{"id":2189,"date":"2025-04-14T05:11:50","date_gmt":"2025-04-14T05:11:50","guid":{"rendered":"https:\/\/discountray.com\/?p=2189"},"modified":"2025-09-05T11:06:50","modified_gmt":"2025-09-05T11:06:50","slug":"set-up-first-time-buyer-discounts-on-shopify","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/set-up-first-time-buyer-discounts-on-shopify\/","title":{"rendered":"Shopify \u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263\uff1a\u5e97\u4e3b\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>\u4f60\u6709\u6ca1\u6709\u6ce8\u610f\u5230\uff0c\u4eba\u4eec\u50cf\u871c\u8702\u8ffd\u9010\u8702\u871c\u4e00\u6837\uff0c\u8702\u62e5\u800c\u81f3\uff0c\u8ffd\u9010\u597d\u4e1c\u897f\uff1f\u4f60\u6ca1\u6709\u9519\u89c9\u3002\u81ea\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0c <a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Business%20Functions\/Marketing%20and%20Sales\/Our%20Insights\/A%20global%20view%20of%20how%20consumer%20behavior%20is%20changing%20amid%20COVID%2019\/20200707\/covid-19-global-consumer-sentiment-20200707.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fd1 60% \u7684\u7f8e\u56fd\u8d2d\u7269\u8005\u8868\u793a\uff0c\u7f51\u4e0a\u8d2d\u7269\u65f6\u6298\u6263\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981<\/a>\u8bf4\u5b9e\u8bdd\uff0c\u8c01\u53c8\u80fd\u8d23\u602a\u4ed6\u4eec\u5462\uff1f\u968f\u7740\u7269\u4ef7\u4e0a\u6da8\u548c\u9009\u62e9\u8d8a\u6765\u8d8a\u591a\uff0c\u8d2d\u7269\u8005\u6b63\u5728\u5bfb\u627e\u4e00\u4e2a\u7406\u7531\u6765\u70b9\u51fb\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u6309\u94ae\u3002\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u6216\u8bb8\u6b63\u662f\u4ed6\u4eec\u6240\u9700\u8981\u7684\u52a8\u529b\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u662f Shopify \u5e97\u4e3b\uff0c\u8003\u8651\u63a8\u51fa\u9996\u6b21\u8d2d\u4e70\u4f18\u60e0\u662f\u4e00\u4e2a\u660e\u667a\u4e4b\u4e3e\u3002\u4f46\u5728\u4f60\u51c6\u5907\u597d\u4f18\u60e0\u5238\u4ee3\u7801\u5e76\u53d1\u5e03\u5230\u4f60\u7684\u7f51\u7ad9\u4e0a\u4e4b\u524d\uff0c\u8fd8\u6709\u4e00\u4ef6\u4e8b <em>\u5f88\u591a<\/em> \u4f60\u5e94\u8be5\u77e5\u9053\u3002\u6bd4\u5982\u5982\u4f55\u786e\u4fdd\u5b83\u4e0d\u4f1a\u88ab\u6ee5\u7528\uff0c\u5982\u4f55\u5438\u5f15 <em>\u6b63\u786e\u7684<\/em> \u5ba2\u6237\uff0c\u4ee5\u53ca\u5982\u4f55\u8bbe\u7f6e\u5b83\u4ee5\u4f7f\u5176\u50cf\u65f6\u949f\u4e00\u6837\u8fd0\u884c\uff08\u800c\u65e0\u9700\u5168\u5929\u5019\u770b\u7ba1\u5b83\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u9010\u4e00\u8bb2\u89e3\u2014\u2014\u4e0d\u8bf4\u4e13\u4e1a\u672f\u8bed\uff0c\u4e0d\u5439\u6bdb\u6c42\u75b5\u3002\u6211\u4eec\u53ea\u8c08\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\uff0c\u4ee5\u53ca\u5982\u4f55\u6253\u9020\u9996\u6b21\u6298\u6263\uff0c\u8ba9\u5176\u4e0d\u518d\u50cf\u5671\u5934\uff0c\u66f4\u50cf\u662f\u4e00\u4efd\u8fce\u5bbe\u793c\u7269\u3002<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-is-a-first-time-buyer-discount\">\u4ec0\u4e48\u662f\u9996\u6b21\u8d2d\u623f\u8005\u6298\u6263\uff1f<\/a><\/li><li><a href=\"#why-should-you-offer-welcome-discounts\">\u4e3a\u4ec0\u4e48\u8981\u63d0\u4f9b\u8fce\u65b0\u6298\u6263<\/a><\/li><li><a href=\"#how-shopify-determines-eligibility-for-welcome-discounts\">Shopify \u5982\u4f55\u786e\u5b9a\u8fce\u65b0\u6298\u6263\u8d44\u683c<\/a><\/li><li><a href=\"#how-to-set-up-first-time-buyer-discounts-in-shopify\">\u5982\u4f55\u5728 Shopify \u4e2d\u8bbe\u7f6e\u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263<\/a><\/li><li><a href=\"#best-practices-for-shopify-merchants\">Shopify \u5546\u5bb6\u7684\u6700\u4f73\u5b9e\u8df5<\/a><\/li><li><a href=\"#how-to-prevent-misuse-of-the-deal\">\u5982\u4f55\u9632\u6b62\u6ee5\u7528\u534f\u8bae<\/a><\/li><li><a href=\"#maximize-your-first-time-buyer-offer-with-these-promotional-tips\">\u5229\u7528\u8fd9\u4e9b\u4fc3\u9500\u6280\u5de7\u6700\u5927\u5316\u60a8\u7684\u9996\u6b21\u8d2d\u623f\u8005\u4f18\u60e0<\/a><\/li><li><a href=\"#is-it-working-how-to-track-and-optimize-your-discount-campaign\">\u6709\u6548\u5417\uff1f\u5982\u4f55\u8ffd\u8e2a\u548c\u4f18\u5316\u4f60\u7684\u6298\u6263\u6d3b\u52a8<\/a><\/li><li><a href=\"#beyond-first-time-buyers-whats-next\">\u9664\u4e86\u9996\u6b21\u8d2d\u623f\u8005\u2014\u2014\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#conclusion\">\u7ed3\u8bba<\/a><\/li><li><a href=\"#faq-first-time-buyer-discounts-on-shopify\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff1aShopify \u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u62ff\u8d77\u4f60\u7684\u5496\u5561\uff0c\u6211\u4eec\u5f00\u59cb\u5427\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-first-time-buyer-discount\">\u4ec0\u4e48\u662f\u9996\u6b21\u8d2d\u623f\u8005\u6298\u6263\uff1f<\/h2>\n\n\n\n<p>\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u662f\u4e3a\u9996\u6b21\u5728\u60a8\u5546\u5e97\u8d2d\u7269\u7684\u987e\u5ba2\u63d0\u4f9b\u7684\u7279\u522b\u4f18\u60e0\u3002\u8fd9\u5c31\u50cf\u662f\u4e00\u79cd\u6b22\u8fce\u7684\u59ff\u6001\uff0c\u65e8\u5728\u9f13\u52b1\u4ed6\u4eec\u5927\u80c6\u5c1d\u8bd5\u5e76\u8fdb\u884c\u9996\u6b21\u8d2d\u4e70\u3002\u60a8\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u5bf9\u60a8\u5546\u5e97\u4f53\u9a8c\u7684\u201c\u611f\u8c22\u201d\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u60a8\u53ef\u80fd\u4f1a\u4f7f\u7528\u7684\u4e00\u4e9b\u5e38\u89c1\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6298\u6263\u767e\u5206\u6bd4\uff1a <\/strong>\u56fa\u5b9a\u6298\u6263\uff0c\u4f8b\u5982\u8ba2\u5355\u603b\u989d\u51cf 10% \u6216 20%\u3002<\/li>\n\n\n\n<li><strong>\u514d\u8fd0\u8d39\uff1a <\/strong>\u9996\u6b21\u8d2d\u4e70\u53ef\u4eab\u53d7\u514d\u8d39\u9001\u8d27\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u8d2d\u4e70\u8d60\u54c1\uff1a <\/strong>\u5f53\u987e\u5ba2\u8d2d\u4e70\u4e00\u5b9a\u6570\u91cf\u65f6\u53ef\u83b7\u8d60\u514d\u8d39\u793c\u7269\u3002<\/li>\n\n\n\n<li><strong>\u56fa\u5b9a\u91d1\u989d\u6298\u6263\uff1a <\/strong>\u8ba2\u5355\u603b\u989d\u7684\u7279\u5b9a\u7f8e\u5143\u91d1\u989d\u6298\u6263\uff0c\u4f8b\u5982 $5 \u6298\u6263\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u901a\u8fc7\u63d0\u4f9b\u8fd9\u4e9b\u6fc0\u52b1\u63aa\u65bd\uff0c\u60a8\u53ef\u4ee5\u8ba9\u6d4f\u89c8\u8005\u66f4\u5bb9\u6613\u8f6c\u5316\u4e3a\u4e70\u5bb6\u3002\u8fd9\u6709\u52a9\u4e8e\u51cf\u5c11\u987e\u5ba2\u5728\u65b0\u5546\u5e97\u8d2d\u7269\u65f6\u7ecf\u5e38\u4ea7\u751f\u7684\u72b9\u8c6b\uff0c\u5e76\u4fc3\u4f7f\u4ed6\u4eec\u5b8c\u6210\u9996\u6b21\u4ea4\u6613\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-should-you-offer-welcome-discounts\">\u4e3a\u4ec0\u4e48\u8981\u63d0\u4f9b\u8fce\u65b0\u6298\u6263<\/h2>\n\n\n\n<p>\u4e3a\u9996\u6b21\u8d2d\u623f\u8005\u63d0\u4f9b\u6298\u6263\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u53cb\u597d\u7684\u59ff\u6001\uff0c\u66f4\u662f\u660e\u667a\u7684\u5546\u4e1a\u4e3e\u63aa\u3002\u4ee5\u4e0b\u662f\u5176\u5982\u6b64\u6709\u6548\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"psychological-triggers-that-drive-action\">\u9a71\u52a8\u884c\u52a8\u7684\u5fc3\u7406\u89e6\u53d1\u56e0\u7d20<\/h3>\n\n\n\n<p>\u8fce\u65b0\u6298\u6263\u80fd\u591f\u6fc0\u53d1\u5f3a\u5927\u7684\u5fc3\u7406\u89e6\u53d1\u56e0\u7d20\u3002\u8fd9\u4e9b\u6298\u6263\u8425\u9020\u51fa\u4e00\u79cd <strong>\u7d27\u8feb\u6027<\/strong>\u2014 \u987e\u5ba2\u77e5\u9053\u4f18\u60e0\u6570\u91cf\u6709\u9650\uff0c\u8fd9\u4f1a\u4fc3\u4f7f\u4ed6\u4eec\u5728\u4f18\u60e0\u5230\u671f\u524d\u8d2d\u4e70\u3002\u5b83\u4eec\u8fd8\u80fd\u4f20\u8fbe\u4e00\u79cd <strong>\u6392\u4ed6\u6027<\/strong>\u8ba9\u4e70\u5bb6\u611f\u5230\u81ea\u5df1\u5f88\u7279\u522b\u3001\u5f88\u53d7\u91cd\u89c6\u3002\u8fd9\u79cd\u4e13\u5c5e\u611f\u80fd\u591f <strong>\u76f8\u4fe1<\/strong> \u5e76\u6709\u52a9\u4e8e\u7f13\u89e3\u5728\u65b0\u5e97\u8d2d\u7269\u7684\u987e\u8651\u3002\u901a\u8fc7\u63d0\u4f9b\u4e13\u4e3a\u9996\u6b21\u8d2d\u7269\u8005\u63d0\u4f9b\u7684\u670d\u52a1\uff0c\u60a8\u53ef\u4ee5\u9f13\u52b1\u72b9\u8c6b\u4e0d\u51b3\u7684\u8d2d\u7269\u8005\u8fc8\u51fa\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-benefits-you-cant-ignore\">\u4e0d\u5bb9\u5ffd\u89c6\u7684\u5546\u4e1a\u5229\u76ca<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#benefit-1-improved-conversions\" data-type=\"internal\" data-id=\"#benefit-1-improved-conversions\">\u63d0\u9ad8\u8f6c\u5316\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#benefit-2-email-list-growth\" data-type=\"internal\" data-id=\"#benefit-2-email-list-growth\">\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u589e\u957f<\/a><\/li>\n\n\n\n<li><a href=\"#benefit-3-increased-lifetime-value-ltv\" data-type=\"internal\" data-id=\"#benefit-3-increased-lifetime-value-ltv\">\u63d0\u9ad8\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)<\/a><\/li>\n\n\n\n<li><a href=\"#benefit-4-enhanced-customer-satisfaction\" data-type=\"internal\" data-id=\"#benefit-4-enhanced-customer-satisfaction\">\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6<\/a><\/li>\n\n\n\n<li><a href=\"#benefit-5-competitive-advantage\" data-type=\"internal\" data-id=\"#benefit-5-competitive-advantage\">\u7ade\u4e89\u4f18\u52bf<\/a><\/li>\n\n\n\n<li><a href=\"#benefit-6-boosting-average-order-value-aov\" data-type=\"internal\" data-id=\"#benefit-6-boosting-average-order-value-aov\">\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09<\/a><\/li>\n\n\n\n<li><a href=\"#benefit-7-social-proof-and-word-of-mouth-marketing\" data-type=\"internal\" data-id=\"#benefit-7-social-proof-and-word-of-mouth-marketing\">\u793e\u4f1a\u8ba4\u540c\u548c\u53e3\u7891\u8425\u9500<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-1-improved-conversions\">\u6548\u76ca#1 \u8f6c\u5316\u7387\u63d0\u5347<\/h4>\n\n\n\n<p>\u5f53\u60a8\u63d0\u4f9b\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u65f6\uff0c\u60a8\u5c31\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4e86\u989d\u5916\u7684\u8d2d\u4e70\u7406\u7531\u3002\u901a\u8fc7\u964d\u4f4e\u9996\u6b21\u8d2d\u4e70\u7684\u611f\u77e5\u98ce\u9669\u548c\u6210\u672c\uff0c\u5b83\u80fd\u5c06\u90a3\u4e9b\u53ea\u662f\u201c\u901b\u901b\u201d\u7684\u987e\u5ba2\u8f6c\u5316\u4e3a\u771f\u6b63\u7684\u4e70\u5bb6\u3002\u7ed3\u679c\u5982\u4f55\uff1f <strong>\u66f4\u9ad8\u7684\u8f6c\u5316\u7387<\/strong>\u3002\u5c06\u9f13\u52b1\u66f4\u591a\u8bbf\u5ba2\u5b8c\u6210\u8d2d\u4e70\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u7684\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-2-email-list-growth\">\u597d\u5904#2 \u7535\u5b50\u90ae\u4ef6\u5217\u8868\u589e\u957f<\/h4>\n\n\n\n<p>\u6298\u6263\u901a\u5e38\u9700\u8981\u5ba2\u6237\u4f7f\u7528\u90ae\u7bb1\u6ce8\u518c\uff0c\u56e0\u6b64\u8fd9\u662f\u6269\u5927\u60a8\u7684\u90ae\u7bb1\u5217\u8868\u7684\u7edd\u4f73\u65b9\u5f0f\u3002\u4e00\u65e6\u4ed6\u4eec\u52a0\u5165\u60a8\u7684\u5217\u8868\uff0c\u60a8\u5c31\u53ef\u4ee5\u901a\u8fc7\u672a\u6765\u7684\u4f18\u60e0\u3001\u4e2a\u6027\u5316\u63a8\u8350\u548c\u72ec\u5bb6\u5185\u5bb9\u6765\u57f9\u517b\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\uff0c\u4ece\u800c\u66f4\u8f7b\u677e\u5730\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u56de\u5934\u5ba2\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-3-increased-lifetime-value-ltv\">\u6548\u76ca#3 \u63d0\u5347\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)<\/h4>\n\n\n\n<p>\u867d\u7136\u6298\u6263\u53ef\u80fd\u4f1a\u964d\u4f4e\u4f60\u7b2c\u4e00\u6b21\u8d2d\u4e70\u7684\u5229\u6da6\uff0c\u4f46\u5b83\u53ef\u4ee5 <strong>\u589e\u52a0\u7ec8\u8eab\u4ef7\u503c<\/strong> \u987e\u5ba2\u3002\u6ee1\u610f\u7684\u9996\u6b21\u8d2d\u4e70\u8005\u5f88\u53ef\u80fd\u4f1a\u518d\u6b21\u5149\u987e\uff0c\u7814\u7a76\u8868\u660e\uff0c\u83b7\u5f97\u56de\u5934\u5ba2\u6bd4\u4e0d\u65ad\u8ffd\u9010\u65b0\u5ba2\u6237\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u968f\u7740\u987e\u5ba2\u7684\u518d\u6b21\u8d2d\u4e70\uff0c\u6700\u521d\u7684\u6298\u6263\u5c06\u5e26\u6765\u56de\u62a5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-4-enhanced-customer-satisfaction\">\u6548\u76ca#4 \u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6<\/h4>\n\n\n\n<p>\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u4f1a\u8ba9\u987e\u5ba2\u611f\u89c9\u7269\u8d85\u6240\u503c\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u4ed6\u4eec\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u8fd8\u80fd\u63d0\u5347\u4ed6\u4eec\u5bf9\u60a8\u54c1\u724c\u7684\u6ee1\u610f\u5ea6\u3002\u6ee1\u610f\u7684\u987e\u5ba2\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u5149\u987e\u60a8\u7684\u5546\u5e97\u5e76\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u60a8\u7684\u5546\u5e97\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-5-competitive-advantage\">\u6548\u76ca#5\u7ade\u4e89\u4f18\u52bf<\/h4>\n\n\n\n<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u63d0\u4f9b\u8fce\u65b0\u6298\u6263\u53ef\u4ee5\u8ba9\u60a8\u7684\u5546\u5e97\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002\u8fd9\u4f1a\u6fc0\u52b1\u6f5c\u5728\u5ba2\u6237\u9009\u62e9\u60a8\uff0c\u800c\u4e0d\u662f\u5176\u4ed6\u53ef\u80fd\u4e0d\u63d0\u4f9b\u6b64\u7c7b\u4f18\u60e0\u7684\u5546\u5e97\u3002\u60a8\u8fd8\u80fd\u5c06\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u4e3a\u987e\u5ba2\u81f3\u4e0a\u3001\u6177\u6168\u5927\u65b9\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-6-boosting-average-order-value-aov\">\u6548\u76ca#6 \u63d0\u5347\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)<\/h4>\n\n\n\n<p>\u901a\u8fc7\u63d0\u4f9b\u6298\u6263\uff0c\u60a8\u53ef\u4ee5\u9f13\u52b1\u987e\u5ba2\u5728\u8d2d\u7269\u8f66\u4e2d\u6dfb\u52a0\u66f4\u591a\u5546\u54c1\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6298\u6263\u4ef7\u503c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4e3a\u8d85\u8fc7 $50 \u7684\u8ba2\u5355\u63d0\u4f9b 10% \u6298\u6263\uff0c\u987e\u5ba2\u53ef\u80fd\u53ea\u9700\u591a\u82b1\u4e00\u70b9\u94b1\u5c31\u80fd\u8fbe\u5230\u8fd9\u4e2a\u95e8\u69db\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8 <strong>\u63d0\u9ad8\u60a8\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benefit-7-social-proof-and-word-of-mouth-marketing\">\u76ca\u5904#7 \u793e\u4f1a\u8ba4\u540c\u548c\u53e3\u7891\u8425\u9500<\/h4>\n\n\n\n<p>\u826f\u597d\u7684\u9996\u6b21\u8d2d\u4e70\u4f53\u9a8c\u80fd\u591f\u4fc3\u8fdb\u53e3\u7891\u8425\u9500\u3002\u5f53\u987e\u5ba2\u611f\u5230\u88ab\u91cd\u89c6\u65f6\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u901a\u8fc7\u8bc4\u8bba\u6216\u793e\u4ea4\u5a92\u4f53\u4e0e\u4ed6\u4eba\u5206\u4eab\u4ed6\u4eec\u7684\u79ef\u6781\u4f53\u9a8c\u3002\u8fd9\u521b\u9020\u4e86 <strong>\u793e\u4f1a\u8ba4\u540c<\/strong> \u8fd9\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u4e70\u5bb6\u5e76\u589e\u5f3a\u60a8\u7684\u54c1\u724c\u58f0\u8a89\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-shopify-determines-eligibility-for-welcome-discounts\">Shopify \u5982\u4f55\u786e\u5b9a\u8fce\u65b0\u6298\u6263\u8d44\u683c<\/h2>\n\n\n\n<p>\u5047\u8bbe\u4f60\u7ecf\u8425\u7740\u4e00\u5bb6\u7cd6\u679c\u5e97\uff0c\u60f3\u7ed9\u90a3\u4e9b\u4ece\u672a\u5728\u5e97\u91cc\u4e70\u8fc7\u4e1c\u897f\u7684\u5b69\u5b50\u63d0\u4f9b\u7279\u522b\u6298\u6263\u3002\u4f46\u662f\u4f60\u600e\u4e48\u77e5\u9053\u8c01\u662f\u7b2c\u4e00\u6b21\u4e70\uff0c\u8c01\u53ea\u662f\u60f3\u5077\u5077\u4eab\u53d7\u989d\u5916\u6298\u6263\u5462\uff1f<\/p>\n\n\n\n<p>Shopify \u6709\u4e00\u4e9b\u5f88\u9177\u7684\u6280\u5de7\u6765\u786e\u4fdd\u53ea\u6709\u65b0\u5ba2\u6237\u624d\u80fd\u83b7\u5f97\u6298\u6263\u3002<\/p>\n\n\n\n<p>\u5f53\u6709\u4eba\u5728\u4f60\u7684\u5546\u5e97\u8d2d\u7269\u65f6\uff0cShopify \u4f1a\u8bb0\u4f4f\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002\u5982\u679c\u540c\u4e00\u4e2a\u90ae\u7bb1\u5730\u5740\u518d\u6b21\u5c1d\u8bd5\u4f7f\u7528\u6298\u6263\uff0cShopify \u4f1a\u8bf4\uff1a\u201c\u4e0d\u884c\uff01\u4f60\u4e4b\u524d\u5df2\u7ecf\u5728\u8fd9\u91cc\u8d2d\u7269\u8fc7\u4e86\uff01\u201d<\/p>\n\n\n\n<p>\u6709\u4e9b\u4e0d\u6000\u597d\u610f\u7684\u4eba\u53ef\u80fd\u4f1a\u5c1d\u8bd5\u4f7f\u7528\u865a\u5047\u90ae\u7bb1\u6216\u4e0d\u540c\u7684\u6d4f\u89c8\u5668\u6765\u518d\u6b21\u83b7\u53d6\u6298\u6263\u3002Shopify \u4f1a\u963b\u6b62\u4ed6\u4eec\u8fd9\u6837\u505a\uff1a<\/p>\n\n\n\n<p><strong>\u7535\u5b50\u90ae\u4ef6\u68c0\u67e5 \u2192<\/strong> \u5982\u679c\u4ed6\u4eec\u4f7f\u7528\u76f8\u540c\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5219\u6ca1\u6709\u6298\u6263\uff01<\/p>\n\n\n\n<p><strong>Cookie \u68c0\u67e5 \u2192 <\/strong>Shopify \u4f1a\u8bb0\u4f4f\u5176\u6d4f\u89c8\u5668\uff08\u9664\u975e\u4ed6\u4eec\u6e05\u9664 cookie\uff09\u3002<\/p>\n\n\n\n<p><strong>\u5730\u5740\u68c0\u67e5 \u2192 <\/strong>\u5982\u679c\u4ed6\u4eec\u8fd0\u9001\u5230\u540c\u4e00\u4e2a\u5730\u5740\uff0cShopify \u53ef\u80fd\u4f1a\u963b\u6b62\u5b83\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u60a8\u7684\u5546\u5e97\u51fa\u552e\u5f88\u9177\u7684\u8d34\u7eb8\u3002<\/p>\n\n\n\n<p><strong>\u65b0\u5ba2\u6237\uff1a<\/strong> \u838e\u62c9\u7b2c\u4e00\u6b21\u8bbf\u95ee\u60a8\u7684\u5546\u5e97\uff0c\u8f93\u5165 WELCOME10\uff0c\u5e76\u83b7\u5f97 10% \u6298\u6263\u3002<\/p>\n\n\n\n<p><strong>\u56de\u5934\u5ba2\uff1a<\/strong> Sarah \u5c1d\u8bd5\u518d\u6b21\u4f7f\u7528 WELCOME10 \u2014 Shopify \u8bf4\uff1a\u201c\u62b1\u6b49\uff0c\u60a8\u5df2\u7ecf\u4f7f\u7528\u8fc7\u5b83\u4e86\uff01\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-first-time-buyer-discounts-in-shopify\">\u5982\u4f55\u5728 Shopify \u4e2d\u8bbe\u7f6e\u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263<\/h2>\n\n\n\n<p>\u60a8\u4e0d\u9700\u8981\u82b1\u54e8\u7684\u7f16\u7801\u6216\u989d\u5916\u7684\u5e94\u7528\u7a0b\u5e8f - \u53ea\u9700\u5728 Shopify \u4eea\u8868\u677f\u4e0a\u5355\u51fb\u51e0\u4e0b\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u64cd\u4f5c\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Step-1-Go-to-Discounts-in-Your-Shopify-Admin\" data-type=\"internal\" data-id=\"#Step-1-Go-to-Discounts-in-Your-Shopify-Admin\">\u524d\u5f80 