

{"id":3717,"date":"2026-01-23T12:41:43","date_gmt":"2026-01-23T12:41:43","guid":{"rendered":"https:\/\/discountray.com\/?p=3717"},"modified":"2026-01-17T05:10:00","modified_gmt":"2026-01-17T05:10:00","slug":"shopify-discount-trends-2026","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/shopify-discount-trends-2026\/","title":{"rendered":"Shopify 2026 \u5e74\u6298\u6263\u8d8b\u52bf\uff1aShopify 2026 \u5e74\u51ac\u5b63\u7248\u4e4b\u540e\u54ea\u4e9b\u7b56\u7565\u771f\u6b63\u6709\u6548\uff1f"},"content":{"rendered":"<p>2026 \u5e74\u7684\u6298\u6263\u8d8b\u52bf\u4e0e Shopify \u5546\u5bb6\u4e00\u5e74\u524d\u6240\u4f9d\u8d56\u7684\u622a\u7136\u4e0d\u540c\u30022025 \u5e74\u5168\u5e74\uff0c\u83b7\u5ba2\u6210\u672c\u4e0a\u5347\u3001\u5229\u6da6\u7387\u4e0b\u964d\u3001\u4f18\u60e0\u5238\u6ee5\u7528\u4ee5\u53ca\u5168\u7403\u9500\u552e\u7684\u590d\u6742\u6027\u8feb\u4f7f\u5546\u5bb6\u91cd\u65b0\u601d\u8003\u6298\u6263\u7684\u65b9\u5f0f\u548c\u65f6\u673a\u3002\u5168\u7ad9\u767e\u5206\u6bd4\u6298\u6263\u867d\u7136\u77ed\u671f\u5185\u63d0\u5347\u4e86\u9500\u91cf\uff0c\u4f46\u5374\u6084\u7136\u635f\u5bb3\u4e86\u76c8\u5229\u80fd\u529b\uff1b\u800c\u53e0\u52a0\u4f7f\u7528\u6298\u6263\u7801\u5219\u589e\u52a0\u4e86\u7ed3\u8d26\u6d41\u7a0b\u7684\u7e41\u7410\u7a0b\u5ea6\uff0c\u5e76\u5f15\u53d1\u4e86\u5ba2\u6237\u652f\u6301\u65b9\u9762\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u53d1\u5e03<a href=\"https:\/\/www.shopify.com\/news\/winter-26-edition-merchant\" target=\"_blank\" rel=\"noreferrer noopener\"> Shopify 2026 \u51ac\u5b63\u7248<\/a> \u8fd9\u6807\u5fd7\u7740\u5e73\u53f0\u5c42\u9762\u53d1\u751f\u4e86\u663e\u8457\u8f6c\u53d8\u3002Shopify \u6ca1\u6709\u9f13\u52b1\u66f4\u591a\u4fc3\u9500\u6d3b\u52a8\uff0c\u800c\u662f\u52a0\u5f3a\u4e86\u5e02\u573a\u3001\u81ea\u52a8\u6298\u6263\u3001B2B \u5b9a\u4ef7\u548c\u7ed3\u8d26\u903b\u8f91\u7b49\u7cfb\u7edf\u3002\u8fd9\u4e9b\u53d8\u5316\u4fc3\u4f7f\u5546\u5bb6\u91c7\u7528\u66f4\u5c11\u4f46\u66f4\u53ef\u63a7\u7684\u6298\u6263\uff0c\u8fd9\u4e9b\u6298\u6263\u4f1a\u6839\u636e\u5730\u533a\u3001\u5ba2\u6237\u7c7b\u578b\u548c\u8d2d\u7269\u8f66\u91d1\u989d\u8fdb\u884c\u8c03\u6574\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u4e8e\u4e00\u5200\u5207\u7684\u4f18\u60e0\u3002<\/p>\n\n\n\n<p>\u672c\u6307\u5357\u5e76\u975e\u9884\u6d4b\u672a\u6765\uff0c\u800c\u662f\u8bb0\u5f55\u5546\u5bb6\u5728 2026 \u5e74\u521d\u6b63\u5728\u4f7f\u7528\u7684\u5404\u79cd\u7b56\u7565\uff0c\u5305\u62ec\u53d7\u5e73\u53f0\u53d8\u5316\u548c\u8fd0\u8425\u538b\u529b\u5f71\u54cd\u7684\u5b9e\u9645\u6298\u6263\u7b56\u7565\uff0c\u4ee5\u53ca\u76ee\u524d\u5728 Shopify \u5b9e\u9645\u8fd0\u8425\u7684\u5e97\u94fa\u4e2d\u884c\u4e4b\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\"  id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>Shopify Edition &#039;26 \u63a8\u52a8\u5546\u5bb6\u91c7\u7528\u7ed3\u6784\u5316\u7684\u3001\u57fa\u4e8e\u89c4\u5219\u7684\u6298\u6263\u65b9\u5f0f\u3002<\/li>\n    <li>\u5957\u9910\u548c\u95e8\u69db\u4f18\u60e0\u53d6\u4ee3\u4e86\u5168\u7ad9\u767e\u5206\u6bd4\u6298\u6263\u3002<\/li>\n    <li>\u5fe0\u8bda\u5ea6\u548c\u5b9a\u4ef7\u89c4\u5219\u5982\u4eca\u9a71\u52a8\u7740\u5ba2\u6237\u7559\u5b58\u548cB2B\u6298\u6263\u3002<\/li>\n    <li>\u9488\u5bf9\u7279\u5b9a\u5e02\u573a\u7684\u903b\u8f91\u5bf9\u4e8e\u56fd\u9645\u5546\u5e97\u81f3\u5173\u91cd\u8981\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-shopify-edition-26-changed-about-discounts\">Shopify Edition &#039;26 \u5bf9\u6298\u6263\u65b9\u9762\u505a\u4e86\u54ea\u4e9b\u6539\u53d8\uff1f<\/a><ul><\/ul><\/li><li><a href=\"#core-shopify-discount-trends-in-2026\">Shopify 2026 \u5e74\u6838\u5fc3\u6298\u6263\u8d8b\u52bf<\/a><ul><li><a href=\"#trend-1-market-specific-discounts\">Trend#1 \u5e02\u573a\u7279\u5b9a\u6298\u6263<\/a><\/li><li><a href=\"#Trend--2-Automatic-Discounts-Over-Discount-Codes\">Trend #2 \u81ea\u52a8\u6298\u6263\u7801\u6298\u6263<\/a><\/li><li><a href=\"#Trend-3-Bundles-as-the-New-Discount-Format\">Trend#3 \u6346\u7ed1\u9500\u552e\u4f5c\u4e3a\u65b0\u7684\u6298\u6263\u5f62\u5f0f<\/a><\/li><li><a href=\"#Trend-4-Threshold-Based-Discounts-for-AOV-Growth\">Trend#4 \u57fa\u4e8e\u9608\u503c\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) \u589e\u957f\u6298\u6263<\/a><\/li><li><a href=\"#Trend-5-B2B-Discounting-Moved-Into-Pricing\">Trend#5 B2B\u6298\u6263\u5df2\u878d\u5165\u5b9a\u4ef7\u7b56\u7565<\/a><\/li><li><a href=\"#Trend--6-Rule-Based-Personalization\">\u8d8b\u52bf #6 \u57fa\u4e8e\u89c4\u5219\u7684\u4e2a\u6027\u5316<\/a><\/li><li><a href=\"#-Trend--7-Loyalty-Driven-Discounts\">\u8d8b\u52bf #7 \u4f1a\u5458\u5fe0\u8bda\u5ea6\u9a71\u52a8\u6298\u6263<\/a><\/li><\/ul><\/li><li><a href=\"#discount-tactics-merchants-are-actively-avoiding-in-2026\">\u5546\u5bb6\u57282026\u5e74\u79ef\u6781\u907f\u514d\u7684\u6298\u6263\u7b56\u7565<\/a><\/li><li><a href=\"#how-merchants-should-choose-the-right-discount-strategy-in-2026\">\u5546\u5bb6\u57282026\u5e74\u5e94\u8be5\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u6298\u6263\u7b56\u7565<\/a><\/li><li><a