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Discounting strategy, Shopify updates and practical guides for merchants.

  • 8 min read

    Why Membership-Based Discounts Are the Best Incentive for B2B Buyers

    Retaining customers is important for every business to succeed. According to a Dimension Data report, about 84% of companies that improve customer experience see revenue growth. This proves how valuable retention is for eCommerce. Membership-based discounts are a powerful way to maximize it. Let us explore how.   Membership-based offers help B2B buyers save money and […]

  • 9 min read

    How to Balance Discounts with Brand Values in ECommerce (2026 Guide)

    A CapitalOneShopping report shares that about 93% of US consumers would buy again from a brand offering good discounts. It shows the powerful impact discounts have on both customers and brand image. However, knowing how to balance discounts with brand values in eCommerce is very important. And today, this article is all about that. As […]

  • 12 min read

    How to Apply Custom Pricing Rules for Wholesale? 4 Main Categories Explained!

    Are you setting your store’s custom pricing rules for wholesale correctly? Managing a Shopify store requires many strategic moves to attract new customers and reward existing ones for sticking with it. With a Shopify order management and discount app, you can easily create, manage, and apply customized pricing rules for individual customers or specific customer […]

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