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According to Shopify’s 2025 data, B2B merchants have an average profit margin of around 10%, with top performers reaching 20%. This highlights how strategic pricing and precise profit margin

Any festive season is significant for both sellers and buyers. Online sales totaled $131.5 billion between November 1 and December 2, according to Adobe Analytics. So, a lot of Shopify merchants

According to Medalia’s survey on the effect of inflation, only 36% are just making ends meet. So, we can’t expect them to spend a lot of money while shopping. Discounts can play a vital role in

70% of consumers say that pricing has the most impact on their holiday shopping, according to Statista. Seasonal discount strategies are effective tools for companies trying to take advantage of

Don’t you think discount pricing and e-Commerce are connected? It’s because nowadays e-commerce platforms like Shopify are fully dependent on discount pricing to boost their revenue

Offering discounts to your customers is a great way to promote your business. However, applying discounts manually can be time-consuming and boring. The Shopify discount app has come to be a savior

Did you know that 62% of customers hope for personalized shopping experiences, according to Zendesk CX Trends? Buyers are eager to buy items with customized offers. Strategic price breaks at the

Regardless of the profitability of your Shopify store, effective eCommerce discount offers can always bring a new level of achievement. 88% of American respondents to a Statista survey said they have

Are you ready to unlock the full potential of discounting on Shopify to increase sales and AOV? Look no further; this article has all the valuable tips you need to increase your revenue. We have put

A 2022 survey found that 66% of Gen Z and 67% of millennials said they would wait for a better deal before purchasing. You can take advantage of this with Shopify flash sales. Running a successful