Stratégie de remise, nouveautés Shopify et guides pratiques pour les marchands.
155 articles
January is a strange month for many Shopify merchants. The holiday rush is over. Ads feel more expensive and customers slow down. And the big question becomes: how do you keep orders coming in without running another site-wide discount? This is where 2026 feels different. Shoppers are no longer responding to blanket offers. They expect […]
Voice shopping is growing fast as more people look for quicker and easier ways to buy online. CapitalOneShopping reports that in the US, voice-activated purchases reached $19.4 billion in 2023 and may pass $81 billion by 2025. These numbers explain why many merchants want to use Shopify voice shopping discounts and prepare for this trend. […]
You put a lot of effort into creating candles that buyers connect with: calming scents, eco-friendly wax, seasonal collections, gift-ready packaging. But when it comes to selling online, many of you might face the same frustrating problem: generic discounts stop working. Flat “10% Off Weekend” promotions don’t motivate today’s customers. People buy candles based on […]
THE CHRISTMAS SEASON IS COMING! This sentence might bring a lot of joy to the whole world. However, for a Shopify merchant, it might be very stressful. With so many brands running sales, you must choose the right discount structure. It should increase conversions and protect margins. The good news is that you don’t need […]
Wholesale ecommerce continues to grow at an astounding rate. Recent market research shows global B2B online sales crossing $32 trillion in 2025. For Shopify merchants, this growth means buyers expect scalable wholesale discounts without complications. And the best way to do that is to use Shopify wholesale discount apps that are perfect for your business. […]
B2B ecommerce is growing fast. Shopify reports B2B ecommerce conversions rose 28% year-over-year. This proves that membership perks boost purchasing efficiency. More merchants are trying to understand what the top membership perks are for B2B purchases. Well, good news for you all. Today’s article covers all that and much more. A strong membership setup removes […]
Running discounts on Shopify should feel simple. However, with so many discount apps available, it’s easy to get overwhelmed. The right app can turn your discount strategy into a growth engine, helping you run promotions smoothly, automate rules, and deliver a seamless shopping experience. The wrong one, however, can lead to technical issues, slow performance, […]
Sales keep running, but engagement isn’t satisfying. Shoppers scroll past coupon codes, even at 20% off. Why is it happening? Because something shifted: people don’t connect with math alone anymore. Gen Z isn’t chasing percentages; they’re chasing feelings. That’s where vibe marketing comes in, and why new discount experiences like Shopify voice shopping discounts are […]
Cyber Monday is the biggest online shopping day of the year. If you are a Shopify merchant, then you can make the most of it with a clear plan. Red Stag Fulfillment says Cyber Monday 2024 made $13.3 billion in U.S. sales. The statistic reports that about 57% came from mobile, and the average discounts […]
Démarrez votre stratégie BFCM avec des objectifs, des données historiques, des marges de produits et des stocks, et non avec un pourcentage de remise arbitraire. Faites correspondre la structure des remises à l'objectif : les remises forfaitaires, tarification par paliers, les offres groupées, les seuils de dépenses, les cadeaux et offres ciblées résolvent différents problèmes. Segmentez les offres par type de client, comportement du panier, historique des achats ou autres conditions pertinentes au lieu de proposer automatiquement la même offre à tout le monde. Planifiez et testez combinaisons de réductions avant BFCM afin que les acheteurs reçoivent l'offre prévue au panier et à la caisse. Ce guide décrit tout le processus, depuis la planification de votre première offre jusqu'à la transition des clients après le Cyber Monday.
Elevate your Shopify store’s performance with DiscountRay, the ultimate app designed to boost sales and customer loyalty effortlessly. With advanced discount tools, this app empowers you to craft tailored offers that fit your business strategy. Whether you’re looking to set up variant-specific discounts, tiered or volume pricing, or dynamic cart-based pricing, DiscountRay ensures a seamless […]
A good payment strategy makes it easy for customers to pay. A hassle-free payment process means customers are likely to buy more and return to your store. Red Stag Fulfillment says 57% of online sales come from mobile shoppers. The report also says that simple checkout pages and clear payment options help increase conversion rates […]
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