{"id":2378,"date":"2025-06-19T11:11:39","date_gmt":"2025-06-19T11:11:39","guid":{"rendered":"https:\/\/discountray.com\/?p=2378"},"modified":"2025-09-05T11:02:43","modified_gmt":"2025-09-05T11:02:43","slug":"summer-sale-prep-guide","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/summer-sale-prep-guide\/","title":{"rendered":"\u4e3a\u4f60\u7684 Shopify \u5546\u5e97\u505a\u597d\u590f\u5b63\u4fc3\u9500\u51c6\u5907\u7684 9 \u4e2a\u6b65\u9aa4"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Shopify \u5546\u5bb6\u9500\u91cf\u8d85\u8fc7 <a href=\"https:\/\/www.marketplacepulse.com\/stats\/shopify-gross-merchandise-volume-gmv\" data-type=\"link\" data-id=\"https:\/\/www.marketplacepulse.com\/stats\/shopify-gross-merchandise-volume-gmv\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>$697\u4ebf<\/strong> 2024 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u4ea7\u54c1<\/a>\u6bd4\u53bb\u5e74\u5927\u5e45\u589e\u52a0\u4e8624%\u3002\u8fd9\u5bf9\u60a8\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u6d41\u91cf\u66f4\u5927\uff0c\u4e70\u5bb6\u66f4\u591a\uff0c\u7ade\u4e89\u4e5f\u66f4\u6fc0\u70c8\uff01<\/p>\n\n\n\n<p>\u7cbe\u5fc3\u7b56\u5212\u7684\u590f\u5b63\u4fc3\u9500\u51c6\u5907\u6216\u8bb8\u80fd\u8ba9\u4f60\u5360\u636e\u4f18\u52bf\u3002\u8fd9\u53ef\u4e0d\u662f\u968f\u4fbf\u6253\u4e2a\u6298\u5c31\u5b8c\u4e8b\u4e86\u3002\u59a5\u5584\u7684\u51c6\u5907\u662f\u8ba9\u4f60\u7684\u4fc3\u9500\u6d3b\u52a8\u987a\u5229\u8fdb\u884c\u3001\u8f7b\u677e\u65e0\u538b\u529b\u3001\u76c8\u5229\u7684\u5173\u952e\u3002\u5b83\u80fd\u5e2e\u4f60\u907f\u514d\u6700\u540e\u4e00\u523b\u7684\u6df7\u4e71\u3001\u6298\u6263\u88ab\u53d6\u6d88\u6216\u9519\u8fc7\u4fc3\u9500\u7a97\u53e3\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u5f15\u5bfc\u60a8\u5b8c\u6210 Shopify \u590f\u5b63\u4fc3\u9500\u6d3b\u52a8\u4e0a\u7ebf\u524d\u9700\u8981\u505a\u7684\u6240\u6709\u4e8b\u60c5\uff0c\u4ece\u8bbe\u5b9a\u6e05\u6670\u7684\u76ee\u6807\u3001\u9009\u62e9\u5408\u9002\u7684\u6298\u6263\u7c7b\u578b\uff0c\u5230\u8bbe\u8ba1\u5546\u5e97\u7684\u590f\u5b63\u5916\u89c2\u548c\u6253\u9020\u53ef\u8f6c\u5316\u7684\u4fc3\u9500\u7d20\u6750\u3002\u65e0\u8bba\u662f\u6807\u8bb0\u4ea7\u54c1\u3001\u6d4b\u8bd5\u7ed3\u8d26\u6d41\u7a0b\uff0c\u8fd8\u662f\u540c\u6b65\u7535\u5b50\u90ae\u4ef6\u548c\u5e7f\u544a\uff0c\u6211\u4eec\u90fd\u5df2\u4e3a\u60a8\u51c6\u5907\u9f50\u5168\u3002\u4e00\u6b65\u4e00\u6b65\uff01<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#step-1-set-clear-goals-metrics\">\u6b65\u9aa41\uff1a\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u6307\u6807<\/a><\/li><li><a href=\"#step-2-choose-the-right-discount-types\">\u7b2c\u4e8c\u6b65\uff1a\u9009\u62e9\u6b63\u786e\u7684\u6298\u6263\u7c7b\u578b<\/a><\/li><li><a href=\"#step-3-select-segment-your-products\">\u6b65\u9aa43\uff1a\u9009\u62e9\u5e76\u7ec6\u5206\u60a8\u7684\u4ea7\u54c1<\/a><\/li><li><a href=\"#step-4-design-your-summer-sale-look\">\u7b2c\u56db\u6b65\uff1a\u8bbe\u8ba1\u4f60\u7684\u590f\u5b63\u4fc3\u9500\u9020\u578b<\/a><\/li><li><a