Wholesale ecommerce continues to grow at an astounding rate. Recent market research shows global B2B online sales crossing $32 trillion in 2025. For Shopify merchants, this growth means buyers expect scalable wholesale discounts without complications. And the best way to do that is to use Shopify wholesale discount apps that are perfect for your business.
Whether you run a small or big business, you need the right app to manage discounts smoothly and boost conversions. And today, we will explore the best 5 wholesale discount apps and compare them to help you identify the best option for your Shopify store. Keep reading to find out more.
Wholesale operations depend heavily on trust, clarity, and consistency. Buyers ordering in bulk expect accurate and reliable wholesale discounts across large carts and recurring purchases. You reduce manual intervention when you automate bulk discounts with an app. Shopify wholesale discount apps help you scale your store faster.
Transparent and automated volume discounts also increase AOV because they reward buyers for ordering more. Instead of customers manually calculating savings, they see instant price drops on the product page and in the cart. This makes them more likely to add higher quantities and buy across multiple SKUs.
While Shopify offers native discount settings, they are not designed for advanced features. Native Shopify discounts do not support tiered pricing, customer-specific rules, or multi-SKU logic. This is where a dedicated wholesale discount app is needed for B2B and wholesale operations.
Simple Discount Options on Shopify
The right Shopify wholesale discount app should be flexible enough for complex orders yet simple enough to manage without coding. Here are the key features to consider when choosing a tool for your b2b wholesale store.
Strong volume discounts and bulk discount structures ensure buyers automatically receive lower prices as they order more units. Apps should support custom tiers per product, per variant, or across collections. This is fundamental for competitive wholesale pricing.
Good Shopify wholesale discount apps include variants’ discounted price capability. This ensures detailed control over pricing for all product variants, like color, size, or material. For merchants selling apparel, hardware, cosmetics, or bundled SKUs, this level of precision is critical.
A proper B2B discount app must allow segmentation. This includes b2b discounts, tagged customers, price lists, and access rules. Personalized pricing ensures wholesale buyers receive the right deals without exposing discounts to retail shoppers.
Many B2B stores need bundle discounts or mix-and-match logic for multi-SKU orders. This is especially useful for gift sets, food products, hardware components, or beauty kits. Strong volume discount logic should integrate seamlessly with bundle rules.
Great Shopify wholesale discount apps ensure buyers see the discounted price instantly. Real-time updates reduce confusion and abandoned carts. This includes tier tables, strikethrough prices, and variant-level discount visibility directly on product pages.
The best tools require minimal setup and are compatible with any theme. A good user interface reduces support overhead and makes it easier to introduce new rules as your wholesale operation grows.
One of the most underrated qualities that most Shopify merchants overlook in apps is its support team’s performance. By performance, we mean quickly replying to your queries,being able to solve your problems, being professional and polite when solving issues, and being available 24/7.
Even if an app is easy to install and use, you might still face challenges. This is why you need a reliable and knowledgeable support team. There is no point in installing a powerful-performing app if you cannot find an experienced person anywhere to help you out with your problems.
Shopify merchants look for reliability, automation, and flexibility when choosing the best Shopify discount app. The tools below help stores implement scalable pricing rules, improve conversion rates, and offer better wholesale experiences.
Here is how the top solutions compare for wholesale buyers, wholesale, and volume pricing structures.
DiscountRay is the most recently released yet one of the powerful Shopify wholesale discount apps on this list. It stands out as the most complete discount app for Shopify merchants who need advanced B2B logic. It includes powerful volume discounts, rule-based logic, and personalized pricing.
Merchants can set variant-specific prices using the variants’ discounted price feature, which is essential for multi-SKU businesses. Its bundle discount feature allows stores to create tier offers and highlight the most popular one. The personalized discount engine supports AND/OR logic, giving unmatched flexibility for advanced b2b discounts and multi-condition rules.
For bulk ordering, you can easily combine DiscountRay with MultiVariants to display real-time discount updates. Bulk order discounts and personalized discounts are two of the features that make it unique and help it stand out from the rest.
DiscountRay ensures immediate visibility of savings, which builds trust in B2B workflows. Complex pricing structures become automated, making it ideal for wholesale brands that rely on customer segments, custom lists, and dynamic pricing. For merchants seeking advanced rules and scalable wholesale systems, this tool delivers exceptional results.
