The Baymard Institute reports that seven out of ten customers add items to their cart but then decide not to buy them. Using a Shopify abandoned carts discount to recover lost carts is a clever strategy to regain your clients. It’ll encourage your audience to return and complete the purchase process. This step-by-step guide will help you through the process of setting targeted discounts. Now let’s get started!
Customers abandoning carts is a common problem for eCommerce businesses. It can lead to lost sales and revenue. When customers arrive at the checkout page, they can be taken aback by the expensive shipping charges. Sometimes, unclear shipment schedules can make them hesitant. If they can’t trust the website, they might not complete the process. When they don’t find their preferred payment method, they have no other option but to leave the cart. Unclear or restrictive return policies might push them to be reluctant. Registering for an account can be frustrating for some customers. They can be discouraged from finishing their purchase if the checkout process is too drawn out or difficult.
How do you incorporate abandoned carts discounts in your marketing strategy? Just follow these steps and you’ll be good to go!
Go to your Shopify Admin. Navigate to Settings > Checkout. Scroll down to the order processing section and enable sending abandoned checkout emails. Customize the email template to include: a friendly reminder, a sense of urgency (e.g., “Your cart will expire soon!”), and a discount offer. Set the email to be sent within 1–3 hours after abandonment for optimal results.
You can do it easily from your Shopify Admin panel. Personalize according to your necessity. You can follow seasonal discount strategies to target customers in specific events or seasons.
Go to Discounts from the Admin Panel.
Click “+add discount”.
Then there will be a section where you can select your discount type.
You can select one of these options. Then you’ll see this page.
Then personalize everything and save the code. You can also set discount thresholds on Shopify.
You can use any discount app from the Shopify App Store to make things easier. From the app’s dashboard select your preferred discount type. If you want to offer abandoned carts discounts on the quantity of the order, then select a quantity discount. Choose the variant discounted price option when you want to provide a discount on product variants.
For the variant discounted price, you can add different ranges. You don’t have to calculate the discount price. Just input the discounted price.
You’ll see this section when you click the “create quantity discount” button.
Install an abandoned cart recovery app like Klaviyo, Omnisend, or Shopify Email. Set up an email workflow: Trigger: When a customer abandons their cart. Action: Send a personalized email with the discount code and cart details. Use segmentation to target high-value carts with larger discounts.
Use engaging subject lines, like “We saved your cart + a special offer!” Personalize the email with: The customer’s name, Pictures of the abandoned products, The discount offer, and clear instructions on how to redeem it. Add a clear call-to-action button (e.g., “Complete Your Purchase Now”).
Use Shopify Analytics to track the performance of abandoned cart emails. Metrics: Open rates, click-through rates, and conversions. A/B tests different discount amounts, subject lines, or email designs to find the most effective combination. Adjust your strategy based on customer behavior and feedback.
Now you can create abandoned carts discounts, right? But you need to reduce the abandonment in the first place. Follow these steps to do so.
Customers need reassurance that their data is safe. You can build trust by adding messages like “Your payment information is encrypted and secure.” Display lock icons or text like “Secure Checkout” near the payment fields. Use tokenization or two-factor authentication if possible. Easy access to help reassure customers if they encounter issues. Provide a visible link to customer support via live chat, email, or phone number. Include FAQs or policy links (e.g., refund or return policies).
You need to clearly show customers where they are in the checkout process. So, they don’t think that they’re wasting more time. It assures visitors that they’re almost done. Additionally, it removes uncertainty and clarifies the process so that clients can grasp it more easily. There should be as few steps as possible in a progress indicator.
Rarely do customers choose to buy anything, find it, select it out, and check out in a single, seamless process. They will be more inclined to stay and check out if you make it simple to navigate between your store and their cart.
If you simply provide one payment method or very few options, you’re creating needless barriers between your prospects and your sales. Although a credit card is an obvious choice, customers now have more options than ever before. Mobile payment systems like Apple Pay and Google Wallet are growing in popularity, especially among youngsters. PayPal is another great option.
It requires some time to create an account. Provide a guest checkout option. The checkout process might become less stressful if unnecessary stages are removed.
Reduce the number of steps in the checkout process to make it more efficient. Just include the necessary steps. Twenty-eight percent of consumers cite a lengthy or difficult checkout process as a reason for desertion.
Slow websites may irritate users and drive them away. Make sure your website is speed and efficiency optimized to guarantee a rapid and efficient surfing experience.
With more people using mobile devices for online purchasing, it is crucial to create a mobile-friendly website.
Recover Lost Revenue: Use an immediate incentive to persuade hesitant customers to finish their transactions.
Increased Conversions: You can entice customers to go back to their cart and finish the purchase by providing a discount.
Improved Customer Experience: Customized discounts demonstrate your appreciation for your clients and your willingness to go above and beyond for them.
Data-Driven Insights: Analyzing data from abandoned carts might reveal important information about the preferences and behavior of customers.
Build Brand Loyalty: Providing considerate discounts can make a good first impression and boost the possibility of repeat business.
With this article, we sincerely hope that you will find it simpler to set up a Shopify abandoned carts discount and increase sales from cart abandoners. Write the proper email flow and offer timely promotions. You can reach a notable portion of the clients who have gone without purchasing your product. Now is the ideal moment to use these suggestions and observe an increase in conversions!
You can assess the success of your discount strategy by keeping an eye on important metrics like conversion rates, average order value, and cart abandonment rates. A/B testing and client feedback can also yield insightful information for optimization.
Most people who abandon their shopping cart do so because there are too many extra costs. Delivery costs, insurance fees, and taxes that make a product more expensive deters 47% of people from buying.
Percentage-based discounts (e.g., 10% off) or free shipping are often the most effective incentives for recovering abandoned carts. These discounts are easy for customers to understand and apply, encouraging them to complete the checkout process.
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