{"id":2303,"date":"2025-05-15T11:06:06","date_gmt":"2025-05-15T11:06:06","guid":{"rendered":"https:\/\/discountray.com\/?p=2303"},"modified":"2025-09-05T11:03:20","modified_gmt":"2025-09-05T11:03:20","slug":"wholesale-trade-discount","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/wholesale-trade-discount\/","title":{"rendered":"B2B\u8d38\u6613\u6298\u6263\uff1a\u8d62\u5f97\u66f4\u591a\u6279\u53d1\u5ba2\u6237\u5e76\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u7684\u5173\u952e\u7b56\u7565"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>\u60f3\u5728\u4e0d\u964d\u4f4e\u5229\u6da6\u7684\u60c5\u51b5\u4e0b\u63d0\u9ad8\u6279\u53d1\u9500\u91cf\u5417\uff1f\u8d38\u6613\u6298\u6263\u6216\u8bb8\u662f\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7ecf\u8425 Shopify \u6279\u53d1\u5546\u5e97\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u5982\u4f55\u5728\u4e0d\u4f7f\u6d41\u7a0b\u8fc7\u4e8e\u590d\u6742\u7684\u60c5\u51b5\u4e0b\u6fc0\u52b1\u6279\u91cf\u8d2d\u4e70\u8005\u3002\u8fd9\u65f6\uff0c\u5927\u989d\u8ba2\u5355\u964d\u4ef7\u5c31\u6d3e\u4e0a\u7528\u573a\u4e86\u2014\u2014\u5b83\u53ef\u4ee5\u5956\u52b1\u5927\u989d\u8d2d\u4e70\uff0c\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u5e76\u7b80\u5316\u60a8\u7684\u5b9a\u4ef7\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u89e3\u91ca\u8fd9\u4e9b\u6298\u6263\u7684\u542b\u4e49\u3001\u5b83\u4eec\u5bf9\u60a8\u7684\u6279\u53d1\u5546\u5e97\u7684\u91cd\u8981\u6027\u3001\u60a8\u53ef\u4ee5\u63d0\u4f9b\u7684\u4e0d\u540c\u6298\u6263\u7c7b\u578b\u4ee5\u53ca\u5982\u4f55\u5728 Shopify \u4e2d\u8bbe\u7f6e\u5b83\u4eec\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u4ecb\u7ecd\u6700\u4f73\u5b9e\u8df5\u3001\u5e38\u89c1\u9519\u8bef\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u6570\u636e\u548c AI \u4f18\u5316\u60a8\u7684\u6298\u6263\u7b56\u7565\u3002<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-is-trade-discount\">\u4ec0\u4e48\u662f\u8d38\u6613\u6298\u6263\uff1f<\/a><\/li><li><a href=\"#why-b-2-b-trade-discounts-matter-for-shopify-wholesale-stores\">\u4e3a\u4ec0\u4e48 B2B \u8d38\u6613\u6298\u6263\u5bf9 Shopify \u6279\u53d1\u5546\u5e97\u5982\u6b64\u91cd\u8981<\/a><\/li><li><a href=\"#types-of-wholesale-trade-discounts-you-can-offer\">\u60a8\u53ef\u4ee5\u63d0\u4f9b\u7684\u6279\u53d1\u8d38\u6613\u6298\u6263\u7c7b\u578b<\/a><\/li><li><a href=\"#how-to-set-up-trade-discounts-on-shopify\">\u5982\u4f55\u5728 Shopify \u4e0a\u8bbe\u7f6e\u8d38\u6613\u6298\u6263<\/a><\/li><li><a href=\"#trade-discounts-vs-coupon-codes\">\u8d38\u6613\u6298\u6263\u4e0e\u4f18\u60e0\u5238\u4ee3\u7801<\/a><\/li><li><a