{"id":4134,"date":"2026-05-27T05:00:00","date_gmt":"2026-05-27T05:00:00","guid":{"rendered":"https:\/\/discountray.com\/?p=4134"},"modified":"2026-05-22T07:56:59","modified_gmt":"2026-05-22T07:56:59","slug":"shopify-discount-mistakes","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/shopify-discount-mistakes\/","title":{"rendered":"Shopify\u6298\u6263\u4e2d\u6700\u5e38\u89c1\u768410\u4e2a\u9519\u8bef\u53ca\u89e3\u51b3\u65b9\u6cd5\u00a0"},"content":{"rendered":"<p><a href=\"https:\/\/simplycodes.com\/blog\/who-uses-promo-codes-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">SimplyCodes \u62a5\u544a<\/a> \u8d85\u8fc7\u4e94\u5206\u4e4b\u4e09\u7684\u7f8e\u56fd\u4eba\u5728\u7f51\u4e0a\u8d2d\u7269\u65f6\u4f1a\u4e3b\u52a8\u5bfb\u627e\u4fc3\u9500\u3001\u964d\u4ef7\u548c\u4f18\u60e0\u5238\u4ee3\u7801\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 Shopify \u7684\u6298\u6263\u8bbe\u7f6e\u9519\u8bef\u4f1a\u6084\u65e0\u58f0\u606f\u5730\u5f71\u54cd\u9500\u552e\u989d\u548c\u5229\u6da6\u3002\u6298\u6263\u53ef\u4ee5\u5438\u5f15\u4e70\u5bb6\uff0c\u4f46\u9519\u8bef\u7684\u8bbe\u7f6e\u4f1a\u8fc5\u901f\u964d\u4f4e\u5229\u6da6\u7387\u3002\u00a0<\/p>\n\n\n\n<p>\u8bb8\u591a\u5546\u5bb6\u5bf9\u6240\u6709\u987e\u5ba2\u90fd\u4f7f\u7528\u76f8\u540c\u7684\u4f18\u60e0\uff0c\u5141\u8bb8\u6298\u6263\u53e0\u52a0\uff0c\u6216\u8005\u5ffd\u7565\u4ea7\u54c1\u5229\u6da6\u7387\u3002\u8fd9\u4e9b\u9519\u8bef\u4f1a\u8ba9\u6298\u6263\u770b\u8d77\u6765\u6548\u679c\u663e\u8457\uff0c\u4f46\u5229\u6da6\u5374\u5728\u6084\u7136\u4e0b\u964d\u3002\u672c\u6307\u5357\u5c06\u4ecb\u7ecd10\u4e2a\u6700\u5e38\u89c1\u7684\u6298\u6263\u8bef\u533a\u53ca\u5176\u89e3\u51b3\u65b9\u6cd5\u3002<br><\/p>\n\n\n\n<p>\u7ee7\u7eed\u9605\u8bfb\uff0c\u4e86\u89e3\u5982\u4f55\u4e3a\u60a8\u7684 Shopify \u5546\u5e97\u5236\u5b9a\u66f4\u667a\u80fd\u7684\u6298\u6263\u7b56\u7565\u3002<\/p>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\" id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>Shopify\u6298\u6263\u64cd\u4f5c\u5931\u8bef\uff0c\u5982\u679c\u4f18\u60e0\u6d3b\u52a8\u6ca1\u6709\u660e\u786e\u7684\u89c4\u5219\uff0c\u53ef\u80fd\u4f1a\u964d\u4f4e\u5229\u6da6\u3002<\/li>\n    <li>\u5e38\u89c1\u95ee\u9898\u5305\u62ec\u6298\u6263\u53e0\u52a0\u3001\u5229\u6da6\u63a7\u5236\u4e0d\u529b\u4ee5\u53ca\u4e00\u5200\u5207\u7684\u4f18\u60e0\u653f\u7b56\u3002<\/li>\n    <li>\u5ba2\u6237\u7ec6\u5206\u6709\u52a9\u4e8e\u5546\u5bb6\u5411\u5408\u9002\u7684\u4e70\u5bb6\u63d0\u4f9b\u5408\u9002\u7684\u6298\u6263\u3002<\/li>\n    <li>\u6279\u91cf\u6298\u6263\u3001B2B\u6298\u6263\u3001\u9636\u68af\u6298\u6263\u548c\u4e70\u4e00\u9001\u4e00\u6298\u6263\u9700\u8981\u9002\u5f53\u7684\u9650\u5236\u6765\u4fdd\u62a4\u5229\u6da6\u7387\u3002<\/li>\n    <li>\u6761\u4ef6\u6298\u6263\u903b\u8f91\u53ef\u4ee5\u5e2e\u52a9 Shopify \u5546\u5e97\u4ee5\u66f4\u5c11\u7684\u4eba\u5de5\u64cd\u4f5c\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u6298\u6263\u3002<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#understanding-why-discount-mistakes-happen\">\u4e86\u89e3\u6298\u6263\u9519\u8bef\u53d1\u751f\u7684\u539f\u56e0<\/a><\/li><li><a href=\"#10-most-common-shopify-discount-mistakes\">Shopify\u5341\u5927\u5e38\u89c1\u6298\u6263\u8bef\u533a<\/a><ul><li><a href=\"#mistake-1-giving-everyone-the-same-discount\">\u9519\u8bef\u4e00\uff1a\u7ed9\u6240\u6709\u4eba\u540c\u6837\u7684\u6298\u6263<\/a><\/li><li><a href=\"#mistake-2-allowing-discount-stacking-without-clear-limits\">\u9519\u8bef\u4e8c\uff1a\u5141\u8bb8\u53e0\u52a0\u6298\u6263\u800c\u672a\u8bbe\u5b9a\u660e\u786e\u9650\u5236<\/a><\/li><li><a href=\"#mistake-3-not-protecting-profit-margins-on-shopify-discounts\">\u9519\u8bef\u4e09\uff1a\u6ca1\u6709\u4fdd\u62a4Shopify\u6298\u6263\u7684\u5229\u6da6\u7387<\/a><\/li><li><a href=\"#mistake-4-running-one-b-2-b-discount-for-everyone\">\u9519\u8bef 4\uff1a\u5bf9\u6240\u6709\u4f01\u4e1a\u90fd\u91c7\u7528\u540c\u4e00\u79cd B2B \u6298\u6263<\/a><\/li><li><a href=\"#mistake-5-discount-cannibalization\">\u9519\u8bef\u4e94\uff1a\u6298\u6263\u8695\u98df<\/a><\/li><li><a href=\"#mistake-6-volume-discount-strategy-that-actually-protects-margins\">\u8bef\u533a\u516d\uff1a\u5b9e\u9645\u4e0a\u4f1a\u4fdd\u62a4\u5229\u6da6\u7387\u7684\u6279\u91cf\u6298\u6263\u7b56\u7565<\/a><\/li><li><a href=\"#mistake-7-tiered-discount-automation-without-confusing-codes\">\u9519\u8bef 7\uff1a\u5206\u7ea7\u6298\u6263\u81ea\u52a8\u5316\uff08\u65e0\u9700\u590d\u6742\u7684\u4ee3\u7801\uff09<\/a><\/li><li><a href=\"#mistake-8-personalized-discounts-without-losing-profit\">\u8bef\u533a\u516b\uff1a\u4e2a\u6027\u5316\u6298\u6263\u800c\u4e0d\u635f\u5931\u5229\u6da6<\/a><\/li><li><a href=\"#mistake-9-bogo-strategy-that-actually-protects-margins\">\u8bef\u533a\u4e5d\uff1a\u4e70\u4e00\u9001\u4e00\u7b56\u7565\u5b9e\u9645\u4e0a\u4fdd\u62a4\u4e86\u5229\u6da6\u7387<\/a><\/li><li><a href=\"#mistake-10-discount-hierarchy-when-multiple-discounts-collide\">\u9519\u8bef10\uff1a\u6298\u6263\u5c42\u7ea7\uff08\u591a\u4e2a\u6298\u6263\u51b2\u7a81\u65f6\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#real-example-how-blank-print-media-improved-shopify-discounting-with-discount-ray\">\u771f\u5b9e\u6848\u4f8b\uff1a\u7a7a\u767d\u6253\u5370\u5a92\u4f53\u5982\u4f55\u501f\u52a9 DiscountRay \u63d0\u5347 Shopify \u6298\u6263\u7387<\/a><\/li><li><a href=\"#the-real-fix-conditional-discount-logic\">\u771f\u6b63\u7684\u89e3\u51b3\u65b9\u6848\uff1a\u6761\u4ef6\u6298\u6263\u903b\u8f91<\/a><\/li><li><a href=\"#conclusion\">\u7ed3\u8bba<\/a><\/li><li><a