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Rabattstrategie, Shopify-Neuigkeiten und praktische Leitfäden für Händler.

  • 11 Min. Lesezeit

    Shopify B2B Volume Pricing vs DiscountRay: Which One Should You Use?

    Written by: Syeda Rehnoma Tanzom Reviewed by: Technical Support Team Published: June 11, 2026 Updated: June 22, 2026 Share in X Shopify B2B volume pricing is now available on Basic, Grow, and Advanced plans. It is a strong starting point for merchants running a straightforward wholesale operation. Company profiles, payment terms, and catalog-based volume pricing […]

  • 12 Min. Lesezeit

    All the Latest eCommerce Discount Updates (Updated May 2026)

    eCommerce discount updates 2026 are not just about new buttons in your Shopify admin. The platform’s discount infrastructure has changed significantly over the past twelve months, and stores still running the same flat public coupon code for every customer are quietly losing ground to merchants who have moved to automatic, targeted, and customer-specific discount logic. […]

  • 12 Min. Lesezeit

    Mood-Based Marketing for Shopify: Why Your Store Needs to Feel Like a Brand, Not a Catalog

    Mood-based marketing means choosing one emotional state you want customers to feel. Then making every part of your store, copy, visuals, and promotions, consistently deliver that feeling. It’s the tactical engine behind vibe marketing. It turns a brand aesthetic into something customers actually experience at every touchpoint. Customers who feel genuinely connected to a brand […]

  • 11 Min. Lesezeit

    Why Shopify Tiered Discounts Boost Profit More Than Flat Discounts

    Shopify Tiered discounts offer a more powerful way to boost profits compared to traditional flat discounts. A Shopify store tested a marketing strategy to see the tiered discount effects on sales. In 24 hours, their AOV doubled, astonishing the shopkeepers. This experiment showed how tiered discounts can maximize revenue by encouraging customers to spend more. […]

  • 20 Min. Lesezeit

    Shopify’s Default vs Smart Discounts in 2026: What Merchants Should Change This Year

    If you’re still using Shopify’s default discount system, you might be seeing margins shrink as your competitors tap into smarter, personalized discount strategies. The gap between Shopify default vs smart discount isn’t just technical; it’s about how you treat different customers. Default discounts apply the same offer to everyone, while smart discounts allow you to […]

  • 13 Min. Lesezeit

    Shopify Discount Trends 2026: What’s Actually Working After Shopify Winter ’26 Edition

    Discount trends 2026 look very different from what Shopify merchants relied on even a year ago. Throughout 2025, rising acquisition costs, shrinking margins, coupon abuse, and global selling complexity forced merchants to rethink how and when they discount. Sitewide percentage-off sales drove short-term volume but quietly damaged profitability, while stacked discount codes increased checkout friction […]

  • 17 Min. Lesezeit

    Eco-Friendly Discounts: How Brands Will Use ‘Green Promos’ to Increase Sales & Loyalty Focus in 2026

    Eco-friendly discounts are suddenly everywhere. Customers want better prices. At the same time, shipping, packaging, and return costs keep rising. Traditional discounts solve one problem but create another. They increase sales short term but slowly eat into profit. Many Shopify merchants feel stuck in this cycle. Discount more, earn less, and repeat. Eco-friendly discounting offers […]

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