href=\"#step-5-prep-your-store-backend\">\u6b65\u9aa45\uff1a\u51c6\u5907\u5546\u5e97\u540e\u7aef<\/a><\/li><li><a href=\"#step-6-build-your-promotional-assets\">\u7b2c\u516d\u6b65\uff1a\u5efa\u7acb\u4f60\u7684\u4fc3\u9500\u8d44\u4ea7<\/a><\/li><li><a href=\"#step-7-line-up-your-channels-schedule\">\u7b2c\u4e03\u6b65\uff1a\u5b89\u6392\u597d\u4f60\u7684\u9891\u9053\u548c\u65f6\u95f4\u5b89\u6392<\/a><\/li><li><a href=\"#step-8-set-up-tracking-reporting\">\u6b65\u9aa4 8\uff1a\u8bbe\u7f6e\u8ddf\u8e2a\u548c\u62a5\u544a<\/a><\/li><li><a href=\"#step-9-final-round-of-testing\">\u7b2c 9 \u6b65\uff1a\u6700\u540e\u4e00\u8f6e\u6d4b\u8bd5<\/a><\/li><li><a href=\"#conclusion-next-steps\">\u7ed3\u8bba\u53ca\u540e\u7eed\u6b65\u9aa4<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-1-set-clear-goals-metrics\">\u6b65\u9aa41\uff1a\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u6307\u6807<\/h2>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff1a\u590f\u5b63\u4fc3\u9500\u6d3b\u52a8\u7ed3\u675f\u540e\uff0c\u4f60\u4e00\u89c9\u9192\u6765\uff0c\u53d1\u73b0\u4eea\u8868\u76d8\u4e0a\u5806\u6ee1\u4e86\u8ba2\u5355\u3002\u6211\u4eec\u6765\u8bbe\u7f6e\u4e00\u4e0b\u5427\u3002<\/p>\n\n\n\n<p>\u5728\u590f\u5b63\u4fc3\u9500\u51c6\u5907\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u9996\u5148\u8981\u505a\u7684\u4e8b\u60c5\u5c31\u662f\u9009\u62e9\u4e00\u4e2a\u660e\u786e\u7684\u76ee\u6807\u3002\u4f60\u662f\u60f3\u589e\u52a0\u6536\u5165\u3001\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff0c\u8fd8\u662f\u6e05\u7406\u591a\u4f59\u7684\u590f\u5b63\u5e93\u5b58\uff1f<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u9009\u62e9\u4f60\u7684\u8bb0\u5206\u5361\u3002\u53ef\u4ee5\u4f7f\u7528\u603b\u9500\u552e\u989d\u3001\u65b0\u589e\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u8005\u6216\u793e\u4ea4\u5a92\u4f53\u70ed\u5ea6\u2014\u2014\u4efb\u4f55\u80fd\u8bc1\u660e\u4f60\u4e1a\u7ee9\u8d85\u9884\u671f\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u786e\u5b9a\u4f60\u7684\u65e5\u671f\uff1a\u4e00\u4e2a\u5feb\u901f\u7684\u5468\u672b\u51b2\u523a\u8fd8\u662f\u4e00\u4e2a\u4e3a\u671f\u4e24\u5468\u7684\u590f\u5b63\u72c2\u6b22\uff1f <a href=\"https:\/\/discountray.com\/zh\/blog\/shopify-flash-sale-and-limited-time-discount\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-flash-sale-and-limited-time-discount\/\" rel=\"noreferrer noopener\">Shopify \u95ea\u8d2d<\/a> \u8fd9\u53ef\u80fd\u662f\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\uff01\u628a\u8fd9\u4e9b\u90fd\u8bb0\u5728\u65e5\u5386\u4e0a\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u51c6\u5907\u4efb\u52a1\u8bbe\u5b9a\u622a\u6b62\u65e5\u671f\u3002\u60f3\u60f3\u6a2a\u5e45\u8bbe\u8ba1\u3001\u7535\u5b50\u90ae\u4ef6\u8349\u7a3f\u548c\u5e93\u5b58\u68c0\u67e5\u3002&nbsp;<\/p>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u6709\u4e86\u76ee\u6807\u3001\u6307\u6807\u548c\u65f6\u95f4\u8868\u3002\u51c6\u5907\u597d\u4e86\u5417\uff1f\u8ba9\u6211\u4eec\u5f00\u59cb\u9009\u62e9\u5408\u9002\u7684\u6298\u6263\u5427\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-2-choose-the-right-discount-types\">\u7b2c\u4e8c\u6b65\uff1a\u9009\u62e9\u6b63\u786e\u7684\u6298\u6263\u7c7b\u578b<\/h2>\n\n\n\n<p>\u597d\u5427\uff0c\u8ba9\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u5982\u4f55\u4e3a