{"id":4155,"date":"2026-06-02T10:26:07","date_gmt":"2026-06-02T10:26:07","guid":{"rendered":"https:\/\/discountray.com\/?p=4155"},"modified":"2026-06-02T11:57:34","modified_gmt":"2026-06-02T11:57:34","slug":"automatic-discounts-vs-discount-codes","status":"publish","type":"post","link":"https:\/\/discountray.com\/zh\/blog\/automatic-discounts-vs-discount-codes\/","title":{"rendered":"Shopify\u4e0a\u7684\u81ea\u52a8\u6298\u6263\u4e0e\u6298\u6263\u7801\uff1a\u5546\u5bb6\u5728\u9009\u62e9\u524d\u5e38\u72af\u7684\u9519\u8bef"},"content":{"rendered":"<div class=\"ef-author-meta\" data-published=\"June 2, 2026\">\n  <div class=\"ef-author-main\">\n    <img decoding=\"async\" class=\"ef-author-small-img\" src=\"https:\/\/secure.gravatar.com\/avatar\/3974b9d696f2680005e349a116c4db33?s=192&#038;d=mm&#038;r=g\" alt=\"\u8d5b\u8fbe\u00b7\u96f7\u8bfa\u739b\u00b7\u5766\u4f50\u59c6\"\n\n    <div>\n      <span class=\"ef-author-name\">\u8d5b\u8fbe\u00b7\u96f7\u8bfa\u739b\u00b7\u5766\u4f50\u59c6<\/span>\n      <span class=\"ef-reviewed-text\">\u7ecf\u6280\u672f\u652f\u6301\u56e2\u961f\u5ba1\u6838<\/span>\n\n      <div class=\"ef-author-dates\">\n        <span>\u53d1\u5e03\u65e5\u671f\uff1a <strong class=\"ef-published-date\">2026\u5e746\u67082\u65e5<\/strong><\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<div class=\"ef-share-links\">\n    <span>\u5206\u4eab<\/span>\n\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/discountray.com\/blog\/automatic-discounts-vs-discount-codes\/\" class=\"ef-share-link\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"\u5728\u9886\u82f1\u4e0a\u5206\u4eab\">\n      \u5728\n    <\/a>\n\n    <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/discountray.com\/blog\/automatic-discounts-vs-discount-codes\/\" class=\"ef-share-link\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"\u5206\u4eab\u81f3 X\">\n      \u5341\n    <\/a>\n  <\/div>\n<\/div>\n\n<style>\n.ef-author-meta,\n.ef-author-bio-box {\n  max-width: 900px;\n  margin: 28px auto;\n  background: #f7f8fa;\n  border: 1px solid #e6e8ec;\n  border-radius: 22px;\n  color: #1f2933;\n  font-family: inherit;\n}\n\n.ef-author-meta {\n  padding: 18px 22px;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 22px;\n}\n\n.ef-author-main {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n}\n\n.ef-author-small-img {\n  width: 46px;\n  height: 46px;\n  border-radius: 50%;\n  object-fit: cover;\n  background: #ffffff;\n  border: 2px solid #ffffff;\n}\n\n.ef-author-name {\n  display: block;\n  font-size: 17px;\n  font-weight: 700;\n  color: #111827;\n  margin-bottom: 4px;\n}\n\n.ef-reviewed-text {\n  display: inline-block;\n  margin-left: 8px;\n  padding: 4px 9px;\n  font-size: 12px;\n  font-weight: 600;\n  color: #374151;\n  background: #ffffff;\n  border: 1px solid #e1e4e8;\n  border-radius: 999px;\n  vertical-align: middle;\n}\n\n.ef-author-dates {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 12px;\n  font-size: 14px;\n  color: #5f6673;\n}\n\n.ef-updated-wrap {\n  display: none;\n}\n\n\n.ef-share-links {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  color: #5f6673;\n  font-size: 14px;\n  white-space: nowrap;\n}\n\n.ef-share-link {\n  width: 34px;\n  height: 34px;\n  border-radius: 50%;\n  background: #ffffff;\n  border: 1px solid #e1e4e8;\n  color: #111827;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  text-decoration: none;\n  font-weight: 700;\n}\n\n.ef-share-link:hover {\n  background: #111827;\n  color: #ffffff;\n}\n\n.ef-author-bio-box {\n  padding: 26px;\n}\n\n.ef-author-bio-left {\n  display: flex;\n  align-items: flex-start;\n  gap: 18px;\n}\n\n.ef-author-bio-img {\n  width: 76px;\n  height: 76px;\n  min-width: 76px;\n  border-radius: 50%;\n  object-fit: cover;\n  background: #ffffff;\n  border: 3px solid #ffffff;\n}\n\n.ef-author-bio-label {\n  margin: 0 0 5px;\n  font-size: 13px;\n  color: #6b7280;\n  font-weight: 700;\n  text-transform: uppercase;\n  letter-spacing: 0.5px;\n}\n\n.ef-author-bio-box h4 {\n  margin: 0;\n  font-size: 21px;\n  color: #111827;\n}\n\n.ef-author-role {\n  margin: 5px 0 10px;\n  font-size: 14px;\n  color: #6b7280;\n}\n\n.ef-author-description {\n  margin: 0;\n  font-size: 15px;\n  line-height: 1.65;\n  color: #374151;\n}\n\n@media (max-width: 768px) {\n  .ef-author-meta {\n    flex-direction: column;\n    align-items: flex-start;\n  }\n\n  .ef-share-links {\n    white-space: normal;\n  }\n\n  .ef-author-bio-left {\n    flex-direction: column;\n  }\n}\n<\/style>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u4e4b\u95f4\u7684\u9009\u62e9\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u7684\u76ee\u6807\u3002\u81ea\u52a8\u6298\u6263\u4fa7\u91cd\u4e8e\u63d0\u5347\u7ed3\u8d26\u4f53\u9a8c\uff1b\u6298\u6263\u7801\u4fa7\u91cd\u4e8e\u63a7\u5236\u548c\u7cbe\u51c6\u6295\u653e\u3002\u5927\u591a\u6570\u5546\u5e97\u6700\u7ec8\u90fd\u4f1a\u540c\u65f6\u4f7f\u7528\u8fd9\u4e24\u79cd\u65b9\u5f0f\uff0c\u4f46\u76ee\u7684\u5374\u622a\u7136\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u5546\u5bb6\u72af\u7684\u9519\u8bef\u662f\u628a\u8fd9\u770b\u4f5c\u4e00\u4e2a\u975e\u6b64\u5373\u5f7c\u7684\u6c38\u4e45\u6027\u9009\u62e9\u3002\u4f60\u8bbe\u7f6e\u4e86\u81ea\u52a8\u6298\u6263\uff0c\u672c\u4ee5\u4e3a\u80fd\u83b7\u5f97\u6d41\u7545\u7684\u4f53\u9a8c\uff0c\u7ed3\u679c\u5374\u53d1\u73b0\u5b83\u65e0\u6cd5\u60e0\u53ca\u4f60\u7684VIP\u5ba2\u6237\u3002\u6216\u8005\u4f60\u7ed9\u4f1a\u5458\u53d1\u9001\u4e86\u4e00\u4e2a\u4e13\u5c5e\u4f18\u60e0\u7801\uff0c\u7b2c\u4e8c\u5929\u5374\u53d1\u73b0\u5b83\u51fa\u73b0\u5728\u4e86Google