Key Benefits:
Watch the short video below, where DiscountRay demonstrates the Quantity Discount feature.
Dealeasy focuses on simple volume discounts and bulk discount rules. It is popular among merchants who want an easy setup, quick activation, and product-level tiers without needing advanced configurations. Stores with basic “Buy X, Save Y” structures benefit from their clean interface and uncomplicated settings.
The app works well for merchants who want quick tier setup and simple rule management. Its lightweight design makes it easy for new stores to start offering volume-based deals. Since it is built for simplicity, it does not go deep into variant-level or multi-condition B2B pricing.
The third app on our wholesale discount apps list is Koala Bundles. This is a good fit for stores running bundle promotions, mix-and-match offers, or BOGO deals. It works well for merchants selling gift boxes, themed sets, or curated collections. The interface is simple, and it connects smoothly with Shopify’s discount system.
The app helps merchants use ready-made bundle templates, pair products easily, and launch promotional offers. Since it leans toward promotional bundles, it does not go very deep into variant-level or advanced B2B segmentation used by larger wholesale teams.
HulkApps offers flexible volume discounts and tiered pricing structures. It is a reliable option for stores that need simple multi-tier discounts without a complex setup. Many merchants appreciate how quickly they can launch bulk pricing offers. The app suits brands that prefer straightforward discount tiers and easy rule management.
Its simple structure helps merchants add volume incentives without dealing with heavy configuration. Because it’s built around standard volume tiers, it does not go very deep into segmented pricing or multi-condition B2B logic, which some wholesale workflows may occasionally need.
Wholesale Pricing Discount B2B is the final app on our list of wholesale discount apps. It is great for merchants who want simple, login-based wholesale pricing. The app helps stores show exclusive prices to tagged customers. It can hide retail pricing behind a secure login, making it suitable for small B2B operations or brands needing basic wholesale access control.
The app works well for merchants who want to create customer-specific price lists, manage wholesale visibility, and offer clean, restricted access for approved buyers. Because it focuses mainly on login-based pricing, it does not extend deeply into volume engines or advanced rule-based setups that larger B2B catalogs sometimes require.
| App Name | Type of Wholesale Discount | Volume Discounts | Variant-Level Discounts | B2B Segmentation | Bundle Discounts | Personalized Rules | Best For |
| DiscountRay | Advanced B2B & custom pricing | Yes | Yes | Yes | Yes | Yes | All kinds of discounts |
| Dealeasy | Basic tiers | Yes | No | Limited | No | No | Simple quantity breaks |
| Koala Bundles | Bundles | Yes | No | No | Yes | No | Promo bundles |
| HulkApps | Tiered discount pricing | Yes | No | Limited | No | No | Basic volume |
| WPD B2B | Login-based wholesale | No | No | Yes (tags) | No | No | Simple B2B |
Choosing the right app depends on your workflows, buyer types, and catalog structure. The table above on the five Shopify wholesale discount apps will help you decide. If you want an all-rounder, we suggest checking out the DiscountRay app.
You may not need advanced B2B features right away, but you are building a business that will grow. As soon as you start adding wholesale buyers, customer groups, or multi-condition pricing, most simple apps will fail. Starting with a powerful app means you do not need to switch to it later. You can keep using the same app as your store evolves.
So, think about your Shopify store’s future and choose wisely.
As wholesale operations continue to expand, merchants need Shopify wholesale discount apps that automate discounts and eliminate manual setup. DiscountRay provides the strongest overall blend of features, while alternatives like Dealeasy, Koala, HulkApps, and WPD are good for simple workflows.
We hope this guide makes it easier for you to choose the right wholesale discount app without endless searching. We have compared the top five b2b discount apps so you can make a confident, data-driven decision. If you found this helpful, consider sharing it with other Shopify merchants. And feel free to explore our other blogs on B2B eCommerce.
Most B2B merchants prefer DiscountRay for complex pricing rules, segmentation, and automation.
Use a volume discounts app that supports tiers per product, variant, or collection.
Yes. Most modern Shopify discount apps support customer tags or segmentation.
Wholesale pricing is customer-specific, while volume discount pricing depends on quantity breaks.
Yes. Any solid B2B wholesale app supports tagging and segmentation.
Use an app that updates pricing in real time and displays transparent tiers and Shopify discounts.
Tools like DiscountRay, HulkApps, and Dealeasy offer strong bulk discount features.
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