{"id":1564,"date":"2025-02-06T03:43:12","date_gmt":"2025-02-06T03:43:12","guid":{"rendered":"https:\/\/discountray.com\/?p=1564"},"modified":"2025-12-01T09:44:59","modified_gmt":"2025-12-01T09:44:59","slug":"customer-segmentation-and-discounts","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/customer-segmentation-and-discounts\/","title":{"rendered":"Shopify \u4e2d\u7684 5 \u79cd\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u7c7b\u578b\uff1a\u7b56\u7565\u8be6\u89e3\uff01"},"content":{"rendered":"<p>\u4f60\u77e5\u9053\u8fd9\u6709\u591a\u91cd\u8981 <a href=\"http:\/\/shopify.pxf.io\/eKE2JX\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify <\/a>\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u540c\u65f6\u4fdd\u6301\u73b0\u6709\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u4f46\u5982\u4f55\u786e\u4fdd\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u4e0e\u6b63\u786e\u7684\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff1f\u8fd9\u5c31\u662f Shopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u53d1\u6325\u5173\u952e\u4f5c\u7528\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u7ec6\u5206\u5305\u62ec\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u3001\u504f\u597d\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u5176\u4ed6\u5173\u952e\u7279\u5f81\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7ec4\u3002\u6839\u636e <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/ecommerce-personalization\" target=\"_blank\" rel=\"noopener\">\u5e03\u5362\u59c6\u91cc\u5947<\/a>\uff0c\u7535\u5b50\u5546\u52a1\u4e2a\u6027\u5316\u662f\u4f7f\u7528\u6570\u636e\u6765\u4e86\u89e3\u3001\u5f15\u5bfc\u548c\u6253\u52a8\u60a8\u7684\u5ba2\u6237\u7684\u5b9e\u8df5\uff0c\u4ee5\u4e00\u79cd\u8ba9\u4ed6\u4eec\u611f\u89c9\u76f8\u5173\u3001\u5177\u6709\u60c5\u5883\u6027\u5e76\u4e14\u50cf\u9b54\u6cd5\u4e00\u6837\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8 Shopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u662f\u4ec0\u4e48\u3002\u6b64\u5916\uff0c\u8fd8\u5c06\u63a2\u8ba8\u5ba2\u6237\u7ec6\u5206\u7684\u7c7b\u578b\u4ee5\u53ca\u5b83\u5982\u4f55\u5e2e\u52a9\u60a8\u63d0\u9ad8\u9500\u552e\u989d\u3001\u589e\u5f3a\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u5b8c\u5584\u60a8\u7684\u6574\u4f53\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u60a8\u7ecf\u8425\u7684\u662f\u7535\u5b50\u5546\u52a1\u5546\u5e97\u8fd8\u662f SaaS \u4e1a\u52a1\uff0c\u7ec6\u5206\u90fd\u662f\u4e00\u4e2a\u53ef\u4ee5\u4e3a\u60a8\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u7684\u5f3a\u5927\u65b9\u6cd5\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u7814\u7a76\u5e76\u53d1\u73b0\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u5982\u4f55\u589e\u5f3a\u60a8\u7684\u8425\u9500\u7b56\u7565\u5e76\u5e2e\u52a9\u60a8\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002<\/p>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\" id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>\u5ba2\u6237\u7ec6\u5206\u662f\u6839\u636e\u4e70\u5bb6\u7684\u5171\u540c\u7279\u5f81\u8fdb\u884c\u5206\u7ec4\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u8fdb\u884c\u76ee\u6807\u5b9a\u4f4d\u3002<\/li>\n    <li>Shopify \u5229\u7528\u884c\u4e3a\u3001\u4f4d\u7f6e\u548c\u8d2d\u4e70\u5386\u53f2\u7b49\u6570\u636e\u6765\u521b\u5efa\u7528\u6237\u7ec6\u5206\u3002<\/li>\n    <li>\u4e94\u5927\u4e3b\u8981\u7c7b\u578b\u5305\u62ec\u4f01\u4e1a\u7279\u5f81\u7ec6\u5206\u3001\u5730\u7406\u7ec6\u5206\u3001\u5fc3\u7406\u7ec6\u5206\u3001\u884c\u4e3a\u7ec6\u5206\u548c\u9700\u6c42\u7ec6\u5206\u3002<\/li>\n    <li>\u4e2a\u6027\u5316\u6298\u6263\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3001\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/li>\n    <li>\u8ddf\u8e2a\u5ba2\u6237\u7559\u5b58\u7387\u3001\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (CLV) \u548c\u5151\u6362\u7387\u6709\u52a9\u4e8e\u8861\u91cf\u7ec6\u5206\u5e02\u573a\u7684\u6210\u529f\u7a0b\u5ea6\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#What-is-Customer-Segmentation-in-Shopify?\">Shopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#Why-is-Customer-Segmentation-Important-for-Discounts-and-Promotion-Strategies?\">\u4e3a\u4ec0\u4e48\u5ba2\u6237\u7ec6\u5206\u5bf9\u4e8e\u6298\u6263\u548c\u4fc3\u9500\u7b56\u7565\u5f88\u91cd\u8981\uff1f<\/a><\/li><li><a href=\"#How-Do-You-Segment-Your-Customer-Base-Effectively-on-Shopify?\">\u5982\u4f55\u5728 Shopify \u4e0a\u6709\u6548\u7ec6\u5206\u5ba2\u6237\u7fa4\uff1f<\/a><ul><li><a href=\"#Gather-and-analyze-data\">Way#01\uff1a\u6536\u96c6\u5e76\u5206\u6790\u6570\u636e\uff1a\u00a0<\/a><\/li><li><a href=\"#Define-your-segmentation-criteria.