Stratégie de remise, nouveautés Shopify et guides pratiques pour les marchands.
139 articles
In September 2025, Shopify and OpenAI announced a major release that now lets customers buy products directly inside ChatGPT conversations through Instant Checkout. According to recent eCommerce research, merchants adopting conversational shopping have seen conversion rates rise by up to 30 percent. For Shopify merchants, this is a practical opportunity to shorten the buying journey […]
For bakeries, the holiday season is both a blessing and a gamble. Shoppers line up for plum cakes, gingerbread, and festive cookies. But once the season passes, trays of unsold stock can pile up fast. A holiday-themed bakery faces a tough balance: sell out without slashing prices too deeply. That’s where our use case begins. […]
ECommerce changes fast. What worked in 2024 may not work in 2026. Statista reports that online sales will grow from 5.8 trillion dollars in 2023 to almost 8 trillion by 2027. For Shopify merchants, this is a chance to grow but also a risk. The stores that succeed will be the ones that understand future […]
Are you worrying about the product that just won’t move? You thought it would sell quickly, but weeks go by and nothing. It makes you question whether you bought too much or picked the wrong product. Sometimes you even think about cutting the price just to get rid of it. You’re not the only one […]
Selling wholesale juice bottles is complex when you deal with many flavors and bottle types. The University of Pittsburgh study shows bundle discounts increase e-tailer profits from 121% to 386.4% and customer savings from $3.13 to $12.78 with bundles of 2-8 items. The statistic illustrates the benefits of bundles to the eCommerce industry. The challenge […]
Struggling to turn your Shopify store into a reliable wholesale channel for salons? Stocking styling products is costly, and slow restocks frustrate both you and your customers. Automatic tag-based volume discounts solve this problem. By showing wholesale hair products at tiered prices right in your store, you make bulk buying effortless, cut per-unit costs, and […]
Discounts have always been a double-edged sword for Shopify merchants. They boost sales fast but can also eat into margins and train customers to only buy on sale. In 2025, that’s changing. With AI in the mix, discounting is shifting from guesswork to strategy. Instead of blanket sales, merchants can now deliver personalized, data-driven offers […]
The Problem: One-Size-Fits-All Discounts Don’t Work Discounts are powerful, but most Shopify merchants quickly face a common issue: not all customers should get the same offer. Imagine these situations: Shopify‘s default discount system is limited. It allows percentage or fixed discounts, but you cannot filter deeply to determine who qualifies. The result? Either you give […]
Recent studies by Hostinger reveal that 45% of Gen Z shoppers abandon their carts because prices appear too high. That is a big signal of how important discounts are in the eCommerce industry. This is why future discount trends matter for Shopify merchants and B2B teams. Shoppers want fair pricing and personalized offers. If you […]
You nailed your summer sales event. Orders flew in, maybe even faster than you expected. But now that the rush is over, you’re staring at a list of summer buyers… and wondering if they’ll ever come back. Here’s the tough truth: most won’t. You didn’t give them a reason to, now did you? That’s where […]
According to Capital One Shopping, Americans spent $125.4 billion on back-to-school and college shopping in 2024. This tells you that back-to-school 2025 is going to be big. Parents are starting early. Students shop online more than ever. If your store does not have the right deals, shoppers will buy elsewhere. Do not make it complicated. […]
Discounts haven’t gone away, they’ve just gotten smarter. In 2025, one of the biggest trends isn’t about bigger percentages or flashier coupon codes. It’s about removing effort. The top 2025 discount trend for Shopify merchants? Zero-click discounts. Instead of asking customers to copy, paste, or remember a code, the deal just shows up. It’s already […]
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