Shopping\u7684\u516c\u5f00\u9875\u9762\u4e0a\u3002\u8fd9\u4e24\u79cd\u7ed3\u679c\u5728\u4f60\u6700\u521d\u8bbe\u7f6e\u65f6\u90fd\u4e0d\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u800c\u4e14\u5927\u591a\u6570\u6307\u5357\u4e5f\u4e0d\u4f1a\u544a\u8bc9\u4f60\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c06\u4ecb\u7ecd\u6bcf\u79cd\u65b9\u6cd5\u7684\u5de5\u4f5c\u539f\u7406\u3001\u5404\u81ea\u7684\u4e0d\u8db3\u4e4b\u5904\uff0c\u4ee5\u53ca\u5982\u4f55\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u9009\u62e9\u6700\u5408\u9002\u7684\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u672c\u6587\u8fd8\u9610\u8ff0\u4e86\u6298\u6263\u53d1\u653e\u5728\u4f1a\u5458\u8ba1\u5212\u3001\u4e2a\u6027\u5316\u5b9a\u4ef7\u3001\u5e02\u573a\u7279\u5b9a\u4fc3\u9500\u548c\u57fa\u4e8e\u6d88\u8d39\u95e8\u69db\u7684\u4f18\u60e0\u6d3b\u52a8\u4e2d\u7684\u8fd0\u4f5c\u65b9\u5f0f\uff0c\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u6b63\u5728\u6784\u5efa\u8fd9\u4e9b\u7b56\u7565\uff0c\u672c\u6587\u5c06\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u8d77\u70b9\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\"  id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #e20c0c; border-right:6px solid #feab2e; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600; font-size:1.4rem;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>\u7ed3\u8d26\u65f6\u81ea\u52a8\u5e94\u7528\u6298\u6263\uff0c\u65e0\u9700\u987e\u5ba2\u8f93\u5165\u4efb\u4f55\u4fe1\u606f\uff1b\u6298\u6263\u7801\u9700\u8981\u624b\u52a8\u8f93\u5165\u3002<\/li>\n    <li>\u81ea\u52a8\u6298\u6263\u53ef\u51cf\u5c11\u7ed3\u8d26\u6469\u64e6\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\uff1b\u6298\u6263\u7801\u53ef\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u8fdb\u884c\u76ee\u6807\u5b9a\u4f4d\u3001\u8ddf\u8e2a\u548c\u6d3b\u52a8\u63a7\u5236\u3002<\/li>\n    <li>Shopify \u7684\u539f\u751f\u81ea\u52a8\u6298\u6263\u529f\u80fd\u4e0d\u63d0\u4f9b\u76f4\u63a5\u7684\u5ba2\u6237\u6807\u7b7e\u9009\u62e9\u5668\u3002\u5546\u5bb6\u9700\u8981\u5148\u6839\u636e\u6807\u7b7e\u521b\u5efa\u5ba2\u6237\u7ec6\u5206\uff0c\u6bcf\u4e2a\u81ea\u52a8\u6298\u6263\u6700\u591a\u53ef\u4ee5\u9488\u5bf9\u4e94\u4e2a\u5ba2\u6237\u7ec6\u5206\u3002<\/li>\n    <li>\u5982\u679c\u60a8\u4f7f\u7528 Shopify \u7684 Google \u548c YouTube \u9891\u9053\uff0c\u60a8\u7684\u6298\u6263\u7801\u53ef\u80fd\u4f1a\u5728 Google Shopping \u4e2d\u516c\u5f00\u663e\u793a\uff0c\u5305\u62ec\u60a8\u4ece\u672a\u6253\u7b97\u5206\u4eab\u7684\u6298\u6263\u7801\u3002<\/li> \n    <li>\u5927\u591a\u6570\u5546\u5e97\u90fd\u80fd\u4ece\u4e24\u79cd\u6298\u6263\u65b9\u5f0f\u4e2d\u83b7\u76ca\uff0c\u4f46\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u60c5\u51b5\u3002\u9009\u62e9\u54ea\u79cd\u65b9\u5f0f\u53d6\u51b3\u4e8e\u4f60\u7684\u5b9e\u9645\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u54ea\u79cd\u65b9\u5f0f\u542c\u8d77\u6765\u66f4\u597d\u3002<\/li> \n  <\/ul>\n<\/section>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u6211\u4eec\u5982\u4f55\u9a8c\u8bc1\u672c\u6307\u5357<\/strong><br>\u672c\u6307\u5357\u57fa\u4e8e Shopify \u5b98\u65b9\u6298\u6263\u6587\u6863\u3001Google Merchant Center \u6587\u6863\u4ee5\u53ca DiscountRay \u5bf9\u81ea\u52a8\u6298\u6263\u3001\u5ba2\u6237\u8d44\u683c\u3001\u6298\u6263\u7ec4\u5408\u548c\u7ed3\u8d26\u884c\u4e3a\u7684\u5185\u90e8\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-automatic-discounts-actually-do\">\u81ea\u52a8\u6298\u6263\u7a76\u7adf\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/a><\/li><li><a href=\"#what-discount-codes-actually-do\">\u6298\u6263\u7801\u7a76\u7adf\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/a><\/li><li><a href=\"#where-each-one-actually-falls-short\">\u5404\u81ea\u7684\u4e0d\u8db3\u4e4b\u5904<\/a><ul><li><a href=\"#automatic-discount-limitations\">\u81ea\u52a8\u6298\u6263\u9650\u5236<\/a><\/li><li><a href=\"#discount-code-limitations\">\u6298\u6263\u7801\u9650\u5236<\/a><\/li><\/ul><\/li><li><a href=\"#automatic-discounts-vs-discount-codes-a-direct-comparison\">\u81ea\u52a8\u6298\u6263\u4e0e\u6298\u6263\u7801\uff1a\u76f4\u63a5\u6bd4\u8f83<\/a><\/li><li><a href=\"#how-to-choose-a-decision-framework-that-actually-helps\">\u4f55\u65f6\u4f7f\u7528\u6298\u6263\u7801\uff0c\u4f55\u65f6\u4f7f\u7528\u81ea\u52a8\u6298\u6263<\/a><\/li><li><a href=\"#how-this-choice-connects-to-your-broader-discount-strategy\">\u8fd9\u4e00\u9009\u62e9\u5982\u4f55\u4e0e\u60a8\u7684\u6574\u4f53\u6298\u6263\u7b56\u7565\u76f8\u8054\u7cfb<\/a><\/li><li><a href=\"#conclusion\">\u7ed3\u8bba<\/a><\/li><li><a href=\"#faq\">\u81ea\u52a8\u6298\u6263\u4e0e\u6298\u6263\u7801\uff1a\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><ul><li><a