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A 2022 survey found that 66% of Gen Z and 67% of millennials said they would wait for a better deal before purchasing. You can take advantage of this with Shopify flash sales. Running a successful

Offering a discount sounds good for businesses looking to boost sales and revenue on Shopify. But what are the best practices for offering discounts in eCommerce, and what is the right way to do so?

According to Capterra, a good number of buyers seek a bargain, and approximately 93% of consumers use coupons or discount codes at some point in the year.  So, everyone appreciates a reasonable