href=\"#faq\">\u5e38\u95ee\u95ee\u9898<\/a><ul><li><a href=\"#faq-question-1779434216793\">Shopify\u5546\u5e97\u5408\u9002\u7684\u6298\u6263\u767e\u5206\u6bd4\u662f\u591a\u5c11\uff1f<\/a><\/li><li><a href=\"#faq-question-1779434225017\">\u6211\u53ef\u4ee5\u5b89\u5168\u5730\u5bf9\u540c\u4e00\u4ef6\u5546\u54c1\u540c\u65f6\u4f7f\u7528\u591a\u4e2a\u6298\u6263\u5417\uff1f<\/a><\/li><li><a href=\"#faq-question-1779434240029\">\u65b0\u5ba2\u6237\u662f\u5426\u5e94\u8be5\u6bd4\u8001\u5ba2\u6237\u4eab\u53d7\u66f4\u5927\u7684\u6298\u6263\uff1f<\/a><\/li><li><a href=\"#faq-question-1779434253993\">\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u6253\u6298\u4fc3\u9500\u5bf9\u5229\u6da6\u6709\u5bb3\u5417\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-why-discount-mistakes-happen\"><strong>\u4e86\u89e3\u6298\u6263\u9519\u8bef\u53d1\u751f\u7684\u539f\u56e0<\/strong><\/h2>\n\n\n\n<p>Shopify \u7684\u539f\u751f\u6298\u6263\u529f\u80fd\u9002\u7528\u4e8e\u7b80\u5355\u7684\u60c5\u51b5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ec5\u9650\u4f7f\u7528\u4e00\u4e2a\u4f18\u60e0\u7801\u3002<\/li>\n\n\n\n<li>\u81ea\u52a8\u664b\u5347\u6b21\u6570\u4e0a\u9650\u4e3a\u4e00\u6b21\u3002<\/li>\n\n\n\n<li>\u6bcf\u4e2a\u4ea7\u54c1\u9650\u91cf\u4e00\u6b21\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u771f\u6b63\u7684\u5b9e\u4f53\u5e97\u9700\u8981\u591a\u5c42\u903b\u8f91\uff0c\u4f8b\u5982\u5ba2\u6237\u7ec6\u5206\u3001\u6392\u9664\u89c4\u5219\u548c\u5229\u6da6\u4fdd\u62a4\u3002Shopify \u7684\u5185\u7f6e\u529f\u80fd\u53ef\u80fd\u53ea\u80fd\u6ee1\u8db3\u76c8\u5229\u5e97\u94fa\u5b9e\u9645\u9700\u6c42\u7684 20%\u3002<\/p>\n\n\n\n<p>\u5176\u4ed6 80% \u90fd\u9700\u8981\u4eba\u5de5\u64cd\u4f5c\u3001\u81ea\u5b9a\u4e49\u4ee3\u7801\u6216\u4e13\u95e8\u4e3a\u6298\u6263\u7b56\u7565\u5f00\u53d1\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5373\u4f7f\u5546\u5bb6\u7684\u7b56\u7565\u5408\u7406\uff0c\u4ed6\u4eec\u4ecd\u7136\u4f1a\u5728\u6298\u6263\u4e0a\u8d54\u94b1\u7684\u539f\u56e0\u3002\u8fd9\u4e9b\u5de5\u5177\u6839\u672c\u65e0\u6cd5\u5904\u7406\u771f\u6b63\u76c8\u5229\u6240\u9700\u7684\u590d\u6742\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-most-common-shopify-discount-mistakes\"><strong>Shopify\u5341\u5927\u5e38\u89c1\u6298\u6263\u8bef\u533a<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-1-giving-everyone-the-same-discount\"><strong>\u9519\u8bef\u4e00\uff1a\u7ed9\u6240\u6709\u4eba\u540c\u6837\u7684\u6298\u6263<\/strong><\/h3>\n\n\n\n<p>\u8fd9\u662fShopify\u6298\u6263\u4f7f\u7528\u4e2d\u6700\u5e38\u89c1\u7684\u9519\u8bef\u3002\u4f60\u521b\u5efa\u4e86\u4e00\u4e2a\u201c\u7acb\u51cf20%\u201d\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u4e8e\u6240\u6709\u4eba\uff1a\u9996\u6b21\u8bbf\u5ba2\u3001\u5fe0\u5b9e\u56de\u5934\u5ba2\u3001\u4ef7\u683c\u654f\u611f\u578b\u6d4f\u89c8\u8005\u548c\u6279\u53d1\u4e70\u5bb6\u3002<\/p>\n\n\n\n<p>\u6bcf\u4e2a\u4eba\u90fd\u5f97\u5230\u5b8c\u5168\u76f8\u540c\u7684\u5f85\u9047\u3002\u95ee\u9898\u51fa\u5728\u54ea\u91cc\u5462\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8001\u987e\u5ba2\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u8d2d\u4e70\uff0c\u65e0\u9700\u4efb\u4f55\u6fc0\u52b1\u63aa\u65bd\u3002<\/li>\n\n\n\n<li>\u4f60\u5b9e\u9645\u4e0a\u662f\u5728\u8865\u8d34\u539f\u672c\u9700\u8981\u5168\u4ef7\u8d2d\u4e70\u7684\u5546\u54c1\u3002<\/li>\n\n\n\n<li>\u6bcf\u5e74\u6d88\u8d39\u6ee1 $200 \u7684\u5fe0\u5b9e\u5ba2\u6237\u73b0\u5728\u6bcf\u6b21\u8d2d\u7269\u53ef\u4eab\u53d7 20% \u7684\u6298\u6263\u3002<\/li>\n\n\n\n<li>\u8fd9\u610f\u5473\u7740\u6bcf\u4f4d\u539f\u672c\u4e0d\u9700\u8981\u670d\u52a1\u7684\u5ba2\u6237\u635f\u5931\u4e86 $40 \u7f8e\u5143\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u9996\u6b21\u6d4f\u89c8\u7684\u7528\u6237\u5bf9\u4ef7\u683c\u5f88\u654f\u611f\uff0c\u9700\u8981\u90a320%\u624d\u80fd\u4fc3\u6210\u4ea4\u6613\u3002\u8fd9\u6837\u4f60\u5c31\u80fd\u5b8c\u6210\u4e00\u7b14\u539f\u672c\u4e0d\u4f1a\u53d1\u751f\u7684\u9500\u552e\u3002\u4f46\u5bf9\u4e8e\u56de\u5934\u5ba2\u6765\u8bf4\uff0c\u8fd9\u79cd\u6298\u6263\u7eaf\u7cb9\u662f\u5229\u6da6\u635f\u5931\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\u662f\u5206\u6bb5\u3002<\/strong> \u9996\u6b21\u4e0b\u5355\u53ef\u4eab20%\u4f18\u60e0\uff0c\u56de\u5934\u5ba2\u53ef\u4eab10%\u4f18\u60e0\u6216\u514d\u8fd0\u8d39\u3002VIP\u6279\u53d1\u5ba2\u6237\u53ef\u4eab25%\u4f18\u60e0\uff0c\u5177\u4f53\u4f18\u60e0\u89c6\u8ba2\u8d2d\u91cf\u800c\u5b9a\u3002<\/p>\n\n\n\n<p>\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u4f53\u90fd\u80fd\u83b7\u5f97\u6839\u636e\u5176\u5b9e\u9645\u4ef7\u683c\u654f\u611f\u5ea6\u548c\u8d2d\u4e70\u884c\u4e3a\u91cf\u8eab\u5b9a\u5236\u7684\u6298\u6263\u3002\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u6761\u4ef6\u6298\u6263\u903b\u8f91\uff0c\u800c Shopify \u7684\u539f\u751f\u529f\u80fd\u65e0\u6cd5\u5f88\u597d\u5730\u5904\u7406\u8fd9\u79cd\u903b\u8f91\uff0c\u56e0\u6b64\u8bb8\u591a\u5546\u5bb6\u4f1a\u5bf9\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\u652f\u4ed8\u8fc7\u9ad8\u6216\u8fc7\u4f4e\u7684\u6298\u6263\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-2-allowing-discount-stacking-without-clear-limits\"><strong>\u9519\u8bef\u4e8c\uff1a\u5141\u8bb8\u53e0\u52a0\u6298\u6263\u800c\u672a\u8bbe\u5b9a\u660e\u786e\u9650\u5236<\/strong><\/h3>\n\n\n\n<p>\u6298\u6263\u53e0\u52a0\u53ef\u80fd\u662f\u4f60\u65e0\u610f\u4e2d\u4e3a\u5ba2\u6237\u72af\u4e0b\u7684\u6700\u8d5a\u94b1\u7684\u9519\u8bef\u3002\u4e00\u4f4d\u5ba2\u6237\u5728\u7f51\u4e0a\u627e\u5230\u4e86\u4e00\u4e2a\u4f18\u60e0\u7801 25%\u3002Shopify \u540c\u65f6\u8fd8\u542f\u7528\u4e86\u81ea\u52a8\u6279\u91cf\u6298\u6263\uff1a\u4e70\u4e09\u9001\u4e00\uff0c\u7acb\u7701 15%\u3002<\/p>\n\n\n\n<p>\u987e\u5ba2\u7ed3\u8d26\u65f6\u6709\u65f6\u4f1a\u53d1\u73b0\u4e24\u79cd\u6298\u6263\u90fd\u751f\u6548\u4e86\u3002\u4f60\u4f1a\u60f3\uff1a\u201c\u8fd9\u4e0d\u53ef\u80fd\u3002\u6ca1\u6709\u54ea\u4e2a\u7406\u667a\u7684\u987e\u5ba2\u4f1a\u60f3\u5230\u8fd9\u4e00\u70b9\u3002\u201d<\/p>\n\n\n\n<p>\u7cbe\u660e\u7684\u8d2d\u7269\u8005\u4f1a\u7acb\u5373\u5229\u7528\u89c4\u5219\u6f0f\u6d1e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u987e\u5ba2\u5728\u7f51\u4e0a\u627e\u5230\u4e8625%\u4f18\u60e0\u7801\u3002\u8be5\u4f18\u60e0\u7801\u53ef\u4e0e\u81ea\u52a8\u751f\u6548\u768420%\u4fc3\u9500\u6d3b\u52a8\u53e0\u52a0\u4f7f\u7528\u3002<\/li>\n\n\n\n<li>\u65b0\u589e\u514d\u8fd0\u8d39\u4f18\u60e0\u3002\u6700\u7ec8\u4ef7\u683c\u6bd4\u96f6\u552e\u4ef7\u4f4e 45%\u3002<\/li>\n\n\n\n<li>\u90a3\u7b14\u4ea4\u6613\u7684\u51c0\u5229\u6da6\u5b8c\u5168\u6d88\u5931\u4e86\u3002<\/li>\n\n\n\n<li>\u8fd9\u662f\u56e0\u4e3a Shopify \u6ca1\u6709\u81ea\u52a8\u963b\u6b62\u5806\u53e0\u3002<\/li>\n<\/ul>\n\n\n\n<p>Shopify \u51fa\u73b0\u8fd9\u79cd\u6298\u6263\u9519\u8bef\u7684\u539f\u56e0\u5728\u4e8e\u5176\u539f\u751f\u6298\u6263\u89c4\u5219\u65e0\u6cd5\u6709\u6548\u9632\u6b62\u53e0\u52a0\u4f7f\u7528\u3002\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u52a8\u6298\u6263\u3001\u4f18\u60e0\u7801\u548c\u6279\u91cf\u6298\u6263\uff0c\u4f46\u8981\u60f3\u7b80\u5355\u5730\u6307\u5b9a\u201c\u4e0d\u8981\u5c06\u6b64\u4f18\u60e0\u4e0e\u5f7c\u4f18\u60e0\u53e0\u52a0\u4f7f\u7528\u201d\uff0c\u5c31\u5fc5\u987b\u4e3a\u6bcf\u79cd\u7ec4\u5408\u7f16\u5199\u6392\u9664\u89c4\u5219\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u529e\u6cd5\u662f\u5c3d\u65e9\u660e\u786e\u8bbe\u7f6e\u6298\u6263\u6392\u9664\u89c4\u5219\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u7c7b\u4ee3\u7801\u548cB\u7c7b\u4ee3\u7801\u6c38\u8fdc\u4e0d\u80fd\u540c\u65f6\u8fd0\u884c\u3002<\/li>\n\n\n\n<li>\u81ea\u52a8\u4fc3\u9500\u6d3b\u52a8\u4e0d\u80fd\u4e0e\u6279\u91cf\u6298\u6263\u53e0\u52a0\u4f7f\u7528\u3002<\/li>\n\n\n\n<li>\u60a8\u9700\u9884\u5148\u51b3\u5b9a\u6bcf\u7b14\u8ba2\u5355\u7684\u6700\u9ad8\u6298\u6263\u603b\u989d\u3002<\/li>\n\n\n\n<li>\u60a8\u5728\u7ed3\u8d26\u65f6\u5fc5\u987b\u59cb\u7ec8\u5982\u4e00\u5730\u6267\u884c\u6b64\u89c4\u5b9a\uff0c\u6ca1\u6709\u4efb\u4f55\u4f8b\u5916\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-3-not-protecting-profit-margins-on-shopify-discounts\"><strong>\u9519\u8bef\u4e09\uff1a\u6ca1\u6709\u4fdd\u62a4Shopify\u6298\u6263\u7684\u5229\u6da6\u7387<\/strong><\/h3>\n\n\n\n<p>\u5927\u591a\u6570\u5546\u5bb6\u5728\u4fc3\u9500\u6d3b\u52a8\u5f00\u59cb\u524d\u4e0d\u4f1a\u9884\u5148\u8ba1\u7b97\u6298\u6263\u5bf9\u5229\u6da6\u7387\u7684\u5f71\u54cd\u3002\u4f60\u51b3\u5b9a\uff1a\u201c\u8fd9\u5468\u6211\u4eec\u625325%\u6298\u6263\u5427\u3002\u201d \u4f60\u5374\u4e0d\u53bb\u8ba1\u7b97\u8fd9\u5b9e\u9645\u4e0a\u5bf9\u5229\u6da6\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u771f\u6b63\u5bfc\u81f4\u76c8\u5229\u80fd\u529b\u4e0b\u964d\u7684\u6570\u5b66\u539f\u7406\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea7\u54c1A\uff1a\u6bdb\u5229\u738740%\u3002\u6210\u672c$60\u3002\u96f6\u552e\u4ef7$100\u3002<\/li>\n\n\n\n<li>\u5f53\u8ba2\u5355\u91d1\u989d\u4e3a 25% \u65f6\uff0c\u5ba2\u6237\u652f\u4ed8 $75\u3002\u60a8\u4fdd\u7559 $15 \u4f5c\u4e3a\u5229\u6da6\u3002<\/li>\n\n\n\n<li>\u8fd0\u8d39 $8\u3002\u5c65\u884c\u8d39 $3\u3002\u5e73\u53f0\u8d39 $2\u3002<\/li>\n\n\n\n<li>$75 \u8ba2\u5355\u7684\u51c0\u5229\u6da6\u4ec5\u4e3a $2\u3002\u8fd9\u610f\u5473\u7740\u51c0\u5229\u6da6\u7387\u4e3a 2.6%\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5927\u591a\u6570\u5546\u5bb6\u8003\u8651\u7684\u662f\u6298\u6263\u5e45\u5ea6\u3002\u800c\u806a\u660e\u7684\u5546\u5bb6\u8003\u8651\u7684\u662f\u5229\u6da6\u7387\u5e95\u7ebf\uff1a\u201c\u4efb\u4f55\u4ea7\u54c1\u7684\u6298\u6263\u90fd\u7edd\u4e0d\u4f1a\u4f4e\u4e8e20%\u7684\u6bdb\u5229\u7387\uff0c\u7edd\u5bf9\u4e0d\u4f1a\u3002\u201d<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\u662f\u6839\u636e\u4ea7\u54c1\u5229\u6da6\u7387\u5b9e\u884c\u5206\u7ea7\u6298\u6263\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u5229\u6da6\u5546\u54c1\uff0850%+\uff09\u53ef\u4ee5\u5b89\u5168\u5730\u627f\u53d7 30% \u7684\u635f\u5931\u3002<\/li>\n\n\n\n<li>\u4e2d\u7b49\u5229\u6da6\u7387\u5546\u54c1\uff0835-40%\uff09\u6700\u591a\u53ea\u80fd\u51cf\u514d 15%\u3002<\/li>\n\n\n\n<li>\u4f4e\u5229\u6da6\u5546\u54c1\u53ea\u80fd\u4eab\u53d7\u8f83\u5c0f\u7684\u6298\u6263\uff085-10%\uff09\u3002<\/li>\n\n\n\n<li>\u4e86\u89e3\u6bcf\u79cd\u4ea7\u54c1\u7684\u6210\u672c\u7ed3\u6784\uff0c\u624d\u80fd\u4fdd\u969c\u76c8\u5229\u80fd\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-4-running-one-b-2-b-discount-for-everyone\"><strong>\u9519\u8bef 4\uff1a\u5bf9\u6240\u6709\u4f01\u4e1a\u90fd\u91c7\u7528\u540c\u4e00\u79cd B2B \u6298\u6263<\/strong><\/h3>\n\n\n\n<p>B2B\u5546\u5bb6\u9762\u4e34\u7740B2C\u5546\u5bb6\u4ece\u672a\u9047\u5230\u8fc7\u7684\u7279\u6b8a\u6298\u6263\u95ee\u9898\u3002\u6279\u53d1\u5ba2\u6237\u671f\u671b\u5206\u7ea7\u5b9a\u4ef7\uff1a\u8d2d\u4e7010\u4ef6\u5546\u54c1\u6309X\u4ef7\u683c\u51fa\u552e\uff0c\u8d2d\u4e7050\u4ef6\u5546\u54c1\u6309Y\u4ef7\u683c\u51fa\u552e\uff0c\u8d2d\u4e70100\u4ef6\u5546\u54c1\u6309Z\u4ef7\u683c\u51fa\u552e\u3002<\/p>\n\n\n\n<p>\u4f46\u4ed6\u4eec\u4e5f\u60f3\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6279\u91cf\u8d2d\u4e70\u53ef\u4eab\u53d7\u6570\u91cf\u6298\u6263\u3002<\/li>\n\n\n\n<li>\u7ed3\u8d26\u65f6\u81ea\u52a8\u6267\u884c\u6700\u4f4e\u8ba2\u5355\u91d1\u989d\u8981\u6c42\u3002<\/li>\n\n\n\n<li>\u53ef\u9009\u62e9\u5206\u671f\u4ed8\u6b3e\uff0c\u65e0\u9700\u7acb\u5373\u4ed8\u6b3e\u3002<\/li>\n\n\n\n<li>\u4ec5\u9650\u5176\u8d26\u6237\u4f7f\u7528\u7684\u5b9a\u5236\u4ef7\u683c\uff0c\u4e0d\u516c\u5f00\u4ef7\u683c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8bb8\u591aB2B\u5546\u5bb6\u8bd5\u56fe\u7528\u7535\u5b50\u8868\u683c\u548c\u4eba\u5de5\u62a5\u4ef7\u6765\u7ba1\u7406\u8fd9\u4e9b\u6d41\u7a0b\u3002\u4ed6\u4eec\u5411\u5ba2\u6237\u53d1\u9001\u5b9a\u5236\u62a5\u4ef7\uff0c\u5e76\u624b\u52a8\u8ba1\u7b97\u6bcf\u7b14\u8ba2\u5355\u7684\u6298\u6263\u3002\u4f46\u5e74\u6536\u5165\u8d85\u8fc7$50\u4e07\u7f8e\u5143\u540e\uff0c\u8fd9\u79cd\u65b9\u5f0f\u5c31\u96be\u4ee5\u6301\u7eed\u4e86\u3002<\/p>\n\n\n\n<p>\u5e38\u89c1\u7684\u9519\u8bef\u662f\u5bf9\u6240\u6709\u5ba2\u6237\u90fd\u91c7\u7528\u540c\u4e00\u79cd\u9636\u68af\u5f0f\u6298\u6263\u3002\u201c\u4e7010\u4ef6\uff0c\u7acb\u77015%\uff1b\u4e7050\u4ef6\uff0c\u7acb\u770115%\u3002\u201d\u4f46\u6279\u53d1\u5ba2\u6237\u9700\u8981\u7684\u9636\u68af\u5f0f\u6298\u6263\u4e0e\u96f6\u552e\u5ba2\u6237\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u6279\u53d110\u4ef6\u5e94\u8be5\u80fd\u8282\u770125%\uff08\u56e0\u4e3a\u6279\u91cf\u91c7\u8d2d\u7684\u5c65\u7ea6\u6210\u672c\u66f4\u4f4e\uff09\u3002\u96f6\u552e10\u4ef6\u5e94\u8be5\u80fd\u8282\u77015%\uff08\u56e0\u4e3a\u4ed6\u4eec\u662f\u5c0f\u5ba2\u6237\uff09\u3002\u5982\u679c\u53ea\u7528\u4e00\u79cd\u6298\u6263\uff0c\u65e2\u80fd\u4fdd\u8bc1\u6279\u53d1\u53c8\u80fd\u4fdd\u8bc1\u96f6\u552e\uff0c\u5426\u5219\u4f1a\u4e25\u91cd\u5f71\u54cd\u5229\u6da6\u7387\uff0c\u751a\u81f3\u5bfc\u81f4\u4e1a\u52a1\u6d41\u5931\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\u662f\u6309\u5ba2\u6237\u7c7b\u578b\u8fdb\u884c\u7ec6\u5206\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6279\u53d1\u5ba2\u6237\u53ef\u4eab\u53d7\u66f4\u9ad8\u6298\u6263\u7684\u7edf\u4e00\u4ef7\u683c\u3002<\/li>\n\n\n\n<li>\u96f6\u552e\u5ba2\u6237\u53ef\u4eab\u53d7\u53e6\u4e00\u5c42\u7ea7\u7684\u670d\u52a1\uff0c\u6761\u6b3e\u5b8c\u5168\u4e0d\u540c\u3002<\/li>\n\n\n\n<li>\u6700\u4f4e\u8ba2\u8d2d\u91cf\u81ea\u52a8\u751f\u6548\u3002\u6298\u6263\u6839\u636e\u5b9e\u9645\u8ba2\u5355\u5c65\u884c\u6210\u672c\u6309\u6bd4\u4f8b\u8ba1\u7b97\u3002<\/li>\n\n\n\n<li>\u4e24\u7ec4\u7528\u6237\u90fd\u80fd\u83b7\u5f97\u9002\u5f53\u7684\u81ea\u52a8\u5316\u670d\u52a1\uff0c\u65e0\u9700\u4eba\u5de5\u4e0b\u5355\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-5-discount-cannibalization\"><strong>\u9519\u8bef\u4e94\uff1a\u6298\u6263\u8695\u98df<\/strong><\/h3>\n\n\n\n<p>\u8fd9\u662f\u6211\u4eec\u8bb2\u5230\u7684\u7b2c\u4e94\u4e2a\u5e38\u89c1\u7684Shopify\u6298\u6263\u8bef\u533a\u3002\u6298\u6263\u8695\u98df\u662f\u6307\u5f53\u4f60\u5bf9\u4ea7\u54c1A\u8fdb\u884c\u4fc3\u9500\u65f6\uff0c\u987e\u5ba2\u8d2d\u4e70\u4e86\u4ea7\u54c1A\uff0c\u800c\u4e0d\u662f\u4ed6\u4eec\u539f\u672c\u5c31\u6253\u7b97\u8d2d\u4e70\u7684\u5229\u6da6\u66f4\u9ad8\u7684\u4ea7\u54c1B\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\u5b50\uff1a<\/strong> \u4f60\u9500\u552e\u62a4\u80a4\u5957\u88c5\u548c\u5355\u74f6\u4ea7\u54c1\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u5957\u62a4\u80a4\u54c1\u7684\u5229\u6da6\u4e3a 60%\u3002\u5355\u74f6\u62a4\u80a4\u54c1\u7684\u5229\u6da6\u4e3a 40%\u3002<\/li>\n\n\n\n<li>\u4f60\u5bf9\u5355\u4e2a\u74f6\u88c5\u4ea7\u54c1\u6267\u884c 25% \u6298\u6263\u4ee5\u6e05\u7406\u5e93\u5b58\u3002<\/li>\n\n\n\n<li>\u539f\u672c\u8ba1\u5212\u8d2d\u4e70\u5957\u88c5\u7684\u987e\u5ba2\u73b0\u5728\u6539\u4e70\u6253\u6298\u7684\u74f6\u88c5\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li>\u8d26\u9762\u4e0a\u7684\u8425\u6536\u770b\u8d77\u6765\u4e0d\u9519\uff0c\u4f46\u5b9e\u9645\u4e0a\u5229\u6da6\u5374\u4e0b\u964d\u4e86\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f60\u6ca1\u6709\u8003\u8651\u8de8\u4ea7\u54c1\u7684\u5f71\u54cd\u3002\u4f60\u53ea\u662f\u5b64\u7acb\u5730\u4f18\u5316\u5355\u4e2a\u4ea7\u54c1\uff0c\u800c\u6ca1\u6709\u8003\u8651\u5ba2\u6237\u884c\u4e3a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u529e\u6cd5\u662f\u53ea\u5bf9\u4f4e\u5229\u6da6\u5546\u54c1\u8fdb\u884c\u6298\u6263\u4fc3\u9500\uff0c\u6216\u8005\u7b56\u7565\u6027\u5730\u6346\u7ed1\u9500\u552e\u6298\u6263\u5546\u54c1\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u5355\u74f6\u8d2d\u4e70\u53ef\u4eab25%\u6298\u6263\uff0c\u4ec5\u9650\u5957\u88c5\u8d2d\u4e70\u3002\u201d<\/li>\n\n\n\n<li>\u6ede\u9500\u989c\u8272\u7684\u74f6\u5b50\u6253\u6298\u51fa\u552e\u3002\u7545\u9500\u989c\u8272\u4fdd\u6301\u539f\u4ef7\u3002<\/li>\n\n\n\n<li>\u9996\u5148\u4fdd\u62a4\u597d\u5229\u6da6\u6700\u9ad8\u7684\u90e8\u5206\uff0c\u7136\u540e\u56f4\u7ed5\u8fd9\u4e9b\u5229\u6da6\u8fdb\u884c\u7b56\u7565\u6027\u6298\u6263\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-6-volume-discount-strategy-that-actually-protects-margins\"><strong>\u8bef\u533a\u516d\uff1a\u5b9e\u9645\u4e0a\u4f1a\u4fdd\u62a4\u5229\u6da6\u7387\u7684\u6279\u91cf\u6298\u6263\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/zh\/blog\/volume-based-discounts-in-e-commerce\/\">\u6279\u91cf\u6298\u6263 <\/a>\u5e94\u8be5\u9f13\u52b1\u6279\u91cf\u8d2d\u4e70\uff0c\u800c\u4e0d\u662f\u60e9\u7f5a\u5b83\u3002\u7136\u800c\uff0c\u8bb8\u591a\u5546\u5e97\u5374\u672c\u672b\u5012\u7f6e\uff0c\u6839\u672c\u4e0d\u4e86\u89e3\u6279\u91cf\u8d2d\u4e70\u7684\u5b9e\u9645\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u201c\u4e701\u4ef6\uff0c\u5168\u4ef7\u3002\u4e705\u4ef6\uff0c\u7acb\u51cf5%\u3002\u4e7020\u4ef6\uff0c\u7acb\u51cf10%\u3002\u201d\u4e4d\u4e00\u770b\u8fd8\u7b97\u5408\u7406\uff0c\u4f46\u5f53\u4f60\u8ba1\u7b97\u51fa\u6bcf\u4ef6\u5546\u54c1\u7684\u5b9e\u9645\u5229\u6da6\u7387\u65f6\uff0c\u5c31\u4f1a\u53d1\u73b0\u95ee\u9898\u6240\u5728\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6709\u4eba\u8d2d\u4e70 20 \u4ef6\u5546\u54c1\uff0c\u4f60\u5c31\u80fd\u7701\u94b1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5355\u4ef6\u8fd0\u8f93\u6210\u672c\u66f4\u4f4e\u3002\u5355\u4ef6\u5305\u88c5\u6210\u672c\u66f4\u4f4e\u3002<\/li>\n\n\n\n<li>\u5355\u4f4d\u8ba2\u5355\u7684\u6267\u884c\u4eba\u5de5\u6210\u672c\u66f4\u4f4e\u3002\u901a\u5e38\u5185\u90e8\u53ef\u8282\u7701 3-5%\u3002<\/li>\n\n\n\n<li>\u4f46\u5982\u679c\u4f60\u53ea\u5bf9 10% \u8fdb\u884c\u6298\u6263\uff0c\u4f60\u5c31\u80fd\u8d5a\u66f4\u591a\u94b1\u3002<\/li>\n\n\n\n<li>\u8bb8\u591a\u5546\u5e97\u8fc7\u5ea6\u6253\u6298\uff0c\u5374\u4e0d\u4e86\u89e3\u8fd9\u6837\u505a\u53ef\u4ee5\u8282\u7701\u6210\u672c\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u8bbe\u5b9a\u7b49\u7ea7\u4e4b\u524d\uff0c\u8bf7\u5148\u8ba1\u7b97\u5185\u90e8\u9500\u91cf\u8282\u7701\u989d\u3002<\/li>\n\n\n\n<li>\u201c\u5982\u679c\u5ba2\u6237\u8d2d\u4e70 20 \u4ef6\u4ea7\u54c1\uff0c\u6211\u4eec\u7684\u6210\u672c\u5c06\u51cf\u5c11 4%\u3002\u201d<\/li>\n\n\n\n<li>\u5c06\u5176\u4e2d\u7684 2% \u4f5c\u4e3a\u6298\u6263\u8fd4\u8fd8\u7ed9\u5ba2\u6237\uff0c\u5269\u4f59\u90e8\u5206\u4f5c\u4e3a\u5229\u6da6\u3002<\/li>\n\n\n\n<li>\u6d4b\u8bd5\u4e0d\u540c\u7684\u9608\u503c\u3002\u8ffd\u8e2a\u54ea\u4e9b\u9608\u503c\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u5229\u6da6\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-7-tiered-discount-automation-without-confusing-codes\"><strong>\u9519\u8bef 7\uff1a\u5206\u7ea7\u6298\u6263\u81ea\u52a8\u5316\uff08\u65e0\u9700\u590d\u6742\u7684\u4ee3\u7801\uff09<\/strong><\/h3>\n\n\n\n<p>\u8bb8\u591a Shopify \u5e97\u94fa\u5c1d\u8bd5\u4f7f\u7528\u5355\u72ec\u7684\u4f18\u60e0\u7801\u624b\u52a8\u8bbe\u7f6e\u9636\u68af\u6298\u6263\u3002\u867d\u7136\u4e5f\u6709\u6279\u91cf\u6298\u6263\uff0c\u4f46\u5b83\u4eec\u662f\u901a\u8fc7\u6298\u6263\u754c\u9762\u521b\u5efa\u7684\uff0c\u800c\u4e0d\u662f\u57fa\u4e8e\u5408\u7406\u7684\u5b9a\u4ef7\u7cfb\u7edf\u3002<\/p>\n\n\n\n<p>\u60a8\u4e3a\u4e0d\u540c\u7684\u8d2d\u4e70\u6570\u91cf\u9608\u503c\u521b\u5efa\u4e86 10 \u4e2a\u4e0d\u540c\u7684\u6298\u6263\u7801\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u987e\u5ba2\u8d2d\u4e70 5 \u4ef6\u5546\u54c1\uff1a\u53ef\u4eab\u53d7\u6298\u6263\u7801 A\u3002<\/li>\n\n\n\n<li>\u987e\u5ba2\u8d2d\u4e70 15 \u4ef6\u5546\u54c1\uff1a\u9002\u7528\u6298\u6263\u7801 B\u3002<\/li>\n\n\n\n<li>\u987e\u5ba2\u8d2d\u4e70 50 \u4ef6\u5546\u54c1\uff1a\u53ef\u4eab\u53d7\u6298\u6263\u7801 C\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f46\u987e\u5ba2\u4e0d\u77e5\u9053\u54ea\u4e2a\u4f18\u60e0\u7801\u9002\u5408\u81ea\u5df1\uff0c\u4ed6\u4eec\u4f1a\u611f\u5230\u56f0\u60d1\u3002\u6709\u4e9b\u4eba\u751a\u81f3\u6839\u672c\u4e0d\u4f7f\u7528\u4efb\u4f55\u4f18\u60e0\u7801\uff0c\u8fd9\u6837\u4f60\u5c31\u635f\u5931\u4e86\u4e0d\u5c11\u6536\u5165\u3002\u6216\u8005\u4ed6\u4eec\u5c1d\u8bd5\u4f7f\u7528\u591a\u4e2a\u4f18\u60e0\u7801\uff0c\u4f60\u53c8\u4f1a\u9047\u5230\u53e0\u52a0\u4f7f\u7528\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6848\u662f\u901a\u8fc7\u4f7f\u7528\u900f\u660e\u3001\u81ea\u52a8\u7684\u5206\u7ea7\u6298\u6263\u6765\u5b9e\u73b0\u3002 <\/strong><a href=\"https:\/\/discountray.com\/zh\/blog\/best-shopify-tiered-discount-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u5206\u7ea7\u6298\u6263\u5e94\u7528\u7a0b\u5e8f<\/strong><\/a><strong> \u65e0\u9700\u4efb\u4f55\u4ee3\u7801\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ef7\u683c\u4f1a\u968f\u7740\u5ba2\u6237\u8c03\u6574\u6570\u91cf\u800c\u5b9e\u65f6\u66f4\u65b0\u3002<\/li>\n\n\n\n<li>\u201c\u60a8\u8d2d\u4e70\u4e86 23 \u53f0\u3002\u60a8\u7684\u6298\u6263\u662f 12%\u3002\u201d<\/li>\n\n\n\n<li>\u65e0\u9700\u5ba2\u6237\u64cd\u4f5c\uff0c\u7cfb\u7edf\u5c06\u81ea\u52a8\u5e94\u7528\u3002<\/li>\n\n\n\n<li>\u8fd9\u53ef\u4ee5\u6d88\u9664\u7ed3\u8d26\u8fc7\u7a0b\u4e2d\u7684\u6469\u64e6\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-8-personalized-discounts-without-losing-profit\"><strong>\u8bef\u533a\u516b\uff1a\u4e2a\u6027\u5316\u6298\u6263\u800c\u4e0d\u635f\u5931\u5229\u6da6<\/strong><\/h3>\n\n\n\n<p>\u4e2a\u6027\u5316\u6298\u6263\u662f\u4e00\u79cd\u884c\u4e4b\u6709\u6548\u7684\u589e\u957f\u6760\u6746\u3002\u5fe0\u5b9e\u5ba2\u6237\u7406\u5e94\u6bd4\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u65b0\u7528\u6237\u4eab\u53d7\u66f4\u4f18\u60e0\u7684\u4ef7\u683c\u3002\u4f46\u5927\u89c4\u6a21\u4e2a\u6027\u5316\u9700\u8981\u57fa\u4e8e\u89c4\u5219\u7684\u81ea\u52a8\u5316\uff0c\u800c\u975e\u4eba\u5de5\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u8bb8\u591a\u5546\u5bb6\u5c1d\u8bd5\u624b\u52a8\u4e2a\u6027\u5316\u670d\u52a1\u3002\u4ed6\u4eec\u53d1\u73b0\u56de\u5934\u5ba2\u540e\u4f1a\u53d1\u9001\u4e00\u5c01\u5305\u542b\u7279\u522b\u4f18\u60e0\u7684\u90ae\u4ef6\u3002\u8fd9\u79cd\u65b9\u6cd5\u6bcf\u5929\u670d\u52a1 10 \u4f4d\u987e\u5ba2\u65f6\u6709\u6548\uff0c\u4f46\u6bcf\u5929\u670d\u52a1 100 \u4f4d\u987e\u5ba2\u65f6\u65e0\u6548\uff0c\u5927\u89c4\u6a21\u670d\u52a1\u6bcf\u5929\u670d\u52a1 1000 \u4f4d\u987e\u5ba2\u65f6\u66f4\u662f\u65e0\u6548\u3002<\/p>\n\n\n\n<p>\u4f60\u9700\u8981\u8ba9\u6574\u4e2a\u6d41\u7a0b\u81ea\u52a8\u5316\u4e14\u667a\u80fd\u5316\u3002Shopify\u6298\u6263\u7684\u9519\u8bef\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u8bd5\u56fe\u5728\u6ca1\u6709\u76f8\u5e94\u57fa\u7840\u8bbe\u65bd\u7684\u60c5\u51b5\u4e0b\u5b9e\u73b0\u4e2a\u6027\u5316\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\u662f\u8ba9\u6761\u4ef6\u89c4\u5219\u81ea\u52a8\u5904\u7406\u4e2a\u6027\u5316\u8bbe\u7f6e\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u4e86\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u516c\u53f8\u4f1a\u63d0\u4f9b\u529b\u5ea6\u5f88\u5927\u7684\u6298\u6263\u3002<\/li>\n\n\n\n<li>\u8001\u987e\u5ba2\u6298\u6263\u529b\u5ea6\u8f83\u5c0f\u3002\u8f6c\u5316\u7387\u5df2\u7ecf\u5f88\u9ad8\u4e86\u3002<\/li>\n\n\n\n<li>\u9ad8\u4ef7\u503c\u5ba2\u6237\u53ef\u4eab\u53d7\u4e13\u5c5e\u7279\u6743\uff0c\u800c\u975e\u6298\u6263\u3002<\/li>\n\n\n\n<li>\u514d\u8fd0\u8d39\u3001\u63d0\u524d\u8d2d\u4e70\u548c\u514d\u8d39\u6837\u54c1\u5b9e\u9645\u4e0a\u66f4\u80fd\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-9-bogo-strategy-that-actually-protects-margins\"><strong>\u8bef\u533a\u4e5d\uff1a\u4e70\u4e00\u9001\u4e00\u7b56\u7565\u5b9e\u9645\u4e0a\u4fdd\u62a4\u4e86\u5229\u6da6\u7387<\/strong><\/h3>\n\n\n\n<p>\u4e70\u4e00\u9001\u4e00 (BOGO) \u4fc3\u9500\u6d3b\u52a8\u770b\u4f3c\u7b80\u5355\uff0c\u5b9e\u5219\u76c8\u5229\u96be\u5ea6\u5f88\u9ad8\u3002\u8868\u9762\u4e0a\u770b\uff1a\u987e\u5ba2\u8d2d\u4e70\u4e00\u4ef6\u5546\u54c1\uff0c\u5373\u53ef\u514d\u8d39\u83b7\u5f97\u4e00\u4ef6\u3002\u4f60\u4ece\u7b2c\u4e00\u4ef6\u5546\u54c1\u4e2d\u83b7\u5229\uff0c\u7136\u540e\u514d\u8d39\u8d60\u9001\u7b2c\u4e8c\u4ef6\u3002<\/p>\n\n\n\n<p>\u4f46\u5927\u591a\u6570\u5546\u5e97\u90fd\u4f1a\u72af\u8fd9\u6837\u7684\u9519\u8bef\uff1a\u4ed6\u4eec\u5bf9\u5229\u6da6\u6700\u9ad8\u7684\u5546\u54c1\u8fdb\u884c\u4e70\u4e00\u9001\u4e00\u4fc3\u9500\uff0c\u5374\u4e0d\u53bb\u63a7\u5236\u987e\u5ba2\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u201c\u4e70\u4e00\u9001\u4e00\uff0c\u4e00\u4ef6\u886c\u886b\u552e\u4ef7$50\u3002\u201d \u8fd9\u4ef6\u886c\u886b\u7684\u5236\u9020\u6210\u672c\u4e3a$15\uff0c\u5229\u6da6\u4e3a70%\u3002\u56e0\u6b64\uff0c\u8fd9\u6b3e\u5546\u54c1\u7684\u4e70\u4e00\u9001\u4e00\u4fc3\u9500\u6d3b\u52a8\u4f3c\u4e4e\u6709\u5229\u53ef\u56fe\u3002<\/p>\n\n\n\n<p>\u4f46\u4ed6\u4eec\u5e76\u4e0d\u8ffd\u8e2a\u987e\u5ba2\u6700\u7ec8\u9009\u62e9\u54ea\u4e9b\u5546\u54c1\u4f5c\u4e3a\u514d\u8d39\u8d60\u54c1\u3002\u7cbe\u660e\u7684\u987e\u5ba2\u4f1a\u94bb\u7a7a\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8d2d\u4e70\u4e00\u4ef6\u4ef7\u683c\u8f83\u4f4e\u7684\u886c\u886b\uff0c\u5373\u53ef\u514d\u8d39\u83b7\u8d60\u4e00\u4ef6\u5229\u6da6\u8f83\u9ad8\u7684\u886c\u886b\u3002<\/li>\n\n\n\n<li>\u4f60\u8ba4\u4e3a\u4e00\u4ef6\u886c\u886b\u4f1a\u8ba9\u4f60\u635f\u5931 50% \u7684\u5229\u6da6\u3002<\/li>\n\n\n\n<li>\u5b9e\u9645\u4e0a\uff0c\u4f60\u4e70\u4e00\u4ef6\u66f4\u8d35\u7684\u886c\u886b\uff0c\u5374\u635f\u5931\u4e86 70% \u7684\u5229\u6da6\u3002<\/li>\n\n\n\n<li>\u603b\u635f\u5931\u8fdc\u9ad8\u4e8e\u60a8\u6700\u521d\u7684\u8ba1\u7b97\u7ed3\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89e3\u51b3\u65b9\u6cd5\u662f\u5c06\u4e70\u4e00\u9001\u4e00\u6d3b\u52a8\u9650\u5236\u5728\u7279\u5b9a\u4ea7\u54c1\u4e0a\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u8d2d\u4e70\u4efb\u610f\u4e00\u4ef6\u886c\u886b\uff0c\u5373\u53ef\u83b7\u8d60\u4e00\u4ef6\u4ef7\u503c\u6700\u9ad8\u4e3a $30 \u7684\u886c\u886b\u3002\u201d<\/li>\n\n\n\n<li>\u9632\u6b62\u5ba2\u6237\u94bb\u7a7a\u5b50\uff0c\u540c\u65f6\u63d0\u4f9b\u611f\u77e5\u4ef7\u503c\u3002<\/li>\n\n\n\n<li>\u4ec5\u5bf9\u4f4e\u5229\u6da6\u5546\u54c1\u63d0\u4f9b\u4e70\u4e00\u9001\u4e00\u4f18\u60e0\u3002\u4fdd\u62a4\u9ad8\u5229\u6da6\u5546\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mistake-10-discount-hierarchy-when-multiple-discounts-collide\"><strong>\u9519\u8bef10\uff1a\u6298\u6263\u5c42\u7ea7\uff08\u591a\u4e2a\u6298\u6263\u51b2\u7a81\u65f6\uff09<\/strong><\/h3>\n\n\n\n<p>\u6211\u4eec\u6765\u5230\u4e86\u6700\u540e\u4e00\u4e2a\u5e38\u89c1\u7684 Shopify \u6298\u6263\u9519\u8bef\u3002\u60a8\u7684\u5546\u5e97\u63d0\u4f9b\u4e09\u79cd\u6298\u6263\uff1a\u5b63\u8282\u6027\u6298\u6263\uff08\u51cf 20%\uff09\u3001\u4f1a\u5458\u6298\u6263\uff08\u51cf 10%\uff09\u548c\u6570\u91cf\u6298\u6263\uff08\u6bcf\u8d2d\u4e70 5 \u4ef6\u5546\u54c1\u989d\u5916\u51cf 5%\uff09\u3002\u4e00\u4f4d\u987e\u5ba2\u5728\u4fc3\u9500\u671f\u95f4\u4e0b\u5355\uff0c\u62e5\u6709\u4f1a\u5458\u8eab\u4efd\uff0c\u5e76\u4e14\u8d2d\u4e70\u4e86 15 \u4ef6\u5546\u54c1\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u5b9e\u9645\u652f\u4ed8\u591a\u5c11\uff1fShopify \u6ca1\u6709\u63d0\u4f9b\u660e\u786e\u7684\u7b54\u6848\u3002\u6298\u6263\u53ef\u80fd\u9002\u7528\uff0c\u53ef\u80fd\u53e0\u52a0\uff0c\u4e5f\u53ef\u80fd\u51b2\u7a81\u3002\u8fd9\u53d6\u51b3\u4e8e\u89c4\u5219\u987a\u5e8f\uff0c\u4f46\u8fd9\u4e00\u70b9\u5e76\u6ca1\u6709\u6587\u6863\u8bf4\u660e\u3002<\/p>\n\n\n\n<p>Shopify\u7684\u6298\u6263\u9519\u8bef\u9020\u6210\u4e86\u6df7\u4e71\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6237\u6839\u636e\u4e0d\u53ef\u89c1\u7684\u89c4\u5219\u987a\u5e8f\u652f\u4ed8\u4e0d\u540c\u7684\u91d1\u989d\u3002<\/li>\n\n\n\n<li>\u6709\u4e9b\u4eba\u62b1\u6028\u524d\u540e\u4e0d\u4e00\u81f4\uff0c\u6709\u4e9b\u4eba\u5219\u6ca1\u6ce8\u610f\u5230\u3002<\/li>\n\n\n\n<li>\u4f60\u6bcf\u6b21\u4ea4\u6613\u90fd\u4f1a\u8d54\u94b1\uff0c\u5374\u6d51\u7136\u4e0d\u77e5\u3002<\/li>\n\n\n\n<li>\u4f60\u65e0\u6cd5\u9884\u6d4b\u6536\u5165\uff0c\u56e0\u4e3a\u4f60\u4e0d\u61c2\u903b\u8f91\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