Proven Tips to Create the Best BOGO Offers

Buy One, Get One deals have become a powerful promotional strategy. According to an AMG report, 67% of customers prefer BOGO, and 95% have used them before. This popularity comes from the great value and quick rewards these deals offer. Therefore, creating compelling offers is a must. How can you do the same? Keep reading to find out how. 

Today’s article explores everything you need to know about buy-one-get-one offers. We will learn about their different types, how to set them up on Shopify, optimize their performance, and more. Without further ado, let us get started. 

Buy-One-Get-One Deals and Their Impact

What is a BOGO Deal?

A Buy-one-get-one or a BOGO deal is where customers get an extra product for free or at a discounted price when they buy one. Such offers attract customers by giving them more value for their money. 

Why Buy-One-Get-One Offers Work for Shopify Stores

Buy-one-get-one offers get instant attention from buyers. BOGO deals to increase sales, encourage bulk purchases, and help clear out slow-moving stock. Customers feel they are getting a great deal, leading to more conversions. Hence, Shopify stores benefit from these offers, and merchants increase sales. 

Psychological Triggers Behind Buy-One-Get-One Promotions

BOGO offers to make customers feel like they are getting more for their money. These deals create a sense of urgency and excitement. Customers love getting extra without paying extra, which is why BOGOs are ideal for triggering them into buying fast. 

Buy-One-Get-One Deal Types

Classic Buy-One-Get-One-Free

Classic BOGO offers are the most common type. Customers buy one item and get an identical or similar item for free. Example: A shoe store offers, “Buy one pair of sneakers, get another pair free.” This way, you make your customers happy and eliminate less popular items from the stock. 

Tiered Buy-More-Get-More

Tiered BOGO deals reward customers for buying in larger quantities. Example: A clothing store offers “Buy two shirts, get one free; buy three, get two free.” This a smart way to attract more customers and sell more items.  

Buy-One-Get-One at a Discounted Price

In this case, customers will get the second item at a discounted price Instead of a free product. Example: A skincare brand offers “Buy one face wash, get the second at 50% off.” 

Buy-One-Get-One with Bundling Strategies

Bundle a complementary product instead of offering the same product. Example: A coffee brand offers “Buy one coffee bag, get a free mug.” This is a great way to get rid of excess items from your stock. 

How to Set Up BOGO Deals on Shopify

Using Shopify’s Built-in Discount Features

Shopify has a discount feature that allows you to create buy-one-get-one offers. All it takes is a few minutes to set it up. These features are beginner-friendly and effective, helping businesses boost sales without extra effort. Plus, you can track discount performance and adjust offers anytime to maximize results. The next section is a step-by-step guide to creating your buy-one-get-one offer. 

Step-By-Step Process to Set Up Buy-One-Get-One

We will set up a simple buy-one-get-one deal using some basic Shopify features. 

1. Go to your Shopify admin page and select Discounts on the left side.

Shopify Admin Discounts

2. Select “Buy X Get Y” from the given discount types. 

Shopify Discount Types

3. You can choose between a “Discount code” or an “Automatic discount” according to your preference. In this example, we select the Discount code and name it. 

Shopify Discount Code

4. We then fill up the rest of the fields to complete the process. 

Discount Settings

5. We then decide whether our buyers want to get one product for free or at a discounted price.

Buy-One-Get-One – Free or Discounted

6. Now set customer eligibility and maximum discount uses. 

Shopify Customer Eligibility

Your buy-one-get-one offer is ready. All you have to do now is save the settings.

Third-Party Buy-One-Get-One Apps 

Third-party discount apps let you create more advanced promotions. Apps like DiscountRay help you set up customizable BOGO offers like tiered discounts. Automation ensures that discounts apply without manual work. Scheduling and targeting specific groups of people for offers becomes a lot faster and more efficient. 

Best Practices for Buy-One-Get-One Deals

Choosing the Right Products for Offers

Select products with high margins or overstocked items. Avoid using BOGO on expensive, low-margin items. 

Creating Urgency with Time-Limited Promotions

Adding a countdown timer on product pages increases urgency and drives quick purchases.

Optimizing Product Pages to Highlight the Offer

Use bold text, eye-catching banners, and clear product descriptions to highlight the deals. Avoid making it too flashy, or you will push customers away. 

Using Clear and Compelling Call-to-Actions

Phrases like “Claim Your Free Item Now” or “Limited Time BOGO Offer” work well in driving conversions. Compelling CTAs often manage to motivate customers to buy products. 

Effective Promotions of Buy-One-Get-One Deals 

Promotions play a big role in getting discounts to reach your desired customers. You need to spend a lot of time figuring out strategies to promote your deals. But do not worry; this section will prepare you with some good tips and tricks to get you started. 

Social Media Tactics

Use Instagram Stories, Facebook Ads, and TikTok videos to showcase your offers visually.

Email Marketing Strategies

Send targeted emails with a strong subject line like “Limited-Time BOGO Sale – Don’t Miss Out!”

Influencer and Affiliate Marketing

Partner with influencers in your niche to promote the deal to a larger audience.

Running Paid Ads

Google and Facebook Ads with eye-catching creatives can increase traffic and conversions.

AI tools

There are some fantastic AI tools to help you with promotion ideas. The modern world requires modern marketing, and modern marketing needs modern tools. Learn to make full use of these tools. 

Measuring and Optimizing Performance

Tracking your BOGO performance is as important as promoting it. Here are some of the points you should keep in mind: 

Tracking Sales and Conversion Rates

Use Shopify Analytics and Google Analytics to monitor sales data and customer behavior.

Analyzing Customer Behavior and Purchase Patterns

Identify the best-performing products and customer segments through data analysis.

A/B Testing Different Strategies

Test different offers (e.g., Buy-One-Get-One-Free vs. Buy-One-Get-One 50% Off) to see which one converts better.

Adjusting Offers Based on Data Insights

Modify pricing, timing, and messaging based on performance insights.

Conclusion

Follow our BOGO strategies to increase sales, clear inventory, and attract new customers. You can maximize your store’s revenue by selecting the right BOGO type, using Shopify’s built-in features or apps, and promoting offers effectively. Keep analyzing performance data and adjusting your strategy to achieve the best results. We wish you all the best.