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Stratégie de remise, nouveautés Shopify et guides pratiques pour les marchands.

  • 6 min de lecture

    How to Apply Bundle Discounts to Wholesale Juice Bottles of Mixed Flavors

    Selling wholesale juice bottles is complex when you deal with many flavors and bottle types. The University of Pittsburgh study shows bundle discounts increase e-tailer profits from 121% to 386.4% and customer savings from $3.13 to $12.78 with bundles of 2-8 items. The statistic illustrates the benefits of bundles to the eCommerce industry. The challenge […]

  • 8 min de lecture

    Personalized Discount by DiscountRay – Solve Complex Offers With Smart Rules

    The Problem: One-Size-Fits-All Discounts Don’t Work Discounts are powerful, but most Shopify merchants quickly face a common issue: not all customers should get the same offer. Imagine these situations: Shopify‘s default discount system is limited. It allows percentage or fixed discounts, but you cannot filter deeply to determine who qualifies. The result? Either you give […]

  • 10 min de lecture

    Future Discount Trends(2026 Updated): The Latest Shopify, eCommerce & B2B Innovations You Can’t Miss

    Recent studies by Hostinger reveal that 45% of Gen Z shoppers abandon their carts because prices appear too high. That is a big signal of how important discounts are in the eCommerce industry. This is why future discount trends matter for Shopify merchants and B2B teams. Shoppers want fair pricing and personalized offers. If you […]

  • 7 min de lecture

    Dynamic Pricing Explained: How It Works & Why Businesses Need It (2026)

    A study from MIT found that Groupon’s smart dynamic pricing significantly increased revenue and market share. You can also grow your store’s revenue with the right tips and tricks. And this is where this article comes in. In today’s article, we will explore what it means and how it can help you make more profits […]

  • 12 min de lecture

    Tiered Pricing for Bulk eCommerce Orders: 7 Strategies to Increase Sales (2026)

    Shopify’s tiered pricing model helped increase revenue by 24% in 2023, boosting customer retention and sales(Shopify). As a Shopify merchant, you need to learn to unlock the full potential of this pricing system; otherwise, you will fall behind your competitors. Do not worry, we have just the right article to help you avoid that situation. […]

  • 9 min de lecture

    Military Discounts 2026: Best eCommerce Deals for Service Members & Veterans

    People who serve or have served in the military deserve recognition. One way Shopify stores offer this is through military discounts. In 2025, more e-commerce brands will offer special deals for service members, veterans, and their families. The best part? You do not have to leave your home to use them. Top brands offer 10% […]

  • 9 min de lecture

    B2B Trade Discounts: The Key Strategy to Win More Wholesale Customers and Boost Your Business Growth

    Thinking of ways to boost wholesale sales without slashing your profits? A trade discount might be the answer. If you run a Shopify wholesale store, you’ve probably wondered how to incentivize bulk buyers without overcomplicating things. That’s where offering price reductions for larger orders comes in—they reward big purchases, build loyalty, and simplify your pricing […]

  • 8 min de lecture

    Why Membership-Based Discounts Are the Best Incentive for B2B Buyers

    Retaining customers is important for every business to succeed. According to a Dimension Data report, about 84% of companies that improve customer experience see revenue growth. This proves how valuable retention is for eCommerce. Membership-based discounts are a powerful way to maximize it. Let us explore how.   Membership-based offers help B2B buyers save money and […]

  • 9 min de lecture

    How to Balance Discounts with Brand Values in ECommerce (2026 Guide)

    A CapitalOneShopping report shares that about 93% of US consumers would buy again from a brand offering good discounts. It shows the powerful impact discounts have on both customers and brand image. However, knowing how to balance discounts with brand values in eCommerce is very important. And today, this article is all about that. As […]

  • 12 min de lecture

    How to Apply Custom Pricing Rules for Wholesale? 4 Main Categories Explained!

    Are you setting your store’s custom pricing rules for wholesale correctly? Managing a Shopify store requires many strategic moves to attract new customers and reward existing ones for sticking with it. With a Shopify order management and discount app, you can easily create, manage, and apply customized pricing rules for individual customers or specific customer […]

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