Discounting strategy, Shopify updates and practical guides for merchants.
139 articles
Coupons and promotions are excellent means of boosting sales. Discount abuse, in the meantime, might cause problems for a Shopify merchant like you. Promotional misuse across markets has increased by 17%, according to Ravelin’s 2024 Fraud & Payments Survey. The poll compiled information from 1457 experts in fraud and payments worldwide. That means things are […]
Retaining customers is important for every business to succeed. According to a Dimension Data report, about 84% of companies that improve customer experience see revenue growth. This proves how valuable retention is for eCommerce. Membership-based discounts are a powerful way to maximize it. Let us explore how. Membership-based offers help B2B buyers save money and […]
A CapitalOneShopping report shares that about 93% of US consumers would buy again from a brand offering good discounts. It shows the powerful impact discounts have on both customers and brand image. However, knowing how to balance discounts with brand values in eCommerce is very important. And today, this article is all about that. As […]
Are you setting your store’s custom pricing rules for wholesale correctly? Managing a Shopify store requires many strategic moves to attract new customers and reward existing ones for sticking with it. With a Shopify order management and discount app, you can easily create, manage, and apply customized pricing rules for individual customers or specific customer […]
Wholesale discounts play an important role in the e-commerce industry. It is a powerful tool that drives Shopify sales. A recent global retail and wholesale market report predicts that the retail and wholesale sector will grow by over $90000 billion by 2027. Such an astounding number tells you the potential for the industry’s growth. B2B e-commerce merchants […]
Consider this scenario: When you enter one of your favorite cosmetics boutiques, you are greeted by name. The salesman makes product recommendations based on your past purchases. This is an illustration of personalized marketing. Personalized discount is a part of it. It is growing in popularity in the current digital era. You must determine what […]
You know how important it is in Shopify to attract new customers while keeping your existing ones engaged. But how can you ensure your marketing efforts connect with the right audience? This is where customer segmentation and discounts in Shopify play a crucial role. Customer segmentation involves grouping customers based on their behavior, preferences, demographics, […]
According to the latest LendingTree analysis, shoppers can save at least 27% on average while buying bulk. So, your store will attract them if you offer bulk purchases. On top of that, your bulk order discount campaigns can be the talk of the town! But before you get excited and start creating a discount in […]
Medalia’s survey on the impact of inflation shows that only 36% of people barely survive. It is, therefore, unrealistic to expect them to spend a lot of money on their purchases. Many consumers, in addition to businesses, are purchasing in bulk to save money. They may find bulk order discounts to be highly alluring. To […]
Why are B2B merchants so obsessed with volume discounts? Not only them, but Shopify customers also enjoy these offers on display. A study of Marketing and Logistics found that discounts for bulk orders have a positive impact on buyers. People love to buy in bulk to save more. This is why sellers love offering such […]
In the world of B2B, larger orders are often the cornerstone of profitable partnerships. Businesses making bulk purchases expect customized offers that reward their commitment and drive mutual growth. Offering well-thought-out discounts is one of the B2B discount structures for large orders. According to ScienceDirect, the discounts are a double-edged sword. Used strategically, they can […]
According to a 2023 NRF report, consumers in America spent an astounding $23.9 billion on Valentine’s Day. The statistics show this is an ideal time to sell and earn more. Most Shopify stores grab the opportunity to boost sales through Valentine’s Day Discounts for Shopify. If you do not want to fall behind and lose […]
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