\">Way#02\uff1a\u5b9a\u4e49\u60a8\u7684\u7ec6\u5206\u6807\u51c6\uff1a\u00a0<\/a><\/li><li><a href=\"#Use-Shopify\u2019s-Customer-Groups\">Way#03\uff1a\u4f7f\u7528 Shopify \u7684\u5ba2\u6237\u7fa4\u7ec4\uff1a\u00a0<\/a><\/li><li><a href=\"#Create-Personalized-Campaigns\">Way#04\uff1a\u521b\u5efa\u4e2a\u6027\u5316\u6d3b\u52a8\uff1a\u00a0<\/a><\/li><li><a href=\"#Test-and-Optimize\">Way#05\uff1a\u6d4b\u8bd5\u548c\u4f18\u5316\uff1a\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#Types-of-Customer-Segmentation-and-Discounts-in-Shopify\">Shopify \u4e2d\u7684 5 \u79cd\u5ba2\u6237\u7ec6\u5206\u7c7b\u578b\u548c\u6298\u6263<\/a><ul><li><a href=\"#Firmographic-Segmentation\">\u7c7b\u578b #01\uff1a\u4f01\u4e1a\u7ec6\u5206<\/a><\/li><li><a href=\"#Geographic-Segmentation\">\u7c7b\u578b #02\uff1a\u5730\u7406\u7ec6\u5206<\/a><\/li><li><a href=\"#Psychographic-Segmentation\">\u7c7b\u578b #03\uff1a\u5fc3\u7406\u7ec6\u5206<\/a><\/li><li><a href=\"#Behavioural-Segmentation\">\u7c7b\u578b #04\uff1a\u884c\u4e3a\u7ec6\u5206<\/a><\/li><li><a href=\"#Need-based-Segmentation\">\u7c7b\u578b #05\uff1a\u57fa\u4e8e\u9700\u6c42\u7684\u7ec6\u5206<\/a><\/li><\/ul><\/li><li><a href=\"#How-Can-Customer-Segmentation-Help-You-Improve-the-Customer-Experience?\">\u5ba2\u6237\u7ec6\u5206\u5982\u4f55\u5e2e\u52a9\u60a8\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\uff1f<\/a><\/li><li><a href=\"#How-Do-You-Measure-the-Success-of-Your-Customer-Segmentation-and-Discounts-Strategy?\">\u60a8\u5982\u4f55\u8861\u91cf\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u7b56\u7565\u7684\u6210\u529f\uff1f<\/a><ul><li><a href=\"#Customer-Retention-Rate\">\u7b56\u7565#01\uff1a\u5ba2\u6237\u4fdd\u7559\u7387<\/a><\/li><li><a href=\"#Average-Order-Value-(AOV)\">Strategy#02\uff1a\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09<\/a><\/li><li><a href=\"#Conversion-Rates\">Strategy#03\uff1a\u8f6c\u5316\u7387<\/a><\/li><li><a href=\"#Customer-Lifetime-Value-(CLV)\">Strategy#04\uff1a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (CLV)<\/a><\/li><li><a href=\"#Engagement-Metrics\">Strategy#05\uff1a\u53c2\u4e0e\u5ea6\u6307\u6807<\/a><\/li><li><a href=\"#Discount-Redemption-Rates\">Strategy#06\uff1a\u6298\u6263\u5151\u6362\u7387<\/a><\/li><li><a href=\"#Cart-Abandonment-Rate\">Strategy#07\uff1a\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/a><\/li><li><a href=\"#Feedback-and-Reviews\">Strategy#08\uff1a\u53cd\u9988\u548c\u8bc4\u8bba<\/a><\/li><li><a href=\"#Return-on-Investment-(ROI)\">Strategy#09\uff1a\u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/a><\/li><li><a href=\"#Segment-Specific-Performance\">\u7b56\u7565#10\uff1a\u7ec6\u5206\u5e02\u573a\u5177\u4f53\u8868\u73b0<\/a><\/li><\/ul><\/li><li><a href=\"#Wrapping-Up\">\u603b\u7ed3<\/a><\/li><li><a href=\"#FAQs\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><ul><li><a href=\"#faq-question-1764582051674\">\u4ec0\u4e48\u662f\u5ba2\u6237\u7ec6\u5206\u5b9a\u4ef7\uff1f<\/a><\/li><li><a href=\"#faq-question-1764582058015\">\u4ec0\u4e48\u662f\u6298\u6263\u5b9a\u4ef7\uff1f<\/a><\/li><li><a href=\"#faq-question-1764582072231\">\u4ec0\u4e48\u662f\u57fa\u4e8e\u987e\u5ba2\u4ef7\u503c\u7684\u5b9a\u4ef7\uff1f<\/a><\/li><li><a href=\"#faq-question-1764582087159\">\u5ba2\u6237\u7ec6\u5206\u5b9a\u4ef7\u7684\u793a\u4f8b\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li><a href=\"#faq-question-1764582121050\">\u4ec0\u4e48\u662f\u57fa\u4e8e\u5ba2\u6237\u7684\u5b9a\u4ef7\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-Customer-Segmentation-in-Shopify?\">Shopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u662f\u4ec0\u4e48\uff1f<br><\/h2>\n\n\n\n<p>\u5ba2\u6237\u7ec6\u5206\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u7b56\u7565\uff0c\u5141\u8bb8 Shopify \u5e97\u4e3b\u6839\u636e\u5171\u540c\u7684\u7279\u5f81\u3001\u884c\u4e3a\u6216\u8d2d\u4e70\u6a21\u5f0f\u8bc6\u522b\u548c\u5206\u7ec4\u5ba2\u6237\u3002&nbsp;<\/p>\n\n\n\n<p>\u5f53\u4e0e\u7cbe\u5fc3\u7b56\u5212\u7684\u6298\u6263\u7b56\u7565\u76f8\u7ed3\u5408\u65f6\uff0c\u7ec6\u5206\u53ef\u4ee5\u589e\u5f3a\u8d2d\u7269\u4f53\u9a8c\uff0c\u63a8\u52a8\u9500\u552e\uff0c\u5e76\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<p>Shopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u6d89\u53ca\u5c06\u60a8\u7684\u5ba2\u6237\u7fa4\u5212\u5206\u4e3a\u66f4\u5c0f\u3001\u66f4\u6613\u4e8e\u7ba1\u7406\u7684\u7ec4\u3002\u8fd9\u4e9b\u7ec4\u662f\u6839\u636e\u8d2d\u4e70\u5386\u53f2\u3001\u4eba\u53e3\u7edf\u8ba1\u3001\u4f4d\u7f6e\u3001\u6d4f\u89c8\u884c\u4e3a\u7b49\u6570\u636e\u521b\u5efa\u7684\u3002&nbsp;<br>Shopify \u63d0\u4f9b\u5b9e\u7528\u7684\u5de5\u5177\u548c <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;ut[%E2%80%A6]]e&amp;utm_medium=blog&amp;utm[%E2%80%A6]80%A6]=discountray-Customer-segmentation-and-discounts-in-Shopify\" target=\"_blank\" rel=\"noopener\">\u6298\u6263\u5e94\u7528\u7a0b\u5e8f<\/a>\u4f7f\u8fd9\u4e2a\u8fc7\u7a0b\u53d8\u5f97\u65e0\u7f1d\uff0c\u4f7f\u5e97\u4e3b\u80fd\u591f\u91cd\u65b0\u8003\u8651\u9488\u5bf9\u6bcf\u4e2a\u7fa4\u4f53\u7684\u8425\u9500\u7b56\u7565\u548c\u4f18\u60e0\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-1024x480.jpg\" alt=\"\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263 - \u4f7f\u7528 Shopify \u6298\u6263\u5e94\u7528\u5b9a\u5236\u60a8\u7684\u6298\u6263\" class=\"wp-image-1571\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-1024x480.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-300x141.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-768x360.