href=\"#summary-100-words\">\u6982\u62ec<\/a><\/li><li><a href=\"#faq-shopify-discount-trends-2026\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff1aShopify 2026 \u5e74\u6298\u6263\u8d8b\u52bf<\/a><ul><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8bb8\u591a\u5f71\u54cd\u52302026\u5e74\u7684\u6298\u6263\u8d8b\u52bf\u8f6c\u53d8\u90fd\u59cb\u4e8e2025\u5e74\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6298\u6263\u7b56\u7565\u662f\u5982\u4f55\u5f00\u59cb\u53d1\u751f\u53d8\u5316\u7684\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u7684\u2026\u2026 <em><a href=\"https:\/\/discountray.com\/zh\/blog\/2025-discount-trends\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/2025-discount-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 \u5e74\u6298\u6263\u8d8b\u52bf<\/a><\/em> \u5206\u6790\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-724x1024.jpg\" alt=\"2026 \u5e74 Shopify \u4e03\u5927\u6838\u5fc3\u6298\u6263\u8d8b\u52bf\" class=\"wp-image-3719\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-724x1024.jpg 724w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-212x300.jpg 212w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-768x1086.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-1086x1536.jpg 1086w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-1448x2048.jpg 1448w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026-8x12.jpg 8w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/7-Shopify-Discount-trends-2026.jpg 1587w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-shopify-edition-26-changed-about-discounts\">Shopify Edition &#039;26 \u5bf9\u6298\u6263\u65b9\u9762\u505a\u4e86\u54ea\u4e9b\u6539\u53d8\uff1f<\/h2>\n\n\n\n<p>Shopify 2026 \u51ac\u5b63\u7248\u66f4\u65b0\u5e76\u6ca1\u6709\u5f15\u5165\u82b1\u54e8\u7684\u65b0\u6298\u6263\u7c7b\u578b\uff0c\u800c\u662f\u91cd\u5851\u4e86\u5b9a\u4ef7\u548c\u6298\u6263\u7684\u7ed3\u6784\u57fa\u7840\u3002\u73b0\u5728\uff0c\u4f60\u9700\u8981\u66f4\u52a0\u6df1\u601d\u719f\u8651\uff0c\u5e76\u91c7\u7528\u7cfb\u7edf\u5316\u7684\u65b9\u5f0f\u6765\u5f00\u5c55\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"markets-became-the-pricing-discount-control-layer\">\u5e02\u573a\u6210\u4e3a\u5b9a\u4ef7\u548c\u6298\u6263\u63a7\u5236\u5c42<\/h3>\n\n\n\n<p>\u5728 Edition &#039;26 \u4e2d\uff0c\u201c\u5e02\u573a\u201d\u5b9e\u9645\u4e0a\u5df2\u6210\u4e3a\u5b9a\u4ef7\u548c\u6298\u6263\u903b\u8f91\u7684\u9ed8\u8ba4\u63a7\u5236\u5c42\u3002\u5546\u5bb6\u73b0\u5728\u79ef\u6781\u4f7f\u7528\u57fa\u4e8e\u5e02\u573a\u7684\u5b9a\u4ef7\u673a\u5236\uff0c\u4ee5\u53cd\u6620\u5f53\u5730\u7684\u6210\u672c\u3001\u8d2d\u4e70\u529b\u548c\u7a0e\u6536\u60c5\u51b5\u3002\u6298\u6263\u4e5f\u9075\u5faa\u540c\u6837\u7684\u7ed3\u6784\u3002\u5546\u5bb6\u4e0d\u518d\u91c7\u7528\u5168\u7403\u7edf\u4e00\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u800c\u662f\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u5730\u533a\u6216\u56fd\u5bb6\/\u5730\u533a\u63a8\u51fa\u4e13\u5c5e\u6298\u6263\u3002<\/p>\n\n\n\n<p>\u8d27\u5e01\u611f\u77e5\u9608\u503c\u6b63\u662f\u8fd9\u79cd\u8f6c\u53d8\u7684\u76f4\u63a5\u7ed3\u679c\u3002\u201c\u6d88\u8d39\u6ee1 $100\uff0c\u7acb\u51cf $20\u201d\u7684\u4fc3\u9500\u6d3b\u52a8\u5728\u987e\u5ba2\u4f7f\u7528\u4e0d\u540c\u8d27\u5e01\u8d2d\u7269\u65f6\u5df2\u4e0d\u518d\u9002\u7528\u3002\u5546\u5bb6\u73b0\u5728\u4f1a\u6839\u636e\u4e0d\u540c\u5e02\u573a\u8bbe\u5b9a\u76f8\u5e94\u7684\u9608\u503c\uff0c\u4ece\u800c\u4fdd\u6301\u5404\u5730\u533a\u5229\u6da6\u7387\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a <a href=\"https:\/\/www.shopify.com\/blog\/global-ecommerce-sales\" target=\"_blank\" rel=\"noreferrer noopener\">2025\u5e74\u5168\u7403\u9500\u552e\u989d\u5c06\u4ece$6.007\u4e07\u4ebf\u7f8e\u5143\u589e\u957f\u81f3$6.42\u4e07\u4ebf\u7f8e\u5143<\/a>\u4e00\u5200\u5207\u5f0f\u7684\u6298\u6263\u5f00\u59cb\u5931\u6548\u3002\u5728\u67d0\u4e9b\u5730\u533a\u6298\u6263\u529b\u5ea6\u4e0d\u8db3\uff0c\u800c\u5728\u53e6\u4e00\u4e9b\u5730\u533a\u6298\u6263\u8fc7\u5927\u30022026 \u5e74\u7248\u660e\u786e\u8868\u660e\uff0c\u5168\u7403\u6298\u6263\u662f\u4f8b\u5916\u60c5\u51b5\uff0c\u800c\u975e\u9ed8\u8ba4\u505a\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shopifys-shift-toward-automatic-discounts\">Shopify\u8f6c\u5411\u81ea\u52a8\u6298\u6263<\/h3>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u663e\u8457\u7684\u53d8\u5316\u662f Shopify \u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u81ea\u52a8\u6298\u6263\u800c\u975e\u624b\u52a8\u8f93\u5165\u6298\u6263\u7801\u3002\u65e0\u8bba\u662f\u5728\u7528\u6237\u754c\u9762\u8fd8\u662f API \u4e2d\uff0c\u81ea\u52a8\u6298\u6263\u90fd\u66f4\u5bb9\u6613\u914d\u7f6e\u3001\u66f4\u9192\u76ee\uff0c\u5e76\u4e14\u5728\u7ed3\u8d26\u65f6\u4e5f\u5f97\u5230\u4e86\u66f4\u597d\u7684\u652f\u6301\u3002&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u4e0e