href=\"#best-practices-for-managing-trade-discounts\">\u7ba1\u7406\u8d38\u6613\u6298\u6263\u7684\u6700\u4f73\u5b9e\u8df5<\/a><\/li><li><a href=\"#common-mistakes-to-avoid\">\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/a><\/li><li><a href=\"#measuring-the-impact-of-trade-discounts\">\u8861\u91cf\u8d38\u6613\u6298\u6263\u7684\u5f71\u54cd<\/a><\/li><li><a href=\"#leveraging-data-analytics-ai-for-smart-discounts\">\u5229\u7528\u6570\u636e\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u5b9e\u73b0\u667a\u80fd\u6298\u6263<\/a><\/li><li><a href=\"#should-you-offer-trade-discounts\">\u60a8\u5e94\u8be5\u63d0\u4f9b\u8d38\u6613\u6298\u6263\u5417\uff1f<\/a><\/li><li><a href=\"#b-2-b-trade-discount-faq\">B2B \u8d38\u6613\u6298\u6263\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-trade-discount\">\u4ec0\u4e48\u662f\u8d38\u6613\u6298\u6263\uff1f<\/h2>\n\n\n\n<p>\u5546\u4e1a\u6298\u6263\u662f\u6307\u4f01\u4e1a\u4e70\u5bb6\u5728\u5546\u54c1\u6216\u670d\u52a1\u6807\u4ef7\u57fa\u7840\u4e0a\u83b7\u5f97\u7684\u6298\u6263\uff0c\u901a\u5e38\u57fa\u4e8e\u6279\u91cf\u8ba2\u5355\u3001\u5ba2\u6237\u5fe0\u8bda\u5ea6\u6216\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u4e0e\u4f18\u60e0\u5238\u6216\u4fc3\u9500\u6d3b\u52a8\u4e0d\u540c\uff0c\u5546\u4e1a\u6298\u6263\u5185\u7f6e\u4e8e\u5b9a\u4ef7\u534f\u8bae\u4e2d\uff0c\u5e76\u5728\u7ed3\u8d26\u65f6\u81ea\u52a8\u5e94\u7528\u3002\u60a8\u65e0\u9700\u4f7f\u7528\u6298\u6263\u7801\uff0c\u60a8\u7684\u53d1\u7968\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u4f1a\u663e\u793a\u6298\u6263\u91d1\u989d\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u8d39\u7528\u4f1a\u4ece\u6807\u4ef7\u4e2d\u6263\u9664\uff0c\u5e76\u8bb0\u5f55\u4e3a\u51c0\u9500\u552e\u989d\uff0c\u56e0\u6b64\u4e0d\u4f1a\u5728\u60a8\u7684\u8d26\u7c3f\u4e2d\u5355\u72ec\u663e\u793a\u3002\u8fd9\u7b80\u5316\u4e86\u4f1a\u8ba1\u6838\u7b97\uff0c\u5e76\u786e\u4fdd\u60a8\u548c\u60a8\u7684\u4e70\u5bb6\u90fd\u80fd\u6e05\u6670\u5730\u4e86\u89e3\u60c5\u51b5\u3002\u4e86\u89e3\u8fd9\u4e00\u70b9\u6709\u52a9\u4e8e\u60a8\u8bbe\u5b9a\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\uff0c\u540c\u65f6\u4fdd\u62a4\u60a8\u7684\u5229\u6da6\u3002\u8fd9\u4e3a\u53cc\u65b9\u63d0\u4f9b\u4e86\u6e05\u6670\u7684\u4f1a\u8ba1\u8bb0\u5f55\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-b-2-b-trade-discounts-matter-for-shopify-wholesale-stores\">\u4e3a\u4ec0\u4e48 B2B \u8d38\u6613\u6298\u6263\u5bf9 Shopify \u6279\u53d1\u5546\u5e97\u5982\u6b64\u91cd\u8981<\/h2>\n\n\n\n<p>\u4f5c\u4e3a Shopify \u5546\u5bb6\uff0c\u4e3a\u4ec0\u4e48\u8981\u6dfb\u52a0\u8d38\u6613\u6298\u6263\uff1f <\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8fd9\u4e9b\u6298\u6263\u9f13\u52b1\u6279\u91cf\u8d2d\u4e70\u3002\u4e70\u5bb6\u77e5\u9053\u8ba2\u8d2d\u6570\u91cf\u8d8a\u591a\uff0c\u8282\u7701\u8d8a\u591a\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u5e73\u5747\u8ba2\u5355\u91d1\u989d\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u5b83\u4eec\u80fd\u57f9\u517b\u987e\u5ba2\u5fe0\u8bda\u5ea6\u3002\u5f53\u4e70\u5bb6\u770b\u5230\u4f60\u7684\u5b9a\u4ef7\u4e2d\u5305\u542b\u900f\u660e\u7684\u4f18\u60e0\u65f6\uff0c\u4ed6\u4eec\u4f1a\u4fe1\u4efb\u4f60\u7684\u5546\u5e97\uff0c\u5e76\u518d\u6b21\u8ba2\u8d2d\u3002 <\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u5b83\u4eec\u80fd\u7ed9\u4f60\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u7535\u5546\u73af\u5883\u4e2d\uff0c\u63d0\u4f9b\u7ed3\u6784\u5316\u7684\u6279\u53d1\u5b9a\u4ef7\u80fd\u8ba9\u4f60\u8131\u9896\u800c\u51fa\uff0c\u540c\u65f6\u53c8\u4e0d\u635f\u5bb3\u4f60\u7684\u5229\u6da6\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6298\u6263\u901a\u8fc7\u5c06\u8ba2\u5355\u4e0e\u751f\u4ea7\u5468\u671f\u534f\u8c03\u4e00\u81f4\uff0c\u6539\u5584\u73b0\u91d1\u6d41\u548c\u5e93\u5b58\u89c4\u5212\u3002\u6b64\u5916\uff0c\u6e05\u6670\u7684\u6298\u6263\u7b49\u7ea7\u7b80\u5316\u4e86\u8c08\u5224\u6d41\u7a0b\u3002\u60a8\u548c\u4e70\u5bb6\u53ef\u4ee5\u63d0\u524d\u5546\u5b9a\u6298\u6263\uff0c\u51cf\u5c11\u53cd\u590d\u6c9f\u901a\uff0c\u52a0\u5feb\u7ed3\u8d26\u901f\u5ea6\u3002\u8fd9\u610f\u5473\u7740\u66f4\u5feb\u3001\u66f4\u591a\u8ba2\u5355\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-wholesale-trade-discounts-you-can-offer\">\u60a8\u53ef\u4ee5\u63d0\u4f9b\u7684\u6279\u53d1\u8d38\u6613\u6298\u6263\u7c7b\u578b<\/h2>\n\n\n\n<p>\u5728 Shopify \u4e0a\u8bbe\u7f6e\u6298\u6263\u65f6\uff0c\u60a8\u6709\u591a\u79cd\u9009\u62e9\u3002\u9009\u62e9\u9002\u5408\u60a8\u7684\u5ba2\u6237\u548c\u4ea7\u54c1\u7684\u65b9\u6848\uff1a<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/discountray.com\/zh\/blog\/volume-based-discounts-in-e-commerce\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/volume-based-discounts-in-e-commerce\/\" rel=\"noreferrer noopener\">\u57fa\u4e8e\u6570\u91cf\u7684\u6298\u6263<\/a>. <\/strong>\u6839\u636e\u6570\u91cf\u95e8\u69db\u63d0\u4f9b\u4e00\u5b9a\u6bd4\u4f8b\u7684\u6298\u6263\u3002\u4f8b\u5982\uff0c\u8d2d\u4e70 50 \u4ef6\u5546\u54c1\u53ef\u4eab 10% \u6298\u6263\uff1b\u8d2d\u4e70 100 \u4ef6\u5546\u54c1\u53ef\u4eab 15% \u6298\u6263\u3002\u7b80\u5355\u6709\u6548\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5ba2\u6237\u5206\u7ea7\u5b9a\u4ef7\u3002<\/strong> \u6839\u636e\u8ba2\u5355\u5386\u53f2\u8bb0\u5f55\u6216\u4f1a\u5458\u7b49\u7ea7\u6807\u8bb0\u4e70\u5bb6\uff0c\u5e76\u5206\u914d\u7279\u5b9a\u7684\u6298\u6263\u7b49\u7ea7\u3002\u65b0\u6279\u53d1\u8d26\u6237\u53ef\u83b7\u5f97 