Discounting strategy, Shopify updates and practical guides for merchants.
82 of 153 articles
Halloween is no longer just about candy and costumes. It is one of the biggest shopping moments of the year. The National Retail Federation expects Halloween spending to reach 13.1 billion dollars in 2025, up from 11.6 billion last year. That means Shopify merchants have a major opportunity to attract buyers with Halloween promotion ideas […]
Every semester, schools flood your inbox asking for bulk PLA filament quotes. Every time, you manually adjust prices, send custom invoices, and hope they’ll reorder next term. What if Shopify could handle all that automatically? According to Market.us Scoop, the 3D printing market hit $17 billion in 2022. Filament, resin, and other materials already represent […]
For bakeries, the holiday season is both a blessing and a gamble. Shoppers line up for plum cakes, gingerbread, and festive cookies. But once the season passes, trays of unsold stock can pile up fast. A holiday-themed bakery faces a tough balance: sell out without slashing prices too deeply. That’s where our use case begins. […]
Are you worrying about the product that just won’t move? You thought it would sell quickly, but weeks go by and nothing. It makes you question whether you bought too much or picked the wrong product. Sometimes you even think about cutting the price just to get rid of it. You’re not the only one […]
Selling wholesale juice bottles is complex when you deal with many flavors and bottle types. The University of Pittsburgh study shows bundle discounts increase e-tailer profits from 121% to 386.4% and customer savings from $3.13 to $12.78 with bundles of 2-8 items. The statistic illustrates the benefits of bundles to the eCommerce industry. The challenge […]
Struggling to turn your Shopify store into a reliable wholesale channel for salons? Stocking styling products is costly, and slow restocks frustrate both you and your customers. Automatic tag-based volume discounts solve this problem. By showing wholesale hair products at tiered prices right in your store, you make bulk buying effortless, cut per-unit costs, and […]
The Problem: One-Size-Fits-All Discounts Don’t Work Discounts are powerful, but most Shopify merchants quickly face a common issue: not all customers should get the same offer. Imagine these situations: Shopify‘s default discount system is limited. It allows percentage or fixed discounts, but you cannot filter deeply to determine who qualifies. The result? Either you give […]
You nailed your summer sales event. Orders flew in, maybe even faster than you expected. But now that the rush is over, you’re staring at a list of summer buyers… and wondering if they’ll ever come back. Here’s the tough truth: most won’t. You didn’t give them a reason to, now did you? That’s where […]
Discounts haven’t gone away, they’ve just gotten smarter. In 2025, one of the biggest trends isn’t about bigger percentages or flashier coupon codes. It’s about removing effort. The top 2025 discount trend for Shopify merchants? Zero-click discounts. Instead of asking customers to copy, paste, or remember a code, the deal just shows up. It’s already […]
A strong Shopify summer sales event doesn’t start at launch. It starts way before. You need to check your site, test your code, and make sure everything works, especially on mobile. You need a solid summer sale preparation for this. On launch day, every minute counts. A slow page or broken link can cost you […]
End-of-season clearance sales aren’t just about discounts. They help you clear space, bring in cash, and prep for what’s next, without slashing prices to the bone. With the right timing, setup, and promotion, your Shopify clearance event can boost profits, not just dump products. We’ve all had stock that didn’t move. Maybe you ordered too […]
Shopify merchants sold over $69.7 billion in products in Q3 2024, a massive 24% jump from last year. What does that mean for you? More traffic, more buyers, and more competition! A strategic summer sale prep might give you the edge. It isn’t just about slapping on a discount and calling it a day. Proper […]
Install DiscountRay from the Shopify App Store and set up your first discount in minutes.
14-day free trial · 30-day money-back guarantee
