Discounting strategy, Shopify updates and practical guides for merchants.
139 articles
Imagine someone coming to your store to purchase one item, but ending up buying three. And this is all because of a cleverly timed bundle offer. This is not just guesswork. McKinsey says product bundling can increase revenue by up to 30% when done right. Such a powerful Shopify discount bundles strategy is enough to skyrocket […]
89% of students will buy something if they get at least 20% off (SheerID)? These statistics indicate how well student discounts work for B2B merchants. In this guide, we are covering why you should be offering student discounts on Shopify, how you can do this, some tools you can take advantage of, and tips for improving your […]
Ever wonder what smart marketers are doing to grow faster? HubSpot found something interesting: 53% of successful marketing teams used influencer marketing in 2023. And guess what? It’s not slowing down. Here’s how influencer discount works in practice: You create a special discount code for an influencer. They share it with their followers. Their audience […]
Ever noticed how people flock to a good deal like bees to honey? You’re not imagining it. Since the pandemic, nearly 60% of U.S. shoppers say discounts matter more than ever when buying online. And honestly, who can blame them? With rising costs and endless options, shoppers are hunting for a reason to hit that […]
Did you know that 66% of American consumers want free shipping on their online orders? It is a strong sign of how free shipping can boost conversions. However, managing free shipping discounts is also important to avoid cutting into profits. This is why today we discuss the 5 best tricks to using the automatic Shopify […]
Ross Clifford & Associates found that over 70% of B2B buyers expect a personalized buying experience. Offering contract-based discounts is a smart way for Shopify B2B merchants to secure long-term clients, boost order volume, and create predictable revenue. These structured agreements provide exclusive pricing in exchange for client commitments, helping you build stronger, more profitable […]
Did you know that most buyers are more likely to purchase if they receive a percentage-based discount? CapitalOneShopping Research states that a 50% discount makes consumers 99% more likely to buy a product. Now, that is what you call a powerful sales driver and profit maximizer. Let us find out how percentage discounts can do […]
Buy One, Get One deals have become a powerful promotional strategy. According to an AMG report, 67% of customers prefer BOGO, and 95% have used them before. This popularity comes from the great value and quick rewards these deals offer. Therefore, creating compelling offers is a must. How can you do the same? Keep reading […]
A well-designed corporate discount program can help your Shopify store increase B2B sales, build customer loyalty, and stand out from competitors. But to get the best results, you need more than just a discount offer—you need a clear plan. How should you structure the program? How do you promote it? What challenges should you prepare […]
A CapitalOneShopping report shares that shoppers are twice as likely to buy products with a 20% discount than at full price. It highlights the benefits of offering discounts. Together with discount terms, you, as a Shopify merchant, can bring in more profits. Not sure how to do that? Well, you are in for a treat […]
As a Shopify store owner, you know the struggle of moving slow-selling inventory and attracting bulk buyers. But what if you could turn this challenge into an opportunity? Shopify’s wholesale discounts and promotions are key. Implementing wholesale discounts and promotions strategies can significantly boost sales, attract bulk buyers to your Shopify store, and clear out […]
As a Shopify merchant, you know how important it is to keep customers coming back. One of the best ways to do this is by offering loyalty discounts. A survey from 2022 found loyalty programs improved 80% of US consumers’ likelihood of maintaining business with a brand. The same survey participants claimed to purchase more […]
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