5%\uff0cVIP \u4e70\u5bb6\u53ef\u83b7\u5f97 20%\u3002<\/p>\n\n\n\n<p><strong>\u7279\u5b9a\u4ea7\u54c1\u6298\u6263\u3002 <\/strong>\u4ec5\u5bf9\u9009\u5b9a\u7684 SKU\u3001\u65b0\u4ea7\u54c1\u53d1\u5e03\u6216\u6ede\u9500\u5e93\u5b58\u5e94\u7528\u8d38\u6613\u6298\u6263\u3002<\/p>\n\n\n\n<p><strong>\u6346\u7ed1\u6298\u6263\u3002 <\/strong>\u901a\u8fc7\u6346\u7ed1\u4fc3\u9500\u4e92\u8865\u4ea7\u54c1\u6765\u9f13\u52b1\u4ea4\u53c9\u9500\u552e\u3002\u4f8b\u5982\uff0c\u8d2d\u4e70\u4e00\u76d2\u9a6c\u514b\u676f\u548c\u676f\u57ab\uff0c\u7acb\u51cf 12%\u3002<\/p>\n\n\n\n<p><strong>\u5b63\u8282\u6027\u548c\u4fc3\u9500\u6298\u6263\u3002 <\/strong>\u5229\u7528\u9650\u65f6\u8d38\u6613\u6298\u6263\u5956\u52b1\u65fa\u5b63\u5e93\u5b58\u7684\u65e9\u671f\u8ba2\u5355\u6216\u6e05\u7406\u5e74\u7ec8\u5e93\u5b58\u3002&nbsp;<\/p>\n\n\n\n<p>\u6d4b\u8bd5\u4e0d\u540c\u7684\u6298\u6263\u7c7b\u578b\uff1b\u4f7f\u7528 Shopify \u62a5\u544a\u6765\u786e\u5b9a\u6700\u4f73\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-trade-discounts-on-shopify\">\u5982\u4f55\u5728 Shopify \u4e0a\u8bbe\u7f6e\u8d38\u6613\u6298\u6263<\/h2>\n\n\n\n<p>Shopify \u7684\u9ed8\u8ba4\u5b9a\u4ef7\u4e0d\u5305\u542b\u6279\u91cf\u6298\u6263\u6216\u5ba2\u6237\u9636\u68af\u5b9a\u4ef7\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u4e00\u4e2a\u5e94\u7528\u7a0b\u5e8f\u3002\u9009\u62e9\u4e00\u4e2a <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=wholesale-trade-discount\" target=\"_blank\" rel=\"noreferrer noopener\">\u6279\u53d1\u6298\u6263\u5e94\u7528\u7a0b\u5e8f<\/a>\u3002\u8fd9\u662f\u4e00\u4e2a\u5feb\u901f\u5165\u95e8\uff1a<\/p>\n\n\n\n<p><strong>\u521b\u5efa\u6279\u53d1\u5ba2\u6237\u7fa4\u3002 <\/strong>\u5728 Shopify \u7ba1\u7406\u540e\u53f0\uff0c\u524d\u5f80\u201c\u5ba2\u6237\u201d&gt;\u201c\u7ec6\u5206\u201d&gt;\u201c\u521b\u5efa\u7ec6\u5206\u201d\u3002\u4e3a\u4e70\u5bb6\u6dfb\u52a0\u6807\u7b7e\uff0c\u4f8b\u5982\u201cwholesale_tier1\u201d\u6216\u201cvip_wholesale\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"233\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-1024x233.png\" alt=\"\u8d38\u6613\u6298\u6263 - \u4f7f\u7528 Shopify \u521b\u5efa\u5ba2\u6237\u7ec6\u5206\" class=\"wp-image-2330\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-1024x233.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-300x68.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-768x175.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-1536x349.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment-18x4.