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Strategie di sconto, novità Shopify e guide pratiche per i merchant.

22 di 153 articoli

Shopify Discount Updates
21 set 202617 min di lettura
Il futuro della personalizzazione B2B: come l'intelligenza artificiale potrebbe cambiare i prezzi e gli sconti di Shopify
Questo blog esplora come l'intelligenza artificiale potrebbe rendere la personalizzazione B2B più intelligente aiutando le aziende a comprendere il comportamento dei clienti, il contesto dell'account e i modelli di acquisto. Utilizzando esempi B2B reali e casi d'uso pratici di Shopify, mostra come i commercianti possono già personalizzare prezzi, sconti e offerte di spedizione con strumenti basati su regole come DiscountRay, mantenendo il giudizio umano al centro delle decisioni sui prezzi.
Discount Trends
9 lug 202611 min di lettura
Shopify B2B Volume Pricing vs DiscountRay: Which One Should You Use?
Written by: Syeda Rehnoma Tanzom Reviewed by: Technical Support Team Published: June 11, 2026 Updated: June 22, 2026 Share in X Shopify B2B volume pricing is now available on Basic, Grow, and Advanced plans. It is a strong starting point for merchants running a straightforward wholesale operation. Company profiles, payment terms, and catalog-based volume pricing […]
Shopify Discount
9 giu 202612 min di lettura
Shopify Promotion Names for Emotional Resonance: Practical Framework for Merchants
Shopify promotion names should do more than label a discount. A name like “Spring Sale” tells customers there is an offer, but a name like “The Sunday Reset” gives the offer a mood, a moment, and a re…
Discount Trends
5 giu 202612 min di lettura
All the Latest eCommerce Discount Updates (Updated May 2026)
eCommerce discount updates 2026 are not just about new buttons in your Shopify admin. The platform’s discount infrastructure has changed significantly over the past twelve months, and stores still running the same flat public coupon code for every customer are quietly losing ground to merchants who have moved to automatic, targeted, and customer-specific discount logic. […]
Discount Trends
29 mag 202612 min di lettura
Mood-Based Marketing for Shopify: Why Your Store Needs to Feel Like a Brand, Not a Catalog
Mood-based marketing means choosing one emotional state you want customers to feel. Then making every part of your store, copy, visuals, and promotions, consistently deliver that feeling. It’s the tactical engine behind vibe marketing. It turns a brand aesthetic into something customers actually experience at every touchpoint. Customers who feel genuinely connected to a brand […]
Shopify Discount
13 mar 202611 min di lettura
Why Shopify Tiered Discounts Boost Profit More Than Flat Discounts
Shopify Tiered discounts offer a more powerful way to boost profits compared to traditional flat discounts. A Shopify store tested a marketing strategy to see the tiered discount effects on sales. In 24 hours, their AOV doubled, astonishing the shopkeepers. This experiment showed how tiered discounts can maximize revenue by encouraging customers to spend more. […]
Shopify Discount
13 feb 202620 min di lettura
Shopify’s Default vs Smart Discounts in 2026: What Merchants Should Change This Year
If you’re still using Shopify’s default discount system, you might be seeing margins shrink as your competitors tap into smarter, personalized discount strategies. The gap between Shopify default vs smart discount isn’t just technical; it’s about how you treat different customers. Default discounts apply the same offer to everyone, while smart discounts allow you to […]
Shopify Discount
23 gen 202613 min di lettura
Shopify Discount Trends 2026: What’s Actually Working After Shopify Winter ’26 Edition
Discount trends 2026 look very different from what Shopify merchants relied on even a year ago. Throughout 2025, rising acquisition costs, shrinking margins, coupon abuse, and global selling complexity forced merchants to rethink how and when they discount. Sitewide percentage-off sales drove short-term volume but quietly damaged profitability, while stacked discount codes increased checkout friction […]
Shopify Discount
19 gen 202610 min di lettura
Best Valentine’s Day Discount Types for Shopify Stores: What Converts Most in 2026
Valentine’s Day discount types for Shopify are incredibly helpful to grow your sales on the platform. An NRF survey of 8,020 U.S. adults, conducted in 2025, projected Valentine’s Day spending to reach a record $27.5B. That level of spending shows why you, as a Shopify merchant, should take this event seriously. Many stores run offers […]
Discount Trends
12 gen 20267 min di lettura
From Holiday Discounts to Profitable Q1: Smarter Shopify Pricing Strategy for Merchants
The holiday rush is over, but many Shopify merchants enter January with a quiet problem. Revenue looked strong in December, yet margins feel weaker, pricing feels messy, and customers suddenly hesitate to buy without another discount. What worked in Q4 often creates confusion in Q1. This is where pricing discipline matters. A clear Shopify pricing […]
Discount Trends
6 gen 202617 min di lettura
Eco-Friendly Discounts: How Brands Will Use ‘Green Promos’ to Increase Sales & Loyalty Focus in 2026
Eco-friendly discounts are suddenly everywhere. Customers want better prices. At the same time, shipping, packaging, and return costs keep rising. Traditional discounts solve one problem but create another. They increase sales short term but slowly eat into profit. Many Shopify merchants feel stuck in this cycle. Discount more, earn less, and repeat. Eco-friendly discounting offers […]
Shopify Discount
10 dic 202510 min di lettura
Shopify Voice Shopping Discounts: Boost Sales with Voice Commerce Discounts in 2026
Voice shopping is growing fast as more people look for quicker and easier ways to buy online. CapitalOneShopping reports that in the US, voice-activated purchases reached $19.4 billion in 2023 and may pass $81 billion by 2025. These numbers explain why many merchants want to use Shopify voice shopping discounts and prepare for this trend. […]

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