Shopify \u7ba1\u7406\u5458\u7684\u6298\u6263\u9875\u9762<\/a><\/li>\n\n\n\n<li><a href=\"#Step-2-Choose-Your-Discount-Type\" data-type=\"internal\" data-id=\"#Step-2-Choose-Your-Discount-Type\">\u9009\u62e9\u60a8\u7684\u6298\u6263\u7c7b\u578b<\/a><\/li>\n\n\n\n<li><a href=\"#Step-3-Set-Discount-Code-or-Automatic\" data-type=\"internal\" data-id=\"#Step-3-Set-Discount-Code-or-Automatic\">\u8bbe\u7f6e\u6298\u6263\u4ee3\u7801\u6216\u81ea\u52a8<\/a><\/li>\n\n\n\n<li><a href=\"#Step-4-Target-First-Time-Customers-Only\" data-type=\"internal\" data-id=\"#Step-4-Target-First-Time-Customers-Only\">\u4ec5\u9488\u5bf9\u9996\u6b21\u987e\u5ba2<\/a><\/li>\n\n\n\n<li><a href=\"#Step-5-Set-Usage-Limits\" data-type=\"internal\" data-id=\"#Step-5-Set-Usage-Limits\">\u8bbe\u7f6e\u4f7f\u7528\u9650\u5236<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Step-1-Go-to-Discounts-in-Your-Shopify-Admin\">Step#1 \u524d\u5f80 Shopify \u540e\u53f0\u7684\u6298\u6263\u9875\u9762<\/h3>\n\n\n\n<p>\u5728 Shopify \u7ba1\u7406\u9762\u677f\u4e2d\uff0c\u70b9\u51fb\u5de6\u4fa7\u83dc\u5355\u4e2d\u7684\u201c\u6298\u6263\u201d\u3002\u7136\u540e\u70b9\u51fb\u201c\u521b\u5efa\u6298\u6263\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new-1024x279.png\" alt=\"\u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263 - \u70b9\u51fb\u201c\u521b\u5efa\u6298\u6263\u201d\" class=\"wp-image-2196\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new-1024x279.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new-300x82.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new-768x209.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new-1536x418.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new-18x5.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/create-new.png 1895w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Step-2-Choose-Your-Discount-Type\">Step#2 \u9009\u62e9\u60a8\u7684\u6298\u6263\u7c7b\u578b<\/h3>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4ece\u591a\u4e2a\u9009\u9879\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6298\u6263\u767e\u5206\u6bd4\uff08\u4f8b\u5982\uff0c10% \u6298\u6263\uff09<\/li>\n\n\n\n<li>\u56fa\u5b9a\u91d1\u989d\uff08\u4f8b\u5982\uff0c$5 \u5173\u95ed\uff09<\/li>\n\n\n\n<li>\u514d\u8fd0\u8d39<\/li>\n\n\n\n<li>\u4e70 X \u9001 Y\uff08\u4f8b\u5982\uff0c\u4e70\u4e00\u9001\u4e00\uff09<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"497\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/select-discount-type.png\" alt=\"\u9996\u6b21\u8d2d\u623f\u8005\u6298\u6263 - \u9009\u62e9\u9996\u6b21\u8d2d\u623f\u8005\u6298\u6263\u7c7b\u578b\" class=\"wp-image-2198\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/select-discount-type.png 919w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/select-discount-type-300x162.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/select-discount-type-768x415.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/select-discount-type-18x10.png 18w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/figure>\n\n\n\n<p>\u9009\u62e9\u6700\u9002\u5408\u60a8\u76ee\u6807\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Step-3-Set-Discount-Code-or-Automatic\">Step#3 \u8bbe\u7f6e\u6298\u6263\u7801\u6216\u81ea\u52a8<\/h3>\n\n\n\n<p>\u521b\u5efa\u4e00\u4e2a\u4f9b\u987e\u5ba2\u5728\u7ed3\u8d26\u65f6\u8f93\u5165\u7684\u624b\u52a8\u4ee3\u7801\uff08\u4f8b\u5982\u201cWELCOME10\u201d\uff09\u3002\u6216\u8005\uff0c\u5c06\u5176\u8bbe\u7f6e\u4e3a\u81ea\u52a8\u751f\u6548\uff0c\u65e0\u9700\u8f93\u5165\u4ee3\u7801\u5373\u53ef\u751f\u6548\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Step-4-Target-First-Time-Customers-Only\">Step#4 \u4ec5\u9488\u5bf9\u9996\u6b21\u5ba2\u6237<\/h3>\n\n\n\n<p>\u5728\u201c\u5ba2\u6237\u8d44\u683c\u201d\u90e8\u5206\u4e0b\uff0c\u4ec5\u9009\u62e9\u201c\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u201d\u3002\u9009\u62e9\u201c\u672a\u8d2d\u7269\u7684\u5ba2\u6237\u201d\u3002Shopify \u4f1a\u6839\u636e\u5ba2\u6237\u7684\u90ae\u7bb1\u3001\u8d26\u6237\u6216\u8ba2\u5355\u5386\u53f2\u8bb0\u5f55\uff0c\u81ea\u52a8\u5c06\u6b64\u6761\u4ef6\u5e94\u7528\u4e8e\u672a\u8d2d\u7269\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Step-5-Set-Usage-Limits\">Step#5 \u8bbe\u7f6e\u4f7f\u7528\u9650\u5236<\/h3>\n\n\n\n<p>\u4e3a\u907f\u514d\u6ee5\u7528\uff0c\u8bf7\u5c06\u6298\u6263\u9650\u5236\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u9650\u7528\u4e00\u6b21\u3002\u60a8\u8fd8\u53ef\u4ee5\u8bbe\u7f6e\u6709\u6548\u671f\u6216\u6700\u4f4e\u8d2d\u4e70\u91d1\u989d\u3002\u5b8c\u6210\u540e\uff0c\u70b9\u51fb\u201c\u4fdd\u5b58\u201d\u3002<\/p>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u7b2c\u4e09\u65b9 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=set-up-first-time-buyer-discounts-on-shopify\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=set-up-first-time-buyer-discounts-on-shopify\" target=\"_blank\" rel=\"noreferrer noopener\">\u6298\u6263\u5e94\u7528<\/a> \u4ece <a href=\"https:\/\/shopify.pxf.io\/215eYa\" data-type=\"link\" data-id=\"https:\/\/shopify.pxf.io\/215eYa\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> \u5e94\u7528\u5546\u5e97\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-shopify-merchants\">Shopify \u5546\u5bb6\u7684\u6700\u4f73\u5b9e\u8df5<\/h2>\n\n\n\n<p>\u7ecf\u8425\u4e00\u5bb6\u6210\u529f\u7684 Shopify \u5546\u5e97\uff0c\u4e0d\u4ec5\u4ec5\u9700\u8981\u4f18\u8d28\u7684\u4ea7\u54c1\u3002\u66f4\u91cd\u8981\u7684\u662f\u5efa\u7acb\u4fe1\u4efb\u3001\u63d0\u4f9b\u6d41\u7545\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u5e76\u4f18\u5316\u5546\u5e97\u7684\u8f6c\u5316\u7387\u3002\u4e3a\u9996\u6b21\u8d2d\u4e70\u8005\u63d0\u4f9b\u6298\u6263\u662f\u4e00\u4e2a\u660e\u667a\u4e4b\u4e3e\u2014\u2014\u6709\u4e86\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u8fd9\u4e00\u5207\u4f1a\u6bd4\u60a8\u60f3\u8c61\u7684\u66f4\u5bb9\u6613\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Practice-1-Optimize-for-Mobile\" data-type=\"internal\" data-id=\"#Practice-1-Optimize-for-Mobile\">\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4f18\u5316<\/a><\/li>\n\n\n\n<li><a