href=\"#faq-question-1780387724399\">Shopify\u7684\u81ea\u52a8\u6298\u6263\u548c\u4f18\u60e0\u7801\u53ef\u4ee5\u540c\u65f6\u4f7f\u7528\u5417\uff1f<\/a><\/li><li><a href=\"#faq-question-1780387774965\">\u4e3a\u4ec0\u4e48\u6211\u65e0\u6cd5\u5728 Shopify \u4e0a\u4e3a\u7279\u5b9a\u5ba2\u6237\u63d0\u4f9b\u81ea\u52a8\u6298\u6263\uff1f<\/a><\/li><li><a href=\"#faq-question-1780387789613\">\u6211\u7684 Shopify \u6298\u6263\u7801\u5728 Google \u4e0a\u5bf9\u516c\u4f17\u53ef\u89c1\u5417\uff1f<\/a><\/li><li><a href=\"#faq-question-1780387815309\">\u6211\u5728Shopify\u4e0a\u6700\u591a\u53ef\u4ee5\u540c\u65f6\u542f\u7528\u591a\u5c11\u4e2a\u81ea\u52a8\u6298\u6263\uff1f<\/a><\/li><li><a href=\"#faq-question-1780387830229\">\u987e\u5ba2\u66f4\u559c\u6b22\u81ea\u52a8\u6298\u6263\u8fd8\u662f\u6298\u6263\u7801\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-automatic-discounts-actually-do\">\u81ea\u52a8\u6298\u6263\u7a76\u7adf\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n\n\n\n<p>\u7ed3\u8d26\u65f6\u81ea\u52a8\u5e94\u7528\u6298\u6263\uff0c\u65e0\u9700\u987e\u5ba2\u8f93\u5165\u4efb\u4f55\u5185\u5bb9\u3002\u53ea\u9700\u8bbe\u7f6e\u597d\u6761\u4ef6\uff0c\u5f53\u987e\u5ba2\u6ee1\u8db3\u6761\u4ef6\u65f6\uff0c\u6298\u6263\u5c31\u4f1a\u81ea\u52a8\u751f\u6548\u3002\u65e0\u9700\u8f93\u5165\u6298\u6263\u7801\uff0c\u65e0\u9700\u9075\u5faa\u4efb\u4f55\u64cd\u4f5c\u8bf4\u660e\uff0c\u4e5f\u65e0\u9700\u62c5\u5fc3\u987e\u5ba2\u5fd8\u8bb0\u4f7f\u7528\u6298\u6263\u3002<\/p>\n\n\n\n<p>Shopify \u539f\u751f\u652f\u6301\u56db\u79cd\u7c7b\u578b\u7684\u81ea\u52a8\u6298\u6263\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ba2\u5355\u51cf\u514d\u91d1\u989d&nbsp;<\/li>\n\n\n\n<li>\u7279\u5b9a\u4ea7\u54c1\u6298\u6263\u91d1\u989d&nbsp;<\/li>\n\n\n\n<li>\u4e70 X \u9001 Y\uff0c<\/li>\n\n\n\n<li>\u514d\u8fd0\u8d39\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u60a8\u8bbe\u5b9a\u6761\u4ef6\uff08\u6700\u4f4e\u6d88\u8d39\u989d\u3001\u7279\u5b9a\u4ea7\u54c1\u3001\u6570\u91cf\u9608\u503c\uff09\uff0cShopify \u4f1a\u5728\u7ed3\u8d26\u65f6\u5904\u7406\u5176\u4f59\u4e8b\u9879\u3002<\/p>\n\n\n\n<p>\u5b83\u4eec\u6700\u9002\u5408\u5168\u5e97\u4fc3\u9500\u3001\u6279\u91cf\u5b9a\u4ef7\u3001\u8d2d\u7269\u8f66\u603b\u989d\u95e8\u69db\u4ee5\u53ca\u4efb\u4f55\u60a8\u5e0c\u671b\u6240\u6709\u7b26\u5408\u6761\u4ef6\u7684\u987e\u5ba2\u90fd\u80fd\u8f7b\u677e\u4eab\u53d7\u6298\u6263\u7684\u573a\u666f\u3002\u9ed1\u8272\u661f\u671f\u4e94\u5168\u573a\u4fc3\u9500\u3001\u201c\u6d88\u8d39\u6ee11\u81f375\u7f8e\u5143\u514d\u8fd0\u8d39\u201d\u4ee5\u53ca\u4e70\u4e8c\u9001\u4e00\u7b49\u4f18\u60e0\u6d3b\u52a8\u90fd\u662f\u7edd\u4f73\u4e4b\u9009\u3002<\/p>\n\n\n\n<p>Shopify \u7684\u539f\u751f\u81ea\u52a8\u6298\u6263\u529f\u80fd\u53ef\u4ee5\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u3002 <a href=\"https:\/\/help.shopify.com\/en\/manual\/discounts\/managing-discounts\" target=\"_blank\" rel=\"noreferrer noopener\">\u6bcf\u4e2a\u6298\u6263\u6700\u591a\u9002\u7528\u4e8e\u4e94\u4e2a\u5ba2\u6237\u7fa4\u4f53<\/a>\u3002 \u7136\u800c\uff0c <a href=\"https:\/\/help.shopify.com\/en\/manual\/shopify-admin\/productivity-tools\/using-tags\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify \u4e0d\u63d0\u4f9b\u76f4\u63a5\u7684\u5ba2\u6237\u6807\u7b7e\u9009\u62e9\u5668<\/a> \u5728\u6298\u6263\u8d44\u683c\u5b57\u6bb5\u5185\u3002\u5546\u5bb6\u9700\u8981\u5148\u6839\u636e\u5ba2\u6237\u6807\u7b7e\u521b\u5efa\u5ba2\u6237\u7ec6\u5206\uff0c\u7136\u540e\u4f7f\u7528\u8fd9\u4e9b\u7ec6\u5206\u6765\u786e\u5b9a\u6298\u6263\u8d44\u683c\u3002&nbsp;<\/p>\n\n\n\n<p>\u7c7b\u4f3c\u5e94\u7528 <a href=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=automatic-discounts-vs-discount-codes\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/discountray?ref=efolillc&amp;utm_source=discounrray_website&amp;utm_medium=blog&amp;utm_campaign=automatic-discounts-vs-discount-codes\" rel=\"noreferrer noopener\">\u6298\u6263\u96f7<\/a> \u901a\u8fc7\u652f\u6301 B2B \u5b9a\u4ef7\u548c\u57fa\u4e8e\u5ba2\u6237\u7ec4\/\u6807\u7b7e\u7684\u81ea\u52a8\u6298\u6263\uff0c\u4f7f\u8fd9\u79cd\u5b9a\u4ef7\u65b9\u5f0f\u66f4\u52a0\u76f4\u63a5\uff0c\u8fd9\u6837\u6279\u53d1\u4e70\u5bb6\u3001\u5fe0\u8bda\u5ea6\u4f1a\u5458\u6216\u5176\u4ed6\u5e26\u6709\u6807\u7b7e\u7684\u5ba2\u6237\u7ec4\u5c31\u53ef\u4ee5\u5728\u4e0d\u8f93\u5165\u6298\u6263\u7801\u7684\u60c5\u51b5\u4e0b\u83b7\u5f97\u81ea\u52a8\u5b9a\u4ef7\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-discount-codes-actually-do\">\u6298\u6263\u7801\u7a76\u7adf\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n\n\n\n<p>\u6298\u6263\u7801\u5728\u7ed3\u8d26\u65f6\u624b\u52a8\u8f93\u5165\u3002\u987e\u5ba2\u8f93\u5165\u4ee3\u7801\u540e\uff0c\u6298\u6263\u5373\u751f\u6548\u3002 <a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\/report-types\/default-reports\/sales-report\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify \u6298\u6263\u7801\u9500\u552e\u989d\u62a5\u544a<\/a> \u53ef\u4ee5\u663e\u793a\u4ee3\u7801\u7684\u4f7f\u7528\u9891\u7387\u4ee5\u53ca\u54ea\u4e9b\u6298\u6263\u5e26\u6765\u4e86\u9500\u552e\u989d\u3002\u60a8\u53ef\u4ee5\u521b\u5efa\u901a\u7528\u4ee3\u7801\uff08\u4f8b\u5982 