Shopify \u4e25\u683c\u7684\u201c\u6700\u4f73\u6298\u6263\u4f18\u5148\u201d\u539f\u5219\u76f8\u7b26\u3002\u7cfb\u7edf\u4e0d\u4f1a\u53e0\u52a0\u591a\u4e2a\u4f18\u60e0\u7801\uff0c\u800c\u662f\u81ea\u52a8\u9009\u62e9\u6700\u76f8\u5173\u7684\u6298\u6263\u3002\u56e0\u6b64\uff0c\u5546\u5bb6\u53ef\u4ee5\u51cf\u5c11\u5bf9\u516c\u5f00\u4f18\u60e0\u7801\u7684\u4f9d\u8d56\uff0c\u66f4\u591a\u5730\u4f9d\u8d56\u4e0e\u8d2d\u7269\u8f66\u91d1\u989d\u3001\u4ea7\u54c1\u3001\u5ba2\u6237\u8d44\u683c\u6216\u5e02\u573a\u76f8\u5173\u7684\u6761\u4ef6\u903b\u8f91\u3002<\/p>\n\n\n\n<p>\u5bf9\u5546\u5bb6\u884c\u4e3a\u7684\u5f71\u54cd\u7acb\u7aff\u89c1\u5f71\uff1a\u4fc3\u9500\u6d3b\u52a8\u5931\u6548\u51cf\u5c11\uff0c\u987e\u5ba2\u6295\u8bc9\u51cf\u5c11\uff0c\u7ba1\u7406\u4f18\u60e0\u7801\u7684\u8fd0\u8425\u6210\u672c\u964d\u4f4e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cleaner-discount-checkout-logic\">\u66f4\u6e05\u6670\u7684\u6298\u6263 + \u7ed3\u8d26\u903b\u8f91<\/h3>\n\n\n\n<p>\u7b2c 26 \u7248\u8fd8\u4f18\u5316\u4e86\u6298\u6263\u4e0e\u7ed3\u8d26\u7ec4\u4ef6\uff08\u4f8b\u5982\u8fd0\u8d39\u3001\u7a0e\u8d39\u548c\u8ba2\u9605\u670d\u52a1\uff09\u7684\u4ea4\u4e92\u65b9\u5f0f\u3002\u4ee5\u524d\u4f1a\u5bfc\u81f4\u8ba1\u7b97\u9519\u8bef\u7684\u590d\u6742\u53e0\u52a0\u60c5\u51b5\uff0c\u73b0\u5728\u5df2\u901a\u8fc7\u8bbe\u8ba1\u52a0\u4ee5\u907f\u514d\u3002<\/p>\n\n\n\n<p>\u5546\u5bb6\u6b63\u5728\u901a\u8fc7\u7b80\u5316\u6298\u6263\u903b\u8f91\u6765\u5e94\u5bf9\u8fd9\u4e00\u6311\u6218\u3002\u51cf\u5c11\u6298\u6263\u7ec4\u5408\uff0c\u7b80\u5316\u6761\u6b3e\uff0c\u786e\u4fdd\u7ed3\u8d26\u7ed3\u679c\u53ef\u9884\u6d4b\u3002\u8fd9\u964d\u4f4e\u4e86\u98ce\u9669\uff0c\u5e76\u4f7f\u6298\u6263\u4e0e Shopify \u7684\u201c\u7ed3\u8d26\u4f18\u5148\u201d\u7406\u5ff5\u4fdd\u6301\u4e00\u81f4\uff0c\u5728\u8be5\u7406\u5ff5\u4e2d\uff0c\u53ef\u9760\u6027\u6bd4\u521b\u610f\u590d\u6742\u6027\u66f4\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<p>2026\u5e74\u521d\uff0c\u66f4\u7b80\u5316\u7684\u6298\u6263\u903b\u8f91\u4e0d\u518d\u662f\u9650\u5236\uff0c\u800c\u662f\u4e00\u79cd\u6218\u7565\u4f18\u52bf\u30022026\u5e74\u7684\u6298\u6263\u8d8b\u52bf\u5c06\u5f71\u54cdShopify\u5546\u5bb6\u5982\u4f55\u4fdd\u62a4\u5229\u6da6\u7387\u5e76\u6269\u5927\u89c4\u6a21\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"core-shopify-discount-trends-in-2026\">Shopify 2026 \u5e74\u6838\u5fc3\u6298\u6263\u8d8b\u52bf<\/h2>\n\n\n\n<p>2026 \u5e74\u7684\u6298\u6263\u7b56\u7565\u4e0d\u518d\u662f\u52a0\u5927\u4fc3\u9500\u529b\u5ea6\uff0c\u800c\u662f\u8981\u6b63\u786e\u8fd0\u7528 Shopify Edition &#039;26 \u4e4b\u540e\u7684\u7cfb\u7edf\u3002\u4ee5\u4e0b\u8d8b\u52bf\u53cd\u6620\u4e86\u5546\u5bb6\u76ee\u524d\u6b63\u5728\u79ef\u6781\u91c7\u7528\u7684\u7b56\u7565\u3001\u8fd9\u4e9b\u7b56\u7565\u5f97\u4ee5\u63a8\u5e7f\u7684\u539f\u56e0\uff0c\u4ee5\u53ca\u54ea\u4e9b\u7c7b\u578b\u7684\u5e97\u94fa\u5e94\u8be5\u91c7\u7528\u54ea\u4e9b\u7b56\u7565\u624d\u80fd\u5728\u4e0d\u727a\u7272\u5229\u6da6\u7684\u524d\u63d0\u4e0b\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#trend-1-market-specific-discounts\" data-type=\"internal\" data-id=\"#trend-1-market-specific-discounts\">\u5e02\u573a\u7279\u5b9a\u6298\u6263<\/a><\/li>\n\n\n\n<li><a href=\"#Trend--2-Automatic-Discounts-Over-Discount-Codes\" data-type=\"internal\" data-id=\"#Trend--2-Automatic-Discounts-Over-Discount-Codes\">\u81ea\u52a8\u6298\u6263\u4f18\u4e8e\u6298\u6263\u7801\u3002<\/a><\/li>\n\n\n\n<li><a href=\"#Trend-3-Bundles-as-the-New-Discount-Format\" data-type=\"internal\" data-id=\"#Trend-3-Bundles-as-the-New-Discount-Format\">\u6346\u7ed1\u9500\u552e\u4f5c\u4e3a\u65b0\u7684\u6298\u6263\u5f62\u5f0f<\/a><\/li>\n\n\n\n<li><a href=\"#Trend-4-Threshold-Based-Discounts-for-AOV-Growth\" data-type=\"internal\" data-id=\"#Trend-4-Threshold-Based-Discounts-for-AOV-Growth\">\u57fa\u4e8e\u9608\u503c\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u589e\u957f\u6298\u6263<\/a><\/li>\n\n\n\n<li><a href=\"#Trend-5-B2B-Discounting-Moved-Into-Pricing\" data-type=\"internal\" data-id=\"#Trend-5-B2B-Discounting-Moved-Into-Pricing\">B2B\u6298\u6263\u5df2\u878d\u5165\u5b9a\u4ef7\u7b56\u7565<\/a><\/li>\n\n\n\n<li><a href=\"#Trend--6-Rule-Based-Personalization\" data-type=\"internal\" data-id=\"#Trend--6-Rule-Based-Personalization\">\u57fa\u4e8e\u89c4\u5219\u7684\u4e2a\u6027\u5316<\/a><\/li>\n\n\n\n<li><a href=\"#-Trend--7-Loyalty-Driven-Discounts\" data-type=\"internal\" data-id=\"#-Trend--7-Loyalty-Driven-Discounts\">\u4f1a\u5458\u5fe0\u8bda\u5ea6\u6298\u6263<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trend-1-market-specific-discounts\">Trend#1 \u5e02\u573a\u7279\u5b9a\u6298\u6263<\/h3>\n\n\n\n<p>\u968f\u7740\u5546\u5bb6\u62d3\u5c55\u5168\u7403\u4e1a\u52a1\u5e76\u6452\u5f03\u4e00\u4ef7\u4e00\u5356\u7684\u4fc3\u9500\u7b56\u7565\uff0c\u9488\u5bf9\u7279\u5b9a\u5e02\u573a\u7684\u6298\u6263\u57282026\u5e74\u5df2\u6210\u4e3a\u4e00\u79cd\u6807\u51c6\u505a\u6cd5\u3002\u5546\u5bb6\u4e0d\u518d\u5728\u5168\u7403\u8303\u56f4\u5185\u5f00\u5c55\u5355\u4e00\u4fc3\u9500\u6d3b\u52a8\uff0c\u800c\u662f\u91c7\u53d6\u4ee5\u4e0b\u5b9e\u9645\u505a\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4fc3\u9500\u6d3b\u52a8\u4ec5\u5728\u6307\u5b9a\u56fd\u5bb6\/\u5730\u533a\u5f00\u5c55<\/li>\n\n\n\n<li>\u8c03\u6574\u4e0d\u540c\u8d27\u5e01\u7684\u6298\u6263\u95e8\u69db<\/li>\n\n\n\n<li>\u5c06\u4f4e\u5229\u6da6\u5730\u533a\u6392\u9664\u5728\u4fc3\u9500\u6d3b\u52a8\u4e4b\u5916<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5728 Shopify Winter &#039;26 \u7248\u672c\u5f3a\u5316\u4e86 Markets \u4f5c\u4e3a\u5b9a\u4ef7\u548c\u4fc3\u9500\u6838\u5fc3\u5c42\u7ea7\u7684\u5730\u4f4d\u540e\uff0c\u8fd9\u4e00\u8d8b\u52bf\u52a0\u901f\u53d1\u5c55\u3002\u5b9a\u4ef7\u4e00\u65e6\u4e0e\u5e02\u573a\u6302\u94a9\uff0c\u6298\u6263\u81ea\u7136\u800c\u7136\u5730\u968f\u4e4b\u800c\u6765\u3002\u7531\u4e8e\u4e0d\u540c\u5730\u533a\u7684\u8d27\u5e01\u4ef7\u503c\u3001\u5173\u7a0e\u548c\u6d88\u8d39\u8005\u9884\u671f\u5dee\u5f02\u5de8\u5927\uff0c\u7edf\u4e00\u7684\u201c20% \u6298\u6263\u201d\u6d3b\u52a8\u5df2\u4e0d\u518d\u9002\u7528\u3002<\/p>\n\n\n\n<p>\u5546\u5bb6\u4e5f\u5728\u4f7f\u7528 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=discount-thresholds-on-shopify\" target=\"_blank\" rel=\"noreferrer noopener\">\u6298\u6263\u5e94\u7528<\/a> \u4e3a\u4e86\u652f\u6301\u8fd9\u79cd\u8f6c\u53d8\uff0c\u6211\u4eec\u91c7\u53d6\u4e86\u6709\u9650\u4e14\u53ef\u63a7\u7684\u65b9\u5f0f\u3002\u5176\u4e2a\u6027\u5316\u7684\u6298\u6263\u89c4\u5219\u5141\u8bb8\u5546\u5bb6\u63d0\u4f9b\u7279\u5b9a\u56fd\u5bb6\/\u5730\u533a\u7684\u6298\u6263\uff0c\u800c\u65e0\u9700\u516c\u5f00\u4f18\u60e0\u7801\u6216\u91cd\u590d\u9500\u552e\u4ea7\u54c1\u3002\u8fd9\u4f7f\u5f97\u7cfb\u7edf\u8bbe\u7f6e\u7b80\u6d01\u4e14\u53ef\u6269\u5c55\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/country-specific-discount-1024x597.jpg\" alt=\"DiscountRay \u63d0\u4f9b\u9488\u5bf9\u7279\u5b9a\u5e02\u573a\u7684\u4e2a\u6027\u5316\u6298\u6263\" class=\"wp-image-3721\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/country-specific-discount-1024x597.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/country-specific-discount-300x175.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/country-specific-discount-768x448.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/country-specific-discount-18x10.jpg 18w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/01\/country-specific-discount.jpg 1333w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u54ea\u4e9b\u4eba\u5e94\u8be5\u8ffd\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56fd\u9645DTC\u54c1\u724c<\/li>\n\n\n\n<li>\u652f\u6301\u591a\u79cd\u8d27\u5e01\u4ea4\u6613\u7684\u5546\u5e97<\/li>\n\n\n\n<li>\u901a\u8fc7 Shopify Markets \u62d3\u5c55\u4e1a\u52a1\u7684\u5546\u5bb6<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u62e5\u6709\u6765\u81ea\u591a\u4e2a\u5730\u533a\u53ef\u89c2\u6d41\u91cf\u7684\u5546\u5bb6\u5e94\u4f18\u5148\u8003\u8651\u9488\u5bf9\u7279\u5b9a\u5e02\u573a\u7684\u6298\u6263\uff0c\u4ee5\u5728\u4fdd\u6301\u672c\u5730\u7ade\u4e89\u529b\u7684\u540c\u65f6\u4fdd\u62a4\u5229\u6da6\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Trend--2-Automatic-Discounts-Over-Discount-Codes\">Trend #2 \u81ea\u52a8\u6298\u6263\u7801\u6298\u6263<\/h3>\n\n\n\n<p>\u52302026\u5e74\uff0c\u516c\u5f00\u6298\u6263\u7801\u5c06\u9010\u6e10\u6d88\u5931\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u81ea\u52a8\u6298\u6263\u3002\u81ea\u52a8\u6298\u6263\u4f1a\u5728\u7ed3\u8d26\u65f6\u65e0\u7f1d\u5e94\u7528\u3002\u5546\u5bb6\u9009\u62e9\u81ea\u52a8\u6298\u6263\u662f\u56e0\u4e3a\u5b83\u80fd\u51cf\u5c11\u4ea4\u6613\u6469\u64e6\u3001\u6d88\u9664\u56f0\u60d1\uff0c\u5e76\u4e14\u4e0eShopify\u7684\u7ed3\u8d26\u903b\u8f91\u517c\u5bb9\u6027\u66f4\u597d\u3002<\/p>\n\n\n\n<p>\u5e38\u89c1\u914d\u7f6e\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u57fa\u4e8e\u8d2d\u7269\u8f66\u91d1\u989d\u7684\u6298\u6263<\/li>\n\n\n\n<li>\u4ea7\u54c1\u4e13\u5c5e\u81ea\u52a8\u4f18\u60e0<\/li>\n\n\n\n<li>\u5df2\u767b\u5f55\u7528\u6237\u53ef\u4eab\u53d7\u5ba2\u6237\u4e13\u5c5e\u6298\u6263<\/li>\n\n\n\n<li>\u5e02\u573a\u89c4\u5219<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5f53\u6ee1\u8db3\u6761\u4ef6\u65f6\uff0c\u8fd9\u4e9b\u6298\u6263\u4f1a\u81ea\u52a8\u89e6\u53d1\uff0c\u65e0\u9700\u987e\u5ba2\u8bb0\u4f4f\u6216\u8f93\u5165\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u8fd0\u8425\u5f71\u54cd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u652f\u6301\u5de5\u5355\u6570\u91cf\u51cf\u5c11<\/li>\n\n\n\n<li>\u4fc3\u9500\u6d3b\u52a8\u5931\u8d25\u7387\u964d\u4f4e<\/li>\n\n\n\n<li>\u66f4\u4fbf\u6377\u7684\u7ed3\u8d26\u4f53\u9a8c<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u54ea\u4e9b\u4eba\u5e94\u8be5\u8ffd\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u9500\u91cf DTC \u5546\u5e97<\/li>\n\n\n\n<li>\u54c1\u724c\u6b63\u82e6\u4e8e\u5e94\u5bf9\u4f18\u60e0\u5238\u6ee5\u7528\u95ee\u9898<\/li>\n\n\n\n<li>\u5546\u5bb6\u4f18\u5148\u8003\u8651\u8f6c\u5316\u7387\u800c\u975e\u66dd\u5149\u5ea6<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>\u4f46\u5546\u5bb6\u4eec\u4e3a\u4f55\u8981\u8f6c\u53d8\u7ecf\u8425\u7b56\u7565\u5462\uff1f<\/em><\/strong><\/p>\n\n\n\n<p>Shopify \u7684\u201c\u6700\u4f73\u6298\u6263\u4f18\u5148\u201d\u673a\u5236\u5728\u8fd9\u4e00\u8f6c\u53d8\u4e2d\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\u3002\u53e0\u52a0\u591a\u4e2a\u4f18\u60e0\u7801\u5df2\u4e0d\u518d\u53ef\u884c\uff0c\u5546\u5bb6\u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u65e0\u9700\u5ba2\u6237\u5e72\u9884\u5373\u53ef\u81ea\u52a8\u5e94\u7528\u6700\u76f8\u5173\u6298\u6263\u7684\u7cfb\u7edf\u3002\u8fd9\u51cf\u5c11\u4e86\u7ed3\u8d26\u9519\u8bef\u548c\u4e0e\u201c\u4f18\u60e0\u7801\u65e0\u6548\u201d\u76f8\u5173\u7684\u652f\u6301\u5de5\u5355\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Trend-3-Bundles-as-the-New-Discount-Format\">Trend#3 \u6346\u7ed1\u9500\u552e\u4f5c\u4e3a\u65b0\u7684\u6298\u6263\u5f62\u5f0f<\/h3>\n\n\n\n<p>\u6346\u7ed1\u9500\u552e\u7684\u6298\u6263\u6548\u679c\u5982\u4eca\u4f18\u4e8e\u767e\u5206\u6bd4\u6298\u6263\u3002\u8fd9\u53cd\u6620\u4e862026\u5e74\u7684\u6298\u6263\u8d8b\u52bf\u3002\u5546\u5bb6\u4e0d\u518d\u4e00\u5200\u5207\u5730\u964d\u4f4e\u6240\u6709\u5546\u54c1\u7684\u4ef7\u683c\uff0c\u800c\u662f\u5c06\u5546\u54c1\u7ec4\u5408\u5728\u4e00\u8d77\uff0c\u5728\u4fdd\u6301\u5229\u6da6\u7387\u63a7\u5236\u7684\u540c\u65f6\uff0c\u8425\u9020\u51fa\u987e\u5ba2\u611f\u89c9\u66f4\u5212\u7b97\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u770b\u8d77\u6765\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cbe\u9009\u5957\u88c5\u7684\u56fa\u5b9a\u4ef7\u683c\u7ec4\u5408<\/li>\n\n\n\n<li>\u6279\u91cf\u8d2d\u4e70\u7684\u6279\u91cf\u6346\u7ed1\u5305<\/li>\n\n\n\n<li>\u81ea\u884c\u6784\u5efa\u5e26\u9650\u5236\u7684\u5957\u9910<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>\u4f46\u5546\u5bb6\u4eec\u4e3a\u4f55\u8981\u8f6c\u53d8\u7ecf\u8425\u7b56\u7565\u5462\uff1f<\/em><\/strong><\/p>\n\n\n\n<p>\u5546\u5bb6\u901a\u8fc7\u6346\u7ed1\u9500\u552e\u6765\u4fdd\u62a4\u5229\u6da6\u7a7a\u95f4\uff0c\u5177\u4f53\u505a\u6cd5\u5305\u62ec\u5c06\u9ad8\u5229\u6da6\u4ea7\u54c1\u548c\u4f4e\u5229\u6da6\u4ea7\u54c1\u7ec4\u5408\u5728\u4e00\u8d77\u3001\u63a7\u5236\u6346\u7ed1\u4ea7\u54c1\u7684\u6784\u6210\u4ee5\u53ca\u907f\u514d\u5927\u5e45\u964d\u4ef7\u3002\u6346\u7ed1\u9500\u552e\u8fd8\u80fd\u51cf\u5c11\u6d88\u8d39\u8005\u7684\u6bd4\u4ef7\u884c\u4e3a\uff0c\u56e0\u4e3a\u987e\u5ba2\u4f1a\u5c06\u4ea7\u54c1\u89c6\u4e3a\u4e00\u4e2a\u6574\u4f53\u800c\u975e\u5355\u4e2aSKU\u8fdb\u884c\u8bc4\u4f30\u3002<\/p>\n\n\n\n<p>2026 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X\uff0c\u5373\u53ef\u89e3\u9501\u6346\u7ed1\u5957\u9910\u4ef7\u683c<\/li>\n\n\n\n<li>\u6d88\u8d39\u6ee1 X\uff0c\u5373\u53ef\u83b7\u8d60\u4e00\u4ef6\u514d\u8d39\u4ea7\u54c1<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>\u4f46\u5546\u5bb6\u4eec\u4e3a\u4f55\u8981\u8f6c\u53d8\u7ecf\u8425\u7b56\u7565\u5462\uff1f<\/em><\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e9b\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u679c\u4f18\u4e8e\u5168\u7ad9\u4fc3\u9500\uff0c\u56e0\u4e3a\u5b83\u4eec\u9f13\u52b1\u987e\u5ba2\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u4e3a\u4ed6\u4eec\u539f\u672c\u5c31\u6253\u7b97\u8d2d\u4e70\u7684\u5546\u54c1\u6253\u6298\u3002\u5546\u5bb6\u4f9d\u9760\u7b80\u5355\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) 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B2B\u6298\u6263\u5df2\u878d\u5165\u5b9a\u4ef7\u7b56\u7565<\/h3>\n\n\n\n<p>\u52302026\u5e74\uff0cB2B\u5546\u5bb6\u5c06\u57fa\u672c\u5b8c\u5168\u653e\u5f03\u6298\u6263\u7801\u3002\u6298\u6263\u73b0\u5728\u901a\u8fc7\u4ef7\u683c\u8868\u3001\u5ba2\u6237\u89d2\u8272\u548c\u516c\u53f8\u7ea7\u89c4\u5219\u76f4\u63a5\u878d\u5165\u5b9a\u4ef7\u4e2d\u3002<\/p>\n\n\n\n<p>\u6279\u53d1\u4e70\u5bb6\u671f\u671b\u7684\u662f\u51c0\u4ef7\uff0c\u800c\u4e0d\u662f\u4fc3\u9500\u6d3b\u52a8\u3002\u4f18\u60e0\u5238\u3001\u5b63\u8282\u6027\u4fc3\u9500\u548c\u9650\u65f6\u4ee3\u7801\u4f1a\u963b\u788dB2B\u5de5\u4f5c\u6d41\u7a0b\uff0c\u5e76\u7834\u574f\u534f\u5546\u5b9a\u4ef7\u7ed3\u6784\u3002Shopify\u4e0d\u65ad\u53d1\u5c55\u7684B2B\u529f\u80fd\u5f3a\u5316\u4e86\u8fd9\u79cd\u8d8b\u52bf\uff0c\u5c06\u4ef7\u683c\u8868\u4f5c\u4e3a\u5dee\u5f02\u5316\u5b9a\u4ef7\u7684\u4e3b\u8981\u673a\u5236\u3002<\/p>\n\n\n\n<p>\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-list\">\n<li>\u6279\u53d1\u5546\u548cB2B\u5356\u5bb6<\/li>\n\n\n\n<li>\u670d\u52a1\u4e8e\u56de\u5934\u5ba2\u7684\u54c1\u724c<\/li>\n\n\n\n<li>\u5546\u5bb6\u7ba1\u7406\u534f\u5546\u5b9a\u4ef7&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4efb\u4f55\u5411\u56de\u5934\u5ba2\u6279\u53d1\u5ba2\u6237\u9500\u552e\u5546\u54c1\u7684\u5546\u5bb6\u90fd\u5e94\u8be5\u5c06\u6298\u6263\u7b56\u7565\u63d0\u524d\u5230\u5b9a\u4ef7\u9636\u6bb5\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u4e3a\u6d88\u8d39\u8005\u8bbe\u8ba1\u7684\u4fc3\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Trend--6-Rule-Based-Personalization\">\u8d8b\u52bf #6 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class=\"wp-block-list\">\n<li>\u6839\u636e\u8ba2\u5355\u5386\u53f2\u8bb0\u5f55\u63d0\u4f9b\u7684\u6298\u6263<\/li>\n\n\n\n<li>\u5ba2\u6237\u6807\u7b7e\u6216\u7ec6\u5206<\/li>\n\n\n\n<li>\u5e02\u573a\u548c\u8d27\u5e01\u72b6\u51b5&nbsp;<\/li>\n\n\n\n<li>\u7ec8\u8eab\u652f\u51fa<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>\u4f46\u5546\u5bb6\u4eec\u4e3a\u4f55\u8981\u8f6c\u53d8\u7ecf\u8425\u7b56\u7565\u5462\uff1f<\/em><\/strong><\/p>\n\n\n\n<p>\u5546\u5bb6\u66f4\u503e\u5411\u4e8e\u786e\u5b9a\u6027\u89c4\u5219\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u9884\u6d4b\u3001\u53ef\u5ba1\u8ba1\u4e14\u66f4\u6613\u4e8e\u63a7\u5236\u3002\u9ed1\u7bb1\u5f0f\u4eba\u5de5\u667a\u80fd\u5b9a\u4ef7\u4f1a\u5e26\u6765\u98ce\u9669\uff0c\u5c24\u5176\u662f\u5728\u5229\u6da6\u5fae\u8584\u3001\u5ba2\u6237\u4fe1\u4efb\u81f3\u5173\u91cd\u8981\u7684\u60c5\u51b5\u4e0b\u3002Shopify 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class=\"wp-block-list\">\n<li>\u62e5\u6709\u7ec6\u5206\u53d7\u4f17\u7684\u54c1\u724c<\/li>\n\n\n\n<li>\u4f7f\u7528\u4f1a\u5458\u7b49\u7ea7\u6216\u6807\u7b7e\u7684\u5546\u5e97<\/li>\n\n\n\n<li>\u5546\u5bb6\u4f18\u5148\u8003\u8651\u5229\u6da6\u63a7\u5236<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8fd9\u79cd\u65b9\u6cd5\u6700\u9002\u5408\u62e5\u6709\u6709\u610f\u4e49\u7684\u5ba2\u6237\u6570\u636e\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6216\u7ec6\u5206\u53d7\u4f17\u7fa4\u4f53\uff0c\u5e76\u4e14\u91cd\u89c6\u4e00\u81f4\u6027\u800c\u975e\u5b9e\u9a8c\u7684\u6210\u957f\u578b\u54c1\u724c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-Trend--7-Loyalty-Driven-Discounts\">\u8d8b\u52bf #7 \u4f1a\u5458\u5fe0\u8bda\u5ea6\u9a71\u52a8\u6298\u6263<\/h3>\n\n\n\n<p>\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5df2\u6210\u4e3a 2026 \u5e74\u7684\u4e3b\u8981\u6298\u6263\u8d8b\u52bf\u4e4b\u4e00\u3002\u5546\u5bb6\u4e0d\u518d\u516c\u5f00\u5ba3\u4f20\u6298\u6263\uff0c\u800c\u662f\u5c06\u4f18\u60e0\u878d\u5165\u5230\u79ef\u5206\u3001\u7b49\u7ea7\u548c\u4f1a\u5458\u4e13\u5c5e\u4ef7\u683c\u7b49\u5fe0\u8bda\u5ea6\u673a\u5236\u4e2d\u3002<\/p>\n\n\n\n<p>\u5546\u5bb6\u5982\u4f55\u5229\u7528\u4f1a\u5458\u5fe0\u8bda\u5ea6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u79ef\u5206\u5151\u6362\u6210\u56fa\u5b9a\u4ef7\u503c\u5956\u52b1<\/li>\n\n\n\n<li>\u5206\u7ea7\u5b9a\u4ef7\u4f18\u60e0<\/li>\n\n\n\n<li>\u4f1a\u5458\u4e13\u5c5e\u6298\u6263<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6298\u6263\u662f\u9760\u5458\u5de5\u52aa\u529b\u83b7\u5f97\u7684\uff0c\u800c\u4e0d\u662f\u88ab\u52a8\u83b7\u5f97\u7684\uff0c\u8fd9\u53ef\u4ee5\u51cf\u5c11\u6ee5\u7528\u884c\u4e3a\uff0c\u63d0\u9ad8\u5458\u5de5\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<p><strong><em>\u4f46\u5546\u5bb6\u4eec\u4e3a\u4f55\u8981\u8f6c\u53d8\u7ecf\u8425\u7b56\u7565\u5462\uff1f<\/em><\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7\u5c06\u6298\u6263\u4fe1\u606f\u4ece\u5b9e\u4f53\u5e97\u8f6c\u79fb\u5230\u4f1a\u5458\u7cfb\u7edf\uff0c\u5546\u5bb6\u53ef\u4ee5\u907f\u514d\u4fc3\u9500\u6d3b\u52a8\u51fa\u73b0\u5728\u56e2\u8d2d\u7f51\u7ad9\u548c\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u4e00\u6b21\u6027\u4e70\u5bb6\u9762\u524d\u3002\u8fd9\u65e2\u80fd\u51cf\u5c11\u4f18\u60e0\u5238\u6ee5\u7528\uff0c\u53c8\u80fd\u786e\u4fdd\u4fc3\u9500\u6d3b\u52a8\u7684\u79c1\u5bc6\u6027\uff0c\u8fd8\u80fd\u5c06\u91cd\u70b9\u4ece\u5ba2\u6237\u83b7\u53d6\u8f6c\u79fb\u5230\u5ba2\u6237\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u54ea\u4e9b\u4eba\u5e94\u8be5\u8ffd\u968f\u8fd9\u4e00\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ba2\u9605\u5f0f\u54c1\u724c<\/li>\n\n\n\n<li>\u91cd\u590d\u8d2d\u4e70\u4f01\u4e1a<\/li>\n\n\n\n<li>\u6ce8\u91cd\u7ec8\u8eab\u4ef7\u503c\u7684\u5546\u5bb6<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5230 2026 \u5e74\uff0c\u4ee5\u5fe0\u8bda\u5ea6\u4e3a\u5bfc\u5411\u7684\u6298\u6263\u53ef\u80fd\u4e0d\u592a\u663e\u773c\uff0c\u4f46\u4f1a\u66f4\u5177\u53ef\u6301\u7eed\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discount-tactics-merchants-are-actively-avoiding-in-2026\">\u5546\u5bb6\u57282026\u5e74\u79ef\u6781\u907f\u514d\u7684\u6298\u6263\u7b56\u7565<\/h2>\n\n\n\n<p>\u52302026\u5e74\u521d\uff0c\u8bb8\u591a\u4e00\u5e74\u524d\u8fd8\u5f88\u5e38\u89c1\u7684\u6298\u6263\u7b56\u7565\u5c06\u88ab\u9010\u6b65\u6dd8\u6c70\u3002\u539f\u56e0\u5f88\u7b80\u5355\uff1a\u57282024-2025\u5e74\u5229\u6da6\u7a7a\u95f4\u6536\u7a84\u3001\u8fd0\u8425\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u7b56\u7565\u672a\u80fd\u7ed9\u5546\u5bb6\u5e26\u6765\u6536\u76ca\u3002<\/p>\n\