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/segment.png 1910w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u5728\u60a8\u7684\u5e94\u7528\u4e2d\u914d\u7f6e\u6298\u6263\u89c4\u5219\u3002<\/strong> \u8bbe\u7f6e\u6570\u91cf\u9608\u503c\u3001\u6298\u6263\u767e\u5206\u6bd4\uff0c\u5e76\u5206\u914d\u7ed9\u5ba2\u6237\u6807\u7b7e\u3002\u4f8b\u5982\uff1a10% 50 \u4ef6\u53ef\u4f18\u60e0\uff0c15% 100 \u4ef6\u53ef\u4f18\u60e0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"284\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag.png\" alt=\"\u8d38\u6613\u6298\u6263 - \u4f7f\u7528\u5ba2\u6237\u6807\u7b7e\u63d0\u4f9b\u8d38\u6613\u6298\u6263\" class=\"wp-image-2331\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag.png 757w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag-300x113.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/customer-tag-18x7.png 18w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u6d4b\u8bd5\u60a8\u7684\u8bbe\u7f6e\u3002<\/strong> \u4ee5\u6807\u8bb0\u7684\u6279\u53d1\u4e70\u5bb6\u8eab\u4efd\u767b\u5f55\uff0c\u5e76\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u3002\u786e\u8ba4\u6298\u6263\u4ef7\u5df2\u81ea\u52a8\u5e94\u7528\u3002<\/p>\n\n\n\n<p><strong>\u81ea\u52a8\u6807\u8bb0\u3002 <\/strong>\u4f7f\u7528 Shopify Flow \u6216\u6807\u8bb0\u81ea\u52a8\u5316\u5e94\u7528\u7a0b\u5e8f\u6839\u636e\u8ba2\u5355\u5386\u53f2\u8bb0\u5f55\u5206\u914d\u5ba2\u6237\u6807\u7b7e - \u65e0\u9700\u624b\u52a8\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p><strong>\u663e\u793a\u6298\u6263\u4ef7\u683c\u3002<\/strong> \u81ea\u5b9a\u4e49\u4e3b\u9898\u6216\u4f7f\u7528\u5e94\u7528\u5c0f\u90e8\u4ef6\u5728\u4ea7\u54c1\u9875\u9762\u548c\u8d2d\u7269\u8f66\u4e2d\u663e\u793a\u4f18\u60e0\u4fe1\u606f\u3002\u6e05\u6670\u53ef\u89c1\u7684\u8d38\u6613\u6298\u6263\u6807\u7b7e\u53ef\u51cf\u5c11\u6df7\u6dc6\uff0c\u63d0\u5347\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\uff0c\u60a8\u7684\u8d38\u6613\u6298\u6263\u7cfb\u7edf\u53ef\u4ee5\u5728\u4e00\u5c0f\u65f6\u5185\u4e0a\u7ebf\uff0c\u4ece\u800c\u8282\u7701\u60a8\u7684\u65f6\u95f4\u5e76\u5e26\u6765\u66f4\u5927\u7684\u8ba2\u5355\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trade-discounts-vs-coupon-codes\">\u8d38\u6613\u6298\u6263\u4e0e\u4f18\u60e0\u5238\u4ee3\u7801<\/h2>\n\n\n\n<p>\u60a8\u662f\u5426\u5e94\u8be5\u4f7f\u7528\u8d38\u6613\u6298\u6263\u6216\u6279\u53d1\u4f18\u60e0\u5238\u4ee3\u7801\uff1f&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u7b80\u77ed\u7684\u56de\u7b54\uff1a<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u6309\u8ba2\u5355\u91d1\u989d\u6216\u5ba2\u6237\u6807\u7b7e\u5e94\u7528\u8d38\u6613\u6298\u6263\u3002\u6279\u53d1\u4e70\u5bb6\u65e0\u9700\u4ee3\u7801\uff1b\u60a8\u7684\u5546\u5e97\u5b9a\u4ef7\u5c06\u81ea\u52a8\u53cd\u6620\u4ed6\u4eec\u7684\u6298\u6263\u3002\u4ed6\u4eec\u8fd8\u5c06\u56fa\u5b9a\u4e14\u53ef\u9884\u6d4b\u7684\u5b9a\u4ef7\u56fa\u5b9a\u5230\u60a8\u7684 