Shopify \u590f\u5b63\u4fc3\u9500\u9009\u62e9\u6700\u5408\u9002\u7684\u6298\u6263\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u76ee\u6807\u4e00\u81f4\uff1a<\/strong> \u5bf9\u4f60\u6765\u8bf4\uff0c\u6700\u4e3b\u8981\u7684\u6536\u83b7\u662f\u4ec0\u4e48\uff1f\u589e\u52a0\u6536\u5165\u3001\u6269\u5927\u8d2d\u7269\u8f66\u89c4\u6a21\uff0c\u8fd8\u662f\u6e05\u7a7a\u65e7\u8d27\uff1f<\/li>\n\n\n\n<li><strong>\u5e93\u5b58\u68c0\u67e5\uff1a<\/strong> \u60a8\u662f\u5426\u6709\u9700\u8981\u6e05\u4ed3\u7684\u79ef\u538b\u5e93\u5b58\uff0c\u6216\u8005\u60a8\u662f\u5426\u6b63\u5728\u63a8\u9500\u7545\u9500\u5546\u54c1\uff1f<\/li>\n\n\n\n<li><strong>\u4fdd\u8bc1\u91d1\u5065\u5eb7\u72b6\u51b5\uff1a<\/strong> \u8ba1\u7b97\u4e00\u4e0b\u5728\u4e0d\u635f\u5931\u5168\u90e8\u5229\u6da6\u7684\u60c5\u51b5\u4e0b\u60a8\u53ef\u4ee5\u6253\u591a\u5c11\u6298\u6263\u3002<\/li>\n\n\n\n<li><strong>\u7b80\u5355\u4e0e\u5b9a\u5236\uff1a<\/strong> \u7b80\u5355\u7684\u5168\u7ad9\u4ee3\u7801\u8bbe\u7f6e\u8d77\u6765\u5f88\u5bb9\u6613\u3002\u6df7\u5408\u642d\u914d\u5957\u9910\u9700\u8981\u66f4\u591a\u5de5\u4f5c\uff0c\u4f46\u53ef\u4ee5\u63d0\u4f9b\u4e2a\u6027\u5316\u4ef7\u503c\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5b8c\u6210\u8fd9\u4efd\u6e05\u5355\u540e\uff0c\u9009\u62e9\u4f60\u7684\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u5168\u573a\u6298\u6263\u6709\u5229\u4e8e\u5438\u5f15\u66f4\u591a\u987e\u5ba2\u3002\u9636\u68af\u5f0f\u6298\u6263\u53ef\u4ee5\u9f13\u52b1\u987e\u5ba2\u589e\u52a0\u6d88\u8d39\u3002\u4f60\u53ef\u4ee5\u63d0\u4f9b <a href=\"https:\/\/discountray.com\/zh\/blog\/bogo\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/bogo\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e70\u4e00\u9001\u4e00<\/a> \u6216\u8005 <a href=\"https:\/\/pushbundle.com\/blog\/ultimate-guide-to-product-bundling\/\" data-type=\"link\" data-id=\"https:\/\/pushbundle.com\/blog\/ultimate-guide-to-product-bundling\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ea7\u54c1\u6346\u7ed1<\/a> \u9488\u5bf9\u76ee\u6807\u5e93\u5b58\u3002\u8d60\u54c1\/\u514d\u8fd0\u8d39\u95e8\u69db\u65e0\u9700\u5927\u5e45\u964d\u4ef7\u5373\u53ef\u63d0\u5347\u4ea4\u6613\u5438\u5f15\u529b\u3002 <a href=\"https:\/\/discountray.com\/zh\/blog\/membership-based-discounts-for-b2b-buyers\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/membership-based-discounts-for-b2b-buyers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f1a\u5458\u6298\u6263<\/a>, <a