Though the holiday season is long gone, the festive spirit continues for many days. And this is the perfect time to boost your revenue with after-holiday sales. The opportunity to sell more after major holidays like Christmas is still available if you know how to grab it with the right action. And today, our article will tell you exactly how to do it all.
Think with Google says post-Christmas week is the fastest-growing sales period of the holiday season. Many buyers are still looking for holiday deals at online stores. If you do not want to miss this opportunity, keep reading to learn all the best strategies to help you clear your inventory fast and set the stage for a successful year.
After-holiday shopping trends tell us how interested buyers are in searching for post-holiday offers. Major periods like January Goldmine shoppers to indulge in gift cards, exchange items, and take advantage of clearance sales. Merchants who tap into this mindset can get rid of old stock and increase sales even after the holiday season.
This is what you all have been waiting for. We will now learn about the best post-holiday sales strategies to grow sales and boost your AOV. Let us get started then!
1. Tiered Discounts: Increase AOV
Use tiered discounts to encourage buyers to spend more in order to get more savings. E.g., providing a 10% discount on purchases over $50 and a 20% discount on purchases over $100 incentivizes larger orders. This increases average order value as well as reduces the excess stock to achieve business goals.
2. Flash Sales: Create Urgency for Remaining Items
Flash sales are like tight deadlines that help create a sense of urgency among buyers. Promote a 24-hour sale on your leftover inventory via email campaigns or sms. It is one of the best ways b2b merchants can clear out stock during after-holiday sales. Make your promotions effective by using countdown timers and clear messaging.
3. Loyalty-Exclusive Discounts: Reward The Best Buyers
Improve customer relationships by offering exclusive deals to loyalty program members and email subscribers. Early access to special discounts and clearance sales not only rewards loyal customers but also boosts repeat business. Such post-holiday treats make your buyers happy, and they will want to come back again.
4. Bundle Deals: Sell Slow-Movers Together
Sell slow-moving items with more popular products in product bundles. This after-holiday sales strategy can help you clear out excess inventory. E.g., the “Buy 3 Holiday Candles, Get 1 Free” offer can attract customers to buy more while also clearing your excess stock.
5. Email Remarketing: Bringing Back Customers After Holidays
Targeted email campaigns can re-engage shoppers who shop during the holidays. Send your customers personalized messages with special offers or reminders about items left in their cart. In this way, you can encourage them to return and complete their purchases.
6. Social Media Poll Discounts: Engage and Convert
Promotions like polls, where shoppers choose between discounts or free shipping, prove to be engaging. Such interactive promotions tend to generate more traffic and higher sales. As a result, a buzz is created around your brand, and customers also feel like they are part of the decision-making process.
7. Giveaways: Generate Brand Buzz
Giveaways can help create the buzz needed to attract new customers. For instance, offering a $500 gift card to those who tag a friend will help with marketing, increase brand awareness, and expand your reach.
The timing of your post-holiday sales needs careful attention. Reports showing high return traffic between January 2 to January 7 prove how important the after-holiday season is for promoting sales and clearing inventory. Thus, you must display sales at the right time to get the most out of such events.
Using third-party discount apps can make after-holiday sales efforts easy and smooth. These apps come up with advanced automation tools to set up loyalty programs, email campaigns, and even target specific customer groups for your convenience with offers. Increase your efficiency in managing after-holiday sales thanks to these apps.
Apparel brand True Classic used an Onsite Opt-in strategy to collect phone numbers on their website. Then they sent automatic text messages to customers. This helped them bring in more sales, and their income from these messages went up by 40%.
This real case study shows that using tools like SMS or email (strategy 5) to reach out to shoppers after the holidays can help you make more money. You can learn a lot from this example.
Red envelopes, lanterns, gift boxes.
Unsold chocolates, egg decor, and pastel home goods.
Unused jewelry, grooming kits, and personalized gifts.
Coats, boots (Australia/South America overstock).
Extra banners, tableware, grad decor.
Post-Seasonal Clearance Picks:
(Post-Memorial Day, July 4th, Labor Day 2025)
(Post-Spring Bank Holidays, Summer Sales)
(Post-Qingming Festival, Dragon Boat Festival 2025)
(Post-Holi, Raksha Bandhan 2025)
After-holiday sales are an excellent time for B2B and B2C merchants to clear inventory and boost revenue after the holiday season. Apply these seven smart strategies at the right time and watch your sales grow.
Try out our list of some popular post-holiday sales ideas to get started. Don’t forget to share this article with other merchants and help spread the knowledge to grow together in the b2b space.
The first week of January, particularly from January 2 to January 7, is ideal for launching after-holiday sales due to high return traffic.
Using strategies like tiered discounts, flash sales, and bundle deals can help move products quickly and efficiently.
Shopify third-party apps like DiscountRay can offer automation features for promotions, email campaigns, and loyalty programs.
Targeted email remarketing campaigns with personalized offers or reminders can encourage previous customers to return and make additional purchases.
Yes, offering exclusive deals to loyalty program members or email subscribers can improve customer relationships and encourage repeat business.
Retailers offer post-holiday sales to clear unsold inventory and make room for new seasonal stock.
Yes, many stores hold after-Christmas sales to reduce excess holiday merchandise.
Black Friday, the day after Thanksgiving, is known to be the biggest shopping day of the year.
Black Friday is considered the largest annual sales event, offering significant discounts across various product categories.
Shoppers seek Black Friday deals for substantial discounts and the opportunity to purchase items before they sell out.
Yes, prices often drop after Christmas as retailers discount items to clear holiday inventory.
Major sales occur during Black Friday, Cyber Monday, and the post-Christmas period, offering significant discounts.
Selling before Christmas can capitalize on holiday demand, while post-Christmas sales may target bargain hunters.