The global hair care market was worth USD 101.2 billion in 2024 and is expected to reach USD 155.2 billion by 2031(Verified Market Reports). This growth creates more opportunities for Shopify merchants to automate salon pricing and manage their services fairly as they grow. Today’s article is for the Shopify merchants working in the hair-specialized industry.
Many salons still use flat pricing. It often creates confusion. For example, a person with long hair pays the same as someone with short hair. This feels unfair and slows down the salon checkout process when staff must explain or adjust prices to customers. In this article, we will be showing you how an app uses variant-based pricing by hair length to help boost salon AOV.
Running a salon on Shopify offers huge potential. But pricing management remains one of the biggest challenges. Here are some common pain points Shopify merchants face when running a beauty or hair service business online:
Flat pricing looks simple, but it hurts both salons and clients. Short-hair clients pay too much, while long-hair clients pay too little. Stylists spend more time and product but earn the same. That directly affects revenue and motivation.
Example:
A salon charges $40 for all haircuts. A short haircut takes 20 minutes, while a long haircut takes 60 minutes. Both clients pay $40. Over time, the stylist loses hours of unpaid work.
Stylists often have to calculate or change prices at checkout manually. This leads to awkward conversations with clients, slows transactions, and sometimes causes errors.
Most Shopify salons display a flat rate or no rate at all. Reports show that most clients want clear pricing before booking. Without that transparency, many customers hesitate or abandon their cart.
Applying special offers or seasonal discounts manually takes time. Staff may forget to apply them or incorrectly apply them. This leads to inconsistency and client frustration.
Shopify’s default tools do not support advanced variant pricing for service-based products. Merchants need an app that can manage custom prices by service type or hair length, without manual setup.
All these pain points cost salons time, trust, and revenue. Let us see in the next section how you can resolve these pain points with a powerful discounting app.
That is where Shopify’s third-party discount app comes in. It is designed specifically to automate salon pricing for Shopify salons. Merchants can now solve these problems once and for all. The app lets you create variant-based discounts for services based on hair length, type, or complexity. This removes confusion and keeps pricing fair for both customers and stylists.
Variant-based pricing for services means setting different prices for each variant, such as hair length, color, or style type.
Example:
Suppose long, medium, and short hair are all priced at $120. Short hair variant discounted price is $70, medium hair is 85$, and long hair is $100. The difference is clear. Clients understand what they are paying for, and stylists are paid fairly.
Product Page After Implementing the App (For Long Hair Selection):
Product Page After Implementing the App (For Medium Hair Selection):
Product Page After Implementing the App (For Short Hair Selection):
Transparent pricing builds trust and customer loyalty. When clients see the value, they are more likely to return. It also helps boost salon AOV because customers often choose premium service options once they see the value.
With this variants discounted price app, you can set up and manage the variant pricing in just a few minutes. No coding or manual updates needed.
Example:
A client selects “Medium Hair.” The price updates automatically. No one has to explain or adjust the cost.
The next section is a simple guide on how to get started with the Variants Discounted Price for different hair sizes.
Our discount app offers tools that help Shopify merchants manage variant pricing. It is fast, fair, and automatic once you set it up.
Train your team to measure hair length and volume. Create clear categories such as Short, Medium, and Long & Thick. This helps you price hair by length fairly and consistently.
Show those prices online. Transparent hair service menu pricing builds confidence. Studies show salons with public prices see more bookings.
Example:
Clients choose the right option before they book. The app applies these variants’ discounted prices automatically on the product page.
Different hair types require different effort. Curly or thick hair needs more time. Straight hair is faster. When you automate salon pricing, these differences are handled automatically.
This makes your automated beauty business more efficient. Stylists can focus on their craft, not calculations.
Example:
The app updates the discounted price based on the selected option.
Once you set up your variant prices, connect them directly to your Shopify store. This app automatically applies the correct prices to each service.
The salon checkout process becomes fast, consistent, and error-free.
Example:
A “Color & Cut” is $100 for short hair and $130 for long hair. When the client selects “Long Hair,” Shopify displays the correct price instantly.
Manual systems lead to mistakes and inconsistency. Stylists forget to apply discounts, mix up offers, or use old prices.
Automation solves this. Salons using automated pricing experience faster checkouts and fewer client complaints about unclear pricing.
Example:
You create a weekend color discount. Without automation, stylists must remember it manually. Someone forgets, and the client feels overcharged. With our discount app, the rule applies automatically to every booking.
That is why forward-thinking hair-specialized shops automate salon pricing. It saves time and keeps their automated beauty business running smoothly.
This app helps Shopify merchants automate salon pricing for every service from basic cuts to advanced treatments. You define the pricing rules once, and the app applies them automatically.
Clients always see fair, accurate prices. Stylists do not need to check notes or guess costs. Checkout is faster, and customer trust grows.
The app also supports bundle offers, special deals, and personalized discounts. It offers flexibility without extra work. You can easily boost salon AOV because transparent pricing encourages clients to choose higher-value priced services.
Example:
Offer a “Summer Glow Package” with 10% off for color and treatment. The discount app applies the correct price based on hair length or type, ensuring fairness for all clients.
Divide prices into short, medium, and long categories. It is the easiest way to price hair by length.
Example:
Create bundles with pricing tiers to make your offers more eye-catching to customers. The app helps you set up such bundle discounts in just a few minutes without any errors.
Example:
“Book two spa treatments and get 10% off.” The discount shows up right away.
Charge fairly for complex services. This keeps your salon pricing strategy accurate.
Example:
Reward loyal or VIP clients. This supports your automated beauty business and increases retention. The Customer eligibility feature of the app, as mentioned above, will help you specify your desired customers.
Example:
VIP clients who are tagged automatically get 10% off color services.
Run discounts during slow hours. The app automates this within automated salon pricing.
Example:
Offer discounted blow-dry services from Monday to Wednesday mornings.
Automating salon pricing is now essential for modern salons. It helps create fairness, saves time, and reduces confusion. With our personalized discount app, salons can assign different prices to each service variant, like short, medium, or long hair, and automate it inside Shopify. Fair pricing builds client trust.
People return again and again when they understand what they are paying for. Now that you know all the best tips and tricks, you should have no problem succeeding in your business. Check out our other blogs to learn more about eCommerce strategies. And do not forget to share it with other Shopify merchants.
Variant-based pricing means you set different prices for service options like hair length, thickness, or treatment type, instead of charging one flat rate.
It shows value differences clearly, so clients often choose more advanced or longer services, raising your average order value.
Yes, because clients pay for the actual time, effort, and product used. It is more transparent than one-size-fits-all pricing.
Three is common: Short, Medium, and Long. That covers most clients simply without confusion.
Yes. On Shopify, you can edit variant prices anytime. A discounting app helps automate the rest.
Many salons adopt a measurement guideline (e.g., in cm). Or they default to the next higher variant for safety.
Yes. Shopify alone does not support complex variant discounts. A good discount app adds the needed automation.
Balayage is a hand-painted highlighting technique that blends more naturally than foil highlights. It is often priced higher because it requires more skill and time.
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