href=\"https:\/\/discountray.com\/zh\/blog\/offer-personalized-discounts\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/offer-personalized-discounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e2a\u6027\u5316\u6298\u6263<\/a> \u4e5f\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p><strong>\u4e13\u4e1a\u63d0\u793a\uff1a<\/strong> \u5c06\u6298\u6263\u6df1\u5ea6\u4e0e\u60a8\u9700\u8981\u9500\u552e\u7684\u5546\u54c1\u548c\u60a8\u5fc5\u987b\u4fdd\u62a4\u7684\u5229\u6da6\u76f8\u5339\u914d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-3-select-segment-your-products\">\u6b65\u9aa43\uff1a\u9009\u62e9\u5e76\u7ec6\u5206\u60a8\u7684\u4ea7\u54c1<\/h2>\n\n\n\n<p>\u91cd\u70b9\u63a8\u8350\u60a8\u7684\u660e\u661f\u4ea7\u54c1\uff0c\u5373\u90a3\u4e9b\u81ea\u7136\u800c\u7136\u5c31\u80fd\u5438\u5f15\u773c\u7403\u7684\u7545\u9500\u4ea7\u54c1\u3002\u5c06\u9700\u8981\u5728\u4fc3\u9500\u671f\u95f4\u6e05\u4ed3\u7684\u79ef\u538b\u5546\u54c1\u653e\u5728\u4e00\u8fb9\u3002\u5728\u60a8\u7684\u9500\u552e\u7ec4\u5408\u4e2d\u540c\u65f6\u642d\u914d\u4f18\u8d28\u5546\u54c1\u548c\u5e93\u5b58\u6e05\u4ed3\u5546\u54c1\uff0c\u65e2\u80fd\u4fdd\u6301\u5229\u6da6\uff0c\u53c8\u80fd\u63d0\u5347\u9500\u91cf\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u6807\u7b7e\u548c\u7cfb\u5217\u5728 Shopify \u4e2d\u6574\u7406\u6240\u6709\u5185\u5bb9\u3002\u4e13\u5c5e\u7684\u590f\u5b63\u4fc3\u9500\u6d3b\u52a8\u7cfb\u5217\u8ba9\u987e\u5ba2\u8f7b\u677e\u5728\u4e00\u5904\u6d4f\u89c8\u6240\u6709\u4f18\u60e0\u3002\u6309\u6298\u6263\u7c7b\u578b\u6216\u4e3b\u9898\u6807\u8bb0\u5546\u54c1\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u5728\u7279\u5b9a\u7684\u6a2a\u5e45\u5e7f\u544a\u3001\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u6216\u7f51\u7ad9\u7248\u5757\u4e2d\u5c55\u793a\u5b83\u4eec\uff0c\u800c\u65e0\u9700\u624b\u52a8\u66f4\u65b0\u3002<\/p>\n\n\n\n<p>\u7ec6\u5206\u53d7\u4f17\u7fa4\u4f53\uff0c\u786e\u4fdd\u6bcf\u4f4d\u987e\u5ba2\u90fd\u80fd\u83b7\u5f97\u5408\u7406\u7684\u4f18\u60e0\u3002\u5fe0\u8bda\u4f1a\u5458\u6216\u56de\u5934\u5ba2\u53ef\u4ee5\u89e3\u9501\u66f4\u5927\u6298\u6263\u6216\u63d0\u524d\u9884\u8ba2\u4f18\u60e0\uff0c\u800c\u9996\u6b21\u5230\u8bbf\u7684\u987e\u5ba2\u5219\u53ef\u83b7\u5f97\u8fce\u5bbe\u4f18\u60e0\uff0c\u5728\u4e0d\u5927\u5e45\u964d\u4f4e\u5229\u6da6\u7684\u60c5\u51b5\u4e0b\u63a8\u5e7f\u60a8\u7684\u54c1\u724c\u3002\u4f7f\u7528\u5ba2\u6237\u6807\u7b7e\u548c\u81ea\u52a8\u5316\u6d41\u7a0b\uff0c\u5728\u5408\u9002\u7684\u65f6\u95f4\u4f20\u9012\u5408\u9002\u7684\u4fe1\u606f\u3002\u8fd9\u5728\u60a8\u89c4\u5212\u60a8\u7684 <a href=\"https:\/\/discountray.com\/zh\/blog\/end-of-season-clearance-sale\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/end-of-season-clearance-sale\/\">\u5b63\u672b\u6e05\u4ed3\u5927\u7529\u5356<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-4-design-your-summer-sale-look\">\u7b2c\u56db\u6b65\uff1a\u8bbe\u8ba1\u4f60\u7684\u590f\u5b63\u4fc3\u9500\u9020\u578b<\/h2>\n\n\n\n<p>\u60a8\u7684\u5546\u5e97\u5e94\u8be5\u770b\u8d77\u6765\u50cf\u662f\u5728\u8fdb\u884c\u590f\u5b63\u4fc3\u9500\u3002\u4e0d\u8981\u4ec5\u4ec5\u4f9d\u9760\u6298\u6263\u6765\u5438\u5f15\u773c\u7403\u3002\u5728