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app-18x8.jpg 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/01\/Customize-your-discounts-with-Shopify-discount-app.jpg 1444w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-is-Customer-Segmentation-Important-for-Discounts-and-Promotion-Strategies?\"><strong>\u4e3a\u4ec0\u4e48\u5ba2\u6237\u7ec6\u5206\u5bf9\u4e8e\u6298\u6263\u548c\u4fc3\u9500\u7b56\u7565\u5f88\u91cd\u8981\uff1f<\/strong><br><\/h2>\n\n\n\n<p>\u5728\u5236\u5b9a\u6709\u6548\u7684\u6298\u6263\u548c\u4fc3\u9500\u7b56\u7565\u65f6\uff0cShopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u786e\u4fdd\u60a8\u7684\u4f18\u60e0\u5177\u6709\u9488\u5bf9\u6027\u548c\u76f8\u5173\u6027\u3002\u7ec6\u5206\u53ef\u4ee5\u8ba9\u60a8\u5c06\u5ba2\u6237\u7fa4\u5212\u5206\u4e3a\u66f4\u5c0f\u7684\u7ec4\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u4e00\u5200\u5207\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e86\u89e3\u7ec6\u5206\u5ba2\u6237\u7684\u91cd\u8981\u6027\uff0c\u60a8\u53ef\u4ee5\u5236\u5b9a\u51fa\u80fd\u5f15\u8d77\u6bcf\u4e2a\u7fa4\u4f53\u5171\u9e23\u7684\u4e2a\u6027\u5316\u6298\u6263\u3002\u4f8b\u5982\uff0c\u5fe0\u8bda\u5ba2\u6237\u53ef\u80fd\u4f1a\u5bf9 VIP \u4e13\u5c5e\u6298\u6263\u53cd\u5e94\u826f\u597d\uff0c\u800c\u65b0\u5ba2\u6237\u53ef\u80fd\u4f1a\u88ab\u9996\u6b21\u8d2d\u4e70\u4f18\u60e0\u6240\u5438\u5f15\u3002\u540c\u6837\uff0c\u5b63\u8282\u6027\u4e70\u5bb6\u53ef\u80fd\u4f1a\u559c\u6b22\u9650\u65f6\u4fc3\u9500\uff0c\u800c\u9ad8\u6d88\u8d39\u5ba2\u6237\u53ef\u80fd\u4f1a\u56e0\u6301\u7eed\u5fe0\u8bda\u800c\u83b7\u5f97\u5956\u52b1\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u79cd\u6709\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u4e0d\u4ec5\u53ef\u4ee5\u589e\u52a0\u5ba2\u6237\u53c2\u4e0e\u60a8\u4f18\u60e0\u6d3b\u52a8\u7684\u53ef\u80fd\u6027\uff0c\u8fd8\u6709\u52a9\u4e8e\u6700\u5927\u5316\u60a8\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002\u5b83\u51cf\u5c11\u4e86\u5bf9\u53d7\u4f17\u6ca1\u6709\u5438\u5f15\u529b\u4fc3\u9500\u6d3b\u52a8\u7684\u4e0d\u5fc5\u8981\u652f\u51fa\uff0c\u800c\u662f\u4e0e\u60a8\u7684\u5ba2\u6237\u5efa\u7acb\u4e86\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\uff0c\u9f13\u52b1\u91cd\u590d\u8d2d\u4e70\u548c\u957f\u671f\u5fe0\u8bda\u5ea6\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0cShopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u662f\u5c06\u60a8\u7684\u6298\u6263\u548c\u4fc3\u9500\u4e0e\u53d7\u4f17\u771f\u6b63\u770b\u91cd\u7684\u4e1c\u897f\u76f8\u7ed3\u5408\u7684\u5173\u952e\uff0c\u4ece\u800c\u63a8\u52a8\u9500\u552e\u548c\u6301\u4e45\u7684\u5173\u7cfb\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Do-You-Segment-Your-Customer-Base-Effectively-on-Shopify?\"><strong>\u5982\u4f55\u5728 Shopify \u4e0a\u6709\u6548\u7ec6\u5206\u5ba2\u6237\u7fa4\uff1f<\/strong><br><\/h2>\n\n\n\n<p>\u5728 Shopify \u4e2d\u6709\u6548\u5730\u8fdb\u884c\u5ba2\u6237\u7ec6\u5206\u9700\u8981\u91c7\u53d6\u5229\u7528\u5ba2\u6237\u6570\u636e\u6765\u521b\u5efa\u6709\u610f\u4e49\u7684\u7fa4\u4f53\u7684\u6218\u7565\u65b9\u6cd5\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u91c7\u7528\u4ee5\u4e0b\u51e0\u79cd\u65b9\u6cd5\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff1a&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Gather-and-analyze-data\">\u6536\u96c6\u548c\u5206\u6790\u6570\u636e<\/a><\/li>\n\n\n\n<li><a href=\"#Define-your-segmentation-criteria.\">\u5b9a\u4e49\u60a8\u7684\u7ec6\u5206\u6807\u51c6\u3002<\/a><\/li>\n\n\n\n<li><a href=\"#Use-Shopify\u2019s-Customer-Groups\">\u4f7f\u7528 Shopify \u7684\u5ba2\u6237\u7fa4\u7ec4<\/a><\/li>\n\n\n\n<li><a href=\"#Create-Personalized-Campaigns\">\u521b\u5efa\u4e2a\u6027\u5316\u6d3b\u52a8<\/a><\/li>\n\n\n\n<li><a href=\"#Test-and-Optimize\">\u6d4b\u8bd5\u548c\u4f18\u5316<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Gather-and-analyze-data\"><strong>Way#01\uff1a\u6536\u96c6\u5e76\u5206\u6790\u6570\u636e\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u9996\u5148\u6536\u96c6\u5ba2\u6237\u4fe1\u606f\uff0c\u4f8b\u5982\u8d2d\u4e70\u5386\u53f2\u3001\u6d4f\u89c8\u884c\u4e3a\u3001\u4f4d\u7f6e\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u53c2\u4e0e\u5ea6\u3002Shopify \u7684\u5185\u7f6e\u5206\u6790\u548c\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6709\u6548\u5730\u6536\u96c6\u548c\u7ec4\u7ec7\u8fd9\u4e9b\u6570\u636e\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Define-your-segmentation-criteria.\"><strong>Way#02\uff1a\u5b9a\u4e49\u60a8\u7684\u7ec6\u5206\u6807\u51c6\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u786e\u5b9a\u4e0e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u7b26\u7684\u5173\u952e\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u6309\u8d2d\u4e70\u9891\u7387\u7ec6\u5206\u5ba2\u6237\uff0c\u5982\u5b9a\u671f\u8d2d\u4e70\u8005\u4e0e\u5076\u5c14\u8d2d\u4e70\u8005\u3001\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u3001\u4ea7\u54c1\u504f\u597d\u6216\u5fe0\u8bda\u5ea6\u72b6\u6001\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Use-Shopify\u2019s-Customer-Groups\"><strong>Way#03\uff1a\u4f7f\u7528 Shopify \u7684\u5ba2\u6237\u7fa4\u7ec4\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>Shopify \u5141\u8bb8\u60a8\u6839\u636e\u6807\u7b7e\u3001\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u6216\u8ba2\u5355\u91d1\u989d\u7b49\u5404\u79cd\u6761\u4ef6\u521b\u5efa\u5ba2\u6237\u7fa4\u7ec4\u3002\u6b64\u529f\u80fd\u53ef\u8ba9\u60a8\u8f7b\u677e\u6839\u636e\u6bcf\u4e2a\u7fa4\u7ec4\u5b9a\u5236\u8425\u9500\u7b56\u7565\u3002\u8981\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u7fa4\u4f53\u81ea\u52a8\u8bbe\u7f6e\u6298\u6263\uff0c\u8bf7\u8003\u8651\u4f7f\u7528\u4ee5\u4e0b\u4efb\u4e00\u529f\u80fd <a href=\"https:\/\/discountray.com\/zh\/blog\/best-shopify-automatic-discount-apps\/\">\u6700\u597d\u7684 Shopify \u81ea\u52a8\u6298\u6263\u5e94\u7528\u7a0b\u5e8f<\/a> \u5141\u8bb8\u52a8\u6001\u89c4\u5219\u8bbe\u7f6e\u5e76\u4e0e\u5ba2\u6237\u7fa4\u65e0\u7f1d\u96c6\u6210\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Create-Personalized-Campaigns\"><strong>Way#04\uff1a\u521b\u5efa\u4e2a\u6027\u5316\u6d3b\u52a8\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u7ec6\u5206\u540e\uff0c\u60a8\u53ef\u4ee5\u8bbe\u8ba1\u4e13\u95e8\u9488\u5bf9\u6bcf\u4e2a\u7fa4\u4f53\u7684\u6298\u6263\u548c\u4fc3\u9500\u6d3b\u52a8\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u63d0\u4f9b\u4e13\u5c5e\u6298\u6263\uff0c\u4e3a\u4e0d\u6d3b\u8dc3\u7684\u4e70\u5bb6\u63d0\u4f9b\u9650\u65f6\u4f18\u60e0\uff0c\u6216\u4e3a\u65b0\u8d2d\u7269\u8005\u63d0\u4f9b\u9996\u6b21\u4f18\u60e0\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Test-and-Optimize\"><strong>Way#05\uff1a\u6d4b\u8bd5\u548c\u4f18\u5316\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u76d1\u63a7\u7ec6\u5206\u7b56\u7565\u7684\u6548\u679c\u3002\u8ddf\u8e2a\u8f6c\u5316\u7387\u3001\u91cd\u590d\u8d2d\u4e70\u548c\u5ba2\u6237\u53c2\u4e0e\u5ea6\u7b49\u6307\u6807\uff0c\u4ee5\u786e\u5b9a\u54ea\u79cd\u7b56\u7565\u6700\u6709\u6548\u3002\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u6765\u4e0d\u65ad\u4f18\u5316\u60a8\u7684\u7ec6\u5206\u548c\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5728 Shopify \u4e0a\u6709\u6548\u5730\u7ec6\u5206\u5ba2\u6237\u7fa4\uff0c\u60a8\u53ef\u4ee5\u63d0\u4f9b\u9ad8\u5ea6\u76f8\u5173\u7684\u4f53\u9a8c\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u63a8\u52a8\u66f4\u591a\u9500\u552e\u3002\u8fd9\u79cd\u6570\u636e\u9a71\u52a8\u7684\u7b56\u7565\u53ef\u5e2e\u52a9\u60a8\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u5e76\u4fc3\u8fdb\u60a8\u7684\u6574\u4f53\u4e1a\u52a1\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Types-of-Customer-Segmentation-and-Discounts-in-Shopify\">5 <strong>Shopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u7c7b\u578b<\/strong><br><\/h2>\n\n\n\n<p>\u6709\u5404\u79cd\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u7c7b\u578b\u53ef\u4f9b\u9009\u62e9\uff0cShopify \u5e97\u4e3b\u53ef\u4ee5\u5e94\u7528\u8fd9\u4e9b\u7c7b\u578b\u6765\u6709\u6548\u5730\u7ec6\u5206\u4ed6\u4eec\u7684\u5ba2\u6237\u7fa4\u3002\u901a\u8fc7\u4e86\u89e3\u8fd9\u4e9b\u7ec6\u5206\u7c7b\u578b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u6298\u6263\uff0c\u4ee5\u6ee1\u8db3\u7279\u5b9a\u5ba2\u6237\u7684\u9700\u6c42\u548c\u504f\u597d\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e0b Shopify \u4e2d\u6700\u9002\u5408\u6bcf\u79cd\u7c7b\u578b\u7684\u5e38\u89c1\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\uff1a&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#Firmographic-Segmentation\">\u4f01\u4e1a\u7ec6\u5206<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Geographic-Segmentation\">\u5730\u7406\u7ec6\u5206<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Psychographic-Segmentation\">\u5fc3\u7406\u7ec6\u5206<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Behavioural-Segmentation\">\u884c\u4e3a\u7ec6\u5206<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#Need-based-Segmentation\">\u57fa\u4e8e\u9700\u6c42\u7684\u7ec6\u5206<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Firmographic-Segmentation\"><strong>\u7c7b\u578b #01\uff1a\u4f01\u4e1a\u7ec6\u5206<\/strong><\/h3>\n\n\n\n<p>\u4f01\u4e1a\u7ec6\u5206\u662f\u4e3a\u4f01\u4e1a\u800c\u975e\u4e2a\u4eba\u91cf\u8eab\u5b9a\u5236\u7684\uff0c\u5176\u529f\u80fd\u4e0e\u4eba\u53e3\u7ec6\u5206\u7c7b\u4f3c\uff0c\u4f46\u4fa7\u91cd\u4e8e B2B \u516c\u53f8\u3002\u6bcf\u4e2a\u5ba2\u6237\u7ec4\u7ec7\u90fd\u6709\u72ec\u7279\u7684\u9700\u6c42\uff0c\u516c\u53f8\u7684\u4ea7\u54c1\u53ef\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u3002&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u79cd\u7ec6\u5206\u4f9d\u8d56\u4e8e\u516c\u53f8\u89c4\u6a21\u3001\u884c\u4e1a\u3001\u4f4d\u7f6e\u548c\u6536\u5165\u7b49\u6570\u636e\u3002\u901a\u8fc7\u5206\u6790\u8fd9\u4e9b\u7279\u5f81\uff0cB2B \u4f01\u4e1a\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5176\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u4f18\u5316\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u4ee5\u6ee1\u8db3\u6bcf\u4e2a\u7fa4\u4f53\u7684\u4e0d\u540c\u9700\u6c42\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Geographic-Segmentation\"><strong>\u7c7b\u578b #02\uff1a\u5730\u7406\u7ec6\u5206<\/strong><\/h3>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u4f7f\u7528\u5730\u7406\u7ec6\u5206\u65f6\uff0c\u4ed6\u4eec\u4f1a\u5173\u6ce8\u5ba2\u6237\u7684\u4f4d\u7f6e\uff0c\u4f8b\u5982\u4ed6\u4eec\u7684\u56fd\u5bb6\u3001\u5730\u533a\u6216\u57ce\u5e02\u3002\u5bf9\u4e8e\u5728\u4e0d\u540c\u5730\u533a\u9500\u552e\u4e0d\u540c\u4ea7\u54c1\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e00\u7b56\u7565\u81f3\u5173\u91cd\u8981\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u8c03\u6574\u5b9a\u4ef7\u3001\u4ea7\u54c1\u4f9b\u5e94\u548c\u8425\u9500\u7b56\u7565\u4ee5\u6ee1\u8db3\u5f53\u5730\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u56fd\u9645\u5feb\u9910\u8fde\u9501\u5e97\u6839\u636e\u4e0d\u540c\u5730\u533a\u5b9a\u5236\u83dc\u5355\uff0c\u4ee5\u53cd\u6620\u5f53\u5730\u7684\u53e3\u5473\u548c\u559c\u597d\u3002<\/p>\n\n\n\n<p>\u7c7b\u4f3c\u5730\uff0cB2B \u516c\u53f8\u5229\u7528\u5730\u7406\u7ec6\u5206\uff0c\u5c06\u529e\u4e8b\u5904\u5206\u914d\u5230\u7279\u5b9a\u533a\u57df\u6216\u8c03\u6574\u5176\u670d\u52a1\u4ee5\u7b26\u5408\u56fd\u9645\u5ba2\u6237\u7684\u98ce\u4fd7\u4e60\u60ef\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Psychographic-Segmentation\"><strong>\u7c7b\u578b #03\uff1a\u5fc3\u7406\u7ec6\u5206<\/strong><\/h3>\n\n\n\n<p>\u5fc3\u7406\u7ec6\u5206\u6bd4\u4eba\u53e3\u7edf\u8ba1\u6216\u884c\u4e3a\u7ec6\u5206\u66f4\u6df1\u5165\uff0c\u5b83\u63a2\u7d22\u987e\u5ba2\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u4ef7\u503c\u89c2\u3001\u5174\u8da3\u548c\u6001\u5ea6\u7b49\u663e\u8457\u5f71\u54cd\u5176\u8d2d\u4e70\u884c\u4e3a\u7684\u56e0\u7d20\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ece\u4ee5\u751f\u6d3b\u65b9\u5f0f\u4e3a\u4e2d\u5fc3\u7684\u5e7f\u544a\u5230\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u7684\u5962\u4f88\u54c1\u724c\uff0c\u4f01\u4e1a\u5229\u7528\u5fc3\u7406\u7edf\u8ba1\u5b66\u6765\u5236\u5b9a\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u5728\u4e2a\u4eba\u5c42\u9762\u4e0a\u4e0e\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\u3002\u4fe1\u606f\u3001\u89c6\u89c9\u6548\u679c\u548c\u6d3b\u52a8\u5143\u7d20\u65e8\u5728\u4e0e\u4e2a\u4eba\u5174\u8da3\u548c\u4ef7\u503c\u89c2\u4fdd\u6301\u4e00\u81f4\u3002\u5b83\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u4e86\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Behavioural-Segmentation\"><strong>\u7c7b\u578b #04\uff1a\u884c\u4e3a\u7ec6\u5206<\/strong><\/h3>\n\n\n\n<p>\u884c\u4e3a\u7ec6\u5206\u7814\u7a76\u5ba2\u6237\u5982\u4f55\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u3001\u51b3\u7b56\u548c\u8d2d\u4e70\u6a21\u5f0f\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5206\u6790\u7684\u5173\u952e\u884c\u4e3a\u5305\u62ec\uff1a&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u8d2d\u4e70\u884c\u4e3a\uff1a<\/strong> \u987e\u5ba2\u8d2d\u4e70\u4ec0\u4e48\u3001\u8d2d\u4e70\u9891\u7387\u4ee5\u53ca\u4ed6\u4eec\u7684\u6d88\u8d39\u4e60\u60ef\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u884c\u4e3a\uff1a <\/strong>\u5ba2\u6237\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u6001\u5ea6\u884c\u4e3a\uff1a<\/strong> \u987e\u5ba2\u5bf9\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u516c\u53f8\u7684\u770b\u6cd5\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u901a\u8fc7\u5173\u6ce8\u8fd9\u4e9b\u4e92\u52a8\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u504f\u597d\u3002\u4f8b\u5982\uff0c\u5206\u6790\u5fe0\u8bda\u5ba2\u6237\u7684\u8d2d\u4e70\u65b9\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\u548c\u5956\u52b1\uff0c\u4ee5\u9f13\u52b1\u91cd\u590d\u8d2d\u4e70\u5e76\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Need-based-Segmentation\"><strong>\u7c7b\u578b #05\uff1a\u57fa\u4e8e\u9700\u6c42\u7684\u7ec6\u5206<\/strong><\/h3>\n\n\n\n<p>\u57fa\u4e8e\u9700\u6c42\u7684\u7ec6\u5206\u53ef\u4ee5\u8bc6\u522b\u5e76\u89e3\u51b3\u7279\u5b9a\u7684\u5ba2\u6237\u8981\u6c42\uff0c\u786e\u4fdd\u4ea7\u54c1\u6216\u670d\u52a1\u4e0e\u53d7\u4f17\u7684\u9700\u6c42\u7d27\u5bc6\u7ed3\u5408\u3002&nbsp;<\/p>\n\n\n\n<p>\u8be5\u7b56\u7565\u4e3b\u8981\u7528\u4e8e\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u670d\u52a1\uff0c\u5206\u6790\u5ba2\u6237\u9009\u62e9\u67d0\u4ea7\u54c1\u6216\u670d\u52a1\u800c\u975e\u7ade\u4e89\u5bf9\u624b\u7684\u539f\u56e0\u548c\u65b9\u5f0f\u3002\u901a\u8fc7\u63ed\u793a\u5ba2\u6237\u51b3\u7b56\u80cc\u540e\u7684\u52a8\u673a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bbe\u8ba1\u6709\u52a9\u4e8e\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6210\u529f\u7684\u53ef\u80fd\u6027\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Can-Customer-Segmentation-Help-You-Improve-the-Customer-Experience?