B2B \u5408\u540c\u4e2d\u3002<\/p>\n\n\n\n<p>\u4f18\u60e0\u5238\u4ee3\u7801\u8981\u6c42\u8d2d\u7269\u8005\u5728\u7ed3\u8d26\u65f6\u8f93\u5165\u4ee3\u7801\u3002\u5b83\u4eec\u975e\u5e38\u9002\u5408 <a href=\"https:\/\/discountray.com\/zh\/blog\/shopify-flash-sale-and-limited-time-discount\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-flash-sale-and-limited-time-discount\/\" rel=\"noreferrer noopener\">Shopify \u95ea\u8d2d<\/a> \u6216\u6279\u53d1\u6ce8\u518c\uff0c\u4f46\u4f1a\u7ed9\u6279\u53d1\u5ba2\u6237\u518d\u6b21\u8ba2\u8d2d\u5e26\u6765\u6469\u64e6\u3002<\/p>\n\n\n\n<p>\u4f9d\u9760\u5546\u4e1a\u6298\u6263\u6765\u83b7\u5f97\u5927\u578b\u5b9a\u4ef7\u65b9\u6848\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u4f18\u60e0\u5238\u4ee3\u7801\u4ec5\u7528\u4e8e\u5e74\u7ec8\u4fc3\u9500\u6216\u5176\u4ed6\u4e34\u65f6\u4fc3\u9500\u6d3b\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e24\u8005\u7686\u53ef\uff0c\u4f46\u89c4\u5219\u8981\u7b80\u5355\u2014\u2014\u5207\u52ff\u5728\u6ca1\u6709\u660e\u786e\u9650\u5236\u7684\u60c5\u51b5\u4e0b\u5c06\u4f18\u60e0\u5238\u53e0\u52a0\u5728\u5546\u4e1a\u6298\u6263\u4e4b\u4e0a\u3002\u8fd9\u6837\u505a\u7684\u597d\u5904\u662f\u8ba9\u987e\u5ba2\u6ee1\u610f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-managing-trade-discounts\">\u7ba1\u7406\u8d38\u6613\u6298\u6263\u7684\u6700\u4f73\u5b9e\u8df5<\/h2>\n\n\n\n<p>\u6709\u6548\u7ba1\u7406\u6298\u6263\u53ef\u786e\u4fdd\u60a8\u5728\u4e0d\u727a\u7272\u5229\u6da6\u7684\u60c5\u51b5\u4e0b\u63d0\u5347\u9500\u91cf\u3002\u8bf7\u9075\u5faa\u4ee5\u4e0b\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<ol class=\"wp-block-list\">\n<li><strong>\u4fdd\u6301\u5b9a\u4ef7\u900f\u660e<\/strong>\u3002\u5e76\u6392\u663e\u793a\u6807\u4ef7\u548c\u6298\u6263\u4ef7\u3002\u4e70\u5bb6\u4e50\u4e8e\u770b\u5230\u8282\u7701\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u6e05\u6670\u7684 SKU \u548c\u4ea7\u54c1\u6807\u7b7e<\/strong>. \u6807\u8bb0\u6298\u6263 SKU \u4ee5\u8f7b\u677e\u8ddf\u8e2a\u7ee9\u6548\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u524d\u6c9f\u901a\u6298\u6263\u6761\u6b3e<\/strong>. \u5728\u4ea7\u54c1\u9875\u9762\u3001\u6279\u53d1\u767b\u9646\u9875\u9762\u548c\u8ba2\u5355\u786e\u8ba4\u7535\u5b50\u90ae\u4ef6\u4e2d\u5305\u542b\u6298\u6263\u8be6\u60c5\u3002<\/li>\n\n\n\n<li><strong>\u6d4b\u8bd5\u4e0d\u540c\u7684\u6298\u6263\u6c34\u5e73<\/strong>. \u4f7f\u7528 