\u60a8\u7684\u590f\u5b63\u4fc3\u9500\u51c6\u5907\u6e05\u5355\u4e2d\uff0c\u5e94\u8be5\u5305\u542b\u66f4\u65b0\u9996\u9875\u6a2a\u5e45\u5e7f\u544a\uff0c\u6dfb\u52a0\u4e00\u4e9b\u9192\u76ee\u7684\u5b63\u8282\u6027\u5185\u5bb9\u3002\u6e05\u6670\u5730\u7a81\u51fa\u60a8\u7684\u4f18\u60e0\uff0c\u5e76\u6dfb\u52a0\u201c\u590f\u5b63\u7279\u60e0\u201d\u6216\u201c\u70ed\u5356\u7cbe\u9009\u201d\u7b49\u4ea7\u54c1\u6807\u8bc6\uff0c\u4ee5\u4fbf\u8d2d\u7269\u8005\u4e86\u89e3\u54ea\u4e9b\u5546\u54c1\u53c2\u4e0e\u4e86\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u521b\u5efa\u4e00\u4e2a\u4e13\u95e8\u7684\u201c\u590f\u5b63\u7279\u5356\u201d\u843d\u5730\u9875\u3002\u8fd9\u6837\u53ef\u4ee5\u628a\u6240\u6709\u6298\u6263\u5546\u54c1\u96c6\u4e2d\u5230\u4e00\u8d77\uff0c\u8ba9\u4f60\u7684\u8425\u9500\u94fe\u63a5\u66f4\u7b80\u6d01\u3001\u66f4\u6709\u6548\u3002<\/p>\n\n\n\n<p>\u522b\u5fd8\u4e86\u8d2d\u7269\u8f66\u548c\u7ed3\u8d26\u73af\u8282\u3002\u6dfb\u52a0\u4e00\u4e9b\u590f\u65e5\u8272\u5f69\u2014\u2014\u67d4\u548c\u7684\u9ec4\u8272\u3001\u6d77\u84dd\u8272\u6216\u660e\u4eae\u7684\u73ca\u745a\u8272\u3002\u6b64\u5904\u7684\u5c0f\u8bbe\u8ba1\u8c03\u6574\u6709\u52a9\u4e8e\u8425\u9020\u51fa\u4e00\u79cd\u4fc3\u9500\u6c1b\u56f4\uff0c\u8ba9\u987e\u5ba2\u5728\u8d2d\u4e70\u65f6\u4e5f\u80fd\u611f\u53d7\u5230\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528 Shopify \u7684\u5185\u7f6e\u7248\u5757\u5b8c\u6210\u5927\u90e8\u5206\u64cd\u4f5c\uff0c\u65e0\u9700\u7f16\u5199\u4ee3\u7801\u3002\u81f3\u4e8e\u89c6\u89c9\u6548\u679c\uff0c\u60a8\u53ef\u4ee5\u4ece\u8bbe\u8ba1\u7f51\u7ad9\u83b7\u53d6\u514d\u8d39\u7684\u590f\u5b63\u4e3b\u9898\u56fe\u7247\uff0c\u4e3a\u4e00\u5207\u8425\u9020\u6e05\u65b0\u9633\u5149\u7684\u6c1b\u56f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-5-prep-your-store-backend\">\u6b65\u9aa45\uff1a\u51c6\u5907\u5546\u5e97\u540e\u7aef<\/h2>\n\n\n\n<p>\u4e0a\u7ebf\u524d\uff0c\u52a1\u5fc5\u786e\u4fdd\u540e\u53f0\u4e00\u5207\u51c6\u5907\u5c31\u7eea\u3002\u4e00\u4e9b\u540e\u7aef\u51c6\u5907\u5de5\u4f5c\u53ef\u4ee5\u907f\u514d\u65e5\u540e\u51fa\u73b0\u5ba2\u6237\u6295\u8bc9\uff08\u4ee5\u53ca\u6536\u5165\u635f\u5931\uff09\u3002\u6b64\u5916\uff0c\u8bf7\u68c0\u67e5\u5e93\u5b58\u6c34\u5e73\uff0c\u4ee5\u514d\u5728\u9500\u552e\u4e2d\u9014\u65ad\u8d27\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u8bbe\u7f6e\u8865\u8d27\u63d0\u9192\u3002<\/p>\n\n\n\n<p>\u6d4b\u8bd5\u6bcf\u4e2a\u6298\u6263\u7801\u3001\u514d\u8fd0\u8d39\u89c4\u5219\u548c\u6346\u7ed1\u5305\u903b\u8f91\uff0c\u786e\u4fdd\u5b83\u4eec\u5b8c\u5168\u6309\u7167\u8ba1\u5212\u8fd0\u884c\u3002\u4e00\u4e2a\u9519\u8bef\u7684\u4ee3\u7801\u53ef\u80fd\u4f1a\u8fc5\u901f\u5bfc\u81f4\u9500\u552e\u635f\u5931\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u6d4f\u89c8\u60a8\u7684\u5546\u5e97\u3002\u5927\u591a\u6570\u8d2d\u7269\u8005\u4f1a\u5728\u90a3\u91cc\u627e\u5230\u60a8\uff0c\u56e0\u6b64\u60a8\u7684\u6a2a\u5e45\u3001\u6309\u94ae\u548c\u4ea7\u54c1\u9875\u9762\u5fc5\u987b\u5916\u89c2\u6e05\u6670\uff0c\u52a0\u8f7d\u901f\u5ea6\u5feb\u3002\u4ece\u8d2d\u7269\u8f66\u5230\u7ed3\u8d26\uff0c\u8bf7\u6d4f\u89c8\u6574\u4e2a\u8d2d\u7269\u6d41\u7a0b\uff0c\u4ee5\u53d1\u73b0\u4efb\u4f55\u5e03\u5c40\u5f02\u5e38\u6216\u4fe1\u606f\u7f3a\u5931\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-6-build-your-promotional-assets\">\u7b2c\u516d\u6b65\uff1a\u5efa\u7acb\u4f60\u7684\u4fc3\u9500\u8d44\u4ea7<\/h2>\n\n\n\n<p>\u4fc3\u9500\u6d3b\u52a8\u662f