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A 2022 survey found that 66% of Gen Z and 67% of millennials said they would wait for a better deal before purchasing. You can take advantage of this with Shopify flash sales. Running a successful

Offering a discount sounds good for businesses looking to boost sales and revenue in Shopify. But what are the best practices for offering discounts in e-commerce, and what is the right way to do so?

In the second quarter of 2023, internet sales in the US reached $277.6 billion, up 2.1% from the previous quarter, according to recent data from the US Census Bureau. This expansion is not

Imagine having a secret weapon to compete in the ever-changing market. A vital tool that lets you outperform your competitors. Competitive price analysis reveals your competitors’ secret

For subscription-based companies, keeping customers happy while still making money is a tricky balancing act. Pricing mistakes can cause problems like losing subscribers or turning a business into

The rise of social media, smartphones, and mobile broadband has transformed how consumers discover things. In contrast to the old method, which required them to interact with a salesperson, the new

Attracting and retaining business customers is a challenging task. In B2B, you’re not just selling a product but forming a partnership that might last years or even decades.  With more

Does your company’s cash flow issue need to be fixed? Or are you looking to reduce debt or grow your business but need more cash? Then, the best strategy to increase your cash flow is to focus

In volume pricing, the price per unit drops as the purchase quantity rises. Many companies, both in the wholesale and retail sectors, employ this tactic to increase product sales. Merchants can boost

When deciding how much to charge for your service or product, value is king. The term “value-based pricing” refers to pricing goods and services that emphasize how much customers value