Stratégie de remise, nouveautés Shopify et guides pratiques pour les marchands.
139 articles
Discount apps play a big role in eCommerce sales. They directly control how prices appear to customers. Pricing directly affects customer trust, cart totals, and checkout accuracy. That is why Shopify reviews discount apps carefully before granting special recognition, such as the Built for Shopify Discount App badge. The BFS badge indicates that the discount […]
If you’re still using Shopify’s default discount system, you might be seeing margins shrink as your competitors tap into smarter, personalized discount strategies. The gap between Shopify default vs smart discount isn’t just technical; it’s about how you treat different customers. Default discounts apply the same offer to everyone, while smart discounts allow you to […]
Best Valentine’s Day discounts for Shopify searches usually come from store owners who already know this event is important for sales. They are not looking for inspiration. They want clear answers. And today, for this special day, we have answered in our blog the top 20 most common questions Shopify merchants ask every year. Each […]
What are Valentine’s Day Discounts for Shopify? It is a common question for new store owners planning their first seasonal campaign. Even though this day has been celebrated for many years, merchants still fail to make the most of it. And in this article, you will get a clear and simple explanation of how Valentine’s […]
Discount trends 2026 look very different from what Shopify merchants relied on even a year ago. Throughout 2025, rising acquisition costs, shrinking margins, coupon abuse, and global selling complexity forced merchants to rethink how and when they discount. Sitewide percentage-off sales drove short-term volume but quietly damaged profitability, while stacked discount codes increased checkout friction […]
Valentine’s Day discount types for Shopify are incredibly helpful to grow your sales on the platform. An NRF survey of 8,020 U.S. adults, conducted in 2025, projected Valentine’s Day spending to reach a record $27.5B. That level of spending shows why you, as a Shopify merchant, should take this event seriously. Many stores run offers […]
The holiday rush is over, but many Shopify merchants enter January with a quiet problem. Revenue looked strong in December, yet margins feel weaker, pricing feels messy, and customers suddenly hesitate to buy without another discount. What worked in Q4 often creates confusion in Q1. This is where pricing discipline matters. A clear Shopify pricing […]
Eco-friendly discounts are suddenly everywhere. Customers want better prices. At the same time, shipping, packaging, and return costs keep rising. Traditional discounts solve one problem but create another. They increase sales short term but slowly eat into profit. Many Shopify merchants feel stuck in this cycle. Discount more, earn less, and repeat. Eco-friendly discounting offers […]
January is a strange month for many Shopify merchants. The holiday rush is over. Ads feel more expensive and customers slow down. And the big question becomes: how do you keep orders coming in without running another site-wide discount? This is where 2026 feels different. Shoppers are no longer responding to blanket offers. They expect […]
Voice shopping is growing fast as more people look for quicker and easier ways to buy online. CapitalOneShopping reports that in the US, voice-activated purchases reached $19.4 billion in 2023 and may pass $81 billion by 2025. These numbers explain why many merchants want to use Shopify voice shopping discounts and prepare for this trend. […]
You put a lot of effort into creating candles that buyers connect with: calming scents, eco-friendly wax, seasonal collections, gift-ready packaging. But when it comes to selling online, many of you might face the same frustrating problem: generic discounts stop working. Flat “10% Off Weekend” promotions don’t motivate today’s customers. People buy candles based on […]
THE CHRISTMAS SEASON IS COMING! This sentence might bring a lot of joy to the whole world. However, for a Shopify merchant, it might be very stressful. With so many brands running sales, you must choose the right discount structure. It should increase conversions and protect margins. The good news is that you don’t need […]
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