href=\"#Practice-2-Use-High-Quality-Product-Images\" data-type=\"internal\" data-id=\"#Practice-2-Use-High-Quality-Product-Images\">\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u56fe\u7247<\/a><\/li>\n\n\n\n<li><a href=\"#Practice-3-Provide-Excellent-Customer-Service\" data-type=\"internal\" data-id=\"#Practice-3-Provide-Excellent-Customer-Service\">\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1<\/a><\/li>\n\n\n\n<li><a href=\"#Practice-4-Offer-Multiple-Payment-Options\" data-type=\"internal\" data-id=\"#Practice-4-Offer-Multiple-Payment-Options\">\u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/a><\/li>\n\n\n\n<li><a href=\"#Practice-5-Use-Clear,-Concise-Product-Descriptions\" data-type=\"internal\" data-id=\"#Practice-5-Use-Clear,-Concise-Product-Descriptions\">\u4f7f\u7528\u6e05\u6670\u3001\u7b80\u6d01\u7684\u4ea7\u54c1\u63cf\u8ff0<\/a><\/li>\n\n\n\n<li><a href=\"#Practice-6-Optimize-Your-Checkout-Process\" data-type=\"internal\" data-id=\"#Practice-6-Optimize-Your-Checkout-Process\">\u4f18\u5316\u60a8\u7684\u7ed3\u8d26\u6d41\u7a0b<\/a><\/li>\n\n\n\n<li><a href=\"#Practice-7-Leverage-Social-Proof\" data-type=\"internal\" data-id=\"#Practice-7-Leverage-Social-Proof\">\u5229\u7528\u793e\u4f1a\u8ba4\u540c<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-1-Optimize-for-Mobile\">Practice#1 \u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4f18\u5316<\/h3>\n\n\n\n<p>\u7531\u4e8e\u5f88\u5927\u4e00\u90e8\u5206\u8d2d\u7269\u90fd\u662f\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u7684\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u7684\u5546\u5e97\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u3002Shopify \u63d0\u4f9b\u79fb\u52a8\u54cd\u5e94\u5f0f\u4e3b\u9898\uff0c\u4f46\u8bf7\u52a1\u5fc5\u4ed4\u7ec6\u68c0\u67e5\u60a8\u7684\u56fe\u7247\u3001\u6309\u94ae\u548c\u6587\u5b57\u662f\u5426\u7f8e\u89c2\uff0c\u5e76\u5728\u6240\u6709\u5c4f\u5e55\u5c3a\u5bf8\u4e0b\u90fd\u6613\u4e8e\u6d4f\u89c8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-2-Use-High-Quality-Product-Images\">Practice#2\uff1a\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u56fe\u7247<\/h3>\n\n\n\n<p>\u4ea7\u54c1\u56fe\u7247\u662f\u987e\u5ba2\u5bf9\u60a8\u5546\u54c1\u7684\u7b2c\u4e00\u5370\u8c61\u3002\u8bf7\u4f7f\u7528\u6e05\u6670\u7684\u9ad8\u5206\u8fa8\u7387\u7167\u7247\uff0c\u4ece\u4e0d\u540c\u89d2\u5ea6\u5c55\u73b0\u4ea7\u54c1\u3002\u6dfb\u52a0\u7279\u5199\u7167\u7247\u4ee5\u7a81\u51fa\u7ec6\u8282\uff0c\u5e76\u6dfb\u52a0\u7f29\u653e\u529f\u80fd\uff0c\u4ee5\u4fbf\u987e\u5ba2\u66f4\u6e05\u6670\u5730\u67e5\u770b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-3-Provide-Excellent-Customer-Service\">Practice#3 \u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1<\/h3>\n\n\n\n<p>\u5ba2\u6237\u670d\u52a1\u53ef\u4ee5\u6210\u5c31\u6216\u6bc1\u6389\u60a8\u7684\u58f0\u8a89\u3002\u5feb\u901f\u56de\u590d\u54a8\u8be2\uff0c\u4e13\u4e1a\u5730\u89e3\u51b3\u95ee\u9898\uff0c\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u591a\u79cd\u8054\u7cfb\u65b9\u5f0f\uff0c\u4f8b\u5982\u5b9e\u65f6\u804a\u5929\u3001\u7535\u5b50\u90ae\u4ef6\u6216\u7535\u8bdd\u3002\u4f18\u8d28\u7684\u670d\u52a1\u4f1a\u5e26\u6765\u826f\u597d\u7684\u8bc4\u4ef7\uff0c\u4ece\u800c\u5efa\u7acb\u4fe1\u4efb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-4-Offer-Multiple-Payment-Options\">Practice#4 \u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/h3>\n\n\n\n<p>\u63d0\u4f9b\u591a\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u65b9\u4fbf\u987e\u5ba2\u8f7b\u677e\u4ed8\u6b3e\u3002\u9664\u4e86\u4f20\u7edf\u7684\u4fe1\u7528\u5361\u548c\u501f\u8bb0\u5361\uff0c\u8fd8\u53ef\u4ee5\u6dfb\u52a0 PayPal\u3001Apple Pay \u751a\u81f3 Shopify Payments \u7b49\u652f\u4ed8\u9009\u9879\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u540c\u7684\u652f\u4ed8\u504f\u597d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-5-Use-Clear,-Concise-Product-Descriptions\">\u5b9e\u8df5#5\uff1a\u4f7f\u7528\u6e05\u6670\u3001\u7b80\u6d01\u7684\u4ea7\u54c1\u63cf\u8ff0<\/h3>\n\n\n\n<p>\u60a8\u7684\u4ea7\u54c1\u63cf\u8ff0\u5e94\u4fe1\u606f\u4e30\u5bcc\u4e14\u6613\u4e8e\u9605\u8bfb\u3002\u91cd\u70b9\u7a81\u51fa\u4ea7\u54c1\u4f18\u52bf\u548c\u4e3b\u8981\u529f\u80fd\uff0c\u5e76\u907f\u514d\u4f7f\u7528\u4e13\u4e1a\u672f\u8bed\u3002\u786e\u4fdd\u60a8\u7684\u5ba2\u6237\u4e86\u89e3\u4ed6\u4eec\u8d2d\u4e70\u7684\u4ea7\u54c1\u53ca\u5176\u4ef7\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-6-Optimize-Your-Checkout-Process\">Practice#6 \u4f18\u5316\u60a8\u7684\u7ed3\u8d26\u6d41\u7a0b<\/h3>\n\n\n\n<p>\u5197\u957f\u6216\u590d\u6742\u7684\u7ed3\u8d26\u6d41\u7a0b\u53ef\u80fd\u4f1a\u5bfc\u81f4\u987e\u5ba2\u653e\u5f03\u8d2d\u7269\u8f66\u3002\u8bf7\u5c3d\u91cf\u7b80\u5316\u60a8\u7684\u7ed3\u8d26\u6d41\u7a0b\uff0c\u4f7f\u5176\u5c3d\u53ef\u80fd\u5feb\u6377\u3002\u81ea\u52a8\u586b\u5145\u9009\u9879\u3001\u8bbf\u5ba2\u7ed3\u8d26\u548c\u591a\u79cd\u914d\u9001\u65b9\u5f0f\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Practice-7-Leverage-Social-Proof\">Practice#7 \u5229\u7528\u793e\u4f1a\u8ba4\u540c<\/h3>\n\n\n\n<p>\u987e\u5ba2\u4fe1\u4efb\u5176\u4ed6\u987e\u5ba2\u3002\u5229\u7528\u8bc4\u8bba\u3001\u8bc4\u5206\u548c\u63a8\u8350\u4fe1\u5411\u6f5c\u5728\u4e70\u5bb6\u5c55\u793a\u5176\u4ed6\u4eba\u5bf9\u60a8\u7684\u4ea7\u54c1\u7684\u559c\u7231\u3002\u60a8\u751a\u81f3\u53ef\u4ee5\u5411\u4e4b\u524d\u7684\u987e\u5ba2\u7d22\u8981\u4ed6\u4eec\u4f7f\u7528\u60a8\u4ea7\u54c1\u7684\u7167\u7247\uff0c\u4ee5\u5efa\u7acb\u771f\u5b9e\u7684\u793e\u4ea4\u8ba4\u540c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-prevent-misuse-of-the-deal\">\u5982\u4f55\u9632\u6b62\u6ee5\u7528\u534f\u8bae<\/h2>\n\n\n\n<p>\u8fd9\u4e9b\u7c7b\u578b\u7684\u4ea4\u6613\u4e5f\u53ef\u4ee5\u5438\u5f15\u4e00\u4e9b <a href=\"https:\/\/discountray.com\/zh\/blog\/combat-discount-abuse-in-your-shopify-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6298\u6263\u6ee5\u7528<\/a> \u5982\u679c\u4f60\u4e0d\u5c0f\u5fc3\u7684\u8bdd\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u6709\u4e00\u4e9b\u7b80\u5355\u7684\u65b9\u6cd5\u53ef\u4ee5\u4fdd\u62a4\u4f60\u7684\u5546\u5e97\uff0c\u5e76\u786e\u4fdd\u53ea\u6709\u771f\u6b63\u7684\u65b0\u5ba2\u6237\u624d\u80fd\u83b7\u5f97\u6298\u6263\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#option-1-limit-code-usage\" data-type=\"internal\" data-id=\"#option-1-limit-code-usage\">\u9650\u5236\u4ee3\u7801\u4f7f\u7528<\/a><\/li>\n\n\n\n<li><a href=\"#option-2-email-ip-tracking\" data-type=\"internal\" data-id=\"#option-2-email-ip-tracking\">\u7535\u5b50\u90ae\u4ef6\/IP\u8ffd\u8e2a<\/a><\/li>\n\n\n\n<li><a href=\"#option-3-require-login-or-verified-email\" data-type=\"internal\" data-id=\"#option-3-require-login-or-verified-email\">\u9700\u8981\u767b\u5f55\u6216\u9a8c\u8bc1\u7535\u5b50\u90ae\u4ef6<\/a><\/li>\n\n\n\n<li><a href=\"#option-4-track-multiple-accounts-using-the-same-shipping-address\" data-type=\"internal\" data-id=\"#option-4-track-multiple-accounts-using-the-same-shipping-address\">\u4f7f\u7528\u76f8\u540c\u7684\u9001\u8d27\u5730\u5740\u8ddf\u8e2a\u591a\u4e2a\u5e10\u6237<\/a><\/li>\n\n\n\n<li><a href=\"#option-5-use-expiration-dates\" data-type=\"internal\" data-id=\"#option-5-use-expiration-dates\">\u4f7f\u7528\u5230\u671f\u65e5\u671f<\/a><\/li>\n\n\n\n<li><a href=\"#option-6-geo-targeting\" data-type=\"internal\" data-id=\"#option-6-geo-targeting\">\u5730\u7406\u5b9a\u4f4d<\/a><\/li>\n\n\n\n<li><a href=\"#option-7-require-account-creation\" data-type=\"internal\" data-id=\"#option-7-require-account-creation\">\u9700\u8981\u521b\u5efa\u5e10\u6237<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-1-limit-code-usage\">Option#1 \u9650\u5236\u4ee3\u7801\u4f7f\u7528<\/h3>\n\n\n\n<p>\u9632\u6b62\u6ee5\u7528\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u4e4b\u4e00\u662f\u8bbe\u7f6e\u6298\u6263\u7801\u7684\u4f7f\u7528\u9650\u5236\u3002\u60a8\u53ef\u4ee5\u9650\u5236\u6bcf\u4e2a\u6298\u6263\u7801\u6bcf\u4f4d\u5ba2\u6237\u53ea\u80fd\u4f7f\u7528\u4e00\u6b21\uff0c\u6216\u8005\u9650\u5236\u5176\u603b\u4f7f\u7528\u6b21\u6570\u3002\u8fd9\u53ef\u4ee5\u786e\u4fdd\u60a8\u7684\u6298\u6263\u4e0d\u4f1a\u88ab\u5206\u4eab\u7ed9\u4e0d\u7b26\u5408\u6761\u4ef6\u7684\u4eba\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-2-email-ip-tracking\">\u9009\u9879#2 \u7535\u5b50\u90ae\u4ef6\/IP \u8ddf\u8e2a<\/h3>\n\n\n\n<p>Shopify \u5141\u8bb8\u60a8\u8ddf\u8e2a\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u548c IP \u5730\u5740\uff0c\u8fd9\u6709\u52a9\u4e8e\u8bc6\u522b\u91cd\u590d\u7528\u6237\u3002\u5982\u679c\u6709\u4eba\u5c1d\u8bd5\u4f7f\u7528\u4e0d\u540c\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u591a\u6b21\u4f7f\u7528\u540c\u4e00\u4e2a\u6298\u6263\u7801\uff0c\u60a8\u5c31\u80fd\u53d1\u73b0\u3002\u8bbe\u7f6e\u81ea\u52a8\u68c0\u67e5\u91cd\u590d\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u6216 IP \u5730\u5740\u6709\u52a9\u4e8e\u9632\u6b62\u540c\u4e00\u5ba2\u6237\u591a\u6b21\u4f7f\u7528\u540c\u4e00\u4e2a\u6298\u6263\u7801\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-3-require-login-or-verified-email\">Option#3 \u9700\u8981\u767b\u5f55\u6216\u9a8c\u8bc1\u7535\u5b50\u90ae\u4ef6<\/h3>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u786e\u4fdd\u53ea\u9488\u5bf9\u9996\u6b21\u8d2d\u7269\u8005\u7684\u597d\u65b9\u6cd5\u662f\u8981\u6c42\u987e\u5ba2\u767b\u5f55\u6216\u4f7f\u7528\u5df2\u9a8c\u8bc1\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002\u901a\u8fc7\u5c06\u6298\u6263\u7801\u94fe\u63a5\u5230\u4ed6\u4eec\u7684\u8d26\u6237\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u8ffd\u8e2a\u4ed6\u4eec\u7684\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u8981\u6c42\u90ae\u7bb1\u9a8c\u8bc1\uff0c\u987e\u5ba2\u5c31\u66f4\u96be\u521b\u5efa\u865a\u5047\u8d26\u6237\u6765\u9a97\u53d6\u6298\u6263\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-4-track-multiple-accounts-using-the-same-shipping-address\">Option#4 \u4f7f\u7528\u540c\u4e00\u6536\u8d27\u5730\u5740\u8ffd\u8e2a\u591a\u4e2a\u8d26\u6237<\/h3>\n\n\n\n<p>\u6709\u65f6\uff0c\u5ba2\u6237\u53ef\u80fd\u4f1a\u4f7f\u7528\u591a\u4e2a\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u548c\u76f8\u540c\u7684\u6536\u8d27\u5730\u5740\u6765\u6b3a\u9a97\u7cfb\u7edf\u3002\u901a\u8fc7\u8ddf\u8e2a\u6536\u8d27\u5730\u5740\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u6807\u8bb0\u94fe\u63a5\u5230\u540c\u4e00\u5b9e\u9645\u5730\u5740\u7684\u591a\u4e2a\u8d26\u6237\uff0c\u5e76\u9632\u6b62\u6298\u6263\u88ab\u6ee5\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-5-use-expiration-dates\">Option#5 \u4f7f\u7528\u5230\u671f\u65e5\u671f<\/h3>\n\n\n\n<p>\u4e3a\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u6dfb\u52a0\u6709\u6548\u671f\u53ef\u4ee5\u9632\u6b62\u4eba\u4eec\u957f\u671f\u6301\u6709\u6298\u6263\u3002\u8fd9\u53ef\u4ee5\u6fc0\u53d1\u7d27\u8feb\u611f\uff0c\u9632\u6b62\u987e\u5ba2\u65e0\u9650\u671f\u5730\u7b49\u5f85\u8d2d\u4e70\uff0c\u540c\u65f6\u4e5f\u80fd\u9650\u5236\u957f\u671f\u6ee5\u7528\u6298\u6263\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-6-geo-targeting\">\u9009\u9879#6 \u5730\u7406\u5b9a\u4f4d<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u8981\u5728\u7279\u5b9a\u5730\u533a\u6216\u56fd\u5bb6\/\u5730\u533a\u63d0\u4f9b\u9996\u6b21\u8d2d\u4e70\u6298\u6263\uff0c\u53ef\u4ee5\u4f7f\u7528\u5730\u7406\u5b9a\u4f4d\u529f\u80fd\uff0c\u786e\u4fdd\u4f18\u60e0\u7801\u4ec5\u5728\u6307\u5b9a\u5730\u533a\u4f7f\u7528\u3002\u8fd9\u53ef\u4ee5\u589e\u52a0\u989d\u5916\u7684\u5b89\u5168\u4fdd\u969c\uff0c\u5e76\u9632\u6b62\u56fd\u9645\u5ba2\u6237\u8bbf\u95ee\u60a8\u4ec5\u9650\u672c\u5730\u7684\u4f18\u60e0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"option-7-require-account-creation\">Option#7\uff1a\u9700\u8981\u521b\u5efa\u5e10\u6237<\/h3>\n\n\n\n<p>\u5982\u679c\u6709\u4eba\u4ee5\u8bbf\u5ba2\u8eab\u4efd\u7ed3\u8d26\uff08\u672a\u767b\u5f55\u6216\u521b\u5efa\u8d26\u6237\uff09\uff0cShopify \u65e0\u6cd5\u8ffd\u8e2a\u5176\u5728\u591a\u4e2a\u4f1a\u8bdd\u4e2d\u7684\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u3002\u8fd9\u610f\u5473\u7740\u5ba2\u6237\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u90ae\u7bb1\u4e2d\u91cd\u590d\u4f7f\u7528\u9996\u6b21\u8d2d\u4e70\u4ee3\u7801\uff0c\u4f46\u4ecd\u7136\u4ee5\u8bbf\u5ba2\u8eab\u4efd\u7ed3\u8d26\u3002\u8fd9\u5c06\u66f4\u5bb9\u6613\u7ed5\u8fc7\u9650\u5236\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u9632\u6b62\u6ee5\u7528\uff0c\u6700\u597d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9700\u8981\u521b\u5efa\u5e10\u6237\u624d\u80fd\u4f7f\u7528\u4ee3\u7801\u3002<\/li>\n\n\n\n<li>\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u6216\u57fa\u4e8e\u767b\u5f55\u7684\u5b9a\u4f4d\uff08Shopify Plus \u6216\u517c\u5bb9\u5e94\u7528\u7a0b\u5e8f\uff09\u3002<\/li>\n\n\n\n<li>\u5c06\u5176\u4e0e IP \u8ddf\u8e2a\u6216\u4e00\u6b21\u6027\u4ee3\u7801\u76f8\u7ed3\u5408\uff0c\u4ee5\u589e\u52a0\u66f4\u591a\u5c42\u4fdd\u62a4\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"maximize-your-first-time-buyer-offer-with-these-promotional-tips\">\u5229\u7528\u8fd9\u4e9b\u4fc3\u9500\u6280\u5de7\u6700\u5927\u5316\u60a8\u7684\u9996\u6b21\u8d2d\u623f\u8005\u4f18\u60e0<\/h2>\n\n\n\n<p>\u8bbe\u7f6e\u597d\u6298\u6263\u540e\uff0c\u5c31\u8be5\u5ba3\u4f20\u4e00\u4e0b\u4e86\uff01\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6709\u6548\u7684\u63a8\u5e7f\u4f18\u60e0\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<p>\u4e00\u4e2a <strong>\u9002\u65f6\u5f39\u51fa\u60a8\u7684\u4e3b\u9875<\/strong> \u53ef\u4ee5\u7acb\u5373\u5438\u5f15\u8bbf\u5ba2\u7684\u6ce8\u610f\u529b\uff0c\u5ba3\u4f20\u6298\u6263\u5e76\u9f13\u52b1\u4ed6\u4eec\u5b8c\u6210\u9996\u6b21\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u8ba9\u8bbf\u5ba2\u9519\u8fc7\u6298\u6263\u3002 <strong>\u9000\u51fa\u610f\u56fe\u5f39\u51fa\u7a97\u53e3<\/strong> \u5f53\u6709\u4eba\u5373\u5c06\u79bb\u5f00\u60a8\u7684\u7f51\u7ad9\u65f6\u89e6\u53d1\uff0c\u5728\u4ed6\u4eec\u79bb\u5f00\u4e4b\u524d\u5411\u4ed6\u4eec\u63d0\u4f9b\u6298\u6263\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u5229\u7528\u4f60\u7684 <strong>\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0<\/strong> \u5c55\u793a\u4f18\u60e0\u3002\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u5e16\u5b50\u3001\u6545\u4e8b\u548c\u5e7f\u544a\uff0c\u4e3a\u60a8\u7684\u5546\u5e97\u5438\u5f15\u6d41\u91cf\uff0c\u5e76\u9f13\u52b1\u9996\u6b21\u8d2d\u4e70\u3002<br>\u8bbe\u7f6e <strong>\u81ea\u52a8\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6<\/strong> \u8fce\u63a5\u65b0\u8ba2\u9605\u8005\uff0c\u5e76\u5728\u90ae\u4ef6\u4e2d\u5305\u542b\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u4fe1\u606f\u3002\u8fd9\u6837\u53ef\u4ee5\u786e\u4fdd\u4e0d\u4f1a\u9519\u8fc7\u4efb\u4f55\u65b0\u5ba2\u6237\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"is-it-working-how-to-track-and-optimize-your-discount-campaign\">\u6709\u6548\u5417\uff1f\u5982\u4f55\u8ffd\u8e2a\u548c\u4f18\u5316\u4f60\u7684\u6298\u6263\u6d3b\u52a8<\/h2>\n\n\n\n<p>\u8ffd\u8e2a\u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263\u7684\u6548\u679c\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u6837\u624d\u80fd\u4e86\u89e3\u5b83\u662f\u5426\u80fd\u5e26\u6765\u60a8\u671f\u671b\u7684\u6548\u679c\u3002\u9700\u8981\u5173\u6ce8\u7684\u5173\u952e\u6307\u6807\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8f6c\u5316\u7387\uff1a\u662f\u5426\u6709\u66f4\u591a\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\uff1f<\/li>\n\n\n\n<li>\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)\uff1a\u60a8\u7684\u6298\u6263\u662f\u5426\u9f13\u52b1\u66f4\u9ad8\u7684\u6d88\u8d39\uff1f<\/li>\n\n\n\n<li>\u5ba2\u6237\u4fdd\u7559\uff1a\u8fd9\u4e9b\u9996\u6b21\u8d2d\u4e70\u8005\u4f1a\u56de\u6765\u5417\uff1f<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4f7f\u7528 Shopify Analytics \u6216 Google Analytics \u7b49\u5de5\u5177\u6765\u6536\u96c6\u8fd9\u4e9b\u6307\u6807\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"274\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report-1024x274.png\" alt=\"\u9996\u6b21\u8d2d\u623f\u8005\u6298\u6263 - \u8ddf\u8e2a\u9996\u6b21\u8d2d\u623f\u8005\u6298\u6263\u8868\u73b0\" class=\"wp-image-2203\" style=\"width:840px;height:auto\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report-1024x274.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report-300x80.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report-768x205.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report-1536x411.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report-18x5.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-by-discount-report.png 1919w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1-1024x352.png\" alt=\"\u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263 - Shopify Analytics \u7684\u6298\u6263\u9500\u552e\u62a5\u544a\" class=\"wp-image-2204\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1-1024x352.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1-300x103.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1-768x264.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1-1536x528.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1-18x6.