Shopify \u590f\u5b63\u4fc3\u9500\u7684\u9a71\u52a8\u529b\uff0c\u6240\u4ee5\u5207\u52ff\u4ed3\u4fc3\u884c\u4e8b\u3002\u4ece\u90ae\u4ef6\u5f00\u59cb\u3002\u64b0\u5199\u5305\u542b\u4e09\u4e2a\u90e8\u5206\u7684\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\uff1a\u7528\u4e8e\u5ba3\u4f20\u7684\u9884\u544a\u7247\u3001\u4fc3\u9500\u4e0a\u7ebf\u65f6\u7684\u542f\u52a8\u90ae\u4ef6\u4ee5\u53ca\u8425\u9020\u7d27\u8feb\u611f\u7684\u6700\u540e\u63d0\u9192\u3002\u5728\u590f\u5b63\u4fc3\u9500\u51c6\u5907\u9636\u6bb5\uff0c\u63d0\u524d\u5b89\u6392\u597d\u6bcf\u5c01\u90ae\u4ef6\u7684\u53d1\u9001\u65f6\u95f4\u3002\u8fd9\u6837\uff0c\u5373\u4f7f\u4fc3\u9500\u671f\u95f4\u4eba\u6f6e\u62e5\u6324\uff0c\u60a8\u7684\u90ae\u4ef6\u4e5f\u80fd\u51c6\u65f6\u53d1\u51fa\u3002\u5728\u6bcf\u5c01\u90ae\u4ef6\u4e2d\u6dfb\u52a0\u4ea7\u54c1\u94fe\u63a5\u548c\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec (CTA)\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u793e\u4ea4\u5a92\u4f53\uff0c\u8ba1\u5212\u81f3\u5c11\u4e00\u5468\u5728\u4e3b\u8981\u6e20\u9053\u53d1\u5e03\u5e16\u5b50\u3002\u5185\u5bb9\u5305\u62ec\u4ea7\u54c1\u4eae\u70b9\u3001\u5e55\u540e\u51c6\u5907\u548c\u5012\u8ba1\u65f6\u3002\u64b0\u5199\u7b80\u77ed\u7684\u6545\u4e8b\u3001Reel \u811a\u672c\u6765\u5c55\u793a\u6346\u7ed1\u5305\u7684\u5b9e\u9645\u64cd\u4f5c\uff0c\u6216\u8005\u5206\u4eab\u60a8\u56e2\u961f\u7684\u6253\u5305\u8ba2\u5355\u3002\u4fdd\u6301\u5185\u5bb9\u771f\u5b9e\u4e14\u5f15\u4eba\u5165\u80dc\u3002<\/p>\n\n\n\n<p>\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\uff0c\u4e3a\u65b0\u8bbf\u5ba2\u8bbe\u8ba1\u5f39\u7a97\uff0c\u5e76\u8bbe\u7f6e\u4e00\u4e9b\u9000\u51fa\u610f\u56fe\u63d0\u793a\uff08\u4f8b\u5982\uff0c\u5982\u679c\u4ed6\u4eec\u60f3\u79bb\u5f00\uff0c\u8bf7\u5173\u95ed 10%\uff09\u3002\u8fd9\u4e9b\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5438\u5f15\u989d\u5916\u7684\u9500\u552e\u673a\u4f1a\uff0c\u5426\u5219\u4f60\u53ef\u80fd\u4f1a\u5931\u53bb\u8fd9\u4e9b\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u51c6\u5907\u597d\u4f60\u7684\u77ed\u4fe1\u548c\u63a8\u9001\u901a\u77e5\u3002\u5c3d\u91cf\u7b80\u77ed\u6709\u529b\u3002\u60f3\u60f3\u201c\ud83d\udd25 