{"id":4080,"date":"2026-05-07T11:55:38","date_gmt":"2026-05-07T11:55:38","guid":{"rendered":"https:\/\/discountray.com\/?p=4080"},"modified":"2026-05-07T11:55:38","modified_gmt":"2026-05-07T11:55:38","slug":"bogo-vs-buy-x-get-y","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/bogo-vs-buy-x-get-y\/","title":{"rendered":"\u4e70\u4e00\u9001\u4e00 vs \u4e70 X \u9001 Y\uff1a\u5982\u4f55\u5224\u65ad\u54ea\u79cd\u4fc3\u9500\u6d3b\u52a8\u66f4\u9002\u5408\u60a8\u7684\u5e97\u94fa"},"content":{"rendered":"<p>\u5982\u679c\u4f60\u4e00\u76f4\u628a\u201c\u4e70\u4e00\u9001\u4e00\u201d\u548c\u201c\u4e70X\u9001Y\u201d\u6df7\u7528\uff0c\u4f60\u5e76\u4e0d\u5b64\u5355\u3002\u5927\u591a\u6570\u5546\u5bb6\u90fd\u8fd9\u4e48\u505a\u3002\u8bf4\u5b9e\u8bdd\uff0c\u8fd9\u5f88\u5408\u7406\u3002Shopify \u5728\u540e\u53f0\u7ba1\u7406\u754c\u9762\u4e2d\uff0c\u8bbe\u7f6e\u7684\u6298\u6263\u7c7b\u578b\u5b8c\u5168\u76f8\u540c\u3002<\/p>\n\n\n\n<p>\u4f46\u5b83\u4eec\u5e76\u4e0d\u76f8\u540c\u3002\u201c\u4e70\u4e00\u9001\u4e00\u201d\uff08BOGO\uff09\u5b9e\u9645\u4e0a\u662f\u201c\u4e70X\u9001Y\u201d\u7684\u4e00\u79cd\u7279\u5b9a\u5f62\u5f0f\u3002\u4f60\u53ef\u4ee5\u8fd9\u6837\u7406\u89e3\uff1a\u6240\u6709\u201c\u4e70\u4e00\u9001\u4e00\u201d\u90fd\u662f\u201c\u4e70X\u9001Y\u201d\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u5e76\u975e\u6240\u6709\u201c\u4e70X\u9001Y\u201d\u90fd\u662f\u201c\u4e70\u4e00\u9001\u4e00\u201d\u3002\u8fd9\u79cd\u533a\u522b\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u6bcf\u79cd\u4fc3\u9500\u65b9\u5f0f\u90fd\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u60c5\u51b5\u3002\u5982\u679c\u4f7f\u7528\u4e0d\u5f53\uff0c\u8981\u4e48\u4f1a\u635f\u5931\u5229\u6da6\uff0c\u8981\u4e48\u4f1a\u8ba9\u987e\u5ba2\u611f\u5230\u56f0\u60d1\uff0c\u6700\u7ec8\u4ec0\u4e48\u4e5f\u4e0d\u505a\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u6211\u4eec\u8981\u8bb2\u89e3\u4e00\u4e0b\u201c\u4e70\u4e00\u9001\u4e00\u201d\u548c\u201c\u4e70 X \u9001 Y\u201d\u7684\u533a\u522b\uff0c\u4ee5\u53ca\u5982\u4f55\u77e5\u9053\u4f60\u7684\u5546\u5e97\u73b0\u5728\u771f\u6b63\u9700\u8981\u54ea\u4e00\u79cd\u3002<\/p>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\"  id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>\u4e70\u4e00\u9001\u4e00 (BOGO) \u548c\u4e70 X \u9001 Y \u5e76\u4e0d\u76f8\u540c\u2014\u2014\u4f46\u4ece\u6280\u672f\u4e0a\u8bb2\uff0c\u4e70\u4e00\u9001\u4e00\u4e5f\u5c5e\u4e8e BXGY \u7684\u4e00\u79cd\u3002<\/li>\n    <li>\u4e70\u4e00\u9001\u4e00 (BOGO) = \u540c\u6b3e\u4ea7\u54c1\uff0c\u4e70\u4e00\u9001\u4e00\u3002\u4e70\u4e8c\u8d60\u4e00 (BXGY) = \u4e0d\u540c\u4ea7\u54c1\uff0c\u642d\u914d\u66f4\u7075\u6d3b\u3002<\/li>\n    <li>\u4e70\u4e00\u9001\u4e00 (BOGO) \u66f4\u5bb9\u6613\u88ab\u987e\u5ba2\u7406\u89e3\uff1b\u800c\u4e70\u4e00\u9001\u4e00 (BXGY) \u5219\u9700\u8981\u66f4\u591a\u8bbe\u7f6e\u624d\u80fd\u6e05\u6670\u4f20\u8fbe\u4fe1\u606f\u3002<\/li>\n    <li>\u9009\u62e9\u4e70\u4e00\u9001\u4e00 (BOGO) \u53ef\u5feb\u901f\u63d0\u5347\u5355\u4e00 SKU \u7684\u9500\u91cf\uff1b\u9009\u62e9\u4e70\u4e8c\u9001\u4e00 (BXGY) \u53ef\u8fdb\u884c\u4ea4\u53c9\u9500\u552e\u6216\u589e\u52a0\u8d2d\u7269\u8f66\u91d1\u989d\u3002<\/li>\n    <liYou can run both \u2014 just not so many at once that customers get confused<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-is-bogo-really\">BOGO\u5230\u5e95\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#what-is-buy-x-get-y\">\u4ec0\u4e48\u662f\u201c\u4e70 X \u9001 Y\u201d\uff1f<\/a><\/li><li><a href=\"#where-they-actually-differ\">\u4e70\u4e00\u9001\u4e00 vs \u4e70 X \u9001 Y\uff1a\u5b83\u4eec\u7684\u771f\u6b63\u533a\u522b\u5728\u54ea\u91cc<\/a><\/li><li><a href=\"#when-bogo-makes-more-sense\">\u4e70\u4e00\u9001\u4e00\u4f55\u65f6\u66f4\u5212\u7b97<\/a><\/li><li><a href=\"#when-buy-x-get-y-makes-more-sense\">\u4e70 X \u9001 Y \u4f55\u65f6\u66f4\u6709\u610f\u4e49<\/a><\/li><li><a href=\"#can-you-run-both\">\u4f60\u80fd\u540c\u65f6\u8fd0\u884c\u8fd9\u4e24\u4e2a\u7a0b\u5e8f\u5417\uff1f<\/a><\/li><li><a href=\"#bogo-vs-buy-x-get-y-faq\">\u4e70\u4e00\u9001\u4e00 vs \u4e70 X \u9001 Y\uff1a\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><ul><\/ul><\/li><li><a href=\"#the-bottom-line\">\u5e95\u7ebf<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-bogo-really\">BOGO\u5230\u5e95\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>BOGO \u7684\u610f\u601d\u662f\u4e70\u4e00\u9001\u4e00\u3002\u987e\u5ba2\u8d2d\u4e70\u4e00\u4ef6\u5546\u54c1\uff0c\u5c31\u80fd\u514d\u8d39\u3001\u534a\u4ef7\u6216\u4ee5\u4e00\u5b9a\u6298\u6263\u4ef7\u83b7\u5f97\u53e6\u4e00\u4ef6\u76f8\u540c\u7684\u5546\u54c1\u3002\u8fd9\u5c31\u662f\u5b83\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p>\u4e3b\u8981\u53d8\u4f53\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e70\u4e00\u9001\u4e00<\/strong> \u2014\u2014\u7ecf\u5178\u6b3e\u3002\u7b2c\u4e00\u4ef6\u5168\u4ef7\uff0c\u7b2c\u4e8c\u4ef6\u514d\u8d39\u3002<\/li>\n\n\n\n<li><strong>\u4e70\u4e00\u9001\u4e00 50% \u4f18\u60e0<\/strong> \u7b2c\u4e8c\u53f0\u534a\u4ef7\u3002<\/li>\n\n\n\n<li><strong>X% \u4e70\u4e00\u9001\u4e00\u4f18\u60e0<\/strong> \u2014 \u7b2c\u4e8c\u4ef6\u5546\u54c1\u53ef\u4eab\u53d7\u4efb\u610f\u767e\u5206\u6bd4\u6298\u6263\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e70\u4e00\u9001\u4e00\u7684\u72ec\u7279\u4e4b\u5904\u4e0d\u4ec5\u5728\u4e8e\u5176\u8fd0\u4f5c\u673a\u5236\uff0c\u66f4\u5728\u4e8e\u5b83\u7684\u7b80\u6d01\u6027\u3002\u987e\u5ba2\u4e00\u773c\u5c31\u80fd\u660e\u767d\u3002\u4e0d\u4f1a\u51fa\u73b0\u201c\u7b49\u7b49\uff0c\u54ea\u4e9b\u4ea7\u54c1\u7b26\u5408\u6761\u4ef6\uff1f\u201d\u6216\u8005\u201c\u8fd9\u4e24\u4ef6\u5546\u54c1\u53ef\u4ee5\u4e00\u8d77\u4e70\u5417\uff1f\u201d\u4e4b\u7c7b\u7684\u7591\u95ee\u3002\u4ed6\u4eec\u770b\u5230\u4f18\u60e0\u4fe1\u606f\uff0c\u7406\u89e3\u4e86\u89c4\u5219\uff0c\u7136\u540e\u76f4\u63a5\u52a0\u5165\u8d2d\u7269\u8f66\u3002<\/p>\n\n\n\n<p>\u4e70\u4e00\u9001\u4e00\u4fc3\u9500\u7b56\u7565\u6700\u9002\u5408\u7528\u4e8e\u5feb\u901f\u63d0\u5347\u5355\u4e00\u4ea7\u54c1\u7684\u9500\u91cf\u3002\u4f8b\u5982\uff0c\u6ede\u9500\u7684SKU\u3001\u9700\u8981\u5728\u4e0b\u4e00\u5b63\u65b0\u54c1\u4e0a\u5e02\u524d\u6e05\u4ed3\u7684\u5b63\u8282\u6027\u4ea7\u54c1\uff0c\u6216\u662f\u60f3\u8981\u56de\u9988\u5fe0\u5b9e\u987e\u5ba2\u7684\u660e\u661f\u4ea7\u54c1\u3002\u7531\u4e8e\u4e24\u6b21\u4fc3\u9500\u7684\u4ea7\u54c1\u76f8\u540c\uff0c\u56e0\u6b64\u914d\u5bf9\u903b\u8f91\u662f\u5185\u7f6e\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-buy-x-get-y\">\u4ec0\u4e48\u662f\u201c\u4e70 