Discounting strategy, Shopify updates and practical guides for merchants.
22 of 133 articles
B2B ecommerce is growing fast. Shopify reports B2B ecommerce conversions rose 28% year-over-year. This proves that membership perks boost purchasing efficiency. More merchants are trying to understand what the top membership perks are for B2B purchases. Well, good news for you all. Today’s article covers all that and much more. A strong membership setup removes […]
Sales keep running, but engagement isn’t satisfying. Shoppers scroll past coupon codes, even at 20% off. Why is it happening? Because something shifted: people don’t connect with math alone anymore. Gen Z isn’t chasing percentages; they’re chasing feelings. That’s where vibe marketing comes in, and why new discount experiences like Shopify voice shopping discounts are […]
Cyber Monday is the biggest online shopping day of the year. If you are a Shopify merchant, then you can make the most of it with a clear plan. Red Stag Fulfillment says Cyber Monday 2024 made $13.3 billion in U.S. sales. The statistic reports that about 57% came from mobile, and the average discounts […]
Black Friday keeps growing every year. In 2024, online sales in the United States reached $10.8 billion, up 10.2 percent from the year before. That proves a solid black friday marketing strategy can turn one weekend into your biggest win. Many stores still rush through their campaigns and throw out random discounts with no plan. […]
Halloween is no longer just about candy and costumes. It is one of the biggest shopping moments of the year. The National Retail Federation expects Halloween spending to reach 13.1 billion dollars in 2025, up from 11.6 billion last year. That means Shopify merchants have a major opportunity to attract buyers with Halloween promotion ideas […]
ECommerce changes fast. What worked in 2024 may not work in 2026. Statista reports that online sales will grow from 5.8 trillion dollars in 2023 to almost 8 trillion by 2027. For Shopify merchants, this is a chance to grow but also a risk. The stores that succeed will be the ones that understand future […]
Discounts have always been a double-edged sword for Shopify merchants. They boost sales fast but can also eat into margins and train customers to only buy on sale. In 2025, that’s changing. With AI in the mix, discounting is shifting from guesswork to strategy. Instead of blanket sales, merchants can now deliver personalized, data-driven offers […]
Discounts haven’t gone away, they’ve just gotten smarter. In 2025, one of the biggest trends isn’t about bigger percentages or flashier coupon codes. It’s about removing effort. The top 2025 discount trend for Shopify merchants? Zero-click discounts. Instead of asking customers to copy, paste, or remember a code, the deal just shows up. It’s already […]
Discounts are changing. Fast. What worked last year might not work today, and definitely won’t cut it tomorrow. If you’re still using the same old coupons or hoping “10% off” grabs attention, you’re already behind. Shopify merchants need smarter strategies now. Why? Because customers are sharper. They scroll fast, compare faster, and ignore anything that […]
Looking to acquire loyal customers without breaking the bank? A referral discount might just be what you need. This is a powerful yet simple offer that gives shoppers a reward, such as 10% off, when they refer a friend who makes a purchase. Unlike general referral programs that emphasize points, tiers, or loyalty, referral discounts […]
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