24\u5c0f\u65f6\u95ea\u8d2d\uff1a\u5168\u573a\u7acb\u51cf20%\uff01\u4eca\u665a\u7ed3\u675f\u201d\u3002\u6d4b\u8bd5\u65f6\u673a\uff0c\u4fdd\u6301\u8bed\u6c14\u53cb\u597d\uff0c\u4e0d\u8981\u50cf\u5783\u573e\u90ae\u4ef6\u4e00\u6837\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-7-line-up-your-channels-schedule\">\u7b2c\u4e03\u6b65\uff1a\u5b89\u6392\u597d\u4f60\u7684\u9891\u9053\u548c\u65f6\u95f4\u5b89\u6392<\/h2>\n\n\n\n<p>\u5c06\u6240\u6709\u5185\u5bb9\uff08\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u3001\u793e\u4ea4\u5a92\u4f53\u53d1\u5e03\u65e5\u671f\u3001\u77ed\u4fe1\u7fa4\u53d1\u548c\u5e7f\u544a\u53d1\u5e03\u65f6\u95f4\uff09\u6574\u5408\u5230\u4e00\u4e2a\u5185\u5bb9\u65e5\u5386\u4e2d\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u4fdd\u6301\u8fdb\u5ea6\u5e76\u907f\u514d\u91cd\u53e0\u3002<\/p>\n\n\n\n<p>\u534f\u8c03\u6240\u6709\u6e20\u9053\u4e0a\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u4ee5\u4fbf\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u3001Instagram \u5e16\u5b50\u548c\u77ed\u4fe1\u5728\u540c\u4e00\u5929\u4f7f\u7528\u540c\u4e00\u79cd\u8bed\u8a00\u3002<\/p>\n\n\n\n<p>\u5728\u4ea7\u54c1\u4e0a\u7ebf\u524d\u9884\u7559\u65f6\u95f4\u8fdb\u884c\u6d4b\u8bd5\u548c\u590d\u6838\u3002\u6b64\u5916\uff0c\u8bbe\u7f6e\u4ea7\u54c1\u53d1\u5e03\u65e5\u63d0\u9192\uff0c\u5e76\u5728\u9500\u552e\u4e2d\u671f\u5feb\u901f\u68c0\u67e5\uff0c\u4e86\u89e3\u54ea\u4e9b\u65b9\u9762\u6709\u6548\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u5c31\u505a\u597d\u8ba1\u5212\u610f\u5473\u7740\u4ee5\u540e\u7684\u610f\u5916\u66f4\u5c11\uff0c\u5e76\u4e14\u5728\u9500\u552e\u5f00\u59cb\u540e\u6709\u66f4\u591a\u7684\u65f6\u95f4\u4e13\u6ce8\u4e8e\u670d\u52a1\u5ba2\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-8-set-up-tracking-reporting\">\u6b65\u9aa4 8\uff1a\u8bbe\u7f6e\u8ddf\u8e2a\u548c\u62a5\u544a<\/h2>\n\n\n\n<p>\u590f\u5b63\u4fc3\u9500\u6d3b\u52a8\u4e0a\u7ebf\u540e\uff0c\u60a8\u9700\u8981\u83b7\u5f97\u5173\u4e8e\u5176\u6548\u679c\u7684\u771f\u5b9e\u6570\u636e\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u731c\u6d4b\u3002\u5728\u590f\u5b63\u4fc3\u9500\u51c6\u5907\u671f\u95f4\uff0c\u60a8\u5fc5\u987b\u505a\u597d\u89c4\u5212\u3002\u9996\u5148\uff0c\u8bbe\u7f6e Google Analytics\uff08\u5206\u6790\uff09\u4e8b\u4ef6\u6765\u8ddf\u8e2a\u6298\u6263\u4f7f\u7528\u60c5\u51b5\u3002\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u4f18\u60e0\u6b63\u5728\u88ab\u4f7f\u7528\uff0c\u4ee5\u53ca\u60a8\u7684\u6d41\u91cf\u5728\u54ea\u91cc\u8f6c\u5316\u3002\u5982\u679c\u60a8\u5728\u7535\u5b50\u90ae\u4ef6\u6216\u5e7f\u544a\u4e2d\u4f7f\u7528\u4e86 UTM \u94fe\u63a5\uff0c\u4e5f\u8bf7\u4ed4\u7ec6\u68c0\u67e5\u8fd9\u4e9b\u94fe\u63a5\u662f\u5426\u5df2\u8bbe\u7f6e\u5230\u4f4d\u3002<\/p>\n\n\n\n<p>\u5728 Shopify \u4e2d\uff0c\u63d0\u524d\u914d\u7f6e\u60a8\u7684\u5173\u952e\u62a5\u544a\u3002\u901a\u8fc7\u6298\u6263\u7801\u3001\u5e73\u5747\u8ba2\u5355\u91d1\u989d\u548c\u6bcf\u4ef6\u4ea7\u54c1\u7684\u9500\u91cf\u6765\u8ddf\u8e2a\u9500\u552e\u60c5\u51b5\u3002\u8fd9\u4e9b\u62a5\u544a\u5c06\u8ba9\u60a8\u6e05\u695a\u5730\u4e86\u89e3\u54ea\u4e9b\u63aa\u65bd\u6709\u6548\uff0c\u54ea\u4e9b\u63aa\u65bd\u65e0\u6548\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale-1024x493.png\" alt=\"\u590f\u5b63\u4fc3\u9500\u51c6\u5907 - Shopify \u590f\u5b63\u4fc3\u9500\" class=\"wp-image-2382\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale-1024x493.png 