X \u9001 Y\u201d\uff1f<\/h2>\n\n\n\n<p>\u201c\u4e70X\u9001Y\u201d\u662f\u66f4\u5bbd\u6cdb\u7684\u4fc3\u9500\u6a21\u5f0f\u3002\u987e\u5ba2\u8d2d\u4e70\u4ea7\u54c1X\u6216\u4e00\u5b9a\u6570\u91cf\u7684\u4ea7\u54c1X\uff0c\u6216\u6d88\u8d39\u8fbe\u5230\u4e00\u5b9a\u91d1\u989d\uff0c\u5373\u53ef\u4eab\u53d7\u4ea7\u54c1Y\u7684\u6298\u6263\u6216\u514d\u8d39\u8d60\u9001\u3002X\u548cY\u53ef\u4ee5\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u4ea7\u54c1\uff0c\u6765\u81ea\u5b8c\u5168\u4e0d\u540c\u7684\u7c7b\u522b\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u7075\u6d3b\u6027\u6b63\u662f\u5173\u952e\u6240\u5728\u3002BXGY \u7684\u8bbe\u8ba1\u5b97\u65e8\u5c31\u662f\u4ea4\u53c9\u9500\u552e\u3002\u4f60\u4e0d\u4ec5\u4ec5\u662f\u8bf4\u201c\u591a\u4e70\u70b9\u8fd9\u4e2a\u201d\uff0c\u800c\u662f\u8bf4\u201c\u4e70\u8fd9\u4e2a\uff0c\u518d\u63a8\u8350\u4e00\u4e2a\u548c\u5b83\u5f88\u642d\u7684\u4ea7\u54c1\u201d\u3002\u6bd4\u5982\uff0c\u987e\u5ba2\u4e70\u4e86\u4e00\u53f0\u5496\u5561\u673a\uff0c\u5c31\u80fd\u4eab\u53d7\u5496\u5561\u80f6\u56ca 50% \u7684\u6298\u6263\uff1b\u4e70\u4e86\u4e00\u74f6\u6d01\u9762\u4e73\uff0c\u5c31\u80fd\u514d\u8d39\u83b7\u8d60\u4e00\u74f6\u4fdd\u6e7f\u971c\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e X \u548c Y \u53ef\u4ee5\u662f\u4efb\u4f55\u7ec4\u5408\uff0cBXGY \u6a21\u5f0f\u8ba9\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u638c\u63a7\u8d2d\u7269\u8f66\u6784\u5efa\u65b9\u5f0f\u3002\u4f46\u8fd9\u540c\u65f6\u4e5f\u610f\u5473\u7740\u60a8\u6709\u8d23\u4efb\u8ba9\u987e\u5ba2\u89c9\u5f97\u5546\u54c1\u642d\u914d\u663e\u800c\u6613\u89c1\u3002\u5982\u679c\u987e\u5ba2\u65e0\u6cd5\u7acb\u5373\u7406\u89e3\u8fd9\u4e24\u4ef6\u5546\u54c1\u4e3a\u4f55\u642d\u914d\uff0c\u90a3\u4e48\u8fd9\u7b14\u4ea4\u6613\u5c31\u4f1a\u5931\u8d25\uff0c\u5e76\u975e\u56e0\u4e3a\u6298\u6263\u4e0d\u591f\u8bf1\u4eba\uff0c\u800c\u662f\u56e0\u4e3a\u642d\u914d\u903b\u8f91\u4e0d\u591f\u6e05\u6670\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-they-actually-differ\">\u4e70\u4e00\u9001\u4e00 vs \u4e70 X \u9001 Y\uff1a\u5b83\u4eec\u7684\u771f\u6b63\u533a\u522b\u5728\u54ea\u91cc<\/h2>\n\n\n\n<p>\u8fd9\u4e24\u4e2a\u4fc3\u9500\u6d3b\u52a8\u5e95\u5c42\u90fd\u4f7f\u7528\u4e86 Shopify \u7684\u201c\u4e70 X \u9001 Y\u201d\u6298\u6263\u7c7b\u578b\u3002\u56e0\u6b64\uff0c\u4ece\u8bbe\u7f6e\u5c42\u9762\u6765\u770b\uff0c\u5b83\u4eec\u51e0\u4e4e\u5b8c\u5168\u76f8\u540c\u3002\u771f\u6b63\u7684\u533a\u522b\u5728\u4e8e\u5ba2\u6237\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u5173\u7cfb\u3002<\/strong> \u4e70\u4e00\u9001\u4e00\u603b\u662f\u540c\u4e00\u4ef6\u5546\u54c1\uff0c\u800c\u4e70\u4e8c\u9001\u4e00\u51e0\u4e4e\u603b\u662f\u4e0d\u540c\u7684\u5546\u54c1\u3002\u8fd9\u4e00\u4e2a\u533a\u522b\u51b3\u5b9a\u4