SUMMER20\uff09\u3001\u7528\u4e8e\u7279\u5b9a\u6d3b\u52a8\u7684\u4e13\u5c5e\u4ee3\u7801\uff0c\u6216\u8005\u4ec5\u9650\u7279\u5b9a\u5ba2\u6237\u6216\u7ec6\u5206\u5e02\u573a\u4f7f\u7528\u7684\u4ee3\u7801\u3002<\/p>\n\n\n\n<p>\u539f\u751f\u5730\uff0c <a href=\"https:\/\/help.shopify.com\/en\/manual\/discounts\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify \u6298\u6263\u7801\u652f\u6301\u767e\u5206\u6bd4\u6298\u6263\u3001\u56fa\u5b9a\u91d1\u989d\u6298\u6263\u3001\u4e70 X \u9001 Y \u4f18\u60e0\u548c\u514d\u8fd0\u8d39\u3002<\/a>\u4f46\u4f18\u60e0\u7801\u5177\u5907\u81ea\u52a8\u6298\u6263\u6240\u4e0d\u5177\u5907\u7684\u529f\u80fd\u3002\u60a8\u53ef\u4ee5\u9650\u5236\u4f18\u60e0\u7801\u7684\u603b\u5151\u6362\u6b21\u6570\uff0c\u9650\u5236\u6bcf\u4f4d\u987e\u5ba2\u53ea\u80fd\u4f7f\u7528\u4e00\u6b21\uff0c\u5c06\u4f18\u60e0\u7801\u4e0e\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u5173\u8054\u8d77\u6765\uff0c\u5e76\u67e5\u770b\u4f18\u60e0\u7801\u7684\u4f7f\u7528\u9891\u7387\u4ee5\u53ca\u54ea\u4e9b\u6298\u6263\u6700\u7ec8\u8f6c\u5316\u4e3a\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<p>\u6298\u6263\u7801\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u7406\u60f3\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5c06\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u4e0e\u6298\u6263\u7801\u7684\u4f7f\u7528\u60c5\u51b5\u8054\u7cfb\u8d77\u6765\uff1b\u5b83\u4e5f\u9002\u7528\u4e8e\u7f51\u7ea2\u5408\u4f5c\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u521b\u4f5c\u8005\u90fd\u9700\u8981\u4e00\u4e2a\u4e13\u5c5e\u7684\u3001\u53ef\u8ffd\u8e2a\u7684\u6298\u6263\u7801\uff1b\u6b64\u5916\uff0c\u6298\u6263\u7801\u8fd8\u9002\u7528\u4e8e\u8054\u76df\u8425\u9500\u9879\u76ee\u548c\u65b0\u7528\u6237\u4f18\u60e0\u3002\u6298\u6263\u7801\u8fd8\u5177\u6709\u81ea\u52a8\u6298\u6263\u65e0\u6cd5\u6bd4\u62df\u7684\u5fc3\u7406\u6548\u5e94\u3002\u5f53\u6d88\u8d39\u8005\u8f93\u5165\u6298\u6263\u7801\u65f6\uff0c\u4ed6\u4eec\u4f1a\u89c9\u5f97\u81ea\u5df1\u83b7\u5f97\u4e86\u67d0\u79cd\u4e13\u5c5e\u4f18\u60e0\uff0c\u8fd9\u79cd\u611f\u89c9\u80fd\u591f\u4fc3\u4f7f\u72b9\u8c6b\u4e0d\u51b3\u7684\u4e70\u5bb6\u6700\u7ec8\u4e0b\u5355\uff0c\u800c\u81ea\u52a8\u5e94\u7528\u7684\u6298\u6263\u5219\u65e0\u6cd5\u8fbe\u5230\u8fd9\u79cd\u6548\u679c\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-each-one-actually-falls-short\">\u5404\u81ea\u7684\u4e0d\u8db3\u4e4b\u5904<\/h2>\n\n\n\n<p>\u5728\u6bd4\u8f83\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u65f6\uff0c\u4e00\u65e6\u4f60\u4e86\u89e3\u6bcf\u79cd\u9009\u9879\u5bf9\u5546\u5bb6\u9020\u6210\u7684\u9650\u5236\uff0c\u771f\u6b63\u7684\u533a\u522b\u5c31\u4f1a\u53d8\u5f97\u6e05\u6670\u8d77\u6765\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automatic-discount-limitations\">\u81ea\u52a8\u6298\u6263\u9650\u5236<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ec5\u9650\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u7b26\u5408\u8d44\u683c\uff1a <\/strong>Shopify \u7684\u539f\u751f\u81ea\u52a8\u6298\u6263\u529f\u80fd\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u5b9a\u5411\uff0c\u4f46\u6bcf\u4e2a\u81ea\u52a8\u6298\u6263\u6700\u591a\u53ea\u80fd\u5305\u542b\u4e94\u4e2a\u5ba2\u6237\u7fa4\u4f53\u3002\u8fd9\u5bf9\u4e8e\u7b80\u5355\u7684 VIP\u3001\u4f1a\u5458\u6216\u6279\u53d1\u5ba2\u6237\u7fa4\u4f53\u6765\u8bf4\u975e\u5e38\u9002\u7528\uff0c\u5c24\u5176\u662f\u5728\u8fd9\u4e9b\u7fa4\u4f53\u5df2\u7ecf\u5212\u5206\u6210\u5ba2\u6237\u7ec6\u5206\u7684\u60c5\u51b5\u4e0b\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u9700\u8981\u4f17\u591a\u5ba2\u6237\u4e13\u5c5e\u5b9a\u4ef7\u89c4\u5219\u6216\u66f4\u9ad8\u7ea7 B2B \u5b9a\u4ef7\u903b\u8f91\u7684\u5e97\u94fa\u6765\u8bf4\uff0c\u8fd9\u79cd\u9650\u5236\u5c31\u663e\u5f97\u4e0d\u591f\u7528\u4e86\u3002<\/li>\n\n\n\n<li><strong>\u6709\u6548\u6298\u6263\u9650\u989d\uff1a<\/strong> <a href=\"https:\/\/help.shopify.com\/en\/manual\/discounts\/discount-methods\/automatic-discounts\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify \u5c06\u81ea\u52a8\u751f\u6548\u7684\u6298\u6263\u4e0a\u9650\u8bbe\u4e3a 25%\u3002<\/a>\u800c\u4e14\uff0c\u8fd9\u4e2a\u603b\u989d\u5305\u542b\u4e86\u5e97\u5185\u6240\u6709\u5e94\u7528\u63d0\u4f9b\u7684\u6298\u6263\u3002\u5bf9\u5927\u591a\u6570\u5546\u5e97\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u4e0d\u662f\u65e5\u5e38\u9700\u8981\u8003\u8651\u7684\u95ee\u9898\u3002\u4f46\u5bf9\u4e8e\u90a3\u4e9b\u8fd0\u8425\u590d\u6742\u7684\u591a\u6bb5\u5f0f\u5b9a\u4ef7\u3001\u5f00\u5c55\u591a\u9879\u4fc3\u9500\u6d3b\u52a8\u6216\u591a\u4e2a\u5e94\u7528\u6298\u6263\u6d3b\u52a8\u7684\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u5f88\u5feb\u5c31\u4f1a\u6210\u4e3a\u4e00\u4e2a\u96be\u4ee5\u903e\u8d8a\u7684\u74f6\u9888\u3002<\/li>\n\n\n\n<li><strong>\u62a5\u544a\u5dee\u5f02\uff1a <\/strong>\u539f\u751f\u81ea\u52a8\u6298\u6263\u4e0e\u624b\u52a8\u8f93\u5165\u7684\u6298\u6263\u7801\u4e0d\u540c\u3002\u5b83\u4eec\u4f1a\u5728\u6ee1\u8db3\u6761\u4ef6\u65f6\u81ea\u52a8\u5e94\u7528\uff0c\u56e0\u6b64\u4e0d\u4f1a\u88ab\u8ba1\u5165\u5ba2\u6237\u8f93\u5165\u7684\u6298\u6263\u7801\u5151\u6362\u8bb0\u5f55\u3002\u5982\u679c\u5546\u5bb6\u7684\u5206\u6790\u8bbe\u7f6e\u6216\u7b2c\u4e09\u65b9\u62a5\u544a\u5de5\u5177\u662f\u57fa\u4e8e\u6298\u6263\u7801\u4f7f\u7528\u60c5\u51b5\u6784\u5efa\u7684\uff0c\u90a3\u4e48\u81ea\u52a8\u6298\u6263\u53ef\u80fd\u4e0d\u4f1a\u51fa\u73b0\u5728\u76f8\u540c\u7684\u6298\u6263\u7801\u5151\u6362\u6570\u636e\u4e2d\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discount-code-limitations\">\u6298\u6263\u7801\u9650\u5236<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Shopping \u66dd\u5149\u98ce\u9669\uff1a<\/strong> \u5982\u679c Google \u548c YouTube \u9891\u9053\u5df2\u8fde\u63a5\uff0c\u5219\u7b26\u5408\u6761\u4ef6\u3002 <a href=\"https:\/\/support.google.com\/merchants\/answer\/15474557\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u6298\u6263\u7801\u53ef\u4ee5\u4f5c\u4e3aGoogle\u63a8\u5e7f\u6d3b\u52a8\u53d1\u5e03\u3002<\/a> \u5e76\u4f1a\u5728 Google \u641c\u7d22\u7ed3\u679c\u9875\u9762\u5168\u9762\u5c55\u793a\u3002\u5982\u679c\u67d0\u4e2a\u4f18\u60e0\u7801\u539f\u672c\u53ea\u7528\u4e8e\u7279\u5b9a\u63a8\u5e7f\u6d3b\u52a8\u3001VIP \u53d7\u4f17\u6216\u5185\u90e8\u4f7f\u7528\uff0c\u5374\u610f\u5916\u5730\u88ab\u53d1\u5e03\u5230\u4e86 Google\uff0c\u8fd9\u53ef\u80fd\u4f1a\u9020\u6210\u95ee\u9898\u3002\u4e3a\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\uff0c\u5546\u5bb6\u5e94\u68c0\u67e5\u6298\u6263\u7684\u9500\u552e\u6e20\u9053\u8bbe\u7f6e\uff0c\u5e76\u53d6\u6d88\u53d1\u5e03\u4efb\u4f55\u4e0d\u5e94\u5728 Google \u4e0a\u663e\u793a\u7684\u4fc3\u9500\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u5e76\u975e\u6240\u6709\u4ee3\u7801\u90fd\u7b26\u5408 Google \u63a8\u5e7f\u540c\u6b65\u7684\u6761\u4ef6\uff1a<\/strong> Google \u7684 Shopify \u4fc3\u9500\u6587\u6863\u652f\u6301\u5bf9\u67d0\u4e9b\u4ea7\u54c1\u548c\u53d8\u4f53\u4f7f\u7528\u56fa\u5b9a\u91d1\u989d\u6298\u6263\u548c\u767e\u5206\u6bd4\u6298\u6263\u7801\u3002 <a href=\"https:\/\/support.google.com\/merchants\/answer\/14232690\" target=\"_blank\" rel=\"noreferrer noopener\">\u90e8\u5206\u4fc3\u9500\u7c7b\u578b\u548c\u6761\u4ef6\u4e0d\u53d7\u652f\u6301\u3002<\/a>\u5176\u4e2d\u5305\u62ec\u514d\u8fd0\u8d39\u4fc3\u9500\u3001\u4e70 X \u9001 Y \u4fc3\u9500\u3001\u65e0\u622a\u6b62\u65e5\u671f\u4fc3\u9500\u4ee5\u53ca\u9488\u5bf9\u7279\u5b9a\u7528\u6237\u7684\u6298\u6263\u3002\u56e0\u6b64\uff0c\u98ce\u9669\u4e3b\u8981\u5b58\u5728\u4e8e Google \u548c YouTube \u9891\u9053\u4e0a\u53d1\u5e03\u7684\u6709\u6548\u4f18\u60e0\u7801\u4e2d\u3002<\/li>\n\n\n\n<li><strong>\u7ed3\u8d26\u6469\u64e6\uff1a<\/strong> \u4f18\u60e0\u7801\u7684\u8bbe\u8ba1\u672c\u8eab\u5c31\u5b58\u5728\u6469\u64e6\u3002\u5982\u679c\u987e\u5ba2\u627e\u4e0d\u5230\u4e4b\u524d\u88ab\u544a\u77e5\u7684\u4f18\u60e0\u7801\uff0c\u6216\u8005\u5728\u7ed3\u8d26\u524d\u5fd8\u8bb0\u4f7f\u7528\uff0c\u4ed6\u4eec\u7684\u8d2d\u7269\u4f53\u9a8c\u4f1a\u6bd4\u81ea\u52a8\u83b7\u5f97\u6298\u6263\u7684\u987e\u5ba2\u5dee\u5f88\u591a\u3002<\/li>\n\n\n\n<li><strong>\u4f18\u60e0\u5238\u641c\u5bfb\u884c\u4e3a\uff1a <\/strong>\u5982\u679c\u4f18\u60e0\u7801\u603b\u662f\u6709\u6548\u3001\u91cd\u590d\u4f7f\u7528\u8fc7\u4e8e\u9891\u7e41\uff0c\u6216\u8005\u88ab\u4f18\u60e0\u5238\u7f51\u7ad9\u6536\u5f55\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u517b\u6210\u7b49\u5f85\u4f18\u60e0\u7801\u518d\u8d2d\u4e70\u7684\u4e60\u60ef\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u8fd9\u4f1a\u964d\u4f4e\u5168\u4ef7\u5546\u54c1\u7684\u8f6c\u5316\u7387\uff0c\u5e76\u4f7f\u6298\u6263\u6210\u4e3a\u4e00\u79cd\u7406\u6240\u5f53\u7136\u7684\u9009\u62e9\uff0c\u800c\u975e\u7279\u522b\u7684\u60ca\u559c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"automatic-discounts-vs-discount-codes-a-direct-comparison\">\u81ea\u52a8\u6298\u6263\u4e0e\u6298\u6263\u7801\uff1a\u76f4\u63a5\u6bd4\u8f83<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u81ea\u52a8\u6298\u6263<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u6298\u6263\u7801<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5ba2\u6237\u9700\u91c7\u53d6\u884c\u52a8<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6ca1\u6709\u4efb\u4f55<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u624b\u52a8\u8f93\u5165\u4ee3\u7801<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76f4\u63a5\u5ba2\u6237\u6807\u7b7e\u9009\u62e9\u5668<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6ca1\u6709\u76f4\u63a5\u7684\u6807\u7b7e\u9009\u62e9\u5668\u6765\u5b9e\u73b0\u539f\u751f\u81ea\u52a8\u6298\u6263\uff1b\u53ef\u4ee5\u901a\u8fc7\u5ba2\u6237\u7ec6\u5206\u6765\u5b9e\u73b0\u3002<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u662f\u7684\uff0c\u901a\u8fc7\u5ba2\u6237\u6216\u7ec6\u5206\u5e02\u573a\u8d44\u683c<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5728\u62a5\u544a\u4e2d\u4ee5\u4ee3\u7801\u5f62\u5f0f\u8ddf\u8e2a<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0d<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u662f\u7684<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5e7f\u544a\u7cfb\u5217\u5c42\u9762\u7684\u5f52\u56e0<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6709\u9650\u7684<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5f3a\u7684<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u4e0e\u5176\u4ed6\u6298\u6263\u53e0\u52a0\u4f7f\u7528<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u53ef\u914d\u7f6e\uff1b\u53ef\u80fd\u5b58\u5728\u51b2\u7a81<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u53ef\u914d\u7f6e\uff1b\u5f53\u51fa\u73b0\u51b2\u7a81\u65f6\uff0cShopify \u4f1a\u5e94\u7528\u6700\u4f73\u7684\u7b26\u5408\u6761\u4ef6\u7684\u6298\u6263\u6216\u7ec4\u5408\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Google Shopping \u53ef\u89c1\u6027\u98ce\u9669<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4f4e\u7684<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u662f\u7684\uff0c\u5982\u679c Google \u6e20\u9053\u5904\u4e8e\u6fc0\u6d3b\u72b6\u6001\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6d3b\u52a8\u9650\u989d\uff08Shopify \u539f\u751f\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u603b\u517125\u4e2a\uff0c\u5305\u62ec\u57fa\u4e8e\u5e94\u7528\u7a0b\u5e8f\u7684<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9ad8\u8fbe2000\u4e07<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u9002\u5408<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5168\u573a\u4fc3\u9500\u3001\u6279\u91cf\u4f18\u60e0\u3001\u95e8\u69db\u6298\u6263<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u8425\u9500\u6d3b\u52a8\u3001\u8054\u76df\u8425\u9500\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3001VIP\u8ba1\u5212\u3001\u8ffd\u8e2a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-choose-a-decision-framework-that-actually-helps\">\u4f55\u65f6\u4f7f\u7528\u6298\u6263\u7801\uff0c\u4f55\u65f6\u4f7f\u7528\u81ea\u52a8\u6298\u6263<\/h2>\n\n\n\n<p>\u4e0e\u5176\u542b\u7cca\u5730\u8bf4\u201c\u89c6\u60c5\u51b5\u800c\u5b9a\u201d\uff0c\u4e0d\u5982\u9010\u4e2a\u76ee\u6807\u5730\u5206\u6790\u4f7f\u7528\u81ea\u52a8\u6298\u6263\u4e0e\u6298\u6263\u7801\u7684\u533a\u522b\u3002<\/p>\n\n\n\n<p><strong>\u5f00\u5c55\u5168\u7ad9\u4fc3\u9500\u6216\u57fa\u4e8e\u95e8\u69db\u7684\u4fc3\u9500\u6d3b\u52a8\uff1a<\/strong> \u4f7f\u7528\u81ea\u52a8\u6298\u6263\u3002\u65e2\u7136\u4f18\u60e0\u9762\u5411\u6240\u6709\u4eba\uff0c\u5c31\u6ca1\u5fc5\u8981\u589e\u52a0\u8f93\u5165\u4f18\u60e0\u7801\u7684\u9ebb\u70e6\u3002<\/p>\n\n\n\n<p><strong>\u5956\u52b1\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u3001\u7279\u5b9a\u6807\u7b7e\u7ec4\u6216\u4f1a\u5458\u7b49\u7ea7\uff1a <\/strong>Shopify \u7684\u539f\u751f\u81ea\u52a8\u6298\u6263\u529f\u80fd\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u5b9a\u5411\uff0c\u5305\u62ec\u57fa\u4e8e\u5ba2\u6237\u6807\u7b7e\u521b\u5efa\u7684\u7fa4\u4f53\uff0c\u4f46\u8fd9\u79cd\u8bbe\u7f6e\u5e76\u975e\u603b\u662f\u76f4\u63a5\u6709\u6548\uff0c\u4e5f\u96be\u4ee5\u6269\u5c55\u5230\u9ad8\u7ea7 B2B \u5b9a\u4ef7\u573a\u666f\u3002\u5982\u679c\u60a8\u9700\u8981\u4e3a\u5e26\u6709\u6807\u7b7e\u7684\u5ba2\u6237\uff08\u4f8b\u5982 B2B \u4e70\u5bb6\u3001VIP \u4f1a\u5458\u6216\u4f1a\u5458\u7b49\u7ea7\u5ba2\u6237\uff09\u63d0\u4f9b\u81ea\u52a8\u6298\u6263\uff0c\u53ef\u4ee5\u4f7f\u7528 DiscountRay \u7b49\u5e94\u7528\u6765\u5b9e\u73b0\u57fa\u4e8e\u6807\u7b7e\u7684\u81ea\u52a8\u6298\u6263\uff0c\u800c\u65e0\u9700\u4f7f\u7528\u6298\u6263\u7801\u3002<\/p>\n\n\n\n<p><strong>\u7535\u5b50\u90ae\u4ef6\u3001\u7f51\u7ea2\u6216\u8054\u76df\u8425\u9500\u6d3b\u52a8<\/strong>\u4f7f\u7528\u6298\u6263\u7801\u3002\u4f60\u9700\u8981\u8ffd\u8e2a\u5f52\u56e0\u548c\u5151\u6362\u60c5\u51b5\uff0c\u800c\u6bcf\u4e2a\u6e20\u9053\u6216\u521b\u4f5c\u8005\u4f7f\u7528\u552f\u4e00\u7684\u6298\u6263\u7801\u662f\u8861\u91cf\u5b9e\u9645\u6548\u679c\u6700\u7b80\u6d01\u6709\u6548\u7684\u539f\u751f\u65b9\u6cd5\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u5e0c\u671b\u4fdd\u6301\u4e13\u5c5e\u7684\u4f1a\u5458\u6216VIP\u4f18\u60e0\uff1a<\/strong> \u4f7f\u7528\u8bbe\u6709\u4f7f\u7528\u6b21\u6570\u4e0a\u9650\u7684\u6298\u6263\u7801\u3002\u5982\u679c\u8be5\u6298\u6263\u7801\u7b26\u5408 Google \u63a8\u5e7f\u540c\u6b65\u6761\u4ef6\uff0c\u8bf7\u786e\u4fdd\u5728\u6b63\u5f0f\u4e0a\u7ebf\u524d\u4e0d\u8981\u5c06\u5176\u53d1\u5e03\u5230\u60a8\u7684 Google \u548c YouTube \u9500\u552e\u6e20\u9053\u3002\u5426\u5219\uff0c\u5b83\u53ef\u80fd\u4f1a\u8d85\u51fa\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u8303\u56f4\u3002<\/p>\n\n\n\n<p><strong>\u5ba2\u6d41\u91cf\u5927\u7684\u5546\u5e97\uff0c\u5e0c\u671b\u62e5\u6709\u7b80\u6d01\u6d41\u7545\u7684\u7ed3\u8d26\u4f53\u9a8c\uff1a <\/strong>\u5c3d\u53ef\u80fd\u9009\u62e9\u81ea\u52a8\u6298\u6263\u3002\u6d41\u901a\u7684\u4f18\u60e0\u7801\u8d8a\u5c11\uff0c\u53e0\u52a0\u4f7f\u7528\u65f6\u7684\u610f\u5916\u60c5\u51b5\u5c31\u8d8a\u5c11\uff0c\u8bbf\u95ee\u4f18\u60e0\u5238\u7f51\u7ad9\u7684\u6b21\u6570\u4e5f\u5c31\u8d8a\u5c11\u3002<\/p>\n\n\n\n<p><strong>\u9700\u8981\u5728\u5206\u6790\u4e2d\u8fdb\u884c\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u7684\u5f52\u56e0\u5206\u6790\uff1a<\/strong> \u6298\u6263\u7801\u662f\u76ee\u524d\u66f4\u5f3a\u5927\u7684\u539f\u751f\u9009\u9879\u3002\u81ea\u52a8\u6298\u6263\u4e0e\u5ba2\u6237\u8f93\u5165\u7684\u6298\u6263\u7801\u5151\u6362\u65b9\u5f0f\u4e0d\u540c\uff0c\u56e0\u6b64\u53ef\u80fd\u4e0d\u4f1a\u51fa\u73b0\u5728\u4e13\u95e8\u4f9d\u8d56\u6298\u6263\u7801\u4f7f\u7528\u60c5\u51b5\u7684\u62a5\u544a\u8bbe\u7f6e\u4e2d\u3002<\/p>\n\n\n\n<p><strong>\u540c\u65f6\u8fd0\u884c\u8fd9\u4e24\u4e2a\u7a0b\u5e8f\uff1a <\/strong>\u4e0a\u7ebf\u524d\u8bf7\u4e86\u89e3\u7ec4\u5408\u8bbe\u7f6e\u3002Shopify \u5141\u8bb8\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u7ec4\u5408\u4f7f\u7528\uff0c\u4f46\u662f\u2026\u2026 <a href=\"https:\/\/help.shopify.com\/en\/manual\/discounts\/discount-combinations\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ec5\u5f53\u6bcf\u4e2a\u6298\u6263\u90fd\u914d\u7f6e\u4e3a\u4e0e\u5176\u4ed6\u6298\u6263\u7684\u7c7b\u522b\u7ec4\u5408\u65f6\u624d\u6709\u6548<\/a>\u5728\u4efb\u4f55\u8425\u9500\u6d3b\u52a8\u4e0a\u7ebf\u4e4b\u524d\uff0c\u5148\u4ee5\u771f\u5b9e\u987e\u5ba2\u7684\u8eab\u4efd\u6d4b\u8bd5\u7ed3\u8d26\u6d41\u7a0b\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-this-choice-connects-to-your-broader-discount-strategy\">\u8fd9\u4e00\u9009\u62e9\u5982\u4f55\u4e0e\u60a8\u7684\u6574\u4f53\u6298\u6263\u7b56\u7565\u76f8\u8054\u7cfb<\/h2>\n\n\n\n<p>\u81ea\u52a8\u6298\u6263\u8fd8\u662f\u4ee3\u7801\u6298\u6263\u7684\u51b3\u5b9a\u4e0d\u4ec5\u4ec5\u662f\u7ed3\u8d26\u8bbe\u7f6e\u7684\u95ee\u9898\uff0c\u5b83\u8fd8\u4f1a\u5f71\u54cd\u4f60\u6574\u4e2a\u6298\u6263\u7b56\u7565\u7684\u6784\u5efa\u65b9\u5f0f\u3002\u8fd9\u4e2a\u9009\u62e9\u4e5f\u4e0e\u66f4\u5e7f\u6cdb\u7684\u5c42\u9762\u606f\u606f\u76f8\u5173\u3002 <a href=\"https:\/\/discountray.com\/zh\/blog\/shopify-discount-trends-2026\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/shopify-discount-trends-2026\/\" rel=\"noreferrer noopener\">2026 \u5e74 Shopify \u6298\u6263\u8d8b\u52bf<\/a>\u5546\u5bb6\u6b63\u671d\u7740\u66f4\u52a0\u4e2a\u6027\u5316\u3001\u81ea\u52a8\u5316\u548c\u57fa\u4e8e\u7ec6\u5206\u5e02\u573a\u7684\u5b9a\u4ef7\u7b56\u7565\u53d1\u5c55\u3002<\/p>\n\n\n\n<p><strong>\u57fa\u4e8e\u4f1a\u5458\u5fe0\u8bda\u5ea6\u7684\u6298\u6263 <\/strong>\u6839\u636e\u4f60\u662f\u60f3\u8ba9\u5ba2\u6237\u611f\u89c9\u81ea\u5df1\u901a\u8fc7\u67d0\u79cd\u65b9\u5f0f\u83b7\u5f97\u4e86\u67d0\u79cd\u4e1c\u897f\uff08\u4ee3\u7801\uff09\uff0c\u8fd8\u662f\u60f3\u8ba9\u4ed6\u4eec\u4f53\u9a8c\u65e0\u7f1d\u5b9a\u4ef7\u4f5c\u4e3a\u5176\u8eab\u4efd\u7684\u798f\u5229\uff08\u81ea\u52a8\uff09\uff0c\u5176\u5de5\u4f5c\u65b9\u5f0f\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<p><strong>\u4e3aB2B\u4e70\u5bb6\u6216\u7ec6\u5206\u5ba2\u6237\u7fa4\u4f53\u63d0\u4f9b\u4e2a\u6027\u5316\u6298\u6263<\/strong> \u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u81ea\u52a8\u4ea4\u4ed8\u7684\u6548\u679c\u66f4\u597d\uff0c\u56e0\u4e3a\u89c4\u6a21\u5316\u5b9a\u4ef7\u4f1a\u8ba9\u4eba\u611f\u89c9\u66f4\u7a33\u5b9a\u3001\u66f4\u53ef\u4fe1\u3002<\/p>\n\n\n\n<p><strong>\u9488\u5bf9\u7279\u5b9a\u5e02\u573a\u7684\u4fc3\u9500\u6d3b\u52a8<\/strong> \u5982\u679c\u60a8\u5e0c\u671b\u8de8\u533a\u57df\u8fdb\u884c\u6d3b\u52a8\u7ea7\u8ddf\u8e2a\uff0c\u53ef\u80fd\u9700\u8981\u4f7f\u7528\u4ee3\u7801\u3002\u4f46\u57fa\u4e8e\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) \u7684\u4f18\u60e0\u901a\u5e38\u6bd4\u81ea\u52a8\u6298\u6263\u66f4\u6709\u6548\uff0c\u56e0\u4e3a\u201c\u8fbe\u5230\u9608\u503c\u201d\u548c\u201c\u770b\u5230\u4f18\u60e0\u201d\u4e4b\u95f4\u7684\u6469\u64e6\u8d8a\u5c0f\u8d8a\u597d\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u7b56\u7565\u90fd\u5efa\u7acb\u5728\u4f60\u5728\u6b64\u5904\u505a\u51fa\u7684\u540c\u4e00\u4e2a\u6839\u672c\u9009\u62e9\u4e4b\u4e0a\u3002\u9996\u5148\u505a\u5bf9\u8fd9\u4e00\u70b9\uff0c\u610f\u5473\u7740\u4f60\u5176\u4f59\u7684\u6298\u6263\u67b6\u6784\u90fd\u5efa\u7acb\u5728\u575a\u5b9e\u7684\u57fa\u7840\u4e4b\u4e0a\uff0c\u800c\u4e0d\u662f\u7531\u5404\u79cd\u6743\u5b9c\u4e4b\u8ba1\u62fc\u51d1\u800c\u6210\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u89e3\u51b3\u7684\u662f\u4e0d\u540c\u7684\u95ee\u9898\uff0c\u5927\u591a\u6570\u5546\u5bb6\u90fd\u4f1a\u72af\u8fd9\u6837\u7684\u9519\u8bef\uff1a\u628a\u5b83\u4eec\u6df7\u4e3a\u4e00\u8c08\u3002\u5bf9\u4e8e\u8986\u76d6\u9762\u5e7f\u6216\u9700\u8981\u6d41\u7545\u4f53\u9a8c\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u8bf7\u4f7f\u7528\u81ea\u52a8\u6298\u6263\u6765\u7b80\u5316\u6d41\u7a0b\uff1b\u800c\u5f53\u60a8\u9700\u8981\u8ffd\u8e2a\u6d3b\u52a8\u8fdb\u5ea6\u3001\u63a7\u5236\u5151\u6362\u6216\u5b9e\u73b0\u4e13\u5c5e\u4f18\u60e0\u65f6\uff0c\u5219\u5e94\u4f7f\u7528\u6298\u6263\u7801\u3002\u6b64\u5916\uff0c\u5728\u4e0b\u6b21\u6d3b\u52a8\u4e0a\u7ebf\u524d\uff0c\u8bf7\u52a1\u5fc5\u4e86\u89e3 Shopify \u5bf9\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u7684\u9650\u5236\u3002<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">\u81ea\u52a8\u6298\u6263\u4e0e\u6298\u6263\u7801\uff1a\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1780387724399\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>Shopify\u7684\u81ea\u52a8\u6298\u6263\u548c\u4f18\u60e0\u7801\u53ef\u4ee5\u540c\u65f6\u4f7f\u7528\u5417\uff1f<\/strong>?