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale-300x144.png 300w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale-768x370.png 768w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale-1536x739.png 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale-18x9.png 18w, https:\/\/discountray.com\/wp-content\/uploads\/2025\/05\/shopify-summer-sale.png 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8bbe\u7f6e\u63d0\u9192\uff0c\u5728\u9500\u552e\u8fc7\u7a0b\u4e2d\u8fdb\u884c\u68c0\u67e5\u3002\u5982\u679c\u51fa\u73b0\u67d0\u4e9b\u5546\u54c1\u8868\u73b0\u4e0d\u4f73\u7684\u60c5\u51b5\uff0c\u4f8b\u5982\u5546\u54c1\u9500\u552e\u505c\u6ede\u6216\u4f18\u60e0\u7801\u51e0\u4e4e\u65e0\u4eba\u4f7f\u7528\uff0c\u60a8\u5c31\u6709\u65f6\u95f4\u8fdb\u884c\u6539\u8fdb\u3002\u60a8\u53ef\u4ee5\u63d0\u9ad8\u6298\u6263\u3001\u66f4\u6362\u4e3b\u63a8\u5546\u54c1\u6216\u8c03\u6574\u4fe1\u606f\u4f20\u9012\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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target=\"_blank\" rel=\"noreferrer noopener\">\u590f\u5b63\u4fc3\u9500\u542f\u52a8\u65e5<\/a>\u5728\u7b2c\u4e8c\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u5982\u4f55\u5b89\u6392\u4fc3\u9500\u65f6\u673a\u3001\u5b9e\u65f6\u76d1\u63a7\u590f\u5b63\u4fc3\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u4ee5\u53ca\u5982\u4f55\u901a\u8fc7\u5de7\u5999\u7684\u4fc3\u9500\u8c03\u6574\u4fdd\u6301\u9500\u552e\u52bf\u5934\u3002\u51c6\u5907\u53ea\u662f\u6210\u529f\u7684\u4e00\u534a\u3002\u6267\u884c\u624d\u662f\u6700\u7ec8\u7ed3\u679c\u7684\u5173\u952e\u3002 <\/p>\n\n\n\n<p>\u4ece\u7b2c 3 \u90e8\u5206\u4e86\u89e3\u5982\u4f55\u5c06\u4e00\u6b21\u6027\u8d2d\u4e70\u8005\u8f6c\u53d8\u4e3a\u56de\u5934\u5ba2\u3002\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u5728\u9500\u552e\u7ed3\u675f\u540e\u957f\u671f\u4fdd\u6301\u65b0\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<p>\u656c\u8bf7\u5173\u6ce8\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>Shopify \u5546\u5bb6\u5728 2024 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[\u2026]<\/p>","protected":false},"author":10,"featured_media":2379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[25,50,47,53,134,133],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-discount","tag-increasing-revenue","tag-limited-time-discount","tag-shopify-discount-strategy","tag-shopify-discounts","tag-shopify-summer-sale","tag-summer-sale-prep"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/2378"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=2378"}],"version-history":[{"count":16,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/2378\/revisions"}],"predecessor-version":[{"id":2906,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/2378\/revisions\/2906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/2379"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=2378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}