e86\u5176\u4ed6\u4e00\u5207\u3002<\/p>\n\n\n\n<p><strong>\u5ba2\u6237\u7406\u89e3\u4ea4\u6613\u7684\u901f\u5ea6\u3002<\/strong> \u4e70\u4e00\u9001\u4e00\uff08BOGO\uff09\u65e0\u9700\u4efb\u4f55\u89e3\u91ca\u3002\u201c\u4e70\u4e00\u9001\u4e00\u201d\u8fd9\u56db\u4e2a\u5b57\uff0c\u4eba\u4eba\u90fd\u660e\u767d\uff0c\u751a\u81f3\u4e0d\u7528\u770b\u5b8c\u6587\u5b57\u5c31\u80fd\u660e\u767d\u3002\u800c\u4e70\u4e00\u9001\u4e00\uff08BXGY\uff09\u5219\u9700\u8981\u66f4\u591a\u6c9f\u901a\u3002\u642d\u914d\u5fc5\u987b\u5408\u7406\uff0c\u4f18\u60e0\u4e5f\u5fc5\u987b\u6e05\u6670\u660e\u4e86\uff0c\u5426\u5219\u987e\u5ba2\u4f1a\u72b9\u8c6b\u4e0d\u51b3\u3002<\/p>\n\n\n\n<p><strong>\u4fc3\u9500\u6d3b\u52a8\u5b9e\u9645\u63a8\u52a8\u4e86\u4ec0\u4e48\u3002<\/strong> \u4e70\u4e00\u9001\u4e00 (BOGO) \u53ef\u4ee5\u63d0\u5347\u5355\u4e00 SKU \u7684\u9500\u91cf\u3002\u5982\u679c\u4f60\u60f3\u589e\u52a0\u67d0\u6b3e\u7279\u5b9a\u4ea7\u54c1\u7684\u9500\u91cf\uff0c\u4e70\u4e00\u9001\u4e00\u662f\u66f4\u76f4\u63a5\u6709\u6548\u7684\u624b\u6bb5\u3002\u800c BXGY\uff08\u4e70\u4e00\u9001\u4e00\uff09\u5219\u66f4\u64c5\u957f\u63d0\u5347\u4e0d\u540c\u4ea7\u54c1\u7684\u5ba2\u5355\u4ef7\u3002\u4f60\u4e0d\u4ec5\u4ec5\u662f\u5728\u589e\u52a0\u67d0\u6b3e\u4ea7\u54c1\u7684\u9500\u91cf\uff0c\u800c\u662f\u5f15\u5bfc\u987e\u5ba2\u53d1\u73b0\u5e76\u8d2d\u4e70\u4ed6\u4eec\u539f\u672c\u53ef\u80fd\u4e0d\u4f1a\u6ce8\u610f\u5230\u7684\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-bogo-makes-more-sense\">\u4e70\u4e00\u9001\u4e00\u4f55\u65f6\u66f4\u5212\u7b97<\/h2>\n\n\n\n<p>\u5f53\u4f60\u7684\u76ee\u6807\u660e\u786e\u4e14\u4f60\u7684\u4ea7\u54c1\u662f\u660e\u661f\u4ea7\u54c1\u65f6\uff0c\u5c31\u5f00\u5c55\u4e70\u4e00\u9001\u4e00\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u4f60\u60f3\u5feb\u901f\u6e05\u7a7a\u67d0\u4e00\u79cd\u4ea7\u54c1\u7684\u5e93\u5b58\u3002<\/strong> \u5b63\u8282\u6027\u5546\u54c1\u3001\u6ede\u9500 SKU\u3001\u5c3e\u8d27\uff1b\u4e70\u4e00\u9001\u4e00\u662f\u65e0\u9700\u8fdb\u884c\u5168\u573a\u4fc3\u9500\u5373\u53ef\u63d0\u5347\u9500\u91cf\u7684\u6700\u7b80\u6d01\u65b9\u6cd5\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u7684\u5ba2\u6237\u5df2\u7ecf\u4e86\u89e3\u8fd9\u6b3e\u4ea7\u54c1\u3002<\/strong> \u4e70\u4e00\u9001\u4e00\u4fc3\u9500\u5728\u65e0\u9700\u8bf4\u670d\u7684\u60c5\u51b5\u4e0b\u6548\u679c\u6700\u4f73\u3002\u5982\u679c\u987e\u5ba2\u5df2\u7ecf\u5c06\u4f60\u7684\u4ea7\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u90a3\u4e48\u4e70\u4e00\u9001\u4e00\u4f18\u60e0\u5c31\u662f\u4e00\u79cd\u63a8\u52a8\uff0c\u800c\u4e0d\u662f\u8bf4\u670d\u3002<\/p>\n\n\n\n<p><strong>\u4f60\u60f3\u8981\u4e00\u4efd\u65e2\u6177\u6168\u53c8\u4e0d\u590d\u6742\u7684\u664b\u5347\u673a\u4f1a\u3002<\/strong> \u201c\u4e70\u4e00\u9001\u4e00\u201d\u548c\u201c\u8d2d\u4e70\u672c\u7cfb\u5217\u4ea7\u54c1A\uff0c\u5373\u53ef\u4eab\u53d7\u4ea7\u54c1B\u7acb\u51cf50%\u201d\u7684\u6548\u679c\u622a\u7136\u4e0d\u540c\u3002\u4f18\u60e0\u8d8a\u7b80\u5355\uff0c\u4ece\u201c\u6211\u611f\u5174\u8da3\u201d\u5230\u201c\u6211\u5df2\u52a0\u5165\u8d2d\u7269\u8f66\u201d\u4e4b\u95f4\u7684