Discounting strategy, Shopify updates and practical guides for merchants.
71 of 133 articles
End-of-season clearance sales aren’t just about discounts. They help you clear space, bring in cash, and prep for what’s next, without slashing prices to the bone. With the right timing, setup, and promotion, your Shopify clearance event can boost profits, not just dump products. We’ve all had stock that didn’t move. Maybe you ordered too […]
Shopify merchants sold over $69.7 billion in products in Q3 2024, a massive 24% jump from last year. What does that mean for you? More traffic, more buyers, and more competition! A strategic summer sale prep might give you the edge. It isn’t just about slapping on a discount and calling it a day. Proper […]
Though the holiday season is long gone, the festive spirit continues for many days. And this is the perfect time to boost your revenue with after-holiday sales. The opportunity to sell more after major holidays like Christmas is still available if you know how to grab it with the right action. And today, our article […]
Looking for an easier way to offer bundle deals? Shopify doesn’t make it simple to give discounts when customers mix and match product variants. And most apps out there? Too rigid. Too clunky. That’s why we built the “Bundle Discount” feature in DiscountRay. Let shoppers pick different variants and get a discount based on how […]
Getting a new customer is great, but keeping one is gold. If you’re pouring all your time and money into getting new customers, here’s a hard truth: you’re probably leaving profits on the table. Customer retention is cheaper than acquisition. Loyal customers tend to spend more, refer more, and stick around longer. According to BIA’s […]
Imagine someone coming to your store to purchase one item, but ending up buying three. And this is all because of a cleverly timed bundle offer. This is not just guesswork. McKinsey says product bundling can increase revenue by up to 30% when done right. Such a powerful Shopify discount bundles strategy is enough to skyrocket […]
89% of students will buy something if they get at least 20% off (SheerID)? These statistics indicate how well student discounts work for B2B merchants. In this guide, we are covering why you should be offering student discounts on Shopify, how you can do this, some tools you can take advantage of, and tips for improving your […]
Ever wonder what smart marketers are doing to grow faster? HubSpot found something interesting: 53% of successful marketing teams used influencer marketing in 2023. And guess what? It’s not slowing down. Here’s how influencer discount works in practice: You create a special discount code for an influencer. They share it with their followers. Their audience […]
Ever noticed how people flock to a good deal like bees to honey? You’re not imagining it. Since the pandemic, nearly 60% of U.S. shoppers say discounts matter more than ever when buying online. And honestly, who can blame them? With rising costs and endless options, shoppers are hunting for a reason to hit that […]
Did you know that 66% of American consumers want free shipping on their online orders? It is a strong sign of how free shipping can boost conversions. However, managing free shipping discounts is also important to avoid cutting into profits. This is why today we discuss the 5 best tricks to using the automatic Shopify […]
Ross Clifford & Associates found that over 70% of B2B buyers expect a personalized buying experience. Offering contract-based discounts is a smart way for Shopify B2B merchants to secure long-term clients, boost order volume, and create predictable revenue. These structured agreements provide exclusive pricing in exchange for client commitments, helping you build stronger, more profitable […]
Did you know that most buyers are more likely to purchase if they receive a percentage-based discount? CapitalOneShopping Research states that a 50% discount makes consumers 99% more likely to buy a product. Now, that is what you call a powerful sales driver and profit maximizer. Let us find out how percentage discounts can do […]
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