Discounting strategy, Shopify updates and practical guides for merchants.
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Shopify allows merchants to discount specific variants, but the setup is different from collection-based discounts. This guide explains how variant discounts work, where the 100-item cap applies, and what to do as your catalog grows.
Learn how to track discount performance by channel using Shopify discount QR codes, shareable links, and campaign UTM tracking. See how to structure codes for email, creators, retail, and landing pages so you can better understand which channels actually drive sales.
Shopify allows up to 25 active automatic discounts, including app-based discounts. Learn how to track your count, consolidate promotions, and avoid hitting the limit during busy campaigns.
Shopify discount eligibility has four options: all customers, segments, specific customers, and markets. Here's how to pick the right one for your store.
Shopify discount stacking follows a fixed set of rules built around three discount classes, and the actual price a customer pays depends on the order those classes calculate in, not just which discounts happen to be turned on. Product discounts apply first, order discounts apply next to whatever subtotal is left, and shipping discounts apply […]
If you’ve seen “Shopify Spring ’26” mentioned somewhere and want to know whether it touches your discounts, here’s the short version: yes, several changes affect how promotions work, and this covers the ones that matter most for setting up and running them. Shopify Spring ’26 discount changes include same-line-item product discount stacking, market-based discount eligibility, […]
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