Discounts haven’t gone away, they’ve just gotten smarter. In 2025, one of the biggest trends isn’t about bigger percentages or flashier coupon codes. It’s about removing effort. The top 2025 discount trend for Shopify merchants? Zero-click discounts.
Instead of asking customers to copy, paste, or remember a code, the deal just shows up. It’s already applied.
This small shift is changing how B2B and DTC stores approach promotions. It’s faster, cleaner, and more in tune with how today’s buyers shop, especially on mobile.
In this guide, we’ll break down how they work, how to set them up, and when to use them over traditional coupon codes. Whether you’re selling to busy wholesalers or everyday customers, making discounts feel effortless can make a big difference.
Let’s look at how you can use this trend to boost conversions without slowing anyone down.
Ever had someone leave your store just because they couldn’t find the discount box?
It happens more often than you think.
A zero-click discount skips that whole process. It’s a deal that’s already applied when your customer reaches the cart or checkout. No code. No button. No pop-up. Nothing to enter or remember.
It works through smart links, cart scripts, or checkout tools that apply the discount automatically. You just set the rules, and it runs in the background.
This isn’t just easier – it’s faster. And that matters. Because every extra step gives your customer a reason to leave.
With zero-click, you:
Compare that to regular promo codes – they require effort. You rely on the customer to do the work.
This way, you handle it for them. Quietly and cleanly. No surprises. No code. They get the deal, and you get the sale. Since it’s easier, they’re more likely to come back.
Most people don’t quit because they don’t want the product. They quit because checkout gets annoying. Now think about mobile shoppers. Smaller screens and less patience. One missed code box and they’re gone.
This is why more Shopify stores are using frictionless discounts. It’s not a fancy trick. It’s just cleaner. The discount is there when they need it; no typing, no hunting.
Here’s what merchants are doing:
It’s part of a bigger shift. Customers expect things to work without effort – like one-tap logins or saved shipping. So when checkout feels slow or clunky, they leave. Not because your product is wrong. Just because it took too long.
If you’re running a store, especially B2B, this matters more. Your buyers aren’t browsing. They’re busy. They want to order and get on with their day.
When you remove the guesswork, they notice. When you make it smoother, they finish.
Fewer steps. Less drop-off. Better sales.
The easiest way to set up a zero-click discount? Just add a discount code to your URL. Example: yourstore.com/discount/SAVE10
When someone clicks that link, the discount shows up in their cart.
You can drop these links into:
And if you use Shop Pay, you can take it further. Combine the discount link with a pre-filled checkout link. That means: the customer lands on a page where their shipping, cart, and discount are already in place. They just need to pay. This works great for one-time offers, influencer drops, or wholesale deals.
If you’re on Shopify Plus, you can write scripts that apply discounts based on specific logic. For example:
You’ll need to use Shopify Scripts, or a third-party app if you’re not on Plus.
This method gives you the most control, but it’s more hands-on. Ideal for B2B stores that need dynamic pricing rules without showing codes to everyone. It’s invisible to the shopper, but it gets the job done in the background.
This one’s a little sneaky, in a good way! After someone buys, show them a time-sensitive offer right on the order confirmation page. They don’t need to re-enter payment info. With one click, they can add a discounted item to the same order.
Use apps to build these offers. You can:
This keeps the main checkout smooth and gives customers one last chance to buy.
Both work. It just depends on what kind of experience you want to give.
Zero-click discounts do the work for your customer. The deal is already applied when they land. They’re great when:
Coupon codes feel more hands-on. They ask the customer to take action. That’s not always bad. They’re better for:
If you care more about speed, go zero-click. If the code is part of the message, go with a coupon. You can also mix both. Use a smart link and include a backup code just in case.
The right choice is the one your customer uses. Keep it simple.
Zero-click only works when it feels seamless and intentional. To make that happen, a few simple habits go a long way:
The smoother the path, the better the outcome. Zero-click isn’t magic; it just removes roadblocks. But it only works if it’s clean, simple, and consistent every time.
Even a small setup issue can ruin the experience. Here’s what to watch for:
Promoting a discount shouldn’t slow people down.
If you’ve set up a zero-click deal, the last thing you want is a loud banner or confusing steps that cancel out the benefit. The key is showing the offer without making customers work for it.
Here’s how to keep it smooth:
What you want is trust. If the discount just works and you’re upfront about it, customers feel taken care of.
Auto-applied discounts make things easier. But without a few guardrails, they can be misused.
Here’s what to watch for and how to keep things under control.
Zero-click eCommerce isn’t just about removing promo codes. It’s where checkout, incentives, and even decisions start to disappear.
Here’s where things are heading.
Stores are already starting to tailor discounts based on customer behavior – how often they buy, how much they spend, or what they’ve looked at but skipped. Instead of one discount for everyone, AI can quietly pre-apply:
It’s more about showing the right deal before someone bounces.
With Siri, Alexa, and Google already handling reorders and reminders, it’s not far off.
Shoppers might say, “Order more coffee,” and get the usual brand, bundle, and discount without touching a screen.
For merchants, this means planning for:
Every extra click is a chance for someone to drop off. Zero-click discounts remove that risk. Just a smooth path to checkout.
For B2B merchants especially, this matters. Your buyers want speed, not surprises. When discounts “just work,” you earn trust and more completed orders.
Start simple. Use smart links. Set clear rules. Keep the experience clean.
Because at the end of the day, the less your customer has to think, the more likely they are to buy. Fewer clicks. More conversions. And one less thing standing between you and the sale.
It’s a discount that applies automatically. Customers see the deal in their cart or at checkout without having to type anything. It can be triggered by smart links, scripts, or rules you set in the Shopify admin.
You can use smart discount URLs (like yourstore.com/discount/SAVE10), automatic discount rules in your Shopify admin, or, if you’re on Shopify Plus, cart scripts. All these options let you control how and when the discount shows up without customer input.
Yes, and it works great. Just add the link to a button, SMS, or email campaign. When someone clicks it, the discount applies on desktop or mobile.
Not always. You only need Scripts for complex logic. For most use cases, smart links or built-in automatic discounts are enough.
Get started with our free plan or unlock premium features with a 14-day free trial.
30-day money-back guarantee!
English 
日本語 
Français 
Deutsch 
Español 
简体中文 
Italiano