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The rise of social media, smartphones, and mobile broadband has transformed how consumers discover things. In contrast to the old method, which required them to interact with a salesperson, the new
Attracting and retaining business customers is a challenging task. In B2B, you’re not just selling a product but forming a partnership that might last years or even decades. With more
Does your company’s cash flow issue need to be fixed? Or are you looking to reduce debt or grow your business but need more cash? Then, the best strategy to increase your cash flow is to focus
In volume pricing, the price per unit drops as the purchase quantity rises. Many companies, both in the wholesale and retail sectors, employ this tactic to increase product sales. Merchants can boost
When deciding how much to charge for your service or product, value is king. The term “value-based pricing” refers to pricing goods and services that emphasize how much customers value
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