Stratégie de remise, nouveautés Shopify et guides pratiques pour les marchands.
139 articles
A strong Shopify summer sales event doesn’t start at launch. It starts way before. You need to check your site, test your code, and make sure everything works, especially on mobile. You need a solid summer sale preparation for this. On launch day, every minute counts. A slow page or broken link can cost you […]
End-of-season clearance sales aren’t just about discounts. They help you clear space, bring in cash, and prep for what’s next, without slashing prices to the bone. With the right timing, setup, and promotion, your Shopify clearance event can boost profits, not just dump products. We’ve all had stock that didn’t move. Maybe you ordered too […]
A study from MIT found that Groupon’s smart dynamic pricing significantly increased revenue and market share. You can also grow your store’s revenue with the right tips and tricks. And this is where this article comes in. In today’s article, we will explore what it means and how it can help you make more profits […]
Shopify’s tiered pricing model helped increase revenue by 24% in 2023, boosting customer retention and sales(Shopify). As a Shopify merchant, you need to learn to unlock the full potential of this pricing system; otherwise, you will fall behind your competitors. Do not worry, we have just the right article to help you avoid that situation. […]
People who serve or have served in the military deserve recognition. One way Shopify stores offer this is through military discounts. In 2025, more e-commerce brands will offer special deals for service members, veterans, and their families. The best part? You do not have to leave your home to use them. Top brands offer 10% […]
Discounts are changing. Fast. What worked last year might not work today, and definitely won’t cut it tomorrow. If you’re still using the same old coupons or hoping “10% off” grabs attention, you’re already behind. Shopify merchants need smarter strategies now. Why? Because customers are sharper. They scroll fast, compare faster, and ignore anything that […]
Looking to acquire loyal customers without breaking the bank? A referral discount might just be what you need. This is a powerful yet simple offer that gives shoppers a reward, such as 10% off, when they refer a friend who makes a purchase. Unlike general referral programs that emphasize points, tiers, or loyalty, referral discounts […]
Shopify merchants sold over $69.7 billion in products in Q3 2024, a massive 24% jump from last year. What does that mean for you? More traffic, more buyers, and more competition! A strategic summer sale prep might give you the edge. It isn’t just about slapping on a discount and calling it a day. Proper […]
Though the holiday season is long gone, the festive spirit continues for many days. And this is the perfect time to boost your revenue with after-holiday sales. The opportunity to sell more after major holidays like Christmas is still available if you know how to grab it with the right action. And today, our article […]
Looking for an easier way to offer bundle deals? Shopify doesn’t make it simple to give discounts when customers mix and match product variants. And most apps out there? Too rigid. Too clunky. That’s why we built the “Bundle Discount” feature in DiscountRay. Let shoppers pick different variants and get a discount based on how […]
Getting a new customer is great, but keeping one is gold. If you’re pouring all your time and money into getting new customers, here’s a hard truth: you’re probably leaving profits on the table. Customer retention is cheaper than acquisition. Loyal customers tend to spend more, refer more, and stick around longer. According to BIA’s […]
Thinking of ways to boost wholesale sales without slashing your profits? A trade discount might be the answer. If you run a Shopify wholesale store, you’ve probably wondered how to incentivize bulk buyers without overcomplicating things. That’s where offering price reductions for larger orders comes in—they reward big purchases, build loyalty, and simplify your pricing […]
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