed6\u4eec\u4e0d\u65ad\u56de\u5934\u3002<\/p>\n\n\n\n<p><strong>\u4ee5\u4e0b\u662f VIP \u8ba1\u5212\u5982\u6b64\u6709\u4ef7\u503c\u7684\u539f\u56e0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Increased-Sales\">\u589e\u52a0\u9500\u552e\u989d<\/a><\/li>\n\n\n\n<li><a href=\"#Better-Customer-Maintenance\">\u66f4\u597d\u7684\u5ba2\u6237\u7ef4\u62a4<\/a><\/li>\n\n\n\n<li><a href=\"#Valuable-Customer-Insights\">\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u6d1e\u5bdf<\/a><\/li>\n\n\n\n<li><a href=\"#Increased-Brand-Value\">\u63d0\u9ad8\u54c1\u724c\u4ef7\u503c<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Increased-Sales\"><strong>\u4e8b\u5b9e #01\uff1a\u9500\u552e\u989d\u589e\u52a0<\/strong><\/h3>\n\n\n\n<p>\u5fe0\u8bda\u7684\u5ba2\u6237\u662f\u589e\u52a0\u6536\u5165\u7684\u5173\u952e\u3002\u6839\u636e\u8d1d\u6069\u516c\u53f8\u7684\u6570\u636e\uff0c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u4ec5\u63d0\u9ad8 5% \u5c31\u53ef\u4ee5\u4f7f\u5229\u6da6\u589e\u52a0\u9ad8\u8fbe 85%\u3002VIP \u8ba1\u5212\u901a\u8fc7\u63d0\u4f9b\u8ba9\u5ba2\u6237\u611f\u5230\u88ab\u91cd\u89c6\u7684\u7279\u6b8a\u798f\u5229\u6765\u5e2e\u52a9\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002\u8fd9\u4e9b\u798f\u5229\u9f13\u52b1\u5ba2\u6237\u6d88\u8d39\u66f4\u591a\u5e76\u4fdd\u6301\u4ed6\u4eec\u7684 VIP \u8eab\u4efd\u3002\u5373\u4f7f\u6ca1\u6709\u83b7\u5f97 VIP \u8eab\u4efd\u7684\u5ba2\u6237\u4e5f\u7ecf\u5e38\u589e\u52a0\u652f\u51fa\u4ee5\u5c1d\u8bd5\u83b7\u5f97\u8d44\u683c\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<p>\u4e00\u9879\u8c03\u67e5 <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/coping-with-the-big-switch-how-paid-loyalty-programs-can-help-bring-consumers-back-to-your-brand\" target=\"_blank\" rel=\"noopener\">\u6280\u672f\u5efa\u8bae<\/a> \u8c03\u67e5\u663e\u793a\uff0c\u5982\u679c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u63d0\u4f9b VIP \u8eab\u4efd\u548c\u4e13\u5c5e\u798f\u5229\uff0c57% \u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u52a0\u5165\u8be5\u8ba1\u5212\u3002\u8fd9\u8bc1\u660e\u4e86\u6b64\u7c7b\u8ba1\u5212\u7684\u6709\u6548\u6027\u548c\u9700\u6c42\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Better-Customer-Maintenance\"><strong>Fact#02\uff1a\u66f4\u597d\u7684\u5ba2\u6237\u7ef4\u62a4<\/strong><\/h3>\n\n\n\n<p>VIP \u8ba1\u5212\u901a\u8fc7\u8868\u8fbe\u5bf9\u5ba2\u6237\u652f\u6301\u7684\u611f\u8c22\u6765\u4fdd\u6301\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u3002\u6298\u6263\u3001\u7279\u522b\u4f18\u60e0\u548c\u4ea7\u54c1\u65e9\u671f\u4f7f\u7528\u6743\u7b49\u798f\u5229\u9f13\u52b1\u5ba2\u6237\u91cd\u590d\u8d2d\u4e70\u3002\u8fd9\u4e9b\u8ba1\u5212\u7684\u72ec\u5bb6\u6027\u4f7f\u5ba2\u6237\u4e0d\u592a\u53ef\u80fd\u8f6c\u5411\u7ade\u4e89\u5bf9\u624b\u3002\u4e2a\u6027\u5316\u4f53\u9a8c\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u5956\u52b1\u4e5f\u53ef\u4ee5\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\uff0c\u786e\u4fdd\u4ed6\u4eec\u575a\u6301\u4f7f\u7528\u60a8\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Valuable-Customer-Insights\"><strong>Fact#03\uff1a\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u89c1\u89e3<\/strong><\/h3>\n\n\n\n<p>\u4e0e\u5176\u4ed6\u5fe0\u8bda\u5ea6\u8ba1\u5212\u4e00\u6837\uff0cVIP \u8ba1\u5212\u4f1a\u6536\u96c6\u6709\u5173\u5ba2\u6237\u7684\u91cd\u8981\u6570\u636e\uff0c\u4f8b\u5982\u4ed6\u4eec\u7684\u8d2d\u7269\u4e60\u60ef\u3001\u504f\u597d\u548c\u53c2\u4e0e\u5ea6\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u5e2e\u52a9 Shopify \u5546\u5bb6\u4e86\u89e3\u5ba2\u6237\u7684\u52a8\u673a\u3001\u4ed6\u4eec\u559c\u6b22\u54ea\u4e9b\u4ea7\u54c1\u4ee5\u53ca\u54ea\u4e9b\u7c7b\u578b\u7684\u5956\u52b1\u4f1a\u8ba9\u4ed6\u4eec\u611f\u5230\u9ad8\u5174\u3002\u8fd9\u4e9b\u89c1\u89e3\u53ef\u4ee5\u6539\u5584\u8425\u9500\u7b56\u7565\uff0c\u4f7f\u5176\u66f4\u6709\u9488\u5bf9\u6027\u3001\u66f4\u6709\u6548\u5730\u5438\u5f15\u9ad8\u4ef7\u503c\u5ba2\u6237\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Increased-Brand-Value\"><strong>\u4e8b\u5b9e #04\uff1a\u63d0\u9ad8\u54c1\u724c\u4ef7\u503c<\/strong><\/h3>\n\n\n\n<p>\u5f53\u60a8\u50cf\u5bf9\u5f85 VIP 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href=\"https:\/\/discountray.com\/zh\/blog\/discounts-to-boost-shopify-e-commerce-sales\/\">\u63d0\u9ad8Shopify\u7535\u5b50\u5546\u52a1\u9500\u91cf<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1764573758837\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>VIP \u8ba1\u5212\u5982\u4f55\u8fd0\u4f5c\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>VIP \u8ba1\u5212\u901a\u8fc7\u4e3a\u7279\u5b9a\u7fa4\u4f53\u7684\u5fe0\u5b9e\u5ba2\u6237\u63d0\u4f9b\u72ec\u5bb6\u5956\u52b1\u6765\u786e\u4fdd\u4ed6\u4eec\u518d\u6b21\u5149\u4e34\u6216\u6d88\u8d39\u66f4\u591a\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764573765866\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u60a8\u5982\u4f55\u5956\u52b1\u60a8\u7684 VIP \u5ba2\u6237\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5e97\u4e3b\u53ef\u4ee5\u5956\u52b1 VIP \u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u6216\u957f\u671f\u56de\u5934\u5ba2\u3002\u6700\u5e38\u89c1\u7684\u5956\u52b1\u5305\u62ec\u4e0d\u540c\u4ea7\u54c1\u6b3e\u5f0f\u7684\u6298\u6263\u4ee5\u53ca\u4ea7\u54c1\u7684\u65e9\u671f\u6216\u72ec\u5bb6\u4f7f\u7528\u6743\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764573779454\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u6298\u6263\u6709\u52a9\u4e8e\u63d0\u9ad8\u987e\u5ba2\u5fe0\u8bda\u5ea6\u5417\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u81ea\u52a8\u6298\u6263\u7ed9\u5ba2\u6237\u4e00\u79cd\u72ec\u7279\u548c\u4ef7\u503c\u7684\u611f\u89c9\uff0c\u4ece\u800c\u9f13\u52b1\u5ba2\u6237\u91cd\u590d\u8d2d\u4e70\u5e76\u4fc3\u8fdb\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764573798868\" class=\"rank-math-list-item\">\n<h3 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