\u6d41\u5931\u7387\u5c31\u8d8a\u4f4e\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u6b63\u5728\u8fdb\u884c\u9650\u65f6\u63a8\u5e7f\u6d3b\u52a8\u3002<\/strong> \u9650\u65f6\u62a2\u8d2d\u3001\u5b63\u8282\u6027\u4fc3\u9500\u3001\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u661f\u671f\u4e00\uff1b\u4e70\u4e00\u9001\u4e00\u6d3b\u52a8\u8425\u9020\u7d27\u8feb\u611f\uff0c\u65e0\u9700\u987e\u5ba2\u8fc7\u591a\u601d\u8003\u3002\u65f6\u95f4\u538b\u529b\u672c\u8eab\u5c31\u80fd\u8d77\u5230\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8fd9\u542c\u8d77\u6765\u50cf\u662f\u4f60\u7684\u60c5\u51b5\uff0c\u90a3\u4e48\u4e0b\u4e00\u6b65\u5c31\u662f\u627e\u5230\u5408\u9002\u7684 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=bogo-vs-buy-x-get-y\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=bogo-vs-buy-x-get-y\" rel=\"noreferrer noopener\">\u4e70\u4e00\u9001\u4e00\u5e94\u7528\u7a0b\u5e8f<\/a> \u8fd0\u884c\u5b83\u3002\u770b\u770b\u6211\u4eec\u7684\u6c47\u603b\u2026\u2026 <a href=\"https:\/\/discountray.com\/zh\/blog\/best-shopify-bogo-apps\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/best-shopify-bogo-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73 Shopify \u4e70\u4e00\u9001\u4e00\u5e94\u7528<\/a> \u770b\u770b\u54ea\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u5904\u7406 Shopify \u539f\u751f\u8bbe\u7f6e\u65e0\u6cd5\u5904\u7406\u7684\u7279\u6b8a\u60c5\u51b5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-buy-x-get-y-makes-more-sense\">\u4e70 X \u9001 Y \u4f55\u65f6\u66f4\u6709\u610f\u4e49<\/h2>\n\n\n\n<p>\u201c\u4e70\u4e00\u9001\u4e00\u201d\u548c\u201c\u4e70X\u9001Y\u201d\u7684\u7ade\u4e89\u4e2d\uff0c\u53ea\u6709\u4e00\u4e2a\u8d62\u5bb6\u3002\u5982\u679c\u4f60\u60f3\u5f15\u5bfc\u987e\u5ba2\u8d2d\u4e70\u4ec0\u4e48\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8d2d\u4e70\u591a\u5c11\uff0c\u90a3\u5c31\u91c7\u7528\u201c\u4e70X\u9001Y\u201d\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>\u4f60\u60f3\u63a8\u51fa\u4e00\u6b3e\u914d\u5957\u4ea7\u54c1\u3002<\/strong> \u5982\u679c\u4f60\u6709\u4e00\u6b3e\u4ea7\u54c1\u4e0e\u4f60\u7684\u7545\u9500\u4ea7\u54c1\u5929\u7136\u642d\u914d\uff0c\u4f46\u5374\u96be\u4ee5\u88ab\u6d88\u8d39\u8005\u53d1\u73b0\uff0c\u90a3\u4e48BXGY\u662f\u6539\u53d8\u8fd9\u79cd\u73b0\u72b6\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u7545\u9500\u4ea7\u54c1\u5e26\u52a8\u9500\u91cf\uff0c\u800c\u4e92\u8865\u4ea7\u54c1\u5219\u53d7\u76ca\u4e8e\u66dd\u5149\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u6b63\u5728\u5c1d\u8bd5\u63d0\u9ad8\u5404\u7c7b\u522b\u5546\u54c1\u7684\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u3002<\/strong> \u4e70\u4e00\u9001\u4e00 (BOGO) \u53ef\u4ee5\u63d0\u9ad8\u5355\u4e00\u4ea7\u54c1\u7684\u8ba2\u5355\u91cf\uff0c\u800c\u6279\u91cf\u8d2d\u4e70 (BXGY) \u5219\u53ef\u4ee5\u589e\u52a0\u5355\u7b14\u8ba2\u5355\u4e2d\u7684\u4ea7\u54c1\u79cd\u7c7b\u3002\u5982\u679c\u60a8\u7684\u76ee\u6807\u662f\u589e\u52a0\u8ba2\u5355\u91d1\u989d\u800c\u975e\u589e\u52a0\u5355\u4e00\u4ea7\u54c1\u7684\u6570\u91cf\uff0c\u90a3\u4e48\u6279\u91cf\u8d2d\u4e70 (BXGY) \u662f\u66f4\u597d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u642d\u914d\u903b\u8f91\u6e05\u6670\u3002<\/strong> \u8fd9\u5c31\u662f\u5546\u5bb6\u6709\u65f6\u4f1a\u72af\u9519\u7684\u5730\u65b9\u3002\u201c\u4e70\u745c\u4f3d\u57ab\uff0c\u9001\u963b\u529b\u5e26\u201d\u8fd9\u79cd\u4fc3\u9500\u65b9\u5f0f\u53ea\u6709\u5728\u987e\u5ba2\u80fd\u7acb\u5373\u660e\u767dX\u548cY\u4e3a\u4ec0\u4e48\u642d\u914d\u4f7f\u7528\u65f6\u624d\u6709\u6548\u3002\u6bd4\u5982\uff0c\u4e70\u745c\u4f3d\u57ab\uff0c\u9001\u963b\u529b\u5e26\uff0c\u8fd9\u5f88\u5408\u7406\u3002\u4f46\u5982\u679c\u4e70\u745c\u4f3d\u57ab\uff0c\u9999\u85b0\u8721\u70db\u6253\u4e94\u6298\uff0c\u8fd9\u79cd\u4fc3\u9500\u65b9\u5f0f\u5c31\u6ca1\u90a3\u4e48\u76f4\u89c2\u4e86\uff0c\u9700\u8981\u66f4\u591a\u7684\u5ba3\u4f20\u4fe1\u606f\u6765\u63a8\u5e7f\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u5e0c\u671b\u5bf9\u4fc3\u9500\u6d3b\u52a8\u62e5\u6709\u66f4\u5927\u7684\u5546\u54c1\u9500\u552e\u63a7\u5236\u6743\u3002<\/strong> BXGY \u5141\u8bb8\u60a8\u7cbe\u786e\u5b9a\u4e49\u89e6\u53d1\u4ea7\u54c1\u3001\u5956\u52b1\u4ea7\u54c1\u3001\u6570\u91cf\u548c\u6298\u6263\u7ea7\u522b\u3002\u5982\u679c\u60a8\u6b63\u5728\u5f00\u5c55\u4e00\u9879\u56f4\u7ed5\u7279\u5b9a\u4ea7\u54c1\u7ec4\u5408\u8bbe\u5b9a\u5177\u4f53\u76ee\u6807\u7684\u6218\u7565\u6027\u8425\u9500\u6d3b\u52a8\uff0cBXGY \u5c06\u4e3a\u60a8\u63d0\u4f9b\u66f4\u591a\u53ef\u8c03\u6574\u7684\u53c2\u6570\u3002<\/p>\n\n\n\n<p>\u5982\u679c BXGY \u542c\u8d77\u6765\u5f88\u5408\u9002\uff0c\u90a3\u4e48\u6211\u4eec\u7684\u6c47\u603b\u2026\u2026 <a href=\"https:\/\/discountray.com\/zh\/blog\/best-shopify-buy-x-get-y-apps\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/best-shopify-buy-x-get-y-apps\/\" rel=\"noreferrer noopener\">\u6700\u4f73 Shopify \u5e94\u7528\uff1a\u4e70 X \u9001 Y<\/a> \u5206\u6790\u54ea\u4e9b\u5e94\u7528\u7a0b\u5e8f\u80fd\u4e3a\u4f60\u63d0\u4f9b\u4f60\u771f\u6b63\u9700\u8981\u7684\u7075\u6d3b\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-you-run-both\">\u4f60\u80fd\u540c\u65f6\u8fd0\u884c\u8fd9\u4e24\u4e2a\u7a0b\u5e8f\u5417\uff1f<\/h2>\n\n\n\n<p>\u5982\u679c\u4f60\u4e0d\u60f3\u8d39\u5fc3\u8ba1\u7b97\u201c\u4e70\u4e00\u9001\u4e00\u201d\u548c\u201c\u4e70X\u9001Y\u201d\u7684\u5229\u5f0a\uff0c\u53ef\u4ee5\u76f4\u63a5\u540c\u65f6\u63a8\u51fa\u8fd9\u4e24\u79cd\u4fc3\u9500\u6d3b\u52a8\u3002\u5f88\u591a\u5546\u5bb6\u90fd\u6210\u529f\u5730\u8fd0\u7528\u4e86\u8fd9\u79cd\u65b9\u6cd5\u3002\u7545\u9500\u4e3b\u6253\u4ea7\u54c1\u4e70\u4e00\u9001\u4e00\uff0c\u540c\u65f6\u63a8\u51fa\u4e2d\u7b49\u9500\u91cf\u4ea7\u54c1\u642d\u914d\u4e92\u8865\u4ea7\u54c1\u7684\u201c\u4e70X\u9001Y\u201d\u6d3b\u52a8\uff0c\u8fd9\u79cd\u505a\u6cd5\u5e76\u4e0d\u7f55\u89c1\u3002\u8fd9\u4e24\u79cd\u4fc3\u9500\u6d3b\u52a8\u7684\u76ee\u6807\u4e0d\u540c\uff0c\u5e76\u4e0d\u4e00\u5b9a\u4f1a\u4e89\u593a\u540c\u4e00\u6279\u987e\u5ba2\u3002<\/p>\n\n\n\n<p>\u8bdd\u867d\u5982\u6b64\uff0c\u540c\u65f6\u63a8\u51fa\u592a\u591a\u4fc3\u9500\u6d3b\u52a8\u4e5f\u4f1a\u5e26\u6765\u95ee\u9898\u3002\u987e\u5ba2\u4f1a\u611f\u5230\u4e0d\u77e5\u6240\u63