A\/B \u6d4b\u8bd5\u6765\u627e\u5230\u8ba2\u5355\u91cf\u548c\u76c8\u5229\u80fd\u529b\u4e4b\u95f4\u7684\u6700\u4f73\u5e73\u8861\u70b9\u3002<\/li>\n\n\n\n<li><strong>\u8bbe\u7f6e\u4fc3\u9500\u6298\u6263\u7684\u5230\u671f\u65e5\u671f<\/strong>. \u9650\u65f6\u4f18\u60e0\u53ef\u4ee5\u521b\u9020\u7d27\u8feb\u611f\u5e76\u907f\u514d\u957f\u671f\u5229\u6da6\u6d41\u5931\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u52a8\u5316\u6d41\u7a0b<\/strong>\u3002\u4f7f\u7528 Shopify Flow \u6216\u6298\u6263\u5e94\u7528\u7a0b\u5e8f\u6765\u5e94\u7528\u3001\u66f4\u65b0\u548c\u7ec8\u6b62\u6298\u6263\u89c4\u5219\uff0c\u65e0\u9700\u4eba\u5de5\u5e72\u9884\u3002<\/li>\n\n\n\n<li><strong>\u5bc6\u5207\u76d1\u63a7\u5229\u6da6\u7387<\/strong>. \u8ba1\u7b97\u6298\u6263\u540e\u6bcf\u7b14\u8ba2\u5355\u7684\u51c0\u5229\u6da6\uff0c\u4ee5\u786e\u4fdd\u60a8\u4fdd\u6301\u76c8\u5229\u3002<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5e94\u7528\u8fd9\u4e9b\u505a\u6cd5\u6765\u7ef4\u6301\u53ef\u6269\u5c55\u7684\u3001\u6709\u5229\u53ef\u56fe\u7684\u8d38\u6613\u6298\u6263\u7b56\u7565\uff0c\u8be5\u7b56\u7565\u53ef\u968f\u7740\u60a8\u7684\u6279\u53d1\u4e1a\u52a1\u7684\u589e\u957f\u800c\u8c03\u6574\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes-to-avoid\">\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/h2>\n\n\n\n<p>\u907f\u514d\u8fd9\u4e9b\u6279\u53d1\u6298\u6263\u9519\u8bef\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5ffd\u7565\u8fb9\u8ddd\u3002 <\/strong>\u5728\u8ba1\u7b97\u6210\u672c\u4e4b\u524d\u4e0d\u8981\u63d0\u4f9b\u5927\u5e45\u6298\u6263\uff1b\u60a8\u53ef\u80fd\u4f1a\u4e8f\u94b1\u3002<\/li>\n\n\n\n<li><strong>\u4e0d <a href=\"https:\/\/discountray.com\/zh\/blog\/customer-segmentation-and-discounts\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/customer-segmentation-and-discounts\/\" rel=\"noreferrer noopener\">\u5ba2\u6237\u7ec6\u5206<\/a>.<\/strong> \u5bf9\u6240\u6709\u4e70\u5bb6\u4e00\u89c6\u540c\u4ec1\u610f\u5473\u7740\u5931\u53bb\u5fe0\u8bda\u5ea6\u548c\u66f4\u9ad8\u4ef7\u503c\u7684\u5c42\u6b21\u3002<\/li>\n\n\n\n<li><strong>\u6587\u6863\u4e0d\u5b8c\u5584\u3002 <\/strong>\u5982\u679c\u6298\u6263\u89c4\u5219\u5b58\u5728\u4e8e\u60a8\u7684\u5934\u8111\u6216\u7535\u5b50\u8868\u683c\u4e2d\uff0c\u9519\u8bef\u5c31\u4f1a\u6084\u7136\u51fa\u73b0\u3002\u8bf7\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u6216\u96c6\u4e2d\u6307\u5357\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u53e0\u6298\u6263\u3002<\/strong> \u5728\u6ca1\u6709\u660e\u786e\u89c4\u5219\u7684\u60c5\u51b5\u4e0b\uff0c\u4e0d\u8981\u53e0\u52a0\u591a\u4e2a\u