People who serve or have served in the military deserve recognition. One way Shopify stores offer this is through military discounts. In 2025, more e-commerce brands will offer special deals for service members, veterans, and their families. The best part? You do not have to leave your home to use them.
Top brands offer 10% military discounts, boosting frequent shopping and loyalty. If you want to do the same for your Shopify store, then keep reading. This guide explains what military and veteran discounts are, who qualifies, how to verify them, and how to maximize benefits through these offers.
Let us get started then!
Military discounts are a way to say thank you. You give service members and their families a bit of relief at checkout. It might be 10% off. It might be free shipping. Some stores even offer early access to sales.
Who usually qualifies for military discounts?
Example:
If your customer is in the Air Force and buys gym gear online, you could offer a military discount of 15% off once they verify. You could also let their spouse use that same discount.
Not all offers are the same. Some are only for active duty. Others include veterans. A few have different rates depending on the status of your buyers.
What to know?
Example:
A Shopify store selling hiking packs may give 20% to active-duty members but only 10% to veterans. Always check your store’s policy before offering such deals.
You need to confirm if your customers are eligible for military discounts. That keeps the offer fair and secure.
You may ask for:
Example:
Your customer is shopping for recovery gear. You ask them to upload a document or use a code at checkout. If they are a dependent, they might need a family ID.
Many Shopify stores advertise military discounts via pop-ups. Some advertise it. Others tuck it into FAQs or checkout screens. Below are some popular categories to display military and veteran discounts.
Clothing and Footwear
Many stores give 10 to 20 percent off items like athletic wear, boots, or uniforms.
Example: A store selling hiking boots offers 15% off to verified military accounts.
Electronics
Laptops, earbuds, or chargers often come with 5 to 15 percent off.
Example: A veteran gets $30 off wireless headphones with a military ID.
Auto and Bike Accessories
Detail kits, seat covers, or helmets. Some stores apply flat discounts.
Example: A Navy retiree saves 10% on a tire pressure monitoring kit.
Outdoor and Travel Gear
Tents, duffels, and travel prep items are common among military families.
Example: A family going on leave saves 20% on travel packs.
Health and Wellness
Fitness bands, vitamins, and stretch tools often qualify.
Example: A veteran’s spouse saves 15% on post-workout recovery gear.
Military discounts can do more than just attract new customers. They build loyalty, trust, and long-term relationships. If you are a Shopify seller, here are a few simple ways to make your military offers more effective.
Let customers use their military discounts alongside holiday or seasonal sales. It encourages larger orders and creates a stronger reason to shop.
Example: You discount a product from $100 to $70 during a summer sale. If a military buyer gets 10% off on top of that, they pay $63. You move more stock and leave a good impression.
Allow customers to combine a welcome discount or promo code with their military deal. This can be especially helpful for first-time shoppers.
Example: A first-time buyer uses a “WELCOME10” code plus their military discount. It is a simple way to boost their first purchase experience and bring them back.
If you collect military status during checkout or verification, you can send exclusive discounts or early access to verified buyers around key holidays.
Example: You email the verified military customers a private code before Memorial Day. That early offer can drive higher conversion before your public sale even begins.
Instead of manually checking every discount request, use bulk discount apps that use automation and apply military discounts at checkout. It is smoother for customers and simpler for you.
Example: Once a buyer is verified, your store applies the discount at checkout without any extra steps. That means fewer questions and abandoned carts.
You could use discount apps to automate military discount promotions and target service members, veterans, and their families using customer tags.
A small guide is provided below to show you how one such app can help you set up military and veteran discounts.
Discounts do not always have to be about price. Free shipping or faster delivery options exclusively for military buyers can also make a big difference.
Example: You offer free shipping to verified military addresses or prioritize processing their orders; no extra discount is needed, but it still adds value.
Encourage larger orders by setting thresholds for extra savings, just for verified military customers.
Example: Military customers get 10% off orders under $100 and 15% off orders over $100. It boosts your average order value while rewarding loyal shoppers.
You do not have to discount your entire store. Highlight specific collections or categories that matter most to military buyers and apply the discount only there.
Example: A Shopify store selling activewear gives military discounts only on footwear and backpacks, which are more popular with this audience.
Sometimes, buyers do not even know your discount exists. Use banners, product page notes, or checkout messages to let visitors know your store supports military shoppers.
Example: A sticky banner that says “Verified Military? Save 10% Today” can reduce bounce rate and boost conversion for eligible buyers.
Military service not only affects the person in uniform. Family members often do the shopping, and they notice when your store recognizes them, too.
Offering military family discounts can widen your audience and strengthen customer loyalty.
Example: A military spouse shops for school supplies. After a quick verification, your Shopify store applies a 10% discount just like it would for the service member. The process is smooth, and they are likely to return.
Offering military discounts is not just a sales tactic. It is a sign of respect. When your Shopify store recognizes the service of military families, it shows you care about them more than transactions. These buyers often come back, and they remember the brands that treat them with appreciation.
A simple discount, early access, or an easier checkout can go a long way. If you want to build trust and connect with a loyal customer base, start by making your store more welcoming to those who have served. Keep it clear, honest, and easy to use.
So, now you have a good idea of how to implement military and veteran discounts. We wish you the best. And if you found this helpful, share it with another Shopify merchant who could benefit from it.
It depends on the category, but many eCommerce brands on Shopify offer 10–20% off for verified military buyers.
Most military discounts range from 10% to 20%, depending on the store and product type.
Yes, 10% is the most common rate, though some stores offer more during special events.
Yes, many brands offer verified military discounts both in-store and online, especially on platforms like Shopify.
Yes, some airlines offer military fares or perks, but it’s not guaranteed and often varies by route and airline.
Set up automated verification and apply the discount at checkout so it runs smoothly without extra work.
Yes, you can apply military discounts to specific collections or items based on what makes sense for your margins.
It builds loyalty, shows respect, and helps turn military buyers into repeat customers who trust your brand.
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