89% of students will buy something if they get at least 20% off (SheerID)? These statistics indicate how well student discounts work for B2B merchants. In this guide, we are covering why you should be offering student discounts on Shopify, how you can do this, some tools you can take advantage of, and tips for improving your results.
Worry not! We have got your back. Read on to discover how you can take advantage of Shopify student discount programs.
These days, students are more than just window shoppers. The US students alone have a buying power of over $574 billion annually, per various studies. They shop for technology gadgets, clothing, skin care, learning tools, and others.
For example, a Shopify store with productivity tools or study accessories targets college students with a 15-20% discount. Store owners can boost sales and outreach through such student discounts on Shopify.
Students are still discovering brands they can trust and remain loyal to for years. Winning their attention today means keeping them as loyal customers for tomorrow. Repeat customers can be the biggest source of income for your store.
For example, Adobe has a student discount on its Creative Cloud suite. Even long after graduating, many students make use of it in their careers. This early familiarity and loyalty enable brands to maximize profits.
Not every Shopify merchant is taking the initiative to provide student discounts. So, this is your golden opportunity to stand out from your competitors by focusing on student buyers.
For example, if you sell bulk stationery supplies on Shopify like a “Student Bundle Pack” at a discounted price, then there’s a high chance that your store will be the first choice for students looking to buy stationery.
Creating a student discount manually on Shopify is simple; however, there are limitations in terms of verification.
Third-party discount apps like DiscountRay are efficient in automating discounts for Shopify merchants like you. You just need to set your customer group where you want to apply student discounts. The following is a brief guide to get started with such apps.
2. After installation, you will see a dashboard similar to the one below:
3. Choose one of the two options according to what suits you best. In this example, we select Quantity discount.
4. Select “Create quantity discount” and type the discount name and the specific product you want to apply a discount to.
5. Fill up the Quantity with the corresponding Discount percentage that you want. Click “+ Add range” if you want to add more. Click on the “Activate” button to activate this offer.
6. Finally, choose the customers you are targeting using the “Customer eligibility” feature. “Customer tag” and “Specific customers” let you separate the members from the rest of the customers. This is how you can specify your customers as only students for the student discount offer.
7. We now have our first DiscountRay Quantity Discount set up. Let us see how it looks in the live view.
8. We can see the discount being implemented in your cart.
Result: Non-students abusing student discounts.
Result: Discounts that just never end.
Result: Cart abandonment.
Do not just put out a discount offer and wait for results. Promote it actively.
Example Tactics:
Students like student discount programs. Well, so do people who are not students. Such frauds pretend to be students to take advantage of these discounts. So, how do you protect your Shopify store from discount misuse? Let us find out now.
Best Practices:
Be sure to always monitor the effectiveness of your student discount strategy.
Metrics to Track:
Metrics and Analytics: Use Shopify Analytics or Google Analytics to track and then optimize.
Create clear rules to prevent misuse. Define:
Work with verification service providers that maintain a balance between smooth and secure validations. The easier the process, the greater your conversion rate.
Use language like:
These messages create a sense of privilege and encourage quick action.
| Tool | Purpose | Global Support? |
| SheerID | Instant student verification | 190+ countries |
| UNiDAYS/StudentBeans | Discount integration | 100+ countries |
| Wholesale Club | B2B student portals | Yes |
| Geolocation Apps | Region-specific discounts | Yes |
Student discounts on Shopify are becoming very popular in this modern era. It is a fantastic way to acquire and retain customers. B2B merchants using automated verification tools, smart promotion tactics, and fraud prevention strategies can easily target and convert student customers. Thus, boosting their sales while establishing a future-proof brand.
So, what are you waiting for? Hurry up and set up your student discount programs now! Note down all the notes from the guide and apply them to your Shopify store today. We hope to see you again with another expert guide on B2B eCommerce.
You have to prove that you are a student by verifying your student ID or email on the store’s website or using student discount sites.
Brands offer discounts to help students save money and build customer loyalty.
Sign up on any of the student discount websites and prove your student status.
Every brand is different, but most student discounts are between 10% and 30%.
Eligible applicants will be students enrolled in school, college, or university with have a valid student ID.
Valid student ID, student email, or verification through a reputable student discount app.
There is no 50% off plans from Shopify itself, However, some Shopify stores offer up to 50% off Items for students.
Go to Shopify Admin → Discounts → Create Discount → Add 10% off code and set the rules.
There is no definite limit set by Shopify. Merchants are allowed to choose any percentage or amount based on their discount strategy.
Find the student discount code → Put things in the cart →Input the code to get the discount at checkout.
Shopify does not have a built-in student discount, but many Shopify stores offer student discounts using third-party apps.
Various brands like Apple, Dell, Lenovo, Microsoft, Adobe, and many more are seen to offer student discounts.
For B2B merchants, student discounts allow you to win young customers, create early loyalty, and drive sales.
Yes! Students are known for having highly active purchasing activity, and offering student discounts tends to lead to higher conversion rates and more repeat customers.
Websites that validate student status, such as Student Beans, UNiDAYS, and SheerID, are used to prevent unauthorized usage.
Create a student-only code in Shopify Admin → Discounts → Create Discount. Verify through third-party student discount apps for Shopify.
Absolutely! Apps like DiscountRay help automate discounts for students.
Offer bulk discounts, create loyalty programs, and personalize offers for student groups to maximize your Shopify B2B results.
Get started with our free plan or unlock premium features with a 14-day free trial.
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