u89e3\u51b3\u529e\u6cd5\u662f\u5236\u5b9a\u5e76\u6267\u884c\u6e05\u6670\u7684\u6298\u6263\u7b49\u7ea7\u5236\u5ea6\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fe0\u8bda\u5ea6\u59cb\u7ec8\u662f\u6bcf\u4f4d\u987e\u5ba2\u8ba2\u5355\u7684\u9996\u8981\u539f\u5219\u3002<\/li>\n\n\n\n<li>\u5b63\u8282\u6027\u6298\u6263\u4ec5\u5728\u9ad8\u4e8e\u4f1a\u5458\u6298\u6263\u65f6\u9002\u7528\u3002<\/li>\n\n\n\n<li>\u6570\u91cf\u4f18\u60e0\u4ec5\u9002\u7528\u4e8e\u6b63\u4ef7\u5546\u54c1\uff0c\u4e0d\u9002\u7528\u4e8e\u6298\u6263\u5546\u54c1\u3002<\/li>\n\n\n\n<li>\u4e00\u6761\u660e\u786e\u7684\u89c4\u5219\uff0c\u4e00\u4e2a\u660e\u786e\u7684\u8d62\u5bb6\u3002\u4e00\u81f4\u6027\u80fd\u591f\u5efa\u7acb\u4fe1\u4efb\u548c\u53ef\u9884\u6d4b\u7684\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"real-example-how-blank-print-media-improved-shopify-discounting-with-discount-ray\"><strong>\u771f\u5b9e\u6848\u4f8b\uff1a\u7a7a\u767d\u6253\u5370\u5a92\u4f53\u5982\u4f55\u501f\u52a9 DiscountRay \u63d0\u5347 Shopify \u6298\u6263\u7387<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/discountray.com\/zh\/blog\/blank-print-media-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7a7a\u767d\u6253\u5370\u4ecb\u8d28<\/a>\u4e00\u5bb6\u5357\u975e\u5370\u5237\u7528\u54c1\u516c\u53f8\uff0c\u9500\u552e\u70ed\u5347\u534e\u9a6c\u514b\u676f\u3001\u94a5\u5319\u6263\u3001\u4e59\u70ef\u57fa\u5377\u6750\u3001\u6a2a\u5e45\u5e03\u6599\u3001\u5305\u88c5\u7528\u54c1\u548c\u5370\u5237\u914d\u4ef6\u7b49\u4ea7\u54c1\u3002\u968f\u7740\u5176 Shopify \u4ea7\u54c1\u76ee\u5f55\u7684\u4e0d\u65ad\u6269\u5c55\uff0c\u6298\u6263\u7ba1\u7406\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u56e0\u4e3a\u8bb8\u591a\u4ea7\u54c1\u7684\u5c3a\u5bf8\u3001\u8868\u9762\u5904\u7406\u548c\u4e0d\u540c\u89c4\u683c\u7684\u5b9a\u4ef7\u9700\u6c42\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u5e76\u975e\u7f3a\u4e4f\u6298\u6263\uff0c\u800c\u662f\u6298\u6263\u7ba1\u7406\u4e0d\u591f\u4fbf\u6377\uff0c\u5c55\u793a\u4e5f\u4e0d\u591f\u6e05\u6670\u3002Shopify \u7684\u539f\u751f\u5b9a\u4ef7\u673a\u5236\u4f7f\u5f97\u4ed6\u4eec\u96be\u4ee5\u663e\u793a\u7279\u5b9a\u4ea7\u54c1\u53d8\u4f53\u7684\u6298\u6263\u4ef7\u683c\uff0c\u96be\u4ee5\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u76f4\u63a5\u63a8\u5e7f\u6279\u91cf\u8d2d\u4e70\u4f18\u60e0\uff0c\u4e5f\u96be\u4ee5\u5728\u65e0\u9700\u4eba\u5de5\u5e72\u9884\u7684\u60c5\u51b5\u4e0b\u66f4\u65b0\u6570\u767e\u79cd\u4ea7\u54c1\u53d8\u4f53\u7684\u4ef7\u683c\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u5bb6\u670d\u52a1\u4e8e\u5927\u5b97\u91c7\u8d2d\u5546\u548c\u5370\u5237\u4f01\u4e1a\u7684\u5546\u5e97\u6765\u8bf4\uff0c\u8fd9\u9020\u6210\u4e86\u4e09\u4e2a\u4e3b\u8981\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u540c\u578b\u53f7\u7684\u4ef7\u683c\u66f4\u96be\u7cbe\u786e\u63a7\u5236\u3002<\/li>\n\n\n\n<li>\u7ed3\u8d26\u524d\u6279\u91cf\u6298\u6263\u4e0d\u591f\u663e\u773c\u3002<\/li>\n\n\n\n<li>\u624b\u52a8\u66f4\u65b0\u4ef7\u683c\u589e\u52a0\u4e86\u5b9a\u4ef7\u9519\u8bef\u7684\u51e0\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0cBlank Print Media \u5f00\u59cb\u4f7f\u7528 DiscountRay \u7684\u589e\u957f\u8ba1\u5212\u3002\u501f\u52a9 DiscountRay\uff0c\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2a\u63a7\u5236\u9762\u677f\u7ba1\u7406\u4ea7\u54c1\u53d8\u4f53\u7ea7\u522b\u7684\u6298\u6263\u548c\u57fa\u4e8e\u6570\u91cf\u7684\u6298\u6263\uff0c\u800c\u65e0\u9700\u590d\u5236\u4ea7\u54c1\u6216\u7f16\u5199\u81ea\u5b9a\u4e49\u4ee3\u7801\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-1024x534.jpg\" alt=\"Shopify \u6298\u6263\u9519\u8bef - \u6298\u6263\u96f7\u5728 Shopify \u5e94\u7528\u5546\u5e97\" class=\"wp-image-4137\" srcset=\"https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-1024x534.jpg 1024w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-300x156.jpg 300w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-768x400.jpg 768w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-1536x801.jpg 1536w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store-18x9.jpg 18w, https:\/\/discountray.com\/wp-content\/uploads\/2026\/05\/shopify-discount-mistakes-discountray-on-shopify-app-store.jpg 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u53d1\u751f\u53d8\u5316\u7684\u5730\u65b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9488\u5bf9\u4e0d\u540c\u89c4\u683c\u7684\u6298\u6263\u5b9a\u4ef7\u5e2e\u52a9\u4ed6\u4eec\u51c6\u786e\u663e\u793a\u4e86\u4e0d\u540c\u89c4\u683c\u4ea7\u54c1\u7684\u4ef7\u683c\uff0c\u4f8b\u5982 6 \u6beb\u7c73\u300110 \u6beb\u7c73\u6216 40 \u6beb\u7c73\u7684\u80f6\u5e26\u5377\u3002<\/li>\n\n\n\n<li>\u5b9e\u65f6\u6570\u91cf\u6298\u6263\u4f7f\u6279\u91cf\u4f18\u60e0\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u4f8b\u5982\u201c\u8d2d\u4e70 5 \u4ef6\u6216\u4ee5\u4e0a\uff0c\u6bcf\u4ef6\u8282\u7701 