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u662f\u7684\uff0c\u524d\u63d0\u662f\u4e24\u4e2a\u6298\u6263\u90fd\u8bbe\u7f6e\u4e3a\u53ef\u4ee5\u53e0\u52a0\u4f7f\u7528\u3002Shopify \u5141\u8bb8\u81ea\u52a8\u6298\u6263\u548c\u6298\u6263\u7801\u53e0\u52a0\u4f7f\u7528\uff0c\u4f46\u524d\u63d0\u662f\u6bcf\u4e2a\u6298\u6263\u7684\u7ec4\u5408\u8bbe\u7f6e\u90fd\u5141\u8bb8\u8fd9\u6837\u505a\u3002\u4e3a\u4e86\u907f\u514d\u610f\u5916\u53e0\u52a0\uff0c\u8bf7\u52a1\u5fc5\u5728\u4efb\u4f55\u4fc3\u9500\u6d3b\u52a8\u4e0a\u7ebf\u524d\u6d4b\u8bd5\u7ed3\u8d26\u6d41\u7a0b\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780387774965\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u4e3a\u4ec0\u4e48\u6211\u65e0\u6cd5\u5728 Shopify \u4e0a\u4e3a\u7279\u5b9a\u5ba2\u6237\u63d0\u4f9b\u81ea\u52a8\u6298\u6263\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Shopify 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class=\"rank-math-answer\">\n\n<p>\u53ef\u4ee5\uff0c\u4f46\u5e76\u975e\u6240\u6709\u4f18\u60e0\u7801\u90fd\u81ea\u52a8\u7b26\u5408\u6761\u4ef6\u3002\u5982\u679c Google \u548c YouTube \u9891\u9053\u5df2\u542f\u7528\uff0c\u7b26\u5408\u6761\u4ef6\u7684 Shopify \u6298\u6263\u53ef\u4ee5\u540c\u6b65\u4e3a Google \u63a8\u5e7f\u6d3b\u52a8\uff0c\u5e76\u5728 Google \u7684\u5404\u4e2a\u5e73\u53f0\u4e0a\u5c55\u793a\u3002\u8981\u5c06\u63a8\u5e7f\u6d3b\u52a8\u8bbe\u4e3a\u79c1\u5bc6\uff0c\u8bf7\u5728\u6298\u6263\u4e0a\u7ebf\u524d\u68c0\u67e5\u5176\u9500\u552e\u6e20\u9053\u8bbe\u7f6e\uff0c\u5e76\u5c06\u5176\u4ece Google \u548c YouTube \u9500\u552e\u6e20\u9053\u4e2d\u53d6\u6d88\u53d1\u5e03\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780387815309\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u6211\u5728Shopify\u4e0a\u6700\u591a\u53ef\u4ee5\u540c\u65f6\u542f\u7528\u591a\u5c11\u4e2a\u81ea\u52a8\u6298\u6263\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u6700\u9ad8\u53ef\u4eab 25 \u6298\u4f18\u60e0\uff0c\u5305\u62ec\u6240\u6709\u5df2\u5b89\u88c5\u5e94\u7528\u7a0b\u5e8f\u7684\u6298\u6263\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780387830229\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>\u987e\u5ba2\u66f4\u559c\u6b22\u81ea\u52a8\u6298\u6263\u8fd8\u662f\u6298\u6263\u7801\uff1f<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u8fd9\u53d6\u51b3\u4e8e\u5177\u4f53\u7684\u8425\u9500\u6d3b\u52a8\u3002\u81ea\u52a8\u6298\u6263\u53ef\u4ee5\u51cf\u5c11\u7ed3\u8d26\u6d41\u7a0b\u4e2d\u7684\u6469\u64e6\uff0c\u9002\u7528\u4e8e\u5168\u7ad9\u7edf\u4e00\u5b9a\u4ef7\u3001\u57fa\u4e8e\u95e8\u69db\u7684\u5b9a\u4ef7\u6216\u57fa\u4e8e\u5ba2\u6237\u8eab\u4efd\u7684\u5b9a\u4ef7\u3002\u800c\u6298\u6263\u7801\u5219\u66f4\u9002\u5408\u5546\u5bb6\u9700\u8981\u8ffd\u8e2a\u8425\u9500\u6d3b\u52a8\u3001\u8fdb\u884c\u5f71\u54cd\u8005\u5f52\u56e0\u5206\u6790\u3001\u63d0\u4f9b\u8054\u76df\u8425\u9500\u4ee3\u7801\u6216\u6253\u9020\u66f4\u4e13\u5c5e\u7684\u5151\u6362\u4f53\u9a8c\u7684\u60c5\u51b5\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"ef-author-bio-box\">\n  <div class=\"ef-author-bio-left\">\n    <img decoding=\"async\" class=\"ef-author-bio-img\" src=\"https:\/\/secure.gravatar.com\/avatar\/3974b9d696f2680005e349a116c4db33?s=192&#038;d=mm&#038;r=g\" alt=\"\u8d5b\u8fbe\u00b7\u96f7\u8bfa\u739b\u00b7\u5766\u4f50\u59c6\">\n\n    <div>\n      <p class=\"ef-author-bio-label\">\u5173\u4e8e\u4f5c\u8005<\/p>\n      <h4>\u8d5b\u8fbe\u00b7\u96f7\u8bfa\u739b\u00b7\u5766\u4f50\u59c6<\/h4>\n      <p class=\"ef-author-role\">eFoli, LLC \u7684\u5185\u5bb9\u64b0\u5199\u5458<\/p>\n      <p class=\"ef-author-description\">\n        \u672c\u6587\u4f5c\u8005 Syeda Rehnoma Tanzom \u662f\u4e00\u4f4d\u62e5\u6709\u4e09\u5e74\u4ee5\u4e0a\u7ecf\u9a8c\u7684 SEO 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class=\"wp-block-verse\">\u672c\u6587\u7531 DiscountRay \u6280\u672f\u652f\u6301\u56e2\u961f\u5ba1\u6838\uff0c\u8be5\u56e2\u961f\u7ecf\u5e38\u5e2e\u52a9 Shopify \u5546\u5bb6\u6d4b\u8bd5\u6298\u6263\u8bbe\u7f6e\u3001\u5ba2\u6237\u8d44\u683c\u3001\u8d2d\u7269\u8f66\u884c\u4e3a\u4ee5\u53ca\u4e0e\u7ed3\u8d26\u76f8\u5173\u7684\u6298\u6263\u95ee\u9898\u3002<\/pre>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":4156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[306,47],"class_list":["post-4155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-discount","tag-automatic-discounts-vs-discount-codes","tag-shopify-discount-strategy"],"_links":{"self":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/4155"}],"collection":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/comments?post=4155"}],"version-history":[{"count":22,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/4155\/revisions"}],"predecessor-version":[{"id":4181,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/posts\/4155\/revisions\/4181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media\/4156"}],"wp:attachment":[{"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/media?parent=4155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/categories?post=4155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountray.com\/zh\/wp-json\/wp\/v2\/tags?post=4155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}