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A 2022 survey found that 66% of Gen Z and 67% of millennials said they would wait for a better deal before purchasing. You can take advantage of this with Shopify flash sales. Running a successful

Offering a discount sounds good for businesses looking to boost sales and revenue in Shopify. But what are the best practices for offering discounts in eCommerce, and what is the right way to do so?

In the second quarter of 2023, internet sales in the US reached $277.6 billion, up 2.1% from the previous quarter, according to recent data from the US Census Bureau. This expansion is not