R5.00\u201d\u3002<\/li>\n\n\n\n<li>\u5b9e\u65f6\u4ef7\u683c\u66f4\u65b0\u529f\u80fd\u5141\u8bb8\u5728\u5ba2\u6237\u5207\u6362\u578b\u53f7\u6216\u589e\u52a0\u6570\u91cf\u65f6\u7acb\u5373\u66f4\u6539\u4ef7\u683c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u5e2e\u52a9\u987e\u5ba2\u5728\u7ed3\u8d26\u524d\u770b\u5230\u6b63\u786e\u7684\u6298\u6263\uff0c\u66f4\u6e05\u6670\u5730\u6bd4\u8f83\u4e0d\u540c\u5546\u54c1\uff0c\u5e76\u66f4\u6709\u4fe1\u5fc3\u6279\u91cf\u8d2d\u4e70\u3002\u540c\u65f6\uff0c\u4e5f\u5e2e\u52a9\u7a7a\u767d\u5370\u5237\u5a92\u4f53\u56e2\u961f\u51cf\u5c11\u4e86\u4eba\u5de5\u5b9a\u4ef7\u5de5\u4f5c\uff0c\u5e76\u4f7f\u5168\u5e97\u6298\u6263\u89c4\u5219\u66f4\u52a0\u4e00\u81f4\u3002<\/p>\n\n\n\n<p>\u5176\u7ed3\u679c\u662f\uff1a\u6298\u6263\u4f53\u9a8c\u66f4\u52a0\u6e05\u6670\uff0c\u5927\u5b97\u4e70\u5bb6\u8ba2\u5355\u4fe1\u5fc3\u66f4\u9ad8\uff0c\u64cd\u4f5c\u66f4\u52a0\u7b80\u4fbf\uff0c\u5b9a\u4ef7\u9519\u8bef\u66f4\u5c11\uff0c\u5ba2\u6237\u4fe1\u4efb\u5ea6\u66f4\u9ad8\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u4ed6\u4eec\u81ea\u5df1\u7684\u8bc4\u4f30\u4e5f\u53cd\u6620\u4e86\u8fd9\u79cd\u5f71\u54cd\uff1a<\/strong><strong><em> <\/em><\/strong><em>\u201c\u8fd9\u6b3e\u5e94\u7528\u592a\u68d2\u4e86\uff0c\u5bf9\u63d0\u9ad8\u8f6c\u5316\u7387\u771f\u7684\u5f88\u6709\u5e2e\u52a9\u3002\u5f3a\u70c8\u63a8\u8350\u7ed9\u6240\u6709\u4eba\uff01\u201d<\/em><\/p>\n\n\n\n<p>\u8fd9\u624d\u662fShopify\u5546\u5bb6\u5e94\u8be5\u8ffd\u6c42\u7684\u6298\u6263\u7b56\u7565\u3002\u76ee\u6807\u5e76\u975e\u5230\u5904\u90fd\u63d0\u4f9b\u66f4\u5927\u7684\u6298\u6263\uff0c\u800c\u662f\u8981\u5728\u5408\u9002\u7684\u65f6\u673a\uff0c\u4e3a\u5408\u9002\u7684\u4e70\u5bb6\uff0c\u5728\u5408\u9002\u7684\u4ea7\u54c1\u4e0a\u5c55\u793a\u5408\u9002\u7684\u6298\u6263\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-real-fix-conditional-discount-logic\"><strong>\u771f\u6b63\u7684\u89e3\u51b3\u65b9\u6848\uff1a\u6761\u4ef6\u6298\u6263\u903b\u8f91<\/strong><\/h2>\n\n\n\n<p>Shopify\u6298\u6263\u9519\u8bef\u6e90\u4e8e\u4e00\u4e2a\u6839\u672c\u539f\u56e0\uff1a\u7f3a\u4e4f\u6761\u4ef6\u903b\u8f91\u3002\u4f60\u4e0d\u80fd\u8fd9\u6837\u5199\uff1a\u201c\u5982\u679c\u987e\u5ba2\u662f\u56de\u5934\u5ba2\uff0c\u5219\u5e94\u752810%\u6298\u6263\uff0c\u5426\u5219\u5e94\u752820%\u6298\u6263\u3002\u201d Shopify\u672c\u8eab\u6ca1\u6709\u5185\u7f6e\u7684if-then\u89c4\u5219\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5546\u5bb6\u6253\u6298\u53cd\u800c\u4f1a\u8d54\u94b1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e76\u975e\u56e0\u4e3a\u6253\u6298\u4e0d\u597d\uff0c\u800c\u662f\u56e0\u4e3a\u4ed6\u4eec\u65e0\u6cd5\u6267\u884c\u660e\u667a\u7684\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u5b83\u4eec\u7f3a\u4e4f\u6761\u4ef6\u903b\u8f91\uff0c\u4e5f\u7f3a\u4e4f\u5ba2\u6237\u7ec6\u5206\u81ea\u52a8\u5316\u529f\u80fd\u3002<\/li>\n\n\n\n<li>\u5b83\u4eec\u7f3a\u4e4f\u5229\u6da6\u7387\u4fdd\u62a4\uff0c\u4e5f\u7f3a\u4e4f\u6298\u6263\u6392\u9664\u89c4\u5219\u3002<\/li>\n\n\n\n<li>\u5b83\u4eec\u7f3a\u4e4f\u6298\u6263\u5c42\u7ea7\uff0c\u4e5f\u7f3a\u4e4f\u5b9e\u65f6\u4ef7\u683c\u81ea\u52a8\u5316\u529f\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u9002\u5f53\u7684<strong> <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=shopify-discount-mistakes\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify \u7b2c\u4e09\u65b9\u6298\u6263\u5e94\u7528<\/a> <\/strong>\u7ed3\u5408\u7b56\u7565\uff0c\u6298\u6263\u4e0d\u518d\u662f\u7834\u574f\u6027\u7684\uff0c\u800c\u662f\u6709\u5229\u53ef\u56fe\u7684\u3002\u6761\u4ef6\u6298\u6263\u903b\u8f91\u662f\u6240\u6709\u5927\u89c4\u6a21\u76c8\u5229\u6298\u6263\u64cd\u4f5c\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>\u7ed3\u8bba<\/strong><\/h2>\n\n\n\n<p>\u5e0c\u671b\u60a8\u5df2\u7ecf\u4e86\u89e3\u5e76\u7406\u89e3\u4e86\u8fd9 10 \u4e2a\u6700\u5e38\u89c1\u7684 Shopify \u6298\u6263\u8bef\u533a\u3002\u73b0\u5728\u60a8\u77e5\u9053\u5728 Shopify \u5546\u5e97\u63d0\u4f9b\u6298\u6263\u65f6\u5e94\u8be5\u907f\u514d\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u907f\u514d\u3002\u4e0d\u8981\u91cd\u8e48\u8986\u8f99\uff0c\u4ee5\u514d\u8499\u53d7\u635f\u5931\u3002&nbsp;<\/p>\n\n\n\n<p>\u5411\u4ed6\u4eba\u5b66\u4e60\uff0c\u5f53\u7136\u4e5f\u522b\u5fd8\u4e86\u9605\u8bfb\u6211\u4eec\u7684\u535a\u5ba2\uff0c\u52a9\u60a8\u5f00\u542f\u6210\u529f\u7684 Shopify \u4e4b\u65c5\u3002\u6d4f\u89c8\u6211\u4eec\u7f51\u7ad9\u4e0a\u7684\u5176\u4ed6\u535a\u5ba2\uff0c\u83b7\u53d6\u66f4\u591a Shopify \u4f7f\u7528\u6280\u5de7\u3002\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>\u5e38\u95ee\u95ee\u9898<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1779434216793\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>Shopify\u5546\u5e97\u5408\u9002\u7684\u6298\u6263\u767e\u5206\u6bd4\u662f\u591a\u5c11\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u8fd9\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u6bcf\u4ef6\u4ea7\u54c1\u7684\u6bdb\u5229\u7387\u3002\u5982\u679c\u60a8\u6bcf\u4ef6\u4ea7\u54c1\u7684\u6bdb\u5229\u7387\u4e3a 60%\uff0c\u6298\u6263 25% \u540e\uff0c\u6bdb\u5229\u7387\u4ecd\u4e3a 35%\u3002\u5982\u679c\u60a8\u6bcf\u4ef6\u4ea7\u54c1\u7684\u6bdb\u5229\u7387\u4e3a 40%\uff0c\u6298\u6263 25% \u540e\uff0c\u6bdb\u5229\u7387\u4ec5\u5269 15%\u3002\u52a1\u5fc5\u5148\u4e86\u89e3\u60a8\u7684\u6bdb\u5229\u7387\uff0c\u5e76\u636e\u6b64\u8bbe\u5b9a\u6298\u6263\u4e0a\u9650\u3002\u4e00\u822c\u5546\u5e97\u5e94\u5c06 10-15% \u7684\u6536\u5165\u7528\u4e8e\u6298\u6263\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1779434225017\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u6211\u53ef\u4ee5\u5b89\u5168\u5730\u5bf9\u540c\u4e00\u4ef6\u5546\u54c1\u540c\u65f6\u4f7f\u7528\u591a\u4e2a\u6298\u6263\u5417\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u662f\u7684\uff0c\u4f46\u524d\u63d0\u662f\u4f60\u8981\u7cbe\u5fc3\u8bbe\u8ba1\u3002\u201c\u4e705\u4ef6\uff0c\u7acb\u770110%\u3002\u4f1a\u5458\u989d\u5916\u8282\u77013%\u3002\u201d\u603b\u5171\u5c31\u662f13%\u3002\u8fd9\u662f\u4f60\u9884\u5148\u8bbe\u5b9a\u7684\uff0c\u4e5f\u662f\u4f60\u638c\u63a7\u7684\u3002\u522b\u8ba9\u6298\u6263\u610f\u5916\u53e0\u52a0\u3002<\/p>\n\n<\/div>\n<\/div>\n<div 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