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/04\/sales-report-1.png 1712w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u83b7\u5f97\u6570\u636e\u540e\uff0c\u8bf7\u5bf9\u5176\u8fdb\u884c\u89e3\u8bfb\uff0c\u4ee5\u8bc4\u4f30\u4f18\u60e0\u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) \u8f83\u9ad8\uff0c\u4f46\u7559\u5b58\u7387\u8f83\u4f4e\uff0c\u53ef\u4ee5\u8003\u8651\u6dfb\u52a0\u540e\u7eed\u6fc0\u52b1\u63aa\u65bd\u3002\u6839\u636e\u8fd9\u4e9b\u6570\u636e\uff0c\u5b9a\u671f\u4f18\u5316\u60a8\u7684\u4f18\u60e0\u6d3b\u52a8\uff0c\u786e\u4fdd\u60a8\u7684\u6298\u6263\u7b56\u7565\u83b7\u5f97\u6700\u4f73\u56de\u62a5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beyond-first-time-buyers-whats-next\">\u9664\u4e86\u9996\u6b21\u8d2d\u623f\u8005\u2014\u2014\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u4e00\u65e6\u60a8\u5c06\u9996\u6b21\u8bbf\u95ee\u8005\u8f6c\u5316\u4e3a\u8d2d\u4e70\u8005\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u8ba9\u4ed6\u4eec\u4fdd\u6301\u53c2\u4e0e\u5e76\u518d\u6b21\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\u3002<\/p>\n\n\n\n<p>\u5956\u52b1\u60a8\u7684\u5ba2\u6237\u91cd\u590d\u8d2d\u4e70 <a href=\"https:\/\/discountray.com\/zh\/blog\/shopify-loyalty-discounts\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-loyalty-discounts\/\" rel=\"noreferrer noopener\">\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/a>\u3002\u79ef\u5206\u3001\u6298\u6263\u6216\u72ec\u5bb6\u4f18\u60e0\u8ba9\u4ed6\u4eec\u518d\u6b21\u5149\u4e34\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u5ba2\u6237\u6570\u636e\u6765\u521b\u5efa <a href=\"https:\/\/discountray.com\/zh\/blog\/offer-personalized-discounts\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/offer-personalized-discounts\/\" rel=\"noreferrer noopener\">\u4e2a\u6027\u5316\u6298\u6263<\/a> \u6216\u6839\u636e\u4ed6\u4eec\u8fc7\u53bb\u7684\u8d2d\u4e70\u60c5\u51b5\u63d0\u4f9b\u4ea7\u54c1\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u8bbe\u7f6e\u81ea\u52a8\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff0c\u5728\u5ba2\u6237\u8d2d\u4e70\u540e\u8fdb\u884c\u7ef4\u62a4\u3002\u53d1\u9001\u5305\u542b\u7279\u522b\u4f18\u60e0\u7684\u540e\u7eed\u90ae\u4ef6\uff0c\u9f13\u52b1\u4ed6\u4eec\u518d\u6b21\u8d2d\u7269\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u5e76\u975e\u9526\u4e0a\u6dfb\u82b1\uff0c\u800c\u662f\u63d0\u5347\u8f6c\u5316\u7387\u3001\u62d3\u5c55\u90ae\u4ef6\u5217\u8868\u4ee5\u53ca\u5efa\u7acb\u957f\u671f\u5ba2\u6237\u5173\u7cfb\u7684\u5f3a\u5927\u5de5\u5177\u3002\u4ece\u5f39\u7a97\u5e7f\u544a\u5230\u4e2a\u6027\u5316\u90ae\u4ef6\uff0c\u60a8\u6709\u591a\u79cd\u65b9\u5f0f\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002\u6700\u68d2\u7684\u662f\uff1f\u60a8\u65e0\u9700\u7acb\u5373\u5168\u529b\u4ee5\u8d74\u3002\u4ece\u5c0f\u5904\u7740\u624b\uff0c\u6d4b\u8bd5\u54ea\u4e9b\u65b9\u6cd5\u9002\u5408\u60a8\u7684\u5546\u5e97\uff0c\u5e76\u5728\u6b64\u8fc7\u7a0b\u4e2d\u4e0d\u65ad\u8c03\u6574\u3002\u5173\u952e\u5728\u4e8e\u627e\u5230\u5982\u4f55\u5c06\u6d4f\u89c8\u8005\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u4e70\u5bb6\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-first-time-buyer-discounts-on-shopify\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff1aShopify \u9996\u6b21\u8d2d\u4e70\u8005\u6298\u6263<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1744185525207\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u5ba2\u4eba\u7ed3\u8d26\u65f6\u53ef\u4ee5\u4f7f\u7528\u8be5\u4ee3\u7801\u5417\uff1f<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u8bbf\u5ba2\u7ed3\u8d26\u65f6\u53ef\u4ee5\u5728 Shopify \u4e0a\u4f7f\u7528\u6298\u6263\u7801\u3002\u7136\u800c\uff0cShopify \u65e0\u6cd5\u59cb\u7ec8\u9a8c\u8bc1\u4ed6\u4eec\u662f\u5426\u662f\u771f\u6b63\u7684\u9996\u6b21\u8d2d\u4e70\u8005\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u60f3\u8ba9\u4f18\u60e0\u4ec5\u9762\u5411\u771f\u6b63\u7684\u9996\u6b21\u8d2d\u4e70\u8005\uff0c\u8bf7\u8981\u6c42\u4ed6\u4eec\u63d0\u4f9b\u767b\u5f55\u4fe1\u606f\u6216\u5df2\u9a8c\u8bc1\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1744185533827\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u5982\u679c\u6709\u4eba\u4f7f\u7528\u4e24\u4e2a\u7535\u5b50\u90ae\u4ef6\u600e\u4e48\u529e\uff1f<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5982\u679c\u6709\u4eba\u4f7f\u7528\u4e0d\u540c\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0cShopify \u53ef\u80fd\u4f1a\u5c06\u5176\u89c6\u4e3a\u65b0\u5ba2\u6237\u3002\u4e3a\u9632\u6b62\u6ee5\u7528\uff0c\u8bf7\u8981\u6c42\u767b\u5f55\u3001\u4f7f\u7528\u4e00\u6b21\u6027\u9a8c\u8bc1\u7801\u6216\u8ddf\u8e2a IP \u548c\u9001\u8d27\u5730\u5740\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6709\u6ca1\u6709\u6ce8\u610f\u5230\u4eba\u4eec\u50cf\u871c\u8702\u8ffd\u9010\u8702\u871c\u4e00\u6837\u8702\u62e5\u800c\u81f3\uff0c\u8ffd\u9010\u4fbf\u5b9c\u8d27\uff1f\u4f60\u6ca1\u6709\u9519\u3002\u81ea\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0c\u8fd160%\u7684\u7f8e\u56fd\u8d2d\u7269\u8005\u8868\u793a\uff0c\u6298\u6263\u5728\u7f51\u8d2d\u65f6\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u91cd\u8981\u3002\u8bf4\u5b9e\u8bdd\uff0c\u8c01\u53c8\u80fd\u8d23\u602a\u4ed6\u4eec\u5462\uff1f\u968f\u7740\u7269\u4ef7\u4e0a\u6da8\u548c\u9009\u62e9\u8d8a\u6765\u8d8a\u591a\uff0c\u8d2d\u7269\u8005\u6b63\u5728\u5bfb\u627e\u4e00\u4e2a\u7406\u7531\u6765\u6ee1\u8db3\u81ea\u5df1\u7684\u8d2d\u7269\u6b32\u671b[\u2026]<\/p>","protected":false},"author":10,"featured_media":2190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[10,24,51,25,47],"class_list":["post-2189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-discount","tag-discount-strategies","tag-ecommerce","tag-ecommerce-discount-offer","tag-increasing-revenue","tag-shopify-discount-strategy"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/2189"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":18,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/2189\/revisions"}],"predecessor-version":[{"id":2914,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/2189\/revisions\/2914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/2190"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=2189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}