Discounting strategy, Shopify updates and practical guides for merchants.
41 of 153 articles
This blog explores the common Shopify wholesale pricing problems merchants face, from customer-specific prices and manual quotes to spreadsheet management and limited pricing flexibility, and explains how DiscountRay helps create more flexible, automated B2B pricing rules.
This blog explains the common reasons Shopify tiered discounts fail, including incorrect quantity thresholds, discount conflicts, and unclear pricing tiers, and shows how DiscountRay helps merchants create, manage, and clearly display flexible quantity-based discounts.
This guide examines how Gen Z discovers products, evaluates value, and responds to promotions, then translates those behaviors into practical Shopify discount strategies. It shows why merchants should move beyond constant sitewide markdowns toward relevant, transparent, and behavior-based offers.
This blog explores how AI could make B2B personalization more intelligent by helping businesses understand customer behavior, account context, and buying patterns. Using real Shopify B2B examples and practical use cases, it shows how merchants can already personalize pricing, discounts, and shipping offers with rule-based tools like DiscountRay while keeping human judgment at the center of pricing decisions.
Shopify's built-in Buy X Get Y discount is useful for straightforward promotions, but limitations appear when you need stronger storefront visibility, more advanced targeting, flexible reward structures, or complex discount combinations. Here are five limitations to understand and practical ways to handle them.
DiscountRay vs Dealeasy compares two strong Shopify discount apps with different strengths. DiscountRay is better suited for B2B stores needing customer-specific pricing, advanced targeting, variant discounts, and predictable flat pricing, while Dealeasy is stronger for DTC stores focused on BOGO offers, bundles, free gifts, rewards, and promotional gamification. The best choice depends on whether your priority is personalized B2B pricing or broader AOV-focused promotions.
Merchants usually search for Pumper Bundles alternatives Shopify when simple quantity breaks stop being enough. Pumper can work well for getting a basic bundle strategy off the ground, but growing stores often need more than a product-page quantity break. Ringly reports that product bundles lift average order value by 20-35% for Shopify stores, and bundles […]
DiscountRay vs Kaching app Shopify is the kind of comparison that looks simple until you realize the two apps solve different problems. Kaching focuses on visual bundle offers, quantity breaks, volume discounts, and AOV-boosting product-page upsells. DiscountRay focuses on automatic discount rules, B2B customer group pricing, cart-level logic, country-based rules, and scheduled promotional windows that […]
Running promotions to get new customers is one thing. Keeping them long enough to actually turn a profit is another. Most Shopify merchants treat discounts as a one-time conversion tool, offer a deal, get the sale, and move on. But when you pair discounts strategically with a subscription model, something different happens. Customers stop being […]
eCommerce discount updates 2026 are not just about new buttons in your Shopify admin. The platform’s discount infrastructure has changed significantly over the past twelve months, and stores still running the same flat public coupon code for every customer are quietly losing ground to merchants who have moved to automatic, targeted, and customer-specific discount logic. […]
SimplyCodes reports more than 3 in 5 Americans actively seek promotions, markdowns, and coupon codes when shopping online. That is why Shopify discount mistakes can quietly affect both sales and profit. A discount can attract buyers, but the wrong setup can reduce margins fast. Many merchants use the same offer for every customer, allow discounts […]
Best Shopify volume discount apps are not just about showing a small “Buy More Save More” box on a product page. The right app can make discounts easier to understand and motivate customers to purchase more items. Thus, increasing your AOV. That matters because Baymard’s 2025 data shows average cart abandonment is 70.19%, and 18% […]
Install DiscountRay from the Shopify App Store and set up your first discount in minutes.
14-day free trial · 30-day money-back guarantee