\">\u5ba2\u6237\u7ec6\u5206\u5982\u4f55\u5e2e\u52a9\u60a8\u6539\u5584\u5ba2\u6237<strong> \u7ecf\u9a8c\uff1f<\/strong><br><\/h2>\n\n\n\n<p>\u5ba2\u6237\u7ec6\u5206\u662f\u589e\u5f3a Shopify \u5546\u5e97\u6574\u4f53\u4f53\u9a8c\u7684\u5f3a\u5927\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u7ec6\u5206\u7684\u6700\u5927\u597d\u5904\u4e4b\u4e00\u662f\u4e2a\u6027\u5316\u6c9f\u901a\u3002\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u53c2\u4e0e\u4e0e\u4ed6\u4eec\u76f8\u5173\u7684\u5185\u5bb9\u3001\u4f18\u60e0\u548c\u6d88\u606f\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u987e\u5ba2\u4e4b\u524d\u8d2d\u4e70\u8fc7\u6216\u8868\u793a\u611f\u5174\u8da3\u7684\u5546\u54c1\u63d0\u4f9b\u72ec\u5bb6\u6298\u6263\u53ef\u4ee5\u8425\u9020\u4e00\u79cd\u4ef7\u503c\u611f\u548c\u7406\u89e3\u611f\u3002<\/p>\n\n\n\n<p>\u7ec6\u5206\u8fd8\u80fd\u8ba9\u60a8\u4f18\u5316\u8425\u9500\u5de5\u4f5c\u3002\u5b83\u80fd\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\uff0c\u5e76\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u56e0\u4e3a\u5ba2\u6237\u4f1a\u611f\u5230\u88ab\u7406\u89e3\u548c\u91cd\u89c6\u3002<\/p>\n\n\n\n<p>\u5728 Shopify \u73af\u5883\u4e2d\uff0c\u7ec6\u5206\u53ef\u8ba9\u60a8\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u6298\u6263\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u4ea7\u54c1\u63a8\u8350\u3002\u4f8b\u5982\uff0c\u8bc6\u522b\u51fa\u6d88\u8d39\u6700\u9ad8\u7684\u5ba2\u6237\u53ef\u4ee5\u8ba9\u60a8\u5956\u52b1\u4ed6\u4eec\u4e13\u5c5e\u798f\u5229\uff0c\u4ece\u800c\u63d0\u9ad8\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Do-You-Measure-the-Success-of-Your-Customer-Segmentation-and-Discounts-Strategy?\"><strong>\u60a8\u5982\u4f55\u8861\u91cf\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u7b56\u7565\u7684\u6210\u529f\uff1f<\/strong><br><\/h2>\n\n\n\n<p>\u5728 Shopify \u4e2d\u5b9e\u65bd\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u7b56\u7565\u662f\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u548c\u63a8\u52a8\u589e\u957f\u7684\u91cd\u8981\u4e00\u6b65\u3002\u7136\u800c\uff0c\u771f\u6b63\u7684\u4ef7\u503c\u5728\u4e8e\u8861\u91cf\u5176\u6709\u6548\u6027\u3002&nbsp;<\/p>\n\n\n\n<p>\u8861\u91cf\u5ba2\u6237\u7ec6\u5206\u7b56\u7565\u662f\u5426\u6210\u529f\u9700\u8981\u8ddf\u8e2a\u5173\u952e\u6307\u6807\u5e76\u5206\u6790\u7ed3\u679c\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u52aa\u529b\u80fd\u591f\u5e26\u6765\u9884\u671f\u7684\u7ed3\u679c\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u6709\u6548\u5b9e\u65bd\u60a8\u7684\u7b56\u7565\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Customer-Retention-Rate\">\u5ba2\u6237\u4fdd\u7559\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Average-Order-Value-(AOV)\">\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)<\/a><\/li>\n\n\n\n<li><a href=\"#Conversion-Rates\">\u8f6c\u5316\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Customer-Lifetime-Value-(CLV)\">\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLV\uff09<\/a><\/li>\n\n\n\n<li><a href=\"#Engagement-Metrics\">\u53c2\u4e0e\u5ea6\u6307\u6807<\/a><\/li>\n\n\n\n<li><a href=\"#Discount-Redemption-Rates\">\u6298\u6263\u5151\u6362\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Cart-Abandonment-Rate\">\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#Feedback-and-Reviews\">\u53cd\u9988\u548c\u8bc4\u8bba<\/a><\/li>\n\n\n\n<li><a href=\"#Return-on-Investment-(ROI)\">\u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/a><\/li>\n\n\n\n<li><a href=\"#Segment-Specific-Performance\">\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u8868\u73b0<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Customer-Retention-Rate\"><strong>\u7b56\u7565#01\uff1a\u5ba2\u6237\u4fdd\u7559\u7387<\/strong><\/h3>\n\n\n\n<p>\u7ec6\u5206\u7684\u4e3b\u8981\u76ee\u6807\u4e4b\u4e00\u662f\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u8861\u91cf\u60a8\u7684\u7559\u5b58\u7387\uff0c\u4ee5\u786e\u5b9a\u7ec6\u5206\u5ba2\u6237\u662f\u5426\u4f1a\u91cd\u590d\u8d2d\u4e70\u3002\u6bd4\u8f83\u5b9e\u65bd\u7b56\u7565\u524d\u540e\u7684\u7559\u5b58\u7387\uff0c\u4ee5\u8861\u91cf\u5176\u5f71\u54cd\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Average-Order-Value-(AOV)\"><strong>Strategy#02\uff1a\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09<\/strong><\/h3>\n\n\n\n<p>\u5206\u6790\u60a8\u7684\u7ec6\u5206\u5982\u4f55\u5f71\u54cd\u5ba2\u6237\u652f\u51fa\u3002\u9488\u5bf9\u7279\u5b9a\u7fa4\u4f53\u7684\u6709\u9488\u5bf9\u6027\u7684\u4fc3\u9500\u6216\u6298\u6263\u5e94\u8be5\u4f1a\u63d0\u9ad8 AOV\u3002\u4f7f\u7528 Shopify \u7684\u5206\u6790\u5de5\u5177\u6765\u76d1\u63a7\u4e0d\u540c\u5ba2\u6237\u7ec6\u5206\u4e2d\u7684\u8fd9\u4e00\u6307\u6807\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Conversion-Rates\"><strong>Strategy#03\uff1a\u8f6c\u5316\u7387<\/strong><\/h3>\n\n\n\n<p>\u6709\u6548\u7684\u7ec6\u5206\u5e94\u80fd\u5e26\u6765\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u8fd9\u901a\u5e38\u4f1a\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u6839\u636e\u7279\u5b9a\u7ec6\u5206\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u4ee5\u786e\u5b9a\u5b83\u4eec\u662f\u5426\u6bd4\u4e00\u822c\u8425\u9500\u6d3b\u52a8\u63a8\u52a8\u4e86\u66f4\u591a\u7684\u9500\u552e\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Customer-Lifetime-Value-(CLV)\"><strong>Strategy#04\uff1a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (CLV)<\/strong><\/h3>\n\n\n\n<p>\u7ec6\u5206\u5e94\u9f13\u52b1\u957f\u671f\u53c2\u4e0e\u3002\u8861\u91cf\u7ec6\u5206\u7fa4\u4f53\u7684 CLV\uff0c\u770b\u770b\u5ba2\u6237\u662f\u5426\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u6d88\u8d39\u66f4\u591a\u3002\u6b64\u6307\u6807\u53ef\u5e2e\u52a9\u60a8\u4e86\u89e3\u6bcf\u4e2a\u7ec6\u5206\u7fa4\u4f53\u7684\u76c8\u5229\u80fd\u529b\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Engagement-Metrics\"><strong>Strategy#05\uff1a\u53c2\u4e0e\u5ea6\u6307\u6807<\/strong><\/h3>\n\n\n\n<p>\u8ddf\u8e2a\u5ba2\u6237\u5982\u4f55\u4e0e\u60a8\u7684 