aa\uff0c\u4f18\u60e0\u4fe1\u606f\u4f1a\u76f8\u4e92\u7a00\u91ca\uff0c\u800c\u4e14\u6e05\u6670\u5ea6\u4e5f\u4f1a\u4e0b\u964d\u3002\u5982\u679c\u8981\u53e0\u52a0\u4fc3\u9500\u6d3b\u52a8\uff0c\u52a1\u5fc5\u4fdd\u6301\u89c4\u5219\u7b80\u6d01\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e2a\u4f18\u60e0\u90fd\u5355\u72ec\u4e14\u6e05\u6670\u5730\u4f20\u8fbe\uff0c\u800c\u4e0d\u662f\u628a\u4e09\u4ef6\u4e8b\u90fd\u585e\u8fdb\u4e00\u4e2a\u6a2a\u5e45\u5e7f\u544a\u91cc\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u4e00\u70b9\u9700\u8981\u6ce8\u610f\uff1aShopify \u9650\u5236\u60a8\u540c\u65f6\u6700\u591a\u53ea\u80fd\u542f\u7528 25 \u4e2a\u6709\u6548\u6298\u6263\uff0c\u5305\u62ec\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u3002\u5982\u679c\u60a8\u540c\u65f6\u8fd0\u884c\u591a\u4e2a\u4fc3\u9500\u6d3b\u52a8\uff0c\u5f88\u5feb\u5c31\u4f1a\u8fbe\u5230\u8fd9\u4e2a\u4e0a\u9650\u3002\u4f7f\u7528\u4fc3\u9500\u7ba1\u7406\u5e94\u7528\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bogo-vs-buy-x-get-y-faq\">\u4e70\u4e00\u9001\u4e00 vs \u4e70 X \u9001 Y\uff1a\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1778152413516\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>Shopify\u4e0a\u7684BOGO\u548c\u4e70X\u9001Y\u662f\u4e00\u6837\u7684\u5417\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u4e0d\u5b8c\u5168\u662f\u8fd9\u6837\u3002\u201c\u4e70\u4e00\u9001\u4e00\u201d\u662f\u201c\u4e70X\u9001Y\u201d\u7684\u4e00\u79cd\u7279\u5b9a\u5f62\u5f0f\u3002\u4f60\u8d2d\u4e70\u4e00\u4ef6\u5546\u54c1\uff0c\u5c31\u80fd\u514d\u8d39\u6216\u4ee5\u6298\u6263\u4ef7\u83b7\u5f97\u53e6\u4e00\u4ef6\u76f8\u540c\u7684\u5546\u54c1\u3002\u201c\u4e70X\u9001Y\u201d\u662f\u66f4\u5e7f\u6cdb\u7684\u4fc3\u9500\u5f62\u5f0f\uff0c\u6db5\u76d6\u540c\u6b3e\u5546\u54c1\u548c\u8de8\u6b3e\u5546\u54c1\u7684\u4f18\u60e0\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1778152437866\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u54ea\u79cd\u4fc3\u9500\u6d3b\u52a8\u66f4\u6709\u5229\u4e8e\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c<\/strong>?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u8fd9\u53d6\u51b3\u4e8e\u4f60\u5356\u7684\u662f\u4ec0\u4e48\u3002\u4e70\u4e00\u9001\u4e00\uff08BOGO\uff09\u901a\u8fc7\u4fc3\u4f7f\u987e\u5ba2\u8d2d\u4e70\u66f4\u591a\u5355\u4e00\u4ea7\u54c1\u6765\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09\u3002\u800c\u5f53\u4ea7\u54c1\u7ec4\u5408\u5951\u5408\u5ea6\u9ad8\u65f6\uff0c\u4e70\u4e00\u9001\u4e00\uff08BXGY\uff09\u5f80\u5f80\u5bf9AOV\u7684\u5f71\u54cd\u66f4\u5927\uff1b\u987e\u5ba2\u6700\u7ec8\u4f1a\u5728\u6bd4\u9884\u671f\u66f4\u591a\u7684\u54c1\u7c7b\u4e0a\u6d88\u8d39\u3002\u4e24\u8005\u5e76\u65e0\u7edd\u5bf9\u4f18\u52a3\u4e4b\u5206\uff1b\u5951\u5408\u5ea6\u66f4\u9ad8\u7684\u4ea7\u54c1\u7ec4\u5408\u903b\u8f91\u66f4\u80dc\u4e00\u7b79\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1778152464818\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u6211\u53ef\u4ee5\u5728 Shopify \u4e0a\u540c\u65f6\u8fd0\u884c\u4e70\u4e00\u9001\u4e00\u548c\u4e70 X \u9001 Y \u7684\u6d3b\u52a8\u5417\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u662f\u7684\u3002\u5b83\u4eec\u7684\u7528\u9014\u4e0d\u540c\uff0c\u6240\u4ee5\u4e0d\u9700\u8981\u76f8\u4e92\u7ade\u4e89\u3002\u4f46\u8bf7\u8bb0\u4f4f\uff0cShopify \u9650\u5236\u60a8\u6700\u591a\u53ea\u80fd\u540c\u65f6\u542f\u7528 25 \u4e2a\u4f18\u60e0\u6d3b\u52a8\uff0c\u540c\u65f6\u8fdb\u884c\u592a\u591a\u4fc3\u9500\u6d3b\u52a8\u53ef\u80fd\u4f1a\u8ba9\u987e\u5ba2\u611f\u5230\u56f0\u60d1\u3002\u8bf7\u4fdd\u6301\u6bcf\u4e2a\u4f18\u60e0\u6d3b\u52a8\u7684\u7b80\u6d01\u660e\u4e86\uff0c\u5e76\u5206\u522b\u8fdb\u884c\u5ba3\u4f20\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottom-line\">\u5e95\u7ebf<\/h2>\n\n\n\n<p>\u4e70\u4e00\u9001\u4e00 vs \u4e70X\u9001Y\uff1a\u8fd9\u4e24\u79cd\u4fc3\u9500\u65b9\u5f0f\u6ca1\u6709\u7edd\u5bf9\u7684\u4f18\u52a3\u4e4b\u5206\u3002\u4e70\u4e00\u9001\u4e00\u548c\u4e70X\u9001Y\u662f\u4e0d\u540c\u7684\u4fc3\u9500\u5de5\u5177\uff0c\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u77e5\u9053\u60f3\u8981\u63a8\u5e7f\u54ea\u6b3e\u4ea7\u54c1\uff0c\u5e76\u4e14\u5e0c\u671b\u987e\u5ba2\u5728\u4e09\u79d2\u949f\u5185\u7406\u89e3\u4f18\u60e0\u5185\u5bb9\uff0c\u90a3\u5c31\u9009\u62e9\u4e70\u4e00\u9001\u4e00\uff08BOGO\uff09\u3002\u5982\u679c\u4f60\u60f3\u6253\u9020\u66f4\u667a\u80fd\u7684\u8d2d\u7269\u7bee\u3001\u63a8\u51fa\u4e92\u8865\u4ea7\u54c1\uff0c\u6216\u8005\u66f4\u597d\u5730\u63a7\u5236\u5956\u52b1\u673a\u5236\uff0c\u90a3\u5c31\u9009\u62e9\u4e70\u4e00\u9001\u4e00\uff08BXGY\uff09\u3002<\/p>\n\n\n\n<p>\u9996\u5148\u8981\u5f04\u6e05\u695a\u4f60\u771f\u6b63\u60f3\u8981\u8fbe\u6210\u7684\u76ee\u6807\u662f\u4ec0\u4e48\u3002\u4e00\u65e6\u76ee\u6807\u660e\u786e\uff0c\u9009\u62e9\u901a\u5e38\u5c31\u4f1a\u6c34\u5230\u6e20\u6210\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been using BOGO and Buy X Get Y interchangeably, you&#8217;re not alone. Most merchants do. And honestly, it makes sense. Shopify sets both of them up through the exact same discount type in your admin. But they&#8217;re not the same thing. BOGO is actually a specific version of Buy X Get Y. Think [&hellip;]<\/p>","protected":false},"author":10,"featured_media":4081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[109,287,286,271,288,69,284,270],"class_list":["post-4080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-discount","tag-bogo","tag-bogo-vs-buy-x-get-y","tag-buy-one-get-one-2","tag-buy-x-get-y","tag-bxgy","tag-shopify","tag-shopify-bogo-apps","tag-shopify-bxgy-app"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/4080"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=4080"}],"version-history":[{"count":4,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/4080\/revisions"}],"predecessor-version":[{"id":4086,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/4080\/revisions\/4086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/4081"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=4080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=4080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=4080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}