8d38\u6613\u6298\u6263\u3001\u4f18\u60e0\u5238\u4ee3\u7801\u548c\u514d\u8d39\u9001\u8d27\u4f18\u60e0\u3002<\/li>\n\n\n\n<li><strong>\u7f3a\u4e4f\u6c9f\u901a\u3002<\/strong> \u5982\u679c\u4e70\u5bb6\u4e0d\u77e5\u9053\u786e\u5207\u7684\u6761\u6b3e\uff0c\u4ed6\u4eec\u4f1a\u8d28\u7591\u60a8\u7684\u5b9a\u4ef7\u5e76\u5ef6\u8fdf\u8ba2\u5355\u3002<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5b9a\u671f\u68c0\u67e5\u60a8\u7684\u6298\u6263\u8868\u73b0\uff0c\u4ee5\u4fbf\u5c3d\u65e9\u53d1\u73b0\u65b0\u95ee\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-the-impact-of-trade-discounts\">\u8861\u91cf\u8d38\u6613\u6298\u6263\u7684\u5f71\u54cd<\/h2>\n\n\n\n<p>\u8ddf\u8e2a\u6279\u53d1\u8d38\u6613\u6298\u6263\u7ed3\u679c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7b80\u5316\u6d41\u7a0b\u3002\u8bf7\u5173\u6ce8\u4ee5\u4e0b\u6307\u6807\uff1a<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li><strong>\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)\u3002 <\/strong>\u68c0\u67e5\u6298\u6263\u662f\u5426\u4f1a\u6fc0\u52b1\u66f4\u5927\u7684\u8d2d\u7269\u8f66\u603b\u989d\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)\u3002<\/strong> \u91cf\u5316\u91cd\u590d\u8ba2\u5355\u662f\u5426\u6709\u52a9\u4e8e\u5f25\u8865\u8f83\u4f4e\u7684\u5229\u6da6\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u590d\u8d2d\u4e70\u7387\u3002<\/strong> \u66f4\u9ad8\u7684\u5229\u7387\u610f\u5473\u7740\u60a8\u7684\u8d38\u6613\u6298\u6263\u5c06\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u6bcf\u4e2a\u90e8\u95e8\u7684\u6bdb\u5229\u7387\u3002<\/strong> \u6309\u6298\u6263\u7b49\u7ea7\u8ddf\u8e2a\u5229\u6da6\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5229\u7528 Shopify \u7684 Analytics \u63a7\u5236\u9762\u677f\uff0c\u6216\u8fde\u63a5\u60a8\u5e38\u7528\u7684\u7b2c\u4e09\u65b9\u5de5\u5177\u3002\u6839\u636e\u57fa\u51c6\u7edf\u8ba1\u6570\u636e\uff0c\u63d0\u53d6\u6708\u5ea6\u62a5\u544a\u548c\u53c2\u8003\u6570\u636e\u3002\u6700\u7ec8\uff0c\u5c1d\u8bd5\u5f04\u6e05\u695a\uff1a\u201c\u6b64\u6298\u6263\u7ea7\u522b\u5e26\u6765\u7684\u9500\u91cf\u589e\u957f\u662f\u5426\u8db3\u4ee5\u5f25\u8865\u5229\u6da6\uff1f\u201d \u5982\u679c\u4e0d\u591f\uff0c\u8bf7\u8c03\u6574\u60a8\u7684\u6298\u6263\u7ea7\u522b\u3002<\/p>\n\n\n\n<p>\u9891\u7e41\u5ba1\u6838\u53ef\u4ee5\u786e\u4fdd\u4f60\u7684\u6298\u6263\u8ba1\u5212\u80fd\u591f\u589e\u52a0\u6536\u5165\uff0c\u540c\u65f6\u53c8\u4e0d\u727a\u7272\u76c8\u5229\u80fd\u529b\u3002\u6709\u65f6\uff0c\u57fa\u4e8e\u6570\u636e\u9a71\u52a8\u7684\u7ec6\u5fae\u8c03\u6574\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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