Discounting strategy, Shopify updates and practical guides for merchants.
155 articles
Mood-based marketing means choosing one emotional state you want customers to feel. Then making every part of your store, copy, visuals, and promotions, consistently deliver that feeling. It’s the tactical engine behind vibe marketing. It turns a brand aesthetic into something customers actually experience at every touchpoint. Customers who feel genuinely connected to a brand […]
SimplyCodes reports more than 3 in 5 Americans actively seek promotions, markdowns, and coupon codes when shopping online. That is why Shopify discount mistakes can quietly affect both sales and profit. A discount can attract buyers, but the wrong setup can reduce margins fast. Many merchants use the same offer for every customer, allow discounts […]
In South Africa’s printing industry, Blank Print Media has become a name synonymous with consistency and quality. They supply everything from sublimation mugs and keyrings to vinyl rolls and banner fabrics. Their catalog caters to businesses that rely on dependable materials and fair pricing, not constant compromise. Finding high-quality, affordable print supplies is a challenge […]
A BOGO deal is a promotion where a customer buys one qualifying item and unlocks a reward on a second. That reward could be a free item, a discounted item, or something from a completely different product category. Buy one get one free is the version most people picture, but it’s just one variant of […]
Setting up the best Shopify tiered discount apps is actually the fastest way to increase your AOV without chasing new customers. Kard Financial Inc. reports that loyalty programs that use tiered rewards drive an average 13.71% lift in AOV, with top-performing brands seeing increases as high as 75%. That is real revenue. The problem is […]
If you’ve been using BOGO and Buy X Get Y interchangeably, you’re not alone. Most merchants do. And honestly, it makes sense. Shopify sets both of them up through the exact same discount type in your admin. But they’re not the same thing. BOGO is actually a specific version of Buy X Get Y. Think […]
Running a buy one get one free promotion on Shopify sounds simple. But the moment you try to set one up properly, with automatic gift add, storefront visibility, and sensible limits, Shopify’s built-in discount tools show their ceiling pretty fast. That’s where dedicated BOGO apps come in. People get confused about BOGO vs BXGY. BOGO […]
You started with one or two personalized discount rules. A VIP offer here and a first-time buyer deal there. It felt manageable. Then you added a few more, a segment for wholesale customers, a time-limited promotion, or a tag-based rule for repeat buyers. Now you have eight rules running simultaneously, your margins look a little […]
Best Shopify volume discount apps are not just about showing a small “Buy More Save More” box on a product page. The right app can make discounts easier to understand and motivate customers to purchase more items. Thus, increasing your AOV. That matters because Baymard’s 2025 data shows average cart abandonment is 70.19%, and 18% […]
Mothers day discounts are one of the most important seasonal campaigns for online stores. Investopedia reported that US consumers were expected to spend $33.5B on Mother’s Day in 2024. That level of spending showed how serious buyers were about this occasion. Customers planned gifts carefully and compared offers before making a purchase. For Shopify merchants, […]
You set up a Buy X Get Y promotion on Shopify. You picked the products, configured the discount, and went live. Then you checked the numbers a week later, and almost nothing had changed. Here’s what most merchants find out too late. Shopify’s Native Buy X Get Y has limitations! Merchants on the Shopify Community […]
Shopify Tiered discounts offer a more powerful way to boost profits compared to traditional flat discounts. A Shopify store tested a marketing strategy to see the tiered discount effects on sales. In 24 hours, their AOV doubled, astonishing the shopkeepers. This experiment showed how tiered discounts can maximize revenue by encouraging customers to spend more. […]
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