Shopify \u5546\u5e97\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u6d3b\u52a8\u4e92\u52a8\u3002\u70b9\u51fb\u7387 (CTR)\u3001\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u548c\u7f51\u7ad9\u8bbf\u95ee\u91cf\u7b49\u6307\u6807\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u60a8\u4e0e\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u6c9f\u901a\u6548\u679c\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Discount-Redemption-Rates\"><strong>Strategy#06\uff1a\u6298\u6263\u5151\u6362\u7387<\/strong><\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u7ec6\u5206\u7b56\u7565\u5305\u62ec\u6709\u9488\u5bf9\u6027\u7684\u6298\u6263\uff0c\u8bf7\u76d1\u63a7\u6709\u591a\u5c11\u5ba2\u6237\u6b63\u5728\u5151\u6362\u8fd9\u4e9b\u6298\u6263\u3002\u5151\u6362\u7387\u8d8a\u9ad8\uff0c\u8868\u660e\u60a8\u7684\u4f18\u60e0\u8d8a\u80fd\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u7684\u5171\u9e23\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Cart-Abandonment-Rate\"><strong>Strategy#07\uff1a\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/strong><\/h3>\n\n\n\n<p>\u7ec6\u5206\u4fc3\u9500\u5e94\u901a\u8fc7\u89e3\u51b3\u7279\u5b9a\u5ba2\u6237\u987e\u8651\u6216\u504f\u597d\u6765\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u7387\u3002\u8be5\u6bd4\u7387\u7684\u4e0b\u964d\u8868\u660e\u60a8\u7684\u7ec6\u5206\u7b56\u7565\u6b63\u5728\u53d1\u6325\u4f5c\u7528\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Feedback-and-Reviews\"><strong>Strategy#08\uff1a\u53cd\u9988\u548c\u8bc4\u8bba<\/strong><\/h3>\n\n\n\n<p>\u5ba2\u6237\u53cd\u9988\u5bf9\u4e8e\u4e86\u89e3\u60a8\u7684\u7b56\u7565\u662f\u5426\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u7ec6\u5206\u5ba2\u6237\u7684\u79ef\u6781\u8bc4\u4ef7\u548c\u66f4\u9ad8\u7684\u6ee1\u610f\u5ea6\u5206\u6570\u53ef\u4ee5\u8868\u660e\u60a8\u7684\u52aa\u529b\u6b63\u5728\u6539\u5584\u4ed6\u4eec\u7684\u4f53\u9a8c\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Return-on-Investment-(ROI)\"><strong>Strategy#09\uff1a\u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/strong><\/h3>\n\n\n\n<p>\u8bc4\u4f30\u7ec6\u5206\u7b56\u7565\u7684\u6574\u4f53\u8d22\u52a1\u5f71\u54cd\u3002\u5c06\u7ec6\u5206\u6d3b\u52a8\u4ea7\u751f\u7684\u6536\u5165\u4e0e\u5b9e\u65bd\u548c\u7ef4\u62a4\u8ba1\u5212\u7684\u6210\u672c\u8fdb\u884c\u6bd4\u8f83\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Segment-Specific-Performance\"><strong>\u7b56\u7565#10\uff1a\u7ec6\u5206\u5e02\u573a\u5177\u4f53\u8868\u73b0<\/strong><\/h3>\n\n\n\n<p>\u4f7f\u7528 Shopify \u7684\u62a5\u544a\u5de5\u5177\u6df1\u5165\u4e86\u89e3\u5404\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u8868\u73b0\u3002\u786e\u5b9a\u54ea\u4e9b\u7ec6\u5206\u5e02\u573a\u63a8\u52a8\u4e86\u6700\u591a\u7684\u9500\u552e\u3001\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u6700\u591a\u6216\u8868\u73b0\u51fa\u6700\u9ad8\u7684\u7559\u5b58\u7387\u3002&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Wrapping-Up\">\u603b\u7ed3<br><\/h2>\n\n\n\n<p>\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u662f\u53ef\u4ee5\u6539\u53d8\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e92\u52a8\u65b9\u5f0f\u7684\u5f3a\u5927\u7b56\u7565\u3002\u901a\u8fc7\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\uff0c\u60a8\u53ef\u4ee5\u6253\u9020\u5f15\u8d77\u5171\u9e23\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u5b83\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u63a8\u52a8\u9500\u552e\u3001\u4fdd\u7559\u548c\u957f\u671f\u5fe0\u8bda\u5ea6\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u4e0e <a href=\"https:\/\/discountray.com\/zh\/blog\/types-of-discounts-in-shopify\/\">\u6709\u6548\u6298\u6263<\/a>\uff0c\u5ba2\u6237\u7ec6\u5206\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002 <a href=\"https:\/\/discountray.com\/zh\/blog\/site-wide-discounts-vs-category-specific-discounts\/\">\u5168\u7ad9\u548c\u7279\u5b9a\u7c7b\u522b\u7684\u6298\u6263<\/a>\u3001\u5206\u5c42\u8ba1\u5212\u4ee5\u53ca<a href=\"https:\/\/discountray.com\/zh\/blog\/vip-customer-discounts-for-ecommerce-loyalty-in-shopify\/\"> VIP \u5ba2\u6237\u6298\u6263<\/a> \u53ea\u662f\u4f01\u4e1a\u53ef\u4ee5\u7528\u6765\u8c03\u6574\u5176\u8425\u9500\u5de5\u4f5c\u548c\u5ba2\u6237\u504f\u597d\u7684\u51e0\u79cd\u5de5\u5177\u3002<\/p>\n\n\n\n<p><br>\u501f\u52a9 Shopify \u5e94\u7528\u548c\u5206\u6790\uff0c\u5546\u5bb6\u53ef\u4ee5\u786e\u4fdd\u8fd9\u4e9b\u7b56\u7565\u4e0d\u4ec5\u4ec5\u662f\u7406\u8bba\u4e0a\u7684\uff0c\u800c\u4e14\u662f\u53ef\u64cd\u4f5c\u7684\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u7406\u89e3 <a href=\"https:\/\/discountray.com\/zh\/blog\/discounts-to-boost-shopify-e-commerce-sales\/\">\u5982\u4f55\u5229\u7528\u6298\u6263\u6765\u63d0\u9ad8 Shopify \u9500\u91cf<\/a>\u3002\u4ece\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\u5230\u8861\u91cf\u8f6c\u5316\u7387\u3001\u4fdd\u7559\u7387\u548c\u6295\u8d44\u56de\u62a5\u7387\u7b49\u6307\u6807\uff0c\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u6d4b\u8bd5\u3001\u6539\u8fdb\u548c\u53d6\u5f97\u6210\u529f\u3002<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQs\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1764582051674\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u4ec0\u4e48\u662f\u5ba2\u6237\u7ec6\u5206\u5b9a\u4ef7\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u4ef7\u683c\u7ec6\u5206\uff08\u4ef7\u683c\u5dee\u5f02\u5316\uff09\u662f\u6307\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u63d0\u4f9b\u4e0d\u540c\u7684\u4ef7\u683c\u3002\u5176\u4ed6\u5ba2\u6237\u7fa4\uff08\u7ec6\u5206\u5e02\u573a\uff09\u6839\u636e\u5404\u79cd\u56e0\u7d20\u652f\u4ed8\u4e0d\u540c\u7684\u4ef7\u683c\u3002\u5b9a\u4ef7\u7684\u5ba2\u6237\u7ec6\u5206\u662f\u6307\u6839\u636e\u5ba2\u6237\u7684\u652f\u4ed8\u610f\u613f\u5e94\u7528\u4e0d\u540c\u7684\u4ef7\u683c\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582058015\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u4ec0\u4e48\u662f\u6298\u6263\u5b9a\u4ef7\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u6298\u6263\u5b9a\u4ef7\u662f\u4e00\u79cd\u964d\u4f4e\u4ea7\u54c1\u4ef7\u683c\u7684\u7b56\u7565\u3002\u6298\u6263\u5b9a\u4ef7\u7b56\u7565\u7684\u6700\u7ec8\u76ee\u6807\u53ef\u80fd\u662f\u589e\u52a0\u5ba2\u6237\u6d41\u91cf\u3001\u6e05\u9664\u8d27\u67b6\u4e0a\u7684\u65e7\u5e93\u5b58\u6216\u589e\u52a0\u9500\u552e\u91cf\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582072231\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u4ec0\u4e48\u662f\u57fa\u4e8e\u987e\u5ba2\u4ef7\u503c\u7684\u5b9a\u4ef7\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u57fa\u4e8e\u4ef7\u503c\u7684\u5b9a\u4ef7\uff0c\u4e5f\u79f0\u4e3a\u589e\u503c\u5b9a\u4ef7\u6216\u4ef7\u503c\u5b9a\u4ef7\uff0c\u662f\u4e00\u79cd\u6839\u636e\u5ba2\u6237\u5bf9\u4ea7\u54c1\u4ef7\u503c\u7684\u611f\u77e5\u6765\u5b9a\u4ef7\u7684\u65b9\u6cd5\u3002\u53d7\u4f17\u8ba4\u4e3a\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4ef7\u503c\u8d8a\u9ad8\uff0c\u60a8\u53ef\u4ee5\u6536\u53d6\u7684\u8d39\u7528\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582087159\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u5ba2\u6237\u7ec6\u5206\u5b9a\u4ef7\u7684\u793a\u4f8b\u6709\u54ea\u4e9b\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u4ef7\u683c\u7ec6\u5206\u5c31\u662f\u9488\u5bf9\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\u6536\u53d6\u4e0d\u540c\u7684\u4ef7\u683c\u3002\u5178\u578b\u7684\u4f8b\u5b50\u662f\uff0c\u513f\u7ae5\u7535\u5f71\u7968\u6536\u8d39\u8f83\u4f4e\uff0c\u8001\u5e74\u4eba\u4e58\u5750\u516c\u5171\u4ea4\u901a\u7968\u4ef7\u8f83\u4f4e\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764582121050\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u4ec0\u4e48\u662f\u57fa\u4e8e\u5ba2\u6237\u7684\u5b9a\u4ef7\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u57fa\u4e8e\u5ba2\u6237\u4ef7\u503c\u7684\u5b9a\u4ef7\u7b56\u7565\u662f\u4f01\u4e1a\u6839\u636e\u5ba2\u6237\u5bf9\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u611f\u77e5\u4ef7\u503c\u6765\u5b9a\u4ef7\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u516c\u53f8\u6839\u636e\u5ba2\u6237\u8ba4\u4e3a\u4ed6\u4eec\u80fd\u4ece\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u83b7\u5f97\u591a\u5c11\u4ef7\u503c\u6765\u5b9a\u4ef7\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><br><span style=\"background-color: transparent;vertical-align: baseline\"><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u77e5\u9053\u5728 Shopify \u4e2d\uff0c\u5438\u5f15\u65b0\u5ba2\u6237\u5e76\u4fdd\u6301\u73b0\u6709\u5ba2\u6237\u7684\u6d3b\u8dc3\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u4f46\u662f\uff0c\u5982\u4f55\u786e\u4fdd\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u89e6\u8fbe\u6b63\u786e\u7684\u53d7\u4f17\u5462\uff1fShopify \u4e2d\u7684\u5ba2\u6237\u7ec6\u5206\u548c\u6298\u6263\u529f\u80fd\u5c31\u53d1\u6325\u4e86\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5ba2\u6237\u7ec6\u5206\u662f\u6307\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u3001\u504f\u597d\u3001\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u7b49\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7ec4[\u2026]<\/p>","protected":false},"author":9,"featured_media":1565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[79,5,47],"class_list":["post-1564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-discount","tag-customer-segmentation","tag-ecommerce-discount","tag-shopify-discount-strategy"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/1564"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=1564"}],"version-history":[{"count":11,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/1564\/revisions"}],"predecessor-version":[{"id":3462,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/1564\/revisions\/3462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/1565"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=1564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=1564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=1564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}