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Automated discounts and B2B pricing for Shopify

Quantity and volume discounts, per-variant pricing, B2B customer-group offers, bundles, milestone rewards and discount codes — without manual setup.

Free plan available · No credit card · Cancel anytime

Interactive demo

Six discount engines, one app

Every one of them runs right here. Pick an engine, change the numbers, and watch the price react the way it would in your store.

Personalized discountlive preview

This is the admin view — the setup screen inside the app. When every condition you set matches, the discount applies.

Offer condition(s)

IF

You’ve included Germany

Then customers get

Discount type

Condition preview

  • IFCountryisGermany

Then customers get

20% discount

Personalized discount

Target an offer by who is buying or what is in the cart, rather than discounting for everyone. This is the B2B and wholesale engine.

How you set it up

  1. Pick the condition: a customer, a customer tag or list, a country, a cart value, or order history
  2. Choose the reward: a percentage, a fixed amount, a free gift or free shipping
  3. Set active dates and whether it can combine with other discounts

See how it's set up

Interactive demo. Sample products and illustrative prices — the arithmetic is the app's own.

See how each one works

Compatibility

Fits the store you already run

Rules are set in your Shopify admin, and the storefront widget renders through a theme app block you add once. This is what DiscountRay is listed to work with.

As listed under “Works with” on the DiscountRay page in the Shopify App Store.

Built on Shopify

  • Shopify Checkout
  • Shopify Admin
  • Shopify Functions
  • Shopify Markets
  • Multi Currency

Works alongside

  • PageFly
  • MultiVariants – Bulk Order

Margin safety

Discount with your margin in view

When a code stacks with an automatic discount the two compound rather than add. DiscountRay shows the real combined figure while you set it.

The meter accounts for discounts DiscountRay manages. It cannot see discounts created by other apps on your store.

About margin safety

Combined discount

Example
Automatic20%Code20%

36%not 40%

1 − (1 − a) × (1 − b)

Green under about 30%, amber around 30–45%, red above about 45%.

Merchant reviews

What merchants say

Reviews from stores running DiscountRay.

  • At 1948Water, we deal with bulk, weighed products, which always makes shipping and discounting tricky. Shopify’s native discounting options weren’t flexible enough for our needs—especially when trying to incentivize larger purchases while managing shipping constraints. That’s where DiscountRay came in.
    1948 WATER
  • We installed the DiscountRay app on Shopify, and it shows up automatically on the product page. It's a great app! It's super easy to use and works perfectly with Shopify theme. Now, I can offer discounts with maximum quantities and variants, which I couldn’t do with Shopify's standard discounts. The installation was also really simple.
    Galactic Plus
  • Support is excellent—very easy to talk to and super helpful with any assistance needed.
    XO Armor Technologies
  • Amazing app together with multivariant app and the support is another level!
    Stagepush
  • Fantastic App that seriously helps with conversions. Recommend this App to anyone! Great team with great support! Thank you for all fast turnaround time!
    Blank Print Media
  • I have the Multivariants App and the Discount Ray App that work together for a wholesale listing. I ran into a couple issues and Discount Ray, jumped right in and got it taken care of for me. They were friendly and great to work with. I highly recommend.
    Peacock Powder
  • amazing support!We needed a way to offer automatic volume discounts and tiered pricing without creating a mess in our checkout process. DiscountRay made it effortless. The variant-specific quantity discounts were a game-changer, allowing us to run clearance promotions on specific product weights without applying unnecessary discounts across our entire store.
    Pearls and Pelicans
  • 5 stars for DiscountRay-Custom Price app I cannot stress how easy the app is to use and if there are any roadblocks their team is ready to help - via chat, email OR a live call! The human component means more than how amazing the app is - connecting with someone who has the knowledge and patience to help and guide how to use the app properly is what it's all about. Afifa was so kind and helpful!!!!
    PMC Gift Shop

Start free, upgrade when you need to

The free plan runs one automatic discount. Growth runs 10 and Pro runs 25, both with a 14-day free trial.

  • Starter

    Free

    1 automatic discount

  • Growth

    Most popular

    $9.00/month

    $7.20/month billed annually

    10 automatic discounts

    14-day free trial

  • Pro

    Best value

    $15.00/month

    $12.00/month billed annually

    25 automatic discounts

    14-day free trial

30-day money-back guarantee · All prices in USD, billed every 30 days.

From the blog

Discounting, in practice

Guides on pricing by quantity, targeting B2B customers and running promotions that hold their margin.

  • 8 min read

    What are Shopify Quantity Breaks And When to Use Them

    A Shopify quantity break is a pricing rule that lowers the price per unit when a customer buys more of the same product in one order. Merchants use them to push up average order value, move through stock that isn’t selling fast enough, or reward customers who are already buying more than one at a […]

  • 12 min read

    Shopify Spring ’26 Discount Changes: What They Mean for Your Store’s Promotions

    If you’ve seen “Shopify Spring ’26” mentioned somewhere and want to know whether it touches your discounts, here’s the short version: yes, several changes affect how promotions work, and this covers the ones that matter most for setting up and running them. Shopify Spring ’26 discount changes include same-line-item product discount stacking, market-based discount eligibility, […]

Put your discounts on autopilot

Install DiscountRay from the Shopify App Store and set up your first discount in minutes.

Install on Shopify — Shopify App Store

14-day free trial · 30-day money-back guarantee