n\n\n<p><strong>\u5168\u573a\u6298\u6263<\/strong> \u4fc3\u9500\u6d3b\u52a8\u4e4b\u6240\u4ee5\u88ab\u907f\u514d\uff0c\u662f\u56e0\u4e3a\u4ed6\u4eec\u5bf9\u6240\u6709\u5546\u54c1\u90fd\u4e00\u89c6\u540c\u4ec1\u5730\u6253\u6298\uff0c\u751a\u81f3\u5305\u62ec\u987e\u5ba2\u539f\u672c\u5c31\u613f\u610f\u4ee5\u5168\u4ef7\u8d2d\u4e70\u7684\u5546\u54c1\u3002\u8fd9\u5bfc\u81f4\u4e86\u4e0d\u5fc5\u8981\u7684\u5229\u6da6\u635f\u5931\uff0c\u5374\u6ca1\u6709\u5e26\u6765\u4efb\u4f55\u5b9e\u8d28\u6027\u7684\u957f\u671f\u6536\u76ca\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u53ef\u53e0\u52a0\u6298\u6263<\/strong> \u4f46\u8fd9\u53cd\u800c\u9020\u6210\u4e86\u66f4\u5927\u7684\u95ee\u9898\u3002\u5408\u5e76\u591a\u4e2a\u4f18\u60e0\u7801\u5f80\u5f80\u4f1a\u5bfc\u81f4\u6700\u7ec8\u4ef7\u683c\u4e0d\u53ef\u9884\u6d4b\u3001\u7ed3\u8d26\u51b2\u7a81\uff0c\u4ee5\u53ca\u4f18\u60e0\u672a\u6309\u9884\u671f\u751f\u6548\u65f6\u5f15\u53d1\u7684\u5ba2\u6237\u6295\u8bc9\u3002<\/p>\n\n\n\n<p><strong>\u957f\u671f\u6709\u6548\u7684\u4f18\u60e0\u5238\u4ee3\u7801<\/strong> \u8fd9\u4e9b\u4f18\u60e0\u7801\u6210\u4e86\u6ee5\u7528\u7684\u6e29\u5e8a\u3002\u6cc4\u9732\u5230\u6298\u6263\u7f51\u7ad9\u7684\u4f18\u60e0\u7801\u88ab\u65e0\u9650\u671f\u5730\u91cd\u590d\u4f7f\u7528\uff0c\u5e76\u8ba9\u6d88\u8d39\u8005\u517b\u6210\u4e86\u7b49\u5f85\u6298\u6263\u800c\u4e0d\u662f\u5168\u4ef7\u8d2d\u4e70\u7684\u4e60\u60ef\u3002\u00a0<\/p>\n\n\n\n<p>\u76f8\u4f3c\u5730\uff0c <strong>\u6301\u7eed\u4fc3\u9500<\/strong> \u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u7d27\u8feb\u611f\u88ab\u6d88\u9664\uff0c\u4ea7\u54c1\u4ef7\u503c\u611f\u4e5f\u968f\u4e4b\u964d\u4f4e\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c <strong>\u590d\u6742\u7684\u6298\u6263\u903b\u8f91<\/strong> \u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u6837\u505a\u4ee3\u4ef7\u9ad8\u6602\u3002\u590d\u6742\u7684\u89c4\u5219\u7ec4\u5408\u5bfc\u81f4\u8fd0\u8d39\u3001\u7a0e\u8d39\u548c\u8ba2\u9605\u8d39\u7684\u8ba1\u7b97\u51fa\u73b0\u9519\u8bef\uff0c\u589e\u52a0\u4e86\u652f\u6301\u5de5\u5355\u6570\u91cf\u548c\u8fd0\u8425\u98ce\u9669\u3002<\/p>\n\n\n\n<p>Shopify 2026 \u51ac\u5b63\u7248\u901a\u8fc7\u4f18\u5316\u7ed3\u8d26\u903b\u8f91\u548c\u4f18\u5148\u8003\u8651\u57fa\u4e8e\u89c4\u5219\u7684\u81ea\u52a8\u6298\u6263\uff0c\u5f3a\u5316\u4e86\u7528\u6237\u884c\u4e3a\u89c4\u8303\u3002\u8be5\u5e73\u53f0\u4e0d\u518d\u9f13\u52b1\u5546\u5bb6\u968f\u610f\u53e0\u52a0\u4f18\u60e0\uff0c\u800c\u662f\u5f15\u5bfc\u4ed6\u4eec\u8ffd\u6c42\u6e05\u6670\u3001\u53ef\u9884\u6d4b\u7684\u6298\u6263\u7b56\u7565\uff0c\u4ee5\u53ca\u66f4\u5c11\u4f46\u66f4\u6709\u9488\u5bf9\u6027\u7684\u6298\u6263\u3002\u8fd9\u4e00\u8f6c\u53d8\u6e05\u6670\u5730\u5b9a\u4e49\u4e86 2026 \u5e74\u7684\u6298\u6263\u8d8b\u52bf\uff1a\u7ed3\u6784\u5316\u7684\u6298\u6263\u7cfb\u7edf\u5c06\u4f18\u4e8e\u6fc0\u8fdb\u7684\u77ed\u671f\u4fc3\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-merchants-should-choose-the-right-discount-strategy-in-2026\">\u5546\u5bb6\u57282026\u5e74\u5e94\u8be5\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u6298\u6263\u7b56\u7565<\/h2>\n\n\n\n<p>2026 \u5e74\u9009\u62e9\u5408\u9002\u7684\u6298\u6263\u7b56\u7565\uff0c\u66f4\u591a\u5730\u53d6\u51b3\u4e8e\u4e1a\u52a1\u73af\u5883\uff0c\u800c\u4e0d\u662f\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86 <strong>DTC\u54c1\u724c<\/strong>\u6346\u7ed1\u9500\u552e\u548c\u57fa\u4e8e\u9608\u503c\u7684\u6298\u6263\u6548\u679c\u6700\u4f73\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e2\u80fd\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff0c\u53c8\u80fd\u4fdd\u6301\u5b9a\u4ef7\u7684\u7075\u6d3b\u6027\u3002 <strong>B2B \u5546\u5bb6<\/strong>\u53e6\u4e00\u65b9\u9762\uff0c\u5e94\u8be5\u5b8c\u5168\u907f\u514d\u4fc3\u9500\u6298\u6263\uff0c\u800c\u5e94\u4e13\u6ce8\u4e8e\u53cd\u6620\u534f\u5546\u5173\u7cfb\u7684\u5b9a\u4ef7\u89c4\u5219\u548c\u4ef7\u76ee\u8868\u3002<\/p>\n\n\n\n<p><strong>\u4ec5\u9650\u56fd\u5185\u5546\u5e97<\/strong> \u53ef\u4ee5\u4fdd\u6301\u6298\u6263\u903b\u8f91\u7b80\u5355\uff0c\u901a\u5e38\u4f9d\u9760\u6346\u7ed1\u9500\u552e\u6216\u8d2d\u7269\u8f66\u9608\u503c\u3002 <strong>\u56fd\u9645\u5546\u4eba<\/strong> \u6700\u5927\u7a0b\u5ea6\u5730\u53d7\u76ca\u4e8e\u7279\u5b9a\u5e02\u573a\u7684\u89c4\u5219\uff0c\u786e\u4fdd\u6298\u6263\u4e0e\u8d27\u5e01\u3001\u8fd0\u8f93\u6210\u672c\u548c\u5730\u533a\u9884\u671f\u76f8\u7b26\u3002<\/p>\n\n\n\n<p><strong>\u5546\u5e97<\/strong> <strong>\u9ad8AOV<\/strong> \u5e94\u907f\u514d\u767e\u5206\u6bd4\u6298\u6263\uff0c\u800c\u5e94\u503e\u5411\u4e8e\u56fa\u5b9a\u4ef7\u683c\u5957\u9910\u6216\u6d88\u8d39\u95e8\u69db\uff0c\u4ee5\u4fdd\u62a4\u5229\u6da6\u7387\u3002<strong> \u4f4e\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) \u5546\u5e97<\/strong> \u53ef\u4ee5\u4f7f\u7528\u9608\u503c\u6765\u5f15\u5bfc\u987e\u5ba2\u591a\u8d2d\u4e70\u4e00\u4ef6\u5546\u54c1\uff0c\u800c\u4e0d\u662f\u5bf9\u6574\u4e2a\u8d2d\u7269\u8f66\u8fdb\u884c\u6298\u6263\u3002<\/p>\n\n\n\n<p>\u5f53 <strong>\u76ee\u6807\u662f\u83b7\u53d6\u65b0\u5ba2\u6237<\/strong>\u5c0f\u989d\u81ea\u52a8\u5956\u52b1\u6216\u6346\u7ed1\u4f18\u60e0\u6bd4\u5927\u5e45\u6298\u6263\u6548\u679c\u66f4\u597d\u3002 <strong>\u4ee5\u7559\u5b58\u4e3a\u4e2d\u5fc3\u7684\u54c1\u724c<\/strong>\u5fe0\u8bda\u5ea6\u9a71\u52a8\u7684\u6298\u6263\u548c\u57fa\u4e8e\u89c4\u5219\u7684\u4e2a\u6027\u5316\u5956\u52b1\u91cd\u590d\u884c\u4e3a\uff0c\u800c\u4e0d\u4f1a\u516c\u5f00\u8d2c\u4f4e\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5728\u6240\u6709\u60c5\u51b5\u4e0b\uff0c\u6700\u6709\u6548\u7684\u7b56\u7565\u59cb\u7ec8\u4f9d\u8d56\u4e8e\u6346\u7ed1\u9500\u552e\u3001\u95e8\u69db\u3001\u5fe0\u8bda\u5ea6\u673a\u5236\u548c\u5e02\u573a\u611f\u77e5\u89c4\u5219\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u4fc3\u9500\u6d3b\u52a8\uff0c\u8fd9\u53cd\u6620\u4e86\u6211\u4eec 2026 \u5e74\u7684\u6298\u6263\u8d8b\u52bf\u5217\u8868\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary-100-words\">\u6982\u62ec<\/h2>\n\n\n\n<p>2026 \u5e74\u7684\u6298\u6263\u7b56\u7565\u5df2\u6f14\u53d8\u4e3a\u4e00\u79cd\u7ed3\u6784\u5316\u3001\u6709\u610f\u8bc6\u7684\u7ba1\u7406\u65b9\u5f0f\uff0c\u5176\u76f4\u63a5\u53d7 2026 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class=\"rank-math-answer\">\n\n<p>\u662f\u7684\uff0c\u4f46\u5b83\u4eec\u7684\u4f5c\u7528\u8981\u5c0f\u5f97\u591a\u3002\u5230 2026 \u5e74\uff0c\u5927\u591a\u6570\u5546\u5bb6\u5c06\u4f7f\u7528\u81ea\u52a8\u6298\u6263\u800c\u975e\u516c\u5f00\u6298\u6263\u7801\uff0c\u56e0\u4e3a\u81ea\u52a8\u6298\u6263\u53ef\u4ee5\u51cf\u5c11\u7ed3\u8d26\u6d41\u7a0b\u4e2d\u7684\u6469\u64e6\u548c\u652f\u6301\u95ee\u9898\u3002\u6298\u6263\u7801\u76ee\u524d\u4e3b\u8981\u7528\u4e8e Shopify \u4e0a\u7684\u79c1\u4eba\u8425\u9500\u6d3b\u52a8\u3001\u5ba2\u6237\u7559\u5b58\u4f18\u60e0\u6216\u5408\u4f5c\u4f19\u4f34\u63a8\u5e7f\u6d3b\u52a8\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1768567163974\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u5bf9\u4e8e\u56fd\u9645\u5546\u5e97\u6765\u8bf4\uff0cShopify \u7684\u6700\u4f73\u6298\u6263\u7b56\u7565\u662f\u4ec0\u4e48\uff1f<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u9488\u5bf9\u7279\u5b9a\u5e02\u573a\u7684\u6298\u6263\u6548\u679c\u6700\u4f73\u3002\u56fd\u9645\u5546\u5bb6\u5e94\u6839\u636e\u5f53\u5730\u8d27\u5e01\u3001\u5b9a\u4ef7\u548c\u533a\u57df\u9700\u6c42\u8c03\u6574\u6298\u6263\uff0c\u800c\u4e0d\u662f\u5f00\u5c55\u5168\u7403\u7edf\u4e00\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u8fd9\u79cd\u65b9\u6cd5\u65e2\u80fd\u4fdd\u969c\u5229\u6da6\uff0c\u53c8\u80fd\u63d0\u9ad8\u4e0d\u540c\u5730\u533a\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1768567200655\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Shopify Markets \u5982\u4f55\u5f71\u54cd\u6298\u6263\uff1f<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Shopify Markets 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class=\"rank-math-answer\">\n\n<p>\u662f\u7684\uff0c\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u662f\u8fd9\u6837\u3002\u6346\u7ed1\u9500\u552e\u53ef\u4ee5\u5728\u4e0d\u964d\u4f4e\u5168\u7ad9\u4ef7\u683c\u7684\u60c5\u51b5\u4e0b\u63d0\u5347\u5546\u54c1\u611f\u77e5\u4ef7\u503c\u3002\u4e0e\u5168\u7ad9\u6298\u6263\u76f8\u6bd4\uff0c\u6346\u7ed1\u9500\u552e\u6709\u52a9\u4e8e\u5546\u5bb6\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff0c\u540c\u65f6\u4fdd\u6301\u5229\u6da6\u7387\u66f4\u52a0\u7a33\u5b9a\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discount trends 2026 look very different from what Shopify merchants relied on even a year ago. Throughout 2025, rising acquisition costs, shrinking margins, coupon abuse, and global selling complexity forced merchants to rethink how and when they discount. Sitewide percentage-off sales drove short-term volume but quietly damaged profitability, while stacked discount codes increased checkout friction [&hellip;]<\/p>","protected":false},"author":10,"featured_media":3718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[161,169],"tags":[10,240,25,47,241],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discount-trends","category-shopify-discount","tag-discount-strategies","tag-discount-trends-2026","tag-increasing-revenue","tag-shopify-discount-strategy","tag-shopify-winter-26-edition"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/3717"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=3717"}],"version-history":[{"count":8,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/3717\/revisions"}],"predecessor-version":[{"id":3